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万科产品标准化历程(一)

发布于 2019-02-22

<section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;max-width: 100%;box-sizing: border-box;text-align: center;transform: translate3d(1px, 0px, 0px);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;width: 677px;vertical-align: top;background-image: linear-gradient(51deg, rgb(246, 246, 246), rgb(226, 226, 226));overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 338.5px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-bottom: -30px;max-width: 100%;box-sizing: border-box;text-align: left;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;width: 101.547px;overflow-wrap: break-word !important;"><img class="" data-ratio="0.8652482" data-type="png" data-w="141" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7lFAaJO8xcnw1kg57NMTZCceAoavNOibPVlQZpMeGbA1AmxzYmhibfAlw/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;width: 101.547px;overflow-wrap: break-word !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;overflow-wrap: break-word !important;"><img class="" data-ratio="0.3958944" data-type="png" data-w="341" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7dBZLsAboGR61AqHmPDiasuYshKBBFMghAia9VA4ecw7r8GnK10VncM1A/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 341px !important;visibility: visible !important;" /></section></section></section></section><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 338.5px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: -20px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;overflow-wrap: break-word !important;"><section style="padding-right: 0.8em;padding-left: 0.8em;max-width: 100%;box-sizing: border-box;border-bottom: 1px solid rgb(0, 0, 0);display: inline-block;font-size: 18px;color: rgb(0, 0, 0);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">产品标准化体系</strong></p></section><section style="margin-top: 5px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">万科标准化的定型思路<br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></strong></p></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;text-align: right;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;width: 101.547px;overflow-wrap: break-word !important;"><img class="" data-ratio="0.8652482" data-type="png" data-w="141" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7EodIIicThzKa4Ftmosr1oA2KxaGQ0niaPFboVnx59E0Kiao0iasFI2X5qQ/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;width: 101.547px;overflow-wrap: break-word !important;visibility: visible !important;" /></section></section></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: -18px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;width: 677px;overflow-wrap: break-word !important;"><img class="" data-ratio="0.0645833" data-type="png" data-w="480" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY71wfbM8cibklmtibxf2n1NRM8Xgm1CSr3BMb5kKB5dgOvAofXS05aldoA/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;width: 677px;overflow-wrap: break-word !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 20px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;width: 656.688px;vertical-align: top;box-shadow: rgb(140, 140, 140) 0px 0px 3px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-top: 15px;padding-right: 15px;padding-left: 15px;max-width: 100%;box-sizing: border-box;display: inline-block;width: 656.688px;vertical-align: top;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;text-align: left;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">由于经济全球化的影响,客户与公司之间的关系开始形成了相互促进、互惠互赢的合作关系,因此客户研究也成为各行各业的重中之重。</strong></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">然而企业也面临着“客户研究无法应用到实际场景中发挥作用”的问题,也称作“不落地”,为了解决这一问题万科地产公司开启标准化历程。</strong></span></p></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-bottom: -16px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;box-shadow: rgb(0, 0, 0) 0px 0px 0px;overflow-wrap: break-word !important;"><img class="" data-ratio="0.115625" data-type="png" data-w="640" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7ia2OVCibatBvmJWhVvEZOWicWeA81Kx9UVpfbZIqpW0GgJBDunMKXeH2Q/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 640px !important;visibility: visible !important;" /></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 677px;text-align: center;overflow-wrap: break-word !important;"><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7njJrkbdgubRRibDjMPiabdW1U46123Ouurf3ajQF9PnFd9YGVgEI9ENw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /><section style="margin-right: 3px;margin-left: 3px;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;border-radius: 3px 3px 0px 0px;color: rgb(255, 255, 255);font-size: 18px;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">何为标准化?</strong></p></section><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY70630ECgA2swPgiaDtYTYzuy0sQrjZvjU6MNqHwiccDHMTmMatW1Y2dvw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;width: 677px;font-size: 0px;overflow-wrap: break-word !important;"><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-right: -6px;margin-left: -6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 677px;border-bottom: 2px solid rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">其实是,为了使社会生产和流通能够经济、合理并顺利的实现,对产品、规格、测试手段在一定范围内做出统一 的规定。</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">简单来说:就是制定、发布及实施标准的过程。</span></strong></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">通常把这些标准化的对象概括为产品,也称作标准化产品。</span></strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 677px;text-align: center;overflow-wrap: break-word !important;"><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7njJrkbdgubRRibDjMPiabdW1U46123Ouurf3ajQF9PnFd9YGVgEI9ENw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /><section style="margin-right: 3px;margin-left: 3px;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;border-radius: 3px 3px 0px 0px;color: rgb(255, 255, 255);font-size: 18px;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">什么是客户研究?</strong></p></section><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY70630ECgA2swPgiaDtYTYzuy0sQrjZvjU6MNqHwiccDHMTmMatW1Y2dvw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;width: 677px;font-size: 0px;overflow-wrap: break-word !important;"><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-right: -6px;margin-left: -6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 677px;border-bottom: 2px solid rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">其实就是通过理解客户,研究他们的需求与企业的宗旨相配合,帮助企业定义出产品的目标客户群体。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">事实上,客户研究的工作,是为了解决说不清楚的客户问题。比如:“研究客户决策的过程、客户的购买行为、客户个体、以及客户的心理因素。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">其实进行客户研究最主要目的是提高企业决策效率。</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 677px;text-align: center;overflow-wrap: break-word !important;"><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7njJrkbdgubRRibDjMPiabdW1U46123Ouurf3ajQF9PnFd9YGVgEI9ENw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /><section style="margin-right: 3px;margin-left: 3px;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;border-radius: 3px 3px 0px 0px;color: rgb(255, 255, 255);font-size: 18px;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">怎样将客户研究落实到产品</strong></p></section><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY70630ECgA2swPgiaDtYTYzuy0sQrjZvjU6MNqHwiccDHMTmMatW1Y2dvw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;width: 677px;font-size: 0px;overflow-wrap: break-word !important;"><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-right: -6px;margin-left: -6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 677px;border-bottom: 2px solid rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;font-size: 14px;overflow-wrap: break-word !important;">将客户研究落实到产品有很多种方法,在房地产企业中要关注环境变化中的机会并采取适当的行为,会用到“差异化开发模式”,要关注企业的一切经营活动都必须和企业的发展战略保持一致,会用到标准化开发模式。</span><br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;font-size: 14px;overflow-wrap: break-word !important;">房地产企业中的这两种开发模式都可以将客户研究落实到产品。