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万科战斧的第二春,如何科学提供地块投资决策?

发布于 2020-06-15

<section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">过去,项目决策依赖”大师”和强大的产品设计能力,说到底还是人的能力。</span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(51, 51, 51);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;text-align: justify;text-indent: 0px;text-transform: none;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);text-decoration-style: initial;text-decoration-color: initial;"><br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">如何快速地提高地块投资决策效率和质量?在合适的土地上,为合适的客户,提供合适的产品,新方法、新工具的运用至关重要。</span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">本文主要从</span><span style="font-size: 15px;color: rgb(0, 122, 170);"><strong>土地属性、市场分析</strong></span><span style="font-size: 15px;">两个内容出发,分享禾略的研究方法,希望也能在与大家的分享交流中产生新的启发。<br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-family: 微软雅黑;font-size: 12px;color: rgb(178, 178, 178);">———&nbsp;&nbsp; URASR&nbsp;&nbsp; ———</span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 30px;"><strong>01</strong></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 17px;"><strong>土地属性</strong></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">我国房地产的特殊之处,在于房地产不是一个生产材料可以任意获取的行业,传统开发流程是以被动的获得土地为核心,土地在很大程度上对开发商有制约因素。<br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">因此,</span><span style="font-size: 15px;color: rgb(0, 122, 170);"><strong>我们需要快速了解土地价值,提高开发运营效率。</strong></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">万科的战斧行动研究出了一份土地属性清单,重点关注</span><strong><span style="font-size: 15px;color: rgb(0, 122, 170);">城市角色、配套设施、交通条件</span></strong><span style="font-size: 15px;">和</span><strong><span style="font-size: 15px;color: rgb(0, 122, 170);">环境景观</span></strong><span style="font-size: 15px;">这四个方面,初步建立市场信息。</span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;">&nbsp;&nbsp;&nbsp;&nbsp;</section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.3274760383386581" data-type="png" data-w="626" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwVV8u6tuqhiadAPflVrIGXCeciargX7wfjQ2DhibhJg0fYd1uWfc3H3HicicVflp6zjk77L2ACEhX1yCg/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">如何让这些信息更清<span style="font-family: 微软雅黑;">晰、直观地呈现出来呢?<br /><br />我们以高德地图为基础,提取相关POI点数据进行地图落位,从区县、街道办和网格三个颗粒度进一<span style="font-family: 微软雅黑;">步看项目地块</span></span>,扫描土地综合情况,</span><span style="font-size: 15px;color: rgb(0, 122, 170);"><strong>快速判断城市的土地现状价值,预判未来发展趋势。</strong></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="1.107068607068607" data-type="png" data-w="962" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwVV8u6tuqhiadAPflVrIGXCaktFm6npiaqeib9yCKWTmX66IsTUTHeuYfDvJxZ5QW9wutmlbibkAfkkg/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /><span style="font-size: 15px;">根</span></span><span style="font-size: 15px;">据住宅氛围与生活服务资源、工作氛围与就业资源、商业及餐饮服务、公园及休闲服务、医疗服务资源和教育服务资源的情</span><span style="font-size: 15px;"><span style="font-size: 15px;">况,</span></span><span style="font-size: 15px;color: rgb(0, 122, 170);"><strong>反映项目地块的生活质量。</strong></span><span style="font-size: 15px;"><span style="font-size: 15px;"><br /><br />生活配套和环境景观</span>不仅能统计区县、街道办、网格密度,更能以POI点的形式直接在地图上呈现。<br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.5481366459627329" data-type="png" data-w="1288" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwVV8u6tuqhiadAPflVrIGXCniaajMzSib5AzQJiaCEp7lwQhHTGmxYCmIA1uQkpshDuVOfAzwOQnaic3g/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br />交通信息维</span><span style="font-size: 15px;">度细化到道路密度、自驾和公交,</span><span style="font-size: 15px;color: rgb(0, 122, 170);"><strong>综合衡量项目地块的交通通达性。<br /></strong></span><br /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.5466101694915254" data-type="png" data-w="1180" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwVV8u6tuqhiadAPflVrIGXCTM1XO4XVuejS78S1q04ZdjRDyPj3dOuzLTH3DTwFIFicdd3q3ukfPxg/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /><span style="font-size: 15px;">根</span><span style="font-size: 15px;">据传统服务业、公共事业、农业、工业和新兴服务业的个数进行综合评分,</span><span style="font-size: 15px;color: rgb(0, 122, 170);"><strong>看项目地块的产业吸引力。