华润三大城市综合体商业模式简析

<section class="xmteditor" style="display:none;" data-tools="新媒体管家" data-label="powered by xmt.cn" data-mpa-powered-by="yiban.io"></section><section style="margin-left: 8px;margin-right: 8px;"><span style="color: rgb(26, 26, 26);text-align: start;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;"><span style="letter-spacing: 0.544px;">随着房地产市场的发展，住宅不再是房地产开发的绝对主体，</span>商业地产市场成为了投资方和开发商的新宠，开发商将目光投向了城市运营和生活服务，</span><span style="color: rgb(2, 30, 170);"><strong><span style="font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;text-align: start;background-color: rgb(255, 255, 255);">城市综合体应</span><span style="text-align: start;font-size: 14px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);">运而生，是开发商的转型路径，也是城市发展的必然要求。</span></strong></span></section><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="color: rgb(26, 26, 26);text-align: start;font-size: 14px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);">作为商业地产最具代表性的产品，城市综合体如雨后春笋一般在各地涌现。</span></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="text-align: start;font-size: 14px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);color: rgb(136, 136, 136);">万达：万达广场</span></p></li><li><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="text-align: start;font-size: 14px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);color: rgb(136, 136, 136);">万科：万科广场、万科红·生活中心、万科红·新街坊</span></p></li><li><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="text-align: start;font-size: 14px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);color: rgb(136, 136, 136);">凯德：来福士广场、嘉兴茂、嘉茂广场</span></p></li><li><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="text-align: start;font-size: 14px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);color: rgb(136, 136, 136);">龙湖：天街、星悦荟、龙湖三千集&nbsp;&nbsp;&nbsp;&nbsp;</span></p></li><li><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="text-align: start;font-size: 14px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);color: rgb(136, 136, 136);">华润：万象城、五彩城、欢乐颂</span></p></li></ul><p><br /></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;">谈现代城市综合体，不得不提到华润。</span><span style="text-align: start;color: rgb(34, 34, 34);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;">城市综合体规模庞大，功能复合，因此就要求开发商有</span><strong><span style="text-align: start;font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;color: rgb(2, 30, 170);">雄厚的资本实力</span></strong><span style="text-align: start;color: rgb(34, 34, 34);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;">和</span><strong><span style="text-align: start;font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;color: rgb(2, 30, 170);">丰富的运营经验</span></strong><span style="text-align: start;color: rgb(34, 34, 34);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;">。<span style="font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);">华润</span><span style="font-size: 14px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);color: rgb(34, 34, 34);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;">在诸多房企的运营转型中快人一步，有自己的项目范本。</span></span></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="color: rgb(34, 34, 34);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;"><br /></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;text-align: center;"><strong><span style="color: rgb(0, 0, 0);">NO.1</span></strong></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;text-align: center;"><strong><span style="color: rgb(0, 0, 0);">华润产品系</span></strong></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;text-align: center;"><strong><span style="color: rgb(0, 0, 0);"><br /></span></strong></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="color: rgb(34, 34, 34);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;">与其他房企相比，华润置地在运营上也具备天然优势，母公司华润集团在业务、资金、管理等方面，都为其提供了有力的依托。</span></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: center;"><br /></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="color: rgb(34, 34, 34);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;">华润集团至少有5家子公司参与进商业地产</span><span style="font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;color: rgb(2, 30, 170);"><strong>投资、开发、运营</strong></span><span style="color: rgb(34, 34, 34);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;">等全过程，从上-中-下游保证华润商业地产的成功。</span><span style="color: rgb(34, 34, 34);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);"></span></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="color: rgb(34, 34, 34);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);"><br /></span></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5211267605633803" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQffyZvTqFnJQIVKibmQdNla9SHB8dFc7mYtxLEbc2sfkLkTwOMpPPTGA/640?wx_fmt=png" data-type="png" data-w="1562" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">华润综合体产品系一览：</span><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5517902813299232" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQrcicdDMpZRRiaChPOcKSykia8JXR9PfcECZyrSiczcqtmicVAH8YMgE7RPQ/640?wx_fmt=png" data-type="png" data-w="1564" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></section><section data-style-type="6" data-id="8751"><section data-mpa-template-id="90" data-mpa-color="#ffffff" data-mpa-category="quote"><section data-style-type="6" data-id="8751"><section data-mpa-template-id="90" data-mpa-color="#ffffff" data-mpa-category="quote"><section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"></section><section data-style-type="6" data-id="2910"><section><section><section style="margin-left: 8px;margin-right: 8px;"></section><section data-style-type="6" data-id="2907"><section><section><p style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">国内商业地产界，按照产业链下游投资者以及商家的不同的理念、态度和操作风格，划分成</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>杀猪派</strong></span><span style="font-size: 14px;">和</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>养鱼派</strong></span><span style="font-size: 14px;">。</span></p><p style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p style="margin-left: 8px;margin-right: 8px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">杀猪派</span></strong></span><strong><span style="font-size: 14px;">：</span></strong><span style="font-size: 14px;">不管下游投资者和商家死活，只考虑自己利益最大化的经营者可以称之为杀猪派。</span></p></li><li><section data-style-type="6" data-id="2907"><section><section><p style="margin-left: 8px;margin-right: 8px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">养鱼派</span></strong></span><strong><span style="font-size: 14px;">：</span></strong><span style="font-size: 14px;">有长远想法，愿意暂时牺牲眼前利益，考虑下游投资者和商家的利益，以求放长线钓大鱼的经营者可以称之为养鱼派。