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【土拍前瞻347】上海-金山区JSC1-0403单元3-10-12地块项目定位报告(6.19日开拍)

发布于 2025-06-17

<h3 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);" data-pm-slice="0 0 []"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:13.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf=""><span textstyle="" style="font-size: 24px;color: rgb(214, 168, 65);text-decoration: underline;">一、项目概况</span></span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:13.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h3><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;mso-ascii-font-family:Symbol;mso-hansi-font-family:Symbol;mso-bidi-font-family:Symbol;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">地块编号</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font><font face="Noto Sans SC"><span leaf="">202504304</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;mso-ascii-font-family:Symbol;mso-hansi-font-family:Symbol;mso-bidi-font-family:Symbol;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">位置</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:金山区</span></font><font face="Noto Sans SC"><span leaf="">JSC1-0403单元3-10-12地块</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;mso-ascii-font-family:Symbol;mso-hansi-font-family:Symbol;mso-bidi-font-family:Symbol;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">出让面积</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font><font face="Noto Sans SC"><span leaf="">68,470.88平方米</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;mso-ascii-font-family:Symbol;mso-hansi-font-family:Symbol;mso-bidi-font-family:Symbol;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">容积率</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font><font face="Noto Sans SC"><span leaf="">1.25(限高36米,中小套型占比≥40%)</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;mso-ascii-font-family:Symbol;mso-hansi-font-family:Symbol;mso-bidi-font-family:Symbol;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">起始价</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font><font face="Noto Sans SC"><span leaf="">115,545万元(楼面价13,500元/㎡)</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;mso-ascii-font-family:Symbol;mso-hansi-font-family:Symbol;mso-bidi-font-family:Symbol;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">规划用途</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:纯住宅用地(居住用地)</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;mso-ascii-font-family:Symbol;mso-hansi-font-family:Symbol;mso-bidi-font-family:Symbol;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">开发周期</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:预计</span></font><font face="Noto Sans SC"><span leaf="">2025年Q4获取土地,2026年Q1开工,2027年Q4首批预售</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h3 style="margin-top: 18pt;margin-bottom: 12pt;margin-left: 0pt;text-indent: 0pt;background: rgb(255, 255, 255);"><b><font face="Noto Sans SC"><span leaf="" style="font-weight: bold;font-family: &quot;Noto Sans SC&quot;;color: rgb(36, 41, 47);letter-spacing: 0pt;text-transform: none;font-style: normal;font-size: 13pt;background: rgb(255, 255, 255);"><span textstyle="" style="font-size: 24px;color: rgb(214, 168, 65);text-decoration: underline;">二、区位分析</span></span></font></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:13.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h3><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">交通配套</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">主干路网</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:距沈海高速金山新城出口</span></font><font face="Noto Sans SC"><span leaf="">2.5公里,连接上海市区及浙江方向;龙航路、龙皓路构成区域主干道。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">公共交通</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:金山铁路金山卫站(距地块</span></font><font face="Noto Sans SC"><span leaf="">4公里),接驳上海南站;规划中的市域铁路南枫线(规划中)将提升远郊通达性。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">商业配套</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">社区商业</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font><font face="Noto Sans SC"><span leaf="">3公里内百联金山购物中心、万达广场(日均客流超3万人次)满足日常需求。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">新兴商圈</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:汇龙湖规划配套商业(在建),定位社区型精品商业。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">教育医疗</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">教育</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:金山世界外国语学校(</span></font><font face="Noto Sans SC"><span leaf="">1.8公里)、金卫中学(2公里)、金悦幼儿园(1.5公里)覆盖全龄教育。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">医疗</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:复旦大学附属金山医院(三甲,</span></font><font face="Noto Sans SC"><span leaf="">3公里)、金山卫镇社区卫生服务中心。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">生态休闲</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">公园</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:汇龙湖公园(地块南侧,规划面积</span></font><font face="Noto Sans SC"><span leaf="">12公顷)、金山城市沙滩(6公里)。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">文体设施</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:金山体育中心(</span></font><font face="Noto Sans SC"><span leaf="">3公里)、金山图书馆。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h3 style="margin-top: 18pt;margin-bottom: 12pt;margin-left: 0pt;text-indent: 0pt;background: rgb(255, 255, 255);"><b><font face="Noto Sans SC"><span leaf="" style="font-weight: bold;font-family: &quot;Noto Sans SC&quot;;color: rgb(36, 41, 47);letter-spacing: 0pt;text-transform: none;font-style: normal;font-size: 13pt;background: rgb(255, 255, 255);"><span textstyle="" style="font-size: 24px;color: rgb(214, 168, 65);text-decoration: underline;">三、市场分析</span></span></font></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:13.