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【客研月报043】2025年1-3月：佛山房地产市场和客户研究月报

发布于 2025-04-08

<section style="margin-top: 16px;"><span style=""><span style="font-family:宋体;"></span></span></section><section style="margin-top: 16px;"><span style=""><span style="font-family:宋体;"></span></span></section><section style="margin-bottom: 24px;margin-top: 16px;"><span style="background-color: rgb(255, 255, 255);font-family: 宋体;font-size: 14px;letter-spacing: 0.476px;"></span></section><p data-pm-slice="0 0 []"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="Calibri"><span leaf=""><span textstyle="" style="font-size: 50px;color: rgb(124, 139, 9);font-weight: bold;text-decoration: underline;">01</span><span textstyle="" style="font-size: 24px;font-weight: bold;">市场概况</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p data-pm-slice="0 0 []"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.整体市场表现</span></span></font><font face="宋体"></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">成交规模】一季度佛山新房成交</span></font></span></font><font face="Calibri"><span leaf="">7337</span></font><font face="宋体"><span leaf="">套，成交面积</span></font><font face="Calibri"><span leaf="">95.57</span></font><font face="宋体"><span leaf="">万㎡（克而瑞数据），同比微增</span></font><font face="Calibri"><span leaf="">5%</span></font><font face="宋体"><span leaf="">，揽金约</span></font><font face="Calibri"><span leaf="">139</span></font><font face="宋体"><span leaf="">亿元。</span></font><font face="Calibri"><span leaf="">3</span></font><font face="宋体"><span leaf="">月单月成交</span></font><font face="Calibri"><span leaf="">3250</span></font><font face="宋体"><span leaf="">套，恢复至</span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年“金九”水平，但网签数据部分延后至</span></font><font face="Calibri"><span leaf="">4</span></font><font face="宋体"><span leaf="">月体现。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">价格走势】全市新房均价约</span></font></span></font><font face="Calibri"><span leaf="">15528</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡，南海区以</span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">万</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡领跑，禅城、顺德均价</span></font><font face="Calibri"><span leaf="">1.6</span></font><font face="宋体"><span leaf="">万</span></font><font face="Calibri"><span leaf="">-1.8</span></font><font face="宋体"><span leaf="">万</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡，高明、三水均价不足</span></font><font face="Calibri"><span leaf="">9000</span></font><font face="宋体"><span leaf="">元</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">供需特征】改善型需求主导，</span></font></span></font><font face="Calibri"><span leaf="">90-120</span></font><font face="宋体"><span leaf="">㎡户型占比</span></font><font face="Calibri"><span leaf="">43%</span></font><font face="宋体"><span leaf="">，</span></font><font face="Calibri"><span leaf="">140</span></font><font face="宋体"><span leaf="">㎡以上高端产品占比升至</span></font><font face="Calibri"><span leaf="">22%</span></font><font face="宋体"><span leaf="">；总价</span></font><font face="Calibri"><span leaf="">200</span></font><font face="宋体"><span leaf="">万以内房源占比超</span></font><font face="Calibri"><span leaf="">70%</span></font><font face="宋体"><span leaf="">，</span></font><font face="Calibri"><span leaf="">120</span></font><font face="宋体"><span leaf="">万以下占比</span></font><font face="Calibri"><span leaf="">40%</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.政策与热点事件</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">政策支持】首套房贷利率维持</span></font></span></font><font face="Calibri"><span leaf="">3.0%</span></font><font face="宋体"><span leaf="">历史低位，</span></font><font face="Calibri"><span leaf="">4</span></font><font face="宋体"><span leaf="">月起“商转公”政策降低购房成本；非核心区试点“第四代住宅”，三水、南海地块推进垂直绿化及空中庭院设计。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">热点事件：、】大沥建发灯湖缦云单盘吸金</span></font></span></font><font face="Calibri"><span leaf="">5.1</span></font><font face="宋体"><span leaf="">亿；顺德华侨城天鹅堡二期以</span></font><font face="Calibri"><span leaf="">1.9</span></font><font face="宋体"><span leaf="">万㎡成交面积夺销冠。