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中国餐饮业7月观察:外卖补贴大战持续升温,堂食复苏仍显乏力

发布于 2025-08-14

<h2 style="margin: 24px 0px 8px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 600;font-size: 22px;line-height: 1.25;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;vertical-align: baseline;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;" data-pm-slice="0 0 []"><span leaf="">一、7月餐饮市场整体表现:冰火两重天</span></h2><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">7月的中国餐饮市场呈现出明显的分化态势,就像夏日里的"冰与火之歌"。一方面,海底捞等品牌因去年同期基数较低,同店销售额(SSSG)有所改善——海底捞7月翻台率同比基本持平,结束了自2月以来的下滑趋势,虽然相比疫情前水平仅恢复约80%,与6月相当。另一方面,</span><strong style="margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: 600;font-stretch: inherit;font-size: inherit;line-height: inherit;font-family: inherit;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;"><span leaf="">外卖平台持续高额补贴</span></strong><span leaf="">带动饮品品牌表现抢眼,而堂食需求依然疲软,台湾美食大师集团(Gourmet Master)就坦言7月销售增长环比走弱。</span></p><section nodeleaf=""><img data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwlKJqLtLV7GScBbiaYTITNDHhI5leCpaT1qGF44bDfeLp5SV1yA3rboBbdkJCicNtMvTcRfKy9IfWhg/640?wx_fmt=png&amp;from=appmsg" class="rich_pages wxw-img" data-ratio="0.576017130620985" data-type="png" data-w="467" style="margin: 0px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;max-width: 360px;border-radius: 4px;min-width: auto;min-height: auto;max-height: 320px;cursor: pointer;display: block;object-fit: cover;height: auto;" data-imgfileid="100041823" /></section><h2 style="margin: 24px 0px 8px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 600;font-size: 22px;line-height: 1.25;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;vertical-align: baseline;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">二、外卖补贴大战:甜蜜的负担</span></h2><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">外卖行业正在上演一场"烧钱"大戏。7月5日和12日,美团和淘宝即时零售/饿了么相继推出大额优惠券和免费现制饮品券,直接引爆订单量——美团日订单量在7月5日达到1.2亿单(其中外卖1亿单),7月12日进一步攀升至1.5亿单;淘宝即时零售在7月5日和12日也达到8000万日订单量。这场补贴大战的时间线可谓跌宕起伏:</span></p><table style="margin: 0px;padding: 0px;border: none;font-style: inherit;font-variant: inherit;font-weight: inherit;font-stretch: inherit;font-size: 14px;line-height: inherit;font-family: inherit;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;border-collapse: collapse;border-spacing: 0px;min-width: 100%;width: max-content;max-width: max-content;table-layout: auto;"><thead><tr style="margin: 0px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;"><th style="margin: 0px;padding: 10px 12px;border-top: none;border-left: none;font-weight: 700;vertical-align: middle;background-color: var(--yb-md-th-bg-color);color: var(--yb-md-th-color);text-align: center;max-width: 448px;white-space: normal;box-sizing: border-box;"><section><span leaf="">日期</span></section></th><th style="margin: 0px;padding: 10px 12px;border-top: none;border-right: none;font-weight: 700;vertical-align: middle;background-color: var(--yb-md-th-bg-color);color: var(--yb-md-th-color);text-align: center;max-width: 448px;white-space: normal;box-sizing: border-box;"><section><span leaf="">事件</span></section></th></tr></thead><tbody><tr style="margin: 0px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;"><td style="margin: 0px;padding: 10px 12px;border-left: none;font: var(--yb-font-body-medium);vertical-align: middle;background-color: var(--yb-md-td-bg-color-odd);color: var(--yb-md-text-color);text-align: center;max-width: 448px;white-space: normal;box-sizing: border-box;"><section><span leaf="">4月11日</span></section></td><td style="margin: 0px;padding: 10px 12px;border-right: none;font: var(--yb-font-body-medium);vertical-align: middle;background-color: var(--yb-md-td-bg-color-odd);color: var(--yb-md-text-color);text-align: center;max-width: 448px;white-space: normal;box-sizing: border-box;"><section><span leaf="">京东宣布"百亿外卖补贴"计划</span></section></td></tr><tr style="margin: 0px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;"><td style="margin: 0px;padding: 10px 12px;border-left: none;font: var(--yb-font-body-medium);vertical-align: middle;background-color: var(--yb-md-td-bg-color-odd);color: var(--yb-md-text-color);text-align: center;max-width: 448px;white-space: normal;box-sizing: border-box;"><section><span leaf="">4月30日</span></section></td><td style="margin: 0px;padding: 10px 12px;border-right: none;font: var(--yb-font-body-medium);vertical-align: middle;background-color: var(--yb-md-td-bg-color-odd);color: var(--yb-md-text-color);text-align: center;max-width: 