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万科客研的前世(五)

发布于 2019-01-22

<p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">前期回顾(<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484774&amp;idx=1&amp;sn=9041e2cf35b53f9e9e9186f534ccaa1f&amp;chksm=97557f42a022f65481defc294736beb3f21a277deca6a56e8d79e579234a605852771614a907&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科为什么做客研</a>,<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484785&amp;idx=1&amp;sn=2159d80a90a271011b7bed93f7c25965&amp;chksm=97557f55a022f643c132eb1e7c302d66c1af66e3f6f0ed48d02173116e5f3ee3fe330532d5e6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科怎么做问卷</a>,<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484866&amp;idx=1&amp;sn=4d77a90df86845d2c897dc7f5090286d&amp;chksm=97557fe6a022f6f070aab94ef7abcb573a93064fa7e7bfb7e45077bfa32d46316d0b486b9fb3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科怎么定量分析问卷</a>,<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484878&amp;idx=1&amp;sn=90389b2ca65947c52f2cf5ce841c1bc5&amp;chksm=97557feaa022f6fc75f3a6707d759cd16a7bc7045f400fe20983a513ea1b2b85874be8e7a3c0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科怎么进一步细分客群</a>):</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.7095631641086186" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyUJa4qlUyBibFjG8jbyrZlYAh9UcrPhzxdLb7vxj7WgevS5oL5OXMJP21UdGnRkhMXHaoz84xpReA/640?wx_fmt=png" data-type="png" data-w="847" style="" /></p><p style="text-align: left;"><br /></p><p style="text-align: left;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">通过两个维度,进一步细分5大类客群为9类客群,万科怎么描述这9类客群呢——</span></p><p style="text-align: left;"><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><strong><span style="font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);">1、青年之家</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><table cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="120"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会新锐</span></p></td><td colspan="3" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;padding: 0px;" width="156"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">望子成龙</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健康养老</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td colspan="2" style="border-color: windowtext currentcolor;border-style: solid none;border-width: 2px medium;padding: 0px;" width="117"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">经济务实</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="48"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="52"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="56"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一二三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;padding: 0px;" width="57"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td></tr><tr height="0"><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="48"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="52"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="56"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="84"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="57"><br /></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">家庭结构</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">25-34岁的青年或青年伴侣(无孩子、无老人);占市场比例13%左右</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">购房动机</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">现阶段的“栖息”与“自己享受、方便”,未来“生小孩”</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">栖息:不喜欢一直租房、想拥有属于自己的房子是青年之家购房的主要动机</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">自己享受、方便:想周末 / 度假去住、买个房子自己享受</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋价值</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">对“品味体现”、“社交娱乐”的价值认同感强烈</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">品味体现:更多地认为房屋能够体现个人品味、情调甚至个性</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社交娱乐:年轻人爱好交友,房屋是一个重要的朋友聚会、娱乐的场所</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋特征需求</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健身娱乐设施</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健身娱乐:年轻人爱好娱乐,对小区里有条件较好的室内健身场所、附近有大型运动场所、到娱乐休闲场所酒吧、卡拉OK方便等方面的要求较高</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">购房面积相对较小,平均打算购买面积为96.2平米。对精装修及菜单式装修的接受程度要更高</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">个人及家庭背景</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">受教育程度较高(70%以上接受过大专及以上教育),仅次于“富贵之家”</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">家庭收入较高(年平均收入7.9万)。由于家庭人口数量少,实际人均收入仅次于“富贵之家”</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">更多喜欢从事电子影像娱乐类及健康娱乐类消费:上互联网、看电影、游泳、健身房健身</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><span style="font-size: 14px;">家庭价值:</span>如何享受生活、家庭成员的职业发展,以及与之相关的社会交际,是这类家庭关心的重点</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);">2、青年持家</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><table cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="120"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会新锐</span></p></td><td colspan="3" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;padding: 0px;" width="156"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">望子成龙</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健康养老</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td colspan="2" style="border-color: windowtext currentcolor;border-style: solid none;border-width: 2px medium;padding: 0px;" width="117"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">经济务实</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="48"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="51"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="57"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一二三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;padding: 0px;" width="57"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td></tr><tr height="0"><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="48"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="51"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="57"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="84"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="57"><br /></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">家庭结构</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">25-34岁的青年+父母(无小孩),占市场比例16%左右</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">购房动机</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">“孩子(长大)独立”、“给老人更好的居住环境”是这类双核心家庭的均衡考虑</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子(长大)独立:准备结婚 / 子女准备结婚 / 独立是一方面的考虑因素</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">给老人更好的居住环境则是另一方面的考虑</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋价值</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">照顾老人是这类家庭内部一定程度妥协后对房屋的价值认同</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">照顾老人:方便照顾老人的地方、让老人安享晚年的地方</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">由于和父母同住,年轻人的“个性”、“品味”在这类家庭中被一定程度上压抑了</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋特征需求</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人和年轻人需求兼顾</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老年人对“周边有公园”、“附近有大医院”和年轻人对“有大型健身场所”、“周围交通顺畅”的需求均在兼顾之内</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">由于资源拥有并不窘迫,购房面积仅次于“富贵之家”和家庭人口数较多的“孩子三代”,而购房单价也仅次于“富贵之家”。