</span></p></section></section></section></li></ul></section></section></section><br /><section style="line-height: 2em;margin-left: 8px;margin-right: 8px;"></section></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">华润置地的商业模式是“</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">集团孵化</span></strong><span style="font-size: 14px;">”，先放后取，是典型的“</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">养鱼派</span></strong><span style="font-size: 14px;">”。</span></section><section><br /></section></section></section></section></section></section></section></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.522972972972973" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQ4fsAJHnvDGibUQy2EsRibtdnz6XVeNG9AatrhEQYMD25QTc8uO1wrE6g/640?wx_fmt=png" data-type="png" data-w="1480" style="text-align: center;white-space: normal;box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;">华润置地以</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">二线发达城市</span></strong><span style="font-size: 14px;">作为主要战略部署城市，部署区域覆盖</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">3</span></strong><span style="font-size: 14px;">个一线城市，</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">25</span></strong><span style="font-size: 14px;">个二线城市，</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">15</span></strong><span style="font-size: 14px;">个三线城市。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6002562459961563" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQW9pGlRmBVStgDXW1MibSicBWpk9EZT20CQSGsVMYrdN5BdkVAxXrFV8Q/640?wx_fmt=png" data-type="png" data-w="1561" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></section><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">华润置地总体坚持</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>稳健发展、抗风险、抗政策性强的发展战略。</strong></span></p><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></section><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">重点战略城市为B类城市，一线城市所占比重在标杆房企中最低，使得受国家调控影响相对较小。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.496054114994363" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQVIoK7S4yQUqEx9yrxNXNuTRbwaibeCeCZ0PhnHUGicWPVfneA4ic4jAsg/640?wx_fmt=png" data-type="png" data-w="887" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">走多元化路线，产品丰富，分化投资，即使在2011年收到国家严格调控下，营业额仍能稳健增长。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.45556805399325084" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQjP8VUUC5aaic2efYqd3V95ju4KkPErwcsFP9sQXdq7hciaiaekDnYjOBA/640?wx_fmt=png" data-type="png" data-w="889" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section data-style-type="1" data-id="12929"><section data-css="border-color: initial;border-style: none;border-width: 0px;margin-top: 20px;padding: 0px"><section data-css="border-color: initial;border-style: none;border-width: 0px;position: static"><section style="text-align: center;"><br /></section><section style="text-align: left;"><span style="font-size: 14px;">当今企业之间的竞争，不是产品之间的竞争，而是商业模式之间的竞争。下面让我们来分析一下华润万象城、五彩城、欢乐颂的商业模式，寻找可借鉴的地方，</span></section><section style="text-align: center;"><br /></section><section style="text-align: center;"><span style="font-size: 17px;"><strong style="text-align: center;white-space: normal;">NO.2</strong></span><br /></section><section style="text-align: center;"><span style="font-size: 17px;"><strong style="text-align: center;white-space: normal;">三大商业模式浅析</strong></span></section></section></section></section><section data-style-type="1" data-id="12977"><section data-css="border-color: initial;border-style: none;border-width: 0px;padding: 0px"><section data-css="border-color: initial;border-style: none;border-width: 0px;position: static"><section><section><section data-style-type="1" data-id="11965"><section><section powered-by="KolEditor.us"><section><section><section powered-by="KolEditor.us"><section><section><section class="xmt-style-block" data-style-type="1" data-tools="新媒体排版" data-id="13005"><section class="KolEditor" style="border-style: none;border-color: initial;padding: 0px;margin-top: 20px;"><section data-style-type="1" data-id="11965" style="white-space: normal;"><section><section powered-by="KolEditor.us"><section><section><section powered-by="KolEditor.us"><section><section><section class="xmt-style-block" data-style-type="1" data-tools="新媒体排版" data-id="13005"><section class="KolEditor" style="margin-top: 20px;border-style: none;border-color: initial;"><section style="text-align: center;"><section><span style="margin-right: 97.6042px;display: inline-block;width: 40px;height: 5px;background: rgb(208, 169, 115);vertical-align: bottom;"></span></section><section style="padding-right: 20px;padding-bottom: 3px;padding-left: 20px;color: rgb(6, 6, 6);display: inline-block;border-bottom: 5px solid rgb(208, 169, 115);"><p class="title active" style="font-size: 20px;font-weight: bold;min-width: 4em;">01. 万象城</p></section></section></section></section></section></section></section></section></section></section></section></section><section style="white-space: normal;text-align: center;font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;"><span style="color: rgb(214, 169, 101);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;text-align: center;">“一站式”消费和“体验式”购物</span></section></section></section></section></section></section></section></section></section></section></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">万象城是集购物、办公、酒店、居住、餐饮娱乐功能一体的大型城市综合体，其作为国内顶级奢侈品牌最集中的购物中心，布局在</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>经济总量TOP30</strong></span><span style="font-size: 14px;">和</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">人均消费能力TOP50</span></strong><span style="font-size: 14px;">的的城市，大多为区域经济中级及省会城市。</span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><img class="rich_pages" data-ratio="0.6125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQSOIejxYNPe7oRDyJ2aVWAVb65ELq8oe4LVagv5O9gAC65Mu2plfHibw/640?wx_fmt=png" data-type="png" data-w="1280" style="text-align: center;white-space: normal;box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;text-align: left;">未来几年，将超过15个万象城开业，商业累计超过300万平方米。</span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5522959183673469" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQlOaUkfYFHCkOnWzyTzuY9Yl3NPI1Yg95MgdMO56t1p5oUdKlVaV2Yw/640?wx_fmt=png" data-type="png" data-w="1568" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><p style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong>选址原则</strong><strong>：</strong><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">城市核心商业商务地段</span></strong>和<span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>新城区核心。</strong></span></span></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5089743589743589" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQFpYOpicw4W58sicG1SUZaUribNPuqc7r4S7Zs6iaFyDFMFsFbH3hXd7Kcg/640?wx_fmt=png" data-type="png" data-w="1560" height="794" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="1560"></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></p><p style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong>开发模式</strong><strong>：</strong>以买地自建为主，部分与新鸿基合作开发，郑州万象城是收购印象城重建。