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堆砌功能是产品大忌 转载

发布于 2023-07-10

<p style="text-align: center;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.4255555555555556" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/oiahUpZpq16QIOJYG29jHjUBEQL9rbswY6t8pwgwhY1z0TKdZ2t2lNhtnfEhdFH5aW4DxgQ9jXeaIrhMsrH8NQg/640?wx_fmt=png" data-type="png" data-w="900" style="" /></p><p style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, &quot;system-ui&quot;, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;line-height: 1.6em;"><br /></p><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, &quot;system-ui&quot;, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;line-height: 1.6em;margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, &quot;system-ui&quot;, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;line-height: 1.6em;margin-left: 16px;margin-right: 16px;"><span style="outline: 0px;font-size: 14px;letter-spacing: 1px;visibility: visible;"><strong style="outline: 0px;visibility: visible;">454/366</strong></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, &quot;system-ui&quot;, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;line-height: 1.6em;margin-left: 16px;margin-right: 16px;"><span style="outline: 0px;font-size: 12px;color: rgb(255, 41, 65);letter-spacing: 1px;visibility: visible;">2023.7.10</span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, &quot;system-ui&quot;, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;line-height: 1.6em;margin-left: 16px;margin-right: 16px;"><span style="outline: 0px;font-size: 12px;color: rgb(178, 178, 178);letter-spacing: 1px;visibility: visible;">商业体验沉思录 ComUX Thinking</span></section><p style="outline: 0px;font-family: system-ui, -apple-system, &quot;system-ui&quot;, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;"><br style="outline: 0px;visibility: visible;" /></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;text-wrap: wrap;background-color: rgb(255, 255, 255);font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;font-size: 13px;font-family: &quot;Helvetica Neue&quot;;color: rgb(0, 0, 0);letter-spacing: normal;visibility: visible;"><br style="outline: 0px;visibility: visible;" /></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="outline: 0px;visibility: visible;font-size: 14px;letter-spacing: 2px;"><strong style="outline: 0px;visibility: visible;"><span style="font-size: 14px;color: rgb(56, 56, 56);outline: 0px;visibility: visible;">如果说过去多做功能会让产品有竞争力,但现在则可能正相反。</span></strong></span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(56, 56, 56);outline: 0px;visibility: visible;font-size: 14px;letter-spacing: 2px;">如果你不能思考清楚自己产品是基于什么商业和用户场景逻辑去架构的,<strong>那么你很有可能会创造出一堆无人问津的功能,并获得一点点“我在做事”的虚幻的安全感。</strong></span><span style="font-size: 14px;letter-spacing: 2px;color: rgb(56, 56, 56);outline: 0px;visibility: visible;"></span></p><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-croporisrc="https://mmbiz.qpic.cn/sz_mmbiz_png/oiahUpZpq16QIOJYG29jHjUBEQL9rbswY9LODzItd8fQ2aX8p4qKrfwxGDPSdBsafE1H2cg9HjDUI4pWNcddFog/0?wx_fmt=png" data-cropx1="0" data-cropx2="1024" data-cropy1="271.94139194139194" data-cropy2="752.058608058608" data-galleryid="" data-ratio="0.4697265625" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/oiahUpZpq16QIOJYG29jHjUBEQL9rbswY0KG0icmpMTQc1oz441IxveRsIXQMV3aGaV1WgPOvUSSpze6ITHQVBZw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style="width: 546px;height: 256px;" /></section><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;letter-spacing: 2px;">但其实并不是功能多的产品就是好产品,适合场景用户需求的才是好产品,并且足够的简单和体验感好。