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【土拍前瞻189】广州-越秀区广州市客运站地块项目定位报告

发布于 2025-04-10

<p data-pm-slice="0 0 []" style="margin-top: 16px;margin-bottom: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">一、项目概况</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">地块名称:</span>广州市客运站地块</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">地理位置:</span>广州市越秀区站南路</span></font><font face="Calibri"><span leaf="">11</span></font><font face="宋体"><span leaf="">号,环市西路</span></font><font face="Calibri"><span leaf="">158</span></font><font face="宋体"><span leaf="">号,邻近广东省汽车客运站及广州白马服装市场。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">出让面积:</span></span></font><font face="Calibri"><span leaf="">10,623</span></font><font face="宋体"><span leaf="">平方米(净用地面积)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">建筑面积:</span></span></font><font face="Calibri"><span leaf="">79,670</span></font><font face="宋体"><span leaf="">平方米(计容面积),容积率</span></font><font face="Calibri"><span leaf="">7.5</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">规划用途:</span>商业用地兼容商务用地、二类居住用地,拟打造</span></font><font face="宋体"><span leaf="">“新商贸集聚区”,包含商业、办公、居住复合功能。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">开发周期:</span>预计采用</span></font><font face="宋体"><span leaf="">“滚动开发模式”,分三期推进,整体周期约</span></font><font face="Calibri"><span leaf="">3-5</span></font><font face="宋体"><span leaf="">年。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">二、区位分析</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">交通配套</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">轨道交通:</span>紧邻地铁</span></font><font face="Calibri"><span leaf="">5</span></font><font face="宋体"><span leaf="">号线(广州火车站站)、在建</span></font><font face="Calibri"><span leaf="">22</span></font><font face="宋体"><span leaf="">号线北延线(规划中),未来可实现与珠江新城、白云机场等核心区域快速连通;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">路网通达性:</span>内环路、环市西路等主干道环绕,</span></font><font face="Calibri"><span leaf="">30</span></font><font face="宋体"><span leaf="">分钟车程覆盖珠江新城、广州国际生物岛;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">枢纽优势:</span>距离广州火车站仅</span></font><font face="Calibri"><span leaf="">1</span></font><font face="宋体"><span leaf="">公里,与广佛肇城际铁路、长途客运站无缝衔接。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">商业配套</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">成熟商圈:</span>东侧紧邻广州白马服装市场(华南最大服装批发市场),周边分布流花服装商圈、站西钟表城等专业市场;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">新兴商业:</span>规划引入高端商贸、会展服务,打造</span></font><font face="宋体"><span leaf="">“站城产居一体化”示范区。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">教育医疗</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">教育资源:</span>东风西路小学(省一级)、广州军区总医院幼儿园等优质学校;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">医疗资源:</span>中国人民解放军南部战区总医院(三甲)位于</span></font><font face="Calibri"><span leaf="">1</span></font><font face="宋体"><span leaf="">公里范围内。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">4.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">生态休闲</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">公园绿地:</span>越秀公园、流花湖公园等大型城市公园均在</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里范围内;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">社区景观:</span>规划布局口袋公园及立体绿化,提升居住舒适度。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">三、市场分析</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">供需现状</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">需求端:</span>越秀区核心地段住宅稀缺,</span></font><font face="Calibri"><span leaf="">2025</span></font><font face="宋体"><span leaf="">年第一季度全区住宅成交均价超</span></font><font face="Calibri"><span leaf="">8</span></font><font face="宋体"><span leaf="">万元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡,商办租金稳居全市前三;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">供应端:</span>区域内新增土地供应极少,市客运站地块为近五年越秀区唯一大型综合开发项目。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">竞争格局</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">竞品项目:</span>海珠客运站地块(容积率</span></font><font face="Calibri"><span leaf="">5.0</span></font><font face="宋体"><span leaf="">,配建</span></font><font face="Calibri"><span leaf="">24</span></font><font face="宋体"><span leaf="">班小学)及琶洲商办项目形成外围竞争,但越秀核心区无同类型综合体;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">差异化机会:</span>依托火车站枢纽流量,聚焦</span></font><font face="宋体"><span leaf="">“商贸</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">居住”复合功能,填补区域高端商住空白。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">政策利好</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">城市更新政策:</span>纳入广州火车站片区</span></font><font face="宋体"><span leaf="">“站城产居一体化”首开区,享受做地模式(政府公益征收)及容积率奖励;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产业扶持:</span>商贸、会展企业入驻可获税收优惠及租金补贴。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">四、产品定位</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">核心属性</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">业态组合:</span>商业(</span></font><font face="Calibri"><span leaf="">40%</span></font><font face="宋体"><span leaf="">)、商务办公(</span></font><font face="Calibri"><span leaf="">30%</span></font><font face="宋体"><span leaf="">)、住宅(</span></font><font face="Calibri"><span leaf="">30%</span></font><font face="宋体"><span leaf="">),形成“垂直综合体”模式;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">功能分区:</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><ul style="list-style-type: circle;margin-left: 32px;margin-right: 32px;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">低区(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1-5</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">层):</span>商业</span></font><font face="Calibri"><span leaf="">mall+</span></font><font face="宋体"><span leaf="">会展服务中心;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">中区(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">6-20</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">层):</span>甲级写字楼及共享办公空间;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">高区(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">21</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">层以上):</span>精品住宅(</span></font><font face="Calibri"><span leaf="">70-120</span></font><font face="宋体"><span leaf="">㎡中小户型)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">设计建议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">交通核优化:</span>设置独立住宅与商业动线,减少人流交叉;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">绿色建筑:</span>采用光伏幕墙、空中花园等低碳技术,争取</span></font><font face="Calibri"><span leaf="">LEED</span></font><font face="宋体"><span leaf="">金级认证;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">TOD</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">衔接:</span>地下直接连通地铁站,预留</span></font><font face="Calibri"><span leaf="">22</span></font><font face="宋体"><span leaf="">号线接驳通道。