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向万科学习,打造千亿能力

发布于 2019-02-27

<p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">十几年前,在福利分房彻底取消,土地进入招牌挂的时候,万科在为什么做准备?</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">今天,中国房地产,正在进入三四线城市为核心的新时代,在这样一个新时代怎么办?</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">回答这个问题之前,我们首先回顾一下,2002年,当万科销售规模刚刚突破百亿,他们是如何思考的,又是如何大胆制定下“千亿”发展战略的。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">没有任何一个行业,像房地产一样,影响一个国家、民族甚至每个人的人生。<br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-cropselx1="0" data-cropselx2="524" data-cropsely1="0" data-cropsely2="377" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIymOFtLPdQoDpp24SN4LJPt5MPadwuEU7ictnDXvXl1DSvenZkxBKDrichIdSWIXn8SvAENEJtncJtw/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 524px !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">这是有事实与数据支撑的——就研究过美国一百多年的房地产演化史,结果发现,即使在美国,房地产及其相关产业,对国家GDP的贡献,就占到20%左右。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">而中国更特殊,在中国传统文化中,没房就意味着没有真正的“家”,而家的价值甚至大于信仰,中国没有宗教,就是因为“家”就是中国人的宗教。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">对大多数中国人来说,一套房买下来,也许就要在其中,过上一生,而无数的新生命,可能就在这套房子中,诞生与长大。<br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" />所以,造房子的企业家们,也许没有认真想过——你的产品的园林设计,小区设计,房间设计,邻里交互设计,甚至物业服务,会影响这个国家,民族甚至每个人的子孙后代。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">这就是房地产的基本属性。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" />懂得了这种属性,就懂得了如何做房地产生意,这是真正的战略入口。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">对比美国和中国房地产的发展情况,中国房地产行业的竞争格局,远远没有达到成熟阶段。</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-cropselx1="0" data-cropselx2="515" data-cropsely1="0" data-cropsely2="327" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIymOFtLPdQoDpp24SN4LJPt79NNVcbVeicr9gfbllXwVMLe3eichLZnpzah6hmu0mgHq9U26o4dXC9g/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 515px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">所以在中国企业百年基业的DNA里,最重要的内容,在于八个方面:</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">公司战略,核心竞争力战略,客户战略,产品战略,规模扩张战略,宏观调控战略,区域战略,以及最重要的,职业团队战略。</span></strong></span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科未来会如何?</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">这个谁也无法回答,但万科过去三十年摸索出的经验,这是地产业,甚至是中国企业的一笔财富。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">我们现在回头审视,万科在2004年完成的【万科未来十年中长期规划】,不得不佩服万科的前瞻性和执行力,十年,万科人交上了一份完美的答卷。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.6107843137254902" data-s="300,640" data-type="png" data-w="1020" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIymOFtLPdQoDpp24SN4LJPtNpib4hNdicutNyiafbWfXQ6YkezagRqbKXClPYP0Cu055ZUia8m0bVf8lA/640?wx_fmt=png" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">中国房地产,正在进入三四线城市为核心的新时代,在这样一个时代,学习万科的目的,是为了超越万科,而我们也希望在新时代,推出新的“万科”。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科的发展,离不开战略,什么是战略?<br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">要回答这个问题,先要明确战略与战术的区别——</span><span style="max-width: 100%;font-size: 14px;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">战略竞争的是时间价值,战术竞争的是空间,或者说是资源的价值。</strong></span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">那什么是时间的价值呢?</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">举例来说,<strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">如果你以万年思考问题,你就是神;如果你以千年思考问题,你就是圣人;如果你以百年思考问题,你就是伟人;如果你以十年思考问题,你就是总裁;如果你只考虑眼前的问题,那么你就在摧毁你的前途。</strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在万科2004-2014年,十年中长期规划中,先是分析宏观大环境入手,明确未来十年的机遇与挑战。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">接着,</span><span style="max-width: 100%;font-size: 14px;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">为万科第三个十年的发展目标,寻找国际标杆,进一步确定,未来十年的行业目标,以及与之匹配的发展路径,及核心能力的培育与塑造。</strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-cropselx1="0" data-cropselx2="524" data-cropsely1="0" data-cropsely2="393" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIymOFtLPdQoDpp24SN4LJPtQs5naQ6lRicl4wg1WaKiazwHTibficICWcibK94jibm7eQKH073GRPpbtsOw/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 524px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">2004年,万科对标美国著名地产公司帕尔迪,得出了四大启示——<br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">1、保持持续增长</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">2、客户导向</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">3、精细化运作</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">4、跨区域领跑者</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIymOFtLPdQoDpp24SN4LJPt7egMsXhTuCia1zt2icjv7jzc26tUdK7zElnC3KvDGGLwHmO7A22sF8mQ/0?wx_fmt=png" data-cropx1="0" data-cropx2="1280" data-cropy1="0" data-cropy2="3138.931297709924" data-ratio="2.453125" data-s="300,640" data-type="jpeg" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIymOFtLPdQoDpp24SN4LJPtaoc8p0Rrh9MCVSibnkOAx5fTqOkwictRrAYTAvrwQ09LaP7eu1Y3xc0g/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 524px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">结合中国房地产发展的背景,万科确定了,2004-2014十年的愿景及目标——房地产行业的持续领跑者,2014年实现千亿规模的销售额。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-cropselx1="0" data-cropselx2="524" data-cropsely1="0" data-cropsely2="393" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIymOFtLPdQoDpp24SN4LJPtnHwr668nibfgbfvMfLK23bDeMZKxo4dxrXTt8F4ptWDhFRgZevdCyYQ/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 524px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">为了实现这一系列目标,万科重新规划了未来十年的业务链结构——</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在过去20年的发展中,万科完成了从业务多元化,到业务专业化的调整,这是万科的第一次专业化。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在2004-2014年十年间,万科规划业务战略定位(与竞争者有什么不同)是:精细化</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">所谓精细化,就是在万科专注的住宅领域,做得更专业,更优秀,更卓越,这就是万科的第二次专业化。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-cropselx1="0" data-cropselx2="524" data-cropsely1="0" data-cropsely2="393" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIymOFtLPdQoDpp24SN4LJPty4rYToyEHPagc0GOIXPwibGkbBSmMK1KiabNpeVib2FTxtQ3TziapJICaA/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 524px !important;visibility: visible !important;" /><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">规划2004-2014年间,万科业务结构演化,将会有三大主线:</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">1、利润结构从两个中心城市,扩大到三大城市圈</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">2、竞争能力从产品能力转化为客户价值能力</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">3、标准化与差异化共存</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">2010年,万科销售额过了千亿,比2004年战略规划制定的目标,提前了4年,这巨大的成功背后,有天时,有地利,也有人和。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在2004年的战略规划中,万科这样明确了产业的目标:房地产不仅是国民经济的支柱产业,同时,也是支持社会保障公平,和长期繁荣稳定的基础。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">中国房地产行业的目标,应当是让每一个家庭,都有适宜居住的住宅。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在这样一个产业目标之下,万科提出了做一个开发商的标准,那就是“要为消费者提供优质、安全、环保、适于居住与交流的住宅。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">这一目标,</span><span style="max-width: 100%;font-size: 14px;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">要求开发商做到三个统一:</strong><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">增长数量与增长质量的统一,短期利益与长远利益的统一,开发商利益与社会公众利益的统一</strong></span><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">那么,如何做到呢?</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科在2004年,提出了4大战略——30%行业增长、聚焦城市带、精细化细分价值、产业化产品创新。</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98L6s2X7Qqyjqpic1ZWVUKmhOicT1r08o2icOvnrgt36ABLRxX3xNtDbZkw/0?wx_fmt=jpeg" data-cropx1="0" data-cropx2="960" data-cropy1="0" data-cropy2="602.5899280575538" data-ratio="0.6270833333333333" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98LvxDsOkKEkjUam0sZ2zIT9JHZ5HMKic0rIcQqAStn5HH6ru5CuMlPAQ/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 556px !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">四大战略,明确了万科的产品,不再以竞争对手为设计的起点,而是以客户生命周期为起点。</span></strong></span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">从价值观与社会交往的角度,去理解消费者行为,通过生命周期,将客户价值具体化,最后从产品(项目),市场机会,土地利用,客户满意四个方面提出运营解决方案。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">与此相对应,</span><span style="max-width: 100%;font-size: 14px;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科的产品创新,也是通过以细分客户价值为中心的产品线设计,建立客户终身锁定模式。</strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科早期,大多数项目都建在城乡结合部,这并不是万科擅长城乡结合部,而是万科在土地协议转让时代,拿不到好的地段,只好去城乡结合部,拿那些别人不要的地。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">既然拿不到好地段,那就不再关注地段。</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科的做法是,聚焦中国正在成长的白领层,以洋溢小资情调的花园洋房设计、推崇开放社区与邻里沟通为主题的社区规划、人文关怀与职业化为导向的物业服务,迅速获得白领层的喜爱,万科迅速成长为中国房地产的领跑者。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">到2004年,万科已经形成了以长三角、珠三角和环渤海三大区域中心为主体,以及成都、武汉等各地都有分公司的集团体系。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(255, 255, 255);background-color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">2004-2014年,万科十年四大战略之一:30%的持续增长</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科规划10年</span></strong><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">30%的持续增长,意味着长三角、珠三角和环渤海,以及成都、武汉等地区销售收入,都需要完成每年30%的持续增长,并保持10年。</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98FjFo1IrAPbL7RKFEVlTjByNBIIlCiaB0vNibVsicjnSR8mvibtAt23iah8Q/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">定好区域10年的销售任务,下一步就是,量化计算各区域市场的增长策略。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98uCJYicITxYcHCw3kX2vE0Mv8KnVRl49GgXrIfRVTvm5pSplhiaYVDNBQ/640?wx_fmt=jpeg" data-cropx1="0" data-cropx2="960" data-cropy1="0" data-cropy2="683.7410071942445" data-ratio="0.7114583333333333" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98RViczeZicJJreiboxCnnAibwSldQdRaQcr2hwPYdqZdrOdHn9zTo1wwblg/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 556px !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;background-color: rgb(2, 30, 170);font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">2004-2014年,万科十年四大战略之二:聚焦城市圈</span></strong></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">从1988年到2004年,万科房地产地域扩张,呈现非常明显的波浪式发展——</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">88-90年,仅仅在深圳发展,</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">94-96年,在全国12个城市扩张,</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">97-99年,又缩减到深圳、上海、北京等5个城市,</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">到2004年,万科又重新进入到全国14个城市。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98eMGYzlytL1UyU0volHeAbibRuaGRVUl7Izia0e6MEu8iaU1K517yibHndw/0?wx_fmt=jpeg" data-cropx1="0" data-cropx2="960" data-cropy1="0" data-cropy2="574.9640287769784" data-ratio="0.5979166666666667" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98XUwXD49HxXf9qUicl9GxEZiaE52Ny2ibo3dzX2rjrggGia6PGaXta2rVSw/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 556px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">过去,万科的地域分布是所谓的“3+X”,3指的是三大区域,即以深圳广州为核心的珠三角区域,以上海为核心的长三角区域,以京津地区和辽东半岛为重点的环渤海湾经济圈, X是指三大区域之外的分公司,比如成都,武汉,南昌等。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">具体再看“3+X”的利润贡献,1992-2003年,深圳、上海两大区域,在万科集团的利润贡献比率,持续上升,而北京、天津、沈阳的利润贡献比率,却呈下降趋势。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-backh="263" data-backw="441" data-before-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet981bPy5Bugq9fvl8HV53lVZnbO93GL5sglicmp7Jreibr3ib0ibSic3D61OXw/0?wx_fmt=jpeg" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98M1OVVzBnxEP2ekSCzNVibQUZgFWhtHyjpDKmZLz07ppL0gJyfddQAhQ/0?wx_fmt=jpeg" data-cropx1="186.47482014388487" data-cropx2="947.9136690647482" data-cropy1="165.7553956834532" data-cropy2="619.8561151079135" data-ratio="0.5965834428383706" data-s="300,640" data-type="jpeg" data-w="761" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet981bPy5Bugq9fvl8HV53lVZnbO93GL5sglicmp7Jreibr3ib0ibSic3D61OXw/640?wx_fmt=jpeg" style="width: 645px;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">为什么会出现这样的差异呢?</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">北京、天津、沈阳等环渤海经济带,与上海为中心的长三角经济带、深圳广州为中心的珠三角经济带,并不是同种类型的经济带。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">可见,万科的竞争或扩张战略,围绕城市群经济圈,而不是行政区中心城市,这也是万科过去16年,房地产全国战略中,重要的一个战略思想。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在2004年以前,万科因为聚焦城市带,把握住了中国经济的龙头与人脉。</span></strong></span><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">放眼世界,大城市带是现代工业与信息革命的产物,城市带是由法国地理学家戈特曼(J.Gottman)提出的,他提出的大城市带的特点与功能有:</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(136, 136, 136);box-sizing: border-box !important;overflow-wrap: break-word !important;"><em style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">城市人口规模大,可达0.35~2.5亿,人口密度,至少为250人/平方公里,城市化水平达70%以上。