官网首页 › 研究观点 › 观点正文

【产研月报 019】2025年1-3月:常州住宅产品洞察月报

发布于 2025-03-13

<section style="line-height: 3em;"><span style="font-size: 32px;color: rgb(255, 0, 0);"><strong>01</strong></span><span style="font-size: 24px;color: rgb(0, 0, 0);text-decoration: underline;"><strong>核心客户需求图谱</strong></span><o:p></o:p></section><ol style="list-style: none;" start="1" type="1" class="list-paddingleft-1"><li style="font-size: 14px;color: rgb(0, 0, 0);"><section style="line-height: 3em;"><span style="font-size: 14px;color: rgb(0, 0, 0);"><strong>1.老房功能升级</strong></span><span style="font-size: 14px;color: rgb(0, 0, 0);"><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>痛点驱动</strong>:老房普遍存在“格局混乱、采光差、收纳不足、隔音差”等问题。<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>核心诉求</strong>:<o:p></o:p></span></section></li><ul style="margin-top: 0cm;list-style-type: square;" type="circle" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">优化空间布局(如客餐厨一体化、卧室分割扩容);<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">提升采光通风(拆除隔断墙、开室内窗、浅色系设计);<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">增强收纳功能(全屋定制柜、餐边柜、U型衣帽间)。<o:p></o:p></span></section></li></ul></ul><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>2.风格与审美升级</strong><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>主流风格</strong>:现代极简、原木奶油风、法式轻奢;<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>设计偏好</strong>:无主灯设计、岩板石材背景墙、撞色软装(如粉蓝沙发)。<o:p></o:p></span></section></li></ul><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>3.生活场景适配</strong><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">多代同住需求:通过卧室分割、阳台改造榻榻米、高低床设计满足多人口居住;<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">亲子教育场景:开放式书房、包围式书桌、独立儿童房;<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">社交型空间:开放式厨房+岛台、客餐厅一体化。<o:p></o:p></span></section></li></ul></ol><section style="line-height: 3em;"><span style="font-size: 32px;color: rgb(255, 0, 0);"><strong>02</strong></span><span style="font-size: 24px;color: rgb(0, 0, 0);text-decoration: underline;"><strong>设计趋势与场景创新</strong></span><o:p></o:p></section><ol style="list-style: none;" start="1" type="1" class="list-paddingleft-1"><li style="font-size: 14px;color: rgb(0, 0, 0);"><section style="line-height: 3em;"><span style="font-size: 14px;color: rgb(0, 0, 0);"><strong>1.空间重构趋势</strong></span><span style="font-size: 14px;"><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>去边界化</strong>:拆除阳台移门、打通客餐厅与书房,增强空间流动性;<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>多功能复合</strong>:书房兼餐厅、家政柜延伸电视背景墙。<o:p></o:p></span></section></li></ul><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>2.材料与色彩创新</strong><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>材质</strong>:岩板、微水泥、亚麻窗帘、藤编家具;<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>配色</strong>:低饱和度莫兰迪色系、黑白灰基础色+局部跳色(如绿色复古柜体)。<o:p></o:p></span></section></li></ul><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>3.细节场景优化</strong><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>灯光设计</strong>:线性吊顶、弧形顶面化解横梁缺陷;<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>软装搭配</strong>:透光纱帘替代厚重布帘、亚克力桌角提升轻盈感。<o:p></o:p></span></section></li></ul></ol><section style="line-height: 3em;"><span style="font-size: 32px;color: rgb(255, 0, 0);"><strong>03</strong></span><span style="font-size: 24px;color: rgb(0, 0, 0);text-decoration: underline;"><strong>痛点与产品机会</strong></span><span style="font-size: 14px;"><strong><o:p></o:p></strong></span></section><ol style="list-style: none;" start="1" type="1" class="list-paddingleft-1"><li style="font-size: 14px;color: rgb(0, 0, 0);"><section style="line-height: 3em;"><span style="font-size: 14px;color: rgb(0, 0, 0);"><strong>1.用户痛点</strong></span><span style="font-size: 14px;"><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>硬装缺陷</strong>:墙体结构限制(承重墙难拆)、水电管线老化;<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>预算分配</strong>:硬装过度投入导致软装品质下降;<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>施工复杂性</strong>:老房改造需兼顾采光、隔音、防潮等多维问题。<o:p></o:p></span></section></li></ul><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>2.产品机会</strong><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>专项解决方案</strong>:<o:p></o:p></span></section></li><ul style="margin-top: 0cm;list-style-type: square;" type="circle" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">老房专用隔音材料(吊顶减震器、隔音毡);<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">定制收纳系统(玄关四米柜、U型衣帽间);<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">智能家居集成(智能马桶、电热毛巾架电位预留)。<o:p></o:p></span></section></li></ul><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>服务优化</strong>:提供“设计+施工+建材”一站式套餐,降低决策成本。<o:p></o:p></span></section></li></ul></ol><section style="line-height: 3em;"><span style="font-size: 32px;color: rgb(255, 0, 0);"><strong>04</strong></span><span style="font-size: 24px;color: rgb(0, 0, 0);text-decoration: underline;"><strong>未来产品研发方向</strong></span><o:p></o:p></section><ol style="list-style: none;" start="1" type="1" class="list-paddingleft-1"><li style="font-size: 14px;color: rgb(0, 0, 0);"><section style="line-height: 3em;"><span style="font-size: 14px;color: rgb(0, 0, 0);"><strong>1.模块化改造方案</strong></span><span style="font-size: 14px;"><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 24px;color: rgb(0, 0, 0);"></span><span style="font-size: 14px;">针对老房承重墙限制,开发非拆改式扩容产品(如折叠隔断、多功能家具)。<o:p></o:p></span></section></li></ul><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>2.环保与健康材料</strong><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">防霉防潮涂料(解决卫生间发霉问题);<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">低甲醛定制板材(适配儿童房、母婴家庭)。<o:p></o:p></span></section></li></ul><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>3.智能化场景适配</strong><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">集成照明、通风、收纳的智能系统(如感应式储物柜、自动调光玻璃);<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">针对多代同住家庭的适老化/适幼化智能设备。