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万科客研的前世(集锦下)

发布于 2019-02-04

<p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">前期回顾:<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649832111&amp;idx=1&amp;sn=70c5af1cf484893d6deec4de7b338825&amp;chksm=83517b70b426f26655b517a53f43ddd7f047864e524246dfef1a4b0aa970fb2f5e3177d7e8fd&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科客研的前世(集锦上)</a>,万科为什么要做客户细分,怎么做全国的客户细分,以及万科已成交客户的细分。</span></p><p><br /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.6718938480096501" data-s="300,640" data-type="png" data-w="829" style="visibility: visible !important;width: 677px !important;height: auto !important;" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxMibzUu130luGIBpAGMmTQrPEibgzdYQt8rAibsicMkuta7rUtshpiboq0UJnaCsPtpJoHM938J6M1WJg/640?wx_fmt=png" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">接下来就是,两个细分结果的交叉分析,以及客户细分应用落地的工作——</span></p><p><br /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">注:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">1、全国市场中经济务实中,“纯务实之家”占14%,万科成交客户中,有纯投资客户占6.8%,下面分析中,分别对全国公寓住宅市场客户,和万科成交客户的数据,进行了修正。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">2、由于全国公寓住宅市场,客户细分和万科成交客户问卷不同,对购房动机、认知途径、购买的主要理由等,分析纬度均不相同,分析结果仅做参考。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">1、分析比较的可行性</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">数据收集时间的一致性:</strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">全国市场定量分析的数据收集工作,是在2004年6月20日– 6月30日完成;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科成交客户数据,收集工作持续了一年,从04年6月1日至05年6月9日。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">由于其中,跨越了511宏观调控,客户的组成,可能会发生一些变化,需要重点分析05年5月成交客户的数据:</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">五月,集团成交1553套住宅,其中,珠三角地区787套,占50%(深圳402套、广州208套、东莞148套、中山29套);</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">长三角地区127套,占14%(南京103套、上海24套、南昌95套);</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">北京地区359套,占23%(北京101套、沈阳135套、天津88套、鞍山51套、大连33套、长春31套),考虑到受宏观调控影响最大的长三角地区(上海南京),成交客户比例很小。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">同时,宏观调控对市场影响的滞后性,初步判断宏观调控,对成交客户的各类客户比例没有影响。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">可以初步认为,两类数据收集的时间,具有一致性。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">数据收集城市选择的一致性:</strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">全国市场,定量分析收集数据的城市共10个:一线城市(北京、上海、深圳、广州)、二线城市(杭州、南京、大连、成都、青岛、武汉),基本涵盖,全国的三大区域和各种一二线城市。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科成交客户,分布城市共16个:</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">一线城市(北京、天津、上海、深圳、广州)、</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">二线城市(南京、大连、成都、武汉、沈阳、无锡、南昌、长春),</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">三线城市(鞍山、东莞、中山)。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">比较两个城市组,可以看出,万科成交客户收集城市中的天津、沈阳、无锡、南昌、长春和鞍山,分别于全国市场细分中的北京、南京和大连类似。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">只有东莞(183)和中山(297)这两个城市,非常有特性,在全国市场中没有涵盖,共480个样本,占4%左右,在进一步分析中应该适当注意。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">2、各类客户比例分析比较</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.6505882352941177" data-s="300,640" data-type="png" data-w="850" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeoCTTKIJCYurxgkqqFVZYULMKg4OTINHjAkyXqbvUFNovnaiaOzHm6Qg/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在万科的核心客户群中,青年之家占27%,比全国比例高12%;小太阳占19%;富贵之家占17%比全国高7%。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">说明万科项目,对这三类客户非常有吸引力。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科项目比较有品味,项目规模较大,能较好照顾老人、促进孩子成长,万科项目,成为一种社会标签的象征,分别满足这三类客户的不同需求;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">由于大部分万科项目,在城乡结合部,教育配套不完善,小太阳和后小太阳的比例,略低于全国市场。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">下一步,万科应该加大对青年持家的关注程度,作为新的客户增长点;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">由于中年之家,对房屋价格比较明感,而对房屋的其他属性要求不多,对这部分人群适当关注即可;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">随着人口老龄化越来越严重,加大对老人一二三代的关注,尽快开发老年住宅,以便于保持万科的持续领跑。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">3、置业面积、单价和总价分析比较</strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.6022727272727273" data-s="300,640" data-type="png" data-w="968" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeGRWG2Zms9EOz1F7SogdvDBbUbiaBicw6dFvDqqSdBKjJNYdJ7LPZibBqQ/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">全国客户现有住房面积,都远远低于他们意愿购房面积,这主要是由于所选的调查,客户以准备购房客户为主,但同时,可以看出全国市场的购房潜力很大;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科客户的购房面积,普遍比全国客户意向购房面积,大15平米左右,万科的客户,基本都是市场的中高端客户;万科青年持家的面积,基本同全国水平。