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好奇心 | 做一个万科同款“大数据分析平台”需要多少钱

发布于 2017-03-10

<p><span style=" color: rgb(62, 62, 62) ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ">1月份,万科大数据分析平台的DEMO一出,收割了无数同行的膝盖</span></p><p><span style=" color: rgb(62, 62, 62) ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; "></span></p><p><img data-type="gif" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG7uXpOxam8ZZwzRYibWibv8ZRbodicIGicMLX4RoBRKU3Hn02jzkUUGmByGpib4NVQGR5HocsiaWfXjVPicA/0?wx_fmt=gif" style="" data-ratio="0.5420560747663551" data-w="1284" /></p><p><img data-type="gif" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG7uXpOxam8ZZwzRYibWibv8ZReIsqHiam3yff62E4IrknETtvicNsfJ89CFl5yTt0miaiaaxia9xt1Gb04qQ/0?wx_fmt=gif" style="" data-ratio="0.5420560747663551" data-w="1284" /></p><p><img data-type="gif" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG7uXpOxam8ZZwzRYibWibv8ZRGbIRkot3BbRE4L7QDYtk2ltdd9kgJAjX33ibUCVv4Rbe8AVTvhsWziaA/0?wx_fmt=gif" style="" data-ratio="0.5420560747663551" data-w="1284" /></p><p><span style=" color: rgb(62, 62, 62) ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ">它号称借助强悍的科技手段,做地块研究,从而更科学地拿地</span></p><p><br /></p><p>这不是跟我司的主要业务撞款了么</p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG7uXpOxam8ZZwzRYibWibv8ZRRM9etYoGwl68FNNcZRB3YN80OVJuyq2zuHp8hzfneBD5KOicw1L52ww/0?wx_fmt=jpeg" style="" data-ratio="0.5625" data-w="1280" /></p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG7uXpOxam8ZZwzRYibWibv8ZRJv9FlcjJe7y6mnFfLoCBsBic1cB5F691jz0SdSpe22hFxGyss3aiaK5A/0?wx_fmt=jpeg" style="" data-ratio="0.5625" data-w="1280" /></p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG7uXpOxam8ZZwzRYibWibv8ZRicbLRBoDTPXgJy2nCb2e48UPgtT7041hUlVx3GUqqHfk16R44cnnS0Q/0?wx_fmt=jpeg" style="" data-ratio="0.5625" data-w="1280" /></p><p>面对万科如此酷炫的仪表盘,最好奇的是他们花了多少钱?</p><p><br /></p><p><strong>首先是数据源</strong></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7uXpOxam8ZZwzRYibWibv8ZRCq6x8z3OHzhN7zJFv60dy4jGsnxgDaBIDbhFHf63b9uMWNv5TtLymQ/0?wx_fmt=png" data-ratio="0.6298828125" data-w="1024" /></p><p style=" margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word ! important; clear: both; min-height: 1em ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; "><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important; font-size: 16px;">城市级大数据 —— 包括人口、经济、交通、基础设施等;</span></p><p style=" margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word ! important; clear: both; min-height: 1em ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; "><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important; font-size: 16px;"><br /></span></p><p style=" margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word ! important; clear: both; min-height: 1em ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; "><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important; font-size: 16px;">人口移动数据&nbsp;—— 包括全市地铁通勤、专车及出租车通勤等;</span></p><p style=" margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word ! important; clear: both; min-height: 1em ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; "><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important; font-size: 16px;"><br /></span></p><p style=" margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word ! important; clear: both; min-height: 1em ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; "><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important; font-size: 16px;">通过线上线下实时监测,所获得的活跃购房客户特征数据&nbsp;—— 包括人口消费习惯 、人口行为特征等。</span></p><p><br /></p><p>据内部知情人士透露——城市数据50万/年、人口移动数据100万/年、运营商数据100万/年</p><p><br /></p><p><span style="color: rgb(2, 30, 170);"><strong>数据费用总计250万/年</strong></span></p><p><img data-type="gif" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG7uXpOxam8ZZwzRYibWibv8ZRw4KZ1bJ3bBG5FicOvrnfvoYKnG3tDwawMR1ryy1mRXXhKEHHOqG5a2Q/0?wx_fmt=gif" data-ratio="0.6155988857938719" data-w="359" /></p><p><br /></p><p><br /></p><p><strong>其次是平台搭建</strong></p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG7uXpOxam8ZZwzRYibWibv8ZRNUqtKJyPO9bKbludAAF02HbY7qy8ndpQHKZvPlh0uZaXOusuMibKuZw/0?wx_fmt=jpeg" data-ratio="0.75" data-w="640" /></p><p>模型是全人类共同的知识财产,但公司员工还是要定期发工资,办公室也要押二付一,租金不定期交,还要追加滞纳金,<strong>一年下来,也就三五百万</strong></p><p><br /></p><p>不算这个硬性成本,<span style="color: rgb(2, 30, 170);"><strong>平台维护30万/年</strong></span><br /></p><p><br /></p><p><strong>最后是时间成本</strong><br /></p><p><br /></p><p>据知情人士透露,搭建该平台,耗费了两年的功夫</p><p><br /></p><p>按最低成本计算</p><p><span style="color: rgb(2, 30, 170);"><strong><br /></strong></span></p><p><span style="color: rgb(2, 30, 170);"><strong>万科同款的大数据分析平台,大概300万/年</strong></span><br /></p><p><img data-type="gif" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG7uXpOxam8ZZwzRYibWibv8ZRiaTic3JZCiaE9Nxb44HFJ9n9E8tuiavGIFbN9sgaRjRbvmCHYvB83QV4ZQ/0?wx_fmt=gif" data-ratio="0.5754475703324808" data-w="391" /></p><p><br /></p><p>至于如何评价这平台,下面这篇文章,讲得非常不到位,我们坚决不认同——</p><p><br /></p><h2><a href="http://mp.weixin.qq.com/s/aCW7HH_oXz5IP39LpVSWog" target="_blank" data_ue_src="http://mp.weixin.qq.com/s/aCW7HH_oXz5IP39LpVSWog">刷了屏的万科大数据市场 是吹NB还是标题党?