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万科客研的前世(四)

发布于 2019-01-21

<p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">前情回顾(<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484774&amp;idx=1&amp;sn=9041e2cf35b53f9e9e9186f534ccaa1f&amp;chksm=97557f42a022f65481defc294736beb3f21a277deca6a56e8d79e579234a605852771614a907&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科为什么做客研</a>,<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484785&amp;idx=1&amp;sn=2159d80a90a271011b7bed93f7c25965&amp;chksm=97557f55a022f643c132eb1e7c302d66c1af66e3f6f0ed48d02173116e5f3ee3fe330532d5e6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科怎么做问卷</a>,<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247484866&amp;idx=1&amp;sn=4d77a90df86845d2c897dc7f5090286d&amp;chksm=97557fe6a022f6f070aab94ef7abcb573a93064fa7e7bfb7e45077bfa32d46316d0b486b9fb3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科怎么定量分析问卷</a>):</span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.6490066225165563" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzj1LgYt0tSlCN79wibicvJsOxwMYHxpbaw8AseanQQiaoZVDlOZP7ah4qqheGvicnB50HEQFm3nVwSoA/640?wx_fmt=png" data-type="png" data-w="604" style="" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">通过CATI定量的研究问卷,初步得到5类细分客群,<strong>接下来万科将对5类客群,做进一步深入细分。</strong></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);">1、富贵之家与经济务实的划分</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><br /></span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">家庭年收入的划分</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">根据有关部门,对全国大中城市居民家庭收入的调查结果,初步划分:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">经济务实</span></strong></span><span style="font-size: 14px;">:北京、上海和杭州家庭年收入在5万以下;广州、深圳家庭年收入在7万以下;二线城市家庭年收入在3万以下。</span></p><p><br clear="ALL" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">富贵之家</span></strong></span><span style="font-size: 14px;">:北京、上海和杭州家庭年收入在20万以上;广州、深圳家庭年收入在25万以上;大连、成都、武汉和南京家庭年收入在11万以上;青岛家庭年收入在15万以上。1529个定量分析样本家庭年收入分布情况如下表:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.33148558758314856" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyUJa4qlUyBibFjG8jbyrZlYoIHQ9xMKhIHv7161Esic0xTgErkuLQib9rgtnwmmGMY6HDMUGvRQaicLA/640?wx_fmt=png" data-type="png" data-w="902" style="" /></p><p style="text-align: center;"><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">教育程度与职业地位的甄别</span></strong></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">在第一步划分完成后,各城市经济务实占各城市总样本量的比例很高,如上海的经济务实比例占总人口的39.3%,考虑到调研过程中,被访者对收入情况的保守回答,因此对第一步经务实的问卷,又增加了教育程度和职位的甄别</span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.24022346368715083" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyUJa4qlUyBibFjG8jbyrZlY1tRFwledpgjciaUQxQdZcq1XYAnWhGHuuKBbII096hiaA9AqVCyHJicMg/640?wx_fmt=png" data-type="png" data-w="895" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.1653631284916201" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyUJa4qlUyBibFjG8jbyrZlYw784V5vUOlzZ0wGdU2ANqEcmcabgvdhXRvprlNTKEa4EibPSia6AudTw/640?wx_fmt=png" data-type="png" data-w="895" style="" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">各城市富贵之家和经济务实的比例:<br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.12387387387387387" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyUJa4qlUyBibFjG8jbyrZlYX6rP8hrVaKCKmmYBvs9WnJuhVj6Aqb5JrsgKj8HIsuUic3L4rGibicw7g/640?wx_fmt=png" data-type="png" data-w="888" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);">2、家庭年龄生命周期的划分</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">2.1三个划分纬度</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">常用的家庭年龄生命周期的划分纬度有:调查者年龄、婚姻状况、调查者的子女年龄、和父母年龄等。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">结合房产需求,直系亲属是否同住的需求,重点划分为三个纬度:业主年龄、孩子年龄和父母(老人)是否同住。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">业主年龄的三段划分:</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年25-34岁,中年35-44岁,老年45-60岁。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">下图为调研样本,在业主年龄和孩子年龄的两个纬度的分布情况,从孩子年龄的指标,业主年龄可出初步分为以上三段,同时在房屋价值等五个纬度来反复验证业主年龄的三段划分是否合适。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="608" data-backw="392" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyUJa4qlUyBibFjG8jbyrZlYvEsDJjgTukYFA3SxoYEGsZzS6VZShgdOPteHpY7I7uXagvQXnQUjZg/0?wx_fmt=png" data-copyright="0" data-ratio="1.5510204081632653" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyUJa4qlUyBibFjG8jbyrZlYvEsDJjgTukYFA3SxoYEGsZzS6VZShgdOPteHpY7I7uXagvQXnQUjZg/640?wx_fmt=png" data-type="png" data-w="392" style="width: 100%;height: auto;" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">孩子年龄</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">按照孩子的小学、中学、大学以及工作的四个生命周期,把孩子年龄分为五种:没有孩子,0-11岁,12-17岁,18-24岁,24岁以上或者孩子结婚了。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">是否有父母(老人)同住</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">考虑到房产的特点,直接分为了两种:有父母同住和无父母同住。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">2.2&nbsp; 细分结果</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">业主年龄+孩子+老人三者排列组合,同时合并同质型家庭,最终得出了多类家庭结构,如下表:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><table cellspacing="0" cellpadding="0"><tbody><tr><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;background: silver none repeat scroll 0% 0%;padding: 0px;" width="36"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">价值纬度</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;background: silver none repeat scroll 0% 0%;padding: 0px;" width="87"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">家庭生命周期纬度</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 2px 2px 2px medium;background: silver none repeat scroll 0% 0%;padding: 0px;" width="100"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">细分指标</span></p></td><td style="border-color: windowtext currentcolor;border-style: solid none;border-width: 2px medium;background: silver none repeat scroll 0% 0%;padding: 0px;" width="312"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">详细描述</span></p></td></tr><tr><td rowspan="2" style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="36"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">社会新锐</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 1px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="87"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td rowspan="2" style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="100"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">业主年龄、是否父母(老人)同住</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="312"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">年龄25-44岁的青年或青年伴侣(无孩子、无父母)</span></p></td></tr><tr style="height:27px;"><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="87" height="27"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="312" height="27"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">年龄25-34岁或者已经结婚的青年 + 父母(老人)</span></p></td></tr><tr><td rowspan="3" style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="36"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">望子成龙</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 1px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="87"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td rowspan="3" style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="100"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子年龄、是否父母(老人)同住</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="312"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">0-11岁小孩 + 业主</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 1px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="87"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="312"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">12-17岁小孩 + 业主</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="87"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">三代孩子</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="312"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人+业主+18岁以下孩子</span></p></td></tr><tr style="height:52px;"><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="36" height="52"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">健康养老</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="87" height="52"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一二三代</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="100" height="52"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">有老人家庭的直系代数</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="312" height="52"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">(准)空巢中年或老年、老人+中年夫妻、老人+中年夫妻+18岁以上孩子</span></p></td></tr><tr style="height:50px;"><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="36" height="50"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="87" height="50"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">富贵之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="100" height="50"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">家庭年收入</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="312" height="50"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">收入(包括教育、职务等资源)远高于其他家庭的家庭</span></p></td></tr><tr style="height:37px;"><td rowspan="2" style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="36" height="37"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">经济务实</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="87" height="37"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">务实之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="100" height="37"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">家庭年收入</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="312" height="37"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">收入(包括教育、职务等资源)远低于其他家庭的家庭</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px;" width="87"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 2px 2px medium;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="100"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">业主和子女年龄</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 2px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px;" width="312"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年夫妇 + 18-24岁的孩子</span></p></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">注:由于老人一代、老人二代和老人三代的样本量太小,不足以支撑做后面五个纬度的市场分析,所以把三类合为老人一二三代。九类细分和十一类细分的差别就在与老人导向家庭是否合并。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">2.3 各城市各类人群的分布</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.5664414414414415" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyUJa4qlUyBibFjG8jbyrZlYDUEvQ6ymEh3yVuhHAkLZPSiaNf3BEu1mR9ngQ8t8A1F7jMXhxEIrp0Q/640?wx_fmt=png" data-type="png" data-w="888" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">注:由于每个城市只有150个样本量,从上表还不能简单判断各类人群在每个城市的分布比例,如对于上海的小太阳、后小太阳和孩子三代客户少的判断,还需要进一步验证。