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h3><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">供需现状</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">供应端</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font><font face="Noto Sans SC"><span leaf="">2025年金山新城新房存量约25万㎡,去化周期14个月(高于全市均值),竞争激烈。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">需求端</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:本地改善需求为主(占比</span></font><font face="Noto Sans SC"><span leaf="">60%),市区外溢客群受轨交规划带动逐步增加。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">竞争格局</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">主力竞品</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">华发金山府(均价</span></font><font face="Noto Sans SC"><span leaf="">3.2万/㎡,2025年去化率70%);</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">建发观湖金悦(均价</span></font><font face="Noto Sans SC"><span leaf="">3.5万/㎡,主打洋房产品)。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">差异化机会</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:板块内缺乏低密品质项目,本地改善客群对产品力敏感度高。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">政策利好</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">金山区</span></font><font face="Noto Sans SC"><span leaf="">"人才安居计划":对本科以上人才提供最高60万元购房补贴;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">"汇龙湖国际社区"规划:政府重点打造的高端居住区,配套优先落地。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h3 style="margin-top: 18pt;margin-bottom: 12pt;margin-left: 0pt;text-indent: 0pt;background: rgb(255, 255, 255);"><b><font face="Noto Sans SC"><span leaf="" style="font-weight: bold;font-family: &quot;Noto Sans SC&quot;;color: rgb(36, 41, 47);letter-spacing: 0pt;text-transform: none;font-style: normal;font-size: 13pt;background: rgb(255, 255, 255);"><span textstyle="" style="font-size: 24px;color: rgb(214, 168, 65);text-decoration: underline;">四、产品定位</span></span></font></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:13.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h3><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">核心属性</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">低密生态社区</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:容积率</span></font><font face="Noto Sans SC"><span leaf="">1.25条件下,采用"9-12层小高层+4-6层洋房"组合,最大化景观视野。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">绿色建筑标准</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:强制二星级绿色建筑,集采成本</span></font><font face="Noto Sans SC"><span leaf="">2000元/㎡(政策要求)。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">业态组合建议</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><table style="border-collapse:collapse;width:426.1000pt;border:none;mso-border-left-alt:0.5000pt solid windowtext;mso-border-top-alt:0.5000pt solid windowtext;mso-border-right-alt:0.5000pt solid windowtext;mso-border-bottom-alt:0.5000pt solid windowtext;mso-border-insideh:0.5000pt solid windowtext;mso-border-insidev:0.5000pt solid windowtext;mso-padding-alt:0.0000pt 5.4000pt 0.0000pt 5.4000pt;"><tbody><tr style="height:28.3500pt;"><td data-colwidth="142" width="142" valign="center" style="padding: 0pt 5.4pt;border-width: 1pt;border-style: solid;border-color: rgb(48, 192, 180) rgb(168, 233, 227) rgb(48, 192, 180) rgb(48, 192, 180);background: rgb(48, 192, 180);"><p style="mso-pagination:widow-orphan;text-align:left;"><b><span style="font-family:宋体;font-weight:bold;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="宋体"><span leaf="">产品类型</span></font></span></b><b><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></b></p></td><td data-colwidth="142" width="142" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(168, 233, 227);border-top: 1pt solid rgb(48, 192, 180);border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(48, 192, 180);"><p style="mso-pagination:widow-orphan;text-align:left;"><b><span style="font-family:宋体;font-weight:bold;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="宋体"><span leaf="">占比</span></font></span></b><b><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></b></p></td><td data-colwidth="121" width="121" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(168, 233, 227);border-top: 1pt solid rgb(48, 192, 180);border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(48, 192, 180);"><p style="mso-pagination:widow-orphan;text-align:left;"><b><span style="font-family:宋体;font-weight:bold;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="宋体"><span leaf="">面积段(㎡)</span></font></span></b><b><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></b></p></td><td data-colwidth="162" width="162" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(48, 192, 180);border-top: 1pt solid rgb(48, 192, 180);border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(48, 192, 180);"><p style="mso-pagination:widow-orphan;text-align:left;"><b><span style="font-family:宋体;font-weight:bold;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="宋体"><span leaf="">客群定位</span></font></span></b><b><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></b></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="142" width="142" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(48, 192, 180);border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(168, 233, 227);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:宋体;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="宋体"><span leaf="">洋房</span></font></span><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></p></td><td data-colwidth="142" width="142" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(168, 233, 