官网首页 › 研究观点 › 观点正文

惊讶 | 恶魔开发商的背后

发布于 2015-03-24

<fieldset class="tn-Powered-by-XIUMI" style="white-space: normal; border: 0px; margin: 0.8em 0px 0.5em; box-sizing: border-box; padding: 0px;"><section class="tn-Powered-by-XIUMI" style="padding: 0.7em 0px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(63, 71, 78); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(63, 71, 78); font-size: 1em; font-family: inherit; font-style: inherit; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: inherit; box-sizing: border-box;"><section><span style="color: rgb(217, 150, 148);">开发商的故事,似乎是个邪恶的故事,但其实全面看待事情的演变,邪恶的背后总是充满悲情。</span></section></section></fieldset><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9WcgYffMJyV5x4R9fuuskgQONGldwHjJwqkEwoJdO9UibK1qIR5BaOcvw/0" data-ratio="1.1524390243902438" data-w="164" /></p><p style="white-space: normal; text-align: center;">某开发商进驻B城市十几年了</p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9W994fw29C5MiciaibwTyl9QfIFvS7zDDzdrRYVhYUdeiaVzVvIwRyKXEiaXg/0" data-ratio="1.3076923076923077" data-w="156" /></p><p style="white-space: normal; text-align: center;">一直以“小户型、低总价”的优势在白领市场占得一席之地</p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9WEsibGpzbr3ayibS96Hmkb178l2wnDDDLw2pl20WC4ZNCoBPYWOvWFcMg/0" data-ratio="0.9801980198019802" data-w="202" /></p><p style="white-space: normal; text-align: center;">近年,B城市房地产市场竞争激烈,尤其是白领市场,大量品牌开发进入</p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9WZ23pxYhGuMlSUSv1tpFLELCtcXQ9eic1K83kwOQiafhq9ic1zPj62WTRg/0" data-ratio="1.3450704225352113" data-w="142" /></p><p style="white-space: normal; text-align: center;">市场趋于饱和,利润空间变得非常有限。像去年他们在A地以7500元/㎡的地价拿的地,最后只卖到8500元/㎡……</p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9WCFibKawjiciauPicqQ0aLXwedSzPicMddurVicibu7CQ6asa54C8D90FeZvzA/0" data-ratio="1.2535211267605635" data-w="142" /></p><p style="white-space: normal; text-align: center;">谁动了他们的奶酪!?</p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9WoBI87u3VCbSmTh6HJxWbfjQibCXp2vRp3dqr5Wia2rXuwDh6juiakibnYA/0" data-ratio="1.251497005988024" data-w="167" /></p><p style="white-space: normal; text-align: center;">公司内部员工非常着急想找到解决方案</p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9WSVQk11b0kUjJ6z0a4UG9M2dGjzeC4TRkWDHS3wsSWiav6HfHnOoIYSw/0" data-ratio="1.4960629921259843" data-w="127" /></p><p style="white-space: normal; text-align: center;">无奈他们长期待在B城市,温吞安逸的氛围,打磨了他们的棱角,以致他们不具备打破现状的锐度。</p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9W2m6OCZTPDrHFrp7oS42TcBTzjG593MD6PXRbavxMlyn8QdkshrT3Aw/0" data-ratio="1.18125" data-w="160" /></p><p style="white-space: normal; text-align: center;">新的市场,新的奶酪在哪里?在哪里盖房子、做谁的生意利润更高?</p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9WPcGQLJic8rZeErpcvGophDyic9ZnWyxPUGo8PyD4BTQTaVLpu4IOxgWA/0" data-ratio="1.2375" data-w="160" /></p><p style="white-space: normal; text-align: center;">负责人决定试用新锐型房地产投资咨询公司——禾略,打破僵局</p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9WiaNSBuebFjS4icEx67kgicIAst7fVtqRIoLGOoibXu4k9TmlcgZHSUyQxQ/0" data-ratio="1" data-w="160" /></p><p style="white-space: normal; text-align: center;">禾略通过两个研究:城市进入(挖掘哪里还有市场);<span style="font-size: 16px;">蓝、白领客群(挖掘土豪客群),</span><span style="font-size: 16px;">给该开发商提供了有锐度报告!</span></p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9WOSybvKDc2eSb8ncsXsX8eTCvwx6gIEf6yq7V0tT1sWvaql6Y3S0vQA/0" data-ratio="1.1461988304093567" data-w="171" /></p><p style="white-space: normal; text-align: center;">该开发商,开始准备进入C、D城市的热点板块,不再局限于B城;在B城也开始关注蓝领市场以及拿地策略。</p><p style="white-space: normal;"><br /></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG7Bhvwrq4DceZ7DL7DXpP9WwZxibMbZfb1FolhW8esicXWyTvWQP0sCXugnPSCHPOKnwFNLFQ0km9ug/0" data-ratio="0.8082901554404145" data-w="193" /></p><p style="white-space: normal; text-align: center;">禾略,就是这么实在。