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打造产品商品化

发布于 2019-10-11

<section class="xmteditor" style="display:none;" data-tools="新媒体管家" data-label="powered by xmt.cn" data-mpa-powered-by="yiban.io"></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><section class="xmteditor" style="display:none;" data-tools="新媒体管家" data-label="powered by xmt.cn"></section></section><p style="margin-right: 8px;margin-left: 8px;text-align: left;line-height: normal;"><strong><span style="font-family: 微软雅黑, sans-serif;font-size: 12px;color: rgb(0, 0, 0);">| 导读:</span></strong></p><p style="margin-right: 8px;margin-left: 8px;text-align: left;line-height: normal;"><span style="font-family: 微软雅黑, sans-serif;font-size: 12px;color: rgb(136, 136, 136);">1.&nbsp;</span><span style="color: rgb(136, 136, 136);font-family: 微软雅黑, sans-serif;font-size: 12px;">什么是产品商品化</span></p><p style="margin-right: 8px;margin-left: 8px;text-align: left;line-height: normal;"><span style="font-family: 微软雅黑, sans-serif;font-size: 12px;color: rgb(136, 136, 136);">2. 如何做到产品商品化</span></p><p style="margin-right: 8px;margin-left: 8px;text-align: left;line-height: normal;"><span style="font-family: 微软雅黑, sans-serif;font-size: 12px;color: rgb(136, 136, 136);">3. 产品商品化的具体应用</span></p><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;text-align: center;"><span style="font-size: 16px;"><strong><span style="font-family: 微软雅黑, sans-serif;"><br /></span></strong></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;text-align: center;"><span style="font-size: 16px;"><strong><span style="font-family: 微软雅黑, sans-serif;">什么是产品商品化?</span></strong></span><span style="font-size: 14px;"><strong><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;"></span></strong><strong><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;"></span></strong></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">产品最基本的属性是质量和成本,衡量标准是价格;</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">商品最基本的属性是品牌和价格,衡量标准是价值。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">对房地产市场的解读我们做了很多的探索和创新,创造了很多零部件,可以说我们的零件种类一定是行业内最丰富的,我们有很多已经非常完善的小模块,有行业里最创新的算法模型,但是我们在把零件组装成商品的过程中还存在很大的问题,导致很多的产品做出来都是半成品,很多内容需要不断完善和梳理,打磨后才能算是产品。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">然而只有产品是不够的,产品是给专业人士提供的,如果我们想要把我们的零件转变成为利润,那就一定要把交付的产品提高到商品的角度。而商品,顾名思义就是产品的进阶,</span><strong style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><span style="color: rgb(0, 112, 192);">产品的商品化是社会生产力发展到一定阶段的产物,商品除了要有产品的完整度,可用来交换,</span></strong><strong style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><span style="color: rgb(0, 112, 192);">最关键的还是能够满足客户的需要并带来价值。</span></strong></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">同行的一些报告,作为产品来说是毫无问题的,报告完成度非常高,但是很难给客户带来价值,我们前段时间也经历了这种状态,究其根本不是人员、组织和财务问题,而是<strong><span style="font-size: 14px;color: rgb(0, 112, 192);">方向问题,</span></strong>我们在深耕产品专业化的方向好似跑偏了,尽管这也是使产品商品化的必备条件之一。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">现在大家的专业化程度越来越高,报告的系统化程度也越来越高,但是每一份报告出来都是一模一样的套路,久而久之大家提起禾略就知道是怎样的套路,我们用相同的套路去套不同的客户需求最后一定是惨败。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">很多人对我们报告的评价经常是:<strong><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;color: rgb(0, 112, 192);">看不懂</span></strong>。这其实是一种委婉的批评。如果我们要为客户提供商品,就有责任提供让客户理解报告内容的服务。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">如果我们要为客户提供商品,就有责任提供让客户理解报告内容的服务,如果客户花钱购买了商品,还要自己去学习如何使用,那么这样的销售商无疑是失败的,无形增加了客户的成本,这种商品早晚会被淘汰,<span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">我们需要做的是</span><strong style="font-family: 微软雅黑, sans-serif;font-size: 14px;white-space: normal;"><span style="color: rgb(0, 112, 192);">降低客户感知和理解难度。</span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">&nbsp;</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">商品和产品的区别就在于能不能勾起人们的<strong><span style="color: rgb(0, 112, 192);">购买欲望</span></strong>,不然产品依旧是产品,不具备交换的可能性。