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他把别墅做成中产阶级的玩具,结果被一抢而空

发布于 2017-11-16

<section data-id="704" style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);"><section style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;"><br class="Apple-interchange-newline" /><img class="__bg_gif" data-ratio="0.45454545454545453" data-src="https://mmbiz.qpic.cn/mmbiz/wyice8kFQhf5geQK3gu2FUugjB8iaSGpjO38zXqdgwMx0oC9BCs08koDu1N0thHuib7TjD5SdkYZalvkm0cAClI9Q/0?wx_fmt=gif" data-type="gif" data-w="22" style="margin: 0px auto;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 22px !important;display: block;visibility: visible !important;" width="22px" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p></section></section><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;">昨晚看了一篇不错的项目解读:《一个沈阳项目的焕新复盘》,经禾略的郑老湿授权,转载一下。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;">大家知道我平时写看盘文章都是原创,很少转载别人的文章,这次为什么呢,有三个原因:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><blockquote style="margin: 0px;padding: 0px 0px 0px 10px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;border-left: 3px solid rgb(219, 219, 219);color: rgb(62, 62, 62);"><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;white-space: normal;line-height: 25.6px;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;color: rgb(136, 136, 136);">1.看到解读较好的案例,尤其是创造了销售奇迹的项目,我认为值得推荐给大家;</span></p></blockquote><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><blockquote style="margin: 0px;padding: 0px 0px 0px 10px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;border-left: 3px solid rgb(219, 219, 219);color: rgb(62, 62, 62);"><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;white-space: normal;line-height: 25.6px;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;color: rgb(136, 136, 136);">2.作为一个自媒体看盘侠,我的视角是第三方的、甚至购房者的,难免单一,我也喜欢看这种接地气的甲方或乙方视角;</span></p></blockquote><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><blockquote style="margin: 0px;padding: 0px 0px 0px 10px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;border-left: 3px solid rgb(219, 219, 219);color: rgb(62, 62, 62);"><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;white-space: normal;line-height: 25.6px;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;color: rgb(136, 136, 136);">3.在市场下滑的环境下,在区位比较偏远的地段上,尤其周边竞品又各有特色,这时候怎样做产品定位才能赢得市场?</span></p></blockquote><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;">一起看这个案例:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;"></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(0, 122, 170);font-size: 20px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">沈阳万科翡翠别墅</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(0, 122, 170);font-size: 20px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">远郊别墅创造市场奇迹</strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-backh="556" data-backw="556" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/utscgkBHZ3aHWlmbSM09kN2O1mQ8OpsWMr4g7Fic3D9L2Ohz3y3riaaWSqW8cxNPFDg7dmPgCLjwOgKBHSm5YROQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1251" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 670px !important;visibility: visible !important;" width="670px" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;text-indent: 2em;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;text-indent: 2em;">再次坐到沈阳万科的会议室里汇报,距离上一次开会,已经过了50多个月。这次的合作是关于沈阳城市的研究,但我心里还是更加记挂上一次合作的“惠斯勒项目”。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;text-indent: 2em;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;text-indent: 2em;">沈阳万科惠斯勒项目是一个远郊别墅项目,品质非常好,价格也不便宜,首次开盘大卖,成为业内竞相学习的标杆项目。后来,<span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;text-indent: 2em;color: rgb(0, 122, 170);">沈阳房地产市场出现比较明显的下滑,</span>东北经济更是举步维艰,这个项目也就渐渐归于沉寂。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;text-indent: 2em;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;text-indent: 2em;">2015年,我们参与到这个项目的焕新行动,协助推动客户研究和产品定位的工作。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">2017年7月底,这个项目再次开盘,更名为“翡翠别墅”,再一次创造了市场销售奇迹,<strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;color: rgb(0, 122, 170);">单项目销售额等于过去两年整个棋盘山片区销售额的总和。</span></strong>目前项目已经封盘(售罄断货),想参观的同学请提前预约。