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.58" data-s="300,640" data-type="png" data-w="900" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1Se833H6msPsJTKJ9H8bH9LLes1p18IlkuZ7EicVVCTQ1HSgXpuibcd2JVw/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">全国后小太阳,意愿购房总价较低,与这类人群的资源较少有关;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">相反,万科后小太阳,购房总价仅次于富贵之家,可以看出,万科后小太阳是全国市场的高端客户;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科老人一二三代,和中年之家比,全国客户购房总价,高25%以上,这两类客户,也是全国市场的高端客户。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科成交客户的购房总价,普遍比全国市场的意向购房总价高10%(青年之家、小太阳、孩子三代)。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科青年持家的购房总价,低于全国同水平。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.5735294117647058" data-s="300,640" data-type="png" data-w="884" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1Se4U2mAr5U60z8MmXgl69weQYhdRNPgYiazR4SrBDzEhF29nDusujUwpQ/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">由于资源相对较少,全国客户中小太阳,和后小太阳的购房单价最小,而家庭结构决定房屋面积不能太小,小太阳和后小太阳,更多会选择城市近郊等,地理位置较差的项目;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科成交客户中,青年持家的购房单价最少,而且低于全国水平;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">比较万科成交客户和全国客户,万科成交客户的房价,比全国市场都高500元左右。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">其中,后小太阳高900元/平米,可以进一步验证,后小太阳是全国的高端市场,青年之家和孩子三代,万科成交客户和全国市场客户差别200元/平米,万科这两类客户,资源略高于全国平均水平。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" clear="ALL" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">4、人群背景(教育程度、汽车拥有率和首次置业率)</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.6074332171893148" data-s="300,640" data-type="png" data-w="861" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeUrOxyNJdjnpUzFVb4RBla5j8AfZjDyqaEy4hYicqbTgz7P14jMjyz7g/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科成交客户中,青年之家和青年持家,首次置业率较高,主要是由于这两类客户,所在的生命周期,还属于积累期。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">资源较少的缘故,其他各类客户的首次置业率,只有30%左右,进一步验证,万科客户是市场的中高端客户;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">目前,全国市场的老人一二三代,二次置业率还很低,但随着人口老龄化,这部分人群,二次置业的高峰,很快就要来临;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" clear="ALL" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在全国市场细分中,调研的客户,是以意向购房的客户为主,所以在富贵之家,首次置业率高达79%。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">由于历史原因,在全国市场和万科成交客户中,教育程度,随着年龄的增长,逐步降低,青年之家和青年持家,教育程度远高于其他客户;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.6565315315315315" data-s="300,640" data-type="png" data-w="888" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeTOvsZ0ibD2XFicp44uLaoB25DhpKfgGeibsTnFuMmU5mYGTnzibAKtH2Ag/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科客户中后小太阳、老人一二三代和中年之家,教育程度远高于全国水平;万科客户中,青年之家和青年持家,与全国市场的差别最小,也得到进一步验证;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.6360582306830908" data-s="300,640" data-type="png" data-w="893" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeWU7dQ1kU2ibJO93vyiau7C7Pjn0xpKxia3aVxkq9lYpMibsadSeVx179iaA/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.5925110132158591" data-s="300,640" data-type="png" data-w="908" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1Seou9Dhfh9BEjUaVuEBA8oFodPC0ereUIgnhpLL9eW4ibpp1LVYT47elw/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">全国市场中,各类客户的汽车拥有率,差别不太大;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科客户中,后小太阳的汽车拥有率最高,青年之家和青年持家的汽车拥有率最低,但是他们的购车意愿最高;46%的富贵之家,有购车意愿,可能存在二次,或多次购车的可能。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">5、万科客户其他细项分析</strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">由于全国市场问卷中没有以下各类细项调研,以下只是针对万科成交客户做单独的初步分析。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" clear="ALL" /><span style="margin: 0px;padding: 0px;max-width: 100%;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">万科客户购房动机分析:</strong></span></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.5038251366120219" data-s="300,640" data-type="png" data-w="915" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1Se9neWyicNqSBicjsGbVa7WNHypuURHs7QndhaeInsju4jWjhgkQPqNpIA/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">进一步验证了,各类客户在购房动机方面的诧异:</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">青年之家和青年持家,购房动机,主要是独立生活空间;小太阳和后小太阳,重视子女教育;老人一二三代,重视父母养老;富贵之家,重点考虑社会身份地位和投资;作为三核心家庭,孩子三代的购房动机最复杂。<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">万科客户购房的主要理由:</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.6583242655059848" data-s="300,640" data-type="png" data-w="919" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeTZZy4XwMV19DD3L1uVzTslDvRHcKMt3CyDFL9siadjxKBkKBpuexpicg/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">所有客户,都非常重视,万科品牌和物业管理;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">青年之家,注重品味体现,更易被建筑风格所打动;青年持家,对小区环境设计、小区的居住人群、建筑质量和户型设计比较认可;中年之家,对小区内环境和建筑质量认可;富贵之家,希望占有稀缺资源,注重居住人群和建筑风格。