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当新媒体运营遇到OpenAI,是时候和过去说再见了

发布于 2023-02-17

<section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="546" data-cropsely1="0" data-cropsely2="363" data-galleryid="" data-ratio="0.6657142857142857" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ueQcMXdAD8lqWibu5xqYExHYbrGQPwn2F6FrGWP2rKXWE6o9ehbBJI1dWPibTBClIA02BnQD2TRdA/640?wx_fmt=png" data-type="png" data-w="700" style="width: 546px;height: 363px;" /></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);font-size: 15px;">2023.2.17</span></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><span style="font-size: 15px;">一个产品经理的创新日记</span><br /></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;"><br /></span></section><p style="margin-right: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><em style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">▼</span></em></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><em style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></span></em></p><section data-role="paragraph" style="margin-bottom: 0px;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;overflow-wrap: break-word !important;"><p style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 45px;letter-spacing: 0px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">01&nbsp;</span></strong><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;">@</span><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;">urasr</span><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></strong></span></p><p style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.5px;font-size: 16px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">—</span></strong></p></section><p style="margin-top: 16px;margin-right: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 18px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">禾略新媒体(视频号)和我的起源</span></strong></p><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">大家好,我是李泽华,禾略的产品经理,也是禾略最喜欢逼逼赖赖的胖子。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">新媒体的爆发也不是一年两年了,对于我等社畜的影响,无非是延长了手机的使用时间,在患上了“电子阳痿”之后,短视频成功取代了家里“PC、PS、SWITCH”的地位,我也成为了短视频的重度用户。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</span><shape type="#_x0000_t75" filled="f"><imagedata title="image1"></imagedata></shape><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="546" data-cropsely1="0" data-cropsely2="303" data-ratio="0.5558139534883721" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ueQcMXdAD8lqWibu5xqYExDGWeX0iadzt3pBSyAu8KNIzBWe2KzXo4XD9RXvVym7IAvlgK7ticmWrQ/640?wx_fmt=png" data-type="png" data-w="860" style="width: 546px;height: 303px;" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">新媒体的另一面,是骚动着每个老板的心,做公司的新媒体运营,也成为了我等社畜新增了一项工作,写推文、拍视频似乎也成为了一种新的“职场必备技能”。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">记得那是加入禾略的第21114分钟,我的老板,伟大的郑永祥先生,恰巧抓到了正在 B站愉快摸鱼的我,于是,运营新媒体这一项全新的工作就落到了我的身上。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">他说:“你看了这么多视频,要把经验总结出来,用在我们新媒体的创作上,这是一项机遇,也是一个挑战。”</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">我想:“他只是看到我摸鱼后,认为我工作不饱和。”</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">&nbsp; &nbsp; &nbsp;<br /></span></section><section data-role="paragraph" style="margin-bottom: 0px;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;overflow-wrap: break-word !important;"><p style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 45px;letter-spacing: 0px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">02&nbsp;</span></strong><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;">@</span><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;">urasr</span></span></p><p style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.5px;font-size: 16px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">—</span></strong></p></section><p style="margin-top: 16px;margin-right: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 18px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">半年的成果:很残酷</span></strong></p><p style="margin-top: 16px;margin-right: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 18px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></span></strong></p><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">鲁迅先生曾经说过:老板的理想很丰满,社畜的成果很骨感。