全城热问 | 中国房价真的会崩盘吗？

<fieldset style="border: 0px; margin: 0px; font-size: 1em; line-height: 1.4; text-align: justify; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="padding: 0px 8px; border-left-width: 3px; border-left-style: solid; border-color: rgb(249, 110, 87); font-size: 112.5%; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="line-height: 1.4; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">自2014年中期以来，政府开始房地产调控：</section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section><section style="line-height: 1.4; margin-top: 5px; padding-left: 3px; font-size: 88.8889%; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">1、逐步放松限购令，47个城市中有42个已经松绑；<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">2、鼓励房贷发放；<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">3、降低房贷成本（目前依据城市不同，房贷利率在央行基准利率上打九至九五折）；<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">4、下调央行基准利率；<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">5、在申请房贷时，对于“首套房”购房者的定义也放宽至此前房贷均已还清的购房者，不论目前持有多少套房。这使得这些购房者能像首套房购房者一样，首付30%、贷款70%，享受优惠的房贷利率。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: none; margin: 0.5em 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="width: 100%; margin-right: 2em; margin-bottom: 3em; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: center; text-decoration: inherit; color: rgb(9, 9, 9); border-color: rgb(160, 160, 160); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 100%; float: left; border-top-width: 1px; border-top-style: solid; border-color: rgb(160, 160, 160); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="float: left; background-color: white; margin-top: -1px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 0px; height: 8px; border-left-width: 1px; border-left-style: solid; border-color: rgb(160, 160, 160); margin-left: 23px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 16px; margin-left: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 16px; height: 8px; border-left-width: 1px; border-left-style: solid; border-color: rgb(160, 160, 160); border-right-width: 1px; border-right-style: solid; border-bottom-width: 1px; border-bottom-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 8px; height: 16px; margin-top: -8px; border-top-width: 1px; border-top-style: solid; border-color: rgb(160, 160, 160); border-right-width: 1px; border-right-style: solid; border-bottom-width: 1px; border-bottom-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 8px; height: 16px; border-top-width: 1px; border-top-style: solid; border-color: rgb(160, 160, 160); border-left-width: 1px; border-left-style: solid; margin-top: -1px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="float: right; background-color: white; margin-top: -1px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 0px; height: 8px; border-right-width: 1px; border-right-style: solid; border-color: rgb(160, 160, 160); margin-right: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 16px; margin-top: -1px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 16px; height: 8px; border-right-width: 1px; border-right-style: solid; border-color: rgb(160, 160, 160); border-left-width: 1px; border-left-style: solid; border-bottom-width: 1px; border-bottom-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 8px; height: 16px; margin-top: -8px; margin-left: 8px; border-left-width: 1px; border-left-style: solid; border-color: rgb(160, 160, 160); border-bottom-width: 1px; border-bottom-style: solid; border-top-width: 1px; border-top-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 8px; height: 16px; margin-top: -1px; margin-left: 16px; border-top-width: 1px; border-top-style: solid; border-color: rgb(160, 160, 160); border-right-width: 1px; border-right-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 90%; margin: -1em 5% 1.3em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">中国房价真的会崩盘吗？</section></section><section style="width: 100%; margin-top: 1em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 100%; margin-bottom: -37px; border-top-width: 1px; border-top-style: solid; border-color: rgb(160, 160, 160); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="float: left; margin-top: -1px; background-color: white; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 8px; height: 16px; border-bottom-width: 1px; border-bottom-style: solid; border-color: rgb(160, 160, 160); border-left-width: 1px; border-left-style: solid; margin-top: -1px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 16px; margin-left: 8px; margin-top: -1px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 