【土拍前瞻 048】上海-浦东新区祝桥老镇社区PDS7-0101单元G-6地块项目定位报告

<p style="-webkit-tap-highlight-color: transparent;outline: 0px;text-align: center;line-height: 2em;visibility: visible;"><br /></p><p style="text-align: left;margin-bottom: 0px;margin-left: 16px;margin-right: 16px;"><span style="font-size: 17px;"><strong><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-align: left;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">01&nbsp;</span></strong></strong><strong><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">项目概况</span></strong></strong></span></p><p style="text-align: left;margin-left: 16px;margin-right: 16px;"><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: left;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong><strong style="font-size: var(--articleFontsize);letter-spacing: 0.034em;text-align: justify;"><span style="font-family: 宋体;font-size: 12pt;">&nbsp;</span></strong></p><p style="margin-right: 0pt;margin-left: 0pt;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;font-size: 12pt;"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span>地块编号：</span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span style="font-family:宋体;">浦东新</span><span style="font-family:宋体;">202500601</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;font-size: 12pt;"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span>地理位置：</span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span style="font-family:宋体;">浦东新区祝桥老镇社区</span><span style="font-family:宋体;">PDS7-0101单元G-6地块（东至G-7地块，南至卫亭路，西至航亭环路，北至千汇路）</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;font-size: 12pt;"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span>出让面积：</span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">19,754.38平方米：</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;font-size: 12pt;"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span>容积率：</span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">1.5</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;font-size: 12pt;"><span style="font-family:宋体;"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span>起始价</span><span style="font-family:宋体;">:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">12,659万元</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;font-size: 12pt;"><span style="font-family:宋体;"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span>规划用途</span><span style="font-family:宋体;">:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span style="font-family:宋体;">商务办公（</span><span style="font-family:宋体;">85%）+商业服务（15%）</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></p><p><strong><span style="font-family: 宋体;font-size: 12pt;"><span style="font-family:宋体;"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span>开发周期</span><span style="font-family:宋体;">:</span></span></strong><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span style="font-family:宋体;">预计</span><span style="font-family:宋体;">30个月（含设计、施工、验收）</span></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="text-align: left;letter-spacing: 0.034em;"><strong><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">02 </span></strong></strong></span><span style="text-align: left;letter-spacing: 0.034em;"><strong><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">区位分析</span></strong></strong></span><br /></p><section style="text-align: left;margin-bottom: 0px;margin-left: 16px;margin-right: 16px;"><span style="font-size: 17px;"><strong><strong><span style="font-size: 17px;font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;"></span></strong></strong></span></section><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">1. 交通配套</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span></span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">轨道交通</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：临近规划中的地铁</span><span style="font-family:宋体;">21号线（规划中闻居路站，步行距离约1.5公里）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span></span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">高铁枢纽</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：距离上海东站（在建）约</span><span style="font-family:宋体;">8公里，未来将承接长三角商务客流；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span></span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">主干道</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：紧邻卫亭路、航亭环路、千汇路，连接</span><span style="font-family:宋体;">S32申嘉湖高速（车程10分钟）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">·</span></span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">航空资源</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：距浦东国际机场约</span><span style="font-family:宋体;">15公里，适合临空经济产业布局。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">2. 商业配套</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">现有商业</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：天和商业广场（</span><span style="font-family:宋体;">1.2公里）、盐仓社区商业（3公里）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">规划商业</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：祝桥核心区规划市级商业中心（</span><span style="font-family:宋体;">2026年启动）。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">3. 教育医疗</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">学校</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：上海实验学校附属光明学校（</span><span style="font-family:宋体;">2公里）、民办博爱小学（1.8公里）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">医院</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：上海九院祝桥院区（</span><span style="font-family:宋体;">2024年投入运营，车程8分钟）。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">4. 