北京楼市真相：核心区信仰崩塌，远郊别墅正在闷声收割！

<p data-pm-slice="0 0 []"><span leaf="" style="font-size: 14.9996pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">开篇</span><span leaf="" style="font-size: 14.9996pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">:</span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">给还没上路的⼈</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">北京楼市这事⼉</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">就像⼀场拉⼒赛。赛道上挤满了⼈</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">个个都说⾃⼰是⽼司机。他们握着⾃⼰那份地图</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">油⻔踩到底</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">冲着</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">资产增值</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">那个终点去。可赛道哪有那么简单。官⽅设的限购关卡是明⾯上的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">更要命的是满地的数据陷阱和⼤家脑⼦⾥共同的认知盲区。有⼈在核⼼区那种⼭顶⼤转弯的地⽅翻了⻋</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">有⼈在远郊的泥坑⾥抛了锚</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">更多的⼈呢</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">就在前⾯⼈扬起的灰尘⾥</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">重复着⼗年前的⽼路⼦。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这场⽐赛最残酷的地⽅在于</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">没⼈给你指路。多数⼈靠的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是回头看看来时的⻛景</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">再加上⽹上那些真假难辨的传⾔。这份报告不打算告诉你下⼀个弯道谁输谁赢</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">只想给你⼀本真的能⽤的⼿册。告诉你哪条路看着平坦</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">其实是个流动性的死胡同</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">哪条路虽然坎坷</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">却能带你穿过这个周期。系好安全带</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">咱们重新认识⼀下这条⾃以为熟悉的路。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">第⼀部分</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">市场全景</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这座城市的两副⾯孔</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">在说具体哪个楼盘之前</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">得先把整个盘⼦看清楚。这不是废话</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是必须的。不看⼤局就谈细节</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">就像在台⻛天讨论⼀⽚树叶怎么飘。这部分要回答的问题是</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">现在推着北京楼市⾛的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">到底是什么情绪</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">?</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是恐慌</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是贪婪</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">还是理性的收⼿</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">?</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">1.1&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">市场温度</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">冰⽕两重天</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">从社交媒体上那些真实的声⾳⾥</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">能拼出⼀张市场的温度图。北京楼市现在就是两个极端。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">1.&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">核⼼区</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">天花板到了 核⼼区⽐如海淀、西城</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">价格还是最⾼的。但撑着不等于撑得住。有⼈说&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">降了最⾼时候</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">12</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">万</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">现在</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">10</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">万多点西城</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span>&nbsp;,</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这就是⾼位震荡的事实。不只是累了</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是天花板到了。房⼦从增值⼯具变成了单纯的保值品。这意味着闭眼买核⼼区就能赢的时代结束了。现在钱变挑剔了</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">开始在核⼼区</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:12.1843pt;font-family:&#39;&#39;;color:rgb(0,0,0);font-style:italic;"><span leaf="">⾥⾯</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">找价值</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽽不是简单押注核⼼区这个概念。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">2.&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">近郊</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">开始分化 近郊市场</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">特别是朝阳那些地⽅</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">正在分化。⼀些品质好、圈⼦硬的项⽬</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">像</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">泛海世家</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">还有⼈关注。另⼀些没什么⽀撑的区域</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">已经凉了</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">买卖双⽅在⽐谁更有耐⼼。热度的分化</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">本质是⼤家对价值的共识在分化。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">3.&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">远郊</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">冻住了 远郊市场基本冻住了。&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">顺义这地⽅都快偏到廊坊去了</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">还有</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">&nbsp;"</span></span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">房⼭⼀堆房⼦没⼈</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">" ,</span>这些话把远郊的状态说得很清楚了</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">流动性⼏乎没了。更狠的是有个业主说</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">我买的时候</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">2.5w……</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">现在</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">1</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">万了</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">?"&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">这不是价格波动</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">,</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是价值塌了。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf=""><br /></span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">1.2&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">两种⼼态</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">慌的和算的</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">数据是⻣架</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⼼态是⾎⾁。现在北京市场的主要⼼态</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是两种。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">1.&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">刚需的慌张</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">：在安全感和恐惧之间晃 在&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">房价跌了</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">⼀⼤半</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"&nbsp;</span>和</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">&nbsp;"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">未来北京的⼈⼝流出越来越多</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:8.28729pt;font-family:&#39;Inter-Regular&#39;;color:rgb(235,87,87);"><span leaf="">&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">这些悲观预期下</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">,</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">刚</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">需群体的决策逻辑充满了⽭盾。他们想上⻋</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⼜怕站岗。</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">&nbsp;"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">通勤和房价你总得有取舍的</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">这句话说透了他们的困境</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">——</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">预</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">算有限的情况下</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽤空间换时间还是⽤时间换空间</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">怎么选都难受。这种⼼态可以叫</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">恐慌性顺从</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">就是在恐惧的驱动下</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">被动接受市场给的选项。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">2.&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">改善型的精打细算</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">：从⾯⼦到⾥⼦ 改善型买家</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">从过去买</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾝份</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的感性消费</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">变成了算</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">性价⽐</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的理性决策。关于海淀</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">万城华府</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">和朝阳</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">合⽣缦云</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的争论就是例⼦。