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万科客研的前世(十)

发布于 2019-01-28

<p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">前期回顾</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">1、<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484774&amp;idx=1&amp;sn=9041e2cf35b53f9e9e9186f534ccaa1f&amp;chksm=97557f42a022f65481defc294736beb3f21a277deca6a56e8d79e579234a605852771614a907&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科为什么做客研</a></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">2、<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484785&amp;idx=1&amp;sn=2159d80a90a271011b7bed93f7c25965&amp;chksm=97557f55a022f643c132eb1e7c302d66c1af66e3f6f0ed48d02173116e5f3ee3fe330532d5e6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科怎么做问卷</a></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">3、<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484866&amp;idx=1&amp;sn=4d77a90df86845d2c897dc7f5090286d&amp;chksm=97557fe6a022f6f070aab94ef7abcb573a93064fa7e7bfb7e45077bfa32d46316d0b486b9fb3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科怎么定量分析问卷</a></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">4、<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484878&amp;idx=1&amp;sn=90389b2ca65947c52f2cf5ce841c1bc5&amp;chksm=97557feaa022f6fc75f3a6707d759cd16a7bc7045f400fe20983a513ea1b2b85874be8e7a3c0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科怎么进一步细分客群</a></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">5、<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484884&amp;idx=1&amp;sn=ad6598f04346ab038534d35cca565494&amp;chksm=97557ff0a022f6e6ae2f25262971902b83e40d66172b5326640dde83c8ca2d0aa3bac7e9894f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科怎么描述客户</a></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">6、<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484916&amp;idx=1&amp;sn=a94a7800307e79b1514112dd0aa6f391&amp;chksm=97557fd0a022f6c67f78209e9acdfe545e766572c566465e0811a7003e10058fa7b819a5003e&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科如何分析细分客群的差异性</a></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">7、<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484940&amp;idx=1&amp;sn=3dccb2e79bec13cd544137f73ab0d2ca&amp;chksm=97557c28a022f53e43489e427583e6a5cffb0657470e6b50b6186f1927392557905d6218e2bf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科如何细分已成交客户</a></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">8、<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484941&amp;idx=1&amp;sn=99c66f2465bcda8ed05c7d5c048143d8&amp;chksm=97557c29a022f53f40d5c0098bfe435e757c61cacf76a944ec6101ffa3f1b539a8735961b4a6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科如何将已成交客户,和全国细分客群,做比较分析</a></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">9、<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484947&amp;idx=1&amp;sn=4dd038444bf5c12b8157aa00f86c42cd&amp;chksm=97557c37a022f521ea929c6bc2d645dacf27d7704422cce013e9b63d3d5d6affa2ca6b847d24&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科已成交客户特征</a></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.35437430786268" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeiaBo6lU2cQFfaR8v5MMncL24xU2DAY3TrU7FwQIvpTRRmQXwicVuEYGg/640?wx_fmt=png" data-type="png" data-w="903" style="" /></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><strong>PART 1</strong></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><strong>万科原有业务种类</strong></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><span style="font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong>四季花城系列</strong></span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>:城乡结合部、大规模、多层小高层中低密度</strong></span></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">从1997年,深圳四季花城的开发成功,奠定了这种城乡结合部的大规模、多层小高层、中密度住宅小区的开发模式。</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">目前,四季花城系列,已经进入了武汉、南昌、沈阳、长春等大中城市。</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">前期的城市花园模式,定位在城市中心,档次也较高,但后期的城市花园,趋同于四季花城,这里都归入四季花城系列。