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" clear="ALL" /><span style="margin: 0px;padding: 0px;max-width: 100%;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">万科客户购房的认知途径:</strong></span></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.629424778761062" data-s="300,640" data-type="png" data-w="904" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeFGDOXYbOwgL9CnL3bQO7y5ZicS77X50JKVdAS3FibtgQq24HjoQ3EicQw/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">孩子三代,以报纸等被动娱乐为主;对青年持家和后小太阳,应加大老业主推荐新业主的推广力度,因为他们更相信亲友介绍;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">对青年之家和青年持家,可以加大网络的推广力度;由于孩子三代的三个核心,他们对各种渠道的信息都比较明感;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">中年之家,对万科产品的重复购买率较高;投资者中,有较多的万客会会员和万科老业主。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">购房首要考虑因素</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.7301927194860813" data-s="300,640" data-type="png" data-w="934" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SehNec188oaInIibpEFmjqlcHcLc9qP11fBe3A7Pwq6cgrDCRw2de25Uw/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">参照全国市场的房屋特征需求,青年之家注重健身娱乐;作为多核心家庭青年持家和孩子三代在房屋特征需求方面考虑的因数更多,作为三核心家庭孩子三代考虑因素最多;青年持家对建筑材料比较重视,由于万科的后小太阳是市场的高档客户,他们对车位很关注。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">改进因素分析</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.6099893730074389" data-s="300,640" data-type="png" data-w="941" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeibiaCTa388LtG6ErGznu6rGyE68DkdT1g4vicUwnibX4QzbianRzg1quicibw/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">单核心家庭(青年之家、小太阳和后小太阳)的满意度要比多核心家庭(青年持家、孩子三代)高;多核心家庭对万科项目的地理位置和交通配套不太满意,同时对户型设计的期望值很高(前张表还是购买理由),小太阳和后小太阳对教育配套不满。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">项目类型的人群组成差异</strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在统计的万科成交客户样本中共有30个项目,初步划分如下:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">四季类项目共16个:北京万科青青家园、长春城市花园、鞍山城市花园、长春上东区、成都城市花园、大连城市花园、沈阳四季花城、东莞城市高尔夫花园、广州城市花园、广州四季花城、南昌四季花城、上海万科假日风景、深圳万科城、武汉城市花园、武汉四季花城、中山万科城市风景</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">金色类项目共6个:成都金色家园、南京金色家园、沈阳金色家园、北京万科星园、南京光明城市、深圳金域蓝湾</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">非四季金色类项目共8个:上海兰乔圣菲、上海蓝山小城、上海朗润园、深圳17英里、深圳东海岸、天津东立湖、天津水晶城、北京西山庭院;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">客户分布情况如下表:</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.3354908306364617" data-s="300,640" data-type="png" data-w="927" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeDww6jGlic0JG6QlOVzytEeozTsRjj273SZCMeNv5HWUpeoxGqG4rYuw/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">从上表可以看出四季类项目和金色类项目是覆盖全市场的综合产品,客户群组成基本一致。核心客户群都是青年之家、小太阳,两类客户占不到50%,其中都有6%左右的投资客户;四季的小太阳和孩子三代比例略高,金色的青年之家比例略高。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" clear="ALL" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">各类人群的付款方式分析:</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.28348214285714285" data-s="300,640" data-type="png" data-w="896" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SesibFGrn3s4kMSQXhdicUTDUetXc8cJXpw1LrsMCdyAMicdstsIE7HicPkg/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">由于办理按揭的难度增加,万科客户中的中年之家和老人一二三代的按揭比例远低于其他客户,其他客户的按揭比例基本相同,可见并不因为家庭资源的多少选择按揭与否。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">平均置业间隔</strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" clear="ALL" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">投资客户的二次以上置业间隔时间最短,其他各类客户都在3年以上</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.44504896626768226" data-s="300,640" data-type="png" data-w="919" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SesL3B1OedXg5ehPWXfuD4HTvibIdf5DF0OUZPTSDewuMWASeAC1SEKmQ/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">6、万科成交客户的人群背景差异</strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">行业背景分析</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.6183783783783784" data-s="300,640" data-type="png" data-w="925" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SesbPc4YiaXgouBdhicVvIPyrJTR4iavel39rD9Cqlvbu7ibiawBBumpkkUqg/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在客户的行业分布中,青年之家和青年持家中IT行业、房地产和媒体相对较多,主要原因是最近几年三个行业发展比较迅速,收入较多。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">其他客户的行业,分布比较平均,富贵之家中,贸易行业较多,投资客户,集中在房地产行业、贸易和商业。<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" clear="ALL" /><span style="margin: 0px;padding: 0px;max-width: 100%;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">职业背景分析</strong></span></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.35437430786268" data-s="300,640" data-type="png" data-w="903" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyQrrShg1hWgVntvsH8v1SeiaBo6lU2cQFfaR8v5MMncL24xU2DAY3TrU7FwQIvpTRRmQXwicVuEYGg/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;color: rgb(2, 30, 170);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">小太阳、后小太阳、中年之家中公务员比例较大,青年之家和青年持家中技术人员比例很大。