这些买家像产品经理</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">极其看重地段、学区、品质这些能量化的参数。但在市场下⾏的不确定中</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">他们也变得很谨慎</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">不停找论据证明⾃⼰的选择是对的。这种⾏为模式</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是典型的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">成就型退⾏</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">外部环境给不了正反馈时</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">就往内找逻辑⾃洽和智⼒优越感。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">宏观扫描揭⽰了市场的结构性裂痕，现在，我们将深⼊这些裂痕，对具体的细分市场进⾏微观解剖。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">第⼆部分</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">市场解剖</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">三⾯镜⼦照出的真相</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">说完⼤的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">该说具体的了。我挑了三个样本</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">刚需、改善、顶级</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">正好对应着这个城市⾥不同⼈的活法。⽤</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">资产画像</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">、</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"Ego</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">定位</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">和</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"UGC</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">情绪</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这三⾯镜⼦去照</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">能看⻅价格背后那些真实的欲望和恐惧。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">2.1&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">样本⼀</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">远郊刚需公寓</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">——"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">珠江四季悦城</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾥的幸存者</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">资产画像</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">产品形态</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">&nbsp;LOFT</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">公寓</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,40</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">平⽶上下的⼩格⼦。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">产权性质</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">商⽔商电。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">物理缺陷</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">通勤远得要命</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">晚⾼峰⾄少</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">2</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">⼩时开⻋⻋程</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">&nbsp;</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">),</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">有的⼾型采光差</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">窗⼾朝正南完全背阴</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">&nbsp;),</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">隔</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾳也不⾏</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">&nbsp;</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">隔⾳不是很好</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">&nbsp;)</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">。</span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">价格表现</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">总价低</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">⼀百多万搞了个公寓</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:8.28729pt;font-family:&#39;Inter-Regular&#39;;color:rgb(235,87,87);"><span leaf="">&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">),</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">但</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">跌得也狠</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">之前买的时候</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">2.5</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">万</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">……</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">现在⼀万了</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">&nbsp;)</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">。</span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">客⼾</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">Ego</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">定位</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">顺从型</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">/Conformer):&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">买这种房的⼈</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是典型的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">顺从型</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。他们就想在这城市⾥有个落脚的地⽅</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">图的是最基本的安全感。为了</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">上⻋</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这个动作</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">他们什</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">么都能放弃</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">居住品质、通勤时间、资产的未来。他们的决策逻辑很简单</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">价格够低就⾏。低总价是唯⼀的⻔槛。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">UGC</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">真实情绪</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">下⾯三条评论</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">把这类房⼦持有者从</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⼼动</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">到</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">困惑</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">再到</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">后悔</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的过程说得很清楚</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">1.&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">我看的时候</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,90</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">平</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">180,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">特别⼼动</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">..."</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">点评</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">低总价的诱惑</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专⻔击中那些</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽆论如何都要上⻋</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的⼼理。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">2.&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">你说他有钱吧</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">挑了个下等的公寓</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">你说他没钱吧</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">他花⼀百多万搞了个公寓。</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">点评</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">旁观者的⼀句话</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">把这类资产的尴尬说透了</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽣存和⽣活</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">哪头都够不着。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">3.&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">住⼀段时间你就不喜欢了</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">好买不好卖。</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">点评</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">所有幻想最后都回到流动性陷阱这个现实。最初要的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽣存</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">变成了对资产永久性贬值的焦虑。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">2.2&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">样本⼆</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">核⼼改善⼤平层</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">——"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">万柳书院</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">vs</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">合⽣缦云</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的内战</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">资产画像</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">核⼼地段</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">海淀、朝阳这些核⼼区。