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">在我组建了新媒体团队(包括一名剪辑小姐姐和一个设计小姐姐,长得都挺乖),甚至因为到处催稿要内容搞得民怨沸腾之后,我们视频号的半年数据依旧有点惨不忍睹:</span></section><section style="margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="546" data-cropsely1="0" data-cropsely2="61" data-ratio="0.11233108108108109" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ueQcMXdAD8lqWibu5xqYExSXQic261ialmlnibtf9pE6AsiamkjYvu3IBOXFMRCVXSHOPrv5lMJwAWfg/640?wx_fmt=png" data-type="png" data-w="1184" style="width: 546px;height: 61px;" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">投入了成本、时间、人力,最后却难以收获满意的新媒体运营结果,这或许是大多数做新媒体的运营者共同面临的问题。老板的脸色不好看,新媒体的创作不好干,我简单算了一下, 半年期间仅团队的人力成本,差不多就是10W左右,5块钱一个浏览(未付费推广),4000块钱一条视频,说实话,我要是老板,我也绷不住。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section data-role="paragraph" style="margin-bottom: 0px;white-space: normal;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;overflow-wrap: break-word !important;"><p style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 45px;letter-spacing: 0px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">03&nbsp;</span></strong><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;">@</span><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;">urasr</span></span></p><p style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.5px;font-size: 16px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">—</span></strong></p></section><p style="margin-top: 16px;margin-right: 16px;margin-left: 16px;white-space: normal;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 18px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">禾略新媒体的突破</span></strong></p><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">我不仅有一个视频团队,还有一批“有技术的老男人(开发)”。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">当时ChatGPT还没有火,但是OpenAI已经在技术圈火了好多把,所以我尝试以OpenAI为内核,做一些新媒体工作整体优化的事情。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="color: rgb(0, 122, 170);font-size: 16px;">第一步,搞清楚我们禾略的观众老爷喜欢看什么。</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">我们找出了已发布的视频中效果比较好的,希望能找出共同特征,但是研讨会的效果其实很不好,因为每个人的想法都是主观的,所以我们借助AI的方式去找出来一些特征方向:</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">1、首先把视频的内容通过NLP工具提取出文字</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">2、将文字输入AI,让AI进行文字分段</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">3、让AI提炼每一段文字的核心观点(总结)</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">4、基于核心观点,寻找内容特征</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">5、通过相同内容特征的视频,将展现形式与播放量进行对比</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="color: rgb(0, 122, 170);font-size: 16px;">最终我们得出结论:</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">1、对禾略的观众老爷而言,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>“数据+方法+结论输出”的内容效果更好</strong></span><span style="font-size: 16px;">(禾略的观众老爷们果然都是心系工作的高质量打工人)</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">2、视频的形式对播放量不产生本质性影响,内容本身是关键</span></section><p><img class="rich_pages wxw-img" data-backh="108" data-backw="377" data-ratio="0.2864721485411141" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ueQcMXdAD8lqWibu5xqYExobYiaicMAHOAnUBPbTaOxKFFjEqOPczaIWnev3LPm5NG9PBpgib9kKylA/640?wx_fmt=png" data-type="png" data-w="377" style="width: 100%;height: auto;" /></p><p><img class="rich_pages wxw-img" data-backh="113" data-backw="388" data-ratio="0.2912371134020619" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ueQcMXdAD8lqWibu5xqYExlEsqibpXsPcQgcZArXWwHfysYH3XkD9Ws2wfx3Tb9TFvTR5n7DdNgTA/640?wx_fmt=png" data-type="png" data-w="388" style="width: 100%;height: auto;" /></p><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="color: rgb(0, 122, 170);font-size: 16px;">第二步,想办法提升视频的创作数量。</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">原来,我们的视频都是剪辑小姐姐一点一点剪出来的,在不断加班的情况下,可以进行每周1-2个视频内容的输出,既然视频形式对播放量不产生本质影响,我们修改了内容产出的工作方式:</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">1、找出素材库里面涉及“数据+方法+结论输出”的内容</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">2、通过NLP将视频内容转化为文字</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">3、通过AI将文字进行分段处理,通过多次分段,将内容切割为5分钟以内的视频,同时确保每个视频有一个观点</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">4、基于分段内容,生成剪辑计划</span></section><section style="margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="546" data-cropsely1="0" data-cropsely2="254" data-ratio="0.46671597633136097" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ueQcMXdAD8lqWibu5xqYEx1WBou4TAdvTicsYbC6P02837PSUSibGIE0eibPV6wQ9IbEYBicvYLK3BXA/640?wx_fmt=png" data-type="png" data-w="1352" style="width: 546px;height: 255px;" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">通过这种工作方式,一个90分钟左右的视频,可以在10分钟以内生成剪辑计划,剪辑小姐姐也可以快速洞察需求,无需反复调整,提升视频剪辑效率。