</span></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;width: 677px;height: 240px;vertical-align: top;overflow-y: auto;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-x: hidden;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 20px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;display: inline-block;border-width: 2px;border-style: solid;border-color: rgba(183, 96, 96, 0.51);color: rgb(62, 62, 62);font-size: 14px;text-align: left;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">差异化开发模式:</strong>就是在房地产中很多项目同时开发的情形下,各个项目的规模、产品类型、档次等差异都会比较大。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">因为项目差异性大,也就难以形成统一的成本标准和营建标准,更难以形成统一的推广、营销和招商模式。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">将会导致工作反复、效率低下、推卸责任、难以考核等问题 。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">标准化开发模式:</strong>是房地产企业快速开发的前提和基础。房地产各项目在物业类型、项目规模、市场定位等方面基本相似。那么各项目的开发流程、工作流程就是统一的。就可支撑产品的快速复制。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">规模不大的企业一样可以在预测与研发的基础上,寻找出适合市场需求和自身能力、可复制研发、相对的通过实物进行实现出来,概括来说就是可以实施产品线标准化战略。</p></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">虽然这两种开发模式,都可以达到客户研究落实到产品的结果,但是进行客户研究最主要目的是“提高企业决策效率”,所以产品的<span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">标准化体系是实现从客户落地到产品的高效转化过程。</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">&nbsp;从客户研究的角度是讲标准化、规模发展、可复制三个方面,所以从产品的角度来说其实也应该是标准化,规模发展与复制开发。</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">所以,客户研究无法应用到实际场景中发挥作用”的问题,最终是可以通过产品标准化体系来解决,万科房地产公司为此开启了标准化历程。</span></strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 677px;text-align: center;overflow-wrap: break-word !important;"><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7njJrkbdgubRRibDjMPiabdW1U46123Ouurf3ajQF9PnFd9YGVgEI9ENw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /><section style="margin-right: 3px;margin-left: 3px;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;border-radius: 3px 3px 0px 0px;color: rgb(255, 255, 255);font-size: 18px;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">什么是产品的标准化体系?&nbsp;</strong></p></section><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY70630ECgA2swPgiaDtYTYzuy0sQrjZvjU6MNqHwiccDHMTmMatW1Y2dvw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;width: 677px;font-size: 0px;overflow-wrap: break-word !important;"><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-right: -6px;margin-left: -6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 677px;border-bottom: 2px solid rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">产品的标准化体系,其实就是,在一定的范围内的标准按其内在联系形成的科学有机整体。与实现某种产品的标准化目的有关的标准,可以形成该种产品的标准体系。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(255, 255, 255);background-color: rgba(144, 4, 8, 0.973);overflow-wrap: break-word !important;">有很多人考虑产品标准化是简单问题还是复杂问题</span></strong></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">&nbsp;其实,标准化是一个目标简单,执行复杂的问题,并且其中蕴含着很大的风险。</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">与标准化对应的是个性化,它是一个目标复杂,执行简单。</span><br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 0.5em;margin-bottom: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;overflow-wrap: break-word !important;"><img class=" __bg_gif" data-ratio="0.3692308" data-type="gif" data-w="65" data-src="https://mmbiz.qpic.cn/mmbiz_gif/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7soJN79fpIicuHxKOiagGjibQkDG1Xsot2V1ibzu0LMuGd2bzSV14pwRJbA/640?wx_fmt=gif" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 65px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 677px;text-align: center;overflow-wrap: break-word !important;"><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7njJrkbdgubRRibDjMPiabdW1U46123Ouurf3ajQF9PnFd9YGVgEI9ENw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /><section style="margin-right: 3px;margin-left: 3px;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;border-radius: 3px 3px 0px 0px;color: rgb(255, 255, 255);font-size: 18px;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">万科标准化历程</strong></p></section><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY70630ECgA2swPgiaDtYTYzuy0sQrjZvjU6MNqHwiccDHMTmMatW1Y2dvw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;width: 677px;font-size: 0px;overflow-wrap: break-word !important;"><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-right: -6px;margin-left: -6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 677px;border-bottom: 2px solid rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-top: 10px;padding-bottom: 10px;max-width: 100%;box-sizing: border-box;display: inline-block;width: 677px;vertical-align: top;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;display: inline-block;width: 677px;vertical-align: top;border-left: 6px solid rgb(149, 79, 79);border-bottom-left-radius: 0px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">万科房地产公司为了解决这个目标简单,执行复杂的问题,万科标准化产品体系建立经历了三个阶段的历程。</p></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;height: auto;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;min-height: 40px;text-align: center;overflow-wrap: break-word !important;"><section style="margin-right: auto;margin-left: auto;max-width: 100%;box-sizing: border-box;width: 677px;overflow-wrap: break-word !important;"><table width="677" style="width: 556px;"><tbody style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><tr powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><td width="10%" rowspan="1" colspan="1" style="padding: 0px 0px 0px 8px;word-break: break-all;border-style: none;border-color: rgb(62, 62, 62);max-width: 100%;box-sizing: border-box;border-radius: 0px;vertical-align: top;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 6px;margin-bottom: 6px;max-width: 100%;box-sizing: border-box;font-size: 8px;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;border-width: 2px;border-style: dotted;border-color: rgba(248, 248, 248, 0);width: 1.6em;height: 1.6em;border-radius: 0.3em;font-size: 12px;line-height: 1.5em;color: rgb(255, 255, 255);background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">1</p></section></section></section></td><td width="85%" rowspan="1" colspan="1" style="padding: 0px 8px;word-break: break-all;border-style: none;border-color: rgb(62, 62, 62);max-width: 100%;box-sizing: border-box;border-radius: 0px;vertical-align: top;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 5px;margin-bottom: 5px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 5px;padding-left: 5px;max-width: 100%;box-sizing: border-box;text-align: left;font-size: 14px;line-height: 1.8;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">探索阶段</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;text-align: left;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">“以我为主”,在企业业务范围内限定经营某种定型产品,在不从事或很少从事产品更新的前提下设法寻找,扩大和复制产品规模的市场。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">简单概括就是以产品为导向的<span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">“快速扩张,规模复制”的思路与模式。</span></strong></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">将多个房型产品等系列产品的平面图纸和功能,以及立面的图纸、样式等进行优化,最后整合成库。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">产品的材料,家具软装等房型构成的部件,也进行标准化整合,使平、立面更加细化,最终将房型内部的构件也进行标准化整合成库。</p></section></section></section></td></tr><tr powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><td width="10%" rowspan="1" colspan="1" style="padding: 0px 0px 0px 8px;word-break: break-all;border-style: none;border-color: rgb(62, 62, 62);max-width: 100%;box-sizing: border-box;border-radius: 0px;vertical-align: top;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 6px;margin-bottom: 6px;max-width: 100%;box-sizing: border-box;font-size: 8px;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;border-width: 2px;border-style: dotted;border-color: rgba(248, 248, 248, 0);width: 1.6em;height: 1.6em;border-radius: 0.3em;font-size: 12px;line-height: 1.5em;color: rgb(255, 255, 255);background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">2</p></section></section></section></td><td width="85%" rowspan="1" colspan="1" style="padding: 0px 8px;word-break: break-all;border-style: none;border-color: rgb(62, 62, 62);max-width: 100%;box-sizing: border-box;border-radius: 0px;vertical-align: top;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 5px;margin-bottom: 5px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 5px;padding-left: 5px;max-width: 100%;box-sizing: border-box;text-align: left;font-size: 14px;line-height: 1.8;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">系统发展阶段</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;text-align: left;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">通过调查研究,理解、认知客户的需求,然后搭建标准化的考察或项目产品系列组合成库和可以通过审核并控制设计、技术和计划模板将其标准化、技术和计划模板将其标准化;以及可以制作设计(如:车库、栏杆、楼梯)等质量手册和</p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;text-align: left;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">的平台,</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">简单来说就是搭建搭建标准化考察/产品库,标准化平台,技术平台,图集,最终进行系统发展。