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悦府开盘谣言不断，如何打破信息不对称？

发布于 2017-08-17

<p>昨晚号称深圳“顶豪”楼盘华润悦府开盘，顶着全国房价调控的风口浪尖，当晚流出的文案依旧是熟悉浮夸——售罄、千人排队、抢光</p><p><br /></p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjYfT0h7d0iaxut2TzoILqMl2xrakHEd4liabRbfoJpwAnIibYuCBrrcyMQ/0?wx_fmt=jpeg" class="" data-ratio="0.4496732026143791" data-w="765" /></p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjtPgIuPVZF3DEgRJZXMa4vQ3HmqYuPQod3tUaofEv1ria7HkuXa7Cq8A/0?wx_fmt=jpeg" class="" data-ratio="0.4690721649484536" data-w="776" /></p><p>更有甚者，言之凿凿地描绘，为了买房，周边酒店全都客满。现场，中介为抢客大打出手，选房中介费3-50万</p><p><br /></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjOLFWO7jo3E1smM0yiafzobJcxWMdSXjVP4REcUgmL5foX85uV27s4tQ/0?wx_fmt=png" class="" data-ratio="0.20840336134453782" data-w="595" /></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjolEsullEaxiaAd7BkTJ0CTFWcceH74niboFeLSYKHZFyMkFMIZYLkDvQ/0?wx_fmt=png" class="" data-ratio="0.2730263157894737" data-w="608" /></p><p style="text-align: center;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjo3QovT3eEa0e3CZIicJaeeiatFJpB5NFVPvxoNseiaIdM1KrialJibXOByA/0?wx_fmt=jpeg" class="" data-ratio="0.8954545454545455" data-w="220" /></p><p style="text-align: center;"><span style="font-size: 12px; color: rgb(136, 136, 136);">是现实太魔幻，还是中介太强大？</span><br /></p><p><br /></p><p>论说，2017年确实适合买豪宅</p><p>&nbsp;</p><p>遥想2015年，悦府一期均价14万，开盘就卖了8成，最便宜的一套也接近3千万</p><p>&nbsp;</p><p>悦府二期相比一期地段更好，大家预期均价甚至开出20万，而且它周边二手房均价已在10万上下</p><p>&nbsp;</p><p style="text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjYjLWaHiag3lO5e1sQ3ot3qoAxXYp1BH2HbLr30GJ5icv2Q0gyJdsRu6Q/0?wx_fmt=png" class="" data-ratio="0.54421768707483" data-w="588" /><span style="font-size: 12px; color: rgb(136, 136, 136);">（图片来源：中原）</span></p><p>&nbsp;</p><p>由于不可名状的原因，悦府二期备案均价：12万元/平，户型为105到233平一到三房。这就是说，最低<strong>总价只要1000万就能买套深圳湾豪宅</strong>，前提它不是精装修交房。</p><p><br /></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjQNBoZNSnqicWk9X5iabNiapXqyh6kLGY8rs7hNiaSsWpEUM4Z8eZKkQwlA/0?wx_fmt=png" class="" data-ratio="0.6148648648648649" data-w="592" /></p><p style="text-align: center;"><span style="font-size: 12px; color: rgb(136, 136, 136);">华润悦府备案名为柏瑞花园</span><br /></p><p>&nbsp;</p><p>在大家快要相信“千人排队、3小时售罄、队伍长达3公里”的说法之时，今天早上，现场报道都被禁了——<img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjdSNzK2LicGnkeiaFIUJVsWSSOAZ4M6nV3xMs0H6hdTon0GeLvAozaMvw/0?wx_fmt=jpeg" class="" data-ratio="0.9017713365539453" data-w="1242" /></p><p>&nbsp;中午，深圳市规划和国土资源委发出正式说明，谴责不实信息</p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjsyFBjzqm4TX4o7llyZf1qRxu0atYC70aDmiaMrvKNVia5Cia9Swrv0G8A/0?wx_fmt=jpeg" class="" data-ratio="0.9396135265700483" data-w="1242" /></p><p><br /></p><p>傍晚时分，悦府官方也发声明，这谣言才算真正告一段落——</p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG6XKicvAedjgCuo1bicLEK1fj8B6syZzOrQQeic1cI82OfSHXqyZQxNdWJSjwDfFKTodJPUnZEW2NmYg/0?wx_fmt=jpeg" class="" data-ratio="1.7777777777777777" data-w="1242" /></p><p><br /></p><p><br /></p><p>近年，“开盘售罄”、“千人排队”、“抢购一空”等夸张用词几乎成为开盘文案必备，中介群体俨然成为一股能够封闭信息，左右舆论的“神秘组织”。