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【土拍前瞻211】南京-溧水2025G09地块项目定位报告(4.17日开拍)

发布于 2025-04-14

<p data-pm-slice="0 0 []"></p><section style="margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">一、项目概况</span></span></section><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span><p></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">地块编号:</span></span></font><font face="Calibri"><span leaf="">NO.</span></font><font face="宋体"><span leaf="">溧水</span></font><font face="Calibri"><span leaf="">2025G09</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">位置:</span>溧水区永阳街道城西干道以西、中山西路以北,四至范围为东至现状,南至空地,西至市场路,北至农副产品交易中心。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">出让面积:</span></span></font><font face="Calibri"><span leaf="">9,642.26</span></font><font face="宋体"><span leaf="">平方米(约</span></font><font face="Calibri"><span leaf="">14.46</span></font><font face="宋体"><span leaf="">亩)</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">容积率:</span>≤</span></font><font face="Calibri"><span leaf="">2.0</span></font><font face="宋体"><span leaf="">,建筑限高≤</span></font><font face="Calibri"><span leaf="">35</span></font><font face="宋体"><span leaf="">米。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">起始价:</span></span></font><font face="Calibri"><span leaf="">1,740</span></font><font face="宋体"><span leaf="">万元</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">规划用途:</span></span></font><font face="Calibri"><span leaf="">B12</span></font><font face="宋体"><span leaf="">批发市场用地(以大宗商品交易、仓储物流为核心功能)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">开发周期:</span>预计拿地后</span></font><font face="Calibri"><span leaf="">6-12</span></font><font face="宋体"><span leaf="">个月开工,工期约</span></font><font face="Calibri"><span leaf="">1.5-2</span></font><font face="宋体"><span leaf="">年。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">二、区位分析</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">交通配套</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">主干道:</span>紧邻城西干道(区域南北主干道)与中山西路(东西向次干道),连接溧水老城与新城核心区。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">物流通道:</span>北侧紧邻农副产品交易中心,可依托其物流网络辐射南京主城及周边城市。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">公交:</span>周边</span></font><font face="Calibri"><span leaf="">500</span></font><font face="宋体"><span leaf="">米内有“中山西路·城西干道”公交站,覆盖</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">条线路(溧水</span></font><font face="Calibri"><span leaf="">102</span></font><font face="宋体"><span leaf="">路、</span></font><font face="Calibri"><span leaf="">106</span></font><font face="宋体"><span leaf="">路、</span></font><font face="Calibri"><span leaf="">109</span></font><font face="宋体"><span leaf="">路)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">商业配套</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产业协同:</span>北侧为溧水农副产品交易中心,可形成批发市场集群效应。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">零售配套:</span></span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">公里范围内有顾家·欧亚达商业广场(社区商业)、苏果超市(中山西路店)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">教育资源</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">学校:</span>溧水实验小学(省重点,直线距离</span></font><font face="Calibri"><span leaf="">1.5</span></font><font face="宋体"><span leaf="">公里)、溧水高级中学(</span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">公里)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">幼儿园:</span>永阳中心幼儿园(</span></font><font face="Calibri"><span leaf="">1.2</span></font><font face="宋体"><span leaf="">公里)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">4.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">医疗资源</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">医院:</span>溧水中医院(三甲,</span></font><font face="Calibri"><span leaf="">1.5</span></font><font face="宋体"><span leaf="">公里)、江苏省人民医院溧水分院(规划中,</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">5.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">生态休闲</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">公园:</span>幸庄湿地公园(</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里)、无想山国家森林公园(</span></font><font face="Calibri"><span leaf="">10</span></font><font face="宋体"><span leaf="">公里)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">社区景观:</span>地块需预留≥</span></font><font face="Calibri"><span leaf="">30%</span></font><font face="宋体"><span leaf="">绿地率,可布局小型休闲广场。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">三、市场分析</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">供需现状</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">库存压力:</span>溧水商业用地去化周期约</span></font><font face="Calibri"><span leaf="">18</span></font><font face="宋体"><span leaf="">个月,但专业化批发市场稀缺(仅占存量</span></font><font face="Calibri"><span leaf="">5%</span></font><font face="宋体"><span leaf="">)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">需求趋势:</span>南京农副产品供应链升级需求旺盛,溧水承接主城产业外溢(</span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年外溢占比达</span></font><font face="Calibri"><span leaf="">25%</span></font><font face="宋体"><span leaf="">)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">竞争格局</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">竞品项目:</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><ul style="list-style-type: circle;margin-left: 32px;margin-right: 32px;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">溧水农副产品交易中心(北侧):成熟批发市场,但缺乏现代化仓储设施。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">顾家·欧亚达商业广场(</span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">公里):社区商业,业态以零售为主。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">差异化机会:</span>填补区域专业化批发市场空白,主打“智慧仓储</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">交易平台”模式。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">政策利好</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产业政策:</span>南京市“退二进三”政策推动工业用地转型,支持商贸物流用地开发。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">税收优惠:</span>溧水区对农副产品流通企业提供</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">年增值税减免。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">四、产品定位</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">核心属性</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">功能复合:</span>规划为“交易大厅(</span></font><font face="Calibri"><span leaf="">30%</span></font><font face="宋体"><span leaf="">)</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">仓储物流(</span></font><font face="Calibri"><span leaf="">50%</span></font><font face="宋体"><span leaf="">)</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">配套办公(</span></font><font face="Calibri"><span leaf="">20%</span></font><font face="宋体"><span leaf="">)”组合。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">智慧化设计:</span>引入智能安防系统、无人仓储管理平台,提升运营效率。