</span></font></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 50px;color: rgb(124, 139, 9);font-weight: bold;text-decoration: underline;">02</span><span textstyle="" style="font-size: 24px;color: rgb(0, 0, 0);font-weight: bold;">客户画像分析</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p data-pm-slice="0 0 []"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.基础特征</span></span></font><font face="宋体"></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">年龄与家庭结构】主力购房群体为</span></font></span></font><font face="Calibri"><span leaf="">30-45</span></font><font face="宋体"><span leaf="">岁，多孩家庭占比提升，二胎及以上家庭公积金贷款额度上浮</span></font><font face="Calibri"><span leaf="">20%</span></font><font face="宋体"><span leaf="">政策刺激明显。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">职业分布】私营业主、企业高管占比高（南海狮山、顺德北滘产业集聚区），公务员及国企职员偏好禅城、桂城核心地段。</span></font></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.行为偏好</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">产品选择】改善型客户偏好</span></font></span></font><font face="Calibri"><span leaf="">120-140</span></font><font face="宋体"><span leaf="">㎡四房，关注社区绿化（</span></font><font face="Calibri"><span leaf="">50%</span></font><font face="宋体"><span leaf="">以上绿化率）、智能家居系统（如三水保利湖映琅悦）；刚需客户聚焦总价</span></font><font face="Calibri"><span leaf="">80-150</span></font><font face="宋体"><span leaf="">万小三房，倾向地铁沿线（如禅城地铁</span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">号线项目）。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">决策周期】平均看房周期</span></font></span></font><font face="Calibri"><span leaf="">3-6</span></font><font face="宋体"><span leaf="">个月，线上直播看房渗透率达</span></font><font face="Calibri"><span leaf="">70%</span></font><font face="宋体"><span leaf="">，碧桂园、保利等房企通过直播引流转化率超</span></font><font face="Calibri"><span leaf="">15%</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 50px;color: rgb(124, 139, 9);font-weight: bold;text-decoration: underline;">03</span><span textstyle="" style="font-size: 24px;font-weight: bold;">区域市场对比</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p data-pm-slice="0 0 []"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.分区域表现</span></span></font><font face="宋体"></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">顺德区】成交</span></font></span></font><font face="Calibri"><span leaf="">2682</span></font><font face="宋体"><span leaf="">套（占比</span></font><font face="Calibri"><span leaf="">36.6%</span></font><font face="宋体"><span leaf="">）、金额</span></font><font face="Calibri"><span leaf="">46.09</span></font><font face="宋体"><span leaf="">亿元，大良板块以</span></font><font face="Calibri"><span leaf="">7.8</span></font><font face="宋体"><span leaf="">万㎡成交面积领跑；产业支撑（家电制造、机器人）吸引企业主购房。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">南海区】成交</span></font></span></font><font face="Calibri"><span leaf="">49.19</span></font><font face="宋体"><span leaf="">亿元（全市最高），大沥板块以</span></font><font face="Calibri"><span leaf="">17.8</span></font><font face="宋体"><span leaf="">亿元成“吸金王”，桂城、里水依托广佛同城外溢需求。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">禅城区】祖庙板块东建明德城以</span></font></span></font><font face="Calibri"><span leaf="">160</span></font><font face="宋体"><span leaf="">套成交居首，张槎、南庄主打低密改善产品。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;" data-pm-slice="3 3 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]"><font face="宋体"><span leaf="">三水</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">高明】去化压力大，三水新城成交</span></font></span></font><font face="Calibri"><span leaf="">324</span></font><font face="宋体"><span leaf="">套，高明杨美的鹭湖森林度假区以</span></font><font face="Calibri"><span leaf="">139</span></font><font face="宋体"><span leaf="">套突围。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.板块价值分析</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">核心板块】大沥（产业</span></font></span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">临广）、大良（行政</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">教育）、祖庙（商业</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">文化）均价</span></font><font face="Calibri"><span leaf="">2</span></font><font face="宋体"><span leaf="">万</span></font><font face="Calibri"><span leaf="">-4</span></font><font face="宋体"><span leaf="">万</span></font><font face="Calibri"><span leaf="">/</span></font><font face="宋体"><span leaf="">㎡，抗跌性强。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">潜力板块】禅城奇槎（江景</span></font></span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">名校）、顺德北滘（机器人产业）、南海狮山（第四代住宅试点）。