</strong></p></section></section></section></td></tr><tr powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><td width="10%" rowspan="1" colspan="1" style="padding: 0px 0px 0px 8px;word-break: break-all;border-style: none;border-color: rgb(62, 62, 62);max-width: 100%;box-sizing: border-box;border-radius: 0px;vertical-align: top;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 6px;margin-bottom: 6px;max-width: 100%;box-sizing: border-box;font-size: 8px;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;border-width: 2px;border-style: dotted;border-color: rgba(248, 248, 248, 0);width: 1.6em;height: 1.6em;border-radius: 0.3em;font-size: 12px;line-height: 1.5em;color: rgb(255, 255, 255);background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">3</p></section></section></section></td><td width="85%" rowspan="1" colspan="1" style="padding: 0px 8px;word-break: break-all;border-style: none;border-color: rgb(62, 62, 62);max-width: 100%;box-sizing: border-box;border-radius: 0px;vertical-align: top;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 5px;margin-bottom: 5px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 5px;padding-left: 5px;max-width: 100%;box-sizing: border-box;text-align: left;font-size: 14px;line-height: 1.8;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">客户导向标准化集成</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;text-align: left;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">与客户面对面沟通,深入了解客户真实需求,将客户标准,落到产品标准。</p></section></section></section></td></tr></tbody></table></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 3px;border-style: solid;border-color: white;display: inline-block;line-height: 0;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.3630573" data-type="png" data-w="628" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7tNWJhUBbibg4Hmtu70GGBr6ibOvk7RGldR1as3HicAicZ3libgRgUEiaBQUg/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 628px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 20px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 0.3em 0.8em;max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 1em;color: rgb(255, 255, 255);text-align: justify;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: center;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">探索阶段</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;width: 135.391px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;font-size: 15px;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.9em;max-width: 100%;box-sizing: border-box;display: inline-block;overflow: hidden;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.5em;margin-left: 0.25em;max-width: 100%;box-sizing: border-box;width: 1.76em;height: 0.5em;border-left: 1px solid rgba(183, 96, 96, 0.51);border-right: 1px solid rgba(183, 96, 96, 0.51);transform: skew(-45deg);overflow-wrap: break-word !important;"></section><section style="margin-left: 0.5em;max-width: 100%;box-sizing: border-box;width: 1.8em;height: 1.8em;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"></section><section style="margin-top: -0.88em;max-width: 100%;box-sizing: border-box;width: 1.2em;height: 1.2em;line-height: 1.2em;color: rgb(255, 255, 255);font-size: 23px;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">1</p></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style=""><li><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">万科集团从2001年开始进行集团统筹,2004年8月进入探索的前期阶段,将现有的成熟经验优先进行标准化,采用专业人士专门岗位负责标准化工作。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">以东莞洋房、东海岸TH项目为原型进行优化并设计方案,进而确定技术标准、完善工作计划与合同等流程。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">最终达到探索“快速扩张,规模复制”的思路与模式的目标。</strong></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"></strong></p></li></ul></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;width: 135.391px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;font-size: 15px;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.9em;max-width: 100%;box-sizing: border-box;display: inline-block;overflow: hidden;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.5em;margin-left: 0.25em;max-width: 100%;box-sizing: border-box;width: 1.76em;height: 0.5em;border-left: 1px solid rgba(183, 96, 96, 0.51);border-right: 1px solid rgba(183, 96, 96, 0.51);transform: skew(-45deg);overflow-wrap: break-word !important;"></section><section style="margin-left: 0.5em;max-width: 100%;box-sizing: border-box;width: 1.8em;height: 1.8em;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"></section><section style="margin-top: -0.88em;max-width: 100%;box-sizing: border-box;width: 1.2em;height: 1.2em;line-height: 1.2em;color: rgb(255, 255, 255);font-size: 23px;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">2</p></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style=""><li><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">2005年5月进入摸索后期阶段,开始建立“产品+工程+采购”为组合成套的工作模式。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">完成了万科城项目,住宅区的新多层、宽景、密TH、第五园窄景、普通多层五个产品项目原型的平面图纸和功能,以及立面的图纸、样式等进行优化,同时开展房型产品材料的内部构件标准化整合工作。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">目标是以产品为导向,进行快速扩张。</strong></p></li></ul></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 3px;border-style: solid;border-color: white;display: inline-block;line-height: 0;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.5207877" data-type="png" data-w="457" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7pc4gUTKkRu4LdHx01xg60PqcFFZJgqcsEhJD9ib4tMkPZvh409c2I3A/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 457px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 20px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 0.3em 0.8em;max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 1em;color: rgb(255, 255, 255);background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">系统发展阶段</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;width: 135.391px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;font-size: 15px;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.9em;max-width: 100%;box-sizing: border-box;display: inline-block;overflow: hidden;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.5em;margin-left: 0.25em;max-width: 100%;box-sizing: border-box;width: 1.76em;height: 0.5em;border-left: 1px solid rgba(183, 96, 96, 0.51);border-right: 1px solid rgba(183, 96, 96, 0.51);transform: skew(-45deg);overflow-wrap: break-word !important;"></section><section style="margin-left: 0.5em;max-width: 100%;box-sizing: border-box;width: 1.8em;height: 1.8em;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"></section><section style="margin-top: -0.88em;max-width: 100%;box-sizing: border-box;width: 1.2em;height: 1.2em;line-height: 1.2em;color: rgb(255, 255, 255);font-size: 23px;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">1</p></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;line-height: 2;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style=""><li><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;font-size: 14px;overflow-wrap: break-word !important;">从2005年底到2007年初,万科进入了系统发展阶段,开始整合以往经验结合万科规范化管理体系和经验,搭建标准化考察/产品、标准化平台、技术平台、图集四大基础平台,来指导建立产品标准化体系。