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);"><br class="Apple-interchange-newline" />7、万科成交客户的总体描述:</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科成交客户,都是全市场客户的中高档人群,购房资源相对较多,购房面积较全国水平大,购房单价和总价也相对较高,以二次或多次置业为主。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在房屋特征需求方面,大部分客户,注重房屋的建筑风格和户型设计,喜欢万科项目的园林设计,同时,也会适当考虑房屋的社会标签属性,愿意适当放弃一些生活便利条件;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在房屋价值方面,大部分客户,比较注重房屋的品位体现,希望有自己的独立空间,在房屋作为生活保障方面考虑不多;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在家庭价值方面,上层交际、家庭幸福和孩子中心,是主要的三个方面;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在休闲活动方面,重视身体保养,经常开展远距离的旅行和时尚健康性消费,被动消费较少。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(2, 30, 170);">8、万科分类成交客户的描述:</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">青年之家:</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">占万科成交客户的24.9%,是万科的核心客户群。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">由于比较年轻,积累的资源相对不多,但由于教育程度最高,所从事的多是IT、房地产和媒体等高收入行业。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">他们更多会选择交通方便、单价较高、面积较小的项目,更倾向于金色类项目。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在房屋需求方面,注重品位体现和独立空间,容易被万科项目所营造的情调氛围打动,所以在四季类项目中,也有很大一部分的青年之家。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">核心客户群,并非是当前对万科利润贡献最大的客户群,但对这类客户,应重点发展成为万科的忠实客户,锁定他们日后的二次或多次置业。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">青年持家:</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">是万科成交客户中最少的人群,只占6.5%,但相对于全国市场19%的比例,也是发展潜力最大的人群。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科青年持家,购房总价和单价都小于全国的平均水平,是全国市场的中低端客户。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在房屋需求上,青年持家重视建筑质量、小区内环境等较实际的因素。对这部分客户我们还需要进一步重点研究。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;">小太阳和后小太阳:</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">分别占万科成交客户的17.3%和5.9%,以中高层管理人员居多,以二次置业为主。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">通过对比购房单价、面积和总价,可以看出这两类客户,是市场同类客户中的高档客户,也是对万科利润贡献较大的客户群。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在房屋需求方面,主要是增加面积和改善环境,比较注意社会身份地位。对万科项目的认知途径以亲友介绍为主,对万科的教育配套,存在一定不满。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">孩子三代:</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">占万科成交客户的12.5%,三核心家庭,在房屋需求方面最复杂,同时由于资源不多,三核心只能相互妥协。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">注重交通、商业和教育配套,非常看重户型设计和建筑质量。同时,由于三个核心,反而使对万科项目的认知途径,显得路路畅通,但我们需要识别核心作用途径。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">这部分客户,重点集中在四季类项目。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">老人一二三代:</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">只占万科成交客户的5.1%,由于全国市场中,老人一二三代也只占7%,可以看出对这部分客户,万科有一定的进入优势。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">这部分客户,在房屋需求方面相对比较单纯,重点就是健康养老,重视小区内(外)的环境,认知途径以报纸等被动娱乐为主。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">但随着人口老龄化的比例,越来越高,万科应该加大对这部分客户的关注,以便保证万科在业界的持续领跑。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">富贵之家:</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">占万科成交客户的15.4%,购房单价、面积和总价,远远高于全国同类客户水平,是对万科的利润贡献最大的客户群。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在房屋需求方面集中,体现在社会身份的象征和投资两项。宏观调控的形式下,万科需要重点研究这类客户的变化。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">纯投资者:</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">占万科成交客户的6.9%,是宏观调控重点打击的对象。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">从事的行业集中,在房地产、贸易和商业。万科日后应该严格控制,这部分客户的比例,同时,又要正确区分投资和投机。</span></p><p><br /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: left;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">9、万科原有业务种类</strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><span style="margin: 0px;padding: 0px;max-width: 100%;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">四季花城系列</strong></span><span style="margin: 0px;padding: 0px;max-width: 100%;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">:城乡结合部、大规模、多层小高层中低密度</strong></span></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">从1997年,深圳四季花城的开发成功,奠定了这种城乡结合部的大规模、多层小高层、中密度住宅小区的开发模式。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">目前,四季花城系列,已经进入了武汉、南昌、沈阳、长春等大中城市。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">前期的城市花园模式,定位在城市中心,档次也较高,但后期的城市花园,趋同于四季花城,这里都归入四季花城系列。