</span></font></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-size: 50px;color: rgb(124, 139, 9);font-weight: bold;text-decoration: underline;">04</span></span><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 24px;color: rgb(0, 0, 0);font-weight: bold;">竞争格局</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p data-pm-slice="0 0 []"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;" data-pm-slice="3 3 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;,&quot;data-pm-slice&quot;:&quot;0 0 []&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]"><font face="宋体"><span leaf="">房企排名</span></font><font face="宋体"><span leaf="">】保利发展以</span></font></span></font><font face="Calibri"><span leaf="">27.4</span></font><font face="宋体"><span leaf="">亿元销售额稳居榜首，美的置业（</span></font><font face="Calibri"><span leaf="">9.3</span></font><font face="宋体"><span leaf="">亿）、华侨城（</span></font><font face="Calibri"><span leaf="">7.3</span></font><font face="宋体"><span leaf="">亿）分列二三位；</span></font><font face="Calibri"><span leaf="">TOP10</span></font><font face="宋体"><span leaf="">房企销售额占比达</span></font><font face="Calibri"><span leaf="">48%</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">项目竞争】头部项目集中度高，东建明德城、建发灯湖缦云等</span></font></span></font><font face="Calibri"><span leaf="">TOP10</span></font><font face="宋体"><span leaf="">项目贡献全市</span></font><font face="Calibri"><span leaf="">25%</span></font><font face="宋体"><span leaf="">成交额；非核心区通过“降维定价”（如九江源林壹号）抢占市场份额。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 50px;color: rgb(124, 139, 9);font-weight: bold;text-decoration: underline;">05</span></span><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;">热销项目分析</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p data-pm-slice="0 0 []"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;" data-pm-slice="3 3 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;,&quot;data-pm-slice&quot;:&quot;0 0 []&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]"><font face="宋体"><span leaf="">东建明德城（禅城祖庙）</span></font><font face="宋体"><span leaf="">】成交</span></font></span></font><font face="Calibri"><span leaf="">160</span></font><font face="宋体"><span leaf="">套、</span></font><font face="Calibri"><span leaf="">1.79</span></font><font face="宋体"><span leaf="">万㎡，主打</span></font><font face="Calibri"><span leaf="">140-180</span></font><font face="宋体"><span leaf="">㎡大平层，依托祖庙商圈</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">地铁优势，客户以本地改善家庭为主。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">建发灯湖缦云（南海大沥）】单盘吸金</span></font></span></font><font face="Calibri"><span leaf="">5.1</span></font><font face="宋体"><span leaf="">亿元，定位高端改善（</span></font><font face="Calibri"><span leaf="">243</span></font><font face="宋体"><span leaf="">㎡户型总价</span></font><font face="Calibri"><span leaf="">1300</span></font><font face="宋体"><span leaf="">万</span></font><font face="Calibri"><span leaf="">-1500</span></font><font face="宋体"><span leaf="">万），吸引广佛企业家。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">华侨城天鹅堡二期（顺德大良）】成交</span></font></span></font><font face="Calibri"><span leaf="">1.94</span></font><font face="宋体"><span leaf="">万㎡，以“文旅</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">住宅”模式吸引湾区投资客，配套欢乐海岸</span></font><font face="Calibri"><span leaf="">PLUS</span></font><font face="宋体"><span leaf="">。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 50px;color: rgb(124, 139, 9);font-weight: bold;text-decoration: underline;">06</span></span><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;">专家与机构观点</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p data-pm-slice="0 0 []"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;" data-pm-slice="3 3 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;,&quot;data-pm-slice&quot;:&quot;0 0 []&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]"><font face="宋体"><span leaf="">中指研究院</span></font><font face="宋体"><span leaf="">】佛山人口红利（常住人口</span></font></span></font><font face="Calibri"><span leaf="">961</span></font><font face="宋体"><span leaf="">万）及改善需求释放支撑市场，但需警惕库存压力（非核心区去化周期超</span></font><font face="Calibri"><span leaf="">18</span></font><font face="宋体"><span leaf="">个月）。