8px; height: 16px; border-bottom-width: 1px; border-bottom-style: solid; border-color: rgb(160, 160, 160); border-right-width: 1px; border-right-style: solid; border-top-width: 1px; border-top-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 16px; height: 8px; margin-top: -8px; border-top-width: 1px; border-top-style: solid; border-color: rgb(160, 160, 160); border-right-width: 1px; border-right-style: solid; border-left-width: 1px; border-left-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 0px; height: 8px; border-left-width: 1px; border-left-style: solid; border-color: rgb(160, 160, 160); margin-left: 23px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="float: right; margin-top: -2px; background-color: white; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 8px; height: 16px; margin-bottom: 1px; margin-left: 16px; border-bottom-width: 1px; border-bottom-style: solid; border-color: rgb(160, 160, 160); border-right-width: 1px; border-right-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 16px; margin-top: -2px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 8px; height: 16px; margin-left: 8px; border-top-width: 1px; border-top-style: solid; border-color: rgb(160, 160, 160); border-left-width: 1px; border-left-style: solid; border-bottom-width: 1px; border-bottom-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 16px; height: 8px; margin-top: -8px; margin-right: 18px; border-left-width: 1px; border-left-style: solid; border-color: rgb(160, 160, 160); border-right-width: 1px; border-right-style: solid; border-top-width: 1px; border-top-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 0px; height: 8px; border-right-width: 1px; border-right-style: solid; border-color: rgb(160, 160, 160); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></section></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="margin: 0.8em 1em; font-size: 1em; line-height: 1.4; box-sizing: border-box; padding: 0px; border: 0px;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border: 2px dashed rgb(182, 182, 182); font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(244, 244, 244); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">对于中国经济，住宅的成交量要比价格更重要。房屋施工面积骤减（即便房价没有大跌）会对经济增长和资产负债表产生严重负面影响。根据估算，包括二轮效应在内，施工量增幅下降10个百分点将导致GDP增长率下降2.5个百分点。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">需求往往是供给和新开工的领先指标。因此，清楚中国房地产市场的消费者有什么样的消费心理特征，了解购房者心理和潜在需求至关重要。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">通过调查3730位中国消费者，更好地了解他们的购房意向、预算、动机、影响他们购房决定的重要因素、购房资金来源、对房地产市场的态度和开发商的品牌认知等。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: none; margin: 0.5em 0px 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="font-size: 112.5%; font-family: inherit; text-align: center; text-decoration: inherit; color: rgb(255, 255, 255); border-color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="padding: 0.5em; line-height: 1.5em; background-color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">调查数据结果&amp;分析</section></section><section style="margin: auto; width: 0px; border-top-width: 0.6em; border-top-style: solid; border-top-color: rgb(249, 110, 87); border-bottom-color: rgb(249, 110, 87); border-left-width: 0.5em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 0.5em !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XOtNss465CIcxyFiamibfxsokbVp1OVLZGG71EKfmiaQibiaFluRmumnymatQ/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(249, 110, 87); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">住房自有率</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(249, 110, 87); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(249, 110, 87); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 1.5em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><p>相对较高，达到68%，另有19%的受访者住在父母或亲戚所购买的住房中。意料之中，一线城市住房自有率最高，为70%。年轻人（21-30 岁）和单身的住房自有率最低。我们调查中受访者68%的住房自有率与其他市场相似，但如果包括家庭成员拥有的住房情况，实际住房自有率达到87%，从全球看较高。</p><p><br /></p></section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XOdILuteBQgh6kNJFmK2rx0KKGgUwe77STwSpw6DgUfVQycWcIfbXzKg/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XOflEXfa6wQfbOBHMsUW4lOoSo19koicKLhTCgVtgcR5mC45PRX2aLo1g/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XOgCSfVLHhXQF4B9oHSGY84Z84bYoxdib3gyDnNqasITH1cjJlc9I6Ribw/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(249, 110, 87); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">购房意向</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(249, 110, 87); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(249, 110, 87); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 1.5em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">整体看，有1/4的中国消费者表达了在2015年购买一处房产的意向。