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地产巨子万科盛衰简史 转载

发布于 2025-01-24

<section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img" data-ratio="0.5444444444444444" data-s="300,640" data-type="jpeg" data-w="1080" type="block" data-imgfileid="100000487" style="height: auto !important;" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/qrV2UmRxpFsUXx4VndKoMBK1avBIMicZQIPY6FS5o5ekcgTNkT460mBQ9zoLQ37znmbWvdtn47CuI12Zia9ibE7bQ/640?wx_fmt=jpeg&amp;from=appmsg" /></section><section nodeleaf=""><mp-common-clmusic class="res_iframe clmusic_iframe js_uneditable custom_select_card mp_common_widget" data-pluginname="insertaudio" type="1" music_name="笑看风云" albumurl="http://wx.y.gtimg.cn/music/photo_new/T002R500x500M000002SRnSa2Tyjpc_1.jpg" singer="郑少秋" count="0" is_vip="0" duration="263000" music_source="1" listenid="78281117493465033"></mp-common-clmusic></section><section style="margin-bottom: 0px;" data-pm-slice="0 0 []"><p><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;"><strong style="letter-spacing: 0.578px;"><span style="font-family: 新宋体, NSimSun;color: rgb(255, 104, 39);"><span leaf=""><span textstyle="" style="font-size: 18px;">全文4723字,阅读需时随你们便</span></span></span></strong></span></p><p><span leaf=""><br /></span></p></section><p><span lang="EN-US" style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">2004</span></span></span><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">年,对于万科来说,是不寻常的年份。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span lang="EN-US" style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">1983</span></span></span><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">年来深闯荡,王石随后创立了“深圳现代科教仪器展销中心”,经过二十年的苦心经营,跨越股份化改造和综合商社的门槛,万科成长为中国最具成长潜力的城市住宅开放商。</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">9</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">月</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">23</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">日,恰逢万科司庆</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">20</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">周年。二十年,既是对改革开放逝去黄金年代的最好总结,也是站在历史的风陵渡口,自信满满地对外宣布:下一步,万科将往何处去?</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">与草莽创业黄金遍地陷阱遍地的八零年代相比,一九九三年万科便将房地产,确切地说,是城市大众住宅开发,确立为主营业务,实乃明智之举。十年小步慢跑或大步快跑,万科果然成为国内房地产行业的真正领跑者。从历史选择而言,这是告别</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">1980</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年代的光荣与梦想,从机会主义向专业主义的哥白尼转型。摒弃野蛮生长,在理想主义旗帜下,汇集专业精英,打造一支梦幻组合的职业经理人团队,为万科的永续增长提供动力保障。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">除了“海盗计划”挖角社会精英,</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2000</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年,万科启动了“新动力”计划,旨在网罗名校优质毕业生,培养所用,那年夏天,</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">34</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">位新动力來到万科的总部集训时,还是在水贝二路</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">27</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">号那幢灰扑扑的厂房里。到了</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2002</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年夏天新动力再次汇聚深圳时,万科的总部已经是在梅林路</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">63</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">号了。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">梅林路</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">63</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">号的万科建筑研究中心,一度成为万科总部八年之久。这幢典型的现代主义风格建筑,由混凝土、玻璃、轻钢交织而成,北欧简约色调,主持设计建造的,是时任北京市建筑设计研究院深圳院副院长的肖楠,这位敦厚壮实笑脸常开的建筑师是天大高材生,虽乃土炮一枚,但对建筑有天生的敏感度,从日本偷师清水混凝土技艺成功后,他便将心得初次用于梅林路</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">63</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">号的实践,这也是国内第一次成功使用大模板混凝土浇筑技术,一次成型,混凝土表面光滑洁净,接近了日本八零年代的工艺水平。