</span></em></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(136, 136, 136);box-sizing: border-box !important;overflow-wrap: break-word !important;"><em style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">大城市带,在产业上形成城市之间的互补效应,在基础设施上形成电力,公路等基础设施的规模效应,从而,成为国家乃至世界经济枢纽,成为新人类、新技术、新思想的“孵化器”。</span></em></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">戈特曼认为城市发展,完全符合区域经济活动,与社会活动的“交易费用原理”,也就是城市之间存在着“集约规模效应”,那些</span><span style="max-width: 100%;font-size: 14px;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">存在“集约规模效应”的城市经济圈,会成为全球经济发展的核心。</strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在2004年,中国城市,基本形成了三大城市群、七大城市带:</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzCksku71PLuawL7fs9J4drVd6Us95O6gLa0ia8BVl0SP8v1CVHJOE0lQ/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">中国的城市化进程,是以“政治中心”为核心,来规划城市水平,而不是以“经济中心”为核心,来集约化发展城市。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">改革开放三十年,中国以经济建设为中心,冲破了原来的行政中心,我们可以看到珠三角,长三角的很多小乡镇,比如顺德,东莞,比如温州、台州一跃发展成为大城市,反过来,原来的很多行政中心,反而相对衰落了。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科区域扩张的战略思路,就是沿着中国市场经济改革,城市化道路进行,而不是沿着过去计划经济下,行政中心城市扩张。</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在量化对比中国三大城市带,万科得出的结论就是,珠江三角洲和长江三角洲,具有更大的投资回报。</span><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98SiaJmVgqUVFsCMt0x1emOZvvZCHa5od5FZ4FCGrE8HGO0lJtc58bPaA/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98y33eUkaAE1Zqu2fGEtPzR6vJwoheEnk3BCYiciaIEwiaoHHI8A8oArRDg/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;color: rgb(0, 0, 0);box-sizing: border-box !important;overflow-wrap: break-word !important;">接下来万科要回答的就是,未来10年,要怎么选城市。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在2004年,万科做多城市对比研究的框架,就已经很成熟——筛选指标、按指标做城市评分、结合自身能力做城市评分、两种评分叠加成矩阵,得出城市扩张矩阵。</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98eFyOEPTxmiciacRTB4DZUtYt9CMHQyqjzib94uS1zwqIqYxe3KaNNMy1Q/640?wx_fmt=jpeg" data-cropx1="0" data-cropx2="960" data-cropy1="0" data-cropy2="543.8848920863309" data-ratio="0.01447178002894356" data-s="300,640" data-type="jpeg" data-w="691" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98OFOaB4TQfIV11dbj1SKpCADsicicLyO2sVjr34VBv3FRuHicyVnycuMiaA/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 556px !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">根据扩张矩阵,万科画出2004年-2014年,十年的区域扩张结构图。总结三大扩张策略——</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">1、万科必须加大已进区域公司对集团贡献量</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">2、万科必须加快新区域的进入步伐,这样才能在未来增加每个公司对集团的贡献。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">3、对非核心区域采取“利润淘汰”机制。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98vGbkpCrrtTD4fwnWY5dvLdApAY1GvgRvxC8OKMxSYXZxQ0yL6bwxbw/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(255, 255, 255);font-size: 14px;font-weight: 700;background-color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;">2004-2014年,万科十年四大战略之三:精细化价值细分</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科精细化细分客户,目的是针对不同客户的价值,建立不同类别的产品,在不同类别产品的基础上,从产品(项目)盈利机会、市场机会、土地利用、客户满意四方面,提出运营解决方案,建立与客户需求相对应的梯度产品项目系列,</span><span style="max-width: 100%;font-size: 14px;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">实现三大目标:把握差异化、促进阶层化、利益一体化。</strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98OkY3WKaKVuN1v1lnVpfmq0wEGkWrhQlVmichJbWcVPob37Cu7n1SqbA/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">第一:把握差异化</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">从客户细分、价值定位出发,升级万科的产品服务体系与竞争能力。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">比如,万科当时在高端的概念产品方面,明显缺乏有号召力的产品,这样无疑会削弱万科产品能力,对客户的品牌影响力。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科需要在专注于做中产阶层住宅的同时,又要在以国际化的视野,在高端别墅产品中做出精品,为高端成功人士,建立地位与尊严的国际化标准,反过来影响中产阶层的选择。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">第二:促进阶层化</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">不打价格战,通过积极向上的价值主张,万科致力于建立健康丰盛的人生,从而大力推动中产阶层对积极向上的社会道德、以及对和谐合作为主体的主流意识形态的贡献。