官网首页 › 研究观点 › 观点正文

大数据如何助力地产投资开发,最新内幕流出……

发布于 2015-10-10

<pre ng-bind-html="message.MMActualContent">首先,给大伙汇报一下我们的<strong>工作思路</strong>。(说好的内幕呢?!怎么是工作汇报?!)从房地产角度,如果我们要全面去理解一个城市,做出正确的投资判断,我们需要了解两个方面的内容:土地+客户。<br />1、经济数据,找出对城市贡献最大的行业;<br />2、客户数据,找出最有价值的客户群;<br />3、POI找出集聚贡献最大行业的最有价值板块;<br />4、交通覆盖数据,找出最有价值板块的周边板块机会;<br />5、板块聚类,按照板块继续移动大数据的分析,描绘出不同板块各自的客户画像;<br />6、结合客户画像和城市地图,给开发商提供投资咨询建议:在什么样的板块,获取什么样的地块,开发什么样的产品,卖给什么样的客户群体。<br />以上,是为禾略房地产大数据1.0产品。<br />接着,给大伙简单展示一下我们的产品<strong>开发进度</strong>。</pre><pre ng-bind-html="message.MMActualContent"><br /><br /><br />拿对地,至少成功了50%;拿错地王,可能让一家公司彻底破产。万科的城市地图,绝对是为投资决策保驾护航的神兵利器,伴随新技术的应用,今天我们可以更加便利精准且低成本的使用这一工具。<br />比如:<br />1、通过经济数据分析,得到对上海经济影响重大的行业排行;<br />2、通过客户数据分析,得到未来三年有购房意向的从业人群排行;<br />3、交叉得出最有价值购房人群排行;<br />4、通过POI得到“行业x客户”分布地图,也就是城市地图的雏形。<br />最后展示一下上海金融行业的城市地图,顺带看看陆家嘴和七宝的详细指标吧<br /></pre><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlhKrG0J0ApfmGnLwwZxPibEOozK2yBvxBLPk2zzpicvJmQQ2s1xPUIsibJA/0?wx_fmt=jpeg" data-ratio="0.562624254473161" data-w="" /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlhgXYfHdhAibATJQYicic8BG98tjCvtEsGe5mpmtAnk5TDcIDF1IO9Oz3zw/0?wx_fmt=jpeg" data-ratio="0.562624254473161" data-w="" /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlhfvLMxbl2fmNd4Q6R1hDrl5xVyayK6XavExgDK2FwRibOd0bcSH5sPZw/0?wx_fmt=jpeg" data-ratio="0.562624254473161" data-w="" /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlhASfZT31diaLRQbEmWdyqHv9YXb8hlcLriaicUahWKJdTEI6icckwscvq3w/0?wx_fmt=jpeg" data-ratio="0.562624254473161" data-w="" /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlhHqROe2ouGk2K8RgtKs9WARFdibvjzUYYjYZJNibqduhsDrbibfgdVssTg/0?wx_fmt=jpeg" data-ratio="0.562624254473161" data-w="" /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlhAJJHBDO3GzC3K7wXLEVLCfnPSnkHDRVJ7iaFobuGatDKILjKECUK80g/0?wx_fmt=jpeg" data-ratio="0.562624254473161" data-w="" /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlhoN1LjV8INjJrribQYTZvU5iaIwJy5sBYmoFVbPiblBX1zkPMBgjINU4jA/0?wx_fmt=jpeg" data-ratio="1.562624254473161" data-w="" /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlh8eHRkIWicvicDIQ3s9rcEa3WicL4otPgViaLpEe3iarU9uLvVOuJDC9Wwng/0?wx_fmt=jpeg" data-ratio="1.6819085487077534" data-w="" /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlh6ceSbcpGmRrItl95AT8HtH3Ps3B35EfcLkOvTUVnJEzgRIhoB1cHsw/0?wx_fmt=jpeg" data-ratio="1.6918489065606361" data-w="" /><br /></p><pre ng-bind-html="message.MMActualContent"><strong>#地以类别#</strong>在上海,我们对120万移动大数据和30万地理大数据进行基础处理,人口密度,职住比,商住比,消住比,房价,租金,离散系数等等。继而进行<strong>“聚类分析”</strong>,于是,如图二所示,我们可以量化的、科学的把具有同样土地属性及区域个性的板块划分出来。顺带普及一下什么是“离散系数”和“聚类分析”。PS:我是负责提需求的学渣,不要问我模型算法那些,都是科学家同事们做的。。。<br /></pre><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlhILMGCJBFORaLOYnCjOKpY3wv9AtQiaNWhCpPfXDqJdiagNXJuqcV7FYw/0?wx_fmt=jpeg" data-ratio="1.0457256461232605" data-w="" /><br /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlhBwuv9nL3kHY37fJ3SBfyUicLRkb5vOXjiaWOZaibssxu5exKibicZJMYQ2w/0?wx_fmt=jpeg" data-ratio="0.9980119284294234" data-w="" /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlhfXdYfm2hPc66s8vlhQAibYzguR7hzQibP3ISOGTVXxNVoL4zTCJo3iatw/0?wx_fmt=jpeg" data-ratio="1.3996023856858848" data-w="" /></p><p style="white-space: normal;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG5dLrSS8Jt47yND0IFUdOlh2syAQ60YxGGoqKEtV7zQxNMUzytsEzJ6ibseJicz2JsUy6fW3FIKZ2qg/0?wx_fmt=jpeg" data-ratio="0.7137176938369781" data-w="" /></p><p style="white-space: normal;">嗯~这才是内幕嘛~~~</p><p style="white-space: normal;"><br /></p><p style="white-space: normal;"><br /></p><p style="white-space: normal;"><br /></p><fieldset class="tn-Powered-by-XIUMI" style="color: inherit; font-family: inherit; white-space: normal; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; min-width: 0px; background-color: rgb(255, 255, 255); border: 0px; clear: both; font-size: 21.111112594604492px; font-weight: bold; text-align: center; text-decoration: inherit; word-wrap: break-word !important;"><fieldset class="tn-Powered-by-XIUMI" style="color: inherit; font-family: inherit; font-size: 1em; font-weight: inherit; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; min-width: 0px; border: 0px; clear: both; text-align: justify; text-decoration: inherit; word-wrap: break-word !important;"><fieldset class="tn-Powered-by-XIUMI" style="margin: 0.5em 0px 1.5em; padding: 0px; max-width: 100%; box-sizing: border-box; min-width: 0px; font-size: 13.63636302947998px; color: rgb(129, 120, 119); border: none; word-wrap: break-word !important;"><section class="tn-Powered-by-XIUMI" style="margin: auto; padding: 0px; max-width: 100%; box-sizing: border-box; width: 3em; font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: center; text-decoration: inherit; color: rgb(255, 255, 255); border-color: rgb(249, 110, 87); word-wrap: break-word !important;"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; width: 3em; height: 3em; display: inline-block; vertical-align: middle; line-height: 3.5em; overflow: hidden; border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; background-color: rgb(249, 110, 87); font-family: inherit; word-wrap: break-word !important;"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">更多</section></section><section class="tn-Powered-by-XIUMI" style="margin: -0.92em auto auto; padding: 0px; max-width: 100%; box-sizing: border-box; width: 0px; border-top-width: 3em; border-top-style: solid; border-top-color: rgb(249, 110, 87); font-family: inherit; border-bottom-color: rgb(249, 110, 87); word-wrap: break-word !important; border-left-width: 1.4em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 1.4em !important; border-right-style: solid !important; border-right-color: transparent !important;"></section></section></fieldset><fieldset class="tn-Powered-by-XIUMI" style="margin: 0.8em 0px 0.5em; padding: 0px; max-width: 100%; box-sizing: border-box; min-width: 0px; text-align: center; font-size: 13.63636302947998px; color: rgb(129, 120, 119); border: 0px; word-wrap: break-word !important;"><span class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box; display: inline-block; border-top-left-radius: 0.5em; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0.5em; box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: rgb(160, 160, 160); border-color: rgb(249, 110, 87); word-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important; word-wrap: break-word !important;">禾略中国:helue_China</p></span></fieldset><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; font-size: 13.63636302947998px; color: rgb(129, 120, 119); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; text-align: center; font-size: 13.63636302947998px; color: rgb(129, 120, 119); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 10px; box-sizing: border-box !important; word-wrap: break-word !important;"></span></p><hr style="margin: 0px; padding: 0px; max-width: 100%; font-size: 13.63636302947998px; color: rgb(129, 120, 119); box-sizing: border-box !important; word-wrap: break-word !important;" /><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; text-align: center; font-size: 13.63636302947998px; color: rgb(129, 120, 119); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 10px; box-sizing: border-box !important; word-wrap: break-word !important;">陪你想,陪你写,陪你玩</span></p><p><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 10px; box-sizing: border-box !important; word-wrap: break-word !important;"><br /></span></p></fieldset></fieldset><p style="white-space: normal; text-align: center;"><img title="HL.jpg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6l3Ayok2VDEG1DEiaowh4h7ZNm2cjNogk769tjEMRZJKRgeJ5kWrsUR8Eicfn1AkzQPOjicicrgKUvPw/0?wx_fmt=jpeg" data-type="jpeg" data-ratio="1.1053677932405566" data-w="" /></p><p><br /></p>

← 返回观点全库