</span></p></li></ul></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 4px;border-style: solid;border-color: white;display: inline-block;line-height: 0;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.7534791" data-type="png" data-w="503" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7LlRfE3YLor6trzrIyDU9BHl55rZxjgWtyEWrjC0Kq1mOLfXoAPtckA/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 503px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;width: 135.391px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;font-size: 15px;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.9em;max-width: 100%;box-sizing: border-box;display: inline-block;overflow: hidden;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.5em;margin-left: 0.25em;max-width: 100%;box-sizing: border-box;width: 1.76em;height: 0.5em;border-left: 1px solid rgba(183, 96, 96, 0.51);border-right: 1px solid rgba(183, 96, 96, 0.51);transform: skew(-45deg);overflow-wrap: break-word !important;"></section><section style="margin-left: 0.5em;max-width: 100%;box-sizing: border-box;width: 1.8em;height: 1.8em;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"></section><section style="margin-top: -0.88em;max-width: 100%;box-sizing: border-box;width: 1.2em;height: 1.2em;line-height: 1.2em;color: rgb(255, 255, 255);font-size: 23px;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">2</p></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;line-height: 2;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style=""><li><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;font-size: 14px;overflow-wrap: break-word !important;">这一阶段,万科还处于差异化开发模式,主要是探索标准化与创新之间的关系。但</span><span style="max-width: 100%;box-sizing: border-box;font-size: 14px;letter-spacing: 0px;overflow-wrap: break-word !important;">其核心目的就是发现客户潜藏得难以发现的需求,通过发现不同的客户需求,设计对应的产品,最终满足不同客户的需求。</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;font-size: 14px;letter-spacing: 0px;overflow-wrap: break-word !important;"></span></p></li></ul></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;width: 135.391px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;font-size: 15px;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.9em;max-width: 100%;box-sizing: border-box;display: inline-block;overflow: hidden;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.5em;margin-left: 0.25em;max-width: 100%;box-sizing: border-box;width: 1.76em;height: 0.5em;border-left: 1px solid rgba(183, 96, 96, 0.51);border-right: 1px solid rgba(183, 96, 96, 0.51);transform: skew(-45deg);overflow-wrap: break-word !important;"></section><section style="margin-left: 0.5em;max-width: 100%;box-sizing: border-box;width: 1.8em;height: 1.8em;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"></section><section style="margin-top: -0.88em;max-width: 100%;box-sizing: border-box;width: 1.2em;height: 1.2em;line-height: 1.2em;color: rgb(255, 255, 255);font-size: 23px;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">3</p></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;line-height: 2;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style=""><li><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;font-size: 14px;overflow-wrap: break-word !important;">通过对客户的需求认知、价值排序、市场预测来认知客户价值,制定产品的价值认识、资源配置、固化配置、成本规划等规划准则,来规范标准化产品的实现方式,从而创造不同的客户价值,最后达到产品的创新动产品标准化系统的建立。</span></p></li></ul></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 3px;border-style: solid;border-color: white;display: inline-block;line-height: 0;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.6072144" data-type="png" data-w="499" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY75bv2QATNbPibBYHSQWH1C51SLduhwcRBudLS895IJWvC2lQDonG1A2w/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 499px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 20px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 0.3em 0.8em;max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 1em;color: rgb(255, 255, 255);text-align: justify;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">客户导向标准化集成</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;width: 135.391px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;font-size: 15px;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.9em;max-width: 100%;box-sizing: border-box;display: inline-block;overflow: hidden;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.5em;margin-left: 0.25em;max-width: 100%;box-sizing: border-box;width: 1.76em;height: 0.5em;border-left: 1px solid rgba(183, 96, 96, 0.51);border-right: 1px solid rgba(183, 96, 96, 0.51);transform: skew(-45deg);overflow-wrap: break-word !important;"></section><section style="margin-left: 0.5em;max-width: 100%;box-sizing: border-box;width: 1.8em;height: 1.8em;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"></section><section style="margin-top: -0.88em;max-width: 100%;box-sizing: border-box;width: 1.2em;height: 1.2em;line-height: 1.2em;color: rgb(255, 255, 255);font-size: 23px;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">1</p></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">2007年以前万科标准化的状态是已有定型产品,但始终跑在市场和客户的后面,一旦市场需求,客户需求发生变化,定型产品就完全不适用了。</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;"><br /></span></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;width: 135.391px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;font-size: 15px;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.9em;max-width: 100%;box-sizing: border-box;display: inline-block;overflow: hidden;overflow-wrap: break-word !important;"><section style="margin-bottom: -0.5em;margin-left: 0.25em;max-width: 100%;box-sizing: border-box;width: 1.76em;height: 0.5em;border-left: 1px solid rgba(183, 96, 96, 0.51);border-right: 1px solid rgba(183, 96, 96, 0.51);transform: skew(-45deg);overflow-wrap: break-word !important;"></section><section style="margin-left: 0.5em;max-width: 100%;box-sizing: border-box;width: 1.8em;height: 1.8em;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"></section><section style="margin-top: -0.88em;max-width: 100%;box-sizing: border-box;width: 1.2em;height: 1.2em;line-height: 1.2em;color: rgb(255, 255, 255);font-size: 23px;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">2</p></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">因此,必须发生改变,创造一种标准化理想状态来解决这一问题。</span><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">2007年后,对标准化进行拆分、整合、集成,通过研究市场及客户需求的变化趋势,适时推出合适的产品。以绝对优势走在市场与客户的前端,跑赢对手。</span></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 11px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-bottom: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;display: inline-block;width: 670.219px;vertical-align: top;border-width: 1px;border-style: dashed;border-color: rgb(158, 158, 158);border-radius: 0px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: -1px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;display: inline-block;min-width: 10%;vertical-align: top;border-width: 1px;border-radius: 0px;border-style: none dashed dashed;border-color: rgb(188, 170, 164);overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;text-align: left;font-size: 12px;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">2017年以前标准化的状态<br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></strong></p></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;box-shadow: rgb(0, 0, 0) 0px 0px 0px;width: 453.75px;overflow-wrap: break-word !important;"><img class=" __bg_gif" data-ratio="0.8625" data-type="gif" data-w="400" data-src="https://mmbiz.qpic.cn/mmbiz_gif/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7yOE2S7DwNrUxURvV0ibFJhjXhGCbU1BWMMcd9fRDLBNGFicU7H066Fmg/640?wx_fmt=gif" style="box-sizing: border-box;vertical-align: middle;width: 453.75px;overflow-wrap: break-word !