入户观察研究

<h1 style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 50px;">01</span></h1><h1 style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 20px;">客户画像</span></strong></h1><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">生命状态（环境）</span></strong></section><ul class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">生活状态：45-50岁，老上海人，一家三口居住，现居住在中虹汇之苑，计划将现有房产出手，考虑到①房龄过久，②功能过剩和功能缺失同时存在，③儿子也到了谈婚论嫁的年纪，需要为儿子准备婚房，分巢考虑，和爱人换大两室养老，给儿子换个小三室结婚；或者换一个大四房共同居住，还在考虑中。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">工作状态：事业单位中层管理者，工作在静安区，通勤半小时左右，单位需要管的事情比较少，时间自由，爱人在街道工作。</span></p></li></ul><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">精神诉求（情感/行为）</span></strong></section><ul class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">娱乐需求</span></strong><span style="font-size: 16px;">：抽烟、喝酒的爱好，偶尔会和朋友出去吃饭喝酒，但现在频率也变得很少，不喜欢太热闹的地方。</span></p></li><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">社交需求</span></strong><span style="font-size: 16px;">：随着房屋主人的年龄增长，对朋友的社交需求逐渐减弱，家庭内的互动交流仅体现在吃饭时间，更注重私密性。</span></p></li><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">装饰偏好</span></strong><span style="font-size: 16px;">：喜欢简单点的装修风格，不要深色，会显得很压抑，对实木的装修比较感兴趣，看到有项目做的新中式风格还不错。</span></p></li></ul><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">产品痛点（认知）</span></strong></section><ul class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">卧室</span></strong><span style="font-size: 16px;">：至少两个卧室用于居住，需要增加私人空间，如独卫，步入式衣帽间等。</span></p></li><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">客餐厅</span></strong><span style="font-size: 16px;">：居住的娱乐需求不敏感，社交需求逐渐减弱，如入户处缺少玄关设计，缺少私密性同时收纳空间不足。</span></p></li><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">厨房</span></strong><span style="font-size: 16px;">：厨房烹饪需求较高，当前空间面积受限，操作使用动线缺失，收纳功能不足。</span></p></li><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">卫生间</span></strong><span style="font-size: 16px;">：至少两卫，一间为主卧套卫，三分离空间布置，浴缸为鸡肋功能，占用过多空间面积。</span></p><p><span style="font-size: 16px;"></span></p><p><span style="font-size: 16px;"></span><span style="letter-spacing: 0.034em;"></span></p><p style="text-align: center;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxKrY7nVSzJN6tnMlQcmKO0DPY5ibxZYDuNkoVYQKq7V0cNEOWbib1kSBxcU7Qia4nPv5icCezwwSWkdw/640?wx_fmt=png" data-type="png" data-w="1080" style="" /></p></li></ul><h1 style="margin-left: 16px;margin-right: 16px;"><br /></h1><h1 style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></h1><p><span style="font-size: 16px;"><br /></span></p><h1 style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 50px;">02</span></h1><h1 style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 20px;">现居情况</span></strong></h1><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">房源情况</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;letter-spacing: 0.034em;">中虹</span><span style="font-size: 16px;letter-spacing: 0.034em;">汇之</span><span style="font-size: 16px;letter-spacing: 0.034em;">苑，总价1500</span><span style="font-size: 16px;letter-spacing: 0.034em;">万，126㎡三房两厅一卫</span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">入户观察-卧室</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">南主卧：居住-床+床头柜夫妻居住互不干扰，储物-双开门衣柜存放应季衣物夫妻物品居多，孩子储藏需求仅体现在房间内部。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">北次卧：居住-床+书桌椅孩子居住，储物-书桌敞开式柜体。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">北主卧：居住-榻榻米+挂衣架客房，储物-五斗橱、收纳箱电脑、手办、玩偶等北主卧：主要用作衣物、杂物储藏礼品、香烟、存放过季衣物。</span></p></li></ol><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">入户观察-客餐厅</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">客餐厅娱乐类的电器设备有电视机，一家人很少围在客厅观影，孩子工作回到家在卧室使用电脑，男主人有饮酒的习惯，餐厅的一面墙用来摆放酒瓶。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">装修偏好以浅色系米黄色为主，现代简约风格，四人L型沙发，六人位餐桌。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">入门处鞋柜旁边放置两层简易鞋架，无玄关，无收纳。