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: 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&quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">深圳四季花城<span class="Apple-converted-space">&nbsp;</span><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, 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data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bc7Go9vtzgQmRSEHp8UluXhicueQft5cqAAqWhROhiaM0Fy5iaSUsxaWdA/640?wx_fmt=jpeg" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 645px;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">上海假日风景&nbsp;&nbsp;&nbsp;&nbsp;<span class="Apple-converted-space">&nbsp;</span><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 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data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bu8wC2piaeqLWp7AmBPGrgpUnJKGZEj5bZsfzCjKicIBOib4HXpYua4dGw/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bBLl07y7dqL5mrYOkK01BySSzuiax7Lkj0vicJqXic6tmrKEeuHcgo0fQQ/0?wx_fmt=jpeg" data-ratio="0.6639118457300276" data-s="300,640" data-type="jpeg" data-w="363" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bBLl07y7dqL5mrYOkK01BySSzuiax7Lkj0vicJqXic6tmrKEeuHcgo0fQQ/640?wx_fmt=jpeg" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 645px;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">北京青青家园<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><span style="margin: 0px;padding: 0px;max-width: 100%;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">金色家园系列</strong></span><span style="margin: 0px;padding: 0px;max-width: 100%;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">:城市中心位置、中等规模、小高层高层、中高密度</strong></span></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">从2000年,深圳金色家园的成功推出,开创了万科另一种开发模式:在城市的中心位置,开发小高层高层、中高密度、中等规模的住宅小区。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">目前已有成都金色家园、南京金色家园、沈阳金色家园,还有像北京万科星园、南京光明城市,由于项目比较相似,也归入金色家园系列。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp; &nbsp;&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-backh="253" data-backw="386" 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none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-backh="260" data-backw="379" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bRN66FPac78qZUgnnIbHo1M1n2SraMvVDemsyib8jUb3uwAiaevZTz7Aw/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bzQPWvTTugIa8DRZ8DtHibEnwsjxicIHcJ2F5XrPpuHkibqXGycBJgsyiaQ/0?wx_fmt=jpeg" data-ratio="0.6860158311345647" data-s="300,640" data-type="jpeg" data-w="379" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bzQPWvTTugIa8DRZ8DtHibEnwsjxicIHcJ2F5XrPpuHkibqXGycBJgsyiaQ/640?wx_fmt=jpeg" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 645px;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">深圳金色家园</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, 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&quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><span style="margin: 0px;padding: 0px;max-width: 100%;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">高档住宅(别墅)系列</strong></span><span style="margin: 0px;padding: 0px;max-width: 100%;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">:占有城市稀缺资源或城市核心位置</strong></span></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">高档住宅系列,可以算从万科俊园开始,这些项目都是稀缺资源导向型的,占有得天独厚的社会资源,或占有城市核心位置。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang 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sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-backh="161" data-backw="233" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bmKKGwx2oNCpaJGLmHoAuGsdIZ78z0xCzQUzOicYphcB5sVYfFWqIuxg/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bjRvUs2PLpKkv6b1icp4ricv8KoTOoF9CctTbKhgfxoMcfibVMRzibKP8rA/0?wx_fmt=jpeg" data-ratio="0.6909871244635193" data-s="300,640" data-type="jpeg" data-w="233" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bjRvUs2PLpKkv6b1icp4ricv8KoTOoF9CctTbKhgfxoMcfibVMRzibKP8rA/640?wx_fmt=jpeg" style="margin: 0px;padding: 0px;height: auto !important;max-width: 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0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-backh="180" data-backw="240" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bknBn6GzD3ibKJE4rIPmfxN5ySfsCFHFA7ToF9sK6PJvnPM1TEQIialnQ/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bJDwMG8981Y2K1LwVbsaO9O99XghsAgiaRibZDpJOYGzsHW546AfSYhGw/0?wx_fmt=jpeg" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="240" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bJDwMG8981Y2K1LwVbsaO9O99XghsAgiaRibZDpJOYGzsHW546AfSYhGw/640?wx_fmt=jpeg" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 645px;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">上海蓝山小城<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: left;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">10、万科储备土地的业务规划</strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">按照项目的运作模式、专业能力和生产流程,集团业务划分为三种类型:</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">1、普通商品房(金色、四季等);</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">2、高档商品房(兰桥圣菲、十七英里等);</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">3、独立商业、酒店、办公楼(成都魅力之城商业部分等)</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">三类业务,不同主要表现在下表:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><img