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: left;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;font-size: 12px;color: rgba(144, 4, 8, 0.973);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">已有定型产品市场和客户发生改变后完全不适用&nbsp;</strong></p></section><section style="margin-right: 3px;margin-left: 5px;max-width: 100%;box-sizing: border-box;width: 0px;border-left: 8px solid rgb(0, 0, 0);border-top: 5px solid transparent;border-bottom: 5px solid transparent;display: inline-block;vertical-align: middle;overflow-wrap: break-word !important;"></section><section style="margin-right: -9px;max-width: 100%;box-sizing: border-box;width: 0px;border-left: 8px solid rgb(255, 255, 255);border-top: 4px solid transparent;border-bottom: 4px solid transparent;display: inline-block;vertical-align: middle;transform: rotate(0deg);overflow-wrap: break-word !important;"></section><section style="max-width: 100%;box-sizing: border-box;width: 0px;border-left: 10px solid rgb(0, 0, 0);border-top: 6px solid transparent;border-bottom: 6px solid transparent;display: inline-block;vertical-align: middle;overflow-wrap: break-word !important;"></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 11px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-bottom: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;display: inline-block;width: 670.219px;vertical-align: top;border-width: 1px;border-style: dashed;border-color: rgb(158, 158, 158);border-radius: 0px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: -1px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;display: inline-block;min-width: 10%;vertical-align: top;border-width: 1px;border-radius: 0px;border-style: none dashed dashed;border-color: rgb(188, 170, 164);overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;text-align: left;font-size: 12px;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">标准化理想状态</strong></p></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;width: 453.75px;overflow-wrap: break-word !important;"><img class=" __bg_gif" data-ratio="0.8973214" data-type="gif" data-w="224" data-src="https://mmbiz.qpic.cn/mmbiz_gif/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7o9MnzFuAYp0g9zUhG0YyprHTLU4zBlCaRMd46R3DJwEsLV8pibWv6Hg/640?wx_fmt=gif" style="box-sizing: border-box;vertical-align: middle;width: 453.75px;overflow-wrap: break-word !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: left;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;font-size: 12px;color: rgba(144, 4, 8, 0.973);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">研究市场及客户需求变化趋势,适时推出合适的产品</strong></p></section><section style="margin-right: 3px;margin-left: 5px;max-width: 100%;box-sizing: border-box;width: 0px;border-left: 8px solid rgb(0, 0, 0);border-top: 5px solid transparent;border-bottom: 5px solid transparent;display: inline-block;vertical-align: middle;overflow-wrap: break-word !important;"></section><section style="margin-right: -9px;max-width: 100%;box-sizing: border-box;width: 0px;border-left: 8px solid rgb(255, 255, 255);border-top: 4px solid transparent;border-bottom: 4px solid transparent;display: inline-block;vertical-align: middle;transform: rotate(0deg);overflow-wrap: break-word !important;"></section><section style="max-width: 100%;box-sizing: border-box;width: 0px;border-left: 10px solid rgb(0, 0, 0);border-top: 6px solid transparent;border-bottom: 6px solid transparent;display: inline-block;vertical-align: middle;overflow-wrap: break-word !important;"></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 0.5em;margin-bottom: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><img data-ratio="0.0203125" data-type="png" data-w="640" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7nZ3olcZLQFetBUbpsrPyyfYB5piaHR2tyUqb2Y0t2knTj70XiaNcyOHA/640?wx_fmt=png" class="" style="box-sizing: border-box;width: 677px;overflow-wrap: break-word !important;max-height: 1.2em !important;visibility: visible !important;" /><section style="margin: -0.9em auto 0.9em;max-width: 100%;box-sizing: border-box;width: 0.6em;height: 0.6em;overflow-wrap: break-word !important;"><section style="margin-left: 1px;max-width: 100%;box-sizing: border-box;width: 10.1875px;height: 10.1875px;border-radius: 100%;background-color: rgb(0, 0, 0);overflow-wrap: break-word !important;"></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">在建立标准化产品库体系,坚持永远以客户的需求、开放的建筑标准、可选择的精装标准、刚性的各地政策为前提,并以各公司的实际情况选择产品为基础,才会将客户研就充分的落地到产品的高效转化过程中,这也是真正的客户导向。</span><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">这时候万科标准化产品体系才真正的诞生了。</span></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 3px;border-style: solid;border-color: white;display: inline-block;line-height: 0;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.7607656" data-type="png" data-w="418" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7b8JNA6DTqC60W84MsTDt6VzRfyG49Hbxz13LkaNlyhIcxzDs5oRVZQ/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 418px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(255, 255, 255);background-color: rgba(144, 4, 8, 0.973);overflow-wrap: break-word !important;">万科房地产企业的产品标准化体系建成后,将标准化体系运用到已有的定型,产生万科产品定型思路</span><span style="max-width: 100%;box-sizing: border-box;color: rgb(255, 255, 255);background-color: rgba(144, 4, 8, 0.973);overflow-wrap: break-word !important;">。</span></strong></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><br /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;text-align: center;"><img class="" data-ratio="1.025" data-type="png" data-w="120" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7DbwKog2qB6NMqx29nOJXjhcYFRoB6qtl0U4DPIxhM1OroVdA3Kqviaw/640?wx_fmt=png" style="text-align: right;letter-spacing: 0.544px;font-size: 17px;box-sizing: border-box;vertical-align: middle;width: 27.0781px;overflow-wrap: break-word !important;visibility: visible !important;" /></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: -20px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;text-align: center;"><section class="" style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 338.5px;height: 1px;overflow-wrap: break-word !important;"></section></section><section style="margin-top: 10px;margin-bottom: -20px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;height: auto;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;min-height: 40px;overflow-wrap: break-word !important;"><section style="margin-right: auto;margin-left: auto;max-width: 100%;box-sizing: border-box;width: 677px;overflow-wrap: break-word !important;"><table width="677" style="width: 556px;"><tbody style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><tr powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><td width="2%" rowspan="1" colspan="1" style="padding: 0px;word-break: break-all;border-color: rgb(62, 62, 62);max-width: 100%;box-sizing: border-box;border-radius: 0px;vertical-align: middle;overflow-wrap: break-word !important;"><br /></td><td width="92.38%" rowspan="1" colspan="1" style="padding: 0px 5px;word-break: break-all;border-style: none;border-color: rgb(62, 62, 62);max-width: 100%;box-sizing: border-box;border-radius: 0px;vertical-align: middle;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;height: auto;overflow-wrap: break-word !important;"><section style="margin-top: 5px;margin-bottom: 5px;max-width: 100%;box-sizing: border-box;min-height: 40px;overflow-wrap: break-word !important;"><section style="margin-right: auto;margin-left: auto;max-width: 100%;box-sizing: border-box;width: 638px;overflow-wrap: break-word !important;"><table width="638" style="width: 556px;"><tbody style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><tr powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><td width="100%" rowspan="1" colspan="1" style="padding: 10px 8px;word-break: break-all;border-color: rgb(62, 62, 62);max-width: 100%;box-sizing: border-box;border-radius: 0px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;line-height: 2;font-size: 14px;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">以前房地产市场只是简单的拼地段、拼价格,</strong><strong style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">而如今随着人民生活水平的提高,客户需求有所增加,</strong></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">“标准化”在社会上开始发挥着重要的作用,进而房地产行业进入了拼产品的时代。</strong></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">顺应房地产行业的发展,万科地产公司用标准化的产品定型思路与方法为客户进行</strong><strong style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">标准化住宅户型研究</strong><strong style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">分析。