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【土拍前瞻265】镇江-扬中市宜禾路南侧、新民路东侧地块项目定位公告(4.24日开拍)

发布于 2025-04-22

<ul style="list-style-type: disc;" class="list-paddingleft-1"></ul><p data-pm-slice="0 0 []" style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;color: #7c8b09;font-weight: bold;text-decoration: underline;">一、项目概况</span></span></font><font face="宋体"></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">地块编号:</span></span></font><font face="Calibri"><span leaf="">2025</span></font><font face="宋体"><span leaf="">经</span></font><font face="Calibri"><span leaf="">-02</span></font><font face="宋体"><span leaf="">号</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">位置:</span>扬中市宜禾路南侧、新民路东侧,地处扬中主城与滨江新城交汇带,毗邻滨江生态走廊。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">出让面积:</span></span></font><font face="Calibri"><span leaf="">49,894.49</span></font><font face="宋体"><span leaf="">平方米(约</span></font><font face="Calibri"><span leaf="">74.84</span></font><font face="宋体"><span leaf="">亩)</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">规划用途:</span>商住混合用地(商业占比≤</span></font><font face="Calibri"><span leaf="">20%</span></font><font face="宋体"><span leaf="">,住宅占比≥</span></font><font face="Calibri"><span leaf="">80%</span></font><font face="宋体"><span leaf="">)</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">容积率</span></span></font></span><span leaf=""><span textstyle="" style="font-weight: bold;">:</span></span></font><font face="Calibri"><span leaf="">1.1&lt;R</span></font><font face="宋体"><span leaf="">≤</span></font><font face="Calibri"><span leaf="">1.5</span></font><font face="宋体"><span leaf="">,限高</span></font><font face="Calibri"><span leaf="">45</span></font><font face="宋体"><span leaf="">米,适宜低密改善型产品开发。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">起始价:</span></span></font><font face="Calibri"><span leaf="">27,093</span></font><font face="宋体"><span leaf="">万元(楼面价约</span></font><font face="Calibri"><span leaf="">3,600</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">平方米)</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">开发周期:</span>预计</span></font><font face="Calibri"><span leaf="">2025</span></font><font face="宋体"><span leaf="">年三季度开工,</span></font><font face="Calibri"><span leaf="">2027</span></font><font face="宋体"><span leaf="">年二季度交付,开发周期约</span></font><font face="Calibri"><span leaf="">24</span></font><font face="宋体"><span leaf="">个月。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;color: #7c8b09;font-weight: bold;text-decoration: underline;">二、区位分析</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">交通配套</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">主干路网:</span>宜禾路为城市南北主干道,连接滨江新城与主城区;新民路东接扬中大道,西联三茅大桥,</span></font><font face="Calibri"><span leaf="">10</span></font><font face="宋体"><span leaf="">分钟直达扬中市中心。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">公共交通:</span>地块周边</span></font><font face="Calibri"><span leaf="">1</span></font><font face="宋体"><span leaf="">公里内有</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">条公交线路(</span></font><font face="Calibri"><span leaf="">101</span></font><font face="宋体"><span leaf="">路、</span></font><font face="Calibri"><span leaf="">105</span></font><font face="宋体"><span leaf="">路、</span></font><font face="Calibri"><span leaf="">112</span></font><font face="宋体"><span leaf="">路),覆盖扬中汽车站(距离</span></font><font face="Calibri"><span leaf="">2.5</span></font><font face="宋体"><span leaf="">公里)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">跨江交通:</span>距泰州大桥入口约</span></font><font face="Calibri"><span leaf="">15</span></font><font face="宋体"><span leaf="">公里,</span></font><font face="Calibri"><span leaf="">1</span></font><font face="宋体"><span leaf="">小时通达镇江、泰州、常州等长三角核心城市。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">商业配套</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">成熟商圈:</span></span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">公里内覆盖通达商厦、扬中中央商场,</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里内可达新城吾悦广场(</span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年开业)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">社区商业:</span>地块西侧规划配建</span></font><font face="Calibri"><span leaf="">3,000</span></font><font face="宋体"><span leaf="">平方米社区商业街,满足日常消费需求。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">教育资源</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">优质学校:</span></span></font><font face="Calibri"><span leaf="">1.5</span></font><font face="宋体"><span leaf="">公里内有扬中市实验小学(省重点)、扬中外国语学校(九年一贯制);</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里内覆盖扬中高级中学。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">4.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">医疗资源</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">三甲医院:</span>扬中市人民医院(三甲,距离</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里);地块东侧规划社区卫生服务中心(</span></font><font face="Calibri"><span leaf="">2026</span></font><font face="宋体"><span leaf="">年建成)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">5.