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【土拍前瞻188】南昌-进贤县(DAL2025002)地块项目定位报告(4.11日开拍)

发布于 2025-04-07

<p data-pm-slice="0 0 []" style="margin-top: 16px;margin-bottom: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">一、项目概况</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">地块编号:</span></span></font><font face="Calibri"><span leaf="">DAL2025002</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">位置:</span>进贤县凤岭路以东、民和路以南(</span></font><font face="Calibri"><span leaf="">QG-1-2</span></font><font face="宋体"><span leaf="">地块)</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">出让面积:</span></span></font><font face="Calibri"><span leaf="">41,123</span></font><font face="宋体"><span leaf="">平方米(约</span></font><font face="Calibri"><span leaf="">61.68</span></font><font face="宋体"><span leaf="">亩)</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">容积率:</span></span></font><font face="Calibri"><span leaf="">1</span></font><font face="宋体"><span leaf=""><</span></font><font face="Calibri"><span leaf="">R</span></font><font face="宋体"><span leaf="">≤</span></font><font face="Calibri"><span leaf="">1.8</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">起始价:</span></span></font><font face="Calibri"><span leaf="">13,139</span></font><font face="宋体"><span leaf="">万元(单价约</span></font><font face="Calibri"><span leaf="">213</span></font><font face="宋体"><span leaf="">万元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">亩,楼面价约</span></font><font face="Calibri"><span leaf="">1,778</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡)</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">规划用途:</span>二类城镇住宅用地(兼容少量社区商业)</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">开发周期:</span>预计</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">年(</span></font><font face="Calibri"><span leaf="">2025</span></font><font face="宋体"><span leaf="">年拿地,</span></font><font face="Calibri"><span leaf="">2028</span></font><font face="宋体"><span leaf="">年交付)</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">二、区位分析</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">交通配套</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">主干路网:</span>紧邻凤岭路、民和路,</span></font><font face="Calibri"><span leaf="">10</span></font><font face="宋体"><span leaf="">分钟直达县行政中心;贤士三路、贤士四路等规划道路打通后,串联人民大道、青岚大道等城市动脉。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">轨道交通:</span>距南昌地铁规划延伸线(远期)约</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里,需关注区域交通升级动态。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">商业配套</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">综合商业:</span></span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">公里范围内有规划中的凤岭综合商业中心(含商业街、社区底商);</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里处为进贤吾悦广场(已建成)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">便民服务:</span></span></font><font face="Calibri"><span leaf="">1.5</span></font><font face="宋体"><span leaf="">公里内规划社区邻里中心,配置养老、医疗、教育等设施。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">教育资源</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">优质学校:</span></span></font><font face="Calibri"><span leaf="">1</span></font><font face="宋体"><span leaf="">公里内为民和一小青岚校区(</span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年</span></font><font face="Calibri"><span leaf="">6</span></font><font face="宋体"><span leaf="">月竣工,规划</span></font><font face="Calibri"><span leaf="">1,620</span></font><font face="宋体"><span leaf="">个学位);</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里覆盖规划中的“一高中三初中五小学”教育集群。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">4.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">医疗资源</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">三甲医院:</span>江西省人民医院进贤医院新院区(</span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年主体完工,规划</span></font><font face="Calibri"><span leaf="">1,500</span></font><font face="宋体"><span leaf="">床位)距离地块约</span></font><font face="Calibri"><span leaf="">2.5</span></font><font face="宋体"><span leaf="">公里。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">5.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">生态休闲</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">公园湿地:</span>塘湾湿地景区(</span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年</span></font><font face="Calibri"><span leaf="">6</span></font><font face="宋体"><span leaf="">月开放)距地块</span></font><font face="Calibri"><span leaf="">1.8</span></font><font face="宋体"><span leaf="">公里,规划景观绿道“一带一道五园”。