</span></p><section style="margin-left: 8px;margin-right: 8px;"><br /></section></section><section data-css="color: rgb(11, 70, 67);display: inline-block;margin-top: 10px"><p style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5714285714285714" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQCo62YTRvKgfAmibkA1lBvppS94CA2g85xicykm4FZoKjCffTPl3NOVWA/640?wx_fmt=png" data-type="png" data-w="784" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong>扩张速度：</strong>从2012年开始，平均每年有2-3个开业，并且扩张速度加快。</span></section><p><br /></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.8193146417445483" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQ23vEutQ1Q7iaJ5NZcU4RZZuI42DV5icJlSJYA6wKpRh5dITEQUc3H1tw/640?wx_fmt=png" data-type="png" data-w="642" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><p><br /></p></section></section></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong>定位：</strong>客户——城市中产阶级；档次——中档偏高。</span></section><p><br /></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5678336980306345" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQVhueAFtGSBdtVpouic16bDPMdLSO6t1RxhhXmsLQSEh8foM87z0ZwBA/640?wx_fmt=png" data-type="png" data-w="914" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><p style="text-align: left;"><br /></p><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong>物业：</strong><br /></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong><br /></strong></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"></span></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6493975903614457" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQfGCsAWYD67mSb6kJFXLiaj3sQXug2EfRlHQ1meic7C2x1pavLanzFX5A/640?wx_fmt=png" data-type="png" data-w="830" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"><img class="rich_pages" data-ratio="0.6084452975047985" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQu4ywMkRWZ0smVj0Bqq4Il8mpy4JvVP8gO6XhdkFOVzbicNUpfExusSw/640?wx_fmt=png" data-type="png" data-w="1563" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6243386243386243" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQBiabc0PuUvmCdNxwt5o4UPtkp2vbug2rAkiakPAZuEkAicGs03YTXAp9w/640?wx_fmt=png" data-type="png" data-w="945" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"><img class="rich_pages" data-ratio="0.6280552603613178" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQDIPQZg9zTiblceWogs6Bg4PNjlDOSFUMmXF3jBtQ7LzbMCdEtpqQJ0A/640?wx_fmt=png" data-type="png" data-w="941" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><p><br /></p><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">商业业态占比：</span></strong><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">服饰零售</span></strong><span style="font-size: 14px;">比重最大，其次是</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>百货</strong></span><span style="font-size: 14px;">，根据具体城市和位置有会所变化。</span></section><p><br /></p></section></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5309849967384214" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQrdGBNhg3WTUdotjMBJyJFwZIGcGQwB5XLyXC1MaVKb2p4UVwnW9kmQ/640?wx_fmt=png" data-type="png" data-w="1533" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">资金流分析：</span></strong><span style="font-size: 14px;">规模200万平方米左右的投资回报周期，是规模小于100万平方米的1/3到1/2的时间。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5254125412541254" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQ3OPqyEfeibZZiccbtiaRxeDpjzvygrvfMvmPl6oibf4kTZeQrgbuCeT79w/640?wx_fmt=png" data-type="png" data-w="1515" height="796" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="1515"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">案例：</span></strong><span style="font-size: 14px;">成都二十四城·万象城</span></section><section style="text-align: justify;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: justify;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6088348271446863" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQrqSmMonyqPDVH9zLQojxECXtV0lqYAf6R8bEGJFEOLkzmaXdYF1AGA/640?wx_fmt=png" data-type="png" data-w="1562" style="text-align: center;box-shadow: none;"></section><section style="text-align: center;line-height: normal;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQokKzSbasTLxBAn5GhvGMhpLGhC3Vp5zEunjOG3S5lwzQKHUI0583kQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style=""></section><section style="text-align: center;line-height: normal;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQZ0tKSolCiaFrZlv4DGFbNxuKZJGUZ3SGU9msOhDCp1RlvCZLrv3IDoA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style=""></section><section style="text-align: center;line-height: normal;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQIS6bsKw8JCh6KjCQHSRvUemn8LuYvu7L6V8ThFmKj8y3QJn11FkqnQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style=""></section><section style="text-align: center;line-height: normal;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQAia6XciacQHQibSqib28ibh70K1icuRA3HZYWXQC6sRicibAeT3LuedLepaqCg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style=""></section><section style="text-align: center;line-height: normal;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQx1qWGdl85XAELsuJYeR4F3zGDmMr6Oj5GlqlQ6GdSicKy5PGwLT0nMw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style=""></section><section style="text-align: center;line-height: normal;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQJ7TCg41KHoQhLLibcotBHicTWiaoO89iaHhQDdfGhNnqO2VncTYDNSFicbQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style=""></section><section style="text-align: left;line-height: normal;"><br /></section><section data-style-type="1" data-id="12977" style="white-space: normal;"><section data-css="border-color: initial;border-style: none;border-width: 0px;padding: 0px"><section data-css="border-color: initial;border-style: none;border-width: 0px;position: static"><section><section><section data-style-type="1" data-id="11965"><section><section powered-by="KolEditor.us"><section><section><section powered-by="KolEditor.us"><section><section><section class="xmt-style-block" data-style-type="1" data-tools="新媒体排版" data-id="13005"><section class="KolEditor" style="margin-top: 20px;border-style: none;border-color: initial;"><section style="text-align: center;"><section><span style="margin-right: 97.6111px;display: inline-block;width: 40px;height: 5px;background: rgb(208, 169, 115);vertical-align: bottom;"></span></section><section style="padding-right: 20px;padding-bottom: 3px;padding-left: 20px;color: rgb(6, 6, 6);display: inline-block;border-bottom: 5px solid rgb(208, 169, 115);"><p class="title active" style="font-size: 20px;font-weight: bold;min-width: 4em;">02. 