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北京买房:爱、恨、或是其它

发布于 2015-03-24

<fieldset style="border: 0px; margin: 0.5em 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); border-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="height: 16px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="height: 100%; width: 24px; float: left; border-top-width: 6px; border-top-style: solid; border-color: rgb(95, 156, 239); border-left-width: 6px; border-left-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="height: 100%; width: 24px; float: right; border-top-width: 6px; border-top-style: solid; border-color: rgb(95, 156, 239); border-right-width: 6px; border-right-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="display: inline-block; color: transparent; clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin: -13px 3px; padding: 12px; border: 1px solid rgb(95, 156, 239); border-top-left-radius: 6px; border-top-right-radius: 6px; border-bottom-right-radius: 6px; border-bottom-left-radius: 6px; line-height: 1.4; word-break: break-all; word-wrap: break-word; box-sizing: border-box; font-family: inherit;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  有一种爱叫做不离不弃,有一种恨叫做欲拒还迎。在买房的爱与恨中,购房者往往选择等待。2014年,北京新房与二手房的成交总量为16万套,而这仅仅是需求的冰山一角,潜在的购房者在面对高昂的房价时,不得不充满爱与恨的纠葛。让我们把爱恨放下,先去对北京的潜在购房者进行了解,究竟现阶段的客群都有哪些特征?市场需求产生什么的变化?又会对开发产生怎样的契机?</section></section><section style="height: 16px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="height: 100%; width: 24px; float: left; border-bottom-width: 6px; border-bottom-style: solid; border-color: rgb(95, 156, 239); border-left-width: 6px; border-left-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="height: 100%; width: 24px; float: right; border-bottom-width: 6px; border-bottom-style: solid; border-color: rgb(95, 156, 239); border-right-width: 6px; border-right-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; margin: 0.8em 0px 0.2em; clear: both; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="font-size: 112.5%; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="margin-left: 40px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; vertical-align: bottom; line-height: 1; font-size: 112.5%; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">特征一</section></section><section style="display: inline-block; vertical-align: bottom; line-height: 1; margin-left: 3px; font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(42, 52, 58); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">整体结构年轻化</section></section></section><section style="margin-top: -10px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; height: 1px; width: 40px; -webkit-transform-origin: 100% 50%; -webkit-transform: rotate(45deg); font-size: 112.5%; background-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="display: inline-block; height: 1px; width: 80%; font-size: 112.5%; background-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></section></fieldset><fieldset style="border: 0px; max-width: 100%; margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="border: 2px dotted white; padding: 10px; border-top-left-radius: 8px 64px; border-top-right-radius: 48px 8px; border-bottom-right-radius: 8px 16px; border-bottom-left-radius: 0px 48px; box-shadow: rgb(225, 225, 225) 8px 8px 3px; font-size: 1em; line-height: 1.4; text-align: inherit; white-space: normal; font-family: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(95, 156, 239); box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  禾略根据对17,581个样本抽样统计发现,截至2014年,约有53.0%的潜在购房客户年龄为25-34岁,相比2011年增长了9.9%,<strong>主要原因在于科技创新、文化产业在京的驱动逐渐加强, 大量的年轻人获得了更好的发展机会与更高的收入,加速了北京购房者年轻化的发展趋势</strong>。</section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; clear: both; margin: 0.8em 0px 0px; padding: 0px 0.5em 0.5em 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%; -webkit-box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em; box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNYCicwbFmZNa4ROpqRh89aMB8r148s6fq7tB30HXupSguyhAzLn6O08A/640" class="tn-Powered-by-XIUMI" data-ratio="0.4601226993865031" data-w="489" /></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dashed; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; margin: 0.8em 0px 0.2em; clear: both; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="font-size: 1.2em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="margin-left: 40px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; vertical-align: bottom; line-height: 1; font-size: 1.2em; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">特征二</section></section><section style="display: inline-block; vertical-align: bottom; line-height: 1; margin-left: 3px; font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(42, 52, 58); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">首改增加、刚需平衡,再改减少</section></section></section><section style="margin-top: -10px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; height: 1px; width: 40px; -webkit-transform-origin: 100% 50%; -webkit-transform: rotate(45deg); font-size: 1.2em; background-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="display: inline-block; height: 1px; width: 80%; font-size: 1.2em; background-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></section></fieldset><fieldset style="border: 0px; max-width: 100%; margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="border: 2px dotted white; padding: 10px; border-top-left-radius: 8px 64px; border-top-right-radius: 48px 8px; border-bottom-right-radius: 8px 16px; border-bottom-left-radius: 0px 48px; box-shadow: rgb(225, 225, 225) 8px 8px 3px; font-size: 1em; line-height: 1.4; text-align: inherit; white-space: normal; font-family: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(95, 156, 239); box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  针对客群家庭与生命周期细分后发现,现阶段置业的主流客群为幼鸟期、学前父母期与中年父母期客户,其变化趋势主要包括:</section></section></fieldset><fieldset style="border: 0px; margin: 2em 1em 1em; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-left: -0.5em; line-height: 1.4; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; padding: 3px 8px; border-top-left-radius: 4px; border-top-right-radius: 4px; border-bottom-right-radius: 4px; border-bottom-left-radius: 4px; color: rgb(255, 255, 255); text-align: inherit; -webkit-transform: rotateZ(-10deg); -webkit-transform-origin: 