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">差异化竞争力</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">流量变现:</span>依托火车站日均</span></font><font face="Calibri"><span leaf="">50</span></font><font face="宋体"><span leaf="">万客流,商业部分可布局快时尚、轻餐饮等高周转业态;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产居联动:</span>为商贸从业者提供</span></font><font face="宋体"><span leaf="">“职住一体”解决方案,住宅配套共享办公空间。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">五、客户定位</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">核心客群</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">投资客群:</span>看重越秀区资产保值属性的高净值人群;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">商务客群:</span>服装、钟表等批发市场企业主及白领;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">居住客群:</span>天河、越秀通勤的年轻家庭及单身精英。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">客群细分</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">商贸企业:</span>需小型展厅、仓储式办公空间;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">改善家庭:</span>偏好教育资源优质、交通便利的紧凑户型;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">长租客户:</span>商务人士短租需求(依托</span></font><font face="Calibri"><span leaf="">TOD</span></font><font face="宋体"><span leaf="">优势)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">六、价值分析</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">区位价值:</span>广州火车站现代商务会展区核心,未来规划为城市级商贸枢纽;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">交通价值:</span>双地铁</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">枢纽辐射,覆盖广佛肇都市圈;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">配套价值:</span>医疗、教育资源完备,商业能级持续提升;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">居住价值:</span>越秀区稀缺新房供应,承接天河外溢需求。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">七、开发建议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产品设计</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">商业部分:</span>引入主力店(如精品超市、影院),中庭设计为会展临时展区;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">住宅部分:</span>采用</span></font><font face="宋体"><span leaf="">“可变户型”设计,适配家庭生命周期变化。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">营销策略</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">预售阶段:</span>针对商贸企业推出</span></font><font face="宋体"><span leaf="">“以租代购”方案,锁定长期现金流;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">住宅销售:</span>捆绑学位资源(东风西路小学),突出教育优势。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;margin-bottom: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">八、总结</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;text-decoration: underline;">模块</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span style=""><span leaf=""><span textstyle="" style="font-weight: bold;text-decoration: underline;">&nbsp; &nbsp; &nbsp;</span></span></span></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;text-decoration: underline;">核心结论</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</span></span></span></span></p><p style="margin-top: 16px;"><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;text-decoration: underline;">区位分析</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span style=""><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp;</span></span></span></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="text-decoration: underline;">枢纽区位</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="text-decoration: underline;">+</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="text-decoration: underline;">成熟配套,具备打造城市级综合体的先天条件。 &nbsp; &nbsp;&nbsp;</span></span></font></span></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;text-decoration: underline;">市场定位</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span style=""><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp;</span></span></span></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="text-decoration: underline;">填补越秀区高端商住空白,依托政策红利抢占先机。</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</span></span></span></span></p><p style="margin-top: 16px;"><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;text-decoration: underline;">产品定位</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span style=""><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp;</span></span></span></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="text-decoration: underline;">“垂直综合体”模式实现流量变现,绿色设计提升溢价。 &nbsp; &nbsp; &nbsp;</span></span></font></span></span><u><span style="font-family: 宋体;text-decoration: underline;font-size: 10.5pt;"><o:p></o:p></span></u></p><p style="margin-top: 16px;"><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;text-decoration: underline;">客户定位</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span style=""><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp;</span></span></span></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="text-decoration: underline;">精准锁定商贸从业者及资产配置客群,形成产居闭环。</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp; &nbsp; &nbsp; &nbsp;</span></span></span></span></p><p style="margin-top: 16px;"><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;text-decoration: underline;">价值分析</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span style=""><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp;</span></span></span></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="text-decoration: underline;">稀缺性</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="text-decoration: underline;">+</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="text-decoration: underline;">枢纽价值</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="text-decoration: underline;">+</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="text-decoration: underline;">政策扶持,资产增值潜力显著。</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span></span></span></span><u><span style="font-family: Calibri;text-decoration: underline;font-size: 10.5pt;"><o:p></o:p></span></u></p><p style="margin-top: 16px;"><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;text-decoration: underline;">开发建议</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span style=""><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp;</span></span></span></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="text-decoration: underline;">分期开发降低风险,捆绑教育资源强化住宅去化。</span></span></font></span></span><span><span style="font-family: 宋体;font-size: 10.5pt;"><span leaf=""><span textstyle="" style="text-decoration: underline;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></span></span></p><p data-pm-slice="0 0 []" style="margin-top: 16px;margin-bottom: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">(注:本报告数据均来自公开统计及行业调研,分析结论仅供参考)</span></font></span></p><section style="margin-top: 16px;"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span 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