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">客厅连接阳台，双洗衣机放置在阳台，未做好空间预留设计。</span></p></li></ol><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">入户观察-厨房</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">L型厨房，封闭厨房，经常做饭，厨房保持干净状态，日常家庭做饭，轻油健饮食，空间容纳两人拥挤。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">使用功能仅限三口之家，增加居住人口后，会有强烈空间需求。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">储物方面食物存放在冰箱，不囤积，经常采购，基本满足物品储存，部分小家电、餐具摆放在操作台，橱柜空间有限，仅4个柜体满足收纳功能，无大型电器设备，如洗碗机、消毒柜。</span></p></li></ol><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">入户观察-卫生间</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">卫生设施，智能马桶盖、浴缸、淋浴屏、电动洗脚盆，浴缸现已闲置，分区相对明显，在同一空间无法分隔。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">功能使用，定制浴屏，定制洗浴用品置物架。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">储物空间，存储洗漱用品，未能将闲置物品全部收纳，化妆品装在简易收纳架、卷发棒等物品无处摆放。</span></p></li></ol><p><span style="font-size: 16px;"><br /></span></p><p><span style="font-size: 16px;"><br /></span></p><h1 style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 50px;">03</span></h1><h1 style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 20px;">痛点与产品建议</span></strong></h1><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">chatgpt分析卧室居住痛点</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">南主卧床头柜不够，无法满足夫妻日常的物品储存需求，例如手机、手表等物品。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">南主卧的双开门衣柜虽然能够存放夫妻的应季衣物，但衣柜内可能缺乏有效的分类整理方案，需要更好的整理方式来保证储物空间的最大化利用和更好的物品管理。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">北主卧需要满足客房的需求，因此需要有一定的储物空间来存放客人可能需要的衣物、行李等物品，目前储物空间可能不够充分，需要更好的整理和组织方案。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">北主卧的五斗橱、收纳箱等储物空间杂乱无序，不方便使用，需要更好的整理和分类方案来管理物品。</span></p></li></ol><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">chatgpt给到各卧室建议</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;font-weight: bold;"><p><strong><span style="font-size: 16px;">南主卧</span></strong><span style="font-size: 16px;"></span></p></li></ol><ul class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">床头柜设计：针对南主卧床头柜不够的问题，可以设计一些小巧而功能性强的床头柜，如可以集成电源插座、USB接口、无线充电等功能，方便夫妻日常生活使用。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">衣柜分类整理方案：为了更好地利用南主卧的双开门衣柜，可以提供一些高效的分类整理方案，如可以提供定制的衣柜隔板和组合抽屉等，以便夫妻更好地管理和组织储物空间。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">家居布置：南主卧需要充分考虑夫妻之间的私人空间和互不干扰，可以在空间中设置一些隔断墙或移动屏风等隔离物，以保证夫妻之间的私人空间和独立性。</span><span style="font-size: 17px;letter-spacing: 0.034em;"></span><span style="letter-spacing: 0.034em;"></span></p><p><img class="rich_pages wxw-img" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxKrY7nVSzJN6tnMlQcmKO0bibIqaZCeqqkP1KbT6IBIzSbMHp9rsN7jpxbIwVDqJSuyMXqxgfUlrA/640?wx_fmt=png" data-type="png" data-w="1080" style="" /></p><p><img class="rich_pages wxw-img" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxKrY7nVSzJN6tnMlQcmKO0MlqCbwMno8ntUkmAu6Y0o7DgtrAmXXVl4qZc0G8ia5yTkxl59JZkTfw/640?wx_fmt=png" data-type="png" data-w="1080" style="" /></p></li></ul><p><br /></p><p><strong><span style="font-size: 16px;">2. 北主卧</span></strong><span style="font-size: 16px;"></span></p><ul class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">储物空间整理：北主卧作为客房，需要提供充分的储物空间来满足客人的需求，可以在空间中添加更多的储物柜、抽屉和书架等，以便更好地管理客人的行李、衣物、书籍等物品。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">整理方案：针对北主卧的储物空间杂乱无序的问题，可以提供一些高效的整理方案，如可以提供可调节的隔板、收纳箱、整理袋等，以便更好地管理和分类存放的物品。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">家居布置：北主卧需要充分考虑客人的舒适度和便利性，可以在空间中添加一些客人可能需要的设施，如床头柜、床上用品、独立卫生间等，以提高客人的居住体验。</span></p></li></ul><p style="text-align: center;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxKrY7nVSzJN6tnMlQcmKO0YOW9lJAF9meyWiayIcZibLfQKajCWxDfUkYEKJAgefdianGdlKdpQMmXA/640?wx_fmt=png" data-type="png" data-w="1080" style="" /></p><p><span style="font-size: 16px;"></span></p><p><strong><span style="font-size: 16px;">3. 