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开发商要如何优雅下沉到三四线城市？

发布于 2019-02-03

<p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;color: rgb(178, 178, 178);">—— 序 ——</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;color: rgb(178, 178, 178);"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;color: rgb(0, 0, 0);">研究三四线城市住宅市场，究竟要解决什么问题？</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><strong><span style="font-size: 14px;color: rgb(2, 30, 170);"><br /></span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">我们具体拆分成四个问题——</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">1）三四线城市，与一二线城市的主流客户构成，有哪些不同？</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="color: rgb(2, 30, 170);font-size: 14px;">2）三四线城市，与一二线城市的产品标准，有哪些不同？</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="color: rgb(2, 30, 170);font-size: 14px;">3）产品标准和客户需求如何匹配？</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="color: rgb(2, 30, 170);font-size: 14px;">4）适用于三四线城市的产品线逻辑是什么？</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><strong><span style="font-size: 14px;color: rgb(2, 30, 170);"></span></strong></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">接下来要做的研究，就是如何量化回答这四个问题。</span><br /></p><p><br /></p><p style="text-align: center;"><span style="font-size: 12px;color: rgb(178, 178, 178);">—— 我是正文分割线 ——</span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">首先，我们使用滤波，对全国固定资产投资的数据，进行了分析，可以很清楚看到，<span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>我国固定资产投资，目前正处于扩张周期底部，意味着，我们将迎来一大波固投。</strong></span></span></p><p style="margin-left: 16px;margin-right: 16px;"><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="1.0742857142857143" data-s="300,640" data-type="jpeg" data-w="700" style="visibility: visible !important;width: 677px !important;height: auto !important;" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG7Zh3oib1hm5ZBRxibEAwZ0rzjz9Je74yKUQfuDmHe1MpgSHWHu9dia39p7NwFrXiaBrxf3se6ZSYvhcQ/640?wx_fmt=jpeg" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">考虑到一二线城市，土地资源越来越少，所以未来五到十年，大量的基础投资，必然投入到三四线城市。</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">但原先在一二线的开发商，<strong>要下沉到三四线城市，也面临许多问题</strong>——</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">开发商在一二线和三四线的产品相似，在一二线能卖几万一平，去到三四线只能卖几千一平，<span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>均价差异大</strong></span>；</span></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.5411522633744856" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIz1x5rsmzgaE7rKswKd5YcKZ8NkhOvyHtAmvMJdaj7ZHWymdAvXtTlpUHmicgmWlOiaRVtaXgVtJPHg/640?wx_fmt=png" data-type="png" data-w="972" style="" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(178, 178, 178);font-size: 12px;">以同一品牌开发商，同期开盘价为参考</span></p><p style="text-align: center;"><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">开发商下沉到三四线，产品品质明显优于当地竞争对手，也只能卖贵几百一平，<span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>溢价有限</strong></span>。</span></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.3852772466539197" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIz1x5rsmzgaE7rKswKd5YcKFiaBdt5rkAsHAaP8CFvt40d8IZdDCfz0HLPPMkc5ZdkTI8CXXnbD7Ug/640?wx_fmt=png" data-type="png" data-w="1046" style="" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(178, 178, 178);font-size: 12px;">以同一品牌开发商，同期开盘价为参考</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">研究三四线城市住宅市场，<span style="font-size: 14px;"><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">究竟</span></strong></span>要解决什么问题？</span></strong></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">接下来，我们从房价分析模型，来看全国三四线城市，房价含金量有多少——<strong>大家买三四线的房子，买的是什么？</strong></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">目前中国城市的房价，主要围绕着居住价值、流动价值、城市价值三者之和波动。</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">我们通过细化每一层价值的指标，分别计算全国120个重点城市，居住价值、房屋流动性、城市发展预期对房价的影响。</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.5622254758418741" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHrib04c3VQtYGH8ibFAy5k7xvYIrr2wRKMvJIQJalXefAl4AgvFkiae15w/640?wx_fmt=png" data-type="png" data-w="1366" style="" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">按城市基本面数据，将120个重点城市聚为5类，按“强一线、一线、二线、三线、四线”做分类研究。