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">克而瑞广佛团队】市场回暖集中于头部房企，腰部房企业绩同比下滑</span></font></span></font><font face="Calibri"><span leaf="">3%-9%</span></font><font face="宋体"><span leaf="">，需加快存量去化。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">开发商策略】保利、美的等企业通过“高低配”产品线（如刚需盘</span></font></span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">豪宅盘）覆盖全客群，非核心区项目强化定制化服务（如私宴厅、智能家居）。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 50px;color: rgb(124, 139, 9);font-weight: bold;text-decoration: underline;">07</span></span><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;">客户需求与痛点</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p data-pm-slice="0 0 []"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.核心需求</span></span></font></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">改善升级】</span></font></span></font><font face="Calibri"><span leaf="">120</span></font><font face="宋体"><span leaf="">㎡以上户型需求增长</span></font><font face="Calibri"><span leaf="">28.7%</span></font><font face="宋体"><span leaf="">，偏好“第四代住宅”及智慧社区。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">性价比敏感】总价</span></font></span></font><font face="Calibri"><span leaf="">200</span></font><font face="宋体"><span leaf="">万以内占比</span></font><font face="Calibri"><span leaf="">70%</span></font><font face="宋体"><span leaf="">，三水、高明客户对“</span></font><font face="Calibri"><span leaf="">7</span></font><font face="宋体"><span leaf="">字头”单价接受度高。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.主要痛点</span></span></font></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">交付风险】</span></font></span></font><font face="Calibri"><span leaf="">2024</span></font><font face="宋体"><span leaf="">年部分项目延期交付，客户倾向现房或准现房（如中交白兰春晓）。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">配套落差】远郊项目教育、医疗配套不足，影响入住率（如高明西江新城）。</span></font></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 50px;color: rgb(124, 139, 9);font-weight: bold;text-decoration: underline;">08</span></span><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;">风险与建议</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p data-pm-slice="0 0 []"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.风险提示</span></span></font></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">库存压力】非核心区库存去化周期超</span></font></span></font><font face="Calibri"><span leaf="">20</span></font><font face="宋体"><span leaf="">个月，价格竞争加剧。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">政策依赖】房贷利率进一步下调空间有限，若政策收紧或导致需求萎缩。</span></font></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.策略建议</span></span></font></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">产品优化】核心区加大</span></font></span></font><font face="Calibri"><span leaf="">140</span></font><font face="宋体"><span leaf="">㎡</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">高端产品供应，远郊聚焦</span></font><font face="Calibri"><span leaf="">80-100</span></font><font face="宋体"><span leaf="">㎡低总价刚需户型。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">营销创新】强化线上直播</span></font></span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">线下体验结合，针对多孩家庭推出“教育</span></font><font face="Calibri"><span leaf="">+</span></font><font face="宋体"><span leaf="">居住”捆绑权益。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" style="font-family: 宋体;font-size: 10.5pt;"><span textstyle="" style="font-size: 50px;color: rgb(124, 139, 9);font-weight: bold;text-decoration: underline;">09</span></span><span leaf=""><span textstyle="" style="font-size: 24px;font-weight: bold;">未来展望</span></span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p data-pm-slice="0 0 []"><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">1.短期（</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2025Q2-Q3</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">）</span></span></font></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">二季度成交或环比增长</span></font><font face="Calibri"><span leaf="">10%-15%</span></font><font face="宋体"><span leaf="">，政策宽松（如公积金新政）及“五一”促销是关键驱动。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">南海艺术中心、顺德机器人谷等规划落地，拉动板块价值提升。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">2.