在这种模式下,最高可以实现3个/天的视频剪辑,效率提升了5倍以上。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="color: rgb(0, 122, 170);font-size: 16px;">第三步,你已经是个成熟的AI了,要学会自己创作内容。</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">优质的素材终归是有限的,当我们清楚了看官老爷喜欢看什么,并且已经拥有了不错的工作模式和效率之后,开始尝试通过与AI对话生成内容,所以就诞生了一系列完全基于AI生产的内容,老郑也不必因为缺乏视频素材强行开直播:</span></section><section style="margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="155" data-cropsely1="0" data-cropsely2="336" data-ratio="2.165266106442577" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG7ueQcMXdAD8lqWibu5xqYExJMhS9GIGxOiapx0uQPLgmRjWLib2YdQCibjoicVNDbckFjjQX4cyVuN65A/640?wx_fmt=jpeg" data-type="png" data-w="357" style="width: 155px;height: 336px;" /><span style="font-size: 16px;">&nbsp;</span><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="160" data-cropsely1="0" data-cropsely2="347" data-ratio="2.1621621621621623" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG7ueQcMXdAD8lqWibu5xqYEx2nbM2BwfB7MIlEMDVUbicwzC8o6opAFNv8bV02tIR3cdl408epCNGSg/640?wx_fmt=jpeg" data-type="png" data-w="370" style="width: 160px;height: 347px;" /> <img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="159" data-cropsely1="0" data-cropsely2="346" data-ratio="2.1689373297002725" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG7ueQcMXdAD8lqWibu5xqYExV2mrsIicl20Qpllia46bE2HdKAr8x67z03CDNoWVOricRIFGkTg7KgQDg/640?wx_fmt=jpeg" data-type="png" data-w="367" style="width: 160px;height: 346px;" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">顺带一提:文章内的插图也是通过关键词自动生成的。</span></section><section style="margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="546" data-cropsely1="0" data-cropsely2="213" data-ratio="0.3891891891891892" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ueQcMXdAD8lqWibu5xqYExje2XWrLRWP5tP12gJ1IO1TJtQeEz0VD1OKFGG0L1gc5pxEmlr1mRPQ/640?wx_fmt=png" data-type="png" data-w="555" style="width: 547px;height: 213px;" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">再把插图和文字导入到AI工具当中,一个视频也就做好了:</span></section><section style="margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-backh="213" data-backw="309" data-cropselx1="0" data-cropselx2="546" data-cropsely1="0" data-cropsely2="377" data-ratio="0.6893203883495146" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ueQcMXdAD8lqWibu5xqYExficapdfq5pL4QPfsWXf69diaPJbpyGX3lVUz9TWrValS0I7qSFzU7GvA/640?wx_fmt=png" data-type="png" data-w="309" style="width: 547px;height: 377px;" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section data-role="paragraph" style="margin-bottom: 0px;white-space: normal;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;overflow-wrap: break-word !important;"><p style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 45px;letter-spacing: 0px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">04&nbsp;</span></strong><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;">@</span><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;">urasr</span></span></p><p style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.5px;font-size: 16px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">—</span></strong></p></section><p style="margin-top: 16px;margin-right: 16px;margin-left: 16px;white-space: normal;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 18px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">基于OpenAI的新媒体创作,成果还不错</span></strong></p><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">得益于AI对观众老爷内容偏好的分析及基于AI的高效工作模式,禾略视频号取得了不错的数据结果,老郑的脸色也终于好看了:</span></section><section style="margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="546" data-cropsely1="0" data-cropsely2="254" data-ratio="0.4651898734177215" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ueQcMXdAD8lqWibu5xqYExtBkwuCnomzTz6OUicg9VF0ldSDrLu0R6lmEK7iaPdcRqwmPfpcZUWStQ/640?wx_fmt=png" data-type="png" data-w="1264" style="width: 546px;height: 254px;" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">这里重新算一笔账,视频创作人员的人力成本依旧为10W,平均单次浏览成本从5元变为0.32元(未付费推广),仅为原成本6.4%;单视频制作成本从4000元下降为653.6元,仅为原成本16.3%,可以小骄傲一把。