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">业态组合建议</span>&nbsp;</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><span style=""><span leaf="">&nbsp;</span></span></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><table style="border-collapse:collapse;border:none;mso-border-left-alt:0.5000pt solid windowtext;mso-border-top-alt:0.5000pt solid windowtext;mso-border-right-alt:0.5000pt solid windowtext;mso-border-bottom-alt:0.5000pt solid windowtext;mso-border-insideh:0.5000pt solid windowtext;mso-border-insidev:0.5000pt solid windowtext;mso-padding-alt:0.0000pt 5.4000pt 0.0000pt 5.4000pt;"><tbody><tr style="height:28.3500pt;"><td data-colwidth="113" width="113" valign="center" style="padding: 0pt 5.4pt;border-width: 1pt;border-style: solid;border-color: rgb(72, 116, 203) rgb(181, 199, 234) rgb(72, 116, 203) rgb(72, 116, 203);background: rgb(72, 116, 203);"><p style="text-align:justify;text-justify:inter-ideograph;"><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">业态</span></font></span></b><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p></td><td data-colwidth="65" width="65" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(181, 199, 234);border-top: 1pt solid rgb(72, 116, 203);border-bottom: 1pt solid rgb(72, 116, 203);background: rgb(72, 116, 203);"><p style="text-align:justify;text-justify:inter-ideograph;"><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">比例</span></font></span></b><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p></td><td data-colwidth="230" width="230" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(72, 116, 203);border-top: 1pt solid rgb(72, 116, 203);border-bottom: 1pt solid rgb(72, 116, 203);background: rgb(72, 116, 203);"><p style="text-align:justify;text-justify:inter-ideograph;"><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">功能定位</span></font></span></b><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="113" width="113" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(72, 116, 203);border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">交易大厅</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="65" width="65" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="Calibri"><span leaf="">30%</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="230" width="230" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(72, 116, 203);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">大宗商品展示、电子竞价平台</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="113" width="113" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(72, 116, 203);border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">仓储物流</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="65" width="65" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="Calibri"><span leaf="">50%</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="230" width="230" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(72, 116, 203);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">恒温库、冷库(预留冷链接口)</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="113" width="113" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(72, 116, 203);border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(72, 116, 203);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">配套办公</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="65" width="65" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(72, 116, 203);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="Calibri"><span leaf="">20%</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="230" width="230" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(72, 116, 203);border-top: none;border-bottom: 1pt solid rgb(72, 116, 203);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">商户办公室、金融服务网点</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr></tbody></table><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">设计建议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">空间布局:</span>采用“一字型”动线,交易区临城西干道设置,仓储区靠北侧与农副产品交易中心联动。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">建筑形态:</span>坡屋顶</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">钢结构立面,呼应农贸产业特色;层高首层</span></font><font face="Calibri"><span leaf="">6</span></font><font face="宋体"><span leaf="">米(满足货车装卸),标准层</span></font><font face="Calibri"><span leaf="">4.5</span></font><font face="宋体"><span leaf="">米。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">绿色技术:</span>屋顶光伏发电、雨水回收系统,申请绿建一星认证。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">4.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">差异化竞争力</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">区位协同:</span>与农副产品交易中心形成“前店后仓”产业链闭环。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">政策壁垒:</span>溧水唯一规划中的现代化批发市场用地,享受税收红利。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">五、客户定位</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">核心客群</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">一级批发商:</span>本地农副产品经销商(占比</span></font><font face="Calibri"><span leaf="">60%</span></font><font face="宋体"><span leaf="">),需求为大宗仓储及交易场地。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">供应链企业:</span>冷链物流、电商平台区域分拨中心(占比</span></font><font face="Calibri"><span leaf="">30%</span></font><font face="宋体"><span leaf="">)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">配套服务商:</span>金融服务、检测认证机构(占比</span></font><font face="Calibri"><span leaf="">10%</span></font><font face="宋体"><span leaf="">)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">客群细分</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><span style=""><span leaf="">&nbsp;</span></span></span><span style="font-family: 宋体;font-size: 10.5pt;"><span style=""><span leaf="">&nbsp;&nbsp;</span></span></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><table style="border-collapse:collapse;border:none;mso-border-left-alt:0.5000pt solid windowtext;mso-border-top-alt:0.5000pt solid windowtext;mso-border-right-alt:0.5000pt solid windowtext;mso-border-bottom-alt:0.5000pt solid windowtext;mso-border-insideh:0.5000pt solid windowtext;mso-border-insidev:0.5000pt solid windowtext;mso-padding-alt:0.0000pt 5.4000pt 0.0000pt 5.4000pt;"><tbody><tr style="height:28.3500pt;"><td data-colwidth="106" width="106" valign="center" style="padding: 0pt 5.4pt;border-width: 1pt;border-style: solid;border-color: rgb(72, 116, 203) rgb(181, 199, 234) rgb(72, 116, 203) rgb(72, 116, 203);background: rgb(72, 116, 203);"><p style="text-align:justify;text-justify:inter-ideograph;"><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">类型</span></font></span></b><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p></td><td