0% 100%; font-size: 1em; font-family: inherit; font-weight: inherit; text-decoration: inherit; background-color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">1</section></section></section><section style="margin-top: -24px; padding: 22px 16px 16px; border: 1px solid rgb(95, 156, 239); font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; float: left; font-size: 1em; line-height: 1.2; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">幼鸟期客群,近3年总值趋于稳定</section></span> <span style="font-size: 1em; line-height: 1.2; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">(幼鸟期:指处于15-34岁青年未婚阶段,尚无子女,绝大多数为京籍,与父辈同居),未来购房需求以婚房与分户的首改需求为主,多数为『毕房族』,购房获父母支持,资金相较充裕;</section></span></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; clear: both; margin: 0.8em 0px 0.5em; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="width: 10em; height: 10em; border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; margin: 0px auto; background-image: url(http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6DmVibkHBlq3LRvsy36ciajsNjsFBIdGgzEcXPGwbiajITlVHHTkkDBh32AVypy93BD0MeLeE8oQqag/640); background-size: cover; box-sizing: border-box; background-position: 50% 50%; background-repeat: no-repeat no-repeat;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: center; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">幼鸟期</section></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dotted; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin: 2em 1em 1em; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-left: -0.5em; line-height: 1.4; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; padding: 3px 8px; border-top-left-radius: 4px; border-top-right-radius: 4px; border-bottom-right-radius: 4px; border-bottom-left-radius: 4px; color: rgb(255, 255, 255); text-align: inherit; -webkit-transform: rotateZ(-10deg); -webkit-transform-origin: 0% 100%; font-size: 1em; font-family: inherit; font-weight: inherit; text-decoration: inherit; background-color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">2</section></section></section><section style="margin-top: -24px; padding: 22px 16px 16px; border: 1px solid rgb(95, 156, 239); font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; float: left; font-size: 1em; line-height: 1.2; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">筑巢期普遍进入学前父母期阶段,导致学前父母期客户比例增加</section></span> <span style="font-size: 1em; line-height: 1.2; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">(筑巢期:指已婚、尚无子女的青年父母;学前父母期:育有6岁以下小孩,与小孩共同居住)孩子的出生,无疑对住房提出了更高的要求。现阶段,不仅租房的客户存在首置需求(多数为非京籍人口),也使有房的客户(多数为京籍)存在添置『学区房』或『小换大』的需求;</section></span></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0px; clear: both; overflow: hidden; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box; width: 50%; float: left; padding: 0px 0.1em 0px 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6DmVibkHBlq3LRvsy36ciajsOvCGTgvve2jvb1WUwERrhgcHBrxvJjd68CkLECkJGYmkcDBwUECfzQ/640" class="tn-Powered-by-XIUMI" data-ratio="1" data-w="247" /><section style="box-sizing: border-box; margin: 0.3em 0px 1em 0.3em; color: rgb(102, 102, 102); font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: center; text-decoration: inherit;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">筑巢期</section></section></section><section style="box-sizing: border-box; width: 50%; float: right; padding: 0px 0px 0px 0.1em;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6DmVibkHBlq3LRvsy36ciajsM17U69cEPQc1k9OcwtvMNudAFiauuVoqk22y1PZvn6DmLkz9icAe0LAQ/640" class="tn-Powered-by-XIUMI" data-ratio="1.0040485829959513" data-w="247" /><section style="box-sizing: border-box; margin: 0.3em 0px 1em 0.3em; color: rgb(102, 102, 102); font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: center; text-decoration: inherit;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">学前父母期</section></section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dotted; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin: 2em 1em 1em; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-left: -0.5em; line-height: 1.4; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; padding: 3px 8px; border-top-left-radius: 4px; border-top-right-radius: 4px; border-bottom-right-radius: 4px; border-bottom-left-radius: 4px; color: rgb(255, 255, 255); text-align: inherit; -webkit-transform: rotateZ(-10deg); -webkit-transform-origin: 0% 100%; font-size: 1em; font-family: inherit; font-weight: inherit; text-decoration: inherit; background-color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">3</section></section></section><section style="margin-top: -24px; padding: 22px 16px 16px; border: 1px solid rgb(95, 156, 239); font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; float: left; font-size: 1em; line-height: 1.2; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">中年父母期比例下降,空巢期比例上升</section></span> <span style="font-size: 1em; line-height: 1.2; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">(中年父母期:年龄约34-54岁,结婚并育有超过14岁的小孩,与小孩共同居住;空巢期:55岁以上,与爱人而非子女同住)中年父母期多为1962-1972年出身的婴儿潮客群,这类人群往往掌握着最多的社会财富,目前他们最小的也已有43岁,基本已经过了购买『dream house』的再改需求,转而向空巢期过渡,驱使未来北京的养老地产、度假地产等存在可能。</section></span></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0px; clear: both; overflow: hidden; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box; width: 50%; float: left; padding: 0px 0.1em 0px 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6DmVibkHBlq3LRvsy36ciajsoEpFOD4ic1cic3v9HBjDAepwocV3XmQxInz2SYsY6686cHq0qp9ibKo4A/640" class="tn-Powered-by-XIUMI" data-ratio="1.0040485829959513" data-w="247" /><section style="box-sizing: border-box; margin: 0.3em 0px 1em 0.3em; color: rgb(102, 102, 102); font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: center; text-decoration: inherit;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">中年父母期</section></section></section><section style="box-sizing: border-box; width: 50%; float: right; padding: 0px 0px 0px 0.1em;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6DmVibkHBlq3LRvsy36ciajs4PRMgDVQVfVfMEzwtCygdzlIbjWqFkwuLOxIt4aHiaFv5r1NIqia55Wg/640" class="tn-Powered-by-XIUMI" data-ratio="1" data-w="247" /><section style="box-sizing: border-box; margin: 0.3em 0px 1em 0.3em; color: rgb(102, 102, 102); font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: center; text-decoration: inherit;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">空巢期</section></section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; clear: both; margin: 0.8em 0px 0px; padding: 0px 0.5em 0.5em 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%; -webkit-box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em; box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNtvRibYjibN9tsEuQolvCEadVpw2IlsXSZz3ssT3Auqfn82ZVUBRa7Tvw/640" class="tn-Powered-by-XIUMI" data-ratio="0.7423312883435583" data-w="489" /></fieldset><fieldset style="border: 0px; max-width: 100%; margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="border: 2px dotted white; padding: 10px; border-top-left-radius: 8px 64px; border-top-right-radius: 48px 8px; border-bottom-right-radius: 8px 16px; border-bottom-left-radius: 0px 48px; box-shadow: rgb(225, 225, 225) 8px 8px 3px; font-size: 1em; line-height: 1.4; text-align: inherit; white-space: normal; font-family: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(95, 156, 239); box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  <strong>由此,针对主流置业客群研究发现,首改的需求增大,首置的比例基本不变,而再改的总量减少</strong>。同时,结合对京籍与非京籍的人口结构进行分析,<strong>京籍人口的老龄化现象非常严重,2018年约有51%的京籍人口为51岁以上,侧面说明购买『dream house』的人口比例下降</strong>;而非京籍人口年轻化趋势明显(即30岁以下),这部份人群迫于北京高昂的房价(数据显示,3年来北京平均房价共计上涨75%),无力置业,导致非京籍首置比例减少,<strong>针对这部分市场,目前市场上新兴的极小户型(以主流面积20-30平米打造『小居室里的大空间』),将成为这部分客群的市场激发点</strong>(<strong><em>关于极小户型的延伸阅读:<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=202860751&amp;idx=3&amp;sn=97aa70dae9fa1c102e36415fb86df88e#rd" target="_blank" data_ue_src="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=202860751&amp;idx=3&amp;sn=97aa70dae9fa1c102e36415fb86df88e#rd">禾略发条橙</a>与<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=202748032&amp;idx=1&amp;sn=682a2aa47c144235bd59903301f55550#rd" target="_blank" data_ue_src="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=202748032&amp;idx=1&amp;sn=682a2aa47c144235bd59903301f55550#rd">Baymax</a></em></strong>)。<strong>现阶段非京籍置业主要集中在那些5年前就已初来北京的北漂,在几年前北京房价蛰伏时便已入市进行首置,随着财富的逐渐积累,为现阶段潜在的首改购房人群</strong>。</section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; clear: both; margin: 0.8em 0px 0px; padding: 0px 0.5em 0.5em 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%; -webkit-box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em; box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6DmVibkHBlq3LRvsy36ciajs0B4Ha0afwxNXQQaBpiatic8RxkJdcl02T8vIPpKuMiaaILswUMQq7eZYA/640" class="tn-Powered-by-XIUMI" data-ratio="1.3108384458077709" data-w="489" /></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; clear: both; margin: 0.8em 0px 0px; padding: 0px 0.5em 0.5em 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%; -webkit-box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em; box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6DmVibkHBlq3LRvsy36ciajsdZAwmZKwQvnelicvyF35Wltsy2g2TXpBhonU0icFFFib1KNYNBhlhghbg/640" class="tn-Powered-by-XIUMI" data-ratio="1.69120654396728" data-w="489" /></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dashed; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; margin: 0.8em 0px 0.2em; clear: both; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="font-size: 112.5%; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="margin-left: 40px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; vertical-align: bottom; line-height: 1; font-size: 112.5%; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">特征三</section></section><section style="display: inline-block; vertical-align: bottom; line-height: 1; margin-left: 3px; font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(42, 52, 58); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">个人决策主导加强,『个性化』崭露头角</section></section></section><section style="margin-top: -10px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; height: 1px; width: 40px; -webkit-transform-origin: 100% 50%; -webkit-transform: rotate(45deg); font-size: 112.5%; background-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="display: inline-block; height: 1px; width: 80%; font-size: 112.5%; background-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></section></fieldset><fieldset style="border: 0px; max-width: 100%; margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="border: 2px dotted white; padding: 10px; border-top-left-radius: 8px 64px; border-top-right-radius: 48px 8px; border-bottom-right-radius: 8px 16px; border-bottom-left-radius: 0px 48px; box-shadow: rgb(225, 225, 225) 8px 8px 3px; font-size: 1em; line-height: 1.4; text-align: inherit; white-space: normal; font-family: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(95, 156, 239); box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  一直以来,家庭成员是购房的主要决策者。而最近几年开始,『本人决策』的因素占总比例的36.3%,侧面说明未来产品设计开始由『标准化』向『个性化』过渡,产品需要根据家庭的主要成员『量体裁衣』,开发难度加大。</section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; clear: both; margin: 0.8em 0px 0px; padding: 0px 0.5em 0.5em 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%; border: 0.3em solid white; -webkit-box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em; box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNJCLbQ7JoBjvGvChaGSMXdITkJGq2xZNzMfgibsFmEYhuCW90fPAXm9A/640" class="tn-Powered-by-XIUMI" data-ratio="0.5426195426195426" data-w="481" /></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dotted; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; margin: 0.8em 0px 0.2em; clear: both; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="font-size: 112.5%; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="margin-left: 40px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; vertical-align: bottom; line-height: 1; font-size: 112.5%; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">特征四</section></section><section style="display: inline-block; vertical-align: bottom; line-height: 1; margin-left: 3px; font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(42, 52, 58); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">职住失衡,可接受的通勤时间逐年递增</section></section></section><section style="margin-top: -10px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; height: 1px; width: 40px; -webkit-transform-origin: 100% 50%; -webkit-transform: rotate(45deg); font-size: 112.5%; background-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="display: inline-block; height: 1px; width: 80%; font-size: 112.5%; background-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></section></fieldset><fieldset style="max-width: 100%; margin: 0.8em 1em; color: white; font-size: 1em; line-height: 1.4; text-align: justify; white-space: normal; box-sizing: border-box; padding: 0px; border: 0px; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border: 2px dotted white; border-top-left-radius: 8px 64px; border-top-right-radius: 48px 8px; border-bottom-right-radius: 8px 16px; border-bottom-left-radius: 0px 48px; box-shadow: rgb(225, 225, 225) 8px 8px 3px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  早在3年前,北京平均单程通勤时间就为53分钟,远高于美国(38.3分钟)、英国(22.5分钟)等主要国家。