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学完这几招,干地产的我又快乐了

发布于 2022-03-21

<section style="margin: 10px 16px;color: rgb(51, 51, 51);font-size: 17px;letter-spacing: 0.544px;text-align: center;" data-mpa-powered-by="yiban.io"><section data-width="50%" style="vertical-align: middle;display: inline-block;width: 338.5px;" mpa-from-tpl="t"><img class="__bg_gif rich_pages wxw-img" data-ratio="0.156" data-src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWh4ovyZcbx0cI6TPupJGxbkmbELQnfQvMbZpicsQuVOoa7PvaUXCNFnKLsl0HFEBSa4WYOJFPcfXrA/640?wx_fmt=gif" data-type="gif" data-w="500" data-width="100%" style="vertical-align: middle;width: 338.5px;height: auto !important;visibility: visible !important;" /></section></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">2022年,被新冠疫情覆盖的第三年,小编所在的深圳,面临比2020年更大的防控压力,疫情还没退出历史舞台,俄乌战争又不断发酵……</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">从大周期来看,2022年全球经济正从衰退走向萧条,中国经济增速放缓,房地产投资处于景气下行区间,经济复苏动能有所减弱,通膨压力大……</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.25308641975308643" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Y79dVSemICVoibaiaicyicQbd5VmuIACEiamSERGIBXMr4NFyDf0icBBbAgCaQH9AJwxx8bFGzaoH7h5g/640?wx_fmt=png" data-type="png" data-w="1782" style=""></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);"><br /></span></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;color: rgb(0, 0, 0);">根据雅各布·范杜因的划分,我们目前正处于信息技术带来的第五个康波周期中。</span></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;color: rgb(0, 0, 0);"><br /></span></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;color: rgb(0, 0, 0);">其中,我们有个大胆的预判——和专家判断的不同,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>禾略认为2011年,全球步入长波衰退,2021年从衰退走向萧条,预计2031年结束萧条,开始回升。</strong></span></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><span style="color:#007aaa;"><span style="font-size: 16px;"><strong><br /></strong></span></span></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><span style="color:#007aaa;"><span style="font-size: 16px;color: rgb(0, 0, 0);">换而言之,全球经济为期10年的萧条期,刚刚开始。</span></span><span style="font-size: 16px;color: rgb(0, 122, 170);"><br /></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.493730407523511" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Y79dVSemICVoibaiaicyicQbdDC4JTWgwJOTgNiatD1hzj4JiaY1bLCfK418qnFapSwqMRdka7m82OMKg/640?wx_fmt=png" data-type="png" data-w="1914" style=""></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 12px;text-align: center;color: rgb(0, 0, 0);">长波衰退期会出现价格大幅上涨,形成严重的通货膨胀,</span></strong><span style="color: rgb(136, 136, 136);font-size: 12px;">表面原因:战争引起的食品与原材料的价格上涨,或黄金的发现引起的货币供应量增加</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">地产行业面临洗牌大调整,融资受限、资金链紧张、客户需求变化、房企暴雷、地产大裁员……</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><span style="color: rgb(0, 122, 170);"><strong>地产人正面临着至暗时刻,但正是这个时候,我们更需要夯实专业</strong></span>——一旦开始专注于研究,你就能避免生活的无聊。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">同时,我们也面临一个很现实的问题——<strong><span style="color: rgb(0, 122, 170);">如何保住这份工</span></strong>。这还是要回到“专业”上,遇到问题,有自己的专业见解,不做二传手,实现个人不可替代的价值。<br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><strong>为此,我们准备跟大家分享系列干货——</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 28px;">- Day 1 -</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);font-size: 16px;"><strong>3月22日下午 15:00-16:00</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>内容安排:</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>宏观经济-赵陆祎-20min</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>客户研究-沈洁静-20min<br /></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>互动交流-20min<br /></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>亮点:</strong><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><strong>宏观经济</strong>——通过宏观经济-地产行业数据,理解分析当前经济状态、政策背景、政策影响,并适当预测未来中短期的发展态势。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.5569526627218935" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Y79dVSemICVoibaiaicyicQbdror4QBWYUG784vCIKM8CB8N4OxYfSTquocdbnSWkvgVXBicjFpzIIrg/640?wx_fmt=png" data-type="png" data-w="1352" style="" /></section><section style="margin-left: 16px;margin-right: 16px;"><br /><span style="font-size: 16px;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><strong>客户研究——</strong></span></section><ol class="list-paddingleft-1" style="list-style-type: decimal;margin-left: 16px;margin-right: 16px;"><li><p><span style="font-size: 16px;"><strong>板块定义:</strong>拉通语言,量化建立城市板块统一价值认知。</span></p><p><span style="font-size: 16px;">建立土地客户产品的第一极</span></p></li><li><p><span style="font-size: 16px;"><strong>客户发展:</strong>城市客户可细分成几类,每类的特征与土地选择;</span></p><p><span style="font-size: 16px;">明确板块客户特征、客户来源、流动轨迹,指导快速拿地与定位。</span></p><p><span style="font-size: 16px;">建立土地客户产品的第二极</span></p></li><li style="font-size: 16px;"><p><span style="font-size: 16px;"><strong>产品匹配:</strong>使用更科学的客户研究模型,探求城市细分客户的置业关注、产品诉求、产品发展趋势,提炼不同需求下的产品配置取舍,促进成本适配落地实施。建立土地客户产品的第三极</span></p></li></ol><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-indent: 0em;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);font-size: 18px;"><strong>形式-Day 1 腾讯会议:465-777-582</strong></span></section><section style="text-indent: 0em;margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-indent: 0em;margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 28px;text-align: center;">-&nbsp;Day&nbsp;2&nbsp;-</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><strong><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);">3月23日下午 15:00-16:00<br /></span></strong></span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><br /></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>内容安排:</strong></span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>市场周期-张辉-20min</strong></span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>项目产策-沈洁静-20min<br /></strong></span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>互动交流-20min</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><strong style="color: rgb(0, 122, 170);white-space: normal;">亮点:</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><strong>市场周期——</strong>历史不会重演,但总会有惊人的相似,用定量的数据,预判模糊的未来,我的未来我做主!!!