打算购买“3室2厅”户型的比例更高(37 % )</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">个人及家庭背景</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">受教育程度较高(70%以上接受过大专以上教育),和“青年之家”基本持平</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">家庭收入基本相当于“青年之家”</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><span style="font-size: 14px;">家庭价值:</span>“家庭和睦”、“如何快乐的生活”是这类家庭的关心点</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);">3、小太阳</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><table cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;padding: 0px;" width="120"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会新锐</span></p></td><td colspan="3" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="156"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">望子成龙</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健康养老</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td colspan="2" style="border-color: windowtext currentcolor;border-style: solid none;border-width: 2px medium;padding: 0px;" width="117"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">经济务实</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="48"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="55"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="53"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一二三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;padding: 0px;" width="57"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td></tr><tr height="0"><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="48"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="55"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="53"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="84"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="57"><br /></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">家庭结构</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">0-11岁小孩 + 父母;占市场比例17%左右</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">购房动机</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小孩成长是购房的决定性驱动因素</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小孩成长:为了让小孩有更好的生活条件,能够去更好的学校学习</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋价值</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">房屋是孩子成长的地方</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子成长:房屋是孩子健康成长的地方,也是由此获得安全感的地方</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋特征需求</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">与孩子成长有关的文化教育及安全需求非常鲜明</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">文化教育:有高质量的幼儿、小学教育可以让小孩接受更好的教育;小区里的安全能够给孩子健康成长创造条件,带来心理上的安全感</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">个人及家庭背景</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">受教育程度处于中等水平:受大专及以上教育程度的比例接近50%</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">平均家庭年收入7.1万元,稍低于其他含青年人的家庭类型</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">一般性的购物及沟通性消费:例如外出吃饭、外出购物是从事更多的闲暇休闲活动</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">现阶段家庭价值相对单一:“最关心孩子的成长”</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);font-size: 14px;">4、后小太阳</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><table cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="120"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会新锐</span></p></td><td colspan="3" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="156"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">望子成龙</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健康养老</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td colspan="2" style="border-color: windowtext currentcolor;border-style: solid none;border-width: 2px medium 1px;padding: 0px;" width="117"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">经济务实</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="48"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="55"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="53"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一二三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;padding: 0px;" width="57"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td></tr><tr height="0"><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="48"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="55"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="53"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="84"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="57"><br /></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">家庭结构</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"> 12-17岁小孩 + 父母;占市场比例8%左右</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">购房动机</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小孩成长是购房主要驱动因素,目前住房条件不够理想也是重要原因</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小孩成长:为了让小孩能够去更好的学校学习是主要驱使购房的原因</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">现有住房条件不够理想:目前房屋本身差、周围环境差也是一个重要驱动因素</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋价值</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子成长与工作场所</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子成长:孩子健康成长的地方、获得安全感的地方</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">工作场所:房屋是工作的地方、学习、充电的地方。孩子的成长以及社会压力,使得这类家庭的父母,不得不更多地学习和充电</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋特征需求</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">围绕孩子的成长和教育,文化教育方面的需求比较鲜明</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">文化教育:靠近文化教育高等院校,能够为孩子营造学习氛围</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">个人及家庭背景</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">受教育程度处于中等偏下水平,次于“小太阳”家庭。家中收入最高者,受大专及以上教育程度在仅在30%以上</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">资源拥有相对匮乏,家庭年平均收入为6.4万,低于小太阳家庭</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">休闲活动:除一般性沟通消费之外,更多地从事“阅读报纸、杂志”和“参加各类教育、学习活动”。这也许和孩子的成长,社会对人的教育文化水平要求,逐步提高带来的压力有关</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">家庭价值:以孩子为中心,目前最关心孩子的教育及孩子的成长</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);font-size: 14px;">5、孩子三代</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><table cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="120"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会新锐</span></p></td><td colspan="3" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="156"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">望子成龙</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健康养老</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td colspan="2" style="border-color: windowtext currentcolor;border-style: solid none;border-width: 2px medium 1px;padding: 0px;" width="117"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">经济务实</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="48"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="55"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="53"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一二三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;padding: 0px;" width="57"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td></tr><tr height="0"><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="48"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="55"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="53"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="84"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="57"><br /></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">家庭结构</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人+中青年夫妇+18岁以下读书孩子;占市场比例6%左右</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">购房动机</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">出于多方位的考虑而打算购房,明显显示出了多核心的特点-“孝敬老人”、“小孩成长”和“大房提升”</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">考虑老人:为了让老人有更好的居住条件,孝敬老人</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">考虑小孩:为了小孩成长,可以让小孩能够去更好的学校学习</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">考虑全家人:希望大房提升,想拥有更大的厅、卧室</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋价值</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">与三类家庭成员相对应的三类价值-照顾老人、孩子成长及工作场所</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">照顾老人:方便照顾老人的地方、让老人安享晚年的地方</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子成长:房屋是孩子健康成长的地方</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">工作场所:学习、充电的地方、有助于事业的发展</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋特征需求</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">三核心家庭对房屋特征具有多重需求,是典型的苛刻型客户</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">环境优美:靠近景色优美的风景区、小区周边有浓厚的文化氛围、小区里有大规模的园林设计、小区里有良好的绿化</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">文化教育:靠近高等教育院校、高质量的幼儿、小学和中学教育</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健身娱乐:小区内有大型健身设施、周边有大型运动场所</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">打算购买面积仅次于”富贵之家“,平均面积为110平米。