北次卧</span></strong><span style="font-size: 16px;"></span></p><ul class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">衣柜与书柜结合设计：针对北次卧的储物需求，可以考虑设计一些衣柜与书柜结合的产品，以便更好地利用空间满足储物需求。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">设计一个办公空间：可以考虑在北次卧或者其他空间中增加一个办公区域，配备舒适的椅子、书桌、灯具等，提供一个舒适的工作空间。</span><span style="letter-spacing: 0.034em;"></span></p></li></ul><p style="text-align: center;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxKrY7nVSzJN6tnMlQcmKO0icnpwiaeib2H5LdKjrENzicU8R8Ph7fOnc7G35h0nbRsaPgMlHr6XoSUsQ/640?wx_fmt=png" data-type="png" data-w="1080" style="" /></p><p><br /></p><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">chatgpt分析客餐厅居住痛点</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">储物空间不足：客户没有玄关和收纳空间，鞋柜旁边只放置了简易鞋架，可能导致鞋子和其他物品杂乱无章，无法很好地管理和存放。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">饮酒空间不足：男主人有饮酒习惯，但酒瓶的存放方式可能并不方便，需要更好的设计和储存空间。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">家庭娱乐需求不满足：虽然客厅里有电视机，但一家人很少在客厅观影，可能需要更好的娱乐设施或环境来满足家庭娱乐需求。</span></p></li></ol><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">chatgpt给到客餐厅建议</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">提供更多的收纳空间：例如增加玄关收纳、推拉门衣柜、储物柜等。可以结合客户偏好的现代简约风格设计相应的收纳家具，以米黄色系为主色调。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">设计更好的酒柜：可以设计出一个既实用又美观的酒柜，能够充分利用餐厅一面墙的空间，存储酒瓶、酒杯等相关用品。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">增加家庭娱乐设施：根据客户需求，可以增加一些家庭娱乐设施，例如音响、游戏机等，创造更舒适的家庭娱乐环境。</span><span style="letter-spacing: 0.034em;"></span></p><p><img class="rich_pages wxw-img" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxKrY7nVSzJN6tnMlQcmKO0PV8FNfWbFib7Rb2BNqZq7VMh8IgrcsvEH4SzWFgxxaN5dEtbAddlMhg/640?wx_fmt=png" data-type="png" data-w="1080" style="" /></p><p><img class="rich_pages wxw-img" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxKrY7nVSzJN6tnMlQcmKO0KiczqanH84nJciaA1csxSTXDcib5tNd5s671uPMxIXicjqajRCKJOOxRLQ/640?wx_fmt=png" data-type="png" data-w="1080" style="" /></p></li></ol><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">chatgpt给到厨房痛点</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">厨房空间不足：由于经常做饭，客户对厨房空间的需求较高，但是当前的封闭式厨房空间容纳两人拥挤，无法满足增加居住人口后的需求。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">储物空间不足：尽管客户家中没有大型电器设备，但是橱柜空间有限，仅有4个柜体满足收纳功能，部分小家电、餐具等摆放在操作台，储物空间不足，难以满足客户的收纳需求。</span></p></li></ol><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">chatgpt给到厨房建议</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">厨房空间的优化：考虑将封闭式厨房改为开放式厨房，增加空间，提升使用的舒适度和灵活性。可以添加一个厨房中岛，既方便烹饪和摆放餐具，又增加了储物空间。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">储物空间的优化：可以考虑将橱柜改为全屋定制，根据客户的收纳需求，量身定制储物柜和收纳柜，合理利用空间。同时，可以添加墙壁挂架或层架，增加摆放物品的空间。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">引入电器设备：根据客户需要，可以考虑引入洗碗机、消毒柜等大型电器设备，提高生活品质和便利程度，同时也能释放出更多储物空间。</span></p></li></ol><p style="text-align: center;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxKrY7nVSzJN6tnMlQcmKO0TQT3e6dauyWZGaSA9y5pibibibhsQ7noAtduJRiaem3gXhEhcKfiabibmDqQ/640?wx_fmt=png" data-type="png" data-w="1080" style="" /></p><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">chatgpt给到卫生间痛点</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">空间分区不明显：浴缸已闲置，但在同一空间无法分隔，导致浴室的空间利用率低，使用不方便。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">储物空间不足：卫生间存储洗漱用品，但未能将闲置物品全部收纳，化妆品装在简易收纳架、卷发棒等物品无处摆放，导致卫生间的杂乱程度较高。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">功能使用不便：浴室没有定制的浴屏和洗浴用品置物架，可能导致洗漱过程中水流不易控制，使用体验较差。</span></p></li></ol><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">chatgpt给到卫生间建议</span></strong><span style="font-size: 16px;"></span></section><ol class="list-paddingleft-1" style="margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><span style="font-size: 16px;">考虑使用卫生间隔断，将浴缸区和洗手间区分开，以提高浴室空间的利用率和使用体验。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;">提供更多的收纳空间，例如安装多层的储物架、挂钩和悬挂收纳袋等，以便收纳洗漱用品和化妆品等杂物。</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 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