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">三、市场分析</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">供需现状</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">土地市场:</span></span></font><font face="Calibri"><span leaf="">2023</span></font><font face="宋体"><span leaf="">年凤岭片区住宅用地成交以城投托底为主,溢价率</span></font><font face="Calibri"><span leaf="">0-5%</span></font><font face="宋体"><span leaf="">,但</span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年规划升级后房企关注度提升(如城投大厦配套商业地块溢价</span></font><font face="Calibri"><span leaf="">10%</span></font><font face="宋体"><span leaf="">)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">新房市场:</span>片区在售项目少,主力价格</span></font><font face="Calibri"><span leaf="">6,000-8,000</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡,去化周期约</span></font><font face="Calibri"><span leaf="">12</span></font><font face="宋体"><span leaf="">个月,改善型产品稀缺。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">竞争格局</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">直接竞品:</span>凤岭路周边无在售新盘,潜在竞品为城投大厦配套住宅(</span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年底入市)及存量安置房(均价</span></font><font face="Calibri"><span leaf="">4,500</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">差异化机会:</span>片区缺乏低密品质社区,容积率</span></font><font face="Calibri"><span leaf="">1.8</span></font><font face="宋体"><span leaf="">可打造小高层</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">洋房组合。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">政策利好</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">区域规划:</span>凤岭片区定位“产城融合新城”,</span></font><font face="Calibri"><span leaf="">2023</span></font><font face="宋体"><span leaf="">年政府专项调度土地开发及断头路打通,配套先行策略明确。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">土地出让金返还:</span>未来科学城政策或延伸至凤岭,土地收益返还支持区域建设。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">四、产品定位</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">核心属性</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">低密改善社区:</span>容积率</span></font><font face="Calibri"><span leaf="">1.8</span></font><font face="宋体"><span leaf="">,限高</span></font><font face="Calibri"><span leaf="">36</span></font><font face="宋体"><span leaf="">米,建议以</span></font><font face="Calibri"><span leaf="">11</span></font><font face="宋体"><span leaf="">层小高层</span></font><font face="Calibri"><span leaf="">+6</span></font><font face="宋体"><span leaf="">层洋房为主,户均面积</span></font><font face="Calibri"><span leaf="">110-140</span></font><font face="宋体"><span leaf="">㎡。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">绿色建筑:</span>采用海绵城市设计,配置太阳能光伏、雨水回收系统。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">业态组合</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">住宅占比</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">90%</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span>小高层(</span></font><font face="Calibri"><span leaf="">80%</span></font><font face="宋体"><span leaf="">)</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">洋房(</span></font><font face="Calibri"><span leaf="">20%</span></font><font face="宋体"><span leaf="">),全南北通透户型;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">社区商业</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">10%</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span>沿街布局便利店、生鲜超市、托育中心,满足“</span></font><font face="Calibri"><span leaf="">15</span></font><font face="宋体"><span leaf="">分钟生活圈”。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">设计建议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">立面风格:</span>新中式公建化立面,大面积玻璃幕墙</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">浅色石材,与城投大厦风格协调。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">景观规划:</span>中央景观轴</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">组团花园,植入儿童游乐、健身步道、社交会客空间。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">4.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">差异化竞争力</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">生态</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">+</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">教育双</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">IP</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span>毗邻湿地公园与名校,主打“公园里的学区房”;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">智能社区:</span>配置人脸识别门禁、智慧停车系统,对标南昌主城区高端项目。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">五、客户定位</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">核心客群</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">本地改善家庭:</span>进贤县机关单位职工、中小企业主,偏好</span></font><font face="Calibri"><span leaf="">120-140</span></font><font face="宋体"><span leaf="">㎡三至四房;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">周边县市投资客:</span>抚州、南昌县外溢客户,关注总价</span></font><font face="Calibri"><span leaf="">80-100</span></font><font face="宋体"><span leaf="">万元小户型。