这座看似朴素的混凝土建筑,空间设计动静皆宜、素雅冷峻,黑白灰是其主色调,一下子达到了包豪斯主义的高度,当其时,鹏城建筑评论家贺承军博士将梅林路</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">63</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">号视为“深圳的两座半建筑”其中之一。随着项目落成,肖楠也被挖角,担任万科总部规划设计部总监一职,继姚大、莫大之后,万科设计条线又多了一位肖大。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">梅林路</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">63</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">号这幢奇特的现代主义建筑坐南朝北,其东半部的展览大厅可随时间流变,“万科设计师出国考察建筑插画速写展”、“王石攀登雪山摄影展”,“万二代童心未泯绘画展”成为每个流年的主题特展,复刻李诫“营造法式</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">”</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">榫卯结构的木质作品曾经很长时间伫立于大厅的正中央,静静地昭示着万科在建筑设计领域的勃勃雄心。这一传统木结构,与建筑本体冷硬的金属和大理石相映成趣,并构成了与清水混凝土呼应的至</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">cool</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">格调。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">万科总部员工在整座建筑的西半部一、二、三、四层办公,办公桌呈开放式设计,</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">125</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">位总部职员侧向而坐,格局打开,公共办公区域显得拥而不挤。如果说万科总部是职业经理人的教堂,东半部展览大厅有如祭坛,公共办公区域就是狭窄却游刃有余的信徒席了,作为中国房地产界教主一般的存在,王石的专属办公室就介于信徒席和祭坛之间,屋内挂着名家墨迹,字体潇洒飘逸:冬天宜补,下山老虎。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">“中国房地产界教主”,几乎是当时的媒体送给王石的溢美之词。老王年轻时十多年军旅生涯历炼,非常警惕这种低级红高级黑。即便在</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2003</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年王石声望达到首次顶峰时,他也对这种捧杀异常厌恶。五月登顶珠峰归来,王石在成都机场受到了明星般的追捧,当时</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">SARS</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">肆虐,阴影远未褪去,王石珠峰登顶被上升到国家层面,有了大国英雄的意味,在大会堂与涛哥握手的一刹那,王石肯定想起了十五年前那个决定万科命运的夏天。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">时年王石五十有二,他的内心依旧奔腾而焦灼,理想主义的气质伴随着他这一生,也给他带来了沉重的思考,以及枷锁。</span></span><span lang="EN-US" style="color:#E97132;mso-themecolor:accent2;"><span leaf=""><span textstyle="" style="font-size: 18px;">2001</span></span></span><span style="color:

#E97132;mso-themecolor:accent2;"><span leaf=""><span textstyle="" style="font-size: 18px;">年</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">7</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">月,王石在奔赴新疆慕士塔格峰时,在其亲自主持的“王石</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">online</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">”论坛签名栏,更新了哈维尔的名言</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">:</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">“病人比健康人更懂得什么是健康,承认人生有许多虚假意义的人,更能寻找人生的信念。”</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">就在几个月前,王石作为“王石</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">online</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">”版主,还和论坛网友大篇幅地讨论新教伦理与资本主义精神。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">“王石</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">online</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">”论坛是《万科》周刊</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">BBS</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">的内核。推动《万科》周刊网络化,是王石继</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">1992</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年春天之后的神之一手,“互联时代 网络联盟”,敏锐捕捉到第一次互联网浪潮的王石身先士卒,迅速学会了上网发帖灌水,并乐此不疲。这个集王石式游山玩水、经济人俱乐部、思想评论、笑谈股金、雕刻时光、饮食男女和海德沙龙于一体的网站高峰时有</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">22-28</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">个分论坛,讨论话题和掐架水平之高,令人侧目,江湖传闻当时央行货币政策委员会的成员,都经常挂在论坛上潜水,看看</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">VKer</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">在讨论什么。</span></span><span style="color:#E97132;mso-themecolor:accent2;"><span leaf=""><span textstyle="" style="font-size: 18px;">“万科周刊纸质版</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">+</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">网站”同步运营的模式,令万科早在移动互联网诞生之前,便完成了去中心化自媒体的先锋式探索。