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-backh="746" data-backw="556" data-copyright="0" data-ratio="1.342007434944238" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/utscgkBHZ3aHWlmbSM09kN2O1mQ8OpsW3IdmIDdxRlRGhIP1YXb9hLZHicICXIDj28oPUfib9HBagbEE8vEnykew/640?wx_fmt=jpeg" data-type="jpeg" data-w="807" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;width: 670px !important;visibility: visible !important;" width="670px" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-backh="556" data-backw="556" data-copyright="0" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/utscgkBHZ3aHWlmbSM09kN2O1mQ8OpsWBS0oMIlEEIOXE4pnfsxjaC4JpqP0vYyOOticvTYnAk36cf8tKJE2Ilg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1251" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 670px !important;visibility: visible !important;" width="670px" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-backh="556" data-backw="556" data-copyright="0" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/utscgkBHZ3aHWlmbSM09kN2O1mQ8OpsWHzBX5sxRe5kcDeFcicfwQEh7fHxuLnpnQtcicGTfqtlIKLnDrtDwBztw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1251" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 670px !important;visibility: visible !important;" width="670px" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-backh="360" data-backw="556" data-copyright="0" data-ratio="0.6481481481481481" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/utscgkBHZ3aHWlmbSM09kN2O1mQ8OpsW5PZMqMHmodbetKEicGfUdWahnasbdXAJdEbWiaHOZdVuhhOBQeyfibBFQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1080" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 670px !important;visibility: visible !important;" width="670px" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;text-indent: 2em;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;text-indent: 2em;">在沈阳飞上海的飞机上做了一个简单的复盘,和大家分享一下。</span><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">2015年第一次接触这个项目,去现场转了一圈,我的感觉是:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">1、项目所在区位确实比较偏远,而且不在城市发展的主要方向上;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">2、沈阳的房地产市场确实风声鹤唳,市区产品还有销售压力,远郊区基本就没什么机会了;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">3、项目所在区域的自然环境确实很好,旁边也确实没什么配套,吃饭只能去农家乐,条件比较简陋;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">4、项目品质确实非常好,户型面积确实也不小,而且由于前期示范区打造非常废地,所以后期地块的容积率压力挺大。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">我的第一反应是:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">1、把面积做小,控制总价保单价,这样算的过来账;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">2、不做附加值空间,尽可能降低成本,确保售价优势;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">3、需要一款可以出容积率的低密度产品,最好是别墅。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">接下来跑了一下市场和竞品,情况要比想象中的糟糕,因为我的第一反应的思路,已经有开发商在做,效果并不好,见下图:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 16px;"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);">——竞品世茂诺丁山,在售140平联排,总价130万以内</span></em></span></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.6046966731898239" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbe5k55QduODSFau17gkeQtLhUGkYywn8bVBCpU41Isws1bE9V8iasQsA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1022" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">还有另外一个开发商选择了“自建配套+低价策略”的思路,但这种模式显然不适合万科,见下图:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 16px;"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);">——竞品碧桂园,小面积双拼+洋房,自建成熟配套</span></em></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></em></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.5953978906999041" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNb6EW5nw5MJVibhSu0jzWaLtu2gJ7dp5NUeUrzKribwu6khlWnPpJR5tMQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1043" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;"></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;color: rgb(62, 62, 62);font-size: 16px;text-indent: 32px;white-space: normal;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);">——主要竞品市场小结</span></em><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;color: rgb(62, 62, 62);font-size: 16px;text-indent: 32px;white-space: normal;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);"></span></em></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;color: rgb(62, 62, 62);font-size: 16px;text-indent: 32px;white-space: normal;background-color: rgb(255, 255, 255);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></em></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.3760245901639344" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbIcfOicZERjM9LhlsoicKNuicgHSXKicmic8X9W3Xk8uIT09uaeuZzMERryA/640?wx_fmt=jpeg" data-type="jpeg" data-w="976" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;"></span><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">从上面两个开发商思路,我做了个简单总结:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">1、以低总价别墅的产品方案去争取第一居所的客群,不可行,需要考虑换客;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">2、即便加了配套,以低总价的产品方案去争取第一居所的客群,依然不可行,连刚需都无法争取到(碧桂园有提供单价3600元的小高层产品);</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">3、结论:要坚决放弃“第一居所”的定位。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">简单的项目勘察和市场走访后,我们团队开始进入正式工作,当然是从客户研究方面入手,因为<strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;text-indent: 2em;color: rgb(0, 122, 170);">我们需要给这个项目找到新客群新需求,从而支持我们新品类的研发:</span></strong></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 16px;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);">——01.