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【土拍前瞻 008】盐城-射阳特庸镇原码中街老政府地块项目定位分析报告

发布于 2025-02-18

<section style="margin-left: 16px;margin-right: 16px;"><br /></section><p style="text-align: left;margin-bottom: 0px;margin-left: 16px;margin-right: 16px;"><span style="font-size: 17px;"><strong><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-align: left;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">01&nbsp;</span></strong></strong><strong><strong><span style="color: black;background: white;font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">项目背景与区域价值</span></strong></strong></span></p><p style="text-align: left;margin-left: 16px;margin-right: 16px;"><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: left;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></p><section style="margin-left: 16px;margin-right: 16px;"><br /></section><ol style="list-style: none;margin-left: 16px;margin-right: 16px;" start="1" type="1" class="list-paddingleft-1"><li style="font-weight: bold;font-size: 16px;"><section style="margin-bottom: 24px;text-align: left;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">地块基础条件</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;"><o:p></o:p></span></span></section></li><ul style="margin-top: 0cm;margin-left: 32px;margin-right: 32px;" type="disc" class="list-paddingleft-1"><li style="font-size: 16px;"><section style="margin-bottom: 24px;text-align: left;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">位置:</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">特庸镇原码中街老政府地块,北邻民生河,西接民建路,东靠规划沿河绿带。<o:p></o:p></span></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;text-align: left;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">面积:</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">11,298㎡(约16.95亩),土地用途为商业,容积率1.02-3.3,建筑限高18米。<o:p></o:p></span></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;text-align: left;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">现状:</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">已完成拆除工程,地块平整,开发条件成熟。<o:p></o:p></span></span></section></li></ul><li style="font-weight: bold;font-size: 16px;"><section style="margin-bottom: 24px;text-align: left;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">区域发展潜力</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;"><o:p></o:p></span></span></section></li><ul style="margin-top: 0cm;margin-left: 32px;margin-right: 32px;" type="disc" class="list-paddingleft-1"><li style="font-size: 16px;"><section style="margin-bottom: 24px;text-align: left;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">特庸镇定位为“农旅融合景观基地+产业配套基地”,2025年计划推进码中街道路改造、亨通大道提升等工程,完善商业配套。<o:p></o:p></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;text-align: left;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">地块紧邻S226省道,交通便利,周边规划住宅及商业用地,未来人口集聚效应显著。</span><span style="font-family:&quot;Microsoft YaHei Light&quot;,sans-serif;"><o:p></o:p></span></section></li></ul></ol><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.578px;text-align: left;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;"><br /></span></strong></strong></span></strong></p><section style="text-align: left;margin-bottom: 0px;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.578px;text-align: left;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">02&nbsp;</span></strong></strong></span></strong><span style="font-size: 17px;"><strong><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">产品定位</span></strong></strong></span></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.034em;text-align: left;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><ol style="list-style: none;margin-left: 16px;margin-right: 16px;" start="1" type="1" class="list-paddingleft-1"><li style="font-weight: bold;font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">开发方向</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;"><o:p></o:p></span></span></section></li><ul style="margin-top: 0cm;margin-left: 32px;margin-right: 32px;" type="disc" class="list-paddingleft-1"><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">商业综合体:</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">结合容积率上限3.3,建议打造集零售、餐饮、酒店、办公于一体的多层商业综合体,重点布局社区型商业与特色农旅体验业态(如蚕桑文化展示、特色餐饮)。<o:p></o:p></span></span></section></li><li style="font-weight: bold;font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">设计要点:</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;"><o:p></o:p></span></span></section></li><ul style="margin-top: 0cm;list-style-type: square;" type="circle" class="list-paddingleft-1"><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">利用东侧沿河绿带(规划宽度4.6米)打造景观商业街区,设置外摆区与休闲空间。<o:p></o:p></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">建筑密度≤55%,建议采用集中式布局,预留广场与停车区域(需满足15%绿化率)。