而根据禾略的调查发现,今天北京的平均通勤时间已达61.3分钟,同时从趋势上看,忍受超过60分钟通勤时间的客群还在逐年递增,他们中的绝大多数在CBD上班,在『睡城』安家。</section></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; margin: 0.8em 0px 0px; clear: both; overflow: hidden; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box; width: 50%; float: left; padding: 0px 0.1em 0px 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNS22zHg2UCMJJg6q9V6KhFQAjibSUV3wsGYNUEHplAhKkD5mSbJaToPQ/640" class="tn-Powered-by-XIUMI" data-ratio="0.6518218623481782" data-w="247" /><section style="box-sizing: border-box; margin: 0.3em 0px 1em 0.3em; color: rgb(102, 102, 102); font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section></section><section style="box-sizing: border-box; width: 50%; float: right; padding: 0px 0px 0px 0.1em;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNe7pVkNJe0ptr4o88FBaSnoWAXohNzQlMswR3FFnXMZhu62navOCIibQ/640" class="tn-Powered-by-XIUMI" data-ratio="0.6518218623481782" data-w="247" /><section style="box-sizing: border-box; margin: 0.3em 0px 1em 0.3em; color: rgb(102, 102, 102); font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></section></section></fieldset><fieldset style="max-width: 100%; margin: 0.8em 1em; color: white; font-size: 1em; line-height: 1.4; text-align: justify; white-space: normal; box-sizing: border-box; padding: 0px; border: 0px; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border: 2px dotted white; border-top-left-radius: 8px 64px; border-top-right-radius: 48px 8px; border-bottom-right-radius: 8px 16px; border-bottom-left-radius: 0px 48px; box-shadow: rgb(225, 225, 225) 8px 8px 3px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  然而,浩如烟海般的『睡城』出现会产生『巨大的钟摆式交通』,不仅造成交通及能源的大量消耗,大量的『职住分离』也会使区域规划与产业结构不合理。即便如此,随着北京都市圈的不断发展,城市化率的不断攀升,『职住失衡』已然避无可避。<strong>我们发现,在『睡城』的背后,家庭总人口、年龄、工作单位与住房面积四个因素,与北京人的通勤时间相关性最大</strong><span id="_baidu_bookmark_end_32" style="display: none; line-height: 0px;">‍</span>:</section></section></fieldset><fieldset style="border: 0px; margin: 2em 1em 1em; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-left: -0.5em; line-height: 1.4; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; padding: 3px 8px; border-top-left-radius: 4px; border-top-right-radius: 4px; border-bottom-right-radius: 4px; border-bottom-left-radius: 4px; color: rgb(255, 255, 255); text-align: inherit; -webkit-transform: rotateZ(-10deg); -webkit-transform-origin: 0% 100%; font-size: 1em; font-family: inherit; font-weight: inherit; text-decoration: inherit; background-color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">家庭总人口</section></section></section><section style="margin-top: -24px; padding: 22px 16px 16px; border: 1px solid rgb(95, 156, 239); font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; float: left; font-size: 1em; line-height: 1.2; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  数据显示,平均通勤时间与家庭总人口数呈正相关关系。</section></span> <span style="font-size: 1em; line-height: 1.2; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  愿意在于如果一个家人口较多,那么在选择居住地时就要权衡家庭内多个就业者的工作地,这会拉长每个就业者的平均通勤时间,即职住空间距离。同时,『大家庭』也会对住房的面积提出更大的要求,许多家庭在资金有限的情况下,需求外溢被迫在更远的地方置业,从而拉长通勤时间。</section></span></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; clear: both; margin: 0.8em 0px 0px; padding: 0px 0.5em 0.5em 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%; -webkit-box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em; box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNbmhglzIIQwUibz7YDjZzibpY1WBIofdWzGQSXicicTdWGCHib3bwQY7eiafw/640" class="tn-Powered-by-XIUMI" data-ratio="0.6523517382413088" data-w="489" /></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dotted; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin: 2em 1em 1em; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-left: -0.5em; line-height: 1.4; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; padding: 3px 8px; border-top-left-radius: 4px; border-top-right-radius: 4px; border-bottom-right-radius: 4px; border-bottom-left-radius: 4px; color: rgb(255, 255, 255); text-align: inherit; -webkit-transform: rotateZ(-10deg); -webkit-transform-origin: 0% 100%; font-size: 1em; font-family: inherit; font-weight: inherit; text-decoration: inherit; background-color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">工作单位</section></section></section><section style="margin-top: -24px; padding: 22px 16px 16px; border: 1px solid rgb(95, 156, 239); font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; float: left; font-size: 1em; line-height: 1.2; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  数据显示,国有企业、集体企业、党政机关等的平均通勤时间明显少于民营企业。</section></span> <span style="font-size: 1em; line-height: 1.2; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  这是因为这类型的就业者更容易形成圈层,喜欢『熟人社会』,更喜欢居住在工作地附近或是熟悉的生活圈;相比之下,私营企业、外企往往能接受更远的通勤时间。</section></span></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; clear: both; margin: 0.8em 0px 0px; padding: 0px 0.5em 0.5em 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%; -webkit-box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em; box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNWTDHaz8bltxY1qRdlEU0HrhVlb9EcX13WQVr9l2gbZcqX0QbQjz4Kw/640" class="tn-Powered-by-XIUMI" data-ratio="0.6523517382413088" data-w="489" /></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dotted; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin: 2em 1em 1em; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-left: -0.5em; line-height: 1.4; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; padding: 3px 8px; border-top-left-radius: 4px; border-top-right-radius: 4px; border-bottom-right-radius: 4px; border-bottom-left-radius: 4px; color: rgb(255, 255, 255); text-align: inherit; -webkit-transform: rotateZ(-10deg); -webkit-transform-origin: 0% 100%; font-size: 1em; font-family: inherit; font-weight: inherit; text-decoration: inherit; background-color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">年龄</section></section></section><section style="margin-top: -24px; padding: 22px 16px 16px; border: 1px solid rgb(95, 156, 239); font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; float: left; font-size: 1em; line-height: 1.2; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  值得注意的是,年龄最小的与最年长的群体可接受的时间最短。