地产人怎么看2022年（文末有彩蛋）

<p style="margin-left: 16px;margin-right: 16px;" data-mpa-powered-by="yiban.io"><span style="font-size: 16px;"><br mpa-from-tpl="t" /></span></p><section data-mpa-template="t" mpa-from-tpl="t"><section style="white-space: normal;text-align: justify;margin: 0em 16px;"><img class="__bg_gif rich_pages wxw-img" data-copyright="0" data-ratio="0.10658708164570455" data-src="https://mmbiz.qpic.cn/mmbiz_gif/c6gqmhWiafypv3Qib1OB9L9c0Jibsvavr0eQ9yjHUJWB2kEy7qpkYxDaHlNpU8IibgENkA6icoAicwRRo8RuNUWz1elQ/640?wx_fmt=gif" data-type="gif" data-w="4691" style="width: auto !important;height: auto !important;visibility: visible !important;" /></section></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;">- 前言 -</span><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">关于2022年，地产行业的投资、市场、产品、就业四方面会有什么变化，小编浅采了一波不同城市的地产人，让我们一起来看看大家都</span><span style="font-size: 16px;text-decoration: line-through;color: rgb(136, 136, 136);">如何保住这份工</span><span style="font-size: 16px;">有什么专业见解——</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-align: center;text-indent: 0em;margin-left: 16px;margin-right: 16px;">*</section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="background-color: rgb(0, 122, 170);font-size: 16px;color: rgb(255, 255, 255);"><strong>成都地产人J</strong></span><span style="font-size: 16px;">：<strong>全国市场分化将越发明显</strong>，例如上海市场目前鸡犬升天，济南却寒风刺骨。所以<strong>在2022年把握投资节奏十分重要</strong>。</span><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">在寒风刺骨的济南，也有火爆异常的项目，远远超出行业的预期，所以<strong>除了投资节奏，投资标的价值认知是必要的第二能力。</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">这个第二能力，需要量化数据的支撑，需要对量化数据的解读洞察。2022年投资端，更要摈弃我觉得，要积极拥抱更加科学、更加动态的投资理念。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">整个经济体，在动荡调整，内外经济压力均大</span></strong><span style="font-size: 16px;">，无论房地产还是互联网或其他类似进入精细化阶段的行业，多多少少都面临着裁员降薪，整体就业环境不太乐观。但对于有能力的人，这也许是机遇。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">房地产快速发展的这20年，是从无到有的阶段，产品同质化越来越严重，而<strong>接下来是从有到优的阶段，面临着更加分化，更加挑剔的客户</strong>，如果仍用原来的毫无特色的标准化，终将被市场淘汰。具有竞争力的差异化需求满足，更加符合客户心智的产品表达，才是未来产品之路。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="1.11171875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDgb8BdiatMMqiczyysPWUEHtK94Eu22zmSReWCJwJGcvFs1hUoib2iaAiaPw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="border-radius: 53px;" /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);"><strong><span style="color: rgb(255, 255, 255);font-size: 16px;">成都地产人L</span></strong></span><span style="font-size: 16px;">：投资来看的话，国家集中供地、三道红线各项政策加持，基本上拿地的企业都是国企央企、政府平台企业为主，<strong>中小房企资金受限，各项政策卡，很难拿得到土地。</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">而对于有稳定现金流、城市深耕型、走稳健发展的房企，今年走合作开发、收并购是一个好的机会，整体来讲，房企在投资端口，因为地价、红线、配建、利润受限，资金限制，<strong>投资上会更偏稳健，拿地上会更谨慎</strong>（我们服务的河北的一家房企，去年看了很多地，基于市场、利润点、抗风险等各方面考虑基本上都没有拿）。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">对市场来看的话。我的感觉2022年相对稳健偏下行吧</span></strong><span style="font-size: 16px;">，因为今年还会是一个更难的一年，房企暴雷后遗症的影响、以及政府的各种维稳，对客户心理预期的影响还是蛮大的。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">产品方面，<strong>客户购买的一定不是单纯的产品，而是生活方式的购买</strong>。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">我们服务的项目，价值点故事线清晰，卖生活方式的楼盘销量都比较好。始终不变的坚持做基于客户洞察的价值营销，打造满足客户痛点、痒点、爽点的产品和生活方式，才能获得客户的认可。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">房企以前通过高杠杆高周转获取高利润的模式将不再存在（只要市场好，随便开发个楼盘都能赚钱，或者囤地不开发，放到市场好的时候），开<strong>发商要想在这个市场上能走得更长远，拼的是开发商的对客户的运营能力，走进客户心理，口碑塑造，做客户美好生活方式的解决方案提供商，真正提供好产品、好生活、好服务，关注客户。