官网首页 › 研究观点 › 观点正文

如果你想创业或者创新

发布于 2015-11-13

<p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">1、手机不好卖了,剔除老老人和小小孩,人均已经超过1部了,所以增速明显放缓。</span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6LqgdClxzJne0W4NAjczffAS8uhBmm2g2gedulJgqxiaWyQInAA90Nsg/0?wx_fmt=jpeg" data-ratio="0.5632411067193676" data-w="" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6LqgdClxzJne0W4NAjczffAS8uhBmm2g2gedulJgqxiaWyQInAA90Nsg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;" /><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">2、小米是真的挺牛逼,尽管网上黑小米的不少,但在安卓平台的TOP10机型里,小米占据了6席,绝对牛逼立体。红米note覆盖率居首,非常成功吃到了千元机市场的第一口大蛋糕。</span></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6rVWRV2VOddlxfLmLjIZofHm1TsxQstibbd98kD61sgPAicrF4lc11ErQ/0?wx_fmt=jpeg" data-ratio="0.5632411067193676" data-w="" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6rVWRV2VOddlxfLmLjIZofHm1TsxQstibbd98kD61sgPAicrF4lc11ErQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;" /><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">3、手机屏幕尺寸中屏化,相比今年1月份,4.6-5寸手机的占比提高了3.7个百分点,小米最近适时推出5寸的小米4c,果然厉害。</span></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6QZwzlhRRRxh1SXbIdkVG02tY2CWc6e2nXBZnA90VTiapI5evJYp2M9w/0?wx_fmt=jpeg" data-ratio="0.5632411067193676" data-w="" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6QZwzlhRRRxh1SXbIdkVG02tY2CWc6e2nXBZnA90VTiapI5evJYp2M9w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;" /><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">4、不同品牌手机的用户偏好不同。小米用户热衷拍照和社交,这与小米一直强调其产品拍照水准和米粉营销方式分不开;三星用户热衷理财和视频,更中年化商务化;苹果用户热衷网购和游戏,更女性化和青少年化。</span></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6ONsVke0wibJ2oVzNOMiarNeDp6GBKiciboy5zE4jbLGtH7bhrUroBae8LA/0?wx_fmt=jpeg" data-ratio="0.5632411067193676" data-w="" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6ONsVke0wibJ2oVzNOMiarNeDp6GBKiciboy5zE4jbLGtH7bhrUroBae8LA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;" /><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">5、O2O竞争白热化,大量创业者和资金涌入,有机会也有陷阱。“出行”类,安装率活跃率双高,是典型的明星产品,怪不得滴滴和uber抢那么凶。“医疗”“美业”类,安装率高,活跃率低,是一个值得进入的刚需潜力市场,如果可以在产品粘性取得突破,便可一跃变成明星产品。“餐饮”“汽车”类,活跃度高但安装率低,需求明确,但市场规模有限,是典型的瘦狗产品,需要谨慎投资。“房产”“教育”“旅游”“社区”是刚需,但目前安装率活跃率双低,是还未被开垦的处女地,冒险家可以一试,或许能发现金矿。</span></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6FzS52XfwQggXz4CpEl6lDfBskNnKLRiaVliaIozLKIyBhIMOqNpUVjuQ/0?wx_fmt=jpeg" data-ratio="0.5632411067193676" data-w="" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6FzS52XfwQggXz4CpEl6lDfBskNnKLRiaVliaIozLKIyBhIMOqNpUVjuQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;" /><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6uY8FiakoyiaTL7gPqI6mLGibTjibeczicbGTK9E83uXxmMVyqF7gsK1e2nw/0?wx_fmt=jpeg" data-ratio="0.5632411067193676" data-w="" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6uY8FiakoyiaTL7gPqI6mLGibTjibeczicbGTK9E83uXxmMVyqF7gsK1e2nw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;" /><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">6、如果工作日打广告,请选择早上6-7点,中午12点左右,晚上7-9点。如果周末打广告,请选择半夜0-3点,上午10-11点。热衷微博广告的雷总可以参考一下。</span></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6emQSTVtk5fE5dianKJDo5sA6WgS6Gd0ER2AMjbqWgSJVPvM9VIAhaSg/0?wx_fmt=jpeg" data-ratio="0.5632411067193676" data-w="" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4wpsjhE5evkGH8Vhwviazn6emQSTVtk5fE5dianKJDo5sA6WgS6Gd0ER2AMjbqWgSJVPvM9VIAhaSg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;" /><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></span></p><p style=""><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"></span></span></p><fieldset class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; min-width: 0px; color: inherit; font-family: inherit; white-space: normal; background-color: rgb(255, 255, 255); border: 0px; clear: both; font-size: 21.111112594604492px; font-weight: bold; text-align: center; text-decoration: inherit; word-wrap: break-word !important;"><fieldset class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; min-width: 0px; color: inherit; font-family: inherit; font-size: 1em; font-weight: inherit; border: 0px; clear: both; text-align: justify; text-decoration: inherit; word-wrap: break-word !important;"><fieldset class="tn-Powered-by-XIUMI" style="margin: 0.5em 0px 1.5em; padding: 0px; max-width: 100%; box-sizing: border-box; min-width: 0px; font-size: 13.63636302947998px; color: rgb(129, 120, 119); border: none; word-wrap: break-word !important;"><section class="tn-Powered-by-XIUMI" style="margin: auto; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 3em; font-size: 0.9em; font-family: inherit; font-weight: inherit; text-align: center; text-decoration: inherit; color: rgb(255, 255, 255); border-color: rgb(249, 110, 87);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 3em; height: 3em; display: inline-block; vertical-align: middle; line-height: 3.5em; overflow: hidden; border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; background-color: rgb(249, 110, 87); font-family: inherit;"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">更多</section></section><section class="tn-Powered-by-XIUMI" style="margin: -0.92em auto auto; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px; border-top-width: 3em; border-top-style: solid; border-top-color: rgb(249, 110, 87); font-family: inherit; border-bottom-color: rgb(249, 110, 87); border-left-width: 1.4em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 1.4em !important; border-right-style: solid !important; border-right-color: transparent !important;"></section></section></fieldset><fieldset class="tn-Powered-by-XIUMI" style="margin: 0.8em 0px 0.5em; padding: 0px; max-width: 100%; box-sizing: border-box; min-width: 0px; text-align: center; font-size: 13.63636302947998px; color: rgb(129, 120, 119); border: 0px; word-wrap: break-word !important;"><span class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; border-top-left-radius: 0.5em; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0.5em; box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em; font-size: 1em; font-family: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(255, 255, 255); background-color: rgb(160, 160, 160); border-color: rgb(249, 110, 87);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important; word-wrap: break-word !important;">禾略中国:helue_China</p></span></fieldset><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; font-size: 13.63636302947998px; color: rgb(129, 120, 119); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; text-align: center; font-size: 13.63636302947998px; color: rgb(129, 120, 119); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 10px;"></span></p><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 13.63636302947998px; color: rgb(129, 120, 119);" /><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; text-align: center; font-size: 13.63636302947998px; color: rgb(129, 120, 119); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 10px;">陪你想,陪你写,陪你玩</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 10px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></span></p></fieldset></fieldset><p style=""><img title="HL.jpg" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6l3Ayok2VDEG1DEiaowh4h7ZNm2cjNogk769tjEMRZJKRgeJ5kWrsUR8Eicfn1AkzQPOjicicrgKUvPw/0?wx_fmt=jpeg" data-type="jpeg" data-ratio="1.1067193675889329" data-w="" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG6l3Ayok2VDEG1DEiaowh4h7ZNm2cjNogk769tjEMRZJKRgeJ5kWrsUR8Eicfn1AkzQPOjicicrgKUvPw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="margin: 0px; padding: 0px; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;" /></p><p><br /></p>

← 返回观点全库