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">第三:利益一体化</span></strong></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在最大客户价值处耕耘,在最大客户回报中收获。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">比如,对待土地的态度上,重要的不是拿地,比拿地更重要的是正确的提出问题,比如我们是否根据客户需求选择土地?我们选取的土地是否为客户创造了最大价值?这些价值有多少持续性?……</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科精细化价值细分,最终要实现,通过建立以品类为核心,建立以客户为中心的项目运营体系。</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet983C4iah11j8KibDsk7HtZzk8hFdwj2OicHe1oCWVSm1ytWUs7XDh1mNEvg/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(255, 255, 255);font-size: 14px;font-weight: 700;background-color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;">2004-2014年,万科十年四大战略之四:产业化产品创新</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在房地产行业流传着这么一句话,房地产项目的竞争力是什么?</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">地段,地段,还是地段。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">由此可见开发商对土地的依赖程度。问题是,土地又是由谁决定的呢?当然是政府,一旦房地产公司的竞争力是地段,而地段又是由政府控制,那房地产公司之间竞争的结果会是什么?</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">但早在2004年,万科对市场就有一个判断——</span><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">中国的房地产行业,正在进入理性时代,房地产公司之间的竞争,将从不规范走向规范,从依赖土地资源,走向依靠对土地价值认识和挖掘能力的竞争。</span></strong></span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科的产品创新战略,实则就是把精力,放到对目标客户的细分价值上来,</span><span style="max-width: 100%;font-size: 14px;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">通过对小区的规划与设计(土地价值挖掘)来提高项目价值,从而提高项目的投资收益率,进而打败那些单纯依赖“地段(土地资源)”来获取利润的公司。</strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwYicVrWPVfQvByuGEcmet98hkpbS7v4XiaumbTdn5JFjPbOemH25S3z6VS1Or1UEpMFYVDLPOJFuyA/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">对标国际标杆房企,万科总结了三大产品战略——细分客户的不同需求、战略指导下的本地化、通过客户细分、本地化运营,实现客户终身锁定。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzHQq6XjTyEg1AtHqZrIjCFTeQz25M0aat5RaAWPxaAfDnb6zGXt5pbQ/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzDMwt7iauTmUMLLMYBIqpxSGtVjLIRXbP8oFuI8epusibGUrUKxme1Eibw/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzHC999vmB5BEyUC5xwibXl4pXDfc23IWo5bgzqicXxAPftve6l9AEzPCA/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科的产品创新战略,是通过以细分客户价值为中心的产品线设计,建立客户终身锁定模式。</strong></span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzjzQLNgGpDCkSZMDfUU8DZuTAm04POtqe7dyKeU9x1W6ChOrsVG3zPA/0?wx_fmt=jpeg" data-cropx1="0" data-cropx2="960" data-cropy1="0" data-cropy2="379.8561151079136" data-ratio="0.39479166666666665" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzh1F4zaDx0EaCiavkNvMkS25xVvONt7GZQqhLj79kqbNabCiaTSWJslBw/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 556px !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">为了获得万科产品结构和产品进化路线,万科从竞争力贡献度和财务贡献度,两个纬度评价自身的项目。</span></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzWx9mC3dcFYOG1s03wEa262z0lRt6XcxcPlicS5HVSJKr7daWlTksQkA/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzQTAicKRnXvyqBFuauJKdxY4qFCAwhZ3FSumz6J7In6EYl5qSjttRwJQ/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzBAydTLHS7RicA8whlDayr9zU8N1oU5oWlV4PBSl8DqvmJTxIolFP6SQ/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzicKXo3DQfficibddwFKxWN1Gua7wKwRxiaYcQzNdRx3M8vAGZLptBpcicbQ/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzfUvdv4dExic9ggYQK7TXyoySplAnK4jV8BTBo3vib7QukA9CzeMXia4ZA/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">结合战略和项目情况,最终制定出2004-2014年,10年产业化产品的创新路线。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhz5lHao7KvpxPrhXKzxdFDy4f539hdr14XXWoSVEtYicqPjXlibl8eHvrQ/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="960" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwg7hD0B7seQygp5qhQZUhzYJOUicnOYAc1HHPUII7wjZ7dujS6ibvKFZRmMgZ9vEdW5pvsqJIv0ia8g/640?wx_fmt=jpeg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /></p><p style="max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">—— 小结 ——</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">在2004-2014年的十年规划中,</span><span style="max-width: 100%;font-size: 14px;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">从百亿到千亿,万科其实只是回答了三个问题——</strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">1、找到新的学习标杆,通过标杆学习,进入下一个新的发展阶段</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">2、回答在未来的10年中,如何实现有质量的增长,而不是单纯的规模扩张</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(2, 30, 170);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">3、如何打造一个职业经理人的团队,为万科实现战略目标提供坚实的组织保证</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">当企业从国际化的背景看自己,从而获得国际化的战略视野,同时,能够意识到企业追求规模大、名气响背后的隐患,主动放弃追求“量”,而是追求“质”的增长,加上团队建设的管控。