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">另外,禾略在“基于OpenAI的新媒体运营方面”,还做了更多内容,其核心是基于禾略的算法及数据优势,为地产行业新媒体运营进行了一系列定制和创新,今天聊得有点多,就不展开讲了,感兴趣的朋友,或者想一起聊聊OpenAI的朋友,都可以联系我:</span></section><section style="margin-left: 16px;margin-right: 16px;text-align: center;"><img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="339" data-cropsely1="0" data-cropsely2="348" data-ratio="1.0235294117647058" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ueQcMXdAD8lqWibu5xqYEx4PIibbV7AMf5Ap85oREzPSFrDhSibdQ4kM0OhkVZNJoHTlHNesBhBhzw/640?wx_fmt=png" data-type="png" data-w="340" style="width: 340px;height: 348px;" /></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;text-indent: 0em;white-space: normal;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;margin-bottom: 0px;"><span style="max-width: 100%;color: rgb(136, 136, 136);font-size: 12px;overflow-wrap: break-word !important;box-sizing: border-box !important;">-<span style="color: rgb(123, 127, 131);font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;font-size: 12px;letter-spacing: 0.544px;text-align: center;caret-color: rgba(0, 0, 0, 0);background-color: rgb(255, 255, 255);">To Be Continued</span>-</span></section><section style="margin-right: 16px;margin-left: 16px;max-width: 100%;white-space: normal;overflow-wrap: break-word !important;box-sizing: border-box !important;margin-bottom: 0px;"><br /></section><section data-role="paragraph" style="max-width: 100%;white-space: normal;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;box-sizing: border-box !important;margin-bottom: 0px;"><section style="max-width: 100%;letter-spacing: 0.544px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;background-color: rgb(136, 136, 136);color: rgb(255, 255, 255);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;caret-color: red;overflow-wrap: break-word !important;box-sizing: border-box !important;">&nbsp;-&nbsp; 小程序 -&nbsp;</span><br style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;" /></p></section></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: center;min-height: 1em;line-height: 1.75em;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;caret-color: rgb(255, 0, 0);overflow-wrap: break-word !important;box-sizing: border-box !important;">&nbsp;·「禾略问答」·</span></section><p style="max-width: 100%;min-height: 1em;overflow-wrap: break-word !important;box-sizing: border-box !important;"><a class="weapp_image_link" data-miniprogram-appid="wxf051804df9944e68" data-miniprogram-path="pages/index/index" data-miniprogram-nickname="禾略问答" data-miniprogram-type="image" data-miniprogram-servicetype="" href="" style="max-width: 100%;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;line-height: 0;overflow-wrap: break-word !important;box-sizing: border-box !important;" href=""><img class="rich_pages wxw-img" data-ratio="0.33830455259026687" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxgXqtJ7x2ATMbtIm1oBmTM5cLtzxaHKiaJINP1DiaedwSS8oUuQadhFxpcXZiaWxTvWyWxXichXeiaGHw/640?wx_fmt=png" data-type="png" data-w="1274" style="border-width: 0px;border-style: initial;border-color: initial;margin: 0px;overflow-wrap: break-word !important;box-sizing: border-box !important;width: 648px !important;visibility: visible !important;top: auto;left: auto;right: auto;bottom: auto;" /></a></p><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: center;min-height: 1em;line-height: 1.75em;overflow-wrap: break-word !important;box-sizing: border-box !important;"><br style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;" /></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: center;min-height: 1em;line-height: 1.75em;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;caret-color: red;color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;overflow-wrap: break-word !important;box-sizing: border-box !important;">&nbsp;·<span style="max-width: 100%;letter-spacing: 0.544px;overflow-wrap: break-word !important;box-sizing: border-box !important;">「HotTina」</span>·</span></section></section><section data-role="paragraph" style="max-width: 100%;white-space: normal;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);margin-bottom: 0px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><a class="weapp_image_link" data-miniprogram-appid="wxdcdd1e610d71ae74" data-miniprogram-path="pages/serch/serch" data-miniprogram-nickname="HotTina" data-miniprogram-type="image" data-miniprogram-servicetype="" href="" style="max-width: 