研究目标:</span></em></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;">经济型别墅的创新与具体产品方案</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 16px;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></em></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 16px;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);"></span></em></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.3435804701627486" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNb1Dia281acs8tC6CXF04iaaVoR2oUiaqib0O063CaQdSY2rBIRGdsMiaurGg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1106" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 16px;"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);">——02.研究逻辑:</span></em></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 30px;font-size: 15px;background-color: rgb(255, 255, 255);">对客户的家庭周期、居住、工作、观念、生活等全方面的全景式研究</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></em></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.48878048780487804" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbARJmzP1eDKa0WQXFfNY2w06LgJ2MsGWaMeAn9M4zTnLFfcfgMUZmLw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1025" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.5879629629629629" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNb7IvgfIe10kZbN5D3LLy2xhhYIUCHUicoo3RBWHicIH0HImAqMH8xEGfA/640?wx_fmt=jpeg" data-type="jpeg" data-w="864" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></em></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 16px;"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;color: rgb(62, 62, 62);font-size: 16px;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);">——03.客户洞察:</span></em></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 30px;font-size: 15px;background-color: rgb(255, 255, 255);">四种客户类型和他们各自的生活环境</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);font-size: 15px;text-indent: 30px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);font-size: 15px;text-indent: 30px;background-color: rgb(255, 255, 255);"></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.5796954314720812" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbWHEpkd3xEGrQySJI9S0k2XoShzpKvoxedXSMpMLCibuibdqLia2NqHzjQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="985" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.4419831223628692" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbhibsLKcwlNecHqRbZ9Sg14ys5fvy0vb76WoqcweN3od5mWEMxnByzYA/640?wx_fmt=jpeg" data-type="jpeg" data-w="948" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.4826530612244898" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbhu6lZKo6PuqA2L6rzPEO4yu6H9ltexNgxHxhHOQYgUeo0XzcgNPGicQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="980" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">工作进行到这里,我的直觉告诉我,我们可能需要争取的就是这群“乐活社交”的人群。于是我自己会开始重点关注这个客群的访谈反馈和产品需求,为下一步产品研发找感觉。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;font-size: 16px;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></em></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;font-size: 16px;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);">——04.乐活社交类客户的生活方式:</span></em></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><em style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: italic;font-size: 16px;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></em></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);font-size: 16px;text-indent: 2em;background-color: rgb(255, 255, 255);"></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.5352993744414656" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbT4TehnAQ1n6jmgQTu6CBOMoPDaHotn96nia2RhkWibtymQvNWrVP96sg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1119" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.5066904549509367" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbWm5aricxlcVgRopGYpcum8Nl2MeQOHia0E8OzY2xGFSODfyTuLKLl40w/640?wx_fmt=jpeg" data-type="jpeg" data-w="1121" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);font-size: 15px;text-indent: 2em;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);font-size: 15px;text-indent: 2em;background-color: rgb(255, 255, 255);">经过一大波访谈和总结,我的结论是:</span><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">1、沈阳的客群都非常关心配套;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">2、高端客群都非常的装,或许他们确实有购买力,但是他们对产品有太多不切实际的需求,最可怕的是,他们其实没有购买欲望,因为大房子已经好几套;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">3、经济型的客群又太务实了,极其关注城市配套和性价比;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">4、这样看来,只剩下有点小生活小钱小趣味的小中产阶级,也就是乐活社交这个客群可以争取一下。