五彩城</p></section></section></section></section></section></section></section></section></section></section></section></section><section style="text-align: center;font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;"><span style="font-size: 14px;color: rgb(214, 169, 101);">地标性商业旗舰</span></section></section></section></section></section></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;">五彩城是华润商业模式中的</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">中端产品</span></strong><span style="font-size: 14px;">，由</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">住宅</span></strong><span style="font-size: 14px;">和</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">区域型商业中心</span></strong><span style="font-size: 14px;">组成。一般位于</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">新兴的城市副中心</span></strong><span style="font-size: 14px;">，周边以大片居住区为主，或临近大规模的新兴产业集群，集购物、餐饮、娱乐休闲、儿童、运动、益智六大主题于一体，是引领区域崭新生活方式的地标性商业旗舰。</span></section><p style="line-height: 1.75em;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></p><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;">五彩城主要布局在京津唐城市圈、山东半岛及长三角城市群，位于经济发达，人口密集地区。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.6084452975047985" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQ6V4pKcWvYD1pI3oUK1EwFVkAI1jmjFGbzHbfqTqu5nCq8x9R9MosOw/640?wx_fmt=png" data-type="png" data-w="1563" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">选址原则：</span></strong><span style="font-size: 14px;">以二、三线为主，经济具有活力的城市。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5287234042553192" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQBsgKh1ztoDzTF97ibhx9zxsCV7Vib716Cxgnj5ibsXuaZaTPiauuWjOvcw/640?wx_fmt=png" data-type="png" data-w="940" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">扩张速度：</span></strong><span style="font-size: 14px;">平均每年有3-4个开业，并且扩张速度加快。</span></section><section style="line-height: 1.75em;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.4269547325102881" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQ2nYsITyyJeH4srGtFtX5MTqibygxBhuLEnLaylORM1licbTraSqp12rQ/640?wx_fmt=png" data-type="png" data-w="972" height="414" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="972"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">发展模式：</span></strong><span style="font-size: 14px;">zhuzhai+Living Mall（生活区域商业中心），部分是偏向Shopping Mall（区域型）。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5269461077844312" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQ1Xiciaw2jTeLOsq3GMQENH47Y3PdbC9I9pJFPHU1N2TvMickibTiblWHmmQ/640?wx_fmt=png" data-type="png" data-w="835" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong style="font-size: 14px;white-space: normal;">定位：</strong><strong style="font-size: 14px;white-space: normal;"></strong>区域商业中心，立足于满足年轻的</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>家庭式消费。</strong></span><span style="font-size: 14px;"></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong style="font-size: 14px;white-space: normal;"><br /></strong></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.528809218950064" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQQqk4fxshF2IK5wqfhIwOmoUuGXYHqLZWpjjlcQFBlNOmD5HJzOAgSw/640?wx_fmt=png" data-type="png" data-w="1562" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">目标客户：</span></strong><span style="font-size: 14px;">家庭与情侣，中高层年轻消费群体，部分商务群体。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.48128342245989303" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQ5kGkl4ehdypn6ykRO8OVT4eUgdwLNGicURXGcdHSicAj3VPqmGLdsI8w/640?wx_fmt=png" data-type="png" data-w="935" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: normal;"><img class="rich_pages" data-ratio="0.6387921022067363" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQPq986BbOA7j1D0hUMwx3icCegkvFenlHClKAer4tckx9YtnJ9kfuQjw/640?wx_fmt=png" data-type="png" data-w="861" height="550" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="857"></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: normal;"><img class="rich_pages" data-ratio="0.6559428060768543" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQAcoKaF9P0YQhz6KQSlI3ArkVMlVdnbgWdVJD7MeMhpk0rMicGWpqfog/640?wx_fmt=png" data-type="png" data-w="1119" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6210045662100456" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQm8IrxBGfXLicbmBoktsQIsSBWPteWiaScRibM8wNeWs1z520rzpwGCf3g/640?wx_fmt=png" data-type="png" data-w="1533" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><p style="line-height: 1.75em;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">商业业态占比：</span></strong><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">服饰零售</span></strong><span style="font-size: 14px;">比重最大，其次是</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">娱乐</span></strong><span style="font-size: 14px;">和</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>餐饮</strong></span><span style="font-size: 14px;">，一般没有百货。</span><br /></p><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5917678812415654" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQk2JycKiaocIWrCeHFMLxgck7rLA2aV5qkSUBmHw2ECJCbJFYSBeujsw/640?wx_fmt=png" data-type="png" data-w="1482" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="line-height: 1.75em;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">资金流分析：</span></strong><span style="font-size: 14px;">商业开业前住宅已经回收了成本，写字楼+mall主要靠租金回收成本。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5538039753255655" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQaeaV1XYeHtLGNeJgZrmDM0SxdauhvkibgwH4GibW0VnouXCfo5neAK0w/640?wx_fmt=png" data-type="png" data-w="1459" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;text-align: left;"><br /></section><section style="line-height: 1.75em;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">案例：</span></strong><span style="font-size: 14px;">北京橡树湾·五彩城</span></section><section style="line-height: 1.75em;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5524296675191815" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQbYxBouAnn0jhV9ibha5bhpQcUvf47o3UetJSRCyaKA3NttQmnBVmT4w/640?wx_fmt=png" data-type="png" data-w="1564" style=""></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.7202729044834308" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQemzMTT1YhGk2uUpoicSOUNw18aE0YqbZSZp6BJFh8DBPeicqSRAKOeWg/640?wx_fmt=png" data-type="png" data-w="1026" height="729" style="" width="1024"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.7165200391006843" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQiaLBbh0TvnhbO9ddVkMm3fzUnYkgOYRPa2pzROf2LwPG3etRzkH08gA/640?wx_fmt=png" data-type="png" data-w="1023" height="728" style="" width="1023"></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQZibubOTf8ibWuic0yNYhsaJMV8YQjLfxtQNHN5mIZnPk9icT5wVe0GX2KA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style=""></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQrUGnV6MiaDrqBkkPqBXwiavO4QjAyNMIQmibmEJ6moknuTgGV4suOCL2g/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style=""></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.7163355408388521" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQnrQ6S0EYAhicDib3ryibJDmibeicRvWthZAWricGeE4nfia6KKyJuT902ZYnA/640?wx_fmt=png" data-type="png" data-w="906" style=""></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQibNZle9dPRibl9kGJ1vZiaJT1p7DtIqvqz0Bs7WKOzS3tBpd0Jibk0kT0A/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style=""><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiap1Cmiaic6Guw6ibl38uVaxJD0UQlcLibad4HGibc3ibTFtuDhdmgDHJcY4Hg/640?wx_fmt=png" data-type="png" data-w="1024" height="600" style="" width="1024"></section><section