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);">3、家庭生命周期划分和房屋价值划分的关系</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">家庭核心是否单一,决定了房屋价值是否单纯,如下表所示:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><table cellspacing="0" cellpadding="0"><tbody><tr><td style="border-color: windowtext windowtext currentcolor currentcolor;border-style: solid solid none none;border-width: 3px 1px medium medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="88"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">核心数量</span></p></td><td style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 3px 1px 1px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="89"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">各类人群</span></p></td><td style="border-color: windowtext currentcolor;border-style: solid none;border-width: 3px medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px 7px;" width="359"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">房屋价值需求</span></p></td></tr><tr><td rowspan="4" style="border-color: windowtext windowtext windowtext currentcolor;border-style: solid solid solid none;border-width: 3px 1px 3px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="88"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">单核心家庭</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">房屋诉求集中</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 1px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="89"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px 7px;" width="359"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">集中满足青年对房屋的诉求</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 1px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="89"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小太阳</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px 7px;" width="359"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">以孩子为导向,重点在满足孩子成长需求</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 1px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="89"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">后小太阳</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px 7px;" width="359"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">孩子长大,家庭核心稍有偏向父母,但重点还是孩子</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 3px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="89"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人一代</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 3px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px 7px;" width="359"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">以老人为导向,健康养老</span></p></td></tr><tr><td rowspan="4" style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 3px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="88"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">多核心家庭</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">房屋诉求分散</span></p></td><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 1px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="89"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">青年持家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px 7px;" width="359"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">以青年为主,同时兼顾老人的需求</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 1px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="89"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">三代孩子</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px 7px;" width="359"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">三核心家庭,对房屋需求最多</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 1px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="89"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">老人二三代</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 1px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px 7px;" width="359"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">兼顾中年和老人的双重需求</span></p></td></tr><tr><td style="border-color: currentcolor windowtext windowtext currentcolor;border-style: none solid solid none;border-width: medium 1px 3px medium;background: rgb(255, 255, 153) none repeat scroll 0% 0%;padding: 0px 7px;" width="89"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">中年之家</span></p></td><td style="border-color: currentcolor currentcolor windowtext;border-style: none none solid;border-width: medium medium 3px;background: rgb(204, 255, 255) none repeat scroll 0% 0%;padding: 0px 7px;" width="359"><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">兼顾中年和青年孩子的双重需求</span></p></td></tr></tbody></table><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">注:在做全国市场细分中,由于样本量太小而且房屋价值趋同,把老人一代、二代和三代合一,但从家庭结构纬度来说是这是三种独立家庭结构。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">单核心家庭房屋诉求集中,对于房屋特征需求比较单纯,按照细胞分裂原则,这类单核心家庭将首先脱离出来,形成较单纯的社区。</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">同时,开发商运作也相对比较简单,如现在很多青年公寓的出现,就是这类家庭脱离的验证;而多核心家庭目前还停留在大型综合社区中,但随着社会的发展,这部分家庭也必将分化。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">两种细分纬度,得到的两种细分结果并不是割裂的,而是相互穿插交融。</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">如青年持家在房屋价值上,以社会新锐为主,同时,由于家有老人,也有一部分健康养老的房屋价值;孩子三代的同时,有望子成龙和健康养老两种房屋价值。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">两种细分结果的关系如图所示:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.7095631641086186" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyUJa4qlUyBibFjG8jbyrZlYAh9UcrPhzxdLb7vxj7WgevS5oL5OXMJP21UdGnRkhMXHaoz84xpReA/640?wx_fmt=png" data-type="png" data-w="847" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">具体各类人群的特征,且听下回分晓~</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">—— TO BE CONTINUED ——</span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">猜你想再看</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span 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100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">哈尔滨</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">兰州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">常德</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">南宁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">桂林</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">柳州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">蚌埠</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">合肥</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">南京</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">上海临港</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" data-linktype="2">太原</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">北京</a>&nbsp;| 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