</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">关于就业方面：疫情影响，叠加政策打压，房企暴雷，就业形式不会好，我最近面试，很多房企出来的人员，多数面临是发不起工资，岗位裁撤，有些人已经歇业好几个月了，<strong>整体就业形式不会好，未来房地产这个企业逐步回归理性</strong>，以前的高收入模式多是因为行业的发展，高周转高利润催生了地产人的高收入（高收入与能力是否相匹配），而这种高收入的模式也将不会持续，逐步会回归相对理性，这些从大房企出来的人，预期都主动降低了。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">面对行业的整体形势不好，地产人更应该居安思危，积极应对，关注自我在企业中的价值贡献，把握形势，不能等着被动被裁，<strong>更多要主动求变，调整心态，积极寻找出路。</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="578" data-cropsely1="0" data-cropsely2="642" data-galleryid="" data-ratio="1.11171875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDLwwRWdjMT5KCiaSP7Dd0SkWkx15MCfsvpoXAbw8nTu5HkOaCKS9psFQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="text-align: center;white-space: normal;border-radius: 53px;width: 578px;height: 643px;" /></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);"><strong><span style="color: rgb(255, 255, 255);font-size: 16px;">济南地产人L</span></strong></span><span style="font-size: 16px;">：1.投资端：现在，房企的投资部，并不能解决投资的问题，因为更多的是财务端、融资端的问题，<strong>大家还是聚焦眼下，聚焦市场信心</strong>，这本来小阳春的风吹来了，结果一打仗，咱不知道后面会怎么样，尤其是金融端的影响，另外感觉投资完全可以通过财务、运营等其他专业部门逐步去替代，个人的作用越来越有限，充其量是经办人。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">2.市场：不管其他城市如何，鄙人所在城市的小阳春，实打实的来了，但更多是大盘带动、改善项目带动、分销带动，比去年克制了很多。而且发现一个问题，<strong>通过抖音了解房产信息、做主要购房决策的人越来越多了</strong>，抖音里的一些负面、不实信息也会影响很多人的购买行为，大家反而不愿意多来现场看、多去研究了，这和公众号红利时代有明显的区别，另外前一阵感觉大家经历都不在看房子撒花姑娘，行业内卷也让我们自己出了一些问题，近期稍微好一些了，市场信息在重筑。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">3、产品：标准化告别江湖，因为高周转GG。<strong>认真做好每一块地，细分市场研究、感性的研究更重要</strong>，到底是独居时代的大两房、大三房，还是主流的100-144万能定位，一线和二线、南方和北方的差异越来越大。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">4、就业：国家都说了灵活就业，那就是要接受失业，<strong>努力让自己有不失业的能力，也有失业后再崛起的资本，当然心态还是第一位的</strong>。有个段子：一些人离职后不敢给家里说，西装革履带着电脑去星巴克，用补偿当工资按时上交，今年真的很不容易，感恩有工作的时候。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="578" data-cropsely1="0" data-cropsely2="642" data-galleryid="" data-ratio="1.11171875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDTEeHG1fJicoxnvkcNnC4vWTKUcfsicVKb9XlRbP6TJSDibKdniaOC4VPTw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="text-align: center;white-space: normal;border-radius: 53px;width: 578px;height: 643px;" /></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);"><strong><span style="color: rgb(255, 255, 255);font-size: 16px;">大湾区地产人D</span></strong></span><span style="font-size: 16px;">：在地产减弱金融依赖的大势下，<strong>2022年的投资预计会有下滑，大部分开发商预计暂时不能恢复到之前年度的投资水平</strong>，且有一部分的投资额预计会被收并购占据而并非公开招拍挂拿地；</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">市场方面预计会逐渐恢复，赞成禾略朋友的判断预计会是市场大年，如果市场不是大年的话，起码也会稳定市场的量价态势，<strong>需求始终是存在的，核心在于你如何洞察客户的需求和做什么样的产品去匹配</strong>；</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">就业方面预计会有较大影响，失业的情况会比较严峻，不过赞成乔布斯的话，死亡是伟大的发明，我认为<strong>时间的一部分意义也在于淘汰一些过时的思想和做法，化繁为简，去伪存真。</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">产品千差万别，不同的项目适应的产品不同，相当考验一个企业的能力和水平。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="578" data-cropsely1="0" data-cropsely2="642" data-galleryid="" data-ratio="1.11171875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDNsoITbAnY1qmqTWJ6k6NJRsYUWbBQic1P30l2ZlOvaicW2p0AVCQR6cA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="text-align: center;white-space: normal;border-radius: 53px;width: 578px;height: 643px;" /></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);"><strong><span style="color: rgb(255, 255, 255);font-size: 16px;">大湾区地产人P</span></strong></span><span style="font-size: 16px;">：2022年啊，我觉得百废待兴，行业重新排序吧，整体这一年没有什么大机会，但是<strong>这一年会决定未来3-5年行业的秩序</strong>。