只有8%的受访者表示无意购房。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">一线城市购房意向更强，尤其是广州（在2015年购房）和北京（在2016年购房）。我们注意到一线城市仍在实施限购令，消费者拥有的住房套数不得超过两套。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><p>在打算购买一套房的受访者中，略超半数都是自住需求，1/5是纯投资需求。对于2015-2016年，在有购房意向的消费者中，有近1/3都更青睐华东地区，其次是华南。从NAV看，万科A、保利地产及招商地产在华东和华南 （合计）的敞口最大。</p><p><br /></p></section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XOjS3F9iciajrXw3pAZZfLpCs5WItOpNncx3Ovm1flbG3W9G7VrVr3yQQA/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(249, 110, 87); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">购房预算</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(249, 110, 87); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(249, 110, 87); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 1.5em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">华东＞华南＞华北＞西南＞西北＞东北＞华中。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><p>对于一线城市，平均预算为16,626 元/平米，二线城市为9,293 元/平米，三线城市为8,377 元/平米。华中和东北地区消费者愿意接受的房价更低一些，而华南和华东则更高。意料之中，上海的价格最高，为18,861元/平米。</p><p><br /></p></section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XOPM4hhVB46Cs4Umia55sfJNosXcCJvzuYeeG7l0SIUSZPZxxwClCgibFw/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(249, 110, 87); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">购房动机</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(249, 110, 87); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(249, 110, 87); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 1.5em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><p>购买单套总价在50-200万元之间的自用型房屋的需求强劲，反映消费者对升级到更好社区或更大房屋的意愿。</p><p><br /></p></section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XOMekK1Uf6SP4icojlfT8Obeeuu8VwPGojbKqjBwLByC2H1wlGPOqTodg/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XOvLkF3y9Ufpcs1QF31S1KXFpKxiafDvt9OL8lOSA1h2KJ20W1Uqyuu0w/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(249, 110, 87); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">投资性购房</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(249, 110, 87); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(249, 110, 87); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 1.5em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">对于2015-2016年，华东地区有1/3的潜在购房者以投资为目的，华南和华北在这方面分列二三。在所有地区和所有层次的市场中，投资型购房者的预算都高于自用型购房者，部分原因可能是他们更倾向于在市中心购房。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><p>不过，在北京和上海，投资性购房预算稍低于自用性购房预算。绝大多数投资型购房者都打算将房屋出租。相对而言，在华东及北京，打算将房屋空置的投资型购房者较多。</p><p><br /></p></section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XONw4ySicA1dUxppOw3VKyICEmYcyiangsOCiadCFfianlHZeoWy8Am9faKQ/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XO1rxyKf6EfWYkNa8DlHfj8wib0BZu4HEV127u3TGXsmOL0zx10BDZakA/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(249, 110, 87); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">消费者对房地产市场的看法</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(249, 110, 87); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(249, 110, 87); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 1.5em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">消费者的主要顾虑——房价高；政策调整风险；可能征收房地税。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">推迟购房时间的主要原因——房价可能下跌或过高；已经有房；需要攒首付。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">消费者对今后三年的房价走势看法不一：<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">略少于三分之一的消费者看涨；<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">略多于三分之一的消费者看跌；<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">其余则认为房价将保持平稳。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">消费者更看好一线城市的房价上涨前景。东北地区消费者更担心房价下跌。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">对消费者来说，鼓励他们购房的最主要原因——升职或加薪，房价下跌15%以上，以及按揭利率下降。对于可能开征房产税，消费者的顾虑看来较小。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XOTE8UZIjgyGAqytzgAibD2gXUK6RfMF1suFsv8ztibxWjfzFs2YaLib7Qg/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XObTEmz3icTicUMoHyJI02xE9MIh12msYFv798YwCld9HmRZ6j1tJezGug/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(249, 110, 87); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">购房资金来源</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(249, 110, 87); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(249, 110, 87); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 1.5em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">超过一半的受访者认为过去12个月自己的经济状况得到了好转。在华南（包括广州），这种情况最为明显。这对购房者的负担能力而言是个利好消息。消费者对个人经济状况普遍持乐观态度，70%的受访者预计今后12个月自己的经济状况将改善。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">在自用型购房者中，表示打算交首付并申请按揭贷款的略多于一半，还有16% 的受访者表示打算申请公积金贷款。