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后疫情时代看建筑和生命健康的关系

发布于 2023-02-07

<p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 12px;color: rgb(136, 136, 136);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">///</span></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 12px;color: rgb(136, 136, 136);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">前言</span></p><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">对待疫情,开发企业有三种反应:</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>第一阶段,疫情之初:</strong></span><span style="font-size: 16px;">被全行业寄予厚望的“在线买房”,如今潮水退却,沦为短视频自嗨,轻量化营销没有新突破;</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>第二阶段,头疼医头:</strong></span><span style="font-size: 16px;">以玄关洗手池、牙签按电梯为代表的战备式布防策略,因国人不习惯而销声匿迹;</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>第三阶段,追本溯源:</strong></span><span style="font-size: 16px;">做体系重新出发,通过建构健康居住场景,实现健康生活常态化。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">▼</span></section><section style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></section><section style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section data-role="paragraph" style="margin-bottom: 0px;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;overflow-wrap: break-word !important;"><section style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 45px;letter-spacing: 0px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">01&nbsp;</span></strong><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">@</span></strong><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">urasr</span></strong></span></section><section style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.5px;font-size: 16px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">—</span></strong></section></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 18px;"><strong>健康,只有在不健康时才重要</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 18px;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">企业委托我们做健康住宅、或以养老地产之名做健康住宅相关专项研究的越来越多。最初开展这类研究时,我们是迷茫的。摆在我们面前的问题是,当我们谈论健康时,我们在谈论什么。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">一番头脑风暴下来,我们认为这项研究属于跨行业的研究,是生命科学作用于建筑科学的交叉学科,我们需要用社会学科的办法甄选出营销学科的策略。我们需要构建起对健康和住宅的基本认识,升级我们熟悉的客研方法,以便和客户更好的交流。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">市场上有众多涉及健康的产品理念,但往往是一心做加法,以“健康”为噱头,动辄几十条有关无关的细节堆砌而成。比如A企业早在多年前就提出了健康生活家理念,借WELL体系(美国绿色建筑协会的一种健康建筑评估方法)应用于住宅产品,含有几十个“健康点”,但细看下来,绝大多数缺乏人体健康的关系,一个IP装万物。B企业更加登峰造极,全屋净化、全居智能、全域安全、全区颐养,在功能层面完成度非常高,但缺乏亮点,客户感知度低,业主都不了解。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">于是我们看见了“山峰”,遭遇了“瓶颈”:健康和住宅并没有紧密的互相成全的关系,特别是身体方面,体态、心态、血压、眼耳鼻喉、五脏六腑,哪个和钢筋水泥也没有直接关联。这是过往健康住宅体系不能深入人心的根本原因——健康时健康的设计只是锦上添花。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">就这样,我们的思考指向让客户舒服,营造减少疾病发生的环境,包括身体方面,也包括心理方面。原始的方案仍是居住场景还原,缺点是话题容易跑偏,效率比较低,后来我们做了关键信息点的筛选,目前逐渐成型的《健康住宅客研方案》主要是四大部分:</span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;color: rgb(0, 122, 170);">一,什么是睡得健康?</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">话题从舒服的好觉开始。我们和受访者探讨窗户和墙壁的隔音、驱蚊的花草、智能窗帘等话题。</span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;color: rgb(0, 122, 170);">二,什么是吃得健康?</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">话题转入病从口入。我们和受访者探讨卫生的饮水和烹饪的油烟,以及生病这样的特殊场景,看小区医生的必要性。</span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;color: rgb(0, 122, 170);">三,什么是活得健康?</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">话题切换为做家务。这是整个访谈的主要部分,包括凉霸、洗碗机、软水机、消毒柜、浴缸、智能马桶、新风系统等话题都会在这部分展开,同时我们也会兼顾心理健康,比如兴趣空间。</span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;color: rgb(0, 122, 170);">四,什么是出行健康?</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">这部分在整个研究中属于开拓性的部分。随着研究逐渐深入,我们发现很多城市人群对户内的需求口味趋同,在各路同业把户内开发到极致的前提下,我们认为提升公共区域的好感是比较“实用”的突破口,也可作为品牌的展示场,于是有了最后这块拼图。这部分包括地下车位便捷性、儿童设施安全性、运动区域专业性等一系列话题。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><img class="rich_pages wxw-img" data-ratio="0.7944055944055944" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxHicsPyAxTNDBZbeTvfaUibUu1NgRkzPoaguYKyFj3ZxicEtXBFNdgYy19w7DtXhEFlicdTWHKn1PPPA/640?wx_fmt=png" data-type="png" data-w="715" /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">最初,我们对受访者的甄别是比较宽松的,毕竟健康是平等的理想,只是分为高中低三个档次分别探讨。后来我们发现各年龄段对健康的敏感度存在差异,于是我们加入了养老组,在某些城市,还加入了度假组,作为专项研究对象。