</section></span> <span style="font-size: 1em; line-height: 1.2; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  原因在于年轻群体对城市生活往往最向往,且他们多为户籍人口(从小在北京读书、生活,家里有房,有钱任性),而年长者多为『老北京』,对部分区域存在抗性;中青年则是郊区城市化的主要影响群体,刚需及首改外溢,通勤时间最常。</section></span></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; clear: both; margin: 0.8em 0px 0px; padding: 0px 0.5em 0.5em 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%; -webkit-box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em; box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNRmWV6Bzy3TKreB1vAWeRtibmHucVwnTy7EkIOS2iaVOEGKuWagicp0B3g/640" class="tn-Powered-by-XIUMI" data-ratio="0.6523517382413088" data-w="489" /></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dotted; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin: 2em 1em 1em; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-left: -0.5em; line-height: 1.4; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; padding: 3px 8px; border-top-left-radius: 4px; border-top-right-radius: 4px; border-bottom-right-radius: 4px; border-bottom-left-radius: 4px; color: rgb(255, 255, 255); text-align: inherit; -webkit-transform: rotateZ(-10deg); -webkit-transform-origin: 0% 100%; font-size: 1em; font-family: inherit; font-weight: inherit; text-decoration: inherit; background-color: rgb(95, 156, 239); border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">现居住房面积</section></section></section><section style="margin-top: -24px; padding: 22px 16px 16px; border: 1px solid rgb(95, 156, 239); font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; float: left; font-size: 1em; line-height: 1.2; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  有趣的是,通勤时间最短的客群也分别集中在最小面积与最大面积的住户。</section></span> <span style="font-size: 1em; line-height: 1.2; font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  对小面积的住户而言,面对北京高昂的房价,『鱼与熊掌』往往只能取其一——选择了离城较近的区位,就意味着无法再选择一个大房子,这种现象往往在年轻群体中最为常见;而对于土豪而言,『住在郊区环境好』这种话听听开发商说就好了,自住还是要在城中心,能够享受最优质的配套与最成熟的社区。至于在郊区置业,第二居所或是第三居所也是可以考虑的。</section></span></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; width: 100%; clear: both; margin: 0.8em 0px 0px; padding: 0px 0.5em 0.5em 0px;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; width: 100%; -webkit-box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em; box-shadow: rgb(102, 102, 102) 0.2em 0.2em 0.5em;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNicBicyZVyG5tRhMcmT77m21GjNzkNatczdj8NNAOGFeW457FGvuAHjuQ/640" class="tn-Powered-by-XIUMI" data-ratio="0.6523517382413088" data-w="489" /></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: none rgb(95, 156, 239); margin: 0.5em 0px 0px; font-family: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(26, 23, 23); box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="width: 100%; text-align: center; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><img style="float: left; width: 1em; background-color: rgb(95, 156, 239); box-sizing: border-box;" data-src="http://mmbiz.qpic.cn/mmbiz/ugnYPLVSd8tqywic0Lga3KLW2Qbv9YJWrdHPLuCEfN6oLqdibKEgTKS5Ys5yBpMVUMRglQfBprDI2Xqq5Jb3Agjg/0" class="tn-Powered-by-XIUMI" data-ratio="1" data-w="16" /> <img style="width: 1em; background-color: rgb(95, 156, 239); box-sizing: border-box;" data-src="http://mmbiz.qpic.cn/mmbiz/ugnYPLVSd8tqywic0Lga3KLW2Qbv9YJWrTGdZ9QKdWY3iaiaDTlUF7kadAo5NJn85Nsoiamwam8PEu9hpWGbJuVZuw/0" class="tn-Powered-by-XIUMI" data-ratio="0.9375" data-w="16" /> <img style="float: right; width: 1em; background-color: rgb(95, 156, 239); box-sizing: border-box;" data-src="http://mmbiz.qpic.cn/mmbiz/ugnYPLVSd8tqywic0Lga3KLW2Qbv9YJWr9zia4LDL0BGdMyODDttemDXDPQzDyeDR3GLTiaZxibNpkVmncf9GFlia5g/0" class="tn-Powered-by-XIUMI" data-ratio="1" data-w="16" /></section><section style="width: 100%; display: inline-block; vertical-align: top; margin-top: -0.8em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="float: left; width: 45%; border-top-width: 1px; border-top-style: solid; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="float: right; width: 45%; border-top-width: 1px; border-top-style: solid; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 100%; padding: 0px 0.5em; margin-top: -1.5em; line-height: 1.3em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  于是,随着北京客群的年龄、需求、居住现状、通勤时间等置业背景发生变化,导致客群的需求也随之转变,其具体表现在:</section></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><img style="width: 1em; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;" data-src="http://mmbiz.qpic.cn/mmbiz/ugnYPLVSd8tqywic0Lga3KLW2Qbv9YJWric6UwyR9ylXvb7F2gbteyJhoM4udYonbznd6XBKsd183743JviaSy1Fg/0" class="tn-Powered-by-XIUMI" data-ratio="1" data-w="16" /> <img style="width: 1em; float: right; background-color: rgb(95, 156, 239); box-sizing: border-box;" data-src="http://mmbiz.qpic.cn/mmbiz/ugnYPLVSd8tqywic0Lga3KLW2Qbv9YJWr9LJYysPnIEIw4VLmvHVZkkVF3zpRLMF48DHO1xiaPdlMGKtrTFSbx8w/0" class="tn-Powered-by-XIUMI" data-ratio="1" data-w="16" /></section><section style="width: 100%; text-align: center; display: inline-block; vertical-align: top; margin-top: -1.6em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="display: inline-block; vertical-align: middle; width: 98%; border-top-width: 1px; border-top-style: solid; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(160, 160, 160); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(95, 156, 239); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">转变一</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(95, 156, 239); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(95, 156, 239); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 112.5%; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(26, 23, 23); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">以区位为主导 V.S.