</p><p style="white-space: normal;"><br /></p><p style="white-space: normal;"><br /></p><p style="white-space: normal;"><br /></p><p style="white-space: normal;"><br /></p><fieldset class="tn-Powered-by-XIUMI" style="white-space: normal; margin: 0.5em 0px 1.5em; padding: 0px; border: currentcolor; border-image-source: none; text-align: justify; color: rgb(129, 120, 119); font-size: 13.63px; box-sizing: border-box;"><section class="tn-Powered-by-XIUMI" style="border-color: rgb(249, 110, 87); margin: auto; width: 3em; text-align: center; color: rgb(255, 255, 255); font-family: inherit; font-size: 0.9em; font-weight: inherit; text-decoration: inherit; box-sizing: border-box;"><section class="tn-Powered-by-XIUMI" style="border-top-left-radius: 50%; border-top-right-radius: 50%; border-bottom-right-radius: 50%; border-bottom-left-radius: 50%; width: 3em; height: 3em; line-height: 3.5em; overflow: hidden; font-family: inherit; vertical-align: middle; display: inline-block; box-sizing: border-box; background-color: rgb(249, 110, 87);"><section class="tn-Powered-by-XIUMI" style="box-sizing: border-box;">更多</section></section><section class="tn-Powered-by-XIUMI" style="margin: -0.92em auto auto; width: 0px; font-family: inherit; border-top-color: rgb(249, 110, 87); border-bottom-color: rgb(249, 110, 87); border-top-width: 3em; border-top-style: solid; box-sizing: border-box; border-right-color: transparent !important; border-left-color: transparent !important; border-right-width: 1.4em !important; border-left-width: 1.4em !important; border-right-style: solid !important; border-left-style: solid !important;"></section></section></fieldset><fieldset class="tn-Powered-by-XIUMI" style="white-space: normal; margin: 0.8em 0px 0.5em; padding: 0px; border: 0px currentcolor; border-image-source: none; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; box-sizing: border-box;"><span class="tn-Powered-by-XIUMI" style="border-color: rgb(249, 110, 87); padding: 0.3em 0.5em; border-top-left-radius: 0.5em; border-top-right-radius: 0.5em; border-bottom-right-radius: 0.5em; border-bottom-left-radius: 0.5em; text-align: inherit; color: rgb(255, 255, 255); font-family: inherit; font-size: 1em; font-weight: inherit; text-decoration: inherit; display: inline-block; box-sizing: border-box; box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em; background-color: rgb(160, 160, 160);"><p>禾略中国:helue_China</p></span></fieldset><p style="white-space: normal; text-align: justify; color: rgb(129, 120, 119); font-size: 13.63px;"><br /></p><p style="white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px;"><span style="font-size: 10px;"></span></p><hr style="white-space: normal; text-align: justify; color: rgb(129, 120, 119); font-size: 13.63px;" /><p style="white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px;"><span style="font-size: 10px;">陪你想,陪你写,陪你玩</span><br /></p><p style="white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px;"><span style="font-size: 10px;"><img data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG55lJtbibLibkGYoYw1XcmSXZCjhX2MuAiaSMbtq9nUiaVibvZF1ZvBzKcF1RKiaMibvAQlfYr2bv1ylFscg/0" data-s="300,640" data-type="jpeg" data-w="258" data-ratio="1" /></span></p><p style="white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px;"><span style="font-size: 10px;">扫一扫<br /></span></p><p style="white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px;"><span style="font-size: 10px;">进入高维世界</span></p><p style="white-space: normal;"><span style="font-size: 10px;"><br /></span></p><p><br /></p>

← 返回观点全库