【土拍前瞻 015】苏州 昆山张浦镇锦上路东侧、港浦路南侧地块项目定位报告 原创 已修改 第1次修改 2025年02月18日 17时46分 安琳

<section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 0.034em;font-size: 15px;"><strong><span style="font-family: 微软雅黑, sans-serif;"></span></strong></span></section><p><strong><span style="font-family: &quot;Microsoft YaHei UI&quot;;color: rgb(34, 34, 34);letter-spacing: 0pt;font-size: 33.5pt;background: rgb(255, 255, 255);"><span style="font-family:Microsoft YaHei UI;">01</span></span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;color: rgb(0, 0, 0);letter-spacing: 0.45pt;font-size: 12.5pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">项目概况</span></span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:PingFangTC-light;color:rgb(136,136,136);letter-spacing:2.2500pt;mso-ansi-font-weight:bold;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="font-family:PingFangTC-light;">—</span></span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:PingFangTC-light;color:rgb(136,136,136);letter-spacing:2.2500pt;mso-ansi-font-weight:bold;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></strong></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">地块编号</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：昆地网（2025）挂字1号</span></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">位置</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：张浦镇锦上路东侧、港浦路南侧</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">出让面积</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span>19796.19㎡</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">容积率</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span>1.0&lt;容积率≤2.0</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">起始价</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span>5947万元（楼面价约1502元/㎡）</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">规划用途</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：商业用地</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">开发周期</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：预计</span>3年（2025-2028年）</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Microsoft YaHei UI&quot;;color: rgb(34, 34, 34);letter-spacing: 0pt;font-size: 33.5pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">02&nbsp;</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;color: rgb(0, 0, 0);font-size: 12.5pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">区位分析</span></strong><strong><span style="font-family: PingFangTC-light;color: rgb(136, 136, 136);letter-spacing: 2.25pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">—</span></strong><strong><span style="font-family: PingFangTC-light;color: rgb(136, 136, 136);letter-spacing: 2.25pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;"><o:p></o:p></span></strong></h4><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">交通</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></strong></h4><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">主干道</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：紧邻锦上路、港浦路，连接江浦路、长江路等城市动脉，快速通达昆山市区及苏州园区。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">轨道交通</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：规划</span>K1线（张浦镇设站）预计2026年启动建设，未来可串联昆山南站、苏州轨交网络。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">高速路网</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：距京沪高速长江路出入口约</span>5km。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">商业</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></strong></h4><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">现有配套</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：银都商业广场（在建）、恒隆广场、中能汇悦商业广场，满足基础消费需求。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">规划利好</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：森隆满园北侧规划商住混合用地，未来商业氛围进一步提升。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">教育</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></strong></h4><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">学校</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：张浦中心小学、张浦中学、新吴幼儿园（在建），</span>3km内覆盖全龄教育资源。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">医疗</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></strong></h4><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">第六人民医院</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：异地新建项目（</span>2022年启动）位于京东路南侧，规划三级标准，2025年投入使用。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Microsoft YaHei UI&quot;;color: rgb(34, 34, 34);letter-spacing: 0pt;font-size: 33.5pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">03&nbsp;</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;color: rgb(0, 0, 0);letter-spacing: 0.45pt;font-size: 12.5pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">市场分析</span></strong><strong><span style="font-family: PingFangTC-light;color: rgb(136, 136, 136);letter-spacing: 2.25pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">—</span></strong><strong><span style="font-family: PingFangTC-light;color: rgb(136, 136, 136);letter-spacing: 2.25pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;"><o:p></o:p></span></strong></h4><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">供需现状</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></strong></h4><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">商业稀缺性</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：张浦镇近年以住宅开发为主，商业地块供应稀缺，区域需求集中于社区商业及生活配套。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞争格局</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">在售竞品</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：中柏凯旋名筑（商业配套）、银都商业广场（招商中），差异化竞争空间较大。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">去化数据</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span>2024年张浦住宅项目去化率约70%-80%，商业租金稳定在2-3元/㎡/天。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">政策利好</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></strong></h4><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">南部新城规划</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：重点发展医疗、教育、交通，</span>K1线及柏庐路南延工程提升区域价值。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">低容积率导向</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：政府鼓励低密开发，契合地块容积率</span><span style="font-family:Segoe UI;">≤2.0的规划条件。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 3pt;padding: 0pt;vertical-align: baseline;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Microsoft YaHei UI&#39;;color:rgb(34,34,34);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;font-size:33.5000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">04</span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Microsoft YaHei UI&#39;;color:rgb(34,34,34);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;font-size:33.5000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="font-family:Microsoft YaHei UI;">&nbsp;</span></span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;letter-spacing:0.4500pt;mso-ansi-font-weight:bold;font-size:12.0000pt;">产品定位</span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:PingFangTC-light;color:rgb(136,136,136);letter-spacing:2.2500pt;mso-ansi-font-weight:bold;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="font-family:PingFangTC-light;">—</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">客群</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：张浦镇居民、周边企业员工、轨交通勤人群。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">业态</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：社区商业（占比</span>60%）、餐饮（20%）、休闲服务（20%）。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">价格预期</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">售价</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span>1.8-2.2万元/㎡（参考银都商业广场）；</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">租金</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span>2.5-3.5元/㎡/天。