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【土拍前瞻 022】杭州市-上城区城东新城单元(地块编号:杭政储出[2025]4号)定位分析报告

发布于 2025-02-18

<section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 0.034em;font-size: 15px;"><strong><span style="font-family: 微软雅黑, sans-serif;">地块信息:杭州 ,</span></strong></span><strong style="text-indent: 0em;font-size: var(--articleFontsize);letter-spacing: 0.034em;"><span style="font-family: &quot;Segoe UI&quot;;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-size: 15px;letter-spacing: 0.51px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);">上城区</span></strong><span style="text-indent: 0em;letter-spacing: 0.034em;font-size: 15px;"><strong><span style="font-family: 微软雅黑, sans-serif;">,</span></strong></span><strong style="text-indent: 0em;font-size: var(--articleFontsize);letter-spacing: 0.034em;"><span style="font-family: &quot;Segoe UI&quot;;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-size: 15px;letter-spacing: 0.578px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);">城东新城单元SC080201-48地块</span></strong><strong style="font-size: var(--articleFontsize);letter-spacing: 0.034em;text-indent: 0em;"><span style="font-family: 宋体;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-size: 15px;letter-spacing: 0.578px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);">,</span></strong><span style="text-indent: 0em;letter-spacing: 0.034em;font-size: 15px;"><strong><span style="font-family: 微软雅黑, sans-serif;">&nbsp;土地面积</span></strong></span><strong style="text-indent: 0em;font-size: var(--articleFontsize);letter-spacing: 0.034em;"><span style="font-family: &quot;Segoe UI&quot;;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-size: 15px;letter-spacing: 0.578px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);">9,504</span></strong><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;">㎡,土地用途:住宅(设备配套公建)用地</span></strong><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;">, 容积率2.4&nbsp;,起拍价</span></strong><strong style="text-indent: 0em;font-size: var(--articleFontsize);letter-spacing: 0.034em;"><span style="font-family: 宋体;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-size: 15px;letter-spacing: 0.51px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);">70313</span></strong><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;">万元。</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin: 0px 16px 24px;line-height: 1.6em;text-align: justify;text-indent: 0em;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="text-indent: 0em;font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong style="font-size: 15px;letter-spacing: 0.034em;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;"><br /></span><strong><span style="font-family: 微软雅黑, sans-serif;">总结<o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">1.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">区位分析</span></strong></span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;">:</span><span style="font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">双地铁</span><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">+TOD+运河景观三重赋能,但东侧高架噪音需专项化解</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 宋体;font-size: 15px;letter-spacing: 0.578px;text-indent: 0em;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑, sans-serif;"></span><strong><span style="font-family: 微软雅黑, sans-serif;"><o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">2.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">市场定位</span></strong></span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;">:</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">锚定城东改善天花板,售价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">6.0−6.5万元/㎡</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 宋体;font-size: 15px;letter-spacing: 0.578px;text-indent: 0em;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑, sans-serif;"></span><strong><span style="font-family: 微软雅黑, sans-serif;"><o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">3.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">产品定位</span></strong></span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;">:</span><span style="font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">通过高层</span><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">+观景连廊组合打造稀缺性,设计强调静音与生态交互</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;letter-spacing: 0.034em;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑, sans-serif;"></span><strong><span style="font-family: 微软雅黑, sans-serif;"><o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">4.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">客户定位:</span></strong></span><span style="font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">聚焦本地改善与钱江新城外溢客群,以运河</span><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">+地铁双IP锁定需求</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;letter-spacing: 0.034em;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑, sans-serif;"></span><strong><span style="font-family: 微软雅黑, sans-serif;"><o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">5.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">开发建议</span></strong></span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;">:</span><span style="font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">控制溢价率在</span><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;">35%以内,强化圈层营销与政策风险对冲</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;font-size: 12pt;letter-spacing: 0pt;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑, sans-serif;"></span><strong><span style="font-family: 微软雅黑, sans-serif;"><o:p></o:p></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;"><strong><span lang="EN-US" style="font-family: 微软雅黑, sans-serif;">6.