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【土拍前瞻337】镇江-句容茅山管委会望山路南侧、紫气路西侧局部地块项目定位报告(5.23日开拍)

发布于 2025-05-19

<p data-pm-slice="0 0 []" style="margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">一、项目概况</span></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">地块编号</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf="">2024-J5-3-01</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">,</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">位于句容茅山管委会望山路南侧、紫气路西侧</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">局部地块</span></font></span><span style="font-family: Calibri;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">出让面积</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf="">47,817</span></font><font face="宋体"><span leaf="">㎡</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">规划用途</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">住宅</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">普通商服混合用地</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">容积率</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf="">1.01-1.5</span></font><font face="宋体"></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">起拍总价</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="Calibri"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;">15771万元,楼面地价约</span></font><font face="Calibri"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;">3,000</span></font><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;">元</span></font><font face="Calibri"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;">/</span></font><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;">㎡</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">开发周期</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">建议分三期建设,预计拿地后</span></font><font face="Calibri"><span leaf="">6</span></font><font face="宋体"><span leaf="">个月内开工,</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">年完成全周期开发。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">二、区位分析</span></span></font><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.交通配套</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">航空:</span></span></font><font face="Calibri"><span leaf="">30</span></font><font face="宋体"><span leaf="">分钟直达南京禄口国际机场,</span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">小时覆盖上海虹桥</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">浦东机场。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">高速路网:</span>紧邻宁太高速(在建)、沪宁高速,句茅旅游专线贯穿片区。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">景区交通:</span>地块东侧为茅山大道,距茅山风景区核心景点仅</span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">公里,景区内设游览车接驳。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.商业配套</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">基础商业:</span>福地商业广场(</span></font><font face="Calibri"><span leaf="">1.5</span></font><font face="宋体"><span leaf="">公里)、茅山湾</span></font><font face="Calibri"><span leaf="">1</span></font><font face="宋体"><span leaf="">号社区底商(</span></font><font face="Calibri"><span leaf="">800</span></font><font face="宋体"><span leaf="">米)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">高端配套:</span>鸿德紫谷(高端别墅区)、茅山温泉假日酒店(</span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">公里)提供餐饮、会务服务。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">3.教育医疗</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">教育:</span>茅山中心小学(</span></font><font face="Calibri"><span leaf="">1.2</span></font><font face="宋体"><span leaf="">公里)、茅山风景区中心幼儿园(</span></font><font face="Calibri"><span leaf="">900</span></font><font face="宋体"><span leaf="">米)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">医疗:</span>茅山卫生监督所分所(</span></font><font face="Calibri"><span leaf="">1.8</span></font><font face="宋体"><span leaf="">公里)、康缘颐养中心(含护理设施,</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">4.生态休闲</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">核心资源:</span>白鹭湿地公园(地块南侧)、茅山风景区(</span></font><font face="Calibri"><span leaf="">5A</span></font><font face="宋体"><span leaf="">级景区,道教文化胜地)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">文旅配套:</span>茅山绿野仙踪露营地、梵净花开民宿集群(</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">公里范围内)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">三、市场分析</span></span></font><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.供需现状</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">土地供应:</span></span></font><font face="Calibri"><span leaf="">2024-2025</span></font><font face="宋体"><span leaf="">年茅山管委会累计挂牌</span></font><font face="Calibri"><span leaf="">6</span></font><font face="宋体"><span leaf="">宗低密宅地,容积率均≤</span></font><font face="Calibri"><span leaf="">1.5</span></font><font face="宋体"><span leaf="">,反映政府推动生态文旅地产导向。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">存量竞争:</span>周边在售项目包括茅山半岛(均价</span></font><font face="Calibri"><span leaf="">2.2</span></font><font face="宋体"><span leaf="">万</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡)、茅山湾一号(</span></font><font face="Calibri"><span leaf="">1.8</span></font><font face="宋体"><span leaf="">万</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡),去化周期约</span></font><font face="Calibri"><span leaf="">18</span></font><font face="宋体"><span leaf="">个月,别墅产品占比超</span></font><font face="Calibri"><span leaf="">60%</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.政策利好</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产业融合:</span>句容市推动“茶旅</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">康养”战略,</span></font><font face="Calibri"><span leaf="">2023</span></font><font face="宋体"><span leaf="">年出台《茶产业资源整合方案》,配套资金倾斜。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">土地政策:</span>茅山地块限制低层独立别墅建设,鼓励开发叠拼、合院等集约型产品。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">四、产品定位</span></span></font><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.核心属性</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">低密生态社区:</span>容积率</span></font><font face="Calibri"><span leaf="">1.5</span></font><font face="宋体"><span leaf="">上限,建筑限高</span></font><font face="Calibri"><span leaf="">24</span></font><font face="宋体"><span leaf="">米,建议打造新中式合院</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">叠拼组合,户均面积</span></font><font face="Calibri"><span leaf="">200-260</span></font><font face="宋体"><span leaf="">㎡。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">文化赋能:</span>融入道教“天人合一”理念,设计禅意庭院、草药园林等主题景观。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.