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八年前,万科在广州的长租公寓实验

发布于 2018-01-10

<p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="__bg_gif" data-ratio="0.45454545454545453" data-src="https://mmbiz.qpic.cn/mmbiz/wyice8kFQhf5geQK3gu2FUugjB8iaSGpjO38zXqdgwMx0oC9BCs08koDu1N0thHuib7TjD5SdkYZalvkm0cAClI9Q/0?wx_fmt=gif" data-type="gif" data-w="22" style="margin: 0px auto;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 22px !important;display: block;visibility: visible !important;height: auto !important;" width="22px" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="color: rgb(0, 0, 0);font-size: 14px;"></span>导读</p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">八年前,万科在广州的长租公寓实验</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">万科之前在广州做了一次长租公寓的实验,项目名为万汇楼,位于广佛交接处,广州四季花城旁,可出租房间为285套,样板房和体验房共8套,商业面积450㎡,配套300㎡。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">面向的主要客群是无房无车一族,年收入3.5万元以下(&lt;3000元/月)的低收入人群,采取的物业管理模式是互助自管式模式。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">我们对一些租户进行了考察,了解了他们的住房需求和居住细节:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="__bg_gif" data-ratio="0.45454545454545453" data-src="https://mmbiz.qpic.cn/mmbiz/wyice8kFQhf5geQK3gu2FUugjB8iaSGpjO38zXqdgwMx0oC9BCs08koDu1N0thHuib7TjD5SdkYZalvkm0cAClI9Q/0?wx_fmt=gif" data-type="gif" data-w="22" style="margin: 0px auto;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 22px !important;display: block;visibility: visible !important;height: auto !important;" width="22px" /></p><p><span style="color: rgb(0, 0, 0);font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">单身毕业青年——居住招待所</span></strong><span style="font-size: 14px;">,从事快销品销售员,月薪两千,追求独立。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;">因住处附近购物不方便,基本是下班后直接从超市带回来;平时只上上网,其他配套基本不用,特别是图书室、电脑室和洗衣房。居住细节:一个人居住,少与人交流,家具简单,只有一张床、电脑台和衣柜,家电也仅有电脑与电饭煲。</span></em></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">一家四口——200元单房</span></strong><span style="font-size: 14px;">,从事花城服务人员,家庭收入两千,追求安全。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;">租金满意、空间够用、物管给力,可以带小孩,也放心小孩子在家里玩。居住细节:家电有电视机,一家四口睡一张大床,很少在家里做饭,家里来客人的话可以睡地板。</span></em><em><span style="font-size: 14px;"></span></em></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">一家四口——租住2房</span></strong><span style="font-size: 14px;">,花城报刊亭老板,追求方便。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;">户型好、空间足,物管不错。厨房使用多,但只用电磁炉,虽然靠高速路,但是不吵也不热。房租提高一百也可以接受。家电有电视机、洗衣机、电冰箱、电磁炉。夫妇俩住一间房,两小孩住一间房。</span></em></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">毕业大学生SOHO一族,追求创业</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;">兄弟俩、女友和几个大学朋友在家进行动漫设计,居住细节:家电有电脑2台、电视机、洗衣机、电冰箱,会经常做饭,一楼做工作室,二楼住两人。</span></em></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;"><br /></span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">社区内自组乐队,追求特殊需求</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;">需要给予空间进行演奏、训练,可以找到有共识的人。</span></em></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="color: rgb(136, 136, 136);font-size: 14px;">对租户的通勤情形也进行了考察,早上6:40到8:00一般为上班的高峰期,基本都是搭公交车前往天河区和越秀区工作,平均通勤时间为50分钟左右,大家都表示还能接受。</span></em></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="color: rgb(136, 136, 136);font-size: 14px;"><br /></span></em></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="__bg_gif" data-ratio="0.45454545454545453" data-src="https://mmbiz.qpic.cn/mmbiz/wyice8kFQhf5geQK3gu2FUugjB8iaSGpjO38zXqdgwMx0oC9BCs08koDu1N0thHuib7TjD5SdkYZalvkm0cAClI9Q/0?wx_fmt=gif" data-type="gif" data-w="22" style="margin: 0px auto;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 22px !important;display: block;visibility: visible !important;height: auto !important;" width="22px" /></p><p><span style="color: rgb(0, 0, 0);font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">对商业配套考察:饭店价格适中,可以点菜,也有外卖,主要靠晚间的经营。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">商店(零租金)平均每天600元,周末800元的营业额,有近350多元的收入来自于香烟,另有300多块是来自饮料,剩下的就是那些零食等消费所得,消费者以年轻租客为主。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">对项目外观的考察:铁丝网围墙稍欠雅观。