</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.5622254758418741" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHicWTjQWLvLAAwep7ibz0iazXFu2PbgpHM2Qwibv1G1yeuAXzpiaz1h73HHA/640?wx_fmt=png" data-type="png" data-w="1366" style="" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">从居住价值层贡献度来看，除了江浙一带的三四线城市，全国大部分<span style="font-size: 14px;color: rgb(0, 0, 0);">三四线城市都偏低，也就是说，</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>除了江浙一带，全国大部分三四线城市的购房者，并不会为了居住品质，付更高的溢价。</strong></span></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);font-size: 14px;"><strong><br /></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.4116777531411678" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHH2OsFPcmNnZ0F65lpx18dUeWdLoyKO9zIAaYV8bJpnwd99MPWhj1jA/640?wx_fmt=png" data-type="png" data-w="1353" style="" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">从流动层贡献度来看，环都市及强三线城市，都高于全国平均水平，意味着，<span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>在投资属性强的三四线城市，购房者更看重短期的投资回报，一旦“限购、限价”等调控政策出台，会严重影响他们的购房信心。</strong></span></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.3784773060029283" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHdJdwuE6nHaFiadkicQK9126QAR9wWoZLYe5ZBSicts7F9nM9GMEH4xIjg/640?wx_fmt=png" data-type="png" data-w="1366" style="" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">从预期层贡献度来看，三四线城市，普遍低于全国平均水平。可见，<span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>大部分三四线城市的购房者，不会为了城市发展预期买单。</strong></span></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.4289985052316891" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHfr48yWBS1WYjibJOjYILDCwYa4icGicpR0O8fM4g62fiaibZHW2ebHbJe9g/640?wx_fmt=png" data-type="png" data-w="1338" style="" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">综合来看，三四线城市的市场，短期面临的压力在于，实实在在的经济下行，加上房住不炒的调控基调，房价的天花板，房子的流动性都被锁死，</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>此时</strong></span>，开发商要下沉到三四线，考验的是如何快速复制，如何精益管控。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">要在三四线城市实现快速复制，需要通过对客户需求和土地特质的研究，明确产品线划分，建立客户需求、土地特质和产品的对应逻辑关系。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;color: rgb(0, 0, 0);">实现产品标准和客户需求的高效匹配，在合适的土地上，为合适的客户，提供合适的产品。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-backh="364" data-backw="558" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIy8I7pmn84N4EZB549IvvmHjuX999IUs6ouRgW5qLclh7U31Lh1JibcbQQicMkK0CBktecZsWLk5Tww/0?wx_fmt=jpeg" data-copyright="0" data-ratio="0.6524822695035462" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIy8I7pmn84N4EZB549IvvmHjuX999IUs6ouRgW5qLclh7U31Lh1JibcbQQicMkK0CBktecZsWLk5Tww/640?wx_fmt=jpeg" data-type="jpeg" data-w="846" style="width: 100%;height: auto;" /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="363" data-backw="396" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIy8I7pmn84N4EZB549IvvmH02TstsW9cvqExDBksBLhc3KBQeLZpJtfNibU5Y0LAsfM3p30syib9PhQ/0?wx_fmt=jpeg" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIy8I7pmn84N4EZB549IvvmHCC9Vhzx1dBcZGB3qKl6md6Rst2714jv10ubMcwhstfYz2DrhKaWr8w/0?wx_fmt=jpeg" data-ratio="0.9166666666666666" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIy8I7pmn84N4EZB549IvvmHCC9Vhzx1dBcZGB3qKl6md6Rst2714jv10ubMcwhstfYz2DrhKaWr8w/640?wx_fmt=jpeg" data-type="jpeg" data-w="396" style="width: 100%;height: auto;" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">具体可以拆分成四个问题——</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">1）三四线城市，与一二线城市的主流客户构成，有哪些不同？</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="color: rgb(2, 30, 170);font-size: 14px;">2）三四线城市，与一二线城市的产品标准，有哪些不同？</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="color: rgb(2, 30, 170);font-size: 14px;">3）产品标准和客户需求如何匹配？</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="color: rgb(2, 30, 170);font-size: 14px;">4）适用于三四线城市的产品线逻辑是什么？</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">为了解决这四个问题，我们随机抽取了4个城市，做了839份问卷，以下是部分分析结果——</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;"><br /></span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="color: rgb(2, 30, 170);font-size: 14px;">三、四线城市消费者，更看重养老的功能，二线城市则看重小孩成长的空间。