中长期（</span></span></font><font face="Calibri"><span leaf=""><span textstyle="" style="font-weight: bold;">2025-2026</span></span></font><font face="宋体"><span leaf=""><span textstyle="" style="font-weight: bold;">）</span></span></font></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">结构性分化】核心区房价企稳（年均涨幅</span></font></span></font><font face="Calibri"><span leaf="">3%-5%</span></font><font face="宋体"><span leaf="">），远郊以价换量趋势延续。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="">【</span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:&#39;Times New Roman&#39;;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体"><span leaf="" data-pm-slice="1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;class&quot;:&quot;MsoNormal&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;span&quot;,&quot;attributes&quot;:{&quot;style&quot;:&quot;mso-spacerun:&#39;yes&#39;; font-family:宋体; mso-ascii-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:&#39;Times New Roman&#39;; font-size:10.5000pt; mso-font-kerning:1.0000pt;&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;},&quot;node&quot;,{&quot;tagName&quot;:&quot;font&quot;,&quot;attributes&quot;:{&quot;face&quot;:&quot;宋体&quot;},&quot;namespaceURI&quot;:&quot;http://www.w3.org/1999/xhtml&quot;}]">产业融合】智能制造（北滘）、文旅（顺德华侨城）与住宅开发深度融合，催生“产城人”新模式</span></font></span></font></span></p><section style="text-align: left;margin-top: 0px;margin-bottom: 0px;"><span style="color: rgba(0, 0, 0, 0.9);font-family: 宋体;font-size: 14px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;float: none;display: inline !important;" data-pm-slice="0 0 []"><span leaf="">（注：本报告数据均来自公开统计及行业调研，分析结论仅供参考</span></span></section><section style="text-align: center;margin-top: 0px;margin-bottom: 0px;"><span leaf="">*</span><span style="background-color: rgb(255, 255, 255);font-family: 宋体;font-size: 14px;letter-spacing: 0.476px;"></span></section><section data-role="outer" label="Powered by 135editor.com" style="-webkit-tap-highlight-color: transparent;margin-bottom: 0px;outline: 0px;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);"><section data-role="outer" label="Powered by 135editor.com" style="-webkit-tap-highlight-color: transparent;outline: 0px;"><section data-role="paragraph" style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;"><section data-role="outer" label="Powered by 135editor.com" style="-webkit-tap-highlight-color: transparent;outline: 0px;"><section data-role="paragraph" style="-webkit-tap-highlight-color: transparent;outline: 0px;"><section style="-webkit-tap-highlight-color: transparent;margin-right: 8px;margin-left: 8px;outline: 0px;letter-spacing: 0.544px;min-height: 1em;text-align: center;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;"><p style="-webkit-tap-highlight-color: transparent;margin: 0px 8px;outline: 0px;min-height: 1em;color: rgb(0, 0, 0);font-size: 14px;line-height: 1.75em;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(127, 127, 127);font-size: 12px;letter-spacing: 0.544px;font-family: PingFangTC-Light;"><span leaf="">加入我们一起学习</span></span></p><p style="-webkit-tap-highlight-color: transparent;margin: 0px 8px;outline: 0px;line-height: 1.75em;"><span style="font-size: 14px;-webkit-tap-highlight-color: transparent;outline: 0px;caret-color: red;font-family: PingFangTC-Light;color: rgb(127, 127, 127);letter-spacing: 0.544px;text-decoration: none solid rgb(127, 127, 127);"><span leaf="">Join our study group</span></span></p></section></section></section></section></section></section><section style="text-align: center;margin-bottom: 0px;margin-top: 0px;" nodeleaf=""><img class="rich_pages wxw-img js_insertlocalimg" data-imgfileid="100036047" data-ratio="0.4595300261096606" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwlXfAQF3A26suo6p9w00eMZoyV7m9VamRjB8Rn2faCKibWCNNaATXll7jepE6jOCfgicm6dsIZH13Zg/640?wx_fmt=png&amp;from=appmsg" data-type="png" data-w="383" style="height: auto !important;"></section><section style="text-align: center;margin-bottom: 0px;margin-top: 0px;"><span style="font-size: 12px;"><span leaf="">&nbsp;DeepSeek 深度融合地产实操课</span></span></section><section style="text-align: center;margin-bottom: 0px;margin-top: 0px;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;"><span leaf="">&nbsp;&nbsp;</span></span><span leaf="">&nbsp; 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