227);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:宋体;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span leaf="">40%</span></span><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></p></td><td data-colwidth="121" width="121" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(168, 233, 227);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:宋体;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span leaf="">110-140</span></span><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></p></td><td data-colwidth="162" width="162" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(48, 192, 180);border-top: none;border-bottom: 1pt solid rgb(168, 233, 227);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:宋体;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="宋体"><span leaf="">本地改善家庭</span></font></span><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="142" width="142" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(48, 192, 180);border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:宋体;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="宋体"><span leaf="">小高层</span></font></span><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></p></td><td data-colwidth="142" width="142" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:宋体;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span leaf="">60%</span></span><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></p></td><td data-colwidth="121" width="121" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:宋体;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><span leaf="">80-110</span></span><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></p></td><td data-colwidth="162" width="162" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(48, 192, 180);border-top: none;border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:宋体;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="宋体"><span leaf="">刚改</span></font><span leaf="">/人才安居客群</span></span><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><o:p></o:p></span></p></td></tr></tbody></table><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">产品设计细化</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">户型创新</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">洋房:</span></font><font face="Noto Sans SC"><span leaf="">140㎡四室(南北双阳台+270°转角窗,利用湖景);</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">小高层:</span></font><font face="Noto Sans SC"><span leaf="">90㎡三室(可变空间+3.1米层高)。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">公区设计</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">架空层设置共享书吧、健身空间;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">人车分流</span></font><font face="Noto Sans SC"><span leaf="">+夜光跑道。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">差异化竞争力</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">唯一性</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:汇龙湖核心区首宗出让住宅用地,稀缺湖景资源;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">成本控制</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:低容积率降低地库开挖成本,溢价空间提升。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h3 style="margin-top: 18pt;margin-bottom: 12pt;margin-left: 0pt;text-indent: 0pt;background: rgb(255, 255, 255);"><b><font face="Noto Sans SC"><span leaf="" style="font-weight: bold;font-family: &quot;Noto Sans SC&quot;;color: rgb(36, 41, 47);letter-spacing: 0pt;text-transform: none;font-style: normal;font-size: 13pt;background: rgb(255, 255, 255);"><span textstyle="" style="font-size: 24px;color: rgb(214, 168, 65);text-decoration: underline;">五、客户定位</span></span></font></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:13.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h3><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">核心客群</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">本地改善家庭</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">(</span></font><font face="Noto Sans SC"><span leaf="">60%):金山新城企事业单位中层,注重学区与社区品质;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">人才引进群体</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">(</span></font><font face="Noto Sans SC"><span leaf="">25%):享受区级补贴的高新技术产业员工;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">市区外溢客群</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">(</span></font><font face="Noto Sans SC"><span leaf="">15%):轨交通勤族,预算受限但追求环境升级。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">客群细分需求</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><table style="border-collapse:collapse;border:none;mso-border-left-alt:0.5000pt solid windowtext;mso-border-top-alt:0.5000pt solid windowtext;mso-border-right-alt:0.5000pt solid windowtext;mso-border-bottom-alt:0.5000pt solid windowtext;mso-border-insideh:0.5000pt solid windowtext;mso-border-insidev:0.5000pt solid windowtext;mso-padding-alt:0.0000pt 5.4000pt 0.0000pt 5.4000pt;"><tbody><tr style="height:28.3500pt;"><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-width: 1pt;border-style: solid;border-color: rgb(48, 192, 180) rgb(168, 233, 227) rgb(48, 192, 180) rgb(48, 192, 180);background: rgb(48, 192, 180);"><p style="mso-pagination:widow-orphan;text-align:left;"><b><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(255,255,255);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">客群</span></font></span></b><b><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(255,255,255);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></p></td><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(168, 233, 227);border-top: 1pt solid rgb(48, 192, 180);border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(48, 192, 180);"><p