对配套与绿化的综合考量</section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  据禾略大数据显示,现阶段北京客群最关注的因素依然是位置与交通便利性(分别占65.6%与65.1%),更希望购房靠近工作地或自己熟悉的生活圈层;从趋势上看,<strong>客户对地段的依赖性逐年递增</strong>,特别是不少京籍客户对部分区域仍存在很强的抗性;同时,他们对绿化及周边配套等综合性考虑增强,<strong>某种程度上对地缘的盲目性降低。由此,开发可针对地缘抗性较强客群积极寻找城市旧改项目,并加大对绿化与配套的投入,从而产生高溢价;针对地缘感较弱族群在区域配套相较成熟的远郊区域拿地,同时做好绿化,引入TOD模式(即快速交通导入模式)存在一定的市场机会</strong>。</section></section></section></fieldset><fieldset style="border: none; margin: 0.5em 0px; text-align: center; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="width: 2.2em; height: 2.2em; border: 0.12em solid rgb(225, 224, 224); border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; margin: auto; padding-top: 0.5em; box-shadow: rgb(194, 190, 190) 0px 0.2em 0.2em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 100%; margin-top: -1.7em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 1.2em; height: 1.2em; margin: -0.5em auto; background-color: rgb(204, 204, 204); border: 0.1em solid rgba(102, 102, 102, 0.45098); border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 2.5em; height: 2.5em; border-left-width: 0.1em; border-left-style: solid; border-left-color: rgb(204, 204, 204); border-top-width: 0.1em; border-top-style: solid; border-top-color: rgb(204, 204, 204); margin: 0.3em auto; -webkit-transform: rotate(45deg); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="margin-top: -2.9em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 3.5em; height: 0.5em; display: inline-block; margin: auto auto -1em; vertical-align: middle; background-color: rgb(255, 255, 255); box-sizing: border-box; background-position: initial initial; background-repeat: initial initial;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 100%; margin-top: 1.3em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; float: left; border-top-left-radius: 0.5em; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0.5em; width: 100%; padding: 1em; margin-top: -1.5em; border: 0.1em solid rgb(204, 204, 204); text-align: start;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HN5rSQUQULC8VwaE8TPTicICjJ8pricKpPtQImNocArKUOSyzmF0V3s33A/640" class="tn-Powered-by-XIUMI" data-ratio="0.5111751981856201" data-w="462.3333332538605" /></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dotted; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(95, 156, 239); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">转变二</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(95, 156, 239); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(95, 156, 239); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 112.5%; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(26, 23, 23); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">新房V.S. 二手房</section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  虽然北京近年来的成交记录二手房远超于新房,但多数的客户仍倾向于购买新房(占总比例的77.5%),反应出对住房品质有一定要求。并且从趋势上看,想购买新房与二手房的客户近3年来比例趋向稳定,而城区新房供应数量稀少,<strong>加上整体市场供小于求,以『高品质、低总价、高舒适度』引导客户在环北京置业存在一定的市场机会</strong>。</section></section></section></fieldset><fieldset style="border: none; margin: 0.5em 0px; text-align: center; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="width: 2.2em; height: 2.2em; border: 0.12em solid rgb(225, 224, 224); border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; margin: auto; padding-top: 0.5em; box-shadow: rgb(194, 190, 190) 0px 0.2em 0.2em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 100%; margin-top: -1.7em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 1.2em; height: 1.2em; margin: -0.5em auto; background-color: rgb(204, 204, 204); border: 0.1em solid rgba(102, 102, 102, 0.45098); border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 2.5em; height: 2.5em; border-left-width: 0.1em; border-left-style: solid; border-left-color: rgb(204, 204, 204); border-top-width: 0.1em; border-top-style: solid; border-top-color: rgb(204, 204, 204); margin: 0.3em auto; -webkit-transform: rotate(45deg); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="margin-top: -2.9em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 3.5em; height: 0.5em; display: inline-block; margin: auto auto -1em; vertical-align: middle; background-color: rgb(255, 255, 255); box-sizing: border-box; background-position: initial initial; background-repeat: initial initial;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 100%; margin-top: 1.3em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; float: left; border-top-left-radius: 0.5em; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0.5em; width: 100%; padding: 1em; margin-top: -1.5em; border: 0.1em solid rgb(204, 204, 204); text-align: start;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNfbLCscs6DWOibFC5lqpnjeKPEDcjZcAF6tJ79P9fO4qz6V2EjTEq6rA/640" class="tn-Powered-by-XIUMI" data-ratio="0.4765681325704428" data-w="462.3333332538605" /></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dotted; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(95, 156, 239); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">转变三</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(95, 156, 239); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(95, 156, 239); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 112.5%; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(26, 23, 23); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">价格V.S. 户型、朝向、物业管理……</section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  受北方气候与地理条件的影响,北京客群对户型、朝向及物业管理等实际的因素比较挑。趋势上,北京客群对以上因素以及开发商品牌等的关注加强,反而对价格的考虑因素逐年降低,<strong>意味着多数北京客户『有钱、任性』,愿意为品质支付较高的价格</strong>。