class="" data-backh="333" data-backw="379" data-before-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bwKyc25Eptlj5SB44qibJJDUnfTJzPG7aamibZcZrSWWXgibVicZDWbzCtA/0?wx_fmt=jpeg" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bHn0IGUbsGxiafhyPVmC1rCbg4afS6VV0dOdd99fpjRxJX4l2HuUgNicQ/0?wx_fmt=jpeg" data-cropx1="207.05882352941177" data-cropx2="1079.2156862745098" data-cropy1="183.52941176470588" data-cropy2="949.0196078431372" data-ratio="0.8772935779816514" data-s="300,640" data-type="jpeg" data-w="872" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1b7aV9A5T7FyWiaOIRPLfPAEuSXvSqvgh2JibE1tSnUpPFqrLEyKlIpWmA/640?wx_fmt=jpeg" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 556px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">考虑到三类业务的不同,以后各地公司项目,运作模式应该是:</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">分别由专业能力不同项目组,去采用三种不同的运作模式,去运作三类项目。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">集团也应该用三种不用的指标,去考核三类项目。而不是我们目前的运作模式:一班人马,同时运作三种项目,这种开发模式,于以后社会的精细化分工不符。</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);font-size: 14px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">针对70%的普通住宅,还需要进行进一步的品类规划。</strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">国家宏观调控出来后,各地政府,分别加大了对房产投资(投机)客户,和高档住宅客户的打击力度,但是对市场其他客户,都有不同程度的影响,其中,心理预期的影响最大。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">根据全国市场的细分结构,以及各类客户的房屋价值、购房动机和特征需求等,分析各类客户,受宏观调控的影响程度,如下表:</span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><img class="" data-backh="337" data-backw="368" data-before-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bgq82QAjq5wYdWHLyLUlWvcddMIxF2zShQ0IqaEJHVrdGHjVEzBRPDw/0?wx_fmt=jpeg" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bS7KquEX70OFU1gNjAhhSogT60n2r1ia6qCcmbJWVGw0ONpGduDzFVAA/0?wx_fmt=jpeg" data-cropx1="186.47482014388487" data-cropx2="1033.6690647482014" data-cropy1="414.3884892086331" data-cropy2="1190.2158273381294" data-ratio="0.9161747343565525" data-s="300,640" data-type="jpeg" data-w="847" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bgq82QAjq5wYdWHLyLUlWvcddMIxF2zShQ0IqaEJHVrdGHjVEzBRPDw/640?wx_fmt=jpeg" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 645px;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: left;background-color: rgb(255, 255, 255);"><span style="font-size: 14px;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);font-size: 14px;margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">11、普通商品房品类规划</span></strong></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" clear="ALL" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">现有四季和金色类品类分析</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.3354908306364617" data-s="300,640" data-type="png" data-w="927" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bSDYax6u8U5YgHCbO54mep8bb8RFwjib75O15NH906BwCmkNnf9GuLpg/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">从上表可以看出,四季类项目和金色类项目,是覆盖全市场的综合产品,四季和金色两类项目,客户群组成基本一致,核心客户群,都是青年之家、小太阳,两类客户占近50%。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">四季类项目中,小太阳和孩子三代比例略高,金色中青年之家比例略高。从这点可以隐约看到,原先四季和金色定位时的初衷。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">同时,在四季和金色,各自品牌内部定位,也不一致。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">如深圳四季花城,在深圳关外,处于深圳全市场的中低价位,而四季花城,在南昌武汉等二线城市,属于中高价位的高档住宅。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">由于各地的客户群不同,各地四季花城的品牌内涵,也有很大区别。</span></strong></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></strong></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">从以上分析可以看出,四季和金色这两个品类是混沌的,需要重新规划设计。</span></strong></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">&nbsp;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"></span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;background-color: rgb(2, 30, 170);">12、产品品牌的规划</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">未来的品类规划体系:在万科<span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">统一</span>的企业品牌下,有针对不同客户群的产品品牌,由一种或几种,产品品牌组成一个项目品牌。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">具体下图所示:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.5467391304347826" data-s="300,640" data-type="png" data-w="920" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxb06rpMxV19z0UMfuFAQ1bGayJ8iaValuLNdFPOY4bh1DJpfia9YvicSVSbDhx6c2qCeiaCXEgMLNnSQ/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;background-color: rgb(2, 30, 170);">13、子母品牌的品牌结构</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">各地有不少项目,虽然他们的规模和建筑类型类,同四季花城类,但由于项目的客户定位,不同于传统四季花城的定位,不能简单命名为四季花城。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">结果造成,最近两年,涌现出很多名称,如东莞高尔夫、中山城市风景等。