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【土拍前瞻 021】杭州市-滨江区西兴单元(地块编号:杭政储出[2025]2号)定位分析报告

发布于 2025-02-18

<section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 0.034em;font-size: 15px;"><strong><span style="font-family: 微软雅黑, sans-serif;">地块信息:杭州 ,</span></strong></span><strong style="text-indent: 0em;font-size: var(--articleFontsize);letter-spacing: 0.034em;"><span style="font-family: &quot;Segoe UI&quot;;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-size: 15px;letter-spacing: 0.51px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);">滨江区</span></strong><span style="letter-spacing: 0.034em;font-size: 15px;"><strong><span style="font-family: 微软雅黑, sans-serif;">,</span></strong></span><strong style="text-indent: 0em;font-size: var(--articleFontsize);letter-spacing: 0.034em;"><span style="font-family: &quot;Segoe UI&quot;;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-size: 15px;letter-spacing: 0.578px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);">西兴单元BJ030302-29</span></strong><strong style="font-size: var(--articleFontsize);letter-spacing: 0.034em;text-indent: 0em;"><span style="font-family: 宋体;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-size: 15px;letter-spacing: 0.578px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);">,</span></strong><span style="letter-spacing: 0.034em;font-size: 15px;"><strong><span style="font-family: 微软雅黑, sans-serif;">&nbsp;土地面积</span></strong></span><strong style="text-indent: 0em;font-size: var(--articleFontsize);letter-spacing: 0.034em;"><span style="font-family: &quot;Segoe UI&quot;;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-size: 15px;letter-spacing: 0.578px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);">16,065</span></strong><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;">㎡,土地用途:住宅(设备配套公建)用地</span></strong><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;">, 容积率2.0&nbsp;,起拍价</span></strong><strong style="font-size: var(--articleFontsize);letter-spacing: 0.034em;text-indent: 0em;"><span style="font-family: 宋体;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-size: 15px;letter-spacing: 0.51px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);">96124</span></strong><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;">万元。</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin: 0px 16px 24px;line-height: 1.6em;text-align: justify;text-indent: 0em;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;"><br /></span><strong><span style="font-family: 微软雅黑, sans-serif;">总结<o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">1.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">区位分析</span></strong></span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;">:</span><span style="font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">双地铁</span><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">+TOD+天街三重赋能,但西兴古镇界面老旧需改造</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 宋体;font-size: 15px;letter-spacing: 0.578px;text-indent: 0em;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑, sans-serif;"></span><strong><span style="font-family: 微软雅黑, sans-serif;"><o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">2.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">市场定位</span></strong></span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;">:</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">锚定滨江改善天花板,售价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">6.5−7万元/㎡</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 宋体;font-size: 15px;letter-spacing: 0.578px;text-indent: 0em;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑, sans-serif;"></span><strong><span style="font-family: 微软雅黑, sans-serif;"><o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">3.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">产品定位</span></strong></span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;">:</span><span style="font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">通过洋房</span><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">+小高层组合打造高端改善IP,设计强调静音与空间交互</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;letter-spacing: 0.034em;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑, sans-serif;"></span><strong><span style="font-family: 微软雅黑, sans-serif;"><o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">4.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">客户定位:</span></strong></span><span style="font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">聚焦滨江高净值与市区外溢客群,以天街</span><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">+地铁双IP锁定改善需求</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;letter-spacing: 0.034em;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑, sans-serif;"></span><strong><span style="font-family: 微软雅黑, sans-serif;"><o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">5.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">开发建议</span></strong></span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;">:</span><span style="font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">控制溢价率在</span><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">35%以内,强化圈层营销与产品创新对冲政策</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑, sans-serif;"></span><strong><span style="font-family: 微软雅黑, sans-serif;"><o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">6.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">土拍建议:</span></strong></span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">溢价率30-40%,总价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">12.5−13.5亿元</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">(楼面价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">38,900−42,000元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">)</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span></section><p style="text-align: left;margin-bottom: 0px;margin-left: 16px;margin-right: 16px;"><span style="font-size: 17px;"><strong><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-align: left;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">01&nbsp;</span></strong></strong><strong><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">项目概况</span></strong></strong></span></p><p style="text-align: left;margin-left: 16px;margin-right: 16px;"><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: left;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">地块编号</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:杭政储出</span>[2025]2号</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">位置</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:东至固陵路,南至善庆庄横河,西至西陵路,北至滨安路,属滨江区西兴核心区</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">出让面积</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>16,065㎡(约24.1亩)</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">容积率</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>2.0,限高60米,规划为小高层+洋房组合</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">起始价</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>9.61亿元,起始楼面价约</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">29</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">,917元/㎡</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">规划用途</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:住宅(含配套公建),需配建社区养老用房及物业设施</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">开发周期</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:预计</span>3年(含设计、建设、销售),参考2024年绿城晓风朗月湾开发节奏</span></p><section style="text-align: left;margin-bottom: 0px;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.578px;text-align: left;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">02&nbsp;</span></strong></strong></span></strong><span style="font-size: 17px;"><strong><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">区位分析</span></strong></strong></span><span style="font-size: 16px;"><o:p></o:p></span></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.034em;text-align: left;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></span></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">1.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">交通</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">地铁</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:紧邻地铁</span>1号线西兴站(零距离),距1/5号线滨康路换乘站300米,30分钟直达西湖文化广场</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">道路</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:风情大道、江晖路等主干道环绕,</span>10分钟直达滨江区政府</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">2.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">商业</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">滨康天街</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">(步行</span>300米)、滨江银泰(1.2公里)、龙湖天街(2.6公里)</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">3.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">教育</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">学校</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:滨和小学(区重点)、江南实验学校月明校区(九年一贯制,需交付后划片)</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">4.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">医疗</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">医院</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:武警医院(</span>2.6公里)、浙大二院滨江院区(三甲,3.2公里)</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">5.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">生态</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">&nbsp; &nbsp; &nbsp; &nbsp;</span></span></strong><span style="letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;">&nbsp; &nbsp; &nbsp; &nbsp;西兴古镇(北侧)、北塘河景观带(步行可达</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">)</span></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"></span></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">03&nbsp;</span></strong></strong></strong><span style="font-size: 17px;"><strong><strong style="letter-spacing: 0.578px;text-align: center;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">市场分析</span></strong></strong></strong></span><span style="font-size: 16px;"><o:p></o:p></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">1.