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">产品特征</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⼤平层</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">(</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">&nbsp;"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">三百平</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">),</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾼单价</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">( "</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">成交单价绝⼤多数都</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">20w</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">以上</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">" )</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">核⼼价值</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">品牌属性强</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">绑定顶级学区</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">( "</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">海淀全是学区房</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">" )</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">价格争议</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">单价虽⾼</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">但在有些对⽐⾥还是被说</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">单价放豪宅市场不够看的</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">" ,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">可⻅价值定义有多复杂。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">客⼾</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">Ego</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">定位</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专家型</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">/Achiever):&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">买这种房的⼈</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">要的是效⽤最⼤化加⾝份勋章。⽤⼾</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">谢尔曼西⽠</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">和</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"Bronya</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">鸭鸭</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">-</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">板鸭</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">关于海淀朝阳房价的⻓篇论战</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">就是</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专家型</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">买家的典型画像</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">他们看重数据、排名、圈层纯粹度这些硬指标。买房不是消费</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是智商、地位和判断⼒的证明。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">UGC</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">真实情绪</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">对话⽚段展现了</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专家型</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">买家在⾃我证明过程中的⼼理博弈</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">1.&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">我的观点⼀直是说海淀同档次同⾯积段的房⼦</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">...</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">⽆论单价还是总价都⾼于朝阳同定位的房⼦</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">你⼜在反驳我什么呢</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">?"</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">点评</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">典型的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专家</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">式对话。争的不是房⼦</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">档次</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">、</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">定位</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这些标准的定义权和话语权。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">2.&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"...</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">那⼩区周围环境真的不怎么样</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">⼩区旧</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">绿化也不怎么样</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">...</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">中关村三⼩确实不错</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">但是最后考得好还不是跟我⼀个学校</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf=""><br /></span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">点评</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这段话暴露了</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专家陷阱</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">纸⾯参数</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">顶级学区</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">)</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">和实际居住体验对不上</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">还有对花巨资买的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾝份勋章</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">最终效⽤的怀疑。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">3.</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">&nbsp;"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">反正你我不住万柳书院和合⽣</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">为什么讨论起来这个</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">..."</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">点评</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这句话道破了许多激烈辩论的真相</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">本质是对理想⾝份的投射和捍卫</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">不是真实的持有体验。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">2.3&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">样本三</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">远郊⾼端别墅</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">——"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">中央别墅区</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的错位</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">资产画像</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">地理位置</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">顺义这些远郊。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">产品形态</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">别墅</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">双拼、独栋为主。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">价格⻔槛</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">总价极⾼</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">( "6000w" 、&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">上亿</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">" )</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">核⼼⽭盾</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">物理位置偏远</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">但资产价值顶级</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">反差巨⼤。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">客⼾</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">Ego</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">定位</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">多元</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">/</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">建构型</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">/Pluralist/Strategist):&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">买这种房的⼈</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">追求的已经超越了</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾯⼦</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾝份勋章</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">)</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">和</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾥⼦</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">居住效⽤</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">),</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">进⼊了追求精神主权和系统防御的层⾯。他们评判资产的标准是内在的、⾼度个性化的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽐如审美独特性、隐私系数、圈层纯粹度</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">甚⾄全球资产配置的避险逻辑。对他们来说</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">地理上的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">远</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">可能正是他们花巨资买的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">静谧</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">和</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">私密</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">UGC</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">真实情绪</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⼤众的评论</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">揭⽰了常规认知和顶层买家逻辑之间巨⼤的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">预期差</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">":</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">1.&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">中央别墅区那块地</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">如果给不懂房地产的⼈看</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">⼗个⼈⾥有⼗个要喊⼀句</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">'</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">乡下地⽅</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">'[</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">笑哭</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">]"</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">点评</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这句话点出了两种视⻆的根本冲突</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">外部视⻆基于通勤、配套的功利逻辑</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">内部视⻆则基于圈层、隐私、稀缺的独特价值逻辑。