</span></strong><strong><span style="font-family: 微软雅黑, sans-serif;">土拍建议:</span></strong></span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">溢价率30-40%,总价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">9.1−9.8亿元</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">(楼面价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">40,000−43,000元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">)</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span></section><p style="text-align: left;margin-bottom: 0px;margin-left: 16px;margin-right: 16px;"><span style="font-size: 17px;"><strong><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-align: left;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">01&nbsp;</span></strong></strong><strong><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">项目概况</span></strong></strong></span></p><p style="text-align: left;margin-left: 16px;margin-right: 16px;"><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: left;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">地块编号</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:杭政储出</span>[2025]4号</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">位置</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:上城区城东新城单元,东至规划道路,南至规划闸皋路,西至规划天台山路,北至京杭运河南侧绿地</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">出让面积</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>9,504㎡(约14.25亩)</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">容积率</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>2.4,限高70米</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">起始价</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>70,313万元,起始楼面价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">30</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">,826元/㎡</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">规划用途</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:住宅(含配套公建),需配建文化活动室</span>600㎡、体育活动室400㎡、党群服务中心100㎡等</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">开发周期</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:预计</span>3年(含设计、建设、销售),参考2024年滨江安琪儿地块开发节奏</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"></span></p><section style="text-align: left;margin-bottom: 0px;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.578px;text-align: left;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">02&nbsp;</span></strong></strong></span></strong><span style="font-size: 17px;"><strong><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">区位分析</span></strong></strong></span><span style="font-size: 16px;"><o:p></o:p></span></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.034em;text-align: left;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></span></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">1.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">交通</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">地铁</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:距地铁</span>4号线新塘站500米,1号线闸弄口站1.2公里,规划18号线一期</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">道路</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:秋石高架、艮山西路、新塘路等主干道环绕,距火车东站直线</span>2公里</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">2.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">商业</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">庆春银泰百货</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">(步行可达)、天虹广场、东站万象汇(</span>1公里内)</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">3.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">教育</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">学校</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:杭州市景荷中学、钱江外国语实验学校(潮涌校区)、浙江大学华家池校区</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">4.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">医疗</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">医院</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:浙江省肿瘤医院分院、杭州红十字会医院(</span>1.5公里内)</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">5.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">生态</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);font-family: &quot;Segoe UI&quot;;">京杭大运河景观带(零距</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">离)、城东运河湾城规划</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;"></span></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"></span></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">03&nbsp;</span></strong></strong></strong><span style="font-size: 17px;"><strong><strong style="letter-spacing: 0.578px;text-align: center;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">市场分析</span></strong></strong></strong></span><span style="font-size: 16px;"><o:p></o:p></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">1.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">供需现状</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">供应稀缺</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:城东新城</span>2024年仅出让3宗宅地,新房库存去化周期不足8个月</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">需求旺盛</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>2024年板块新房成交均价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">4.65−5.38万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">,改善客群占比超</span>60%</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">2.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞争格局</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞品</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:滨江翡翠嘉运府(限价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">4.65万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">)、翡翠锦和府(</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">4.8万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">)、安琪儿</span>3.0地块(不限价,预计</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">6万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">)</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">地价对比</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:起始楼面价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">30,826元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">,低于</span>2024年滨江安琪儿3.0地块成交价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">40,479元/㎡</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">3.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">政策利好</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">不限价政策</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:地块未设新房限价,可突破此前</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">5.15万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">天花板</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">用地调整</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:原幼儿园用地调整为住宅用地,容积率提升至</span>2.4</span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><br /></span></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">04 </span></strong></strong></strong><strong><strong style="letter-spacing: 0.578px;text-align: center;">产品</strong></strong><strong><strong style="letter-spacing: 0.578px;text-align: center;"><strong style="letter-spacing: 0.578px;text-align: center;">定位</strong></strong></strong><span style="font-size: 16px;"><o:p></o:p></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">1.