</strong></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="width: 578px;height: auto !important;" data-ratio="0.5567434210526315" data-type="jpeg" data-w="1216" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwVV8u6tuqhiadAPflVrIGXCcibnElTia1JkqdIUHEG82W3RUorhQxSsW64guPUNZGQcUrI5icQB6Kryw/640?wx_fmt=jpeg" data-s="300,640" data-cropy2="721.6055363321799" data-cropy1="44.179930795847746" data-cropx2="1216" data-cropx1="0" data-croporisrc="http://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwVV8u6tuqhiadAPflVrIGXC2ULLzibfx4iaORKicLiawOV3scKflDib8Gb9s48fibGOViaVZQUafkdlCyWQQ/0?wx_fmt=png" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br />此外,除了对土地历史和现状的分析,我们也可以</span><span style="font-size: 15px;">通过人造地表、人口及建筑数据的变化趋势,</span><span style="font-size: 15px;color: rgb(0, 122, 170);"><strong>反映城市空间扩张的路径,预判城市未来扩张方向。<br /><br /></strong></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.6530448717948718" data-type="png" data-w="1248" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwVV8u6tuqhiadAPflVrIGXCRK9KBmfCvGHkYjE1uG9briapeQNXt8jSLK2AWwDsNHOS0ibWhskYQn3w/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br />通过人口收入分布对项目地块的影响,建立客户与项目的关系,了解项目地块周边客户收入范围,</span><strong><span style="font-size: 15px;color: rgb(0, 122, 170);">初步判断目标客群。<br /><br /></span></strong></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.5561708860759493" data-type="png" data-w="1264" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwVV8u6tuqhiadAPflVrIGXCwnPTCLwMDpxcwcvJj2pCc3yIaHDL5pT3L6B71RiajednzUvgbrbbBWA/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 30px;"><strong>02</strong></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 17px;"><strong>市场分析<br /></strong></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif;"><br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">在对项目地块的土地属性和目标客群有了初步的了解后,我们需要验证和深化目标客群的</span><span style="font-size: 15px;">判断,通过市场分析</span><span style="font-size: 15px;color: rgb(0, 122, 170);"><strong>明确主流市场、发掘机会市场,挖掘溢价能力高的产品。</strong></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">万科的战斧行动包括以下工作内容:<strong>交通到达性分析;确定竞争板块;重点竞争板块分析;典型项目重点分析;竞争分析总结典型客户访谈;初步产品建议。</strong><br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">其最终目的就是对目标地块的再认识过程:<strong>地块的交通水平如何?存在哪些竞争产品?这些竞品各自有什么特点?我们的产品要面向哪些客户?客户的主要特征是什么以及提供何种产品?</strong>通过这一系列的详细调研,可以给房企一个清晰明确的工作方向。<br /><br />但市场分析从来都不是一件容易的事情,甚至到现</span><span style="font-size: 15px;">在还有很多房企还是以大量的人力进行实地考察,然后在地图上手动标注出来所需的各种信息,最终呈现在PPT中,这无疑是对资源的一种浪费。<br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="text-align: center;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.6265750286368843" data-type="png" data-w="873" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyjdE6mVRU4a7ibLEqfHbbfpe6IibFEaZXJjibkicicfBS460vaY0e1qckUNgyWPm3u7vYjf0FGzHtGcIg/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">那么,如何做到让大家足不出户或者在减少考察成本基础上带来相同的调研结果呢?</span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">我们结合高德地图实时路况,通过独有的OD交通通达性工具,</span><strong><span style="font-size: 15px;color: rgb(0, 122, 170);">可以查看目标地块到</span></strong><strong><span style="font-size: 15px;color: rgb(0, 122, 170);">任意地点的距离和所需时间。</span></strong></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.8473389355742297" data-type="png" data-w="714" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxogVict2EgGVJLevs6PVyPHutib9IOTUBPo27G1lrUbd5PTRe3UYwdHQ6O03GcpMKNZFcrep4UzBrQ/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">研判竞争板块时也是同理,到目前为止,比较常用方法是手动标出板块范围的方式来进行板块划分,同时板块上的各种信息,覆盖人群等等也都需要实际考察后才能得到结果。<br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="text-align: center;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="width: 100%;height: auto !important;" data-ratio="0.6730769230769231" data-type="png" data-w="520" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyjdE6mVRU4a7ibLEqfHbbfpYzzAMMzZ1xeEolPxzbhBNoHhlojYjaXtAtbbsH5zHRfn6nB9pIUdiaw/640?wx_fmt=png" data-s="300,640" data-backw="520" data-backh="350" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"></span><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">那么有没有什么比较省时省力的方法呢?</span></section><section style="font-size: 15px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">我们将每月的智联招聘数据,对应每个岗位进行地图落位,提供所有客群的工作地到相应居住地的通勤时间,</span><strong><span style="font-size: 15px;color: rgb(0, 122, 170);">结合通勤时间覆盖的范围内项目数据更方便的寻找到竞争板块。