448px;white-space: normal;box-sizing: border-box;"><section><span leaf="">饿了么宣布启动"补贴超百亿"计划</span></section></td></tr><tr style="margin: 0px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;"><td style="margin: 0px;padding: 10px 12px;border-left: none;font: var(--yb-font-body-medium);vertical-align: middle;background-color: var(--yb-md-td-bg-color-odd);color: var(--yb-md-text-color);text-align: center;max-width: 448px;white-space: normal;box-sizing: border-box;"><section><span leaf="">7月2日</span></section></td><td style="margin: 0px;padding: 10px 12px;border-right: none;font: var(--yb-font-body-medium);vertical-align: middle;background-color: var(--yb-md-td-bg-color-odd);color: var(--yb-md-text-color);text-align: center;max-width: 448px;white-space: normal;box-sizing: border-box;"><section><span leaf="">阿里巴巴宣布为即时零售(含外卖)投入500亿补贴</span></section></td></tr><tr style="margin: 0px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;"><td style="margin: 0px;padding: 10px 12px;border-bottom: none;border-left: none;font: var(--yb-font-body-medium);vertical-align: middle;background-color: var(--yb-md-td-bg-color-odd);color: var(--yb-md-text-color);text-align: center;max-width: 448px;white-space: normal;box-sizing: border-box;"><section><span leaf="">7月5日</span></section></td><td style="margin: 0px;padding: 10px 12px;border-right: none;border-bottom: none;font: var(--yb-font-body-medium);vertical-align: middle;background-color: var(--yb-md-td-bg-color-odd);color: var(--yb-md-text-color);text-align: center;max-width: 448px;white-space: normal;box-sizing: border-box;"><section><span leaf="">美团和淘宝/饿了么推出包括大额优惠券和免费现制饮品券在内的激进折扣</span></section></td></tr></tbody></table><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">这场补贴大战的直接受益者是现制饮品(FMD)品牌。古茗和蜜雪冰城在二季度分别实现29%和9%的单店GMV增长;瑞幸咖啡同店销售额增速加速至13%;星巴克同店销售额转正;百胜中国外卖增速也同比加速至22%。7月推出的"免费奶茶券"等活动,更是让现制饮品品牌的强劲表现得以延续。</span></p><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">但补贴也是一把"双刃剑":虽然提升了整体销售额,却在一定程度上稀释了堂食业务,对单店经济性(UE)产生负面影响。</span><strong style="margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: 600;font-stretch: inherit;font-size: inherit;line-height: inherit;font-family: inherit;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;"><span leaf="">现制饮品行业门店数量在7月出现加速增长迹象</span></strong><span leaf="">(基于窄门数据),其中幸运咖和库迪咖啡的开店策略尤为激进——幸运咖门店数量在8月2日达到7300家(6月底为6000家,3月底为5000家),并计划年底达到1万家;库迪咖啡的门店增长也较年初的轻微下滑/持平水平有所加速。</span></p><h2 style="margin: 24px 0px 16px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 600;font-size: 22px;line-height: 1.25;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;vertical-align: baseline;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">三、品牌表现:几家欢喜几家愁</span></h2><h3 style="margin: 16px 0px 8px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 600;font-stretch: inherit;font-size: 20px;line-height: 1.5;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">1. 海底捞(6862.HK):翻台率止跌,但复苏力度不及预期</span></h3><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">海底捞7月平均翻台率同比基本持平,较2月以来的下滑趋势有所改善,绝对翻台率也环比提升至4次以上。这得益于暑期旺季和品牌为吸引顾客推出的多样化产品(如夜宵和鲜切产品)。但相比疫情前水平,7月仅恢复约80%,与6月相当。7月海底捞新开10家直营店,关闭5家;旗下品牌"焰遇烧烤"新开8家。</span></p><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><strong style="margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: 600;font-stretch: inherit;font-size: inherit;line-height: inherit;font-family: inherit;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;"><span leaf="">分析师观点</span></strong><span leaf="">:翻台率虽然止跌,但在较低基数下仍略低于预期,且落后于高盛对三季度低个位数同店销售额增长的预测。市场将重点关注即将到来的财报季中的利润率表现,因为公司为顾客提供更好价值的举措和运营去杠杆化影响可能对利润产生压力。</span></p><h3 style="margin: 24px 0px 8px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 600;font-stretch: inherit;font-size: 20px;line-height: 1.5;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">2. 美食大师集团(2723.TW):中国大陆市场持续疲软</span></h3><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">美食大师集团7月中国大陆销售额(以人民币计)同比下降15%,较5-6月约11%的降幅进一步扩大。5-7月,公司同店销售额增长趋势疲软,相比疫情前的恢复水平从5-6月的60%-65%降至60%以下。不过美国市场继续表现强劲,7月同比增长14%,略快于上半年。公司预计将在2025年下半年在美国开设超过5家门店,明年门店数量将达到100家。</span></p><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><strong style="margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: 600;font-stretch: inherit;font-size: inherit;line-height: inherit;font-family: inherit;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;"><span leaf="">分析师观点</span></strong><span leaf="">:中国大陆市场表现落后于高盛对三季度低个位数正同店销售额增长的预期。美国市场(占集团上半年收入的47%)销售增长和开店计划进展顺利。但新台币对美元和人民币的升值继续对集团报告收益构成压力。