</strong></p></section></section></section></td></tr></tbody></table></section></section></section></td><td width="2%" rowspan="1" colspan="1" style="padding: 0px;word-break: break-all;border-color: rgb(62, 62, 62);max-width: 100%;box-sizing: border-box;border-radius: 0px;vertical-align: middle;overflow-wrap: break-word !important;"><br /></td></tr></tbody></table></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 677px;text-align: center;overflow-wrap: break-word !important;"><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7njJrkbdgubRRibDjMPiabdW1U46123Ouurf3ajQF9PnFd9YGVgEI9ENw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /><section style="margin-right: 3px;margin-left: 3px;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;border-radius: 3px 3px 0px 0px;color: rgb(255, 255, 255);font-size: 18px;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">何为标准化产品?</strong></p></section><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY70630ECgA2swPgiaDtYTYzuy0sQrjZvjU6MNqHwiccDHMTmMatW1Y2dvw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;width: 677px;font-size: 0px;overflow-wrap: break-word !important;"><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-right: -6px;margin-left: -6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 677px;border-bottom: 2px solid rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">产品标准化是对产品的类型、性能、规格、质量、所用原材料、工艺装备和检验方法等规定统一标准,并使之贯彻实施的过程。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">简单来说:就是定制一系列产品标准的过程。</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;box-shadow: rgb(0, 0, 0) 0px 0px 0px;width: 101.547px;overflow-wrap: break-word !important;"><img class="" data-ratio="0.7" data-type="png" data-w="360" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7LSMzbSxDZqPkoocmqysNJMqe0AVonytYxkSL9RDY8T2nCWFH5ZIC1A/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;width: 101.547px;overflow-wrap: break-word !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 15px;max-width: 100%;box-sizing: border-box;display: inline-block;width: 643.141px;vertical-align: top;border-width: 6px 0px 0px;border-radius: 6px 6px 0px 0px;border-style: solid none none;border-color: rgb(213, 0, 0);box-shadow: rgb(158, 158, 158) 0px 0px 2px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 1.8;color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;font-size: 15px;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;background-color: rgba(144, 4, 8, 0.973);overflow-wrap: break-word !important;">注意:对产品标准化的认识易产生下列误区:</span></strong></span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: left;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(0, 0, 0);overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">1、</strong></span><span style="max-width: 100%;box-sizing: border-box;color: rgb(0, 0, 0);letter-spacing: 0px;text-align: center;overflow-wrap: break-word !important;">&nbsp;认为就是简单的一种复制图</span></span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: left;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(0, 0, 0);letter-spacing: 0px;text-align: center;overflow-wrap: break-word !important;">2、 认为是一个项目复制另一个项目</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: left;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(0, 0, 0);overflow-wrap: break-word !important;">事实上,要复制产品线,必须是,具有核心竞争力的好产品。而项目复制项目,则是,前期的部分复制,而不是整个项目照抄照搬,而这些都不是产品标准化。</span></p></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 677px;text-align: center;overflow-wrap: break-word !important;"><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7njJrkbdgubRRibDjMPiabdW1U46123Ouurf3ajQF9PnFd9YGVgEI9ENw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /><section style="margin-right: 3px;margin-left: 3px;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;border-radius: 3px 3px 0px 0px;color: rgb(255, 255, 255);font-size: 18px;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">万科怎样定制标准化产品思路</strong></p></section><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY70630ECgA2swPgiaDtYTYzuy0sQrjZvjU6MNqHwiccDHMTmMatW1Y2dvw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;width: 677px;font-size: 0px;overflow-wrap: break-word !important;"><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-right: -6px;margin-left: -6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 677px;border-bottom: 2px solid rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 15px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 0.3em 0.8em;max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 1em;color: rgb(255, 255, 255);text-align: justify;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">以客户为导向</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">其实是以客户为出发点</strong></p><ul class=" list-paddingleft-2" style=""><li><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">通过调查研究,理解客户的需求,不是一个客户的需求,而是80%以上的客户需求,使其对标准化产品进行的统一认识,形成满足客户需求的标准。</p></li><li><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">通过控制产品的类型、性能、规格、质量、所用原材料、工艺装备和检验方法,为客户创造从未体验过的新生活,最后满足客户的需求。</p></li></ul></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 1px;border-style: solid;border-color: white;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;display: inline-block;line-height: 0;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.9285714" data-type="png" data-w="364" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7zEKh7YRk96V5EaWwT9lfNww5nwXmNVN2XM53hGxyl5ibySDq64aCgww/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 364px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style=""><li><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">真正的以客户为导向,是需要双方的互动</strong></p></li></ul></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;width: 677px;height: 240px;vertical-align: top;overflow-y: auto;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-x: hidden;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 20px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;display: inline-block;border-width: 2px;border-style: solid;border-color: rgba(183, 96, 96, 0.51);color: rgb(62, 62, 62);font-size: 14px;text-align: left;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">如:营销部门向设计人员提出某个户型的具体面积,客厅多大,卫生间多少平米等要求,会超过户型整体面积的最终上限。对于设计师来说,所有的空间没有明确程度的具体数据,大小控制在什么程度,这是理想的要求</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">如:房产市场上往往参考竞品楼盘,如果要求这个楼盘的客厅大,那个楼盘有工人房,对于设计人员来说这是一个非常专业的问题。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">面对以上太过理想和太过专业,设计人员往往不会理采,按照自己的想法实行。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">其实,以上问题可以问问客户,而客户应该是个群体而不是个体,我的客户群需要的是什么,我有什么,如何把握有的和客户需求结合起来,坚持永远以客户的需求、开放的建筑标准、可选择的精装标准、刚性的各地政策为前提,并以各公司的实际情况选择产品为基础,才会将客户研就充分的落地到产品的高效转化过程中。才是真正的以客户为导向。</p></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 1px;border-style: solid;border-color: white;display: inline-block;line-height: 0;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.5542169" data-type="png" data-w="581" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7laRqal7xaela3wwtLcgl51siaQr2cm5dkegm7lZmHmOK5raJSOPuVmg/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 581px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 15px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 0.3em 0.8em;max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 1em;color: rgb(255, 255, 255);text-align: justify;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">户型标准化</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;text-align: center;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 81.2344px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 3px;margin-bottom: 3px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="margin-right: auto;margin-left: auto;max-width: 100%;box-sizing: border-box;display: inline-block;border-width: 1px;border-style: solid;border-color: rgba(183, 96, 96, 0.51);width: 1.8em;height: 1.8em;line-height: 1.8em;border-radius: 100%;font-size: 18px;color: rgb(0, 0, 0);background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">01</p></section></section></section></section><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 595.75px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-bottom: 5px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;overflow-wrap: break-word !important;"><section style="margin-bottom: 0.25em;padding-right: 5px;padding-left: 5px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;border-bottom: 1px dashed rgb(0, 0, 0);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">定型户型</strong></p></section><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 0.5em;height: 0.5em;border-radius: 50%;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;color: rgb(0, 0, 0);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">“确定的标准户型”,<span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">结合成本、营销的不同需求,为适合科学发展和组织生产的需要,对户型的质量、品格规格、构成的部件规定统一的技术标准。