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp; &nbsp;&nbsp;&nbsp;</span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="189" data-backw="287" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1b8AVGLEhd4bborUZFiaz5IST7icZszbdKwtGP3g4EOoBOPZNZaiaDpHmyQ/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bAf7ll1bq5aNHPdxLQ0be4gLibEMVVfS8nx4Ld19m0iaCz6Sgxwo4cf7g/0?wx_fmt=jpeg" data-ratio="0.6585365853658537" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bAf7ll1bq5aNHPdxLQ0be4gLibEMVVfS8nx4Ld19m0iaCz6Sgxwo4cf7g/640?wx_fmt=jpeg" data-type="jpeg" data-w="287" style="width: 100%;height: auto;" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">深圳四季花城 <br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;&nbsp;&nbsp; <br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="211" data-backw="264" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1buOgqianfnLdzj2LwuAHXn9Gn5ktZnXOgZlSBH9mFa2ISXyE8ZzJUakg/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bc7Go9vtzgQmRSEHp8UluXhicueQft5cqAAqWhROhiaM0Fy5iaSUsxaWdA/0?wx_fmt=jpeg" data-ratio="0.7992424242424242" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bc7Go9vtzgQmRSEHp8UluXhicueQft5cqAAqWhROhiaM0Fy5iaSUsxaWdA/640?wx_fmt=jpeg" data-type="jpeg" data-w="264" style="width: 100%;height: auto;" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">上海假日风景&nbsp;&nbsp;&nbsp;&nbsp; <br /></span></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="241" data-backw="363" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bu8wC2piaeqLWp7AmBPGrgpUnJKGZEj5bZsfzCjKicIBOib4HXpYua4dGw/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bBLl07y7dqL5mrYOkK01BySSzuiax7Lkj0vicJqXic6tmrKEeuHcgo0fQQ/0?wx_fmt=jpeg" data-ratio="0.6639118457300276" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bBLl07y7dqL5mrYOkK01BySSzuiax7Lkj0vicJqXic6tmrKEeuHcgo0fQQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="363" style="width: 100%;height: auto;" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">北京青青家园<br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><span style="font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong>金色家园系列</strong></span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>:城市中心位置、中等规模、小高层高层、中高密度</strong></span></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">从2000年,深圳金色家园的成功推出,开创了万科另一种开发模式:在城市的中心位置,开发小高层高层、中高密度、中等规模的住宅小区。</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">目前已有成都金色家园、南京金色家园、沈阳金色家园,还有像北京万科星园、南京光明城市,由于项目比较相似,也归入金色家园系列。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp; &nbsp;&nbsp;</span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="253" data-backw="386" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bN9ia8J24828kxOEpS3NZaWaiamWbWj82icdByDUhHJHS0mmyQymJ5Jmuw/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bGtW6xCNpAp9sNDlrNjuUibj2PUjJdxzjKF4b5YULGIbAwYJCvUIfITg/0?wx_fmt=jpeg" data-ratio="0.655440414507772" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bGtW6xCNpAp9sNDlrNjuUibj2PUjJdxzjKF4b5YULGIbAwYJCvUIfITg/640?wx_fmt=jpeg" data-type="jpeg" data-w="386" style="width: 100%;height: auto;" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">深圳温馨家园</span></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="260" data-backw="379" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bRN66FPac78qZUgnnIbHo1M1n2SraMvVDemsyib8jUb3uwAiaevZTz7Aw/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bzQPWvTTugIa8DRZ8DtHibEnwsjxicIHcJ2F5XrPpuHkibqXGycBJgsyiaQ/0?wx_fmt=jpeg" data-ratio="0.6860158311345647" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bzQPWvTTugIa8DRZ8DtHibEnwsjxicIHcJ2F5XrPpuHkibqXGycBJgsyiaQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="379" style="width: 100%;height: auto;" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">深圳金色家园</span></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="302" data-backw="401" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bHibhVfF7KTK4DkDk8DS5ibsnicVlpzbQgm3tEuiauI42FpZXZgDib3RuzicA/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bUYTu8mmtCyoiavgEWY1PSk6cChN5EQWSXkaBQ96S7djP2297bAIFslA/0?wx_fmt=jpeg" data-ratio="0.7531172069825436" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bUYTu8mmtCyoiavgEWY1PSk6cChN5EQWSXkaBQ96S7djP2297bAIFslA/640?wx_fmt=jpeg" data-type="jpeg" data-w="401" style="width: 100%;height: auto;" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">成都金色家园</span></p><p><br /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><span style="font-size: 14px;background-color: rgb(2, 30, 170);color: rgb(255, 255, 255);"><strong>高档住宅(别墅)系列</strong></span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>:占有城市稀缺资源或城市核心位置</strong></span></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">高档住宅系列,可以算从万科俊园开始,这些项目都是稀缺资源导向型的,占有得天独厚的社会资源,或占有城市核心位置。