data-colwidth="166" width="166" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(181, 199, 234);border-top: 1pt solid rgb(72, 116, 203);border-bottom: 1pt solid rgb(72, 116, 203);background: rgb(72, 116, 203);"><p style="text-align:justify;text-justify:inter-ideograph;"><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">需求痛点</span></font></span></b><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p></td><td data-colwidth="195" width="195" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(72, 116, 203);border-top: 1pt solid rgb(72, 116, 203);border-bottom: 1pt solid rgb(72, 116, 203);background: rgb(72, 116, 203);"><p style="text-align:justify;text-justify:inter-ideograph;"><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">产品匹配方案</span></font></span></b><b><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(255,255,255);font-weight:bold;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="106" width="106" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(72, 116, 203);border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">本地经销商</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="166" width="166" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">传统市场设施老旧</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="195" width="195" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(72, 116, 203);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">智能仓储</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">电子交易系统</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="106" width="106" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(72, 116, 203);border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">冷链企业</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="166" width="166" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">冷库资源不足</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="195" width="195" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(72, 116, 203);border-top: none;border-bottom: 1pt solid rgb(181, 199, 234);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">预留</span></font><font face="Calibri"><span leaf="">-25</span></font><font face="宋体"><span leaf="">℃冷库模块化接口</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="106" width="106" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(72, 116, 203);border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(72, 116, 203);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">电商平台</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="166" width="166" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(181, 199, 234);border-top: none;border-bottom: 1pt solid rgb(72, 116, 203);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">物流效率低</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="195" width="195" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(72, 116, 203);border-top: none;border-bottom: 1pt solid rgb(72, 116, 203);background: rgb(255, 255, 255);"><p style="text-align:justify;text-justify:inter-ideograph;"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">集中分拣区</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">直达高速路网</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;color:rgb(0,0,0);mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr></tbody></table><p style="margin-top: 16px;"><span><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">六、开发建议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产品设计</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">成本优化:</span>采用预制钢结构、标准化仓库模块。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">分期开发:</span>首期建设交易大厅与基础仓储,二期扩展冷链及办公配套。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.营销策略</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">定向招商:</span>联合农副产品交易中心举办商户推介会,提供“</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">年租金抵购地款”政策。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">线上传播:</span>抖音打造“溧水智慧批发市场”</span></font><font face="Calibri"><span leaf="">IP</span></font><font face="宋体"><span leaf="">,直播仓储智能化操作流程。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">风险提示</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">招商风险:</span>若首期商户入驻率低于</span></font><font face="Calibri"><span leaf="">50%</span></font><font face="宋体"><span leaf="">,需启动免租期延长策略。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">政策风险:</span>南京主城批发市场外迁进度可能影响需求释放节奏。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">七、拍卖出价建议</span></span></font><font face="宋体"></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">合理区间:</span>总价</span></font><font face="Calibri"><span leaf="">2,100-2,300</span></font><font face="宋体"><span leaf="">万元(溢价率</span></font><font face="Calibri"><span leaf="">20.7%-32.2%</span></font><font face="宋体"><span leaf="">),对应楼面价</span></font><font face="Calibri"><span leaf="">1,089-1,192</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">上限警戒:</span>若竞拍激烈,建议不超过</span></font><font face="Calibri"><span leaf="">2,500</span></font><font face="宋体"><span leaf="">万元(溢价率</span></font><font face="Calibri"><span leaf="">43.7%</span></font><font face="宋体"><span leaf="">)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">八、总结</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">区位分析:</span>老城核心区</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">农副产品产业链协同,但需强化物流设计。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">市场定位:</span>填补专业化批发市场空白,承接主城外溢与本地升级需求。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产品定位:</span>智慧化仓储交易综合体,差异化在于政策红利与产业协同。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">客户定位:</span>以本地经销商为核心,拓展供应链企业形成生态闭环。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">开发建议:</span>降低风险,营销端需强化商户粘性。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">出价建议:</span>溢价</span></font><font face="Calibri"><span leaf="">20%-30%</span></font><font face="宋体"><span leaf="">为安全区间,需警惕库存压力下的现金流风险。</span></font></span><span style="font-family: Calibri;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p data-pm-slice="0 0 []"><span leaf=""><br /></span></p><p data-pm-slice="0 0 []" style="margin-top: 16px;"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;">(注:本报告数据均来自公开统计及行业调研,分析结论仅供参考)</span></p><section style="margin-top: 16px;"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;"></span></span></section><section style="margin-top: 16px;"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;"></span></span></section><section style="margin-bottom: 24px;margin-top: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: 宋体;font-size: 14px;letter-spacing: 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