这个价值观,正在慢慢的成为用户的共识。</span><br /></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 2px;"><strong><span style="font-size: 14px;">我最近一年听到最多用户的声音就是:简单一点吧,求求了。</span></strong></span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;letter-spacing: 2px;"><strong>堆功能 <span style="font-size: 16px;color: rgb(255, 41, 65);">=</span>&nbsp;自己没想明白的胡来。</strong></span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 2px;"><span style="font-size: 14px;color: rgb(56, 56, 56);outline: 0px;visibility: visible;">造成变化的原因很多,最核心的是以前是增量市场,并且用户注意力资源还可以挖掘,资本市场也比较看好我们的市场,有足够多的成本让我们去尝试。一个粗糙的产品有活路,数据可以很轻易做好看。</span><span style="color: rgb(56, 56, 56);font-size: 14px;">而现在不同了,我们每个人必须思考,在有限的资源下,如何创造让用户认可的价值,并形成交易。</span></span></p><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-croporisrc="https://mmbiz.qpic.cn/sz_mmbiz_png/oiahUpZpq16QIOJYG29jHjUBEQL9rbswYQSyutpSRNLUicgcibvYyiaE3Coq9G0nMhMd6fjzic3QexryIY2c6ibm7u6A/0?wx_fmt=png" data-cropx1="0" data-cropx2="1024" data-cropy1="352.5860805860806" data-cropy2="768.9377289377289" data-galleryid="" data-ratio="0.40625" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/oiahUpZpq16QIOJYG29jHjUBEQL9rbswYgnNGicGe95krTPHr4anHsXPvOQI5G7icEUwGrFe890DhIuHREVJDxR8w/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style="width: 546px;height: 222px;" /></section><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><em style="letter-spacing: 0.544px;font-size: var(--articleFontsize);color: rgb(136, 136, 136);"><span style="font-size: 20px;"><span style="letter-spacing: 2px;outline: 0px;visibility: visible;">“做产品和商业,越来越需要工程和科学思维。</span><span style="letter-spacing: 2px;">这是一个大浪淘沙的过程,没有这种思维方式的产品人将被淘汰。”</span></span></em><br /></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 2px;"><strong style="letter-spacing: 0.544px;font-size: var(--articleFontsize);"><span style="color: rgb(56, 56, 56);font-size: 14px;">我们每个人必须思考,在有限的资源下,如何创造让用户认可的价值,并形成交易。</span></strong><br /></span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(56, 56, 56);font-size: 14px;letter-spacing: 2px;">产品要放弃无脑的堆砌,而是要变成某种精巧的解决方案。<br /></span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(56, 56, 56);font-size: 14px;letter-spacing: 2px;">功能越多越好,就好像把唱歌理解为高音越高越好,这是没有跟上时代的表现。</span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(56, 56, 56);font-size: 14px;letter-spacing: 2px;">如何解决?几个方法:</span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><br /></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="font-size: 18px;"><strong style="letter-spacing: 0.544px;font-size: var(--articleFontsize);"><span style="color: rgb(255, 41, 65);outline: 0px;letter-spacing: 2px;visibility: visible;">_1.构建用户价值模型,不被手段绑架</span></strong></span><br /></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="outline: 0px;color: rgb(56, 56, 56);letter-spacing: 2px;font-size: 15px;visibility: visible;">最近的一次产品探讨,一个客户提出了一个关于iOS的有趣问题。</span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><strong><span style="outline: 0px;color: rgb(56, 56, 56);letter-spacing: 2px;font-size: 15px;visibility: visible;">“为什么iOS的桌面上设计如此稳定?而任何的设计都是在一个逻辑上不断迭代演进?为什么国内的厂商只能跟在后面,或者互相抄一抄,并且没有自信?”</span></strong></p><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.6666666666666666" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/oiahUpZpq16QIOJYG29jHjUBEQL9rbswY7f5XuNjydHwyiadxzYMDvHP2xiaNK6v87K61Aic3uHibHZuuV6wUcNXAwg/640?wx_fmt=webp" data-type="webp" data-w="1080" style="" /></section><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(56, 56, 56);font-size: 15px;letter-spacing: 2px;">其实这是一个好问题,我们最终的答案是,因为我们可能并没有深刻理解桌面的用户使用场景,没有把用户的操作成本和收益行为彻底的结构化,只是从解决方案的表象去看桌面设计,只能在功能点上增增减减,所以就总也没有一个核心逻辑,于是就会随着流行趋势和别人的风格不断改变,没办法可积累的做设计。