data-style-type="1" data-id="11965" style="white-space: normal;"><section><section powered-by="KolEditor.us"><section><section><section powered-by="KolEditor.us"><section><section><section class="xmt-style-block" data-style-type="1" data-tools="新媒体排版" data-id="13005"><section class="KolEditor" style="margin-top: 20px;border-style: none;border-color: initial;"><section data-style-type="1" data-id="11965"><section><section powered-by="KolEditor.us"><section><section><section powered-by="KolEditor.us"><section><section><section class="xmt-style-block" data-style-type="1" data-tools="新媒体排版" data-id="13005"><section class="KolEditor" style="margin-top: 20px;border-style: none;border-color: initial;"><section style="text-align: center;"><section><span style="margin-right: 97.6042px;display: inline-block;width: 40px;height: 5px;background: rgb(208, 169, 115);vertical-align: bottom;"></span></section><section style="padding-right: 20px;padding-bottom: 3px;padding-left: 20px;color: rgb(6, 6, 6);display: inline-block;border-bottom: 5px solid rgb(208, 169, 115);"><p class="title active" style="font-size: 20px;font-weight: bold;min-width: 4em;">03. 欢乐颂</p></section></section></section></section></section></section></section></section></section></section></section></section><section style="text-align: center;font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;"><span style="color: rgb(214, 169, 101);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;text-align: center;">“一站式消费”和“快乐消费”双重体验</span></section></section></section></section></section></section></section></section></section></section></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: left;"><br /></section><section data-style-type="1" data-id="12977" style="white-space: normal;"><section data-css="border-color: initial;border-style: none;border-width: 0px;padding: 0px"><section data-css="border-color: initial;border-style: none;border-width: 0px;position: static"><section><section><p style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">欢乐颂是华润商业模式中的</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>中低端产品</strong></span><span style="font-size: 14px;">，属于</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">零售商业</span></strong><span style="font-size: 14px;">开发的综合体或购物中心，具有明显的运营优势。致力成为对家庭生活方式具有深刻影响力、充满欢乐故事的区域性购物中心品牌，不仅具备日常购物、休闲、餐饮、文化、金融等服务功能，还增强了购物中心的游乐场、剧场、影院等各种娱乐功能。</span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"></span><br /></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5783410138248848" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQPkobB4X4VDWzekaDh3Us5bnFPdxyLKNK2ruCIYaFnjDBcH3HexhVOA/640?wx_fmt=png" data-type="png" data-w="868" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><p style="text-align: center;"><br /></p><section style="text-align: left;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">欢乐颂以省会城市及二线发达城市为优先发展区域，以城市群三级核心城市为辐射拓展区域。目前主要布局在</span><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">二线城市</span></strong><span style="font-size: 14px;">，占近七成。</span></section><p style="text-align: center;"><br /></p><section style="text-align: center;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.593421052631579" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQn5djsPWCxIibg6G4vUJQBSBwFson95nGwlb653Id64IPiaOiaicYG8ia4MA/640?wx_fmt=png" data-type="png" data-w="1520" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><p style="text-align: center;"><br /></p><section style="text-align: left;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">目标：</span></strong><span style="font-size: 14px;">华润零售倾力打造梦想之城</span></section><p style="text-align: center;"><br /></p><section style="text-align: left;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.619960343688037" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQdWahp8Y4tgPIr9XVNbo4jkEshHIhZgsLF1NsXiaSDsicY8ZDxrWy7U7w/640?wx_fmt=png" data-type="png" data-w="1513" height="854" style="text-align: center;white-space: normal;box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="1513"></section><p style="text-align: center;"><br /></p><section style="text-align: left;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">远景：</span></strong><span style="font-size: 14px;">成为对家庭生活方式具有深刻影响力、充满欢乐故事的购物中心品牌。<br /></span></section><p style="text-align: center;"><br /></p><section style="text-align: center;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6340970350404312" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQbVPjheuBN4kPtlicmuiaGnNqib0kmufHt2gx5J5qv4XQuZLItQfDWaR3w/640?wx_fmt=png" data-type="png" data-w="1484" height="794" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="1484"></section><p style="text-align: left;"><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">选址原则：</span></strong><span style="font-size: 14px;">以大型社区、区域商业中心为主。如深圳欢乐颂选址在区域商业片区，南山文化中轴线上，附近有大片社区。</span><br /></p><p style="text-align: left;"><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-backh="309" data-backw="432" data-before-oversubscription-url="https://mmbiz.qlogo.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQOZIflQ6Q8kWZ9EYIicn5A2HP3tJaIlkLiaQVjAnRF8hx1kRN6ZksHVFg/0?wx_fmt=png" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQD9RLOiaiafIxPVic8hibRtMFicXpXvWiaG1nibBEHSUykjr6AibPFSTlGc0nTg/0?wx_fmt=jpeg" data-ratio="0.7152777777777778" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQD9RLOiaiafIxPVic8hibRtMFicXpXvWiaG1nibBEHSUykjr6AibPFSTlGc0nTg/640?wx_fmt=jpeg" data-type="jpeg" data-w="432" style="width: 100%;height: auto;box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">扩张速度：</span></strong><span style="font-size: 14px;">从2012年开始，平均每年有4-5个开业，，到2015年将有超过15家开业。</span></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5178799489144317" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQ5EL0HHh2jUS8g5YGyGvKGCaAnwVCvTxDdQ1mOM9v2BfiaAMbxzOAW5Q/640?wx_fmt=png" data-type="png" data-w="1566" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><p style="text-align: left;"><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">开发方式：</span></strong><span style="font-size: 14px;">主要有买地自建、租赁物业、收购开发、合作开发四种，其中买地自建占50%以上。