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">还有一类情况,由于当地已有四季花城,或金色家园项目,在开发类似项目时,不得不重新命名项目。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">如深圳万科城、第五园,还有长春在2001年,开发了长春万科城市花园,2004年在一路之隔的项目,命名“上东区”。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></strong></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">全集团范围内,缺少品牌的统筹考虑</span></strong></span><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">。</span></strong></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">在产品品牌结构不清晰,没有子母品牌的概念</span></strong></span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">。东莞高尔夫、深圳万科城、长春上东区,对于集团的整体战略来说,是一种品牌资源的浪费。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 18px;">小结</span></strong></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">到这里,万科客研的工作也告一段落,最后仍留有很多问题没有解决,当然,这也是客研的通病——不落地。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">事实上,</span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">客研的工作,就像一套“语言体系”,统一语言,统一大家对客户的认知,下一步的工作,就是将客户落到产品,即产品标准化的工作</strong></span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">。<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">下一个系列,我们准备分享万科的产品标准化,看万科如何释放客研的力量。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">先简单捋一下,万科产品标准化的3个历程——</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxwBt16sjiaXcbtoyszSPP2nZQ4g10I6ibhdia4wuc4EkKCo2JTwKKicXiaGD6FyaWuXu6Mt6WdrCUgXVg/0?wx_fmt=png" data-cropx1="0" data-cropx2="1024" data-cropy1="27.358778625954198" data-cropy2="768" data-ratio="0.7236328125" data-s="300,640" data-type="jpeg" data-w="1024" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxwBt16sjiaXcbtoyszSPP2nbFicribHyzSicVbicC1FypicpxP3ficUHOpKibLZzibnuvjL32O7Oicw9FUj6zA/640?wx_fmt=jpeg" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 524px !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">1、探索阶段</span></strong></span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">——“以我为主”,以产品为导向,探索“快速扩张,规模复制”的思路与模式,将多个产品,平面优化,立面整合,开展材料部品标准化整合工作。<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-align: center;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.42153047989623865" data-s="300,640" data-type="jpeg" data-w="771" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxwBt16sjiaXcbtoyszSPP2n3yrwAVG86lKWX5JfYJftSiayU8dMG6ZznVmDjA83FcTskTUMKObyekg/640?wx_fmt=jpeg" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">2、系统发展阶段</span></strong></span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">——调研、认知,以客户为导向,搭建标准化考察/产品库,标准化平台,技术平台,图集等。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><img class="" data-copyright="0" data-ratio="0.4516574585635359" data-s="300,640" data-type="png" data-w="724" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxwBt16sjiaXcbtoyszSPP2nZWvmNVvSuFY9DMESZoFIPsfxKZ7I7EgBCCGQn59AhYIib8zUj55AmKA/640?wx_fmt=png" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &#39;Helvetica Neue&#39;, &#39;PingFang SC&#39;, &#39;Hiragino Sans GB&#39;, &#39;Microsoft YaHei UI&#39;, &#39;Microsoft YaHei&#39;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544000029563904px;line-height: 27.2000007629395px;orphans: auto;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">3、产品标准输出</span></strong></span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">——与客户面对面沟通,深入了解客户真实需求,将客户标准,落到产品标准。</span><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><img class="" data-backh="134" data-backw="379" data-before-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxwBt16sjiaXcbtoyszSPP2nzTib01A62enjibmRp9jgDQichfhwFrFRhWp10bgMtzYeUdCcn6rH4qRfA/0?wx_fmt=jpeg" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxwBt16sjiaXcbtoyszSPP2n31jzAw3yfeXHaMpVeBJAJFCnw1qy5iciaVOialcZPdbPF3RrANZJBADVA/640?wx_fmt=png" data-cropx1="76.25954198473283" data-cropx2="857.4045801526718" data-cropy1="2.0610687022900764" data-cropy2="278.24427480916034" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxwBt16sjiaXcbtoyszSPP2nlYVP2l4JrlzkJ8ko8r1XgAxwlk6ic9SHiccJyxRh6vdqIYazfLTj4afw/0?wx_fmt=jpeg" data-ratio="0.353393085787452" data-s="300,640" data-type="jpeg" data-w="781" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxwBt16sjiaXcbtoyszSPP2nlYVP2l4JrlzkJ8ko8r1XgAxwlk6ic9SHiccJyxRh6vdqIYazfLTj4afw/640?wx_fmt=jpeg" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;width: 645px;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">万科具体如何实现产品标准化管理,我们将在公众号【</span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;color: rgb(2, 30, 170);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">禾略标准化设计产品中心</strong></span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;">】,刊登系列文章,感兴趣的朋友,欢迎围观——</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 14px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word 