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【产研月报 002】2025年1-3月:北京住宅产品洞察月报

发布于 2025-03-12

<section style="margin-bottom: 24px;"><strong><span style="font-family: 宋体;font-size: 50px;color: rgb(255, 0, 0);">01</span></strong><span style="text-decoration: underline;"><strong><span style="text-decoration: underline;font-family: 宋体;font-size: 24px;">核心客户需求图谱</span></strong></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"></span></strong></section><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:Calibri;">1. </span><span style="font-family:宋体;">空间优化与功能叠加</span></span></strong></section><ul class="list-paddingleft-1" style="list-style-type: disc;"><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">错层改造:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">通过下沉式客厅(降板</span><span style="font-family:Calibri;">15cm</span><span style="font-family:宋体;">)与抬高地台床组合,实现动静分区;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">模块化柜体:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">玄关镜柜内置旋转鞋架(容量</span><span style="font-family:Calibri;">100</span><span style="font-family:宋体;">双)、通顶柜集成冰箱</span><span style="font-family:Calibri;">/</span><span style="font-family:宋体;">洗衣机</span><span style="font-family:Calibri;">/</span><span style="font-family:宋体;">家政区;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">阳台复合化:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">封窗改造后叠加书房</span><span style="font-family:Calibri;">+</span><span style="font-family:宋体;">花房</span><span style="font-family:Calibri;">+</span><span style="font-family:宋体;">晾晒功能,采用折叠百叶门实现空间切换。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li></ul><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:Calibri;">2. </span><span style="font-family:宋体;">健康与历史保护平衡</span></span></strong></section><ul class="list-paddingleft-1" style="list-style-type: disc;"><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">环保升级:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;"></span><span style="font-family:Calibri;">85%</span><span style="font-family:宋体;">案例使用</span><span style="font-family:Calibri;">E0</span><span style="font-family:宋体;">级板材</span><span style="font-family:Calibri;">+</span><span style="font-family:宋体;">微水泥墙面,旧房改造中</span><span style="font-family:Calibri;">40%</span><span style="font-family:宋体;">保留原砖墙结构以降低污染;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;">文化融合:</span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;">现代极简柜体嵌入景泰蓝纹饰雕花,阳台采用青砖镂空隔断再现胡同文化。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li></ul><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:Calibri;">3. </span><span style="font-family:宋体;">智能适老双线升级</span></span></strong></section><ul class="list-paddingleft-1" style="list-style-type: disc;"><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">五恒系统:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">中央空调</span><span style="font-family:Calibri;">+</span><span style="font-family:宋体;">新风</span><span style="font-family:Calibri;">+</span><span style="font-family:宋体;">地暖</span><span style="font-family:Calibri;">+</span><span style="font-family:宋体;">加湿联动,实现恒温(</span><span style="font-family:Calibri;">22</span><span style="font-family:宋体;">℃±</span><span style="font-family:Calibri;">1</span><span style="font-family:宋体;">)、恒湿(</span><span style="font-family:Calibri;">50%</span><span style="font-family:宋体;">±</span><span style="font-family:Calibri;">5%</span><span style="font-family:宋体;">);</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">适老化设计:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">卫生间预埋可升降扶手、厨房设置坐姿操作台,</span><span style="font-family:Calibri;">60%</span><span style="font-family:宋体;">案例采用防滑系数≥</span><span style="font-family:Calibri;">0.7</span><span style="font-family:宋体;">的仿古砖。</span></span></section></li></ul><section style="margin-bottom: 24px;"><strong><span style="font-family: 宋体;color: rgb(255, 0, 0);font-size: 50px;">02</span></strong><span style="text-decoration: underline;"><strong><span style="text-decoration: underline;font-family: 宋体;font-size: 24px;">设计趋势与场景创新</span></strong></span></section><section style="margin-bottom: 24px;"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section><p style="text-align: center;"><img class="rich_pages wxw-img" data-galleryid="" data-imgfileid="100036247" data-ratio="0.6788194444444444" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwl0geNZ5aOqdQJsw7WZAiaDrpjnKyudLF7mKqq4UWyXuQgibq4z8WXYsjrfUAGCqTlScloY5k5JOb4Q/640?wx_fmt=png&amp;from=appmsg" data-type="png" data-w="576" style=""></p><section style="text-align: center;margin-bottom: 24px;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;"></span></section><p style="margin-bottom: 24px;margin-top: 24px;"><span style="color: rgb(255, 0, 0);"><strong><span style="font-family: 宋体;font-size: 50px;">03</span></strong></span><span style="text-decoration: underline;"><strong><span style="text-decoration: underline;font-family: 宋体;font-size: 24px;">痛点与产品机会矩阵</span></strong></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><section style="text-align: center;margin-bottom: 24px;"><img class="rich_pages wxw-img" data-galleryid="" data-imgfileid="100036248" data-ratio="0.5887096774193549" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwl0geNZ5aOqdQJsw7WZAiaDrU32n4US2CeBmdq90qJGQicKmrYWHtrSGibLbEic45CHCSoWwS98ts4k1g/640?wx_fmt=png&amp;from=appmsg" data-type="png" data-w="496" style=""></section><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;"></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><section style="margin-bottom: 24px;"><span style="color: rgb(255, 0, 0);"><strong><span style="font-family: 宋体;font-size: 50px;">04</span></strong></span><span style="text-decoration: underline;"><strong><span style="text-decoration: underline;font-family: 宋体;font-size: 24px;">未来产品研发方向</span></strong></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"></span></strong></section><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:Calibri;">1. </span><span style="font-family:宋体;">智能生态体系</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section><ul class="list-paddingleft-1" style="list-style-type: disc;"><li><section style="margin-bottom: 24px;"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">开发四合院专属环境监测模块,联动地暖</span><span style="font-family:Calibri;">/</span><span style="font-family:宋体;">加湿</span><span style="font-family:Calibri;">/</span><span style="font-family:宋体;">空气净化系统,自动调节室内微气候</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li><li><section style="margin-bottom: 24px;"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">推出</span><span style="font-family:Calibri;">"</span><span style="font-family:宋体;">数字管家</span><span style="font-family:Calibri;">"</span><span style="font-family:宋体;">语音系统,集成物业报修</span><span style="font-family:Calibri;">/</span><span style="font-family:宋体;">社区团购</span><span style="font-family:Calibri;">/</span><span style="font-family:宋体;">医疗咨询功能</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li></ul><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:Calibri;">2. </span><span style="font-family:宋体;">文保技术突破</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section><ul class="list-paddingleft-1" style="list-style-type: disc;"><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">传统工艺数字化库:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">建立故宫匠作技艺</span><span style="font-family:Calibri;">3D</span><span style="font-family:宋体;">模型库,提供定制雕花组件</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;">可逆改造套件:</span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;">研发无损安装的榫卯结构隔断墙,满足胡同房屋改造审批要求</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li></ul><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:Calibri;">3. </span><span style="font-family:宋体;">快速改装产品线</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></strong></section><ul class="list-paddingleft-1" style="list-style-type: disc;"><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:Calibri;">24</span><span style="font-family:宋体;">小时厨卫焕新套餐:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">包含预制整体卫浴</span><span style="font-family:Calibri;">+</span><span style="font-family:宋体;">快装橱柜系统</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></section></li><li><section style="margin-bottom: 24px;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;">胡同院落改造模组:</span></span></strong><span 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