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">不仅帮助万科实现“千亿”目标,更是给中国各大转型企业一个信心,甚至是一个参考学习的成功案例。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">中国的企业,在30年前,想的是如何生存,20年前,想的是如何持续增长,10年前,像万科这样的先行者,已经在想如何</span><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;">与世界一流公司竞争与合作,到今天,都是值得我们去学习。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></span></p><p><br /></p><p style="text-align: center;"><span style="color: rgb(136, 136, 136);font-size: 12px;letter-spacing: 0.544px;text-align: center;background-color: rgb(255, 255, 255);">—— END ——</span></p><p style="text-align: center;"><span style="color: rgb(136, 136, 136);font-size: 12px;letter-spacing: 0.544px;text-align: center;background-color: rgb(255, 255, 255);"><br /></span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;line-height: 27.2px;text-align: center;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">猜你想再看<br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;line-height: 27.2px;widows: 1;text-align: center;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;line-height: 27.2px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">城市:</span></strong><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">徐州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">宿迁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">淮北</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">唐山</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">天津</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">深汕</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">哈尔滨</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">兰州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">常德</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南宁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">桂林</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">柳州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">蚌埠</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">合肥</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南京</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">上海临港</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">太原</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">北京</a>&nbsp;|&nbsp;<br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;line-height: 27.2px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">热点:</span></strong><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">美国地产</a>&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">长租公寓</span></a><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">中美贸易战</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">粤港澳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">万科商业</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">2018年走势</a>&nbsp;|<br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">专业:</span></strong><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831987&amp;idx=1&amp;sn=8553537eb64de48a9b7eb16564fe8988&amp;chksm=83517becb426f2fa0c63ef59ace65085334609b45795331170f0edb7f455d154c06d53aa85f7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">穿越熊市</a></span>&nbsp;<span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831371&amp;idx=1&amp;sn=9b15fe316680aabc64e2b7c37e5767d8&amp;chksm=83517614b426ff0229de8ab490c6a7fb33f9e7de34bae145abd3565818c5965c1eca5a4b0029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">地产研报</a>&nbsp;</span>|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831103&amp;idx=1&amp;sn=6ae2c7ba214abd19c76ed907399b77b7&amp;chksm=83517760b426fe767422812a59d53a334c00664a2cc146d59a076bc0e59a062f518c7df00861&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">投资</a>&nbsp;|<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;思考</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830765&amp;idx=1&amp;sn=d21dbefeb5e1aea1599bcec8fae7a7d4&amp;chksm=835174b2b426fda4b66776ffb3da368f2b71e44233e17581d647b246e52aa53255140e3adac0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">客研</a><span