</section></section></section></fieldset><fieldset style="border: none; margin: 0.5em 0px; text-align: center; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="width: 2.2em; height: 2.2em; border: 0.12em solid rgb(225, 224, 224); border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; margin: auto; padding-top: 0.5em; box-shadow: rgb(194, 190, 190) 0px 0.2em 0.2em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 100%; margin-top: -1.7em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 1.2em; height: 1.2em; margin: -0.5em auto; background-color: rgb(204, 204, 204); border: 0.1em solid rgba(102, 102, 102, 0.45098); border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 2.5em; height: 2.5em; border-left-width: 0.1em; border-left-style: solid; border-left-color: rgb(204, 204, 204); border-top-width: 0.1em; border-top-style: solid; border-top-color: rgb(204, 204, 204); margin: 0.3em auto; -webkit-transform: rotate(45deg); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="margin-top: -2.9em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 3.5em; height: 0.5em; display: inline-block; margin: auto auto -1em; vertical-align: middle; background-color: rgb(255, 255, 255); box-sizing: border-box; background-position: initial initial; background-repeat: initial initial;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 100%; margin-top: 1.3em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; float: left; border-top-left-radius: 0.5em; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0.5em; width: 100%; padding: 1em; margin-top: -1.5em; border: 0.1em solid rgb(204, 204, 204); text-align: start;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNjJibqRYoMSfp7O7KnRWemXehJ0K97ZIWX0YKzvCeuM64ANPfvniaNynA/640" class="tn-Powered-by-XIUMI" data-ratio="0.5392934389979517" data-w="462.3333332538605" /></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dotted; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; padding: 0px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 90%; margin-left: 5%; height: 100%; border: 1px solid rgb(204, 204, 204); border-top-left-radius: 0px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 0px; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(153, 153, 153); background-color: rgb(255, 255, 255); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin-top: 5%; float: left; margin-right: 8px; margin-left: -8px; font-size: 0.8em; font-family: inherit; font-style: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: transparent; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><span style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0px; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0px; font-size: 1em; background-color: rgb(95, 156, 239); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">转变四</section></span><section style="width: 0px; border-right-width: 4px; border-right-style: solid; border-right-color: rgb(95, 156, 239); border-top-width: 4px; border-top-style: solid; border-top-color: rgb(95, 156, 239); border-left-width: 4px !important; border-left-style: solid !important; border-left-color: transparent !important; border-bottom-width: 4px !important; border-bottom-style: solid !important; border-bottom-color: transparent !important; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin-top: 5%; padding: 0px 8px; font-size: 112.5%; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(26, 23, 23); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">高性价比小户型V.S.舒适大面积产品</section></section><section style="clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="padding: 8px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  调查显示,虽然现阶段主流居住面积为61-80平米,然而从趋势上看,81-100平米增幅明显,<strong>侧面说明虽然多数人处于首置阶段,但越来越多的家庭进入首改阶段,面积需求增大</strong>。</section></section></section></fieldset><fieldset style="border: none; margin: 0.5em 0px; text-align: center; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="width: 2.2em; height: 2.2em; border: 0.12em solid rgb(225, 224, 224); border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; margin: auto; padding-top: 0.5em; box-shadow: rgb(194, 190, 190) 0px 0.2em 0.2em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 100%; margin-top: -1.7em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 1.2em; height: 1.2em; margin: -0.5em auto; background-color: rgb(204, 204, 204); border: 0.1em solid rgba(102, 102, 102, 0.45098); border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 2.5em; height: 2.5em; border-left-width: 0.1em; border-left-style: solid; border-left-color: rgb(204, 204, 204); border-top-width: 0.1em; border-top-style: solid; border-top-color: rgb(204, 204, 204); margin: 0.3em auto; -webkit-transform: rotate(45deg); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="margin-top: -2.9em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 3.5em; height: 0.5em; display: inline-block; margin: auto auto -1em; vertical-align: middle; background-color: rgb(255, 255, 255); box-sizing: border-box; background-position: initial initial; background-repeat: initial initial;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 100%; margin-top: 1.3em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; float: left; border-top-left-radius: 0.5em; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0.5em; width: 100%; padding: 1em; margin-top: -1.5em; border: 0.1em solid rgb(204, 204, 204); text-align: start;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNsnqYrD8rkR7BicviakYicqgCZibhGpkw0LAg07z6mnM8GiaCMQLznic1420Q/640" class="tn-Powered-by-XIUMI" data-ratio="0.5306416725941574" data-w="462.3333332538605" /></section></fieldset><fieldset style="margin: 0.8em 1em; box-sizing: border-box; padding: 0px; border: 0px;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; margin: 0px; border: 1px solid rgb(160, 160, 160); font-size: 100%; line-height: 1.4; word-break: break-all; word-wrap: break-word; font-family: inherit; font-weight: inherit; text-decoration: inherit; color: rgb(160, 160, 160); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  另一方面,主流购房面积段集中在80-150平米,而欲购61-80平米下降趋势非常明显(80平米以下仅占总比例的15.5%)。结合之前的分析观点,这主要在于非京籍首置客群减少而导致;从趋势上,整体购房面积增大十分明显,<strong>其中购买81-90平米上涨趋势最为明显,主要在于京籍首置客群与非京籍首改比例增大</strong>。</section></section></fieldset><fieldset style="border: none; margin: 0.5em 0px; text-align: center; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="width: 2.2em; height: 2.2em; border: 0.12em solid rgb(225, 224, 224); border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; margin: auto; padding-top: 0.5em; box-shadow: rgb(194, 190, 190) 0px 0.2em 0.2em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="width: 100%; margin-top: -1.7em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 1.2em; height: 1.2em; margin: -0.5em auto; background-color: rgb(204, 204, 204); border: 0.1em solid rgba(102, 102, 102, 0.45098); border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 2.5em; height: 2.5em; border-left-width: 0.1em; border-left-style: solid; border-left-color: rgb(204, 204, 204); border-top-width: 0.1em; border-top-style: solid; border-top-color: rgb(204, 204, 204); margin: 0.3em auto; -webkit-transform: rotate(45deg); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="margin-top: -2.9em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 3.5em; height: 0.5em; display: inline-block; margin: auto auto -1em; vertical-align: middle; background-color: rgb(255, 255, 255); box-sizing: border-box; background-position: initial initial; background-repeat: initial initial;" class="tn-Powered-by-XIUMI"></section></section><section style="width: 100%; margin-top: 1.3em; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><img style="box-sizing: border-box; float: left; border-top-left-radius: 0.5em; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0.5em; width: 100%; padding: 1em; margin-top: -1.5em; border: 0.1em solid rgb(204, 204, 204); text-align: start;" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6UwvoXa4nBmSQu1gx6D6HNjJibqRYoMSfp7O7KnRWemXehJ0K97ZIWX0YKzvCeuM64ANPfvniaNynA/640" class="tn-Powered-by-XIUMI" data-ratio="0.5392934389979517" data-w="462.3333332538605" /></section></fieldset><fieldset style="border: 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="margin: 0.5em 0px; border-top-style: dashed; border-top-width: 1px; border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: 0px; margin: 0.5em 0px; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(51, 51, 51); border-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="height: 16px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="height: 100%; width: 24px; float: left; border-top-width: 6px; border-top-style: solid; border-color: rgb(95, 156, 239); border-left-width: 6px; border-left-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="height: 100%; width: 24px; float: right; border-top-width: 6px; border-top-style: solid; border-color: rgb(95, 156, 239); border-right-width: 6px; border-right-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="display: inline-block; color: transparent; clear: both; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section><section style="margin: -13px 3px; padding: 12px; border: 1px solid rgb(95, 156, 239); border-top-left-radius: 6px; border-top-right-radius: 6px; border-bottom-right-radius: 6px; border-bottom-left-radius: 6px; line-height: 1.4; word-break: break-all; word-wrap: break-word; box-sizing: border-box; font-family: inherit;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">  『任何商品的价格,是由供需关系决定的』,对于房子也是如此。2014年北京市住房成交量回落,<strong>对于整个市场而言仍是供小于求。所以,对于北京的购房者来说,不是在跟政策竞争,不是跟房价竞争,而是在跟那些条件有需求有意愿的人在竞争,竞争在北京买房、在北京安居的机会</strong>。</section></section><section style="height: 16px; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="height: 100%; width: 24px; float: left; border-bottom-width: 6px; border-bottom-style: solid; border-color: rgb(95, 156, 239); border-left-width: 6px; border-left-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="height: 100%; width: 24px; float: right; border-bottom-width: 6px; border-bottom-style: solid; border-color: rgb(95, 156, 239); border-right-width: 6px; border-right-style: solid; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></section></fieldset><fieldset style="border: 0px; margin-top: 0px; margin-bottom: 0px; clear: both; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: justify; text-decoration: inherit; color: inherit; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;"><br class="tn-Powered-by-XIUMI" style="box-sizing: border-box;" /></section></fieldset><fieldset style="border: none; margin: 0.5em 0px 1.5em; box-sizing: border-box; padding: 0px;" class="tn-Powered-by-XIUMI"><section style="width: 3em; margin: auto; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: center; text-decoration: inherit; color: rgb(255, 255, 255); border-color: rgb(95, 156, 239); box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="width: 3em; height: 3em; display: inline-block; vertical-align: middle; line-height: 3.5em; overflow: hidden; border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; background-color: rgb(95, 156, 239); font-family: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">更多</section></section><section style="margin: -0.92em auto auto; width: 0px; border-top-width: 3em; border-top-style: solid; border-top-color: rgb(95, 156, 239); font-family: inherit; border-bottom-color: rgb(95, 156, 239); box-sizing: border-box; border-left-width: 1.4em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 1.4em !important; border-right-style: solid !important; border-right-color: transparent !important;" class="tn-Powered-by-XIUMI"></section></section></fieldset><fieldset class="tn-Powered-by-XIUMI" style="font-size: 13.63636302947998px; white-space: normal; text-align: center; color: rgb(129, 120, 119); border: 0px; margin: 0.8em 0px 0.5em; box-sizing: border-box; padding: 0px;"><span class="tn-Powered-by-XIUMI" style="display: inline-block; padding: 0.3em 0.5em; border-top-left-radius: 0.5em; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0.5em; box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: rgb(160, 160, 160); border-color: rgb(249, 110, 87); box-sizing: border-box;"><p>禾略中国:helue_China</p></span></fieldset><p style="font-size: 13.63636302947998px; white-space: normal; color: rgb(129, 120, 119); text-align: justify;"><br /></p><p style="font-size: 13.63636302947998px; white-space: normal; text-align: center; color: rgb(129, 120, 119);"><span style="font-size: 10px;"></span></p><hr style="font-size: 13.63636302947998px; white-space: normal; color: rgb(129, 120, 119); text-align: justify;" /><p style="font-size: 13.63636302947998px; white-space: normal; text-align: center; color: rgb(129, 120, 119);"><span style="font-size: 10px;">陪你想,陪你写,陪你玩</span><br /></p><p style="font-size: 13.63636302947998px; white-space: normal; text-align: center; color: rgb(129, 120, 119);"><span style="font-size: 10px;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG55lJtbibLibkGYoYw1XcmSXZCjhX2MuAiaSMbtq9nUiaVibvZF1ZvBzKcF1RKiaMibvAQlfYr2bv1ylFscg/0" data-ratio="1.0077821011673151" data-w="257" /></span></p><p style="font-size: 13.63636302947998px; white-space: normal; text-align: center; color: rgb(129, 120, 119);"><span style="font-size: 10px;">扫一扫<br /></span></p><p style="font-size: 13.63636302947998px; white-space: normal; text-align: center; color: rgb(129, 120, 119);"><span style="font-size: 10px;">进入高维世界</span></p><p><br /></p>

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