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">根据这个内部结论,我们的设计师给出几个产品原型,开始进行产品测试:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);font-size: 16px;text-indent: 2em;background-color: rgb(255, 255, 255);"></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.5298372513562387" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbiane2KiatWrLEPeHUOjge3f4icSVhSIcb2ibdStd15mfkbwc2lK4fgdE6w/640?wx_fmt=jpeg" data-type="jpeg" data-w="1106" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.553484602917342" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbUxerBIOrCxdQRibtODLZJM2pIGnVAIRvUbsEN5XpduUKY4EuhMCuhbA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1234" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">这个产品的逻辑很简单:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">1、八合院,节地,容积率高;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">2、独门独户的感觉;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">3、只有两层,二楼还有退台,看起来很高端;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">4、院子不仅大,而且完整;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">5、地面停车,不需要地下车库,成本可控;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">6、居住功能齐全,三房两厅三卫;</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">7、面积控制在125平米,不做任何偷送面积,大道当然。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">结果大家都知道了,概念方案中的125㎡在施工中变为148㎡,<strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;font-size: 15px;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);">在沈阳,这是第一个L型合院落地的项目,对于客户来说,户型新鲜好玩,功能又很实用居家!</span></strong></span><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);font-size: 15px;text-indent: 2em;background-color: rgb(255, 255, 255);">所以200多套148平米的合院一经推出,便被一抢而光!</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">最后附上概念方案中项目规划的总平面:</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><img class="" data-copyright="0" data-ratio="0.489945155393053" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/5v4FUePUiaiajaibBUz31xhMzeMZZ3ONHNbShuUuW0JFcczOiaGBceL5QLJbficNAU0vEeodrx9KAVSeUPYtkyfNXNg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1094" style="margin: 0px;padding: 0px;height: auto !important;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">以上,就是这个项目的复盘,到这里其实并没有结束,因为我突然意识到,如果只是对比指标,我们的最终建议方案和世茂碧桂园并没什么特别,都是100多万的小别墅,只不过他们是传统联排,我们是创新合院。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">但如果从定位角度来对比,很明显,<span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-indent: 2em;color: rgb(0, 122, 170);background-color: rgb(255, 255, 255);">他们做的是别墅,而我们做的是玩具。</span></strong></span></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">不论我们多大,我们的内心总有一个长不大的孩子,我们对玩具的热情往往会让我们的理智屈从。</span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);"><br style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 16px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(62, 62, 62);"><span style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(62, 62, 62);text-indent: 2em;font-size: 15px;background-color: rgb(255, 255, 255);">这就是为什么第一代iPhone虽然问题多多,但依然秒杀工业工艺登峰造极的诺基亚,因为乔布斯说了,iPhone首先是一个玩具,其次才是手机。而诺基亚仅仅只是个手机——这一句是我说的。</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;">猜你想看 | 房地产研究新方向之<strong><span style="color: rgb(2, 30, 170);">【跨界思考】</span></strong>系列</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"><span style="font-size: 12px;background-color: rgb(2, 30, 170);"><span style="font-size: 14px;background-color: rgb(2, 30, 170);color: rgb(255, 255, 255);"><strong>房地</strong></span><span style="font-size: 12px;background-color: rgb(2, 30, 170);color: rgb(255, 255, 255);"><span style="font-size: 14px;background-color: rgb(2, 30, 170);"><strong>产</strong></span><span style="background-color: rgb(2, 30, 170);font-size: 14px;"><strong>×大数据</strong></span></span></span><span style="font-size: 14px;"><strong><br /></strong></span></span></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829662&amp;idx=1&amp;sn=a0f9b47beae15eaada8d20b39fb26c21&amp;chksm=835170c1b426f9d7c8ecebbe881b254293dea7c826683c2e381693d874915dedef067a98d419&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">1、如何理解城市的发展和土地的价值?</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829874&amp;idx=1&amp;sn=89cea6591f505400948575845f627b73&amp;chksm=8351702db426f93b8b50893dc664a17b3e69dd5d980ea96e16def2c758deddc0cc7b906069dd&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">2、要是有一天,马云也做房地产</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829841&amp;idx=1&amp;sn=4c8c80fb3b7b721df0a9fd204ac07f66&amp;chksm=8351700eb426f918410cde0800635745e898437602799c7dfd6c38a623ec784eb196dcec16f7&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">3、悦府开盘谣言不断,如何打破信息不对称?</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829718&amp;idx=1&amp;sn=a5fdb1b706d12d9f75d4af2d772375f7&amp;chksm=83517089b426f99f4e7d16d12554059e0ae02d17b0d32646d49cc15ba7bf084db5fbc01484b2&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">4、围棋都AI了,地产还靠经验?