</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">那几年,《万科》周刊网站的精华帖子在《南方周末》“每周板砖排行榜”话题遴选中,至少能挤入前五名。时至今日,万科论坛网友线下聚会订房时的暗号,仍是“万科”。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">《万科》周刊网站的搭建,最早要追溯到</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2000</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年,那时候万科刚刚举办“新住宅运动”大会,王石喊出了“面向新经济 关注普通人”的口号。时任“新住宅运动”大会执行秘书长的周刊第六主编单小海,从上海归来,便急忙召集周刊的牛马们和电脑部的同事们,风风火火搞起了周刊网站。当时网站的野心很大,具备了</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">UGC</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">、社交属性和在线支付属性,无奈那个年代码农的代码水平和带宽有限,</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">UI</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">交互呈现也近乎粗糙,但就是这个粗糙的</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">BBS</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">,却神奇地让一群社会精英,汇聚在万科理想主义的旗帜之下,如蔷薇一般静静开放暗自妖娆。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">当时已兼任万科</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">CIO</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">的单小海曾是一位胆汁粘稠的诗人,</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">1998</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年王菲那英叫春之后,他奋不顾身地奔向深圳进入万科,完成了文艺青年向职业经理人的转变,但他身上诗人气质从未退却。在“新住宅运动”发刊词上,单小海激情喷射:“万科的梦想,便是要让广大中国人实现广泛的居住,以及自由和尊严的生活,人,真的能在大地上诗意地栖居。”此后未久,单小海潇洒离去,投身十里洋场大上海,从此隐于淮海中路,不知所踪。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">与单小海的感性相比,周刊的第七任主编王永飚多了几分江湖气和烟火气,脸上永远是“朴素的笑容”,“和而不同 &nbsp;</span></span><span lang="EN-US"><span style="mso-spacerun:yes;"></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">广交朋友”是他一贯的主张。周刊的棒子交到手里,他扬鞭一挥,催促着周刊的牛马们日以继夜夜以继日,不到半年,万周</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">BBS</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">迅速破圈,成长为国内最具人气的网站,若不是万科全资控股,当时的天使投资人必定蜂拥而至。曾经也是一位性感的诗人,飚飚自省和自我修正的职业经理人素质更为强烈,每次与王石谈完话,他都不忘在周刊“致读者”吆喝一声:周刊的编辑们,加油干啊!尽显广东农民的纯真本色。王永飚后来在万科的晋升之途还算平稳顺当,直到</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2018</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年才卸甲归去。麦田守望者是他的内心,但飚飚更渴望的是“人生若只如初见”。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">朴素的笑容,是那个年代万科人的普遍标识。高强度但有价值的工作压力下,“</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">Work hard ,Play hard”</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">是“健康丰盛人生”的具体诠释。这个口号成为了万科核心价值观最为核心的组成部分,当然,这一切都建基于一点:建设阳光照亮的体制。“专业化</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">+</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">规范化</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">+</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">透明度</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">=</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">万科化”是王石长期灌输的价值理念,从</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">1984</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年申请火车车皮那个故事开始,王石便下定决心,按照市场经济原则,走专业化、规范化的竞争之路。八八年股份化改造,万科特意邀请了香港会计师事务所撰写招股说明书的英文版本。深圳威登别墅作为万科开发的第一个住宅项目,王石参加土地竞拍时多加了一个零,咬着牙拿下,因为市场经济的实质,就是一诺千金。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">对于现代企业制度的天然好感,很大概率是源自王石观察世界的独特方式。八零年代王石出差香港,别的老板一定要大酒楼</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">KTV</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">,他偏偏喜欢钻到各大书局唱片铺,古典</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">CD</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">和港版书买了不知凡几,因为对古典音乐的热爱,还有缘结识了后来的万科第一个人大股东刘元生老师。不无巧合的是,总部位于香港的华润集团,也在</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2000</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年成为了万科第一公司大股东。那一年,王石派出周刊第一任主编郭钧,试图整合万科华润,打造“中国房地产行业的航空母舰”,但是华润半个多世纪以来的深厚基因,岂能是王石一员书生爱将所能承接的?郭钧折戟之后,万科在华润的全力支持下,全方位持续领跑了中国房地产行业差不多</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">15</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年。当年华润入主万科之后,媒体蜂拥而至,王石面对各方的提问,给出了经典王石式的回答:“我不担心(换人),如果换了王石,万科能发展得更好,这说明华润是站在巨人的肩膀上做起来的;如果万科发展得不如换人以前,这说明华润换错了人。”</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">宁高宁和王石是融洽的,这对江湖兄弟有着难以言状的高山流水之情</span></span><span style="color:#E97132;mso-themecolor:

accent2;"><span leaf=""><span textstyle="" style="font-size: 18px;">(另见万字长文:江湖的最后两个大佬)</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">。十五年间,万科与华润一直处于双赢的状态,直到</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2015</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">7</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">月,这个格局被野蛮人姚振华冲破。宝能举牌万科意图蛇吞象,“宝万大战”可说是中国企业史上最为惨烈也最为悲壮的一幕。历经两年之久,最终,姚振华被击退,华润退出,深圳地铁入主,王石于</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2017</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年卸下了万科集团董事局主席的职位,交棒给亲传弟子郁亮</span></span><span style="color:#E97132;mso-themecolor:accent2;"><span leaf=""><span textstyle="" style="font-size: 18px;">(另见万字长篇连载:万科狙击手)</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">。</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2015</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">12</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">月中旬,当战情最为胶着之际,王石面对北京万科全体说了一番话,核心就是:万科的信誉靠什么维持?就是靠我们的团队,靠我们的四万名员工。万科的品牌信誉已经建立起来了,只要中国改革开放不变,中国的转型不变,只要万科的价值观不变,我们就应该充满信心。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">充满信心是王石一贯的姿态,对改革开放进入深化阶段一直保持乐观,这在</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2004</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年体现得尤为明显。万科二十周年的主题</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">slogan</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">是“成就·生活·梦想”,为达成这一目标,万科将接下来的</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2005</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年确定为“颠覆 &nbsp;引领 &nbsp;共生”。一次完成跨年度的主题</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">slogan</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">策划,正是源自谭华杰的手笔。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">这位后来接任万科董秘一职的人间奇才,文理术艺四修,天文地理自然人文奇门遁甲诗词歌赋无一不通,媒体打交道久了,将他称为“大师”。谭大师主政万科董办期间,万科年度报告的“致股东”一文刚发布,都会成为本土金融投资圈热议的话题。万科</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2004</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">、</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2005</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年的主题</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">slogan</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">解读,高度契合了谭华杰荷尔德林式的“大诗”气质。</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2023</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年,万科发布公告,谭华杰不再担任万科食品事业部(</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">BU</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">)首席合伙人。这位当代邬思道终于堪破玲珑棋局,继</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2016</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年将董秘之位让予湖南美女朱旭之后,事了拂衣去,深藏身与名。也许,在江湖人迹罕至之处,谭大诗与他的小龙女,正比试箭术的高低呢。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">王石交棒之后,郁亮兢兢业业承担起了宝万大战之后再次提振万科的责任。从“郁胖”到“郁帅”,郁亮花了差不多</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">7</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年时间,终于成为中国房地产企业中最会跑步的“亮仔”,万科也被称为“万科运动员股份有限公司”</span></span><span style="color:#E97132;mso-themecolor:accent2;"><span leaf=""><span textstyle="" style="font-size: 18px;">(另见万字长文:郁亮的另一面)</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">。</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2015</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">12</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">月</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">22</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">日,是郁亮的</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">50</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">岁生日。