约1/3的购房者表示将用自己的积蓄或在家人的帮助下付全款。就打算申请按揭贷款的购房者而言，其平均贷款价值比为55%。平均按揭期限为15年，各地区在这方面也较为一致。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><p>首付资金来源主要是个人储蓄（62%）；一小部分购房者（19%）表示可能卖掉一些股票来换取首付资金。15%的受访者表示在首付方面将寻求父母或其他家庭成员的帮助。很少一部分受访者（4%）称将卖掉现有房产，以获得首付资金。</p><p><br /></p></section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0.2em; clear: both; padding: 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG79Ts8R3URnVOveT77pB8XO2Kmc5dWvQs8Q6ndsZQlL6azVM1lSHk0vpLCn9yDtXZk6hdg8qNFTWA/640" class="tn-Powered-by-XIUMI" data-ratio="0.75" data-w="492" /></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(249, 110, 87); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(249, 110, 87); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">开发商对购房决定的影响</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(249, 110, 87); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(249, 110, 87); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 1.5em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">和楼盘本身相比，开发商的声誉对消费者的购房决定影响更大。在全国范围内，万科A和保利地产的品牌知名度最高，这可能是因为其业务 遍及全国。万科的开发质量获得了全国性认可，在各地区和各城市均颇受好评。保利地产的认可度也较高。消费者购房时较青睐的往往是万科A和保利地产。<br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section></section></fieldset><p><br /></p><p><br /></p><p><br /></p><fieldset class="tn-Powered-by-XIUMI" style="white-space: normal; margin: 0.5em 0px 1.5em; padding: 0px; border: currentcolor; border-image-source: none; text-align: justify; color: rgb(129, 120, 119); font-size: 13.63px; box-sizing: border-box;"><section class="tn-Powered-by-XIUMI" style="border-color: rgb(249, 110, 87); margin: auto; width: 3em; text-align: center; color: rgb(255, 255, 255); font-family: inherit; font-size: 0.9em; font-weight: inherit; text-decoration: inherit; box-sizing: border-box;"><section class="tn-Powered-by-XIUMI" style="border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; width: 3em; height: 3em; line-height: 3.5em; overflow: hidden; font-family: inherit; vertical-align: middle; display: inline-block; box-sizing: border-box; background-color: rgb(249, 110, 87);"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">更多</section></section><section class="tn-Powered-by-XIUMI" style="margin: -0.92em auto auto; width: 0px; font-family: inherit; border-top-color: rgb(249, 110, 87); border-bottom-color: rgb(249, 110, 87); border-top-width: 3em; border-top-style: solid; box-sizing: border-box; border-right-color: transparent !important; border-left-color: transparent !important; border-right-width: 1.4em !important; border-left-width: 1.4em !important; border-right-style: solid !important; border-left-style: solid !important;"></section></section></fieldset><fieldset class="tn-Powered-by-XIUMI" style="white-space: normal; margin: 0.8em 0px 0.5em; padding: 0px; border: 0px currentcolor; border-image-source: none; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; box-sizing: border-box;"><span class="tn-Powered-by-XIUMI" style="border-color: rgb(249, 110, 87); padding: 0.3em 0.5em; border-top-left-radius: 0.5em; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0.5em; text-align: inherit; color: rgb(255, 255, 255); font-family: inherit; font-size: 1em; font-weight: inherit; text-decoration: inherit; display: inline-block; box-sizing: border-box; box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em; background-color: rgb(160, 160, 160);"><p>禾略中国：helue_China</p></span></fieldset><p style="white-space: normal; text-align: justify; color: rgb(129, 120, 119); font-size: 13.63px;"><br /></p><p style="white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px;"><span style="font-size: 10px;"></span></p><hr style="white-space: normal; text-align: justify; color: rgb(129, 120, 119); font-size: 13.63px;" /><p style="white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px;"><span style="font-size: 10px;">陪你想，陪你写，陪你玩</span><br /></p><p style="white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px;"><span style="font-size: 10px;"><img data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG55lJtbibLibkGYoYw1XcmSXZCjhX2MuAiaSMbtq9nUiaVibvZF1ZvBzKcF1RKiaMibvAQlfYr2bv1ylFscg/0" data-s="300,640" data-type="jpeg" data-w="258" data-ratio="1" /></span></p><p style="white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px;"><span style="font-size: 10px;">扫一扫<br /></span></p><p style="white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px;"><span style="font-size: 10px;">进入高维世界</span></p><p style="white-space: normal;"><span style="font-size: 10px;"><br /></span></p><p><br /></p>