</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">根据不同的规范要求,做到,多层、小高层、高层等不同的建筑类型对应着不同的核心筒来组合;而景观、日照的不同条件对应着单体来组合,在此基础上最大限度地扩大同一户型或户型产品的使用范围。</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">从而最大限度地简化管理程序,减少产品在设计和制造过程中的重复劳动,做到方便客户、降低成本、缩短设计及施工周期、扩大生产批量、提高专业化水平和产品质量。</p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;text-align: center;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 81.2344px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 3px;margin-bottom: 3px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="margin-right: auto;margin-left: auto;max-width: 100%;box-sizing: border-box;display: inline-block;border-width: 1px;border-style: solid;border-color: rgba(183, 96, 96, 0.51);width: 1.8em;height: 1.8em;line-height: 1.8em;border-radius: 100%;font-size: 18px;color: rgb(0, 0, 0);background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">02</p></section></section></section></section><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 595.75px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-bottom: 5px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;overflow-wrap: break-word !important;"><section style="margin-bottom: 0.25em;padding-right: 5px;padding-left: 5px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;border-bottom: 1px dashed rgb(0, 0, 0);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">核心筒</strong></p></section><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 0.5em;height: 0.5em;border-radius: 50%;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;color: rgb(0, 0, 0);line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">核心筒是户型产品之间的纽带,是在建筑的中央部分,由电梯井道、楼梯、通风井、电缆井、公共卫生间、部分设备间围护形成中央核心筒,与外围框架形成一个外框内筒结构,<span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">也是最为重要的活动路线。</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;letter-spacing: 0px;overflow-wrap: break-word !important;">依据不同区域及规范对核心筒的要求不同 ,并研发出标准化、通用化的核心筒模式,达到视线良好、内部交通便捷的效果。</span></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;text-align: center;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 81.2344px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 3px;margin-bottom: 3px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="margin-right: auto;margin-left: auto;max-width: 100%;box-sizing: border-box;display: inline-block;border-width: 1px;border-style: solid;border-color: rgba(183, 96, 96, 0.51);width: 1.8em;height: 1.8em;line-height: 1.8em;border-radius: 100%;font-size: 18px;color: rgb(0, 0, 0);background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">03</p></section></section></section></section><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 595.75px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-bottom: 5px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;overflow-wrap: break-word !important;"><section style="margin-bottom: 0.25em;padding-right: 5px;padding-left: 5px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;border-bottom: 1px dashed rgb(0, 0, 0);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">单体</strong></p></section><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: bottom;width: 0.5em;height: 0.5em;border-radius: 50%;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;color: rgb(0, 0, 0);font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">户型单体决定了小区排布方式、整体风格、小区地上总建筑面积与用地面积的比率等要素,在标准化户型构成的部件基础上,户型单体可根据项目地块、地区客群、成本、营销等需求,进行自由组合,形成户型东西墙以及南北墙之不同的距离的单体来满足以上需求,增加房子的采光、通风和居住的舒适度。</p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 1px;border-style: solid;border-color: white;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;display: inline-block;line-height: 0;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.3095599" data-type="png" data-w="659" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7P4KCMp0Rib61GmOJc7b8QlIw5auqmRKeR9M6a6xadveiboPXv8Hngkmg/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 659px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 0.5em;margin-bottom: 0.5em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;box-shadow: rgb(0, 0, 0) 0px 0px 0px;overflow-wrap: break-word !important;"><img class=" __bg_gif" data-ratio="0.03125" data-type="gif" data-w="640" data-src="https://mmbiz.qpic.cn/mmbiz_gif/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7dlHSiaUQAFu32y3Fd7e0PMSttBhM9dCudWFzsKmT7aHqic2QVxsEjhPw/640?wx_fmt=gif" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 640px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;color: rgb(0, 0, 0);line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">区域服务由客户决定产品标准,从而确定标准化户型</strong></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">区域城市有不同的区位,而土地资源也是不同的,执行一线通过市场决定产品的配比、土地决定资源、从而决策出楼型与规划以及客户标准化,最终实现客户与市场的分离。<br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 15px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 0.3em 0.8em;max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 1em;color: rgb(255, 255, 255);text-align: justify;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">产品高度集成</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">结合营销、设计、成本,采购将客户的需求进行分类,在产品标准化的基础上,将标准化的户型产品和户型构成的部件进行分级,集中进行采购,最后形成产品的高度集成,来提供更大的价值目标。</p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 20px;margin-bottom: 20px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;width: 643.141px;vertical-align: top;box-shadow: rgb(158, 158, 158) 0px 0px 4px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-bottom: -7px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;box-shadow: rgb(0, 0, 0) 0px 0px 0px;overflow-wrap: break-word !important;"><img class="" data-ratio="0.5945946" data-type="png" data-w="518" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7qegISsyqUcS0e4icGupessUhcTaicC2KeEXC3stUe4A9Netmyxqiaic2Hg/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 518px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 12px;margin-bottom: 8px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;text-align: left;font-size: 14px;color: rgb(0, 0, 0);overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style=""><li><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">区域产品研发流程优化</strong></p></li></ul></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 15px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 0.3em 0.8em;max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 1em;color: rgb(255, 255, 255);text-align: left;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">主流市场系列产品</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">根据家庭经济收入,将户型产品进行市场细分,找出主流市场,制定出标准化产品。