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">对娱乐配套的考察:地下室配套使用率很低。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">万汇楼的运营的现状:可出租房间为285间,到考察当天为止,共租出263间,出租率达92%,剩余最多的为16间集体宿舍,其余户型基本保持搬出即租满</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><img data-s="300,640" data-type="png" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Mje1TStQIP6u7ItrfvnQgianyqkPPIq0YuAkOVz9o1Jc0jBIKrth2DptIsXCQ1ibnLZH1QWOOSwqw/0?wx_fmt=png" data-copyright="0" style="" class="" data-ratio="0.5768844221105528" data-w="995" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">总入住人数为541人,其中单身的租户占了89%,有电脑的租户占了35%,其中有电视机的租户占了11%,有小孩的租户只有3%</span></p><p style="margin-left: 16px;margin-right: 16px;"><img data-s="300,640" data-type="png" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Mje1TStQIP6u7ItrfvnQggVs9UbwmlMbUAUp5Q3gvu8dxtGxt83Uv48R8Eaw39rAtjMhO6l8vsQ/0?wx_fmt=png" data-copyright="0" style="" class="" data-ratio="0.3403041825095057" data-w="526" /></p><p style="margin-left: 16px;margin-right: 16px;"><br /></p><p style="margin-left: 16px;margin-right: 16px;"><img class="__bg_gif" data-ratio="0.45454545454545453" data-src="https://mmbiz.qpic.cn/mmbiz/wyice8kFQhf5geQK3gu2FUugjB8iaSGpjO38zXqdgwMx0oC9BCs08koDu1N0thHuib7TjD5SdkYZalvkm0cAClI9Q/0?wx_fmt=gif" data-type="gif" data-w="22" style="margin: 0px auto;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 22px !important;display: block;visibility: visible !important;height: auto !important;" width="22px" /></p><p><span style="color: rgb(0, 0, 0);font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">对上述问题进行了考察,分析了几点原因:</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">一、因租户筛选执行力度不够,因导致租户人群定位出现偏移</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">放宽无房无车、年收不足3.5万的筛选条件。导致现有的租客中,甚至出现了因在周边开厂租了一间房,用于半个月来巡查厂房时居住台湾老板;在市区上班月收入合计近万元的夫妇。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">二、产品设计出现偏差户型比例</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><img data-s="300,640" data-type="png" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Mje1TStQIP6u7ItrfvnQgzIZDsSa7ibicDiczFdcFW714pXcWVuHoJ4oZRrGtN3yzxPramPYajX7Cw/0?wx_fmt=png" data-copyright="0" style="" class="" data-ratio="0.5344057193923145" data-w="1119" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">三、产品配套设计不匹配</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG7Mje1TStQIP6u7ItrfvnQg1Z4WstdcEsAGaQn2StU4KBd9iccjCAKYdYbIEyZS8trwhX0Gsjd1g8g/0?wx_fmt=jpeg" style="width: 526px;height: 277px;" class="" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Mje1TStQIP6u7ItrfvnQgPswnQpkoZpNydZTianXf4NqSHj7PK0Csco83LmnsQSibgTZMEoxK3jLQ/0?wx_fmt=png" data-cropx1="0" data-cropx2="1143" data-cropy1="112.99619771863118" data-cropy2="714.9182509505704" data-ratio="0.5266841644794401" data-w="1143" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">四、市场推广不足</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;"><br /></span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">(一)推广现状:虎头蛇尾</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">1、前期媒体有相关报道</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">2、近期以宣传都市实践的设计报道为主</span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;"><br /></span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">(二)问题分析:形象推广不利</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">1、缺乏主流价值观</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">2、甲方制造的持续新闻事件少</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">3、合作方方面的连带推广要求没有加强</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">4、没有发动活跃租户的传播力量</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="__bg_gif" data-ratio="0.45454545454545453" data-src="https://mmbiz.qpic.cn/mmbiz/wyice8kFQhf5geQK3gu2FUugjB8iaSGpjO38zXqdgwMx0oC9BCs08koDu1N0thHuib7TjD5SdkYZalvkm0cAClI9Q/0?wx_fmt=gif" data-type="gif" data-w="22" style="margin: 0px auto;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 22px !important;display: block;visibility: visible !important;height: auto !important;" width="22px" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="color: rgb(0, 0, 0);font-size: 14px;"></span>思考<br /></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;"><br /></span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">话题一:低收入人群住宅</span></strong><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">• 公益与终极人文关怀——低收入人群</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">• 用产品来区隔客户(公共洗手间)</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">话题二:青年住宅(短期低收入人群)</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">• 提高租金,强化独立和创业的功能</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">• 提升公共配套的参与性</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">&nbsp;</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;">——&nbsp; 猜你想看&nbsp; ——</span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 12px;">城市:</span></strong><span style="font-size: 12px;">| <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank">嘉兴</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank">重庆</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank">成都</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank">深圳</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank">上海</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank">珠三角</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank">雄安新区</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank">无锡</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank">北京</a> | <br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 12px;">热点:</span></strong><span style="font-size: 12px;">| <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank">万科商业</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank">2018年走势</a> |&nbsp; <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830258&amp;idx=1&amp;sn=079af6257d826b9b592280754ac66a69&amp;chksm=835172adb426fbbbcbc0ba7b27078f59d0313d5bd0f60d0b385720251d85f0b1797abeb24e54&amp;scene=21#wechat_redirect" target="_blank">任泽平</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829841&amp;idx=1&amp;sn=4c8c80fb3b7b721df0a9fd204ac07f66&amp;chksm=8351700eb426f918410cde0800635745e898437602799c7dfd6c38a623ec784eb196dcec16f7&amp;scene=21#wechat_redirect" target="_blank">悦府</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829563&amp;idx=1&amp;sn=9e468d74b0dc9a156fcdb7bb4944551a&amp;chksm=83517164b426f8722e59ebee139130e104a9d6cf46ce22adeaf03fe0c6861e33a901a4246723&amp;scene=21#wechat_redirect" target="_blank">嘉兴土拍</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829214&amp;idx=1&amp;sn=e245560eeadafae388de6a7d7577e04e&amp;chksm=83516e81b426e7976c5c6d425b4a39ade86d0e12ed288238933e3662f48c58d57c4efeb5c801&amp;scene=21#wechat_redirect" target="_blank">深圳房价</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829123&amp;idx=1&amp;sn=dfa4dc6c2538443c36261850676e445f&amp;chksm=83516edcb426e7ca756d2a80930aa8be108cbd730cb05573393378c60e9c9e8ce88067b00c06&amp;scene=21#wechat_redirect" target="_blank">屌英</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649828970&amp;idx=1&amp;sn=94da5f79cfde6c25849b5c41421d3964&amp;scene=21#wechat_redirect" target="_blank">恒大海上威尼斯</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=402337281&amp;idx=1&amp;sn=01025bafd1b30fc52ccffa541506497c&amp;scene=21#wechat_redirect" target="_blank">SOHO</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=206752846&amp;idx=1&amp;sn=9b1148eb7ff37e89f2cb1c12dcecb8ea&amp;scene=21#wechat_redirect" target="_blank">上海新政</a> | <br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 12px;">专业:</span></strong><span style="font-size: 