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">供需现状</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">供应稀缺</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:滨江区</span>2024年仅出让2宗宅地,新房库存去化周期不足6个月</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">需求旺盛</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>2024年滨江区新房成交均价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">5.15−5.38万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">,改善客群占比超</span>60%</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">2.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞争格局</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞品</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:绿城晓风朗月湾(限价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">5.38万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">)、滨康天曜城(二手成交</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">5.5−5.8万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">)</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">地价对比</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:本地块起始楼面价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">29,917元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">,低于</span>2024年绿城西兴地块成交价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">40,105元/㎡</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">3.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">政策利好</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">不限价政策</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:地块未设新房限价,可突破此前</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">5.15万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">天花板</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span>TOD规划</span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:纳入西兴单元城市更新,享受地铁</span>+商业双重红利</span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;"></span></span></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">04 </span></strong></strong></strong><strong><strong style="letter-spacing: 0.578px;text-align: center;">产品</strong></strong><strong><strong style="letter-spacing: 0.578px;text-align: center;"><strong style="letter-spacing: 0.578px;text-align: center;">定位</strong></strong></strong><span style="font-size: 16px;"><o:p></o:p></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">1.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">核心属性</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">业态组合</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">主力产品</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>15-18层小高层(占比60%,120-140㎡四房)+8-11层洋房(占比40%,160-200㎡五房)</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">特色配置</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:洋房首层赠送下沉庭院(</span>30-50㎡),顶层复式预留星空露台</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">产品设计建议</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">空间优化</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:小高层采用</span><span style="font-family:Segoe UI;">“双开间阳台+270°转角飘窗”,洋房设计“L型”布局最大化采光</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">降噪方案</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:西侧应用三玻两腔隔音玻璃</span>+垂直绿化屏障,东侧设置下沉式庭院隔离高架噪音</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">装修标准</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">基础配置</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">5,000元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">(含地暖、新风系统、智能家居),厨卫选用唯宝、汉斯格雅</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">差异化</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:引入社区健康监测站、全屋净水系统</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">2.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞争力分析</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">地段稀缺性</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:滨江核心区唯一在售低密地块,对比钱江世纪城容积率低</span>33%</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">商业赋能</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:滨康天街零距离覆盖,对比竞品商业便利性提升</span>50%</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;"></span></span></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">05</span></strong></strong></strong></span><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">&nbsp;</span></strong></strong></strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">客户定位</span></strong></strong></span><span style="font-size: 16px;"><o:p></o:p></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">1.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">核心客群</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">滨江本地高净值家庭</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>35-45岁互联网、金融从业者,预算</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">800−1,500万元</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">市区外溢改善客群</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:上城、西湖区中产家庭,注重地铁</span>+学区复合价值</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">2.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">客群细分</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">品质改善客户</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:选择小高层</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">120−140㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">四房,总价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">600−800万元</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">高端客群</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:偏好洋房</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">160−200㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">五房,总价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">1,000−1,500万元</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">06&nbsp;</span></strong></strong></strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">开发建议</span></strong></strong></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">1.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">产品设计</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">地块利用</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:采用</span><span style="font-family:Segoe UI;">“南低北高”布局,洋房沿滨安路排布,小高层靠南侧最大化河景</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">绿色技术</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:应用光伏幕墙、雨水回收系统,冲刺</span>LEED金级认证</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">2.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">营销策略</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">核心卖点</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:主打</span><span style="font-family:Segoe UI;">“国际滨·天街畔”,联合滨康天街举办高端圈层活动</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">渠道策略</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:定向拓展阿里巴巴、海康威视等企业高管,启动老业主裂变计划</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">3.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">风险提示</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">溢价风险</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:若溢价率超</span>40%,楼面价达</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">4.2万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">,需售价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">7万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">以上方可盈利</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">政策风险</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:若限价政策重启,备案价或限制在</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">6万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">以内</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"></span></p><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">07&nbsp;</span></strong></strong></strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong style="letter-spacing: 0.578px;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">土拍出价建议</span></strong></strong></strong></span><span style="font-size: 16px;"><o:p></o:p></span></section><section style="margin-right: 16px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">合理区间</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:溢价率</span>30-40%,总价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">12.5−13.5亿元</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">(楼面价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">38,900−42,000元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">)</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞拍策略</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">前期试探</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:首轮报价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">10亿元</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">,测试市场热度</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">中期加价</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:每轮加价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">5,000万元</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">,利用不限价优势压制对手</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">后期冲刺</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:若竞至中止价(</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">14亿元</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">),需承诺引入国际一线物业品牌</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;"></span></span></p><section style="margin-left: 16px;margin-right: 16px;"><section style="-webkit-tap-highlight-color: transparent;margin-right: 8px;margin-left: 8px;outline: 0px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-align: center;min-height: 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