<o:p></o:p></span></section></li></ul></ul><li style="font-weight: bold;font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">业态配比建议</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;"><o:p></o:p></span></span></section></li><ul style="margin-top: 0cm;margin-left: 32px;margin-right: 32px;" type="disc" class="list-paddingleft-1"><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">零售(40%):</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">生活超市、品牌连锁店;<o:p></o:p></span></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">餐饮(30%):</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">本地特色餐饮、轻食咖啡;<o:p></o:p></span></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">服务配套(20%):</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">酒店、办公空间;<o:p></o:p></span></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-size: 16px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">文化体验(10%):</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;">蚕桑主题展馆、手工作坊。</span></span></section></li></ul></ol><section style="margin-bottom: 24px;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 17px;"><br /></span></strong></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">03&nbsp;</span></strong></strong></strong><span style="font-size: 17px;"><strong><strong style="letter-spacing: 0.578px;text-align: center;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">客户定位</span></strong></strong></strong></span><span style="font-size: 16px;"><o:p></o:p></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><ol style="list-style: none;margin-left: 16px;margin-right: 16px;" start="1" type="1" class="list-paddingleft-1"><li style="font-size: 16px;font-weight: bold;"><section style="margin-bottom: 24px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">核心客群<o:p></o:p></span></strong></section></li><ul style="margin-top: 0cm;margin-left: 32px;margin-right: 32px;" type="disc" class="list-paddingleft-1"><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">在地企业与员工:</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">特庸镇新型建材、蚕桑产业链企业及从业人员,需求办公、餐饮及生活服务。<o:p></o:p></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">周边居民:</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">半径3公里内常住人口(含规划住宅区),消费以日常购物、休闲为主。<o:p></o:p></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">旅游客群:</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">依托“桑乐田园”等农旅项目,吸引短期游客体验消费。<o:p></o:p></span></section></li></ul><li style="font-size: 16px;font-weight: bold;"><section style="margin-bottom: 24px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">招商策略</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;"><o:p></o:p></span></section></li><ul style="margin-top: 0cm;margin-left: 32px;margin-right: 32px;" type="disc" class="list-paddingleft-1"><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">优先引入区域性连锁品牌(如便利店、餐饮),提升项目吸引力;<o:p></o:p></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">预留20%面积引入本土特色商户,强化在地文化标签。<o:p></o:p></span></section></li></ul></ol><p style="margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;"><br /></span></strong></strong></strong></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">04 </span></strong></strong></strong><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"></strong></strong></strong><span style="font-size: 17px;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;letter-spacing: 0px;visibility: visible;">拍卖出价建议</span></strong></strong></strong></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><ol style="list-style: none;margin-left: 16px;margin-right: 16px;" start="1" type="1" class="list-paddingleft-1"><li style="font-size: 16px;font-weight: bold;"><section style="margin-bottom: 24px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">市场参考</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;"><o:p></o:p></span></section></li><ul style="margin-top: 0cm;margin-left: 32px;margin-right: 32px;" type="disc" class="list-paddingleft-1"><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">江苏省下周(2.17-2.23)商业用地平均溢价率约8%-12%,特庸镇同期无其他商业地块出让,竞争压力较小。<o:p></o:p></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">地块起始价1690万元,楼面价约452元/㎡(按容积率3.3计算),低于盐城同类地块平均水平(约500-600元/㎡)。<o:p></o:p></span></section></li></ul><li style="font-size: 16px;font-weight: bold;"><section style="margin-bottom: 24px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">竞价策略</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;"><o:p></o:p></span></section></li><ul style="margin-top: 0cm;margin-left: 32px;margin-right: 32px;" type="disc" class="list-paddingleft-1"><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">建议出价范围:1859-1943万元(溢价率10%-15%),对应楼面价497-520元/㎡,预留利润空间;<o:p></o:p></span></section></li><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">风险提示:需关注地块东侧沿河绿带缩窄对景观价值的影响,测算时适当降低临河业态租金预期。<o:p></o:p></span></section></li></ul><li style="font-size: 16px;font-weight: bold;"><section style="margin-bottom: 24px;"><strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">操作节点</span></strong><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;"><o:p></o:p></span></section></li><ul style="margin-top: 0cm;margin-left: 32px;margin-right: 32px;" type="disc" class="list-paddingleft-1"><li style="font-size: 16px;"><section style="margin-bottom: 24px;"><span style="font-family: &quot;Microsoft YaHei Light&quot;, sans-serif;font-size: 16px;">保证金340万元需于2月18日18:00前缴纳,挂牌截止时间为2月20日12:00。</span></section></li></ul></ol><p 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