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp; &nbsp;&nbsp;</span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="254" data-backw="442" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bpeiaxic9iboI6q8uFmJjTefrTmLiazH5Toygj9g6DUgJSMsLHia9gwJ27Pw/0?wx_fmt=jpeg" data-copyright="0" data-ratio="0.5746606334841629" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bpeiaxic9iboI6q8uFmJjTefrTmLiazH5Toygj9g6DUgJSMsLHia9gwJ27Pw/640?wx_fmt=jpeg" data-type="jpeg" data-w="442" style="width: 100%;height: auto;" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">上海兰乔圣菲</span></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="161" data-backw="233" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bmKKGwx2oNCpaJGLmHoAuGsdIZ78z0xCzQUzOicYphcB5sVYfFWqIuxg/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bjRvUs2PLpKkv6b1icp4ricv8KoTOoF9CctTbKhgfxoMcfibVMRzibKP8rA/0?wx_fmt=jpeg" data-ratio="0.6909871244635193" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bjRvUs2PLpKkv6b1icp4ricv8KoTOoF9CctTbKhgfxoMcfibVMRzibKP8rA/640?wx_fmt=jpeg" data-type="jpeg" data-w="233" style="width: 100%;height: auto;" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">深圳17英里</span></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="180" data-backw="240" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bknBn6GzD3ibKJE4rIPmfxN5ySfsCFHFA7ToF9sK6PJvnPM1TEQIialnQ/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bJDwMG8981Y2K1LwVbsaO9O99XghsAgiaRibZDpJOYGzsHW546AfSYhGw/0?wx_fmt=jpeg" data-ratio="0.75" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bJDwMG8981Y2K1LwVbsaO9O99XghsAgiaRibZDpJOYGzsHW546AfSYhGw/640?wx_fmt=jpeg" data-type="jpeg" data-w="240" style="width: 100%;height: auto;" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">上海蓝山小城<br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><strong>PART 2<br /></strong></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><strong>一千万㎡储备土地的业务规划</strong></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">按照项目的运作模式、专业能力和生产流程,集团业务划分为三种类型:</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);font-size: 14px;"><strong>1、普通商品房(金色、四季等);</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);font-size: 14px;"><strong>2、高档商品房(兰桥圣菲、十七英里等);</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);font-size: 14px;"><strong>3、独立商业、酒店、办公楼(成都魅力之城商业部分等)</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">三类业务,不同主要表现在下表:</span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-backh="333" data-backw="379" data-before-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bwKyc25Eptlj5SB44qibJJDUnfTJzPG7aamibZcZrSWWXgibVicZDWbzCtA/0?wx_fmt=jpeg" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bHn0IGUbsGxiafhyPVmC1rCbg4afS6VV0dOdd99fpjRxJX4l2HuUgNicQ/0?wx_fmt=jpeg" data-cropx1="207.05882352941177" data-cropx2="1079.2156862745098" data-cropy1="183.52941176470588" data-cropy2="949.0196078431372" data-ratio="0.8772935779816514" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1b7aV9A5T7FyWiaOIRPLfPAEuSXvSqvgh2JibE1tSnUpPFqrLEyKlIpWmA/640?wx_fmt=jpeg" data-type="jpeg" data-w="872" style="width: 556px;height: 488px;" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">考虑到三类业务的不同,以后各地公司项目,运作模式应该是:</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">分别由专业能力不同项目组,去采用三种不同的运作模式,去运作三类项目。</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">集团也应该用三种不用的指标,去考核三类项目。而不是我们目前的运作模式:一班人马,同时运作三种项目,这种开发模式,于以后社会的精细化分工不符。</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);font-size: 14px;"><strong>针对70%的普通住宅,还需要进行进一步的品类规划。</strong></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">万科具体如何做品类规划,且听下回分晓~</span></p><p><br /></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">—— TO BE CONTINUED ——</span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">猜你想再看</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 12px;margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">城市:</span></strong><span style="font-size: 12px;margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">徐州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">宿迁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box 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0px;" data-linktype="2">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">北京</a>&nbsp;| 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