<br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 20px;margin-bottom: 20px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;width: 643.141px;vertical-align: top;box-shadow: rgb(158, 158, 158) 0px 0px 4px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-bottom: -7px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;box-shadow: rgb(0, 0, 0) 0px 0px 0px;overflow-wrap: break-word !important;"><img class="" data-ratio="0.6190476" data-type="png" data-w="336" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7SKGNn1K3wWdnvsJpj4JOGW7fq3NeCAnBsIIul6lhxLBJEZIslibiaGQw/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 336px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 12px;margin-bottom: 8px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;text-align: left;font-size: 14px;color: rgb(0, 0, 0);overflow-wrap: break-word !important;"><ul class=" list-paddingleft-2" style=""><li><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">&nbsp;摘自集团《万科未来主流市场产品体系0910》</strong></p></li></ul></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 677px;text-align: center;overflow-wrap: break-word !important;"><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7njJrkbdgubRRibDjMPiabdW1U46123Ouurf3ajQF9PnFd9YGVgEI9ENw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /><section style="margin-right: 3px;margin-left: 3px;padding-right: 6px;padding-left: 6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;border-radius: 3px 3px 0px 0px;color: rgb(255, 255, 255);font-size: 18px;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">标准化产品的优势</strong></p></section><img data-ratio="2" data-type="png" data-w="50" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY70630ECgA2swPgiaDtYTYzuy0sQrjZvjU6MNqHwiccDHMTmMatW1Y2dvw/640?wx_fmt=png" class="" style="box-sizing: border-box;display: inline-block;vertical-align: bottom;overflow-wrap: break-word !important;width: 0.8em !important;visibility: visible !important;" /></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;width: 677px;font-size: 0px;overflow-wrap: break-word !important;"><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-right: -6px;margin-left: -6px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 677px;border-bottom: 2px solid rgb(149, 79, 79);overflow-wrap: break-word !important;"></section><section style="margin-top: -2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;width: 6px;height: 6px;border-radius: 50%;background-color: rgb(149, 79, 79);overflow-wrap: break-word !important;"></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;font-size: 14px;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">产品标准化,将缩短研发周期,提高研发效率,从而促进户型构配件的标准化设计和工业化生产。</p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: top;background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;overflow-wrap: break-word !important;"><section style="padding-right: 2px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">工业化生产</strong></p></section></section><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;width: 0.8em;height: 0.8em;border-top: 0.2em solid rgb(255, 255, 255);border-right: 0.2em solid rgb(255, 255, 255);transform: rotate(45deg);overflow-wrap: break-word !important;"></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 3px;border-style: solid;border-color: white;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;display: inline-block;line-height: 0;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.5953704" data-type="jpeg" data-w="1080" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7Wib9oTxmTtrma0eMHMicWhvKvew8hXThHyhiaxibk403UhhPiaXaMFqUfmQ/640?wx_fmt=jpeg" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 2px;border-style: solid;border-color: white;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;display: inline-block;line-height: 0;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.5722022" data-type="jpeg" data-w="554" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7A5cIjfuNL93fK1JnhvOnXjuSrb6mQOKLIfibmMX7Y1pFibIeTOOibQeag/640?wx_fmt=jpeg" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 554px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 15px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 0.3em 0.8em;max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 1em;color: rgb(255, 255, 255);background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">提升效率</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">与传统流程相比标准化项目流程通过流程优化提升项目的操作效率、选择标准化户型产品,加快项目的决策效率。<br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding-right: 5px;padding-left: 5px;max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;width: 270.797px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;overflow-wrap: break-word !important;"><img class="" data-ratio="1.1594069" data-type="jpeg" data-w="1079" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY75h8A2gcicOng2LmH082KcWhVibXRpjItcd3qjTmZOXIruZy3cAgoDOJA/640?wx_fmt=jpeg" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;text-align: left;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;" /></p></section></section></section></section><section style="max-width: 100%;box-sizing: border-box;display: inline-block;vertical-align: middle;width: 135.391px;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;vertical-align: middle;display: inline-block;line-height: 0;width: 135.391px;box-shadow: rgb(240, 128, 128) 0px 0px 0px;overflow-wrap: break-word !important;"><svg xmlns="http://www.w3.org/2000/svg" class="" style="vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;" viewbox="0 0 850.6 675" x="0px" y="0px" width="100%"><g 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data-ratio="1.2407407" data-type="png" data-w="378" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7yKO5Clkd0uR0zIwKkSAsNElN6XsnQcbfYy53X2cgQsVDOq1SwcwKLw/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 378px !important;visibility: visible !important;" /></section></section></section></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 15px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 0.3em 0.8em;max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 1em;color: rgb(255, 255, 255);background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">提升品质</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">根据客户的需求,在制定标准化产品的过程中,进行持续改进,进而来强化品质管理、提升产品的各项质量,是客户满意。</p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 1px;border-style: solid;border-color: white;display: inline-block;line-height: 0;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.4844358" data-type="png" data-w="514" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7XvQFFibMFuwwpvLff4qD21LLF8AVrY34jFZT2QP4S4VMYmhs5aiaQeRQ/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 514px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-bottom: 15px;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="padding: 0.3em 0.8em;max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 1em;color: rgb(255, 255, 255);background-color: rgba(183, 96, 96, 0.51);overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">优化成本</strong></p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">成本控制在设计阶段,以集中采购来降低成本,了解客户的关注点与需求,保证产品质量满足用户的前提下,来进行成本优化、流程优化、整合资源,从而提高产品力减少库存。</p></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin-top: 8px;margin-bottom: 18px;padding-right: 0.5em;padding-left: 0.5em;max-width: 100%;box-sizing: border-box;text-align: center;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;width: 660px;border-width: 1px;border-style: solid;border-color: white;display: inline-block;line-height: 0;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;overflow-wrap: break-word !important;height: auto !important;"><img class="" data-ratio="0.3575949" data-type="png" data-w="632" data-src="https://mmbiz.qpic.cn/mmbiz_png/nuK44I2Rs6hbZTPsGS8dDsdsQJic3AyY7iaO0tgVia80U98ZcyTKYqterwBtsia9wxHfibuicRQqFc5tvlZZCSlXvfKg/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;width: 632px !important;visibility: visible !important;" /></section></section></section><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 27.2px;white-space: normal;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;font-size: 14px;line-height: 2;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">正所谓一流企业制定标准和游戏规则,万科等行业标杆企业早已建立了标准化体系,通过不断发掘并整合项目实际操作中积累的经验和教训,实现“像麦当劳一样运作”的标准化运营。标准化将会给企业带来产业化与规模化。</p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: 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!important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;overflow-wrap: break-word !important;">了解了万科标准化定制思路与标准化产品的优势,下一篇《标准化推广与应用及标准化未来的工作》敬请期待......</p></section></section></section><p><br /></p><p><br /></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">—— TO BE CONTINUED ——</span></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;text-align: center;"><br /></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">猜你想再看</span></p><p style="white-space: normal;"><br /></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;"><span style="font-size: 12px;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: 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href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">北京</a>&nbsp;|</span></span></p><p><br /></p>

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