</span></p><p style="text-align: left;"><br /></p><p style="text-align: left;"><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.519639407598197" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQ9xzNtQEwrsExZ18X8wcnGcPV1V8KGllXiaM5hibpM8O9NHhQuRyVvI4A/640?wx_fmt=png" data-type="png" data-w="1553" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"></section><p style="text-align: center;"><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">整体定位：</span></strong><span style="font-size: 14px;">区域购物中心，少部分社区购物中心。</span></p><p style="text-align: left;"><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5676567656765676" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQKZUmXPdC3Via8tNFbM498eFX0MbqeLp8cjJF0A9vtWqLFz5Qb4a9iaxw/640?wx_fmt=png" data-type="png" data-w="1515" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">目标客户：</span></strong><span style="font-size: 14px;">以所在区域中等家庭消费力为主要服务对象，兼顾商务以及旅游游客。</span></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.4543063773833005" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQqgVWon7YSVlRkBnNy9AwBWsGSRa3vyHgAGPc3PtibAcm4fK6Ue0kibbg/640?wx_fmt=png" data-type="png" data-w="1521" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">商业业态占比：</span></strong><span style="font-size: 14px;">服饰零售比重最大，其次是餐饮和超市，无百货。</span></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.48404255319148937" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQQUO3lW9Dq1GDJv1DiaeEEY1XcpYlqKicUBxriaQkt2uIxqvoJNeeaojOw/640?wx_fmt=png" data-type="png" data-w="1128" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><p style="text-align: center;"><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;">其中，深圳欢乐颂是烂尾楼改造项目，客观上制约了欢乐颂的布局，并不是理想的业态比例。</span></p><p style="text-align: center;"><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.7712519319938176" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQvkTBO2607tA89FdMGt4Fic4A2fNpicmJeyEmB5nVamFnvYY5qR0A7lzQ/640?wx_fmt=png" data-type="png" data-w="647" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">自由品牌优势：</span></strong><span style="font-size: 14px;">自有品牌涵盖超市、餐饮、服装、医药等，将组建百货、院线、剧场，60%的招商来自华润万家本身，招商压力小。</span></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5276872964169381" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQQQaGNgToUy6PuhxFIQYBuMDpsqeLXzgl23nrxfPjboQGicW6QZfmyKQ/640?wx_fmt=png" data-type="png" data-w="1535" height="810" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="1535"></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><section style="text-align: left;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">资金流分析：</span></strong><span style="font-size: 14px;">住宅+区域购物中心大的投资回报周期大于纯社区购物中心，前者可套现物业（住宅）比重少</span></section><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><section style="text-align: center;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5230566534914362" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQfcsOibib7GXnETj0LeDYiaq8jPVOOLBId8FquQb09HkaCbyTJ2m8EuCDw/640?wx_fmt=png" data-type="png" data-w="1518" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></section><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;text-align: left;">案例：</span></strong><span style="font-size: 14px;text-align: left;">苏州·欢乐颂</span></section><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6081946222791293" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQRaicficnUGibkj7BM8jWTJde5u8MJd6IhHsDQkm2bzOboKLO5fSKY9xug/640?wx_fmt=png" data-type="png" data-w="1562" style=""></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5785760102629891" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQI0y8n1zyQtOSQt7M5h6icSOU4autS2CBTcRjJdoibUsg8JvgmwPGibRVQ/640?wx_fmt=png" data-type="png" data-w="1559" style=""></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5729903536977492" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQLSkMR7Bp9OE4lvwOFEka9ribUuhUzzvsVoTMmX3ibbc2cBeLzib3icnxaQ/640?wx_fmt=png" data-type="png" data-w="1555" style=""></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5932642487046632" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQq7iaTLR3icSbTQw4Xce5mbKX3ygcG4iaqJSnC0CLvl3ZRxeB9QAocibZvg/640?wx_fmt=png" data-type="png" data-w="1544" style=""></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6085271317829457" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyM0HAoE0pRHtNHTgQ1HibibQgUzSuMtlcI1ZIWNQ82QicT6ySSJwZUZiaHYOYTxcdSJ7CnFunW8Wj4fg/640?wx_fmt=png" data-type="png" data-w="1548" style=""></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong>NO.3</strong><br mpa-from-tpl="t" /></p><section mpa-from-tpl="t"><section data-id="95624" mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong>三大商业模式对比分析</strong></p></section><section mpa-from-tpl="t" style="text-align: center;"><br /></section><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;">华润综合体商业模式细分</span><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><br /></span></p></section></section></section></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5848303393213573" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgial2GrKJvyBzpXrQgocRUf7aaibZDxWoEMwqE6Gf4Q803YDYg66FQ0qSw/640?wx_fmt=png" data-type="png" data-w="1503" height="797" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="1503"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 16px;"></span></strong><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong><span style="font-size: 14px;">分布城市特点：</span></strong><span style="font-size: 14px;">集中布局在发达的</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>东部二线城市。</strong></span><span style="font-size: 14px;"></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.4711211778029445" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiakQcWlh60qMs8TXcXOk15EkZ9VEYRqJ2iaRG6icLhrKCib3MYy0vLxQELw/640?wx_fmt=png" data-type="png" data-w="883" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong><br /></strong></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong>位置选址：</strong>等级越高越靠近城市核心，等级越低越往城市外围布局</span></p><p style="text-align: center;"><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5078651685393258" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiav3O8kwJsricfBLSILsS4hKoFPibkT7C25kxleW15LalaTYCq6mhX1pbw/640?wx_fmt=png" data-type="png" data-w="890" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"></span><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong><strong style="font-size: 14px;text-align: left;white-space: normal;">开发模式：</strong></strong>根据不同综合体特点，采用不同的开发模式，保证成功。</span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"></span><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5084745762711864" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiagjqAUZXoOxrkHujhFtdJqiaZkEO7ZtfmAUMffxmU4QRwOlIhQicH5uww/640?wx_fmt=png" data-type="png" data-w="885" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"></span><br /></p><p style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong><strong>扩张速度：</strong></strong>据保守测算，到2015年累计有近50个项目开业，商业面积累计将达到800万平方米左右。