文旅资源</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">生态景观</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：海天湖公园（步行</span><span style="font-family:宋体;">10分钟）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">文化设施</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：规划中的祝桥市民中心（</span><span style="font-family:宋体;">2025年竣工）。</span></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.578px;text-align: left;color: rgb(0, 122, 170);"><strong><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">03</span></strong></strong></strong></span><strong style="font-size: var(--articleFontsize);letter-spacing: 0.578px;text-align: left;"><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">&nbsp;</span></strong></strong></strong><span style="font-size: var(--articleFontsize);letter-spacing: 0.578px;text-align: left;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">市场分析</span></strong></strong></span></p><section style="letter-spacing: 0.578px;text-align: left;margin-left: 16px;margin-right: 16px;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">1. 供需现状</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">需求端</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：上海东站枢纽建设带动商办需求，预计</span><span style="font-family:宋体;">2027年日均客流超10万人次；临空经济区吸引物流、科创企业入驻；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">供给端</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：祝桥现有商办项目稀缺，仅森兰海天名筑配套商业（去化率</span><span style="font-family:宋体;">20%），核心区D-5、H-9地块尚未开发。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">2. 竞争格局</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">直接竞品</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">森兰海天名筑商务区</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">（商办联动价</span><span style="font-family:宋体;">5.2万元/㎡，去化缓慢）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">张江科学城</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">（分流科创企业，但距离较远）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">差异化机会</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：依托上海东站流量，打造</span><span style="font-family:宋体;">“枢纽+产业”复合型商务地标。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">3. 政策利好</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">区域规划</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：浦东新区</span><span style="font-family:宋体;">“十四五”重点发展临空经济，商办用地可享税收减免；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;"><span style="font-family: Symbol;font-size: 13.3333px;letter-spacing: normal;background-color: rgb(255, 255, 255);">&nbsp; &nbsp; &nbsp; &nbsp;·</span>土地政策</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：容积率</span><span style="font-family:宋体;">1.5支持低密生态办公，允许配建15%商业提升活力。</span></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><strong style="font-size: var(--articleFontsize);letter-spacing: 0.578px;text-align: left;"><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">04&nbsp;</span></strong></strong></strong><span style="font-size: var(--articleFontsize);letter-spacing: 0.578px;text-align: left;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong style="letter-spacing: 0.578px;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">产品定位</span></strong></strong></strong></span></p><section style="margin-right: 16px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">1. 核心属性</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">主题定位</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：上海东站门户商务综合体；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">业态组合</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：甲级办公楼（</span><span style="font-family:宋体;">70%）、配套商业（15%）、共享办公/会议中心（15%）。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">2. 产品设计建议</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">建筑形态</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">双塔设计</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：主楼（</span><span style="font-family:宋体;">100米）为总部办公，副楼（60米）为灵活中小型办公；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">空中连廊</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：连接双塔，设置观景平台与休闲空间；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">绿色技术</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：光伏幕墙、雨水回收系统（对标</span><span style="font-family:宋体;">LEED金级认证）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">商业动线</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：地面层布局便利店、轻餐饮，顶层引入高端餐饮俯瞰海天湖。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">3. 装修标准</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">办公区</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">标准层：模块化吊顶</span><span style="font-family:宋体;">+智能照明系统（造价1800元/㎡）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: &quot;Courier New&quot;;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">大堂：石材墙面</span><span style="font-family:宋体;">+艺术装置（造价3500元/㎡）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">商业区</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：工业风设计</span><span style="font-family:宋体;">+可移动隔断（适应业态调整）。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">4. 差异化竞争力</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">交通赋能</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：提供东站接驳巴士、机场值机柜台等增值服务；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">产业协同</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：与</span><span style="font-family:宋体;">D-5地块（规划商务区）联动，形成产业集群效应。