活下来的，布局好的赢得未来。价格和成交量上底部震荡吧。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);font-size: 16px;font-size: 16px;font-size: 16px;font-size: 16px;font-size: 16px;"><strong><span style="color: rgb(255, 255, 255);">大湾区地产人W</span></strong></span><span style="font-size: 16px;">：2022年，<strong>投资：招拍挂市场以央企、国企为主，兜底为主；未来仍会恢复到是国家队和民营队的舞台</strong>；民营企业的投资方向更多合作开发、带资代建、纯代建等对资金要求相对较低的项目。城市更新政府高度重视，其在推动城市高质量发展过程中将发挥着重大的作用。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">未来各地政府，特别是21个试点城市将积极引入社会资本进入棚改、城市更新领域，当然大拆大建一定要退出历史舞台，城市更新未来的发展也将更规范有序。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">市场</span></strong><span style="font-size: 16px;">：分两个看——</span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">①全国一二线城市整体量价逐步回暖；</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">②三大都市圈内的三四五线城市复苏会较其他三四五线城市复苏快一些，但主要是量的复苏快一点，价格上有些城市甚至还会继续下跌。</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">产品</span></strong><span style="font-size: 16px;">：无论哪一年，或者什么经济环境，以客户需求为核心的产品价值观可以说是最基本的、最重要的东西了，不用多说。方法有二——</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">①顺应变化，改变自己。抓紧调研市场，升级生产线，改良产品。</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">②从自己身上找优势，想办法改变环境，形成竞争优势。</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">就业</span></strong><span style="font-size: 16px;">：这样说可能有点残酷，之前地产行业大发展，人员和职级的膨胀很厉害，现在人才出清对行业和企业都是好事。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">对个人来说就是，在行业蛋糕没有做大的情况下，当企业发生了裁员，所流出的劳动力与市场的就业需求是没法匹配的。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">对于规避裁员风险具体建议，有三点思考：</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">①注重独立思考能力的培养</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">②多思考公司为啥用你？跟你差不多的人多么？你能摆出的成果有多少？并且想办法改善这些问题。</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">③降低个人的精力损耗，休息好，健康很重要。</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="578" data-cropsely1="0" data-cropsely2="642" data-galleryid="" data-ratio="1.11171875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDcmzZQpB55AGhCJdWfZian5Jicuj2DuPUYEjSk1ibMibF25bUa9Gn3sZtpw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="text-align: center;white-space: normal;border-radius: 53px;width: 578px;height: 643px;" /></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);"><strong><span style="color: rgb(255, 255, 255);font-size: 16px;">上海地产人C</span></strong></span><span style="font-size: 16px;">：<strong>基本上都是低迷的</strong>，市场筑底，成交量和金额同比-10%，因此投资也低迷，同比负增长。就业经历一波裁员之后，供需弱平衡，不会扩招。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);"><strong><span style="color: rgb(255, 255, 255);font-size: 16px;">上海地产人F</span></strong></span><span style="font-size: 16px;">：你躺不躺平，供给侧改革已经出清了你；</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">你出不出清，银行和金融机构已经抛弃了你；</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">当下，对于房地产不需要看法——</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">认真回归初心的去做个像样的产品，和客户做灵魂伴侣，活下去</span></strong><span style="font-size: 16px;">；每个房地产公司的品牌是每个经典的产品，而不是房地产公司自身买榜的公司字号。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);"><strong><span style="color: rgb(255, 255, 255);font-size: 16px;">转型地产人Y</span></strong></span><span style="font-size: 16px;">：从非地产人的角度瞎说一下：乱世出英雄，盛世出才子，乱世比如三国，盛世比如唐宋，三国浪花淘尽英雄，唐宋大才辈出，上一轮所谓的地产黄金白银时代，其实是地产乱世，所以出了恒大、碧桂园、融创等枭雄。