</span></p><h2 style="margin: 24px 0px 8px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 600;font-size: 22px;line-height: 1.25;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;vertical-align: baseline;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">四、高频数据:航空客流超疫情前,但餐饮销售复苏放缓</span></h2><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">国内航班运力已超过2019年水平17%,但7月航空客运量和机票价格均低于预期。6月餐饮销售增长和相对于疫情前的恢复水平有所软化,大型餐厅销售增长继续表现不佳。</span></p><section nodeleaf=""><img data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwlKJqLtLV7GScBbiaYTITNDHdVg4u8PSfV8Dmc4c3CUfZXhqoazVicuXdIB3yxvZLo25EuGHHB0hsGw/640?wx_fmt=png&amp;from=appmsg" class="rich_pages wxw-img" data-ratio="0.382" data-type="png" data-w="1000" style="margin: 0px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;max-width: 360px;border-radius: 4px;min-width: auto;min-height: auto;max-height: 320px;cursor: pointer;display: block;object-fit: cover;height: auto;" data-imgfileid="100041824" /></section><h2 style="margin: 24px 0px 8px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 600;font-size: 22px;line-height: 1.25;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;vertical-align: baseline;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">五、价格战与新品策略:咖啡茶饮赛道竞争白热化</span></h2><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">在价格方面,外卖平台补贴降低了购买价格,各品牌继续利用高性价比产品教育新品类(如古茗的咖啡,瑞幸/库迪的水果茶)。咖啡品类中,古茗持续提供低于10元的产品(尽管促销力度较6月有所收窄);幸运咖推出"杯杯有幸运"抽奖活动,顾客至少可获得5%的优惠券。茶饮品类中,虽然领先品牌没有明显动作,但领先咖啡品牌瑞幸和库迪继续以高性价比价格推出茶/水果类SKU。</span></p><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">快餐(QSR)品牌促销水平基本稳定。百胜中国管理层预计肯德基在下半年将出现小幅客单价下降,但这主要是由较小的订单组合而非促销驱动,公司将在外卖和价格/品牌认知保护以及利润率之间采取平衡方法。</span></p><h2 style="margin: 24px 0px 8px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 600;font-size: 22px;line-height: 1.25;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;vertical-align: baseline;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">六、投资建议:如何在分化中寻找机会?</span></h2><p style="margin-top: 8px;margin-bottom: 12px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">高盛对各餐饮品牌的评级和目标价如下:</span></p><table style="border-collapse:collapse;width:597px;"><tbody><tr style="height:36.00pt;"><td data-colwidth="99" width="72" style="height: 36pt;"><section><span leaf="">公司</span></section></td><td data-colwidth="98" width="72"><section><span leaf="">代码</span></section></td><td data-colwidth="72" width="72"><section><span leaf="">评级</span></section></td><td data-colwidth="96" width="72"><section><span leaf="">目标价</span></section></td><td data-colwidth="232" width="72"><section><span leaf="">估值方法</span></section></td></tr><tr style="height:29.00pt;"><td data-colwidth="99" width="72" style="height: 29pt;"><section><span leaf="">蜜雪冰城</span></section></td><td data-colwidth="98" width="72"><section><span leaf="">2097.HK</span></section></td><td data-colwidth="72" width="72"><section><span leaf="">买入</span></section></td><td data-colwidth="96" width="72"><section><span leaf="">599港元</span></section></td><td data-colwidth="232" width="72"><section><span leaf="">32倍2026年预期市盈率</span></section></td></tr><tr style="height:27.00pt;"><td data-colwidth="99" width="72" style="height: 27pt;"><section><span leaf="">百胜中国</span></section></td><td data-colwidth="98" width="72"><section><span leaf="">YUMC</span></section></td><td data-colwidth="72" width="72"><section><span leaf="">买入</span></section></td><td data-colwidth="96" width="72"><section><span leaf="">57美元</span></section></td><td data-colwidth="232" width="72"><section><span leaf="">加总估值法:肯德基中国12倍2025年EV/EBITDA,必胜客中国7倍</span></section></td></tr><tr style="height:36.00pt;"><td data-colwidth="99" width="72" style="height: 36pt;"><section><span leaf="">古茗控股</span></section></td><td data-colwidth="98" width="72"><section><span leaf="">1364.HK</span></section></td><td data-colwidth="72" width="72"><section><span leaf="">买入</span></section></td><td data-colwidth="96" width="72"><section><span leaf="">30港元</span></section></td><td data-colwidth="232" width="72"><section><span leaf="">26倍2026年预期市盈率</span></section></td></tr><tr style="height:36.00pt;"><td data-colwidth="99" width="72" style="height: 36pt;"><section><span leaf="">海底捞</span></section></td><td data-colwidth="98" width="72"><section><span leaf="">6862.HK</span></section></td><td data-colwidth="72" width="72"><section><span leaf="">中性</span></section></td><td data-colwidth="96" width="72"><section><span leaf="">15.3港元</span></section></td><td