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><strong style="font-size: var(--articleFontsize);letter-spacing: 0.578px;text-align: left;"><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">05&nbsp;</span></strong></strong></strong><span style="font-size: var(--articleFontsize);letter-spacing: 0.578px;text-align: left;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong style="letter-spacing: 0.578px;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">客户定位</span></strong></strong></strong></span></p><section style="margin-right: 16px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><table cellspacing="0" data-sort="sortDisabled"><tbody><tr><td valign="center" style="padding: 0pt 5.4pt;border-width: 1pt;border-color: windowtext;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family: 宋体;font-size: 12pt;">客群类型</span></strong><strong><span style="font-family: 宋体;font-size: 12pt;"><o:p></o:p></span></strong></p></td><td valign="center" style="padding: 0pt 5.4pt;border-width: 1pt;border-color: windowtext;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family: 宋体;font-size: 12pt;">特征与需求</span></strong><strong><span style="font-family: 宋体;font-size: 12pt;"><o:p></o:p></span></strong></p></td><td valign="center" style="padding: 0pt 5.4pt;border-width: 1pt;border-color: windowtext;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family: 宋体;font-size: 12pt;">占比</span></strong><strong><span style="font-family: 宋体;font-size: 12pt;"><o:p></o:p></span></strong></p></td></tr><tr><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family:宋体;mso-ansi-font-weight:bold;font-size:12.0000pt;mso-font-kerning:0.0000pt;">核心客群</span></strong><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:justify;margin: 0pt;vertical-align: middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">临空经济企业（物流、跨境电商）、区域总部机构</span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">65%</span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr><td valign="center" rowspan="2" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family:宋体;mso-ansi-font-weight:bold;font-size:12.0000pt;mso-font-kerning:0.0000pt;">细分客群</span></strong><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:justify;margin: 0pt;vertical-align: middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">科创孵化团队（共享办公空间需求）</span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">20%</span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:justify;margin: 0pt;vertical-align: middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">商务差旅人群（依托机场、高铁中转流量）</span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">15%</span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr></tbody></table><p><br /></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><strong style="letter-spacing: 0.578px;font-size: var(--articleFontsize);text-align: left;"><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">06&nbsp;</span></strong></strong></strong><span style="letter-spacing: 0.578px;font-size: var(--articleFontsize);text-align: left;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong style="letter-spacing: 0.578px;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background: white;">开发建议</span></strong></strong></strong></span></p><section style="margin-right: 16px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">1. 产品设计优化</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">弹性空间</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：预留</span><span style="font-family:宋体;">5%可改造面积，适应未来“办公+直播基地”等新兴业态；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">垂直绿化</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：利用退台设计打造立体花园，提升生态溢价。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">2. 营销策略</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">预售阶段</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：针对总部企业推出</span><span style="font-family:宋体;">“定制楼层”优惠，锁定主力客户；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">运营阶段</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：与东站联合推出</span><span style="font-family:宋体;">“商务通勤套餐”（办公+高铁VIP厅权益）。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">3. 风险提示</span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">政策风险</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：上海东站建设进度延期可能影响招商；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">招商压力</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：需警惕张江、临港新片区对优质企业的虹吸效应。</span></span></p><p style="text-align: justify;margin-right: 0pt;margin-left: 0pt;padding: 0pt;vertical-align: baseline;background: rgb(255, 255, 255);"><span style="letter-spacing: 0.578px;text-align: left;"><span style="letter-spacing: 0.578px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;letter-spacing: 0.544px;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;letter-spacing: 0px;visibility: visible;font-size: 16px;"><span style="font-family:宋体;">&nbsp;</span></span><span style="color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 45px;font-weight: bold;-webkit-tap-highlight-color: transparent;outline: 0px;letter-spacing: 0px;visibility: visible;">07&nbsp;</span></span></span></span><span style="font-size: var(--articleFontsize);letter-spacing: 0.578px;text-align: left;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong style="letter-spacing: 0.578px;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">拍卖出价建议</span></strong></strong></strong></span><br /></p><section style="margin-right: 16px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">合理溢价区间</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：</span><span style="font-family:宋体;">12,659万（起始价）→&nbsp;</span></span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">15,190-16,657万元</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">（溢价</span><span