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">生态休闲</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">滨江公园:</span>地块南侧紧邻滨江生态走廊,步行</span></font><font face="Calibri"><span leaf="">10</span></font><font face="宋体"><span leaf="">分钟可达;扬中园博园(</span></font><font face="Calibri"><span leaf="">4A</span></font><font face="宋体"><span leaf="">级景区)距离</span></font><font face="Calibri"><span leaf="">4</span></font><font face="宋体"><span leaf="">公里。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;color: #7c8b09;font-weight: bold;text-decoration: underline;">三、市场分析</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">供需现状</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">库存去化:</span></span></font><font face="Calibri"><span leaf="">2025</span></font><font face="宋体"><span leaf="">年扬中住宅库存约</span></font><font face="Calibri"><span leaf="">45</span></font><font face="宋体"><span leaf="">万方,去化周期</span></font><font face="Calibri"><span leaf="">12</span></font><font face="宋体"><span leaf="">个月,改善型产品占比不足</span></font><font face="Calibri"><span leaf="">20%</span></font><font face="宋体"><span leaf="">,存在结构性缺口。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">价格趋势:</span></span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年扬中新房均价</span></font><font face="Calibri"><span leaf="">12,800</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡,滨江新城板块洋房均价</span></font><font face="Calibri"><span leaf="">15,000-18,000</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡,溢价显著。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">竞争格局</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">竞品对标:</span>周边在售项目以高层为主(如金科·集美江山、碧桂园·滨江壹号),仅</span></font><font face="Calibri"><span leaf="">1</span></font><font face="宋体"><span leaf="">个项目(绿城·凤起扬中)主打低密洋房,去化率超</span></font><font face="Calibri"><span leaf="">90%</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">差异化机会:</span>板块内缺乏“商住一体</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">生态</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">科技”复合型社区。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">政策利好</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">城市战略:</span>扬中“滨江新城南拓”规划明确,</span></font><font face="Calibri"><span leaf="">2025</span></font><font face="宋体"><span leaf="">年启动宜禾路南侧城市更新,配套升级在即。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">购房政策:</span>镇江市人才购房补贴延续至</span></font><font face="Calibri"><span leaf="">2025</span></font><font face="宋体"><span leaf="">年底,本科以上学历最高补贴</span></font><font face="Calibri"><span leaf="">8</span></font><font face="宋体"><span leaf="">万元。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;color: #7c8b09;font-weight: bold;text-decoration: underline;">四、产品定位</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">核心属性</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">生态宜居:</span>借势滨江景观,打造“公园里的家”,预留</span></font><font face="Calibri"><span leaf="">20%</span></font><font face="宋体"><span leaf="">绿地率。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">科技赋能:</span>全屋智能家居(如鸿蒙系统)、社区光伏储能、新能源汽车充电桩全覆盖。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">业态组合</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">住宅部分(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">80%</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">):</span></span></font><font face="Calibri"><span leaf="">6-9</span></font><font face="宋体"><span leaf="">层电梯洋房</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">叠墅,主力户型</span></font><font face="Calibri"><span leaf="">110-160</span></font><font face="宋体"><span leaf="">㎡(三房至四房),占比</span></font><font face="Calibri"><span leaf="">70%</span></font><font face="宋体"><span leaf="">;</span></font><font face="Calibri"><span leaf="">140-180</span></font><font face="宋体"><span leaf="">㎡叠墅,占比</span></font><font face="Calibri"><span leaf="">30%</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">商业部分(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">20%</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">):</span>沿街布局社区商业(餐饮、便利店)、共享办公空间(服务滨江新城产业人群)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产品设计建议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">户型优化:</span>洋房采用横厅设计(面宽</span></font><font face="Calibri"><span leaf="">7.2</span></font><font face="宋体"><span leaf="">米),叠墅增设顶层露台和地下室可变空间。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">公区亮点:</span>社区会客厅、夜光跑道、宠物友好乐园。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">4.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">差异化竞争力</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">扬中首个“低碳社区”:</span>获</span></font><font face="Calibri"><span leaf="">LEED</span></font><font face="宋体"><span leaf="">银级认证,光伏</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">地源热泵技术降低能耗。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">滨江</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">IP</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">赋能:</span>与滨江公园合作打造业主专属水上运动权益(皮划艇、帆船体验)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;color: #7c8b09;font-weight: bold;text-decoration: underline;">五、客户定位</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">核心客群</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">本地改善家庭(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">60%</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">):</span></span></font><font face="Calibri"><span leaf="">35-50</span></font><font face="宋体"><span leaf="">岁,公务员、企业主,追求品质与学区资源。