12px;">| <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830258&amp;idx=2&amp;sn=bc2fe4a1a774ba6c59d982debbf2fd5b&amp;chksm=835172adb426fbbbe9325a4f9b6aa2709f6da75ff2908c48f79f7749df8fb04673499ff7899c&amp;scene=21#wechat_redirect" target="_blank">极小公寓</a> |&nbsp; <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank">远郊定位</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830238&amp;idx=1&amp;sn=55591402f6fa54ebdf90912d8ea6b9fd&amp;chksm=83517281b426fb975b8910ddf8814762e527d24502eb421ad041b6899c7511c3c66b553b7196&amp;scene=21#wechat_redirect" target="_blank">城市化</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank">时势蓝图</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829662&amp;idx=1&amp;sn=a0f9b47beae15eaada8d20b39fb26c21&amp;chksm=835170c1b426f9d7c8ecebbe881b254293dea7c826683c2e381693d874915dedef067a98d419&amp;scene=21#wechat_redirect" target="_blank">土地理解</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829590&amp;idx=1&amp;sn=a89abd34200c237cf3773686a1486ee2&amp;chksm=83517109b426f81fa20b8dfd28a6d572bfb11b42ef10050fe26a1612f0c54dd6e92bd07e8610&amp;scene=21#wechat_redirect" target="_blank">大数据</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829293&amp;idx=1&amp;sn=9c248869ff7a1a03947bd160b429927b&amp;chksm=83516e72b426e7646af7fb4cc65a4904a29c83336f46a87f4b253f2eb893c4dbd9315a65cab8&amp;scene=21#wechat_redirect" target="_blank">算法</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649828927&amp;idx=1&amp;sn=2aab44aa0c5c0c3759d29dcda320a1c5&amp;scene=21#wechat_redirect" target="_blank">PIE模型</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401934329&amp;idx=1&amp;sn=1b1c1f6c2d72e6db62ab566dc0fb2d0b&amp;scene=21#wechat_redirect" target="_blank">市场周期</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=400672879&amp;idx=1&amp;sn=2b70716f8cc9b44365df50e1243cb8ec&amp;scene=21#wechat_redirect" target="_blank">城市地图</a> | <br /></span></p><p><br /></p><section class="" style="margin-top: 0.5em;margin-bottom: 1.5em;max-width: 100%;box-sizing: border-box;color: rgb(62, 62, 62);font-size: 16px;line-height: 25.6px;white-space: normal;border-width: medium;border-style: none;border-color: currentcolor;-moz-border-top-colors: none;-moz-border-right-colors: none;-moz-border-bottom-colors: none;-moz-border-left-colors: none;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><section class="" style="margin: auto;max-width: 100%;box-sizing: border-box;border-color: rgb(71, 193, 168);width: 3em;text-align: center;color: rgb(255, 255, 255);font-family: inherit;font-size: 1em;text-decoration: inherit;overflow-wrap: break-word !important;"><section class="" style="max-width: 100%;box-sizing: border-box;border-radius: 50%;width: 3em;height: 3em;line-height: 3.5em;overflow: hidden;font-family: inherit;vertical-align: middle;display: inline-block;overflow-wrap: break-word !important;background-color: rgb(71, 193, 168);"><section class="" style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255);font-size: 12px;">更多</span></section></section><section class="" style="margin: -0.92em auto auto;max-width: 100%;box-sizing: border-box;width: 0px;font-family: inherit;border-top: 3em solid rgb(71, 193, 168);overflow-wrap: break-word !important;border-right: 1.4em solid transparent !important;border-left: 1.4em solid transparent !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></section></section></section><fieldset class="" style="margin-top: 0.8em;margin-bottom: 0.5em;max-width: 100%;box-sizing: border-box;min-width: 0px;white-space: normal;border-width: 0px;border-style: none;border-color: currentcolor;-moz-border-top-colors: none;-moz-border-right-colors: none;-moz-border-bottom-colors: none;-moz-border-left-colors: none;text-align: center;color: rgb(129, 120, 119);font-size: 13.63px;font-weight: bold;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><span style="padding: 0.3em 0.5em;max-width: 100%;box-sizing: border-box;border-color: rgb(249, 110, 87);border-radius: 0.5em;text-align: inherit;font-family: inherit;font-weight: inherit;text-decoration: inherit;display: inline-block;box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em;overflow-wrap: break-word !important;background-color: rgb(160, 160, 160);color: rgb(0, 0, 0);font-size: 14px;"><p style="max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;padding: 0.3em 0.5em;max-width: 100%;box-sizing: border-box;border-color: rgb(249, 110, 87);border-radius: 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