</p><p><br /></p><p>事实上，随着数据的开放，楼市火不火热，已经不是单一的舆论力量可以左右</p><p><br /></p><p><span style="color: rgb(2, 30, 170);"><strong>首先是政府的备案数据，虽然存在一定滞后性，但仍能反映真实的趋势</strong></span></p><p><br /></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjZBTCTLqOLdpZPkm3Xib04a7uqp1CT89oxbWQQicXDPziahgcJHCcpicrXQ/0?wx_fmt=png" class="" data-ratio="0.38414634146341464" data-w="492" /></p><p><br /></p><p>我们统计了南山区，近一年开盘的项目销售情况，由于悦府是昨天开盘，所以系统暂无数据，而其他项目的销售率，最多也只是88%</p><p><br /></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjrpWoSpd3fNmdYG8PDIMZgOlRj5Z3ZHibIYszBL0gz9ib7CqpP6X8y73g/0?wx_fmt=png" class="" data-ratio="0.41002277904328016" data-w="878" /></p><p style="text-align: center;"><span style="font-size: 12px; color: rgb(136, 136, 136);">做不到“开盘售罄”被逼喝酱油？那可能要喝到明年</span></p><p><br /></p><p><span style="color: rgb(2, 30, 170);"><strong>然后是实时的购房热度</strong></span></p><p>禾略做了一个领先指数，反映每天在互联网上，讨论买房的热度</p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjVwnsllrrSHQgExZem60WoZB6dBicohbMGmuCrbOE2hW5Qndn96ZuwoA/0?wx_fmt=png" class="" data-ratio="0.43066764490095377" data-w="1363" /></p><p style="text-align: center;"><span style="font-size: 12px; color: rgb(136, 136, 136);">藏在我们官网www.urasr.com里</span></p><p><br /></p><p><span style="color: rgb(2, 30, 170);"><strong>对比今年3-5月份，近期深圳市民对购房的热度都陷入低谷，热情不高</strong></span></p><p><span style="color: rgb(2, 30, 170);"></span></p><p>上半年深圳购房热度最高是4月4号，高达412，8月16号热度仅为51<br /></p><p><span style="color: rgb(2, 30, 170);"></span><br /></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjEawIIR0E1JpAmDvzaPxzh8hTHjH5jEWBoCpV0ub3SZibZW10bdwDDtg/0?wx_fmt=png" class="" data-ratio="0.4305669679539852" data-w="1217" /></p><p><br /></p><p>同时，禾略每个月都会做一次，房价短期预测</p><p><span style="color: rgb(2, 30, 170);"><strong>7月深圳房价缩量反抽到房价合理线，预测8月持续下跌</strong></span></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjTvRAG8ibPTdOpfhPRQsHx0rX5JIYXgn6vlXDj1xc55FicNKZFMqsKwCw/0?wx_fmt=png" class="" data-ratio="0.4264036418816389" data-w="1318" /></p><p style="text-align: center;"><span style="font-size: 12px; color: rgb(136, 136, 136);">男人看了会沉默，女人看了会流泪</span></p><p><br /></p><p>其实房价涨跌并不是最重要的，顶级豪宅的销售也和老百姓没什么关系，但关键在于——</p><p><br /></p><p><strong><span style="color: rgb(2, 30, 170);">我们是不是可以得到公平公正公开的对待，能不能及时得到真实准确的信息，避免被忽悠被坑害。</span></strong></p><p><strong><span style="color: rgb(2, 30, 170);"><br /></span></strong></p><p><strong><span style="color: rgb(2, 30, 170);">作为改革开放先锋城市，深圳应该可以做得更多、更好。</span></strong></p><p><strong><span style="color: rgb(2, 30, 170);"><br /></span></strong></p><p><br /></p><p style="text-align: center;"><img data-type="gif" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjCDeaAvMVS6uUX6ib4CicKAB5kJtSHvibvuwADTTrBWtGRmmCB8GWSw9rQ/0?wx_fmt=gif" class="" data-ratio="0.49326145552560646" data-w="371" /></p><p style="text-align: center;"><br /></p><p><br /></p><section class="" style="margin-top: 0.5em; margin-bottom: 1.5em; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; border-width: medium; border-style: none; border-color: currentcolor; -moz-border-top-colors: none; -moz-border-right-colors: none; -moz-border-bottom-colors: none; -moz-border-left-colors: none; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section class="" style="margin: auto; max-width: 100%; box-sizing: border-box; border-color: rgb(71, 193, 