但由于资源拥有不够充裕,购房单价不高,更多愿意购买距离市区较远的房屋</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">个人及家庭背景</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">受教育程度处于中等水平:受大专及以上教育程度的比例接近50%,基本相当于”小太阳“家庭;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">家庭收入</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">休闲活动:购物及沟通性消费居多,如外出吃饭、外出购物、本市市内、近郊旅游、亲友聚会、去喝茶</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">家庭价值: 家庭和睦,孩子成长是这类家庭的关心点</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);font-size: 14px;">6、老人一二三代</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;">&nbsp;</p><table cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="120"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会新锐</span></p></td><td colspan="3" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="156"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">望子成龙</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健康养老</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td colspan="2" style="border-color: windowtext currentcolor;border-style: solid none;border-width: 2px medium 1px;padding: 0px;" width="117"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">经济务实</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="48"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="55"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="53"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一二三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;padding: 0px;" width="57"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td></tr><tr height="0"><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="48"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="55"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="53"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="84"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="57"><br /></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">家庭结构</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">包括老人一代(空巢中年或老年),老人二代(老人+中年夫妻),老人三代(老人+中年夫妻+18岁以上孩子);占市场比例6%左右</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">购房动机</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">“孝敬老人”、“自我享受”是主要驱动因素</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孝敬老人:为了让老人就医更便利、父母年纪大了想和他们住在一起</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">自我享受:老人辛苦了一辈子,想买个房子自己享受</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋价值</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">房屋成为方便照顾老人的地方</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">照顾老人:房屋在“让老人安享晚年”上的价值被更多认同</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋特征需求</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">有老人的家庭更看重外部环境,小区环境优美成为主要房屋特征需求</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">环境优美:靠近景色优美的风景区、小区周边有浓厚的文化氛围、有大规模的园林设计和良好的绿化</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">考虑到老人的行动方便,更多购买6层或6层以内的矮层房屋(64%)。老人喜欢安静不喜欢在中心区购房,但考虑到交通、外出便利情况,位置也不应距离市区太远</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">个人及家庭背景</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">受教育程度较低: 60%客户只有初中或高中学历</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">平均家庭年收入6.4万元,和后小太阳、中年之家水平相当</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">被动性消费和娱乐:例如散步、去公园或附近锻炼、做家务、在家看电视</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">现阶段家庭价值:“注重家庭幸福”包括家人健康、和睦、快乐,事业顺利都是其关注要点</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);font-size: 14px;">7、富贵之家</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><table cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="120"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会新锐</span></p></td><td colspan="3" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="156"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">望子成龙</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健康养老</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td colspan="2" style="border-color: windowtext currentcolor;border-style: solid none;border-width: 2px medium 1px;padding: 0px;" width="117"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">经济务实</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="48"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="55"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="53"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一二三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;padding: 0px;" width="57"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td></tr><tr height="0"><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="48"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="55"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="53"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="84"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="57"><br /></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">家庭结构</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">各种家庭结构都有;占市场比例9%</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">购房动机</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">由于拥有资源最为丰富,具备多方面考虑的物质基础,因此购房考虑更多:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会地位提升:希望和跟我家社会地位相当的人住在一起、目前居住的房子和我的身份不符合</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">独立空间:想有一个单独的健身房间、一个单独的书房</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">跟风:周围人都买房,自己也想买,房屋消费存在着一定的炫耀心理</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋价值</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">房屋的“社会标签”价值被更多强调</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会标签:是我事业成功的标志、可以给我家挣得面子、体现我家社会地位</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋特征需求</span></strong><span style="font-size: 14px;">:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">带有社会标签意味的房屋特征明显,物理特征需求档次更高</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会标签:周边小区的档次也要很好、拥有高素质的小区居民、有名气的开发商</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">更多考虑大面积(平均137.5平米)大户型( 3室1厅和3室2厅的比例居多)房屋。装修需求更高(40%考虑精装修和菜单式装修)。市中心购房(29%)和郊区购房(26%)的比例更高。