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">客群细分</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">首改群体(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">70%</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">):</span></span></font><font face="Calibri"><span leaf="">30-45</span></font><font face="宋体"><span leaf="">岁,子女教育需求强烈,注重社区品质与学区资源;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">养老群体(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">20%</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">):</span></span></font><font face="Calibri"><span leaf="">50</span></font><font face="宋体"><span leaf="">岁以上,偏好低楼层洋房与社区医疗配套;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">投资客(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">10%</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">):</span>关注凤岭片区升值潜力,倾向小面积</span></font><font face="Calibri"><span leaf="">loft</span></font><font face="宋体"><span leaf="">公寓(若政策允许)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">六、开发建议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产品设计</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">快周转策略:</span>首开小高层(</span></font><font face="Calibri"><span leaf="">6</span></font><font face="宋体"><span leaf="">个月达到预售条件),洋房分批加推;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">成本控制:</span>采用装配式建筑(政府补贴</span></font><font face="Calibri"><span leaf="">30</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡),减少土方开挖。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">营销策略</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">线上引爆:</span>抖音、小红书投放“湿地公园</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">名校”实景视频,吸引南昌周边客群;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">线下拓客:</span>联合教育局开展“学位预留”活动,锁定本地改善客户。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">风险提示</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">政策风险:</span>学区划片存在不确定性,需与政府签订教育配套协议;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">市场风险:</span>县域购买力有限,需控制首开价格涨幅(建议低于</span></font><font face="Calibri"><span leaf="">8,000</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">七、拍卖出价建</span></span><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">历史参考:</span></span></font><font face="Calibri"><span leaf="">2023</span></font><font face="宋体"><span leaf="">年凤岭片区商住地块溢价率</span></font><font face="Calibri"><span leaf="">0-5%</span></font><font face="宋体"><span leaf="">(城投托底),但</span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年配套升级后溢价空间提升;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">合理区间:</span>总价</span></font><font face="Calibri"><span leaf="">14,400-15,100</span></font><font face="宋体"><span leaf="">万元(溢价率</span></font><font face="Calibri"><span leaf="">10-15%</span></font><font face="宋体"><span leaf="">),楼面价</span></font><font face="Calibri"><span leaf="">1,950-2,050</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">竞拍策略:</span>若遇本土房企竞争,可加价至</span></font><font face="Calibri"><span leaf="">1.5</span></font><font face="宋体"><span leaf="">亿元(溢价率</span></font><font face="Calibri"><span leaf="">14%</span></font><font face="宋体"><span leaf="">)封顶。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">八、总结</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">区位价值:</span>凤岭片区核心位置,享受规划红利,但需加快配套落地进程;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">市场定位:</span>填补片区品质住宅空白,聚焦本地改善与教育客群;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产品设计:</span>低密社区</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">智能生态,差异化竞争存量市场;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">开发节奏:</span>快开快销,首期以性价比产品打开市场;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">拍卖策略:</span>溢价率控制在</span></font><font face="Calibri"><span leaf="">10-15%</span></font><font face="宋体"><span leaf="">,总价不超过</span></font><font face="Calibri"><span leaf="">1.51</span></font><font face="宋体"><span leaf="">亿元。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p data-pm-slice="0 0 []" style="margin-top: 16px;margin-bottom: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">(注:本报告数据均来自公开统计及行业调研,分析结论仅供参考)</span></font></span></p><section style="margin-top: 16px;"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;"></span></span></section><section style="margin-top: 16px;"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;"></span></span></section><section style="margin-bottom: 24px;margin-top: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: 宋体;font-size: 14px;letter-spacing: 0.476px;"></span></section><p style="text-align: center;margin-bottom: 0px;margin-top: 0px;"><span style="background-color: rgb(255, 255, 255);color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;text-align: center;caret-color: red;"><span leaf="">*</span></span><span style="background-color: rgb(255, 255, 255);font-family: 宋体;font-size: 14px;letter-spacing: 0.476px;"></span></p><section data-role="outer" label="Powered by 135editor.com" style="-webkit-tap-highlight-color: transparent;margin-bottom: 0px;outline: 0px;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);"><section data-role="outer" label="Powered by 135editor.com" style="-webkit-tap-highlight-color: transparent;outline: 0px;"><section data-role="paragraph" style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang 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