<o:p></o:p></span></section></li></ul><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;"><strong>4.本地化设计服务</strong><o:p></o:p></span></section></li><ul style="margin-top:0cm;" type="disc" class="list-paddingleft-1"><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">建立常州本土案例库(如朝阳三村、燕兴新村改造模板);<o:p></o:p></span></section></li><li style="font-size: 14px;"><section style="line-height: 3em;"><span style="font-size: 14px;">推出“老房诊断”免费服务,结合户型痛点生成改造方案。<o:p></o:p></span></section></li></ul></ol><section style="-webkit-tap-highlight-color: transparent;margin-top: 16px;margin-right: 8px;margin-left: 8px;outline: 0px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-align: center;min-height: 1em;line-height: 1.75em;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;caret-color: red;">*</span><br style="-webkit-tap-highlight-color: transparent;outline: 0px;" /></section><section data-role="outer" label="Powered by 135editor.com" style="-webkit-tap-highlight-color: transparent;margin-bottom: 0px;outline: 0px;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);"><section data-role="outer" label="Powered by 135editor.com" style="-webkit-tap-highlight-color: transparent;outline: 0px;"><section data-role="paragraph" style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;"><section data-role="outer" label="Powered by 135editor.com" style="-webkit-tap-highlight-color: transparent;outline: 0px;"><section data-role="paragraph" style="-webkit-tap-highlight-color: transparent;outline: 0px;"><section style="-webkit-tap-highlight-color: transparent;margin-right: 8px;margin-left: 8px;outline: 0px;letter-spacing: 0.544px;min-height: 1em;text-align: center;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;"><section style="-webkit-tap-highlight-color: transparent;margin: 16px 8px;outline: 0px;min-height: 1em;color: rgb(0, 0, 0);font-size: 14px;line-height: 1.75em;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(127, 127, 127);font-size: 12px;letter-spacing: 0.544px;font-family: PingFangTC-Light;">加入我们一起学习</span></section><section style="-webkit-tap-highlight-color: transparent;margin: 16px 8px;outline: 0px;line-height: 1.75em;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 14px;caret-color: red;font-family: PingFangTC-Light;color: rgb(127, 127, 127);letter-spacing: 0.544px;text-decoration-style: solid;text-decoration-color: rgb(127, 127, 127);">Join our study group</span></section></section></section></section></section></section></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 16px;margin-bottom: 16px;outline: 0px;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;"><img alt="图片" class="rich_pages wxw-img js_insertlocalimg" data-imgfileid="100036381" data-ratio="0.4595300261096606" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwlXfAQF3A26suo6p9w00eMZoyV7m9VamRjB8Rn2faCKibWCNNaATXll7jepE6jOCfgicm6dsIZH13Zg/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" data-type="png" data-w="383" style="-webkit-tap-highlight-color: transparent;outline: 0px;visibility: visible !important;width: 383px !important;"></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 16px;margin-bottom: 16px;outline: 0px;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 12px;">&nbsp;DeepSeek 深度融合地产实操课</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 16px;margin-bottom: 16px;outline: 0px;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: var(--articleFontsize);letter-spacing: 0.034em;">&nbsp;&nbsp;</span>&nbsp; &nbsp;<img alt="图片" class="rich_pages wxw-img" data-galleryid="" data-imgfileid="100036382" data-ratio="0.9777777777777777" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwlXfAQF3A26suo6p9w00eMZA6slk3reAoDIyH2bXdmuAQicGJGalicdZIUSDHib8E95LVrZXCic3z5DZA/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" data-type="png" data-w="135" style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: var(--articleFontsize);letter-spacing: 0.034em;visibility: visible !important;width: 135px !important;">&nbsp;&nbsp;</section><section style="-webkit-tap-highlight-color: transparent;margin-top: 16px;margin-bottom: 16px;outline: 0px;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;letter-spacing: 0.578px;font-size: 12px;">DeepSeek 深度融合公务员实操课</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 16px;margin-bottom: 16px;outline: 0px;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;">&nbsp; &nbsp; &nbsp;&nbsp;<img alt="图片" class="rich_pages wxw-img" data-galleryid="" data-imgfileid="100036380" data-ratio="0.9849624060150376" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwlXfAQF3A26suo6p9w00eMZgJckNT1BQkkhCEibc2ic9hp4LUfwAshhwWEUmkgRFEYxPDyzVBCYDkGw/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" data-type="png" data-w="133" style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: var(--articleFontsize);letter-spacing: 0.034em;visibility: visible !important;width: 133px !important;"></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 16px;margin-bottom: 16px;outline: 0px;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);"><img alt="图片" class="rich_pages wxw-img" data-galleryid="" data-imgfileid="100036383" data-ratio="0.43431221020092736" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/VXjHib6YROwlXfAQF3A26suo6p9w00eMZiaqkp43RyDGDbI8AlaicupWn33G6adtQibTgrOxS4vbrDzLBEOZ1L8ulg/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" data-type="jpeg" data-w="647" style="-webkit-tap-highlight-color: transparent;outline: 0px;letter-spacing: 0.578px;text-align: center;width: 578px !important;visibility: visible !important;"></section><p style="-webkit-tap-highlight-color: transparent;margin-bottom: 0px;outline: 0px;"><br style="-webkit-tap-highlight-color: transparent;outline: 0px;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);" /></p><p><br /></p><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p>

← 返回观点全库