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">这一轮所谓的地产黑铁时代，其实是地产盛世到来的元年，枭雄要谢幕，大才要出世，投资逻辑从乱世黄金转变为盛世收藏，<strong>市场从大众团块市场进入个性化满天星市场，总量不会变小，甚至变大，因为细分市场更多了</strong>。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">产品则从求同变成求异，购买的底层逻辑从“我需要”变成“我喜欢”，产品专利，<strong>品牌主张的差异识别性变得很重要</strong>，标准化的标准化死路一条，<strong>差异化的标准化是产品研发的重点</strong>，就业就是腾笼换鸟，枭雄换大才，不是单纯的裁人。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="578" data-cropsely1="0" data-cropsely2="642" data-galleryid="" data-ratio="1.11171875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDNXVQO6eiaQj5cuMwJ1qDSniaAEGY8lIn8tUsp8MUAO7T7Fzic3OyIWYzg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="text-align: center;white-space: normal;border-radius: 53px;width: 578px;height: 643px;" /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">*<br /></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;">- 彩蛋 -</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);"><strong><span style="color: rgb(255, 255, 255);font-size: 16px;">关于如何保住这份工</span></strong></span><span style="font-size: 16px;">，在3月22-24日，禾略组织3场直播分享，关于如何建立工作方法论，形成自己的专业见解，不做二传手<img class="rich_pages wxw-img" data-ratio="1" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDyEl5nLGibjHggicZh6u1jQ2dc2lgezRxOlxnqxK2icnwzW90R3ETZ3qdQ/640?wx_fmt=png" data-type="png" data-w="20" style="display:inline-block;width:20px;vertical-align:text-bottom;" />错过的朋友可以戳戳回放——</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">Day1-宏观研究&amp;客研方法论</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><iframe class="video_iframe rich_pages" data-vidtype="1" data-cover="http%3A%2F%2Fshp.qpic.cn%2Fqqvideo_ori%2F0%2Fa3328swrfym_496_280%2F0" allowfullscreen="" frameborder="0" data-ratio="1.7777777777777777" data-w="864" data-src="https://v.qq.com/iframe/preview.html?width=500&amp;height=375&amp;auto=0&amp;vid=a3328swrfym"></iframe></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">Day2-市场周期&amp;项目产策方法论</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><iframe class="video_iframe rich_pages" data-vidtype="1" data-cover="http%3A%2F%2Fshp.qpic.cn%2Fqqvideo_ori%2F0%2Fn3329ritaqg_496_280%2F0" allowfullscreen="" frameborder="0" data-ratio="1.7777777777777777" data-w="864" data-src="https://v.qq.com/iframe/preview.html?width=500&amp;height=375&amp;auto=0&amp;vid=n3329ritaqg"></iframe></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">Day3-城研的四重价值&amp;如何洞察全市客群支付力</span></strong><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><iframe class="video_iframe rich_pages" data-vidtype="1" data-cover="http%3A%2F%2Fshp.qpic.cn%2Fqqvideo_ori%2F0%2Fi3329khoevj_496_280%2F0" allowfullscreen="" frameborder="0" data-ratio="1.7777777777777777" data-w="864" data-src="https://v.qq.com/iframe/preview.html?width=500&amp;height=375&amp;auto=0&amp;vid=i3329khoevj"></iframe></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong>当然如果你想获取本次直播活动的</strong><span style="color: rgb(0, 122, 170);"><strong>课件</strong></span><strong>，可以在公众号后台留言“</strong><span style="color: rgb(0, 122, 170);"><strong>快乐</strong></span><strong>”</strong><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="1.4012875536480687" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDrJZzInHfbQCjaTS0JlM2OhErEvKa0WvClkAmdJiaNlbn0bkytNzqiboQ/640?wx_fmt=png" data-type="png" data-w="466" style="" /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">最后，欢迎大家留言，你是怎么看地产的2022年</span><img