</span></a><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"></span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829590&amp;idx=1&amp;sn=a89abd34200c237cf3773686a1486ee2&amp;chksm=83517109b426f81fa20b8dfd28a6d572bfb11b42ef10050fe26a1612f0c54dd6e92bd07e8610&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">5、两年跟踪研究 | 大数据回答房地产不一样的问题</span></a><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829293&amp;idx=1&amp;sn=9c248869ff7a1a03947bd160b429927b&amp;chksm=83516e72b426e7646af7fb4cc65a4904a29c83336f46a87f4b253f2eb893c4dbd9315a65cab8&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">6、<span style="font-size: 14px;">你们想知道的房地产模型算法在这里</span></span></a></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829251&amp;idx=1&amp;sn=9d13ee02bf8c26fc14cc6f05790061c0&amp;chksm=83516e5cb426e74a760e05894bce91006149e2b3131a74e1a2169436425571f861adab77a76b&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">7、2017房企投资指南</span></a><br /></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829185&amp;idx=1&amp;sn=7e4da293d7535f9488b6c9c319968357&amp;chksm=83516e9eb426e7889fc88381b07b62e19df334267ac060b7fb883002899c2e495adb9fffe178&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">8、禾略送给专业地产人的圣诞礼物</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=206752846&amp;idx=1&amp;sn=9b1148eb7ff37e89f2cb1c12dcecb8ea&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">9、就是给您提供点数据——致上海市委书记的一封信</span></a><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><strong><br /></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(2, 30, 170);color: rgb(255, 255, 255);font-size: 14px;"><strong>大城小事×禾略观点</strong></span><span style="background-color: rgb(2, 30, 170);color: rgb(255, 255, 255);font-size: 12px;"><strong><br /></strong></span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">1、参考深圳标准,上海房价还要涨46%</span></a><span style="font-size: 12px;"><strong><br /></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829563&amp;idx=1&amp;sn=9e468d74b0dc9a156fcdb7bb4944551a&amp;chksm=83517164b426f8722e59ebee139130e104a9d6cf46ce22adeaf03fe0c6861e33a901a4246723&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">2、嘉兴,有地万事足</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">3、在珠三角中,谁是下一个雄安新区?</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">4、独家 | 为什么要建雄安新区?</span></a><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"></span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829214&amp;idx=1&amp;sn=e245560eeadafae388de6a7d7577e04e&amp;chksm=83516e81b426e7976c5c6d425b4a39ade86d0e12ed288238933e3662f48c58d57c4efeb5c801&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">5、深圳房价下一轮还能不能涨?</span></a><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829123&amp;idx=1&amp;sn=dfa4dc6c2538443c36261850676e445f&amp;chksm=83516edcb426e7ca756d2a80930aa8be108cbd730cb05573393378c60e9c9e8ce88067b00c06&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">6、客研圈观测的新物种——屌英</span></a><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=402337281&amp;idx=1&amp;sn=01025bafd1b30fc52ccffa541506497c&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">7、花了上亿的设计费,望京SOHO还是租不出去</span></a><br /></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401847225&amp;idx=1&amp;sn=1ae51240243bad61b1e0a316994f362a&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">8、北上广深未来十年的房价走势</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=400672879&amp;idx=1&amp;sn=2b70716f8cc9b44365df50e1243cb8ec&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">9、上海房地产投资策略地图</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"><strong><span style="font-size: 14px;background-color: rgb(2, 30, 170);color: rgb(255, 255, 255);">解忧杂派军×技术流</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829733&amp;idx=1&amp;sn=3f4241c78a32428b8e4221f32e45f533&amp;chksm=835170bab426f9ac7d68b787ff9864174ed4ccbac8750117c6a26106d0a6275d2e978d3c1498&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">1、在禾略实习是一种怎样的体验</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829841&amp;idx=3&amp;sn=9779a066dfc0da9bb0e7ab3431721161&amp;chksm=8351700eb426f918902b9f9c61a6cc9902653b4b9f7908eed632867330dd834656d5d7cf9a8b&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">2、在禾略实习BUG回顾</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829379&amp;idx=1&amp;sn=c0f0079307b8b0971c8b1d2e9e4c2adf&amp;chksm=835171dcb426f8cae8b68d38d7321790c39ce7069af846d43aae885c7f78b3f117e9ddd210ab&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">3、好奇心 | 做一个万科同款“大数据分析平台”需要多少钱</span></a><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829303&amp;idx=1&amp;sn=d6cc03f58eb0e21641a717312d5dda65&amp;chksm=83516e68b426e77e04faae951eb1671a164107acd72d104c7f71e8309b113f03a28cbdfe8bc4&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">4、大数据教你如何关爱女性</span></a><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"></span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649828728&amp;idx=1&amp;sn=733857ccf3d9e1be62cac2872eca573a&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">5、一个没有图书的图书馆,却大受追捧</span></a><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649828712&amp;idx=1&amp;sn=c62e708c4b22a6d9511a9431e2077c52&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">6、居家户型设计成情趣酒店套房,为什么你还觉得合理?