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">核心属性</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">业态组合</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">主力产品</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>18-25层高层(100-140㎡三至四房),配套公建占比≤10%</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">产品设计建议</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">景观优化</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:北侧设置观景连廊衔接运河景观带,东侧设计下沉式庭院隔离高架噪音</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">空间创新</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:采用</span><span style="font-family:Segoe UI;">“双开间阳台+270°转角飘窗”,西侧应用三玻两腔隔音玻璃</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">装修标准</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">基础配置</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">5,000元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">(含地暖、新风系统、智能门锁),厨卫选用唯宝、汉斯格雅</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 63pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">差异化</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:引入社区健康驿站、全屋净水系统</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">2.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞争力分析</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">运河景观</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:杭州主城唯一零距离京杭大运河景观住宅地块</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span>TOD优势</span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:双地铁覆盖</span>+火车东站枢纽,通勤效率较竞品提升40%</span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;"></span></span></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">05</span></strong></strong></strong></span><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">&nbsp;</span></strong></strong></strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">客户定位</span></strong></strong></span><span style="font-size: 16px;"><o:p></o:p></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">1.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">核心客群</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">城东本地改善家庭</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span>35-45岁金融、IT从业者,预算</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">600−800万元</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">市区外溢客群</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:钱江新城、西湖区中产家庭,偏好地铁</span>+学区复合价值</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">2.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">客群细分</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">首改客户</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:选择</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">100−120㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">三房,总价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">500−700万元</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">品质改善客户</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:偏好</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">130−140㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">四房,总价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">750−900万元</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);"></span></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">06&nbsp;</span></strong></strong></strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">开发建议</span></strong></strong></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">1.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">产品设计</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">地块利用</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:采用</span><span style="font-family:Segoe UI;">“南低北高”布局,高层沿运河排布最大化景观价值</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">绿色技术</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:应用光伏幕墙、雨水回收系统,冲刺</span>LEED银级认证</span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">2.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">营销策略</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">核心卖点</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:主打</span><span style="font-family:Segoe UI;">“运河畔·地铁上的家”,联合庆春银泰举办高端圈层活动</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">渠道策略</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:定向拓展钱江新城金融企业、阿里巴巴云谷园区员工</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);">3.</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">风险提示</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">溢价风险</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:若溢价率超</span>35%,楼面价达</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">4.2万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">,需售价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">6.5万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">以上方可盈利</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">政策风险</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:若限价政策重启,备案价或限制在</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">5.5万元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">以内</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"></span></p><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">07&nbsp;</span></strong></strong></strong><span style="font-size: 17px;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong style="letter-spacing: 0.578px;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">土拍出价建议</span></strong></strong></strong></span><span style="font-size: 16px;"><o:p></o:p></span></section><section style="margin-right: 16px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">合理区间</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:溢价率</span>30-40%,总价</span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">9.1−9.8亿元</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">(楼面价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">40,000−43,000元/㎡</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">)</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">竞拍策略</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">前期试探</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:首轮报价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">7.5亿元</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">,测试市场热度</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">中期加价</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:每轮加价</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">3,000−5,000万元</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">,利用运河景观稀缺性压制对手</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">后期冲刺</span></span></strong><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">:若竞至中止价(</span></span><span style="font-family: &quot;Times New Roman&quot;;letter-spacing: 0pt;font-size: 12.5pt;background: rgb(255, 255, 255);">10.5亿元</span><span style="font-family: &quot;Segoe UI&quot;;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:Segoe UI;">),需承诺引入国际一线物业品牌</span></span></p><section style="margin-left: 16px;margin-right: 16px;"><section style="-webkit-tap-highlight-color: transparent;margin-right: 8px;margin-left: 8px;outline: 0px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, 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