100%;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;line-height: 0;overflow-wrap: break-word !important;box-sizing: border-box !important;" href=""><img class="rich_pages wxw-img" data-backh="120" data-backw="389" data-ratio="0.30973451327433627" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxBKiaQNH3yAajSVKNDghYCq5gnROOAWjmdwIqhP9gBLpU9iaicBb19EGQVKpTzeP0lOXYyF5icG1y74Q/640?wx_fmt=png" data-type="png" data-w="791" style="border-width: 0px;border-style: initial;border-color: initial;width: 632px;margin: 0px;overflow-wrap: break-word !important;box-sizing: border-box !important;visibility: visible !important;top: auto;left: auto;right: auto;bottom: auto;" /></a></section><p style="max-width: 100%;min-height: 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100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout" style="max-width: 100%;flex-flow: row nowrap;display: flex;word-break: break-all;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout" data-width="20%" style="max-width: 100%;width: 115.594px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout-inner" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><img class="rich_pages" data-backh="13" data-backw="13" data-cropselx1="0" data-cropselx2="50" data-cropsely1="0" data-cropsely2="50" data-ratio="1" data-s="300,640" data-type="png" data-w="300" data-width="50px" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIycoMZjGF8RrRlGEzqzackrSSVqK5SzNApiaN9vmWpNcEuzuMInkGCcu5SiaAn2iba30oI1cPAeJVnqw/640?wx_fmt=png" style="box-sizing: border-box;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;max-inline-size: 100%;overflow-wrap: break-word !important;outline: none 0px !important;visibility: visible !important;width: 50px !important;" /></p></section></section></section><section data-role="layout" data-width="20%" style="max-width: 100%;width: 115.594px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout-inner" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: 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break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><img data-ratio="1.0044247787610618" data-type="png" data-w="226" data-width="50px" height="71" width="50px" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzdKK1pWxDY25IjWC6hzyuZPClD30iaLtAVGt7UszT4kJMlymjsJz0yLneTFRIJS1jvpr56X0OGLrQ/640?wx_fmt=png" style="box-sizing: border-box;overflow-wrap: break-word !important;width: 50px !important;visibility: visible !important;" /></p></section></section></section><section data-role="layout" data-width="20%" style="max-width: 100%;width: 115.594px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout-inner" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><img class="rich_pages wxw-img" data-backh="47" data-backw="47" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy3kArrxGazyPIK26bO7zZficyibw72OWmSMvgNNjSWoDHlf7aSgplp7dtCDAEFtJKHBnC8qaLHSIeQ/640?wx_fmt=png" data-type="png" data-w="300" data-width="50px" style="box-sizing: border-box;z-index: -1;cursor: pointer;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;max-inline-size: 100%;overflow-wrap: break-word !important;outline: none 0px !important;visibility: visible !important;width: 50px !important;" width="50px" /></p></section></section></section><section data-role="layout" data-width="20%" style="max-width: 100%;width: 115.594px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="layout-inner" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><section data-role="paragraph" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;"><p style="max-width: 100%;min-height: 1em;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><img class="rich_pages" data-backh="13" data-backw="13" data-cropselx1="0" data-cropselx2="69" data-cropsely1="0" data-cropsely2="69" data-s="300,640" data-type="png" data-width="50px" data-ratio="1" data-w="300" width="50px" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwaUyIuHQngl5c5PD5uQEXrh3UfLLLmbNNIYHsl0uM1fFRJCOicUgwgiaAoBNbUmeBiahGEFZBm9uXAw/640?wx_fmt=png" style="box-sizing: border-box;z-index: -1;cursor: pointer;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);font-family: 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