</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.582089552238806" data-type="png" data-w="737" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxogVict2EgGVJLevs6PVyPHkfosibzk96wE0jMz8wGomGByhUrKJicj1rAsAmcloQV78WA0bR1y7OXA/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.7817919075144508" data-type="png" data-w="692" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxogVict2EgGVJLevs6PVyPHYkiaoo4WTic8AmWNeppu48HJicaDMJFz2GKZrQwTyjHOj0d1Js2vE9wfQ/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /><strong><span style="color: rgb(0, 122, 170);font-size: 15px;">通过这样一系列的数据提供,我们已经可以大概了解到目标地块的主流市场、机会市场,以及远期竞争形势,同时还可以适当考虑二手楼的分流作用。</span></strong><span style="font-size: 15px;"><br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">我们可以结合中国二手房平台数据提供全国280个城市最为完整的二手房供给数据,逐月逐</span><span style="font-size: 15px;">区县展示二手房市场的单价,套总价以及套面积。<br /><br /></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.18969072164948453" data-type="png" data-w="1455" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxogVict2EgGVJLevs6PVyPHjhq9YWOZNDMYHVn0SxjFesR20LHSiaX0eVH8BDIKSAjoicWWq6eI1GSQ/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">在需求端,</span><span style="font-size: 15px;">我们同样收集顾客对于二手房的面积、单价、总价关注度,分析客户需求占比及变化情况。</span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.1924473493100944" data-type="png" data-w="1377" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxogVict2EgGVJLevs6PVyPH2T43CDzeT2YYHkicRSkxC4nGichk9QOPZDahSEoQpYnfJAkafeWUbNTQ/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><strong><span style="font-size: 15px;color: rgb(0, 122, 170);">通过供求比分析,找到目前市场二手房中存在机会的面积段,总价段作为一手房市场的有力补充。</span></strong></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">&nbsp;</span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.18418907905460472" data-type="png" data-w="1227" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxogVict2EgGVJLevs6PVyPHicJaMsicRkuOX53NCYmsWHMs3xgp7d09Mv7RmNTHj8YRRNjpthGSQAgw/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;">汇总</span></strong></span>一手和二手房的数据,预测未来市场热度周期,给出不同时期相应的拿地及销售策略;再采用一二手房综合房价数据,抽取价格波动趋势,来反映市场信心热度。<br /></span></strong></span><span style="font-size: 15px;"><br /></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="width: 100%;height: auto !important;" data-ratio="0.2544426494345719" data-type="jpeg" data-w="1238" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIxogVict2EgGVJLevs6PVyPHNBZ0aGeswreUJBL1iah8zLSKZicaI0Zw9ictIZSPnR1au70b2ZSvD4gOA/640?wx_fmt=jpeg" data-s="300,640" data-cropy2="315.0071174377224" data-cropy1="0" data-cropx2="1238" data-cropx1="0" data-croporisrc="http://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxogVict2EgGVJLevs6PVyPHKtAWV9mK0hibmx0J7c6quZyzl4l1tIkLYYiaibT5GVA7BNbsjvEdCiamow/0?wx_fmt=png" data-backw="562" data-backh="143" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br />接下来就是项目需要具有怎样的资源条件,如何定价的问题。<br /><br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">相较于传统调研结果报告,可以点击查看任意项目详细信息,包括容积率、价格、户数、主流户型、开盘时间、车位、卖点等等。</span><strong><span style="color: rgb(0, 122, 170);font-size: 15px;">极大的节省了实地踩盘需要的人力和物力,使得信息具有极强的交互性,在售项目或已售项目数据变的一目了然。<br /></span></strong></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="background-color: rgb(136, 136, 136);"><strong><span style="background-color: rgb(136, 136, 136);font-size: 15px;color: rgb(255, 255, 255);">传统调研结果</span></strong></span><br /></section><section style="text-align: center;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5895598771750256" data-type="png" data-w="977" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyjdE6mVRU4a7ibLEqfHbbfpo9r0mu3mMbularpEjeg3y8xK3aG3eqBOMibBca5Fs790dDviczmea6uA/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><strong><span style="color: rgb(0, 122, 170);font-size: 15px;"></span></strong><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><span style="background-color: rgb(136, 136, 136);"><strong><span style="font-size: 15px;background-color: rgb(136, 136, 136);color: rgb(255, 255, 255);">禾略展示效果</span></strong></span></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.5622817229336438" data-type="png" data-w="859" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxogVict2EgGVJLevs6PVyPHOa2jicVug55ibwiaslpfKBLI5CoT0zs1Wib69BbDJur4Aoyz5EfJ9vv3KA/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">对于进入新市场、接触新客户、开发新产品,要进行典型客户的访谈,掌握第一手资料才能对市场和产品更有信心。<br /><br />客户调研这项工作目前最大的问题在于不可替代性和繁琐性,同时很多企业对调研的结果没有系统的汇总整合并保存下来,导致花费了大力气的调研结果用了一次以后就</span><span style="font-size: 15px;">失效,</span><span style="font-size: 15px;">且表现效果非常不友好,大量的文字让读者直接丧失兴趣。