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"></span></section><section style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section data-role="paragraph" style="margin-bottom: 0px;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;overflow-wrap: break-word !important;"><section style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 45px;letter-spacing: 0px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">02&nbsp;</span></strong><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">@</span></strong><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">urasr</span></strong></span></section><section style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.5px;font-size: 16px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">—</span></strong></section></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 18px;"><strong>健康的本质是时间</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">回到最开始的话题,当我们谈论健康时,我们在谈论什么。我们的答案是时间,延长健康、舒适的时间,缩减疾病、不适的时间。一个住宅,能让人安静地多睡一会儿、安全地多玩一会儿,安心地放空一会儿,给人自在放飞,五彩缤纷的可能,是开发商能提供的最大诚意。</span></section><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><br /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-family: 楷体;font-size: 16px;color: rgb(136, 136, 136);">--------------------------------------</span></p><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 楷体;font-size: 16px;">分享项目复盘的初衷,是想在逆境中发出光,告诉同道中人我们还在相伴而行。房地产客研已经走过了方法论精进、营销策略挖掘、产品体系搭建等多个关键阶段,目前企业的诉求主要是通过多学科交叉,提供渗透式服务。当下,对公共区域的研究正火热,近来,死盘复活、物业满意度、地产新零售、智能家居甚至智慧停车等研究需求开始出现。我们坚信,只要有人使用,客研就有必要。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="color: rgb(123, 127, 131);font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;font-size: 12px;letter-spacing: 0.544px;text-align: center;caret-color: rgba(0, 0, 0, 0);background-color: rgb(255, 255, 255);">To Be Continued</span></section><section data-role="paragraph" style="white-space: normal;box-sizing: border-box;margin-bottom: 0px;"><section style="max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="text-align: center;max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(123, 127, 131);font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;font-size: 12px;letter-spacing: 0.544px;text-align: center;caret-color: rgba(0, 0, 0, 0);background-color: rgb(255, 255, 255);">///</span></p><p style="text-align: center;max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span 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center;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-size: 12px;letter-spacing: 0.544px;font-family: PingFangTC-Light;box-sizing: border-box !important;overflow-wrap: break-word !important;">b站</span></p></section></section></section></section></section><p style="max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p></section><section data-tools="135编辑器" data-id="98910"><section data-role="layout" style="flex-flow: row nowrap;display: flex;word-break: break-all;"><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><img class="rich_pages" data-backh="13" data-backw="13" data-cropselx1="0" data-cropselx2="50" data-cropsely1="0" data-cropsely2="50" data-ratio="1" data-s="300,640" 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data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy3kArrxGazyPIK26bO7zZfQibibfZGIkjRNwTHwQ4KNp3zu2sgMcS5VLib1OHNDwOibjnPpUoribI5IcQ/640?wx_fmt=png" data-ratio="1" data-w="300" style="box-sizing: border-box;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);width: 50px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;max-inline-size: 100%;overflow-wrap: break-word !important;outline: none 0px !important;visibility: visible !important;" /></p></section></section></section><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><img class="rich_pages wxw-img" data-ratio="1.0044247787610618" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzdKK1pWxDY25IjWC6hzyuZPClD30iaLtAVGt7UszT4kJMlymjsJz0yLneTFRIJS1jvpr56X0OGLrQ/640?wx_fmt=png" data-type="png" data-w="226" data-width="50px" height="71" style="box-sizing: border-box;width: 50px;" 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&quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="paragraph" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p></section></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: right;line-height: 1.75em;overflow-wrap: break-word !important;"><br 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&quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: right;line-height: 1.75em;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(89, 89, 89);letter-spacing: 1.5px;text-align: center;-webkit-text-stroke-width: 0.2px;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">SPECIAL THANKS</span></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: right;line-height: 1.75em;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(89, 89, 89);letter-spacing: 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