style="mso-pagination:widow-orphan;text-align:left;"><b><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(255,255,255);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">核心需求</span></font></span></b><b><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(255,255,255);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></p></td><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(48, 192, 180);border-top: 1pt solid rgb(48, 192, 180);border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(48, 192, 180);"><p style="mso-pagination:widow-orphan;text-align:left;"><b><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(255,255,255);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">产品敏感点</span></font></span></b><b><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(255,255,255);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(48, 192, 180);border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(168, 233, 227);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">本地改善</span></font></span><span style="font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(168, 233, 227);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">学区、大户型、社交空间</span></font></span><span style="font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(48, 192, 180);border-top: none;border-bottom: 1pt solid rgb(168, 233, 227);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">主卧套房、儿童活动区</span></font></span><span style="font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(48, 192, 180);border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(168, 233, 227);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">人才安居</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(168, 233, 227);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">总价控制、精装标准</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(48, 192, 180);border-top: none;border-bottom: 1pt solid rgb(168, 233, 227);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">智能家居、收纳系统</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr><tr style="height:28.3500pt;"><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: 1pt solid rgb(48, 192, 180);border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">市区外溢</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(168, 233, 227);border-top: none;border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">自然景观、低密度</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td><td data-colwidth="189" width="189" valign="center" style="padding: 0pt 5.4pt;border-left: none;border-right: 1pt solid rgb(48, 192, 180);border-top: none;border-bottom: 1pt solid rgb(48, 192, 180);background: rgb(255, 255, 255);"><p style="mso-pagination:widow-orphan;text-align:left;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><font face="Noto Sans SC"><span leaf="">阳台视野、社区园林</span></font></span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;mso-ansi-font-weight:normal;mso-ansi-font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p></td></tr></tbody></table><h3 style="margin-top: 18pt;margin-bottom: 12pt;margin-left: 0pt;text-indent: 0pt;background: rgb(255, 255, 255);"><b><font face="Noto Sans SC"><span leaf="" style="font-weight: bold;font-family: &quot;Noto Sans SC&quot;;color: rgb(36, 41, 47);letter-spacing: 0pt;text-transform: none;font-style: normal;font-size: 13pt;background: rgb(255, 255, 255);"><span textstyle="" style="font-size: 24px;color: rgb(214, 168, 65);text-decoration: underline;">六、开发建议</span></span></font></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:13.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h3><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">产品设计</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">分期开发</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:首期推出湖景洋房(高溢价),二期小高层(快周转);</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">成本优化</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:采用装配式建筑(政策奖励</span></font><font face="Noto Sans SC"><span leaf="">3%容积率)。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">营销策略</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">定价策略</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:洋房</span></font><font face="Noto Sans SC"><span leaf="">3.8-4.2万/㎡(对标建发),小高层3.3-3.5万/㎡;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">渠道重点</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">本地企事业单位团购(人才购房补贴联动);</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">市区轨交站点拓客(南枫线规划概念预热)。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h4 style="margin-top:18.0000pt;margin-bottom:12.0000pt;margin-left:0.0000pt;text-indent:0.0000pt;mso-pagination:widow-orphan;mso-line-height-alt:12pt;background:rgb(255,255,255);"><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">风险提示</span></font></span></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h4><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">1.</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">市场风险</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:远郊板块去化速度慢于预期,需控制首开去化率</span></font><font face="Noto Sans SC"><span leaf="">≥60%;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">2.</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">政策风险</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:中小套型占比要求可能限制产品灵活性;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">3.</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">配套风险</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:汇龙湖商业配套建设进度滞后影响客户信心。