</span></strong></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="525" data-backw="515" data-before-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHaHL6hVv9QoyQxCIY7dbgAibDnNtzibjOCRgIcq0x7e9hZibBJDWcwIs7w/0?wx_fmt=png" data-ratio="1.0194174757281553" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHaHL6hVv9QoyQxCIY7dbgAibDnNtzibjOCRgIcq0x7e9hZibBJDWcwIs7w/640?wx_fmt=png" data-type="png" data-w="515" style="width: 100%;height: auto;" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">三、四线购买60-80㎡的消费者，相较于二线城市更多。</span></strong></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-ratio="0.9860834990059643" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHqJ7GYYhZSXkywhZo3sfyN9HrmKg12iaalV59DVpwf7yh8zUEVJHeUTA/640?wx_fmt=png" data-type="png" data-w="503" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-family: Wingdings;font-size: 75%;"></span><span style="font-size: 14px;">老人与儿童的相关设施，是消费者购房时，主要考虑因素。同时，三、四线城市消费者与二线城市，对于室外活动场地偏好差异较小。</span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-ratio="0.8946322067594433" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHT2qVuoEcnH0LJZ4V0fEKccNoibY6Pry4uqAibdu1FIdIhW6BeFMoPW9w/640?wx_fmt=png" data-type="png" data-w="503" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;color: rgb(2, 30, 170);">三、四线城市消费者，对于户型格局与开发商的要求，没有二线城市高。</span></strong></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-ratio="1.019047619047619" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHNicCbicDVhJF5o2C8ic7AgRHDAYGuibvGhTtd9c1DYhFiay12MKjbTBricFg/640?wx_fmt=png" data-type="png" data-w="525" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-family: Wingdings;font-size: 75%;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-family: Wingdings;font-size: 75%;"></span><span style="font-size: 14px;">为照顾孩子，是较多消费者未来买房的原因。同时，</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong> 三、四线房产用于投资的较多，</strong></span><span style="font-size: 14px;">二线城市，更多<span style="font-size: 14px;">则是</span>为了未来，能够更自由独立，而购买房产。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-ratio="0.8828996282527881" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHZTjb0Siajn5zf5KQHnXvpHdf4KaMEndTB15kFgavfIQhINJDicPSM0rA/640?wx_fmt=png" data-type="png" data-w="538" style="" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">在产品层面，打算购买超过100㎡住房的消费者较多，其中，</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>三、四线城市的消费者，对于住房面积需求，小于二线城市。</strong></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-ratio="0.9683794466403162" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHibbdRLMzefIAicfe5uaplGVh38dytOxAsXMQVHoIicajwpWPXCcVZytvw/640?wx_fmt=png" data-type="png" data-w="506" style="" /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">小区安全性、管理水平及景观，消费者购房时最为关注的事项。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">三、四线城市的消费者，更注重于住房的材料、设备、装潢以及其节能环保性</span></strong></span><span style="font-size: 14px;">，而二线城市，对于小区安全性尤为注重，户型及格局，也是二线城市较为注重的方面。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-ratio="0.9980657640232108" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy8I7pmn84N4EZB549IvvmHJ4nQGqjV8mwCqmDicib15ic0LN79eicniaqEQmiaKHzNG02bq6M2hNqAEIzA/640?wx_fmt=png" data-type="png" data-w="517" style="" /></p><p><br /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;color: rgb(178, 178, 178);">—— 小结 ——</span><br /></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">从宏观量化研究可知，开发商下沉到三四线，乃是大势所趋。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">但三四线城市的市场，短期面临经济下行的压力，加上“房住不炒”，房价天花板、房子流动性均被锁死，考验开发商如何快速复制、精益管控。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">从微观量化研究可知，三四线城市消费者，更看重房子的养老、投资功能，是否是产品溢价点所在？<br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">—— END ——</span></p><p><br /></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">猜你想再看</span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 12px;margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">城市：</span></strong><span style="font-size: 12px;margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 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0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" style="margin: 0px;padding: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;outline: 0px;" data-linktype="2">北京</a>&nbsp;| </span></span></p><p style="margin-left: 16px;margin-right: 16px;"><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p>

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