</span></p><p style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><br /></span></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5954118873826904" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiaAg2tRs4LGAZzRW68qdF1C4Hl6Eyz9tLkN4l3PGSvXlVwHj33aFp2pQ/640?wx_fmt=png" data-type="png" data-w="959" height="446" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="959"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"></span><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong><span style="text-align: left;font-size: 14px;"><strong><strong>定位对比：</strong></strong></span></strong><span style="text-align: left;font-size: 14px;">业态多样性和档次成正比。</span></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5129107981220657" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiak4CiaZhYqk7ppOL8pGgtsDsN7rCCaXNazFEyPQa6jYjJMWuwjQPduaw/640?wx_fmt=png" data-type="png" data-w="852" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"></span><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong style="font-size: 14px;text-align: left;white-space: normal;"><strong><strong>物业对比：</strong></strong></strong><span style="font-size: 14px;text-align: left;">等级越高，物业类型越多样化，如万象城一定有商业、住宅、写字楼和酒店。</span></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5406032482598608" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgia5PMqLxib4MWCvAGCKKIJ8gXfibjbiclFjW1lVeibqicOW1qIxABUKHFYgpg/640?wx_fmt=png" data-type="png" data-w="862" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"></span><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong style="font-size: 14px;text-align: left;white-space: normal;"><strong><strong>物业配比：</strong></strong></strong><span style="font-size: 14px;text-align: left;">等级越低商业比重越大，如欢乐颂社区购物中心商业占比<span style="font-size: 14px;text-align: left;">100%</span></span></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.6023091725465042" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiaajccBYsdkRc1cBvK6D7SKichfP1hOia9m2e0X2r67V1cqnJwrm4Saaxg/640?wx_fmt=png" data-type="png" data-w="1559" height="865" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="1552"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"></span><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong style="font-size: 14px;text-align: left;white-space: normal;"><strong><strong>商业业态构成：</strong></strong></strong><span style="font-size: 14px;text-align: left;">万象城商业业态丰富且均匀，五彩城和欢乐颂偏向特定几种业态。</span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5912073490813649" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiaImBEwhhrQok6ugat6uE1HmC2te4LeBjraA7jgzibnbVGpA21zDIickrg/640?wx_fmt=png" data-type="png" data-w="1524" height="716" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="1524"></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"></span><strong style="text-align: left;white-space: normal;font-size: 14px;"><strong><strong>资金流分析：</strong></strong></strong><span style="text-align: left;font-size: 14px;">规模在</span><span style="text-align: left;font-size: 14px;color: rgb(2, 30, 170);"><strong>200万平方米</strong></span><span style="text-align: left;font-size: 14px;">左右的综合体和</span><strong><span style="text-align: left;font-size: 14px;color: rgb(2, 30, 170);">住宅+五彩城</span></strong><span style="text-align: left;font-size: 14px;">在资金流方面具有优势。</span></p><section style="margin-right: 8px;margin-left: 8px;text-align: left;"><br /></section><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5493589743589744" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiaeQZySgaGssDCZtb16v5RXa3QbKibrmic2sP2hkc1yCow5H0cHSXqOELQ/640?wx_fmt=png" data-type="png" data-w="1560" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong style="text-align: left;white-space: normal;font-size: 14px;"><strong><strong>复制难易度分析：</strong></strong></strong><span style="text-align: left;font-size: 14px;">欢乐颂和五彩城可复制性相当，且远高于万象城。</span><br /></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5432098765432098" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgialB1EIrNKGDAk3jwdpuPNIb5h4icHriaHghFCGLvIcpxhMbycwhFzrxeg/640?wx_fmt=png" data-type="png" data-w="891" height="484" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="881"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"></span><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong style="font-size: 14px;text-align: left;white-space: normal;"><strong><strong>市场竞争分析：</strong></strong></strong><span style="font-size: 14px;text-align: left;">定位在中高端的综合体竞争最激烈，而低端的欢乐颂竞争相对较弱。</span></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.5003340013360054" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgia6mDRdeAgMLKxvp4RsLrnfEFCsKFbVhPPzfFctvYPbmNs1J2KK03eBQ/640?wx_fmt=png" data-type="png" data-w="1497" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"></span><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;"><strong><strong style="font-size: 14px;text-align: left;white-space: normal;"><strong><strong>与住宅的组合：</strong></strong></strong></strong><span style="font-size: 14px;text-align: left;">根据项目地段、大小、潜在客群选择适当商业+住宅组合。</span><strong><br /></strong></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;text-align: left;"><br /></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiaqT4a3mFDReicMCIHctKB6WPzicVRibPDHBtAPIzZdfbRG9XsNsOwOyFBg/640?wx_fmt=png" data-type="png" data-w="1024" height="557" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="1024"></p><p style="text-align: center;"><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong style="font-size: 14px;text-align: left;white-space: normal;"><strong><strong><strong>商业与住宅组合逻辑：</strong></strong></strong></strong><span style="font-size: 14px;text-align: left;">圈地-圈人-圈钱的盈利逻辑。</span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size: 14px;text-align: left;"><br /></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiasNvFWNQUkfkwwibb9FUciavPawfDWoWut9cTslZkVnYSWfpla9GmygWw/640?wx_fmt=png" data-type="png" data-w="1024" height="545" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="1024"></p><p style="text-align: center;"><br /></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><strong style="font-size: 14px;text-align: left;white-space: normal;"><strong><strong><strong>SWOT分析：</strong></strong></strong></strong><span style="font-size: 14px;text-align: left;">总体而言，三大产品优势+机会要大于劣势+威胁。