平均承受购房单价为6108元每平米,远高出其他家庭</span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;"><br /></span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">个人及家庭背景</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">70%以上学历在大专或以上,自己开公司/做买卖的比例很高(71%),部分已购置3处以上住房(28%)比例</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">收入水平远高于其他家庭,平均家庭年收入28.1万元</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">休闲活动丰富多彩</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">时尚健康型高消费:例如上非常正式的社交活动、打高尔夫球等</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">技能提高和身体保养:注重技能提高和身体保养、美容、经常参加各种棋琴书画活动等</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">家庭价值:“上层交际”注重与有着共同品位、地位、收入的人群交往</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);font-size: 14px;">8、务实之家</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><table cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="120"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会新锐</span></p></td><td colspan="3" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="156"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">望子成龙</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健康养老</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td colspan="2" style="border-color: windowtext currentcolor;border-style: solid none;border-width: 2px medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="117"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">经济务实</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="48"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="55"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="53"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一二三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;padding: 0px;" width="57"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td></tr><tr height="0"><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="48"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="55"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="53"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="84"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;word-break: break-all;" width="57"><br /></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">家庭结构: </span></strong><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">各种家庭结构都有,占市场比例14%</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">购房动机:</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">虽然务实之家拥有资源相对窘迫,但是仍然希望购置大房改善自己的居住质量</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">大房(提升):比现在拥有更大的厅和更大的卧室</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋价值:</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家对房屋价值无更高需求,需求仍然停留在满足生理需求层面</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">栖身居住:只是吃饭睡觉的地方</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋特征需求:</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">追求低生活成本,生活便利成为最主要房屋特征需求,其他方面要求均不高</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">生活便利:附近或小区里有小规模的便利店、商店、超市、附近或小区里有中小规模的医疗机构、方便的公交路线</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">受资源限制,打算购买面积(46%打算购买90平米以下房屋)和房屋总价(31.9万)在九类人群中是最低的。不过打算购买面积和以前相比住房面积已经有了很大提升(现有面积:50.5平米,平均打算购买面积:91.5平米)</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">个人及家庭背景</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">学历较低(86%高中以下学历),大部分在国营企业工作,多为基层人员</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">收入远低于其他类型的家庭,平均家庭年收入3.4万元</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">被动性消费和娱乐:例如散步、去公园或附近锻炼、做家务、在家看电视</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);font-size: 14px;">9、中年之家</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><table width="539" cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="121"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会新锐</span></p></td><td colspan="3" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="156"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">望子成龙</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健康养老</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 1px medium;padding: 0px;" width="62"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td colspan="2" style="border-color: windowtext currentcolor;border-style: solid none;border-width: 2px medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="116"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">经济务实</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="61"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="48"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="57"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="51"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="84"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一二三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;padding: 0px;" width="62"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 2px medium;padding: 0px;" width="60"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="56"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td></tr><tr height="0"><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="61"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="48"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="57"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="51"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="84"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="62"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="60"><br /></td><td style="border-color: currentcolor;border-style: none;border-width: medium;" width="56"><br /></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">家庭结构:</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年夫妇 + 18-24岁的孩子;占市场比例11%</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">购房动机:</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家拥有资源相对较少,房屋作为家庭的一项重要投资来考虑</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">置业:为了置业 / 等以后升值、或者给后辈留下一份产业</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋价值:</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">生活保障:是我家的一项重要投资、是未来生活的保障</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">安稳、安全:步入中年,更多追求是房屋“给我安全的感觉”、“给我稳定的感觉”</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">房屋特征需求:</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">虽然家庭资源不多,但内心仍然有对社会标签的向往</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会标签:外界认为有档次的小区,承诺开展丰富多彩的社区活动</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">房屋其他方面的特征需求表现不鲜明</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">个人及家庭背景</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">67%高中以下学历,大部分在国企工作</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">平均家庭年收入6.4万元,相比务实家庭1要高一些。但相对其他类型家庭,收入则略低或持平</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">被动性消费和娱乐:例如散步、去公园或附近锻炼、做家务、在家看电视</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">如何差异化分析不同客群,且听下回分晓~</span></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">—— TO BE CONTINUED ——</span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">猜你想再看</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 12px;margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">城市:</span></strong><span style="font-size: 12px;margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">徐州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">宿迁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">淮北</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">唐山</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">天津</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">深汕</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">哈尔滨</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">兰州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">常德</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">南宁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">桂林</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">柳州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">蚌埠</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">合肥</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">南京</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">上海临港</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">太原</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">北京</a>&nbsp;| </span></span></p><p><br /></p>

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