</span><br /></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color:#383838;"><span style="font-size: 15px;letter-spacing: 2px;">最终我们画了一个矩形,用两个维度把用户操作桌面的成本明细,并梳理了整体用户的任务流的优先级和价值,重新Review了所有控件的实现能力,才发现了新的机会。</span></span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><em><strong><span style="color:#383838;"><span style="font-size: 15px;letter-spacing: 2px;">注:这个逻辑图绝对不是用户体验地图,而是比体验地图更底层的规律。体验地图只是行为表象。</span></span></strong></em><strong><span style="color:#383838;"><span style="font-size: 15px;letter-spacing: 2px;"></span></span></strong><span style="color:#383838;"><span style="font-size: 15px;letter-spacing: 2px;"><br /></span></span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color:#383838;"><span style="color: rgb(56, 56, 56);font-family: &quot;Helvetica Neue&quot;;font-size: 15px;letter-spacing: 2px;text-wrap: wrap;background-color: rgb(255, 255, 255);">所以用户价值模型其实回答的是结构化逻辑化的现实,基于这个现实,我们怎么通过产品去解决问题,而不是基于我们有什么新技术,新点子或者新的炫酷功能。</span></span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color:#383838;"><span style="color: rgb(56, 56, 56);font-family: &quot;Helvetica Neue&quot;;font-size: 15px;letter-spacing: 2px;text-wrap: wrap;background-color: rgb(255, 255, 255);">本末不能倒置。</span></span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color:#383838;"><span style="font-size: 15px;letter-spacing: 2px;">有了理解现实的工具,自然就可以重新自信的创造简洁合适用户场景的产品。</span></span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color:#383838;"><span style="font-size: 15px;letter-spacing: 2px;"><br /></span></span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="font-size: 18px;"><strong style="letter-spacing: 0.544px;font-size: var(--articleFontsize);"><span style="color: rgb(255, 41, 65);outline: 0px;letter-spacing: 2px;visibility: visible;">_2.从核心逻辑不断长大,知道自己能做什么</span></strong></span><br /></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="outline: 0px;color: rgb(56, 56, 56);letter-spacing: 2px;font-size: 15px;visibility: visible;">所以当我们有了一个对用户价值和商业市场的基本判断模型之后,找到适合我们自己的核心逻辑就变得非常重要。</span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="outline: 0px;color: rgb(56, 56, 56);letter-spacing: 2px;font-size: 15px;visibility: visible;">每个团队都有自己擅长的部分,而进入市场的时间和阶段也都不一样,所以我们选择构建自己产品的核心能力也不会一样。</span><strong><span style="color: rgb(56, 56, 56);font-size: 15px;letter-spacing: 2px;">就好像虽然电动车都是一个时代的出行产品,但每家公司的投入方向,沉淀壁垒,成本收益效率都不是很相同。</span></strong></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="color: rgb(56, 56, 56);font-size: 15px;letter-spacing: 2px;">而我们在做任何新功能的时候,都应该知道自己在围绕什么核心价值逻辑去判断,做什么,不做什么,什么功能做到哪投入多少就够了。所以做产品克制并不是做的少,而是依据逻辑进行产品设计边界的判断。</span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="color: rgb(56, 56, 56);font-size: 15px;letter-spacing: 2px;"><br /></span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="font-size: 18px;"><strong style="letter-spacing: 0.544px;font-size: var(--articleFontsize);"><span style="color: rgb(255, 41, 65);outline: 0px;letter-spacing: 2px;visibility: visible;">_3.验证效率大于完美程度,减小Ego</span></strong></span><br /></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="outline: 0px;color: rgb(56, 56, 56);letter-spacing: 2px;font-size: 15px;visibility: visible;">产品设计最可怕的是在会议室里憋一个完美的设计。</span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="outline: 0px;color: rgb(56, 56, 56);letter-spacing: 2px;font-size: 15px;visibility: visible;">有人说,APPLE不做用户调研,这是最大的误解。我和苹果的人员了解过,他们会经常让AppleStore里的天才吧的服务人员加入产品设计团队。