style="max-width: 100%;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">高周转</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">房价预测</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830457&amp;idx=1&amp;sn=37a5c454028fb849c2c5fce3b3575756&amp;chksm=835175e6b426fcf07c9d8fdee249e33edf0ae7f5684be2290c3145624ad430d880a10a654ebd&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">2018房地产报告</a>&nbsp;</span>|&nbsp;&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">远郊定位&nbsp;</a>|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;">时势蓝图</a>&nbsp;|</span></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;"><br /></p><p style="white-space: normal;"><br /></p><section style="margin-top: 0.5em;margin-bottom: 1.5em;font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;max-width: 100%;box-sizing: border-box;letter-spacing: 0.544px;line-height: 27.2px;widows: 1;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><section style="margin: auto;max-width: 100%;box-sizing: border-box;border-color: rgb(71, 193, 168);width: 3em;text-align: center;color: rgb(255, 255, 255);font-family: inherit;font-size: 1em;text-decoration: inherit;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;display: inline-block;border-radius: 50%;width: 3em;height: 3em;line-height: 3.5em;overflow: hidden;font-family: inherit;vertical-align: middle;background-color: rgb(71, 193, 168);overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">更多</span></section></section><section style="margin: -0.92em auto auto;max-width: 100%;box-sizing: border-box;width: 0px;font-family: inherit;border-top: 3em solid rgb(71, 193, 168);overflow-wrap: break-word !important;border-right: 1.4em solid transparent !important;border-left: 1.4em solid transparent !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></section></section></section><fieldset style="margin-top: 0.8em;margin-bottom: 0.5em;font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;max-width: 100%;box-sizing: border-box;min-width: 0px;letter-spacing: 0.544px;line-height: 27.2px;border-color: currentcolor;border-style: none;border-width: 0px;text-align: center;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><span style="padding: 0.3em 0.5em;max-width: 100%;box-sizing: border-box;border-color: rgb(249, 110, 87);border-radius: 0.5em;text-align: inherit;font-family: inherit;font-weight: inherit;text-decoration: inherit;display: inline-block;box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em;color: rgb(0, 0, 0);font-size: 14px;background-color: rgb(160, 160, 160);overflow-wrap: break-word !important;"><p style="max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="padding: 0.3em 0.5em;max-width: 100%;box-sizing: border-box;font-size: 12px;border-color: rgb(249, 110, 87);border-radius: 0.5em;text-align: inherit;font-family: inherit;font-weight: inherit;text-decoration: inherit;display: inline-block;box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em;color: rgb(255, 255, 255);overflow-wrap: break-word !important;">禾略中国:helue_China</span></p></span></fieldset><p style="font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;line-height: 27.2px;widows: 1;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><hr style="font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;max-width: 100%;letter-spacing: 0.544px;line-height: 27.2px;widows: 1;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;" /><p style="font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;line-height: 27.2px;widows: 1;text-align: center;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(136, 136, 136);font-size: 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