</span></a><span style="font-size: 12px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649828677&amp;idx=1&amp;sn=7c875db73d5b1cd5b80d82dfc68c7be2&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">7、如何拿对一块地,少奋斗30年</span></a><br /></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649828638&amp;idx=1&amp;sn=9dd9532d4b315ffa866d7f062210cbcf&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">8、数据会说谎</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=206786995&amp;idx=1&amp;sn=2cf4dfdbf624ee798ea5a04a48402a53&amp;scene=21#wechat_redirect" target="_blank" style="font-size: 12px;text-decoration: underline;"><span style="font-size: 12px;">9、万科城市地图第二春</span></a></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"><strong><br /></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"><span style="font-size: 12px;color: rgb(255, 255, 255);"><span style="font-size: 14px;background-color: rgb(2, 30, 170);"><strong>2017年市场短周期预测</strong></span><span style="font-size: 14px;"></span></span><span style="font-size: 14px;">(每月12号更新)</span></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;">珠三角地区<span style="font-size: 12px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829288&amp;idx=1&amp;sn=bafb04e8b5ee2bacc63eba3228935085&amp;chksm=83516e77b426e761e6d70197138964ba6cd488b358fe193ec13aaf59ff070de1d49ce0c0d34f&amp;scene=21#wechat_redirect" target="_blank">2月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829332&amp;idx=1&amp;sn=f60cb83ae739bb39e06e8347ef40d69a&amp;chksm=83516e0bb426e71d23d19f6cf6a884e596d980d8702bc0aff16ea6af89ded59e6ab9ebfa70c0&amp;scene=21#wechat_redirect" target="_blank">3月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829457&amp;idx=1&amp;sn=6ed54b4f34b78edbb6f90d1c974dc4f2&amp;chksm=8351718eb426f898d95531d2bc63408aa3f62453070925f69840e725e8c8e3e1541f471f7091&amp;scene=21#wechat_redirect" target="_blank">4月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829536&amp;idx=1&amp;sn=afd1eae35736e77003ddcb13f3f28e61&amp;chksm=8351717fb426f8697c1b88caa536ecf0b86ca0ea82007f46ea4c49524d284c5fbb8b24eaae69&amp;scene=21#wechat_redirect" target="_blank">5月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829645&amp;idx=1&amp;sn=85248135d55f4cc72278bb099e0ae417&amp;chksm=835170d2b426f9c428dd05c5751f8b3a79d7727cebac23097fa16f25fdea0137915b217f6bde&amp;scene=21#wechat_redirect" target="_blank">6月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829783&amp;idx=1&amp;sn=b1151b97fdebc49102df125a87ed5935&amp;chksm=83517048b426f95ec769dddecdcbf59072bd05e0e4e84ddda437eda5bae6a09dbb2d8510767f&amp;scene=21#wechat_redirect" target="_blank">7月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829841&amp;idx=2&amp;sn=ba5f9cab33c5edcea4e5a8b32f40ca9c&amp;chksm=8351700eb426f9188a9fbadfb06f94431dfa464c512eac51e06d42eb647d5d2a0cb53f38b1fc&amp;scene=21#wechat_redirect" target="_blank">8月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=2&amp;sn=ddcff78831ef35c1567385c035f4f9d6&amp;chksm=835173b4b426faa2c9015eb00400546b627214b1aa7bceac9d60325d15cb3b02b170f0c9fb37&amp;scene=21#wechat_redirect" target="_blank">9月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830098&amp;idx=1&amp;sn=6e17da0729c31b4e18adad55abf1cced&amp;chksm=8351730db426fa1b0d830e0ca3cbd545734939625250ccf831aaa7992cdc06e30717b32b9f4f&amp;scene=21#wechat_redirect" target="_blank">10月</a>、</span></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;">长三角地区<span style="font-size: 12px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829288&amp;idx=1&amp;sn=bafb04e8b5ee2bacc63eba3228935085&amp;chksm=83516e77b426e761e6d70197138964ba6cd488b358fe193ec13aaf59ff070de1d49ce0c0d34f&amp;scene=21#wechat_redirect" target="_blank">2月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829332&amp;idx=1&amp;sn=f60cb83ae739bb39e06e8347ef40d69a&amp;chksm=83516e0bb426e71d23d19f6cf6a884e596d980d8702bc0aff16ea6af89ded59e6ab9ebfa70c0&amp;scene=21#wechat_redirect" target="_blank">3月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829457&amp;idx=1&amp;sn=6ed54b4f34b78edbb6f90d1c974dc4f2&amp;chksm=8351718eb426f898d95531d2bc63408aa3f62453070925f69840e725e8c8e3e1541f471f7091&amp;scene=21#wechat_redirect" target="_blank">4月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829536&amp;idx=1&amp;sn=afd1eae35736e77003ddcb13f3f28e61&amp;chksm=8351717fb426f8697c1b88caa536ecf0b86ca0ea82007f46ea4c49524d284c5fbb8b24eaae69&amp;scene=21#wechat_redirect" target="_blank">5月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829645&amp;idx=1&amp;sn=85248135d55f4cc72278bb099e0ae417&amp;chksm=835170d2b426f9c428dd05c5751f8b3a79d7727cebac23097fa16f25fdea0137915b217f6bde&amp;scene=21#wechat_redirect" target="_blank">6月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829783&amp;idx=1&amp;sn=b1151b97fdebc49102df125a87ed5935&amp;chksm=83517048b426f95ec769dddecdcbf59072bd05e0e4e84ddda437eda5bae6a09dbb2d8510767f&amp;scene=21#wechat_redirect" target="_blank">7月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