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">周边外溢客群(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">30%</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">):</span>镇江、常州高新产业人才,通勤时间可接受</span></font><font face="Calibri"><span leaf="">1</span></font><font face="宋体"><span leaf="">小时。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">投资客户(</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">10%</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">):</span>看好滨江新城长期价值,偏好小面积低总价洋房。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">细分需求</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">二胎家庭:</span>偏好四房双卫</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">儿童活动空间。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">银发群体:</span>关注社区医疗、无障碍设计。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;color: #7c8b09;font-weight: bold;text-decoration: underline;">六、开发建议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">1.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产品设计</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">分期开发:</span>首期推出洋房快速回款,二期叠墅拉升利润。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">成本控制:</span>采用装配式建筑(政策奖励容积率</span></font><font face="Calibri"><span leaf="">1%</span></font><font face="宋体"><span leaf="">),减少土建浪费。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">营销策略</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">线上引爆:</span>抖音</span></font><font face="Calibri"><span leaf="">/KOL</span></font><font face="宋体"><span leaf="">直播“滨江生活体验”,小红书种草“低碳科技宅”。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">线下体验:</span>开放滨江示范区,联动园博园举办业主露营节。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">3.&nbsp;</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">风险提示</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">政策风险:</span>关注房地产税试点扩围可能对高端产品的影响。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">市场风险:</span>竞品集中入市导致价格战,需预留</span></font><font face="Calibri"><span leaf="">5%</span></font><font face="宋体"><span leaf="">促销弹性空间。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;color: #7c8b09;font-weight: bold;text-decoration: underline;">七、出价建议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">历史参照:</span></span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年绿城地块(容积率</span></font><font face="Calibri"><span leaf="">1.2</span></font><font face="宋体"><span leaf="">)成交价</span></font><font face="Calibri"><span leaf="">32,100</span></font><font face="宋体"><span leaf="">万元,溢价率</span></font><font face="Calibri"><span leaf="">18.5%</span></font><font face="宋体"><span leaf="">;金科地块溢价率</span></font><font face="Calibri"><span leaf="">22%</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">建议总价:</span></span></font><font face="Calibri"><span leaf="">31,500-33,000</span></font><font face="宋体"><span leaf="">万元(溢价率</span></font><font face="Calibri"><span leaf="">16%-22%</span></font><font face="宋体"><span leaf="">),对应楼面价</span></font><font face="Calibri"><span leaf="">4,200-4,400</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡,预留安全边际。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;color: #7c8b09;font-weight: bold;text-decoration: underline;">八、核心结论</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">区位:</span>滨江新城稀缺地块,交通</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">生态</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">教育三重红利,但商业能级待提升。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">市场:</span>改善需求旺盛,需规避同质化竞争,强化科技与生态标签。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产品:</span>低密洋房</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">叠墅组合,锚定本地改善及外溢客群,商业配套服务社区与产业。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">开发:</span>以快打慢,首期高周转</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">二期高溢价,营销紧扣“低碳滨江生活”。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">出价:</span>溢价率控制在</span></font><font face="Calibri"><span leaf="">20%</span></font><font face="宋体"><span leaf="">以内,总价上限</span></font><font face="Calibri"><span leaf="">33,000</span></font><font face="宋体"><span leaf="">万元。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;letter-spacing: 0.034em;background-color: transparent;"><span leaf=""><br /></span></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;letter-spacing: 0.034em;background-color: transparent;"><span leaf="">(注:本报告数据均来自公开统计及行业调研,分析结论仅供参考)</span></span></p></li></ul><p style="margin-top: 16px;"><span leaf=""><br /></span></p><section style="margin-top: 16px;"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;"></span></span></section><section style="margin-top: 16px;"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋体;"></span></span></section><section 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