</span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="text-align: center;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.4543589743589744" data-type="png" data-w="975" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyjdE6mVRU4a7ibLEqfHbbfp9QfwTBsTKnAAll5jKPBmibru0DhpUMVkicKCVvNHqfp7OMoQ47do8ibWQ/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"></span><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><strong><span style="font-size: 15px;color: rgb(0, 122, 170);">我们可以通过建立客研数据库解决了这一问题,将不同时间不同地点的调研数据进行储存积累,方便查看历年的客户偏好以及调研结果。与此同时,还可以看到随着时间的变化客户需求如何发</span></strong><strong><span style="font-size: 15px;color: rgb(0, 122, 170);">生变化,汇总产品和客群数据,从而得出市场结论。</span></strong></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="height: auto !important;" data-ratio="0.4878640776699029" data-type="png" data-w="824" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxogVict2EgGVJLevs6PVyPHc9GjeiblmdIzXxqZ5TVia9vU0DqulKVfKHZAE2wZADDk3jrpicFdY2hGA/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-family: 微软雅黑;color: rgb(178, 178, 178);font-size: 14px;">———&nbsp;&nbsp; 小结 &nbsp; ———</span><br /><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">之前我们在市场研究中遇到的在各类客户的土地属性需求趋同时,城市客户细分如何发挥更大作用?如果在一个不完全竞争市场,竞品分析的作用?从客户访谈来?如何来?目标客户不断深化的过程中,对每个阶段是否有不同的深度要求?产品建议书是否有标准模版?对户型的建议到底深度是什么样的?</span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">&nbsp;</span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;">这些问题通过以上的方法都可以迎刃而解,还可以避免大规模、多部门的协调不一致,同时减少组织间的摩擦和流程化带来的各种问题。<br /><br />在这里总结一下:<br /></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;">1)&nbsp;综合土地各项配套,进行土地属性划分,不同类型的客户虽然对土地属性需求相同,但可以负担的类型不同,可以通过实际市场状况将客户的土地需求和土地属性相结合;</span></strong></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;">2)&nbsp;面对不完全竞争市场,竞品分析可以从客户支付能力角度切入而不是从市场角度;</span></strong></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;">3)&nbsp;目标客户的深化可以通过访谈数据的累计观察需求随时间的变化过程,从而得到不同年龄段,不同人生阶段的客户主要需求;</span></strong></span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;">4)&nbsp;通过客群和产品的匹配,可以建立起不同企业特有的产品库,此时只需要在产品库中提取出对应的产品和户型即可满足不同客群的需求。<br /><br /></span></strong></span></section><hr style="border-width: 1px 0px 0px;border-style: solid;border-color: rgba(0, 0, 0, 0.1);transform: scale(1, 0.5);transform-origin: 0px 0px 0px;" /><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;"></span></strong></span><br /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;"><span style="color: rgb(64, 118, 0);"><strong><span style="font-size: 15px;">#2020,别把生命浪费在PPT上,去创造价值#</span></strong></span><strong><span style="font-size: 15px;"><br /></span></strong></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;"><br /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="width: 244px;height: auto !important;" data-ratio="1.7914614121510672" data-type="png" data-w="609" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwu7amHHHrDAF3iaPmztKdkPS4T9ObpWgCl247PflQOdX9I3UMwXR6WxNkn6mGxaud9VRiajruaZqJg/640?wx_fmt=png" data-s="300,640" /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 13px;color: rgb(178, 178, 178);"></span><span style="font-size: 15px;"></span><br /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><span style="box-sizing: border-box;color: rgb(178, 178, 178);font-size: 14px;max-width: 100%;overflow-wrap: break-word;">——&nbsp; END&nbsp; ——</span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;"><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"></span><br /></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;"><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;">猜你想再看<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="text-align: center;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><br /></section><section style="text-align: left;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">城市:</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">徐州</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">宿迁</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">淮北</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">唐山</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">天津</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">深汕</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">哈尔滨</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">兰州</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">常德</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南宁</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">桂林</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">柳州</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">蚌埠</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">合肥</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南京</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">上海临港</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">太原</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">温州</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">昆明</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">嘉兴</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">重庆</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">成都</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">深圳</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">上海</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">珠三角</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">雄安新区</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">无锡</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">北京</a>&nbsp;|&nbsp;<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="text-align: left;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">热点:</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247485505&amp;idx=1&amp;sn=90a4482d0ec14f8a4d441f77c653806c&amp;chksm=97557265a022fb7385559a6648c54242c721582b3811ad664360ea1e6f562f0f62264852c20c&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" data-itemshowtype="0">深圳土拍</a></span><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">&nbsp;</span></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">美国地产</a>&nbsp;|&nbsp;</span><a style="box-sizing: border-box;cursor: pointer;font-size: 12px;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">长租公寓</span></a><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;">&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">中美贸易战</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">粤港澳</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科商业</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">2018年走势</a>&nbsp;|<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="text-align: left;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">专业:</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831987&amp;idx=1&amp;sn=8553537eb64de48a9b7eb16564fe8988&amp;chksm=83517becb426f2fa0c63ef59ace65085334609b45795331170f0edb7f455d154c06d53aa85f7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">穿越熊市</a></span><span style="font-size: 12px;">&nbsp;<span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831371&amp;idx=1&amp;sn=9b15fe316680aabc64e2b7c37e5767d8&amp;chksm=83517614b426ff0229de8ab490c6a7fb33f9e7de34bae145abd3565818c5965c1eca5a4b0029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">地产研报</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831103&amp;idx=1&amp;sn=6ae2c7ba214abd19c76ed907399b77b7&amp;chksm=83517760b426fe767422812a59d53a334c00664a2cc146d59a076bc0e59a062f518c7df00861&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">投资</a>&nbsp;|<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">&nbsp;思考</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830765&amp;idx=1&amp;sn=d21dbefeb5e1aea1599bcec8fae7a7d4&amp;chksm=835174b2b426fda4b66776ffb3da368f2b71e44233e17581d647b246e52aa53255140e3adac0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">客研</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">高周转</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">房价预测</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830457&amp;idx=1&amp;sn=37a5c454028fb849c2c5fce3b3575756&amp;chksm=835175e6b426fcf07c9d8fdee249e33edf0ae7f5684be2290c3145624ad430d880a10a654ebd&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">2018房地产报告</a>&nbsp;|&nbsp;&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">远郊定位&nbsp;</a>|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">时势蓝图</a>&nbsp;|</span></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section><section style="line-height: 1.5em;text-indent: 0em;margin-right: 8px;margin-left: 8px;"><br /></section>

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