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">2.&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">误闯贪污犯家</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">点评</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这条评论⾟辣地反映了⼤众对这个阶层财富来源的猜疑</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">以及⼀种天然的疏离感。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">3.&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">努⼒挣钱把钱弄出去</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">花这个⼗分之⼀的钱就可以还是独栋</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">[doge]"</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">点评</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">典型的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专家型</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">思维钢印</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">试图⽤性价⽐衡量⼀切。这种思维</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">完全⽆法理解顶层客群愿意为</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">精神主权</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽀付的巨额溢价。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">通过这些微观切⽚</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">我们看到了不同市场之间那些清晰得像⼑切出来的价值裂痕</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">还有那些⼤得吓⼈的预期差。接下来</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">我们要做的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">就是基于这些发现</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">对未来的市场趋势做⼀些前瞻性的预测。当然</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">预测这事⼉</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">就跟天⽓预报差不多</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">说对了是运⽓</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">说错了是常态。</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf=""><br /></span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">第三部分</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">跨周期预测与</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">预期差</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">识别</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">寻找时间的玫瑰</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">在⼀个⼏乎所有⼈都在看跌的年代</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">真正的机会不在于你能不能预测⼤盘是涨是跌</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">——那玩意⼉跟抛硬币没什么区别。机会在于</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">你能不能识别出那些被市场集体情绪给搞错了的东西</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">那些被主流评价体系给看扁了的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">认知错位机会</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。这⼀部分</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">我们要做的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">就是超越那种直线型的思维</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">在看起来乱七⼋糟的市场⾥</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">找到那些有结构性的机会点。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">3.1&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">趋势预测</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">谁在</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">领涨</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">谁在</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">阴跌</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"?</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">基于源⽂件⾥提到的那些⼈⼝趋势</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">出⽣⼈⼝从⼀千九百万降到&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">现在只有区区九百万左右</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">" )</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">、经济预期和政策</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">到处都在说的</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">软着陆</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">&nbsp;</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">),</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">我</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">们可以做出这么⼏个定性预测</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">阴跌通道</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">远郊刚需盘</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">特别是商住公寓 这类资产⼤概率要进⼊⻓期的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">阴跌通道</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。它的核⼼价值⽀撑</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">——"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">低总价上⻋</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">在⼈⼝收缩、经济放缓、产业外迁这些⼤背景下</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">会被持续削弱。当外⾯流⼊的⼈⼝越来越少</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">它的流动性就会接近枯竭</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">最后变成纯粹的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">居住消耗品</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽽不是资产。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">分化与弹性</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">核⼼区改善盘 那些拥有核⼼稀缺资源</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽐如顶级学区、核⼼地段</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">)</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的项⽬</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">虽然短期内也会⾯临价格压⼒</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">但等到市场情绪回暖的时候</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">会有最强的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">领涨弹性</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。它们的价值锚点</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">早就超越了建筑本⾝</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽽是作为城市核⼼资源的⼊场券</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">具有不可替代性。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">价值重估</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">远郊⾼端别墅 这类市场会进⼀步跟⼤盘脱钩</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">呈现出独⽴的价值逻辑。它的价格⾛势</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">更多是由超⾼净值⼈群的全球资产配置需求、避险情绪</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">以及对极致稀缺资源的占有欲决定的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽽不是普遍的房地产周期。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">3.2&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">认知错位机会</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">被</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专家</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">低估的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">多元</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">潜⼒股</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专家型</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">买家的量化痴迷是他们最⼤的弱点。他们对电⼦表格和排名的依赖</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">制造了可以预测的盲点</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">导致他们⾼估那些</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">纸⾯</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">参数强⼤的资产</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽐如紧挨着混乱环境的顶级学区房</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">),</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">同时系统性地错过那些提供⽆法量化价值的机会</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽐如</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">美学上的⼤胆、真正的宁静</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">或者独特的情感共鸣。最⼤的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">认知错位机会</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">恰恰就在他们的模型没法衡量的地⽅。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">由此</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⼀个假设性的机会点就浮出⽔⾯了</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⼀个虽然在远郊、没有顶级学区背书</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">但有独特建筑设计感、极低密度和⾼度私密性的社区。这类产品在</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专家型</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">买家的评分体系⾥可能得分不⾼</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">但却精准地满⾜了那些追求</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">精神主权</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">多元主义型</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">买家的核⼼诉求。评论⾥有⼀句&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">有设计感的别墅</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">,</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">赞</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">&nbsp;,</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">虽</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">然就这么⼏个字</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">但已经证明市场⾥确实存在对这类⾮标价值的潜在需求。这</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">就是被主流低估的价值洼地。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">在识别了⻛险、趋势和潜在机会之后</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">我们需要给市场的两端</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">个⼈购房者和开发商</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,提供⼀套清晰的⾏动指南。