829841&amp;idx=2&amp;sn=ba5f9cab33c5edcea4e5a8b32f40ca9c&amp;chksm=8351700eb426f9188a9fbadfb06f94431dfa464c512eac51e06d42eb647d5d2a0cb53f38b1fc&amp;scene=21#wechat_redirect" target="_blank">8月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=3&amp;sn=52e5c0d38a682b1c69685de472e5967c&amp;chksm=835173b4b426faa2ced3abc468a56a38a8cf0d98f590ccd8f7a29cbe6e0600c66853f900db6e&amp;scene=21#wechat_redirect" target="_blank">9月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830098&amp;idx=2&amp;sn=a2df5eb804546dae571f06d4f0220ac6&amp;chksm=8351730db426fa1b34b511f5620ac792141facdb9e21592a1ba782ecc7f04677080ef47ad451&amp;scene=21#wechat_redirect" target="_blank">10月</a>、</span></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;">中西部地区<span style="font-size: 12px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829288&amp;idx=1&amp;sn=bafb04e8b5ee2bacc63eba3228935085&amp;chksm=83516e77b426e761e6d70197138964ba6cd488b358fe193ec13aaf59ff070de1d49ce0c0d34f&amp;scene=21#wechat_redirect" target="_blank">2月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829332&amp;idx=1&amp;sn=f60cb83ae739bb39e06e8347ef40d69a&amp;chksm=83516e0bb426e71d23d19f6cf6a884e596d980d8702bc0aff16ea6af89ded59e6ab9ebfa70c0&amp;scene=21#wechat_redirect" target="_blank">3月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829457&amp;idx=1&amp;sn=6ed54b4f34b78edbb6f90d1c974dc4f2&amp;chksm=8351718eb426f898d95531d2bc63408aa3f62453070925f69840e725e8c8e3e1541f471f7091&amp;scene=21#wechat_redirect" target="_blank">4月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829536&amp;idx=1&amp;sn=afd1eae35736e77003ddcb13f3f28e61&amp;chksm=8351717fb426f8697c1b88caa536ecf0b86ca0ea82007f46ea4c49524d284c5fbb8b24eaae69&amp;scene=21#wechat_redirect" target="_blank">5月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829645&amp;idx=1&amp;sn=85248135d55f4cc72278bb099e0ae417&amp;chksm=835170d2b426f9c428dd05c5751f8b3a79d7727cebac23097fa16f25fdea0137915b217f6bde&amp;scene=21#wechat_redirect" target="_blank">6月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829783&amp;idx=1&amp;sn=b1151b97fdebc49102df125a87ed5935&amp;chksm=83517048b426f95ec769dddecdcbf59072bd05e0e4e84ddda437eda5bae6a09dbb2d8510767f&amp;scene=21#wechat_redirect" target="_blank">7月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829841&amp;idx=2&amp;sn=ba5f9cab33c5edcea4e5a8b32f40ca9c&amp;chksm=8351700eb426f9188a9fbadfb06f94431dfa464c512eac51e06d42eb647d5d2a0cb53f38b1fc&amp;scene=21#wechat_redirect" target="_blank">8月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=4&amp;sn=b4dbd6e2e114a7ffc1bd5d762accb012&amp;chksm=835173b4b426faa2981ee49c6ec0cca1d19817788d23c42bef941415640b77b2b7487ea03827&amp;scene=21#wechat_redirect" target="_blank">9月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830098&amp;idx=3&amp;sn=4ef2c67447e82da0538bd6bc897031a0&amp;chksm=8351730db426fa1b2c2e2a3ee1e88820ca738162efec5e11dadd64b4d41f711f7305cfd0f234&amp;scene=21#wechat_redirect" target="_blank">10月</a>、</span></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;">北部地区<span style="font-size: 12px;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829288&amp;idx=1&amp;sn=bafb04e8b5ee2bacc63eba3228935085&amp;chksm=83516e77b426e761e6d70197138964ba6cd488b358fe193ec13aaf59ff070de1d49ce0c0d34f&amp;scene=21#wechat_redirect" target="_blank">2月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829332&amp;idx=1&amp;sn=f60cb83ae739bb39e06e8347ef40d69a&amp;chksm=83516e0bb426e71d23d19f6cf6a884e596d980d8702bc0aff16ea6af89ded59e6ab9ebfa70c0&amp;scene=21#wechat_redirect" target="_blank">3月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829457&amp;idx=1&amp;sn=6ed54b4f34b78edbb6f90d1c974dc4f2&amp;chksm=8351718eb426f898d95531d2bc63408aa3f62453070925f69840e725e8c8e3e1541f471f7091&amp;scene=21#wechat_redirect" target="_blank">4月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829536&amp;idx=1&amp;sn=afd1eae35736e77003ddcb13f3f28e61&amp;chksm=8351717fb426f8697c1b88caa536ecf0b86ca0ea82007f46ea4c49524d284c5fbb8b24eaae69&amp;scene=21#wechat_redirect" target="_blank">5月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829645&amp;idx=1&amp;sn=85248135d55f4cc72278bb099e0ae417&amp;chksm=835170d2b426f9c428dd05c5751f8b3a79d7727cebac23097fa16f25fdea0137915b217f6bde&amp;scene=21#wechat_redirect" target="_blank">6月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829783&amp;idx=1&amp;sn=b1151b97fdebc49102df125a87ed5935&amp;chksm=83517048b426f95ec769dddecdcbf59072bd05e0e4e84ddda437eda5bae6a09dbb2d8510767f&amp;scene=21#wechat_redirect" target="_blank">7月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829841&amp;idx=2&amp;sn=ba5f9cab33c5edcea4e5a8b32f40ca9c&amp;chksm=8351700eb426f9188a9fbadfb06f94431dfa464c512eac51e06d42eb647d5d2a0cb53f38b1fc&amp;scene=21#wechat_redirect" target="_blank">8月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=5&amp;sn=496cedb857d3ac5fe4beb0eac7d78d34&amp;chksm=835173b4b426faa2b7390c9cbcb039676c09b9d2808eafe180d101e90b7d4f62f280a15bb3dd&amp;scene=21#wechat_redirect" target="_blank">9月</a>、<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830098&amp;idx=4&amp;sn=2f71512a654087b6e4bbb8f19cf3463c&amp;chksm=8351730db426fa1babeeb1b4a7af96e989b5257bc088df943a0e05319463d6a373d4e709c356&amp;scene=21#wechat_redirect" target="_blank">10月</a>、</span></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p><br /></p><p><br /></p><section class="" style="margin-top: 0.5em;margin-bottom: 1.5em;max-width: 100%;box-sizing: border-box;color: rgb(62, 62, 62);font-size: 16px;line-height: 25.6px;white-space: normal;border-width: medium;border-style: none;border-color: currentcolor;-moz-border-top-colors: none;-moz-border-right-colors: none;-moz-border-bottom-colors: none;-moz-border-left-colors: none;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><section class="" style="margin: auto;max-width: 100%;box-sizing: border-box;border-color: rgb(71, 193, 168);width: 3em;text-align: center;color: rgb(255, 255, 255);font-family: inherit;font-size: 1em;text-decoration: inherit;overflow-wrap: break-word !important;"><section class="" style="max-width: 100%;box-sizing: border-box;border-radius: 50%;width: 3em;height: 3em;line-height: 3.5em;overflow: hidden;font-family: inherit;vertical-align: middle;display: inline-block;overflow-wrap: break-word !important;background-color: rgb(71, 193, 168);"><section class="" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255);font-size: 14px;">更多</span></section></section><section class="" style="margin: -0.92em auto auto;max-width: 100%;box-sizing: border-box;width: 0px;font-family: inherit;border-top: 3em solid rgb(71, 193, 168);overflow-wrap: break-word !important;border-right: 1.4em solid transparent !important;border-left: 1.4em solid transparent !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></section></section></section><p><br /></p><p><br /></p><fieldset class="" style="margin-top: 0.8em;margin-bottom: 0.5em;max-width: 100%;box-sizing: border-box;min-width: 0px;white-space: normal;border-width: 0px;border-style: none;border-color: currentcolor;-moz-border-top-colors: none;-moz-border-right-colors: none;-moz-border-bottom-colors: none;-moz-border-left-colors: none;text-align: center;color: rgb(129, 120, 119);font-size: 13.63px;font-weight: bold;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><span style="padding: 0.3em 0.5em;max-width: 100%;box-sizing: border-box;border-color: rgb(249, 110, 87);border-radius: 0.5em;text-align: inherit;font-family: inherit;font-weight: inherit;text-decoration: inherit;display: inline-block;box-shadow: 0.2em 0.2em 0.1em rgb(165, 165, 165);overflow-wrap: break-word !important;background-color: rgb(160, 160, 160);color: rgb(0, 0, 0);font-size: 14px;"><p style="max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="padding: 0.3em 0.5em;max-width: 100%;box-sizing: border-box;border-color: rgb(249, 110, 87);border-radius: 0.5em;text-align: inherit;font-family: inherit;font-weight: inherit;text-decoration: inherit;display: inline-block;box-shadow: 0.2em 0.2em 0.1em rgb(165, 165, 165);overflow-wrap: break-word !important;background-color: rgb(160, 160, 160);font-size: 16px;color: rgb(255, 255, 255);">禾略中国:helue_China</span></p></span></fieldset><p style="max-width: 100%;min-height: 1em;white-space: normal;text-align: center;color: rgb(129, 120, 119);font-size: 13.63px;font-weight: bold;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><span style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(0, 0, 0);font-size: 14px;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><hr style="max-width: 100%;white-space: normal;text-align: justify;color: rgb(129, 120, 119);font-size: 13.63px;font-weight: bold;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);" /><p style="max-width: 100%;min-height: 1em;white-space: normal;text-align: center;color: rgb(129, 120, 119);font-size: 13.63px;font-weight: bold;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><span style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(136, 136, 136);font-size: 14px;">陪你想,陪你写,陪你玩</span></p><p style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;line-height: 25.6px;white-space: normal;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;text-align: justify;line-height: 24px;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><img data-ratio="1" data-s="300,640" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4z3ZLnvGz7yzYuZ21wHoX53ZpOwnQhPmGbl2SxSiboaKiaW8L2CuhQBnhRkhP7Z47icicDduyXibFxAAg/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="line-height: 1.6;text-indent: 32px;font-family: 宋体;box-sizing: border-box !important;overflow-wrap: break-word !important;width: auto !important;visibility: visible !important;" /></p><p><br /></p>

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