设计建议</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">户型优化:</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">合院产品采用</span></font><font face="Calibri"><span leaf="">L</span></font><font face="宋体"><span leaf="">型布局,预留内庭院空间,主卧配</span></font><font face="Calibri"><span leaf="">270</span></font><font face="宋体"><span leaf="">°观景窗(参考茅山半岛设计)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">叠拼产品首层设老人套房</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">独立花园,顶层设计星空露台。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">材质选择:</span>外立面采用干挂石材</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">木纹铝板,提升质感。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">3.差异化竞争力</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">康养</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">IP</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span>与茅山中药材基地合作,引入“太保黄精”药膳套餐、道医理疗等增值服务。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">智能配套:</span>配置全屋空气净化系统、社区健康监测站,对标康缘养生谷标准。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">五、客户定位</span></span></font><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.核心客群</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">南京</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">/</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">上海投资客:</span>占比约</span></font><font face="Calibri"><span leaf="">45%</span></font><font face="宋体"><span leaf="">,看重茅山与南京的</span></font><font face="Calibri"><span leaf="">1</span></font><font face="宋体"><span leaf="">小时交通圈及文旅升值潜力。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">长三角度假家庭:</span>占比</span></font><font face="Calibri"><span leaf="">30%</span></font><font face="宋体"><span leaf="">,需求</span></font><font face="Calibri"><span leaf="">200-300</span></font><font face="宋体"><span leaf="">㎡第二居所,偏好自然教育配套(如采茶研学)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.细分需求</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">银发康养群体:</span>关注社区医疗配套,倾向首层带花园户型。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">文化旅居客:</span>偏好道文化主题公共空间(如太极广场、抄经室)。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">六、开发建议</span></span></font><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.产品设计</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">分期开发:</span>首期推出临湿地公园合院产品(溢价能力高),后期补充叠拼平衡现金流。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.营销策略</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">线上引爆:</span>联合抖音文旅</span></font><font face="Calibri"><span leaf="">KOL</span></font><font face="宋体"><span leaf="">打造“茅山隐居日记”话题,突出“仙侠小镇”</span></font><font face="Calibri"><span leaf="">IP</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">线下体验:</span>在南京德基广场设</span></font><font face="Calibri"><span leaf="">VR</span></font><font face="宋体"><span leaf="">沉浸展厅,同步开放样板区预约制参观。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">3.风险提示</span></span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">旅游地产波动:</span>需关注宏观经济对第二居所需求的影响,预留</span></font><font face="Calibri"><span leaf="">10%-15%</span></font><font face="宋体"><span leaf="">价格弹性空间。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">政策风险:</span>句容商品住宅去化周期超</span></font><font face="Calibri"><span leaf="">36</span></font><font face="宋体"><span leaf="">个月时可能暂停供地,需加快首开去化。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">七、拍卖出价建议</span></span></font><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">历史参考:</span></span></font><font face="Calibri"><span leaf="">2025</span></font><font face="宋体"><span leaf="">年</span></font><font face="Calibri"><span leaf="">4</span></font><font face="宋体"><span leaf="">月茅山同类地块(</span></font><font face="Calibri"><span leaf="">2024-J5-1-04</span></font><font face="宋体"><span leaf="">)成交楼面价</span></font><font face="Calibri"><span leaf="">3,000</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡,溢价率</span></font><font face="Calibri"><span leaf="">8%</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">竞价策略</span>:建议总价上限</span></font><font face="Calibri"><span leaf="">2.4</span></font><font face="宋体"><span leaf="">亿元(溢价率</span></font><font face="Calibri"><span leaf="">11.5%</span></font><font face="宋体"><span leaf="">),对应楼面价</span></font><font face="Calibri"><span leaf="">3,355</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡,低于茅山半岛当前售价的</span></font><font face="Calibri"><span leaf="">15%</span></font><font face="宋体"><span leaf="">安全边际。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li></ul><p style="margin-top: 16px;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;text-decoration: underline;">八、模块化总结</span></span></font><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p><ul style="list-style-type: disc;" class="list-paddingleft-1"><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">区位:</span>强文旅属性</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">南京都市圈辐射,但基础医疗配套待提升。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">市场:</span>低密产品供需两旺,需规避同质化竞争。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">产品:</span>文化赋能</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">康养</span></font><font face="Calibri"><span leaf="">IP</span></font><font face="宋体"><span leaf="">是破局关键,材质升级提升溢价。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">客户:</span>精准锁定长三角高净值客群,需强化体验式营销。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">开发:</span>首期高举高打树立标杆,后期稳健出货。</span></font></span><span style="font-family: 宋体;font-size: 10.5pt;"><o:p></o:p></span></p></li><li><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">出价:</span></span></font><font face="Calibri"><span leaf="">2.4</span></font><font face="宋体"><span leaf="">亿元为合理上限,匹配茅山中长期价值增长。</span></font></span></p></li></ul><p style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><font face="宋体"><span leaf="">(注:本报告数据均来自公开统计及行业调研,分析结论仅供参考,</span></font><span leaf="">各项指标以最终规划审批为准。)</span></span></p><section style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><span style="font-family: 宋体;"></span></span></section><section style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><span style="font-family: 宋体;"></span></span></section><section style="margin-bottom: 24px;margin-top: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: 宋体;font-size: 14px;letter-spacing: 0.476px;"></span></section><section style="text-align: center;margin-top: 16px;margin-bottom: 0px;"><span style="background-color: rgb(255, 255, 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