168); width: 3em; text-align: center; color: rgb(255, 255, 255); font-family: inherit; font-size: 1em; text-decoration: inherit; overflow-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; border-radius: 50%; width: 3em; height: 3em; line-height: 3.5em; overflow: hidden; font-family: inherit; vertical-align: middle; display: inline-block; overflow-wrap: break-word !important; background-color: rgb(71, 193, 168);"><section class="" style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255); font-size: 14px;">更多</span></section></section><section class="" style="margin: -0.92em auto auto; max-width: 100%; box-sizing: border-box; width: 0px; font-family: inherit; border-top: 3em solid rgb(71, 193, 168); overflow-wrap: break-word !important; border-right: 1.4em solid transparent !important; border-left: 1.4em solid transparent !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></section></section></section><fieldset class="" style="margin-top: 0.8em; margin-bottom: 0.5em; max-width: 100%; box-sizing: border-box; min-width: 0px; white-space: normal; border-width: 0px; border-style: none; border-color: currentcolor; -moz-border-top-colors: none; -moz-border-right-colors: none; -moz-border-bottom-colors: none; -moz-border-left-colors: none; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box; border-color: rgb(249, 110, 87); border-radius: 0.5em; text-align: inherit; font-family: inherit; font-weight: inherit; text-decoration: inherit; display: inline-block; box-shadow: 0.2em 0.2em 0.1em rgb(165, 165, 165); overflow-wrap: break-word !important; background-color: rgb(160, 160, 160); color: rgb(0, 0, 0); font-size: 14px;"><p style="max-width: 100%; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box; border-color: rgb(249, 110, 87); border-radius: 0.5em; text-align: inherit; font-family: inherit; font-weight: inherit; text-decoration: inherit; display: inline-block; box-shadow: 0.2em 0.2em 0.1em rgb(165, 165, 165); overflow-wrap: break-word !important; background-color: rgb(160, 160, 160); font-size: 16px; color: rgb(255, 255, 255);">禾略中国：helue_China</span></p></span></fieldset><p style="max-width: 100%; min-height: 1em; white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 14px;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><hr style="max-width: 100%; white-space: normal; text-align: justify; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);" /><p style="max-width: 100%; min-height: 1em; white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(136, 136, 136); font-size: 14px;">陪你想，陪你写，陪你玩</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; white-space: normal; text-align: justify; line-height: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><img data-ratio="1" data-s="300,640" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4z3ZLnvGz7yzYuZ21wHoX53ZpOwnQhPmGbl2SxSiboaKiaW8L2CuhQBnhRkhP7Z47icicDduyXibFxAAg/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="line-height: 1.6; text-indent: 32px; font-family: 宋体; box-sizing: border-box !important; overflow-wrap: break-word !important; width: auto !important; 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