王石写了一条寄语,字体依旧飘逸,内容为:“郁亮,风雨见彩虹。王石</span></span><span style="mso-spacerun:yes;"></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">2015</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">年</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">12</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">月</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">22</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">日于深圳。”</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">这一刻,天地动容,二十五年来的千言万语,尽在此中(泪目</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">/(</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">ㄒ</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">o</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">ㄒ</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">)/~~</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">)</span></span></span></p><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img js_insertlocalimg" data-ratio="0.8272727272727273" data-s="300,640" data-type="jpeg" data-w="550" type="block" data-imgfileid="100000493" style="height: auto !important;" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/qrV2UmRxpFsUXx4VndKoMBK1avBIMicZQvNxu0DyFGdr0o0JDaldLwrwUZGWkSGhwnJicjgJWLEAlSngUyf0ydrw/640?wx_fmt=jpeg&amp;from=appmsg" /></section><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">是啊,正如老学士所预言,随着长夏的结束,一个漫长的凛冬凌空而降。雪飘夜寒之中,郁亮扛起来的万科,传奇还能续写多久?万科的“大道”还能否致远?无人知晓答案。唯一的可能是,从冰与火之歌千年的轮回观之,当凛冬结束之际,龙族的号角再次响起,载着飙风女刺客的龙族之船缓缓出港,驶向布拉佛斯海峡,继续探触海洋文明的深邃与瑰丽。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">数日前,收到广陵君从东瀛寄来的信札和老照片,此刻的上海仔仔安坐于朴次茅斯海港的岸边,一口气读完璀璨斑驳的大史记,窥见珊瑚骨骼般的时光,心绪澎湃如昨。英伦冬日艳阳煦暖得令人浑身舒坦,北大西洋吹拂的海风依旧凛冽,身后一排排皆为百年以上历史的民居商铺,错落有致、典雅芬芳,沉静自然地传递着大英帝国骨子里的自信与骄傲,这种天生元气充沛的基因,为人类社会带来了近五百年的现代化秩序。</span></span><span lang="EN-US"><o:p></o:p></span></span></p><p><span style="font-size: 12pt;font-family: 华文中宋;"><span leaf=""><span textstyle="" style="font-size: 18px;">天不生大英,万古如长夜。念及此,将桌上剩余的半杯威士忌徐徐饮尽,</span></span><span lang="EN-US"><span leaf=""><span textstyle="" style="font-size: 18px;">Scarlett</span></span></span><span leaf=""><span textstyle="" style="font-size: 18px;">正从远处过来,襟冻的她一袭碎花长裙,手捧蔷薇,艳阳下仿佛盛开的英伦玫瑰,上海仔仔不禁微微一笑,手中的信札跌落一地,余生有幸,永恒璀璨在涅槃之后绽放。此时此刻,地产江湖的那些纷纷攘攘,便可一笑置之,早已是风云谷之外的秦腔皮影罢了。</span></span></span></p><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img js_insertlocalimg" data-ratio="0.6666666666666666" data-s="300,640" data-type="jpeg" data-w="1080" type="block" data-imgfileid="100000488" style="height: auto !important;" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/qrV2UmRxpFsUXx4VndKoMBK1avBIMicZQ4JMicNCX4s9aKuJZ4kdy6ReAbAfVznFe4zq0bb3fwyiatiatqhliafcHDg/640?wx_fmt=jpeg&amp;from=appmsg" /></section><section data-style-id="25720" data-type="undefined" data-id="25720" data-vip="1" data-free="0"><section style="margin-top: 10px;margin-bottom: 10px;"><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img" data-ratio="0.06141732283464567" data-type="gif" data-w="635" style="width: auto;height: auto !important;" data-imgfileid="100000494" data-src="https://mmbiz.qpic.cn/mmbiz_gif/qrV2UmRxpFsUXx4VndKoMBK1avBIMicZQ4uicZHiaDsl92QQqpyqNJQ8gK6hrcBPqEMpSBLjmurpZHicZPRcJicUe6g/640?wx_fmt=gif&amp;from=appmsg" /></section></section></section><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img" data-ratio="0.4398148148148148" data-s="300,640" data-type="png" data-w="1080" data-imgfileid="100000421" style="height: auto !important;" data-src="https://mmbiz.qpic.cn/mmbiz_png/qrV2UmRxpFs5GPVxD9iaQYymFK3knZAYO6ysFtKXEvbDJ1t5dmicSiapyJ3aP4CA9yX4pNtaDX2uR2MyjcFpCxZZQ/640?wx_fmt=jpeg" /></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p>

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