</span></p><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.665625" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/oiahUpZpq16QIOJYG29jHjUBEQL9rbswYV4tbySXlgDhuTNXHKuzvjjFwY4pUovIjvicYTLABiaawbqV5xvKiak4sw/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="" /></section><p style="text-align: left;margin-left: 16px;margin-right: 16px;"><span style="font-family: &quot;Helvetica Neue&quot;;text-align: justify;outline: 0px;color: rgb(56, 56, 56);letter-spacing: 2px;font-size: 15px;visibility: visible;">因为他们才是整个苹果和用户最近的人,因为他们每天都在解决用户问题。</span><span style="font-family: &quot;Helvetica Neue&quot;;text-align: justify;color: rgb(56, 56, 56);font-size: 15px;letter-spacing: 2px;">而对于天才吧的成员来说,他们也更愿意参与Apple的苹果设计。</span></p><section style="font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;text-align: left;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(56, 56, 56);font-size: 15px;letter-spacing: 2px;">所以最快速的拿到用户感受,理解用户,是重要的。每个团队都应该注重关键决策的测试方法和效率而不是自己做决策。</span></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;text-align: left;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(56, 56, 56);font-size: 15px;letter-spacing: 2px;">而这个验证能力和效率以及分析的能力越强,越能够帮助我们在产品决策上更清晰的做取舍。</span></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;text-align: left;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(56, 56, 56);font-size: 15px;letter-spacing: 2px;">明确每个产品动作的成本,并且明确这个产品决策带来的成本和收益的可能,才能真正做正确的产品决策。</span></section><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="letter-spacing: 2px;font-size: 18px;"><span style="color:#ff2941;"><strong>|</strong></span></span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="color: rgb(56, 56, 56);font-family: &quot;Helvetica Neue&quot;;font-size: 15px;letter-spacing: 2px;text-wrap: wrap;background-color: rgb(255, 255, 255);">所以优雅的产品设计,其实本质是一个发现现实、结构化现实、定好战略并快速测试拿结果的过程,它需要我们把这个流程跑的更加的紧密快捷。</span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="color: rgb(56, 56, 56);font-family: &quot;Helvetica Neue&quot;;font-size: 15px;letter-spacing: 2px;text-wrap: wrap;background-color: rgb(255, 255, 255);">其实回想,我们会养成堆砌功能的习惯,只是早期的时候我们增长好,竞品少,竞争不厉害,所以做什么可能只要用户能忍就没事。<br /></span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="color: rgb(56, 56, 56);font-family: &quot;Helvetica Neue&quot;;font-size: 15px;letter-spacing: 2px;text-wrap: wrap;background-color: rgb(255, 255, 255);">但现在不同了,你可能只有一次机会,把能做的事情减小到最少,把能给的场景下的价值到最大,让用户做最简单的决策,并且用起来舒适,才能真正的留下它的心。</span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="color:#383838;"><span style="font-size: 15px;letter-spacing: 2px;">请让我回归那句话:</span></span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="font-size: 20px;"><strong><span style="color:#383838;"><span style="font-size: 20px;letter-spacing: 2px;">“产品设计和商业建构是科学与工程,没有这个思维的人,终将被淘汰,尤其是在未来的AI时代。”</span></span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="color: rgb(56, 56, 56);font-family: &quot;Helvetica Neue&quot;;font-size: 15px;letter-spacing: 2px;text-wrap: wrap;background-color: rgb(255, 255, 255);">以上。</span></p><p style="margin-right: 16px;margin-left: 16px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="color: rgb(56, 56, 56);font-family: &quot;Helvetica Neue&quot;;font-size: 15px;letter-spacing: 2px;text-wrap: wrap;background-color: rgb(255, 255, 255);">- 辉。