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both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 12px;">城市:</span></strong><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 12px;">| <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">徐州</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">宿迁</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">淮北</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">唐山</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">天津</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">深汕</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">哈尔滨</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">兰州</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">常德</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南宁</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">桂林</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">柳州</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">蚌埠</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">合肥</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南京</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">上海临港</a> |&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">太原</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">温州</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">昆明</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">嘉兴</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">重庆</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">成都</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">深圳</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">上海</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">珠三角</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">雄安新区</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">无锡</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">北京</a>&nbsp;|&nbsp;<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 12px;">热点:</span></strong><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 12px;">| <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">美国地产</a> </span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 12px;">|&nbsp;</span><a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 12px;">长租公寓</span></a><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 12px;">&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">中美贸易战</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">粤港澳</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科商业</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">2018年走势</a>&nbsp;|<br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 12px;">专业:</span></strong><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 12px;">| <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831987&amp;idx=1&amp;sn=8553537eb64de48a9b7eb16564fe8988&amp;chksm=83517becb426f2fa0c63ef59ace65085334609b45795331170f0edb7f455d154c06d53aa85f7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">穿越熊市</a></span> <span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;font-size: 12px;"><span style="margin: 0px;padding: 0px;max-width: 100%;">|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831371&amp;idx=1&amp;sn=9b15fe316680aabc64e2b7c37e5767d8&amp;chksm=83517614b426ff0229de8ab490c6a7fb33f9e7de34bae145abd3565818c5965c1eca5a4b0029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">地产研报</a>&nbsp;</span>|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831103&amp;idx=1&amp;sn=6ae2c7ba214abd19c76ed907399b77b7&amp;chksm=83517760b426fe767422812a59d53a334c00664a2cc146d59a076bc0e59a062f518c7df00861&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">投资</a>&nbsp;|<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">&nbsp;思考</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830765&amp;idx=1&amp;sn=d21dbefeb5e1aea1599bcec8fae7a7d4&amp;chksm=835174b2b426fda4b66776ffb3da368f2b71e44233e17581d647b246e52aa53255140e3adac0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">客研</a><span style="margin: 0px;padding: 0px;max-width: 100%;">&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">高周转</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">房价预测</a>&nbsp;|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830457&amp;idx=1&amp;sn=37a5c454028fb849c2c5fce3b3575756&amp;chksm=835175e6b426fcf07c9d8fdee249e33edf0ae7f5684be2290c3145624ad430d880a10a654ebd&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">2018房地产报告</a> </span>|&nbsp;&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">远郊定位 </a>|&nbsp;<a style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">时势蓝图</a>&nbsp;| </span></p><p><br /></p>

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