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快手AI视频工具月入过亿,全球第一!

发布于 2025-10-04

<h3 data-slate-node="element" data-block-id="uqWw7GAint" data-dir-key="uqWw7GAint" data-pm-slice="0 0 []"><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">一、可灵AI商业化进展</span></span></strong></span></span></h3><ol class="list-paddingleft-1"><li><span data-marker="1."></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">产品迭代与竞争力</span></span></strong></span></span></li></ol><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">自2024年6月起,快手完成30+次产品迭代和新功能发布,每个版本均处于行业领先地位,长期保持视频生成赛道全球第一梯队。</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">商业化表现</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">:2025年4月起,可灵AI月度付费流水超</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">1亿人民币</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">,全球视频生成领域排名第一。</span></span></span></span></li></ul><ol class="list-paddingleft-1" start="2"><li><span data-marker="2."></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">收入增长特点</span></span></strong></span></span></li></ol><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">收入呈&nbsp;</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">“跳点式增长”</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">&nbsp;,与大模型版本更新或核心功能升级强相关:&nbsp;</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">版本更新后收入快速跃升(跳点);</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">随后进入平台期(小幅波动);</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">长期需关注&nbsp;</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">“迭代-增长”正向循环的可持续性</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">,短期波动属正常现象。</span></span></span></span></li></ul><hr style="border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);" /><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span></span></p><h3 data-slate-node="element" data-block-id="SUonO-fXK1" data-dir-key="SUonO-fXK1"><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">二、AIGC视频生成市场前景</span></span></strong></span></span></h3><ol class="list-paddingleft-1" start="1"><li><span data-marker="1."></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">行业渗透率空间巨大</span></span></strong></span></span></li></ol><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">2024年全球视频制作成本规模约&nbsp;</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">1400亿美元</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">,AI视频生成规模仅&nbsp;</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">6亿美元</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">,渗透率不足</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">1%</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">。</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">生态发展:全球AI视频创作者超</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">1亿人</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">,2025年6月AI工具为创作者贡献的总收入较1月增长</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">159%</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">。</span></span></span></span></li></ul><ol class="list-paddingleft-1" start="2"><li><span data-marker="2."></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">中期与长期潜力</span></span></strong></span></span></li></ol><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">中期目标</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">:渗透200-300亿美元市场(占视频制作成本15%-20%)。</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">长期展望</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">:伴随AI模型迭代、技术创新及场景拓展,AIGC有望占据视频制作市场的</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">半壁江山</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">。</span></span></span></span></li></ul><hr style="border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);" /><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span></span></p><h3 data-slate-node="element" data-block-id="MljIqAqpiJ" data-dir-key="MljIqAqpiJ"><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">三、技术革新驱动流量增长</span></span></strong></span></span></h3><ol class="list-paddingleft-1" start="1"><li><span data-marker="1."></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">OneRec(端到端生成式推荐技术)</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"></span></span></span></li></ol><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">解决传统推荐系统两大痛点:多模块协同困难、计算复杂度高。</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">核心优势</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">:&nbsp;</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">覆盖25%用户流量,APP总使用时长提升超</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">1%</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">;</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">计算成本仅传统系统的</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">十分之一</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">。</span></span></span></span></li></ul><ol class="list-paddingleft-1" start="2"><li><span data-marker="2."></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">EMER排序机制模型</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"></span></span></span></li></ol><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">配合OneRec技术提升匹配效率,实现:&nbsp;</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">APP使用时长提升</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">2.5%</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">;</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">DAU(日活跃用户)增长</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">0.25%</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">。</span></span></span></span></li></ul><hr style="border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);" /><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span></span></p><h3 data-slate-node="element" data-block-id="8UbXSNYWLW" data-dir-key="8UbXSNYWLW"><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">四、效果广告战略加速</span></span></strong></span></span></h3><ol class="list-paddingleft-1" start="1"><li><span data-marker="1."></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">政策驱动行业转型</span></span></strong></span></span></li></ol><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">新规要求广告投放费用需合规计税,倒逼广告主更注重管道</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">ROI(投资回报率)</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">&nbsp;,推动预算向效果广告倾斜。</span></span></span></span></li></ul><ol class="list-paddingleft-1" start="2"><li><span data-marker="2."></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">快手的业务布局</span></span></strong></span></span></li></ol><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">聚焦</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">小游戏+短剧</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">两大场景:&nbsp;</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">平台已上线超</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">2万款小游戏</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">,拥有超千部</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">播放量破千万的分账短剧</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">;</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">创作者可通过内容挂载(CPS分成)变现。</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">分账激励计划</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">:&nbsp;</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">未来一年投入短剧分账</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">4亿</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">,小游戏分账超</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">1亿</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">;</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">目标:优化广告效果,保持高速增长。</span></span></span></span></li></ul><hr style="border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);" /><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span></span></p><h3 data-slate-node="element" data-block-id="n7X33cxhty" data-dir-key="n7X33cxhty"><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">五、股价基础信息</span></span></strong></span></span></h3><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">行业分类</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">:TMT(科技、媒体、通信)</span></span></span></span></li></ul><ul class="list-paddingleft-1"><li><span data-marker=""></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">当前股价</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">:</span></span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">69.9港元</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">(截至2025年9月5日)</span></span></span></span></li></ul><hr style="border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);" /><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span></span></p><h3 data-slate-node="element" data-block-id="6VylH5c-LL" data-dir-key="6VylH5c-LL"><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">核心结论</span></span></strong></span></span></h3><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">快手通过AI技术(可灵视频生成、OneRec推荐系统)深度赋能业务,商业化能力持续验证(可灵流水破亿)。叠加AIGC渗透率长期提升趋势、政策利好效果广告赛道、以及流量效率驱动(DAU/时长双增长),公司未来增长动力充足。</span></span></span></span></p><hr style="border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);" /><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span></span></p><p><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">附:关键数据摘要表</span></span></strong></span></span></p><table><tbody><tr style=""><th style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">指标</span></span></strong></span></span></p></th><th style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">数值/进展</span></span></strong></span></span></p></th></tr><tr style=""><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">可灵AI流水</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"></span></span></span></p></td><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">月超1亿人民币(全球视频赛道第一)&nbsp;</span></span></span></span></p></td></tr><tr style=""><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">AIGC渗透率目标</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"></span></span></span></p></td><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">中期15%-20%,长期50%+</span></span></span></span></p></td></tr><tr style=""><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">OneRec技术覆盖</span></span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"></span></span></span></p></td><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">全量用户25%流量</span></span></span></span></p></td></tr><tr style=""><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">DAU提升</span></span></strong></span></span></p></td><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">+0.25%(EMER模型驱动)</span></span></span></span></p></td></tr><tr style=""><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">短剧分账投入</span></span></strong></span></span></p></td><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">未来一年4亿元&nbsp;</span></span></span></span></p></td></tr><tr style=""><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-zero-width="z" data-slate-length="0"></span></strong></span><span data-slate-leaf="true"><strong><span data-slate-string="true"><span leaf="">小游戏分账投入</span></span></strong></span></span></p></td><td style="max-width: 427px;min-width: 427px;"><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="z" data-slate-length="0"></span></span><span data-slate-leaf="true"><span data-slate-string="true"><span leaf="">未来一年超1亿元</span></span></span></span></p></td></tr></tbody></table><p><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-zero-width="n" data-slate-length="0"></span></span></span></p><section><span leaf=""><br /></span></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p>

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