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">核心属性</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：交通便利、全龄配套、低密舒适。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">装修标准</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：公共区域精装，商铺毛坯交付。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">差异化竞争力</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：紧邻规划</span>K1线站点，叠加医疗、教育升级红利。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Microsoft YaHei UI&#39;;color:rgb(34,34,34);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;font-size:33.5000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">05</span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Microsoft YaHei UI&#39;;color:rgb(34,34,34);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;font-size:33.5000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="font-family:Microsoft YaHei UI;">&nbsp;</span></span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Segoe UI&#39;;color:rgb(0,0,0);letter-spacing:0.4500pt;mso-ansi-font-weight:bold;font-size:12.5000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="font-family:Segoe UI;">客户定位</span></span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:PingFangTC-light;color:rgb(136,136,136);letter-spacing:2.2500pt;mso-ansi-font-weight:bold;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="font-family:PingFangTC-light;">—</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">核心客群</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：本地改善型家庭、中小型连锁品牌商户。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">客群细分</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">主力商户</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：社区超市、连锁餐饮、教育机构；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">次级客群</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：便民服务（药店、银行）、休闲娱乐。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Microsoft YaHei UI&#39;;color:rgb(34,34,34);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;font-size:33.5000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">06</span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Segoe UI&#39;;color:rgb(0,0,0);letter-spacing:0.4500pt;mso-ansi-font-weight:bold;font-size:12.5000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="font-family:Segoe UI;">核心优势</span></span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:PingFangTC-light;color:rgb(136,136,136);letter-spacing:2.2500pt;mso-ansi-font-weight:bold;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="font-family:PingFangTC-light;">—</span></span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:PingFangTC-light;color:rgb(136,136,136);letter-spacing:2.2500pt;mso-ansi-font-weight:bold;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></strong></p><p style="margin-right: 0pt;margin-left: 3pt;padding: 0pt;vertical-align: baseline;"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">交通枢纽潜力</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span>K1线规划+主干道交汇，辐射昆山南部及苏州园区。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 3pt;padding: 0pt;vertical-align: baseline;"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">医疗教育升级</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：第六人民医院新院、良渚实验学校提升区域吸引力。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 3pt;padding: 0pt;vertical-align: baseline;"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">低密开发空间</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：容积率</span><span style="font-family:Segoe UI;">≤2.0，适合打造开放式商业街区。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Microsoft YaHei UI&quot;;color: rgb(34, 34, 34);letter-spacing: 0pt;font-size: 33.5pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">07&nbsp;</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;color: rgb(0, 0, 0);letter-spacing: 0.45pt;font-size: 12.5pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">开发建议</span></strong><strong><span style="font-family: PingFangTC-light;color: rgb(136, 136, 136);letter-spacing: 2.25pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">—</span></strong><strong><span style="font-family: 宋体;color: rgb(136, 136, 136);letter-spacing: 2.25pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">&nbsp;&nbsp;</span></strong><strong><span style="font-family: 宋体;color: rgb(136, 136, 136);letter-spacing: 2.25pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;"><o:p></o:p></span></strong></h4><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">产品设计</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></strong></h4><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">布局</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：沿锦上路设置主力店，内部规划步行街</span>+小型广场。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">绿色建筑</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：屋顶光伏、雨水回收系统，符合低碳政策导向。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">营销策略</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></strong></h4><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">预售阶段</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：定向招商（优先引入知名社区品牌）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">运营阶段</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：联合政府举办文化市集，吸引人流。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:12.0000pt;margin-right:0.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt;mso-pagination:widow-orphan;vertical-align:baseline;background:rgb(255,255,255);"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">风险提示</span></strong><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></strong></h4><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">政策风险</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span>K1线建设进度延迟可能影响客流预期；</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞争风险</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：银都商业广场招商饱和或分流客户。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 3pt;padding: 0pt;vertical-align: baseline;"><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Microsoft YaHei UI&#39;;color:rgb(34,34,34);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;font-size:33.5000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">08</span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Segoe UI&#39;;color:rgb(0,0,0);letter-spacing:0.4500pt;mso-ansi-font-weight:bold;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="font-family:Segoe UI;">出价建议</span></span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:PingFangTC-light;color:rgb(136,136,136);letter-spacing:2.2500pt;mso-ansi-font-weight:bold;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="font-family:PingFangTC-light;">—</span></span></strong><strong><span style="mso-spacerun:&#39;yes&#39;;font-family:PingFangTC-light;color:rgb(136,136,136);letter-spacing:2.2500pt;mso-ansi-font-weight:bold;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></strong></p><p style="margin-right: 0pt;margin-left: 3pt;padding: 0pt;vertical-align: baseline;"><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">核心策略</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">起拍价优势</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：当前楼面价</span>1502元/㎡，低于2021年周边住宅地块（6146元/㎡），溢价空间充足。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">上限测算</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：综合考虑区域商业价值，建议最高出价不超过</span>8000万元（楼面价约2020元/㎡）。</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞拍节奏</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">：前期稳健跟价，后期聚焦关键竞争对手。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><section style="margin-left: 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