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h3 style="margin-top: 18pt;margin-bottom: 12pt;margin-left: 0pt;text-indent: 0pt;background: rgb(255, 255, 255);"><b><font face="Noto Sans SC"><span leaf="" style="font-weight: bold;font-family: &quot;Noto Sans SC&quot;;color: rgb(36, 41, 47);letter-spacing: 0pt;text-transform: none;font-style: normal;font-size: 13pt;background: rgb(255, 255, 255);"><span textstyle="" style="font-size: 24px;color: rgb(214, 168, 65);text-decoration: underline;">七、拍卖出价建议</span></span></font></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:13.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h3><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">可比地块参考</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">2025年青浦徐泾地块:溢价率35%(楼面价2.1万/㎡);</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">金山新城华发地块:溢价率</span></font><font face="Noto Sans SC"><span leaf="">22%(楼面价1.1万/㎡)。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:Symbol;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">·</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">出价策略</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">保守价</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font><font face="Noto Sans SC"><span leaf="">130,000万元(溢价率12.5%,楼面价15,200元/㎡);</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">竞争价</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font><font face="Noto Sans SC"><span leaf="">142,000万元(溢价率22.9%,楼面价16,600元/㎡);</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 72pt;"><span style="font-family:&#39;Courier New&#39;;mso-fareast-font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:10.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">o</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">上限价</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span></font><font face="Noto Sans SC"><span leaf="">150,200万元(溢价率30%,达中止价)。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><h3 style="margin-top: 18pt;margin-bottom: 12pt;margin-left: 0pt;text-indent: 0pt;background: rgb(255, 255, 255);"><b><font face="Noto Sans SC"><span leaf="" style="font-weight: bold;font-family: &quot;Noto Sans SC&quot;;color: rgb(36, 41, 47);letter-spacing: 0pt;text-transform: none;font-style: normal;font-size: 13pt;background: rgb(255, 255, 255);"><span textstyle="" style="font-size: 24px;color: rgb(214, 168, 65);text-decoration: underline;">八、总结</span></span></font></b><b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;font-weight:bold;text-transform:none;font-style:normal;font-size:13.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></b></h3><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">1.</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">区位分析</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:汇龙湖核心区稀缺性显著,但当前配套成熟度不足,需借力规划落地预期;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">2.</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">市场定位</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:瞄准本地改善与人才客群,避开同质化刚需竞争;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">3.</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">产品定位</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:低密洋房</span></font><font face="Noto Sans SC"><span leaf="">+功能性小高层组合,利用湖景资源打造差异化;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">4.</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">客户定位</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:三类客群需求明确,产品设计需精准匹配敏感点;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">5.</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">开发建议</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:分期开发平衡现金流与溢价,营销捆绑人才政策;</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="margin-left: 36pt;"><span style="font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><span style="mso-list:Ignore;"><span leaf="">6.</span></span></span><b style="mso-bidi-font-weight:normal;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;mso-ansi-font-weight:bold;text-transform:none;font-style:normal;font-size:12.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">出价建议</span></font></span></b><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">:</span><span leaf="" style="font-family: &quot;Noto Sans SC&quot;;color: rgb(36, 41, 47);letter-spacing: 0pt;text-transform: none;font-style: normal;font-size: 12pt;background: rgb(255, 255, 255);">溢价率</span></font><font face="Noto Sans SC"><span leaf="">20%-25%为安全区间,超25%需评估去化承压能力。</span></font></span></p><p style="margin-left: 36pt;"><span style="mso-spacerun:&#39;yes&#39;;font-family:&#39;Noto Sans SC&#39;;color:rgb(36,41,47);letter-spacing:0.0000pt;text-transform:none;font-style:normal;font-size:12.0000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);"><font face="Noto Sans SC"><span leaf="">(注:本报告数据均来自公开统计及行业调研,分析结论仅供参考,</span></font><span leaf="" style="font-family: &quot;Noto Sans SC&quot;;color: rgb(36, 41, 47);letter-spacing: 0pt;text-transform: none;font-style: normal;font-size: 12pt;background: rgb(255, 255, 255);">各项指标以最终规划审批为准。)</span></span></p><section style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><span style="font-family: 宋体;"></span></span></section><section style="margin-top: 16px;"><span style="font-family: 宋体;font-size: 10.5pt;"><span style="font-family: 宋体;"></span></span></section><section style="margin-bottom: 24px;margin-top: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: 宋体;font-size: 14px;letter-spacing: 0.476px;"></span></section><section style="text-align: center;margin-top: 16px;margin-bottom: 0px;"><span style="background-color: rgb(255, 255, 255);color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;caret-color: red;"><span leaf="">*</span></span><span style="background-color: rgb(255, 255, 255);font-family: 宋体;font-size: 14px;letter-spacing: 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