data-ratio="1" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDyEl5nLGibjHggicZh6u1jQ2dc2lgezRxOlxnqxK2icnwzW90R3ETZ3qdQ/640?wx_fmt=png" data-type="png" data-w="20" style="display:inline-block;width:20px;vertical-align:text-bottom;" /></p><p style="margin-left: 16px;margin-right: 16px;"><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDyjtDYG9yhkf7wha5g0xo2ITTNrfia0iapS2UVFicrOp752k8vEpfcKrLA/0?wx_fmt=png" data-cropx1="173.42857142857144" data-cropx2="1025.0073260073261" data-cropy1="73.37362637362637" data-cropy2="964.9743589743588" data-galleryid="" data-ratio="1.045774647887324" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDDu5ZVDUZhTflsSLEjURFkcD70PVcEVPCjJOgHIOf38ucEVKwvyZwfg/640?wx_fmt=jpeg" data-type="jpeg" data-w="852" style="width: 383px;height: 401px;" /></p><p style="margin-left: 16px;margin-right: 16px;"><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">下次见，拜拜</span><img data-ratio="1" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4s9XO8ickL6ddibyBYwWFEwDOT5ia64Bx6FjpRk1XicU8yb4W1icsCVOLgOtDibuS5KeUMfHKrGj5Hhpvg/640?wx_fmt=png" data-type="png" data-w="20" style="display:inline-block;width:20px;vertical-align:text-bottom;" /></p><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="max-width: 100%;text-indent: 0em;white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;color: rgb(136, 136, 136);font-size: 12px;overflow-wrap: break-word !important;box-sizing: border-box !important;">-END-</span></section><section style="max-width: 100%;white-space: normal;margin-left: 16px;margin-right: 16px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><br /></section><section data-role="paragraph" style="max-width: 100%;white-space: normal;font-family: -apple-system, BlinkMacSystemFont, 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data-role="layout" data-width="20%" style="max-width: 100%;width: 115.594px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout-inner" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-size: 12px;letter-spacing: 0.544px;font-family: PingFangTC-Light;overflow-wrap: break-word !important;box-sizing: border-box !important;">b站</span></p></section></section></section></section></section><section style="max-width: 100%;min-height: 1em;margin-left: 16px;margin-right: 16px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><br /></section></section><section style="max-width: 100%;margin-left: 16px;margin-right: 16px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout" style="max-width: 100%;flex-flow: row nowrap;display: flex;word-break: break-all;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout" data-width="20%" style="max-width: 100%;width: 115.594px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout-inner" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><img class="rich_pages" data-backh="13" data-backw="13" data-cropselx1="0" data-cropselx2="50" data-cropsely1="0" data-cropsely2="50" data-ratio="1" data-s="300,640" data-type="png" data-w="300" data-width="50px" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIycoMZjGF8RrRlGEzqzackrSSVqK5SzNApiaN9vmWpNcEuzuMInkGCcu5SiaAn2iba30oI1cPAeJVnqw/640?wx_fmt=png" style="box-sizing: border-box;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;max-inline-size: 100%;overflow-wrap: break-word !important;outline: none 0px !important;visibility: visible !important;width: 50px !important;" /></p></section></section></section><section data-role="layout" data-width="20%" style="max-width: 100%;width: 115.594px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout-inner" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 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data-role="layout-inner" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><img data-ratio="1.0044247787610618" data-type="png" data-w="226" data-width="50px" height="71" width="50px" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzdKK1pWxDY25IjWC6hzyuZPClD30iaLtAVGt7UszT4kJMlymjsJz0yLneTFRIJS1jvpr56X0OGLrQ/640?wx_fmt=png" style="box-sizing: border-box;overflow-wrap: break-word !important;width: 50px !important;visibility: visible !important;" /></p></section></section></section><section data-role="layout" data-width="20%" style="max-width: 100%;width: 115.594px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout-inner" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><img class="rich_pages wxw-img" data-backh="47" data-backw="47" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy3kArrxGazyPIK26bO7zZficyibw72OWmSMvgNNjSWoDHlf7aSgplp7dtCDAEFtJKHBnC8qaLHSIeQ/640?wx_fmt=png" data-type="png" data-w="300" data-width="50px" style="box-sizing: border-box;z-index: -1;cursor: pointer;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;max-inline-size: 100%;overflow-wrap: break-word !important;outline: none 0px !important;visibility: visible !important;width: 50px !important;" width="50px" /></p></section></section></section><section data-role="layout" data-width="20%" style="max-width: 100%;width: 115.594px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout-inner" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><img class="rich_pages" data-backh="13" data-backw="13" data-cropselx1="0" data-cropselx2="69" data-cropsely1="0" data-cropsely2="69" data-s="300,640" data-type="png" data-width="50px" data-ratio="1" data-w="300" width="50px" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwaUyIuHQngl5c5PD5uQEXrh3UfLLLmbNNIYHsl0uM1fFRJCOicUgwgiaAoBNbUmeBiahGEFZBm9uXAw/640?wx_fmt=png" style="box-sizing: border-box;z-index: 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break-word !important;box-sizing: border-box !important;">感谢你的每一个分享 | 点赞 | 在看</span></section><section style="max-width: 100%;letter-spacing: 0.544px;text-align: right;line-height: 1.75em;margin-left: 16px;margin-right: 16px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;color: rgb(89, 89, 89);letter-spacing: 1.5px;text-align: center;-webkit-text-stroke-width: 0.2px;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;overflow-wrap: break-word !important;box-sizing: border-box !important;">SPECIAL THANKS</span></section><section style="max-width: 100%;letter-spacing: 0.544px;text-align: right;line-height: 1.75em;margin-left: 16px;margin-right: 16px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;color: rgb(89, 89, 89);letter-spacing: 1.5px;text-align: center;-webkit-text-stroke-width: 0.2px;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;overflow-wrap: 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