</span></p><p style="text-align: center;"><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.689453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiaInN5icZNLrbHdQGJIiciceO2RxWMCG0urE9ZERHsicOW807GvfRico1psUQ/640?wx_fmt=png" data-type="png" data-w="1024" height="522" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;" width="894"></p><p style="text-align: center;"><br /></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: left;line-height: 1.75em;"><span style="font-size: 14px;"><strong><br /></strong></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: center;line-height: 1.75em;"><strong>NO.4</strong><br mpa-from-tpl="t" /></p><section mpa-from-tpl="t" style="white-space: normal;"><section data-id="95624" mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><section mpa-from-tpl="t"><p style="margin-right: 8px;margin-left: 8px;text-align: center;line-height: 1.75em;"><strong>三大综合体商业模式分析总结</strong></p><p style="margin-right: 8px;margin-left: 8px;text-align: center;line-height: 1.75em;"><strong><br /></strong></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: center;line-height: 1.75em;"><img class="rich_pages" data-ratio="0.6348246674727932" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzY4QuBUEpmnakGnk8nzFgiatHIqBNOBJzWSic13OnPlqUSn8cWBg8ib16zD4zUsI5tahvFp2ibO1Vl8A/640?wx_fmt=png" data-type="png" data-w="827" style="box-shadow: rgb(170, 170, 170) 0em 0em 1em 0px;"></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: center;line-height: 1.75em;"><br /></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: left;line-height: 1.75em;"><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>1、选择二线城市战略城市；</strong></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: left;line-height: 1.75em;"><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>2、集团启动孵化战略，大量圈地；</strong></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: left;line-height: 1.75em;"><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>3、成功运营标杆项目；</strong></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: left;line-height: 1.75em;"><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>4、找准合适的复制模板；</strong></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: left;line-height: 1.75em;"><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>5、灵活性开发模式，住宅与商业组合开发；</strong></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: left;line-height: 1.75em;"><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>6、注重开发周期和资金流快速运转；</strong></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: left;line-height: 1.75em;"><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>7、圈地-圈人-圈钱的盈利模式</strong></span></p><p style="margin-right: 8px;margin-left: 8px;text-align: center;line-height: 1.75em;"><strong><br /></strong></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;text-align: center;"><span style="font-size: 13px;color: rgb(136, 136, 136);">——&nbsp; &nbsp; &nbsp;END&nbsp; &nbsp; ——</span></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;text-align: center;"><br /></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: center;"><span style="font-size: 12px;">猜你想再看<br /></span></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: center;"><br /></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;letter-spacing: 0.544px;line-height: 27.2px;"><strong><span style="font-size: 12px;">城市：</span></strong><span style="font-size: 12px;">|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">徐州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">宿迁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">淮北</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">唐山</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">天津</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">深汕</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">哈尔滨</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">兰州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">常德</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南宁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">桂林</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">柳州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">蚌埠</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">合肥</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南京</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">上海临港</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">太原</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">北京</a>&nbsp;|&nbsp;<br /></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;letter-spacing: 0.544px;line-height: 27.2px;"><strong><span style="font-size: 12px;">热点：</span></strong><span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247485505&amp;idx=1&amp;sn=90a4482d0ec14f8a4d441f77c653806c&amp;chksm=97557265a022fb7385559a6648c54242c721582b3811ad664360ea1e6f562f0f62264852c20c&amp;scene=21#wechat_redirect" target="_blank" data-itemshowtype="0" data-linktype="2" hasload="1">深圳土拍</a></span><strong><span style="font-size: 12px;">&nbsp;</span></strong><span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">美国地产</a>&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2"><span style="font-size: 12px;">长租公寓</span></a><span style="font-size: 12px;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">中美贸易战</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">粤港澳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">万科商业</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">2018年走势</a>&nbsp;|<br /></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;letter-spacing: 0.544px;"><strong><span style="font-size: 12px;">专业：</span></strong><span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831987&amp;idx=1&amp;sn=8553537eb64de48a9b7eb16564fe8988&amp;chksm=83517becb426f2fa0c63ef59ace65085334609b45795331170f0edb7f455d154c06d53aa85f7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">穿越熊市</a></span>&nbsp;<span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831371&amp;idx=1&amp;sn=9b15fe316680aabc64e2b7c37e5767d8&amp;chksm=83517614b426ff0229de8ab490c6a7fb33f9e7de34bae145abd3565818c5965c1eca5a4b0029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">地产研报</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831103&amp;idx=1&amp;sn=6ae2c7ba214abd19c76ed907399b77b7&amp;chksm=83517760b426fe767422812a59d53a334c00664a2cc146d59a076bc0e59a062f518c7df00861&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">投资</a>&nbsp;|<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">&nbsp;思考</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830765&amp;idx=1&amp;sn=d21dbefeb5e1aea1599bcec8fae7a7d4&amp;chksm=835174b2b426fda4b66776ffb3da368f2b71e44233e17581d647b246e52aa53255140e3adac0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">客研</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">高周转</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">房价预测</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830457&amp;idx=1&amp;sn=37a5c454028fb849c2c5fce3b3575756&amp;chksm=835175e6b426fcf07c9d8fdee249e33edf0ae7f5684be2290c3145624ad430d880a10a654ebd&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">2018房地产报告</a>&nbsp;|&nbsp;&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">远郊定位&nbsp;</a>|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">时势蓝图</a>&nbsp;|</span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><br /></p></section></section></section></section></section></section></section></section></section></section>