</span><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-ratio="0.5198821796759941" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Y79dVSemICVoibaiaicyicQbdZys2Af7fbo0QTArVuMiaM2Q5lmYk6Ifcxmn4xVPWEOSkHgL7Eo982Hg/640?wx_fmt=png" data-type="png" data-w="1358" style="" /></section><section style="margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-ratio="0.47861965491372843" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Y79dVSemICVoibaiaicyicQbd2lTy3g1ZfpGA2epOUNiblABQ8C9KpGyn08ZicFiaIqzrM3gNotTCUIW3A/640?wx_fmt=png" data-type="png" data-w="1333" style="" /></section><section style="margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-ratio="0.4637247569184742" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Y79dVSemICVoibaiaicyicQbdM4TbhY2icA8w1clmxa3eP6ib7SuZE9RmDiboQPVEy97iaicCKH8dR4CpU9w/640?wx_fmt=png" data-type="png" data-w="1337" style="" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;color: rgb(0, 0, 0);"><strong>项目产策——</strong><br /></span></section><ol class="list-paddingleft-1" style="list-style-type: decimal;margin-left: 16px;margin-right: 16px;"><li><p><span style="font-size: 16px;"><strong>隐喻:</strong>客户与土地;</span></p><p><span style="font-size: 16px;">针对目标客户挖掘土地最大价值,给土地赋予客户内心的期望美好</span></p></li><li><p><span style="font-size: 16px;"><strong>自洽:</strong>客户与产品;</span></p><p><span style="font-size: 16px;">产品同质化日趋严重,缺少洞察与灵魂,需寻回洞察能力与自身初心,给产品赋予使用价值与灵魂价值</span></p></li><li><p><span style="font-size: 16px;"><strong>稀缺:</strong>土地与产品;</span></p><p><span style="font-size: 16px;">在这块土地上为目标客户打造匹配产品,强化竞争力与定价权</span></p></li></ol><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">通过完整的解读链条,使用实际案例,阐述隐喻、自洽、稀缺的落地方案。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 18px;"><strong><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);">形式-Day 2 腾讯会议:188-635-182</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 28px;">-&nbsp;Day&nbsp;3&nbsp;-</span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><br /></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><strong><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);">3月24日下午 15:00-16:00<br /></span></strong></span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><br /></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>内容安排:</strong></span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>城市投资研究-钟小军-20min</strong></span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>地产信息化平台-种子-李泽华-20min<br /></strong></span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 16px;"><strong>互动交流-20min</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><strong style="color: rgb(0, 0, 0);white-space: normal;">城市投资研究</strong><strong>的四重价值——</strong></span></section><ol class="list-paddingleft-1" style="list-style-type: decimal;margin-left: 16px;margin-right: 16px;"><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">城市潜力β</span></strong><span style="font-size: 16px;">:城市发展与就业演变带来的价值增长</span></p></li><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">市场周期α1</span></strong><span style="font-size: 16px;">:人的情绪化非理性带来的波动收益</span></p></li><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">土地价值α2</span></strong><span style="font-size: 16px;">:收缩与扩张双重方向带来的空间预判</span></p></li><li style="font-size: 16px;"><p><strong><span style="font-size: 16px;">产品品类α3</span></strong><span style="font-size: 16px;">:不同城市阶段主流客群带来的品类把握</span></p><p><br /></p></li></ol><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.5564946619217082" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Y79dVSemICVoibaiaicyicQbdjqkSwK0XmBdib7PlDnqouro2tHfUEPDfQ2IyVOTMt2Lr3fNdZls6fjg/640?wx_fmt=png" data-type="png" data-w="2248" style="" /></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;">地产信息化平台——洞察全市支付力,让定价心里有谱</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 16px;"><br /></span></strong></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.5046875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7Y79dVSemICVoibaiaicyicQbdZg6hn5OuibGt9sIIOtmsUSOEAeoLwayvzbzMdibxvCaqjKLk6YzkRlrw/640?wx_fmt=png" data-type="png" data-w="1920" style="" /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 18px;"><strong><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);">形式-Day 3 腾讯会议:728-773-411</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="color: rgb(0, 122, 170);"><br /></span></strong></section><section style="max-width: 100%;text-indent: 0em;white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;color: rgb(136, 136, 136);font-size: 12px;overflow-wrap: break-word !important;box-sizing: border-box !important;">-END-</span></section><section style="max-width: 100%;white-space: normal;margin-left: 16px;margin-right: 16px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><br /></section><section data-role="paragraph" style="max-width: 100%;white-space: normal;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;box-sizing: border-box !important;"><section style="max-width: 100%;letter-spacing: 0.544px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section style="max-width: 100%;min-height: 1em;text-align: center;margin-left: 16px;margin-right: 16px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;background-color: rgb(136, 136, 136);color: rgb(255, 255, 255);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;caret-color: red;overflow-wrap: break-word !important;box-sizing: border-box !important;">&nbsp;-&nbsp; 小程序 -&nbsp;</span><br style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;" /></section></section></section><section style="max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: center;min-height: 1em;line-height: 1.75em;margin-left: 16px;margin-right: 16px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-family: 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