style="font-family:宋体;">20%-32%）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: Symbol;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">·</span><strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">竞拍策略</span></span></strong><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">：</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">首轮报价</span><span style="font-family:宋体;">13,500万元（测试市场热度）；</span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-right: 0pt;margin-left: 42pt;padding: 0pt;vertical-align: baseline;"><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 10pt;background: rgb(255, 255, 255);">o</span><span style="font-family: 宋体;letter-spacing: 0pt;font-size: 12pt;background: rgb(255, 255, 255);"><span style="font-family:宋体;">若遇激烈竞争，可采取</span><span style="font-family:宋体;">“跳跃式加价”至15,800万元。</span></span></p><p style="margin-right: 0pt;margin-left: 21pt;padding: 0pt;vertical-align: baseline;"><strong style="letter-spacing: 0.578px;font-size: var(--articleFontsize);text-align: left;"><strong style="letter-spacing: 0.578px;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 45px;letter-spacing: 0px;visibility: visible;">08&nbsp;</span></strong></strong></strong><span style="letter-spacing: 0.578px;font-size: var(--articleFontsize);text-align: left;"><strong style="letter-spacing: 0.578px;text-align: center;"><strong style="letter-spacing: 0.578px;"><strong><span style="font-family: &quot;Segoe UI&quot;, sans-serif;color: black;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;">总结</span></strong></strong></strong></span><br /></p><section style="margin-right: 16px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><strong><strong style="letter-spacing: 0.034em;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.5px;font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;">—</span></strong></strong></strong></section><section style="margin-right: 16px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><span style="color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;text-align: center;background-color: rgb(255, 255, 255);"></span></section><table cellspacing="0" data-sort="sortDisabled"><tbody><tr><td valign="center" style="padding: 0pt 5.4pt;border-width: 1pt;border-color: windowtext;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family: 宋体;font-size: 12pt;">模块</span></strong><strong><span style="font-family: 宋体;font-size: 12pt;"><o:p></o:p></span></strong></p></td><td valign="center" style="padding: 0pt 5.4pt;border-width: 1pt;border-color: windowtext;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family: 宋体;font-size: 12pt;">核心结论</span></strong><strong><span style="font-family: 宋体;font-size: 12pt;"><o:p></o:p></span></strong></p></td></tr><tr><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family:宋体;mso-ansi-font-weight:bold;font-size:12.0000pt;mso-font-kerning:0.0000pt;">区位分析</span></strong><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">坐拥东站枢纽红利，但需加速补齐商业短板；</span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family:宋体;mso-ansi-font-weight:bold;font-size:12.0000pt;mso-font-kerning:0.0000pt;">市场定位</span></strong><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span style="font-family:宋体;">瞄准临空经济与总部经济，打造</span><span style="font-family:宋体;">“流量变现”型商务标杆；</span></span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family:宋体;mso-ansi-font-weight:bold;font-size:12.0000pt;mso-font-kerning:0.0000pt;">产品定位</span></strong><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span style="font-family:宋体;">双塔结构</span><span style="font-family:宋体;">+产业服务赋能，强化交通枢纽独特性；</span></span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family:宋体;mso-ansi-font-weight:bold;font-size:12.0000pt;mso-font-kerning:0.0000pt;">客户定位</span></strong><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">以物流、跨境电商为主导，延伸科创生态链；</span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family:宋体;mso-ansi-font-weight:bold;font-size:12.0000pt;mso-font-kerning:0.0000pt;">开发建议</span></strong><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;">需前置招商资源，规避张江竞争压力；</span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><strong><span style="font-family:宋体;mso-ansi-font-weight:bold;font-size:12.0000pt;mso-font-kerning:0.0000pt;">出价建议</span></strong><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td valign="center" style="padding: 0pt 5.4pt;border-left-width: 1pt;border-color: windowtext;border-right-width: 1pt;border-top-width: initial;border-top-style: none;border-bottom-width: 1pt;"><p style="text-align:center;margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;mso-pagination:widow-orphan;vertical-align:middle;"><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span style="font-family:宋体;">建议上限</span><span style="font-family:宋体;">16,657万元，溢价32%内可保障投资平衡。</span></span><span style="font-family:宋体;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr></tbody></table><section style="margin-right: 16px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><span style="color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;text-align: center;background-color: rgb(255, 255, 255);"></span></section><section style="margin-right: 16px;margin-left: 16px;letter-spacing: 0.578px;text-align: left;"><span style="color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;text-align: center;background-color: rgb(255, 255, 255);">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 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