data-colwidth="232" width="72"><section><span leaf="">9.5倍2026年EV/EBITDA</span></section></td></tr><tr style="height:36.00pt;"><td data-colwidth="99" width="72" style="height: 36pt;"><section><span leaf="">九毛九</span></section></td><td data-colwidth="98" width="72"><section><span leaf="">9922.HK</span></section></td><td data-colwidth="72" width="72"><section><span leaf="">买入</span></section></td><td data-colwidth="96" width="72"><section><span leaf="">3.8港元</span></section></td><td data-colwidth="232" width="72"><section><span leaf="">8倍2025-26年EV/EBITDA</span></section></td></tr></tbody></table><h2 style="margin: 16px 0px 8px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 600;font-size: 22px;line-height: 1.25;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;vertical-align: baseline;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf=""><br /></span></h2><h2 style="margin: 16px 0px 8px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 600;font-size: 22px;line-height: 1.25;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;vertical-align: baseline;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">七、未来展望:补贴何时休?复苏何时来?</span></h2><p style="margin-top: 8px;margin-bottom: 8px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">高盛互联网团队预计外卖竞争强度将在本季度达到顶峰,但持续时间将延长。对于投资者而言,需要关注:</span></p><ol style="margin: 8px 0px 16px;padding: 0px 0px 0px 16px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: inherit;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;list-style: decimal;text-align: left;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;" class="list-paddingleft-1"><li style="margin: 0px 0px 4px 4px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;"><strong style="margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: 600;font-stretch: inherit;font-size: inherit;line-height: inherit;font-family: inherit;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;"><span leaf="">补贴政策的可持续性</span></strong><section><span leaf="">虽然监管部门已呼吁理性竞争,但平台之间的补贴战短期内难以平息;</span></section></li><li style="margin: 4px 0px 4px 4px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;"><strong style="margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: 600;font-stretch: inherit;font-size: inherit;line-height: inherit;font-family: inherit;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;"><span leaf="">单店经济性的平衡</span></strong><section><span leaf="">如何在补贴带来的销售额增长和堂食被稀释之间找到平衡点,将是品牌面临的关键挑战;</span></section></li><li style="margin: 4px 0px 4px 4px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;"><strong style="margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: 600;font-stretch: inherit;font-size: inherit;line-height: inherit;font-family: inherit;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;"><span leaf="">新品类的拓展</span></strong><section><span leaf="">咖啡与茶饮的界限日益模糊,品牌需要不断创新以保持竞争力;</span></section></li><li style="margin: 4px 0px 0px 4px;padding: 0px;border: 0px;font: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;"><strong style="margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;font-weight: 600;font-stretch: inherit;font-size: inherit;line-height: inherit;font-family: inherit;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;"><span leaf="">海外市场的机会</span></strong><section><span leaf="">如美食大师集团在美国市场的成功表明,寻求海外扩张可能是缓解国内压力的有效途径。</span></section></li></ol><p style="margin-top: 8px;margin-bottom: 0px;padding: 0px;border: 0px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-variant-numeric: inherit;font-variant-east-asian: inherit;font-variant-alternates: inherit;font-variant-position: inherit;font-weight: 400;font-stretch: inherit;font-size: 16px;line-height: 1.75;font-family: &quot;PingFang SC&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Ubuntu, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, &quot;Source Han Sans CN&quot;, sans-serif;font-optical-sizing: inherit;font-size-adjust: inherit;font-kerning: inherit;font-feature-settings: inherit;font-variation-settings: inherit;vertical-align: baseline;word-break: break-word;overflow-wrap: break-word;color: rgba(0, 0, 0, 0.9);letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(252, 252, 252);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><span leaf="">在这个充满变数的夏季,中国餐饮业正在经历一场深刻的变革。外卖补贴带来的短期增长与堂食复苏的乏力形成鲜明对比,品牌们不得不在"烧钱换市场"与"盈利求生存"之间寻找微妙的平衡。</span></p><section><span leaf=""><br /></span></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p>

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