</span></p><p style="outline: 0px;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-kerning: auto;font-optical-sizing: auto;font-feature-settings: normal;font-variation-settings: normal;font-stretch: normal;line-height: 2em;font-family: &quot;Helvetica Neue&quot;;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color:#383838;"><span style="font-size: 15px;letter-spacing: 2px;"><br /></span></span></p><p style="margin-right: 8px;margin-left: 8px;outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;color: rgb(34, 34, 34);background-color: rgb(255, 255, 255);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: center;"><em><span style="outline: 0px;color: rgb(136, 136, 136);font-size: 12px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 1px;"><strong style="outline: 0px;color: rgb(34, 34, 34);"><span style="outline: 0px;color: rgb(214, 214, 214);font-size: 16px;"><strong style="outline: 0px;color: rgb(86, 86, 86);letter-spacing: 2px;"><span style="outline: 0px;color: rgb(217, 33, 66);">|</span></strong></span></strong></span></em></p><p style="outline: 0px;font-family: system-ui, -apple-system, &quot;system-ui&quot;, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzIyOTgyMTM2Mg==&amp;mid=2247490804&amp;idx=1&amp;sn=4053e4fb37f1cfdab29b1e92d8c64245&amp;chksm=e8bd8229dfca0b3f61ae39d6c8efb7b87d2021fbb722c6bdee4c3f20c58f8db64fb9e0634190&amp;scene=21#wechat_redirect" textvalue="你已选中了添加链接的内容" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="1" hasload="1"><span class="js_jump_icon h5_image_link" style="outline: 0px;line-height: 0;vertical-align: bottom;user-select: none;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.5555555555555556" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/oiahUpZpq16RhxlM79Y7QYUibxRtvAX2EfTSINqG9ykdYnNbFpicvdRWa4J7kicLibX9CDTALfZaNjF2HnFDgkhOKpA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="900" style="outline: 0px;border-width: 0px;border-style: initial;border-color: initial;visibility: visible !important;width: 677px !important;" /></span></a></p><section style="margin-right: 8px;margin-left: 8px;outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;color: rgb(34, 34, 34);background-color: rgb(255, 255, 255);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;min-height: 1em;text-align: center;"><em><span style="outline: 0px;font-size: 14px;letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(255, 41, 65);"><strong style="outline: 0px;color: rgb(34, 34, 34);"><span style="outline: 0px;color: rgb(214, 214, 214);font-size: 16px;"><strong style="outline: 0px;color: rgb(86, 86, 86);letter-spacing: 2px;"><span style="outline: 0px;color: rgb(217, 33, 66);">|</span></strong></span></strong></span></strong></span></em></section><section style="margin-right: 8px;margin-bottom: 0px;margin-left: 8px;text-wrap: wrap;outline: 0px;background-color: rgb(255, 255, 255);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: center;line-height: normal;"><span style="color: rgb(136, 136, 136);font-size: 12px;letter-spacing: 1px;">我的知识社群,欢迎来这里直接提问</span></section><section style="margin-right: 8px;margin-bottom: 8px;margin-left: 8px;outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;color: rgb(34, 34, 34);background-color: rgb(255, 255, 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&quot;Microsoft YaHei&quot;, Arial, sans-serif;min-height: 1em;text-align: center;"><strong style="font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;font-size: var(--articleFontsize);color: rgb(0, 0, 0);"><em style="outline: 0px;"><span style="outline: 0px;font-size: 12px;letter-spacing: 1px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;"><strong style="color: rgb(34, 34, 34);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;outline: 0px;"><span style="outline: 0px;color: 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