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">第四部分</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">双端操作指南</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">——</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这场游戏</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">你怎么玩</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:17.9995pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">?</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">这部分要提供的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是⼀个实⽤主义的⾏动框架。不管你是个⼈购房者还是开发商</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">在当前的市况下</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">谁能更深刻地理解并利⽤市场⾥的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"Ego</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">逻辑</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">和</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">认知⼒场</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">谁就能掌握主动权。这部分不是预测</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽽是策略。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">4.1&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">个⼈购房者</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">在别⼈的恐惧中寻找筹码</span></span></p><section style="text-align: center;" nodeleaf=""><img data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwn4mkf4WLtYHebsReiarP13LTk4jQA3jzUo1sWDj3SWsNfzUteTIXRTGMLenKtm2qQD4xVoItz8kCA/640?wx_fmt=png&amp;from=appmsg" class="rich_pages wxw-img" data-ratio="0.5016181229773463" data-s="300,640" data-type="png" data-w="618" type="block" data-imgfileid="100048050" data-aistatus="1" /></section><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">避坑指南</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">远离</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">认知泡沫</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">拿</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">UGC</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾥被反复讨论的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">珠江四季悦城</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">LOFT"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">举例</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">我们可以总结出⼀份实⽤的避坑清单</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">1.&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">警惕</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">低总价</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">陷阱</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">任何低于市场正常⽔平的价格背后</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">都藏着你看不到的成</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">本。必须深⼊分析它的商业⽔电、⾼昂物业费和极差的流动性</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">( "</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">好买不好卖</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">" )</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">2.&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">穿透</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽹红</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">滤镜</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">对于那些在社交媒体上看起来参数完美、设计精巧的项⽬</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">务必亲⾃去实地看看。别成为</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">专家型陷阱</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的受害者</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">为⼀堆漂亮的纸⾯参数买单</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">却牺牲了真实的居住体验。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">3.&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">理解</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">软着陆</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的真意</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">深刻理解评论⾥那句残酷的真相</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">&nbsp;"</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">软着陆的意思是你五百万买四百万卖他四百万买三百万卖</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">...</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">⼤家都赔点钱</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);"><span textstyle="" style="color: rgb(255, 76, 65);">"&nbsp;</span></span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">。它被设计出来</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">,</span><span leaf="" style="font-size: 11.9997pt;font-family: &quot;&quot;;color: rgb(0, 0, 0);">就</span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">是为了让损失分摊到个⼈头上。别在下降通道⾥接盘</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">成为</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⼈⾁防冲击垫</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">4.2&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">房地产开发商</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">在需求的缝隙中降维打击</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">产品</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">Gap</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">分析</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:&nbsp;</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">当前市场存在⼀个巨⼤的产品断层</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">在刚需和⾸次改善市场</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">(</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽐如总价</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">200-400</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">万级别</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">),</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">消费者不仅需要</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽣存</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">也极度渴望</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">成就感</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">和</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">品质感</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。然⽽</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">市⾯上的产品⼤多还在⽤陈旧的逻辑做简单的功能堆砌。这就是</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">降维打击</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的机会点。开发商可以在严格控制总价的前提下</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">通过⼤幅提升设计感、窗墙⽐、社</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">区品质、园林景观这些</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">软实⼒</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">给产品注⼊超越同价位竞品的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">精神溢价</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">从⽽精准捕获那些既要</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾯⼦</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⼜要</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⾥⼦</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">的客群。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">营销适配</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">精准的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Bold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">Ego</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">触达 基于前⾯分析的三⼤</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">认知⼒场</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">开发商应该⽤完全不同的营销语⾔</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">跟⽬标客群的内在</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">Ego</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">精准共鸣</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">:</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">结语</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;Inter-SemiBold&#39;;color:rgb(0,0,0);font-weight:bold;"><span leaf="">:</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:14.9996pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">没有终局的赛道</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">北京房地产市场</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">从来就不是⼀个可以⽤简单经济学模型来预测的线性系统</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">它更像⼀个复杂、多变、充满⾮理性的⼈性剧场。在这⾥</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">价格的波动只是表象</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">背后是⽆数个体的需求、恐惧、梦想和认知偏⻅的激烈碰撞。</span></span></p><p><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">在这条没有终局的赛道上</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">未来的胜利</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">不会属于那些试图预测点位的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">算命师</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">",</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">⽽会属于那些能够深刻理解⼈性、精准识别认知差异、并在价值的裂缝⾥构建新机会的</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">全维度战略家</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">"</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">。⽐赛还在继续</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;Inter-Regular&#39;;color:rgb(0,0,0);"><span leaf="">,</span></span><span style="mso-spacerun:&#39;yes&#39;;font-size:11.9997pt;font-family:&#39;&#39;;color:rgb(0,0,0);"><span leaf="">只是规则已经变了。</span></span></p><section><span leaf=""><br /></span></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p>