</a></h2><p><br /></p><p><br /></p><p><br /></p><section class="" style="margin-top: 0.5em; margin-bottom: 1.5em; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; border-width: medium; border-style: none; border-color: currentcolor; -moz-border-top-colors: none; -moz-border-right-colors: none; -moz-border-bottom-colors: none; -moz-border-left-colors: none; overflow-wrap: break-word ! important; background-color: rgb(255, 255, 255);"><section class="" style="margin: auto; max-width: 100%; box-sizing: border-box; border-color: rgb(71, 193, 168); width: 3em; text-align: center; color: rgb(255, 255, 255); font-family: inherit; font-size: 1em; text-decoration: inherit; overflow-wrap: break-word ! important;"><section class="" style="max-width: 100%; box-sizing: border-box; border-radius: 50%; width: 3em; height: 3em; line-height: 3.5em; overflow: hidden; font-family: inherit; vertical-align: middle; display: inline-block; overflow-wrap: break-word ! important; background-color: rgb(71, 193, 168);"><section class="" style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word ! important;">更多</section></section><section class="" style="margin: -0.92em auto auto; max-width: 100%; box-sizing: border-box; width: 0px; font-family: inherit; border-top: 3em solid rgb(71, 193, 168); overflow-wrap: break-word ! important; border-right: 1.4em solid transparent ! important; border-left: 1.4em solid transparent ! important;"><br style="max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important;" /></section></section></section><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box ! important; overflow-wrap: break-word ! important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important;" /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box ! important; overflow-wrap: break-word ! important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important;" /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box ! important; overflow-wrap: break-word ! important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important;" /></p><fieldset class="" style="margin-top: 0.8em; margin-bottom: 0.5em; max-width: 100%; box-sizing: border-box; min-width: 0px; white-space: normal; border-width: 0px; border-style: none; border-color: currentcolor; -moz-border-top-colors: none; -moz-border-right-colors: none; -moz-border-bottom-colors: none; -moz-border-left-colors: none; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; overflow-wrap: break-word ! important; background-color: rgb(255, 255, 255);"><span class="" style="padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box; border-color: rgb(249, 110, 87); border-radius: 0.5em; text-align: inherit; color: rgb(255, 255, 255); font-family: inherit; font-size: 1em; font-weight: inherit; text-decoration: inherit; display: inline-block; box-shadow: 0.2em 0.2em 0.1em rgb(165, 165, 165); overflow-wrap: break-word ! important; background-color: rgb(160, 160, 160);"><p style="max-width: 100%; min-height: 1em; box-sizing: border-box ! important; overflow-wrap: break-word ! important;">禾略中国:helue_China</p></span></fieldset><p style="max-width: 100%; min-height: 1em; white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box ! important; overflow-wrap: break-word ! important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 10px; box-sizing: border-box ! important; overflow-wrap: break-word ! important;"><br style="max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important;" /></span></p><hr style="max-width: 100%; white-space: normal; text-align: justify; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box ! important; overflow-wrap: break-word ! important; background-color: rgb(255, 255, 255);" /><p style="max-width: 100%; min-height: 1em; white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box ! important; overflow-wrap: break-word ! important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 10px; box-sizing: border-box ! important; overflow-wrap: break-word ! important;">陪你想,陪你写,陪你玩</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box ! important; overflow-wrap: break-word ! important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box ! important; overflow-wrap: break-word ! important;" /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; white-space: normal; text-align: justify; line-height: 24px; box-sizing: border-box ! important; overflow-wrap: break-word ! important; background-color: rgb(255, 255, 255);"><img data-ratio="1" data-s="300,640" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4z3ZLnvGz7yzYuZ21wHoX53ZpOwnQhPmGbl2SxSiboaKiaW8L2CuhQBnhRkhP7Z47icicDduyXibFxAAg/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="line-height: 1.6; text-indent: 32px; font-family: 宋体; box-sizing: border-box ! 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