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;"><br /></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;text-align: center;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;"><strong style="font-size: 14px;text-align: center;white-space: normal;"><span style="font-family: 微软雅黑, sans-serif;"></span></strong><strong style="font-size: 16px;text-align: center;white-space: normal;"><span style="font-family: 微软雅黑, sans-serif;">如何做到产品商品化?</span></strong></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;"><br /></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">从更深的角度来分析,从从业人员的角度来看,看到的一定是产品角度的内容,但是如果把自己当成顾客,从购买的角度来看,那就是商品的角度。从产品角度来看产品A可能优于产品B,但是从商品的角度来看,顾客就是愿意购买产品B。</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><strong><span style="color: rgb(0, 112, 192);">产品可以有1,2,3,4的排名,但从商品的角度来说,只有1和0,所有没有被购买的商品都是输家,即使你的评分只比第一名少了零点几分。</span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><strong><span style="color: rgb(0, 112, 192);"><br /></span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">就像所有人都记住了第一个登上月球的人(阿姆斯特朗),难道第二个登月的人(奥尔德林)就不伟大吗?人类总共不超过10个人登陆过月球,可是有多少人能记得第二个登月的人呢,这跟商品的定义是完全一样的。</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">&nbsp;</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">我们想要被客户认可,被客户选择,就要不断的创新,创新的产品一定可以吃得上第一口蛋糕,但一定吃不上后面的蛋糕,只有把创新产品转化成了商品,才能不断地吃剩下的蛋糕。</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">比如最近很火的自走棋,一开始是由巨鸟多多工作室发明的,上线后直接击溃了V社开发5年的artifact,V社、腾讯和百度都开出了很高的价格想收购它,这就是创新产品的第一口蛋糕,但是巨鸟多多工作室拒绝了他们。由于经验的欠缺和资源的匮乏,最后他们也没能把自走棋这个IP继续做大,没有几个月就凉凉了。</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">反而是腾讯、V社将自走棋的模式移植到了LOL和DOTA中,不断的从中获利,这就是<strong><span style="color: rgb(0, 112, 192);">创新产品商品化</span></strong>的最好的应用。一个好的创意如果不能应用在迅速转化成商品利润的过程中,那么早晚会被别人赶超。</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">&nbsp;</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">诺基亚和魅族的产品都非常好,操作系统和外观也有自己的小亮点,但是他们一个个都衰败了,他们和苹果的最大差距就是在商品化这点上。顾客们购买苹果,并且通过自己的购物体验影响身边的人,会让苹果的商品化属性越来越强大,这样他的顾客群体也会越发壮大。</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">诺基亚和魅族可能也会有自己的死忠粉,即使他们的商品有这样那样的不足也会购买,但是一个公司不能只靠着这种情怀存活下去。</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">以上才是我们应该担忧的问题。</span></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;text-align: center;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;"><strong style="font-size: 16px;">产品商品化的具体应用?</strong></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;"><strong><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;color: rgb(0, 112, 192);">我们在帮助他人解决问题和创造价值时,要思考是否了解对方的需求,明确目标了以后用专业性来为其提供帮助。</span></strong></span><span style="font-family: 微软雅黑, sans-serif;color: rgb(0, 0, 0);font-size: 14px;"></span><br /></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;color: rgb(0, 0, 0);font-size: 14px;">&nbsp;</span></section><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">以我们做的南昌的一个项目为例,</span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><br /></p><section style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: center;"><img class="rich_pages" data-ratio="0.4788647342995169" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxxJUrCOYiacedpPj5bJJr3CDlKFHSCcplOkJVTyHKRJYqmTakqevOV7LUliaG6nGOKxtmLHuQBMjDg/640?wx_fmt=png" data-type="png" data-w="1656" /></section><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><br /></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">做竞争房企分析时,发现A开发商近三年复合增长率高达29%,位居南昌市场份额top1。A开发商之所以能垄断南昌的市场,与其说是投资规模的胜利,不如说是投资品类的一种胜利,南昌城市的发展阶段正好和A开发商的目标客群在这一时间段中相匹配。</span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">&nbsp;</span></p><section style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: center;"><img class="rich_pages" data-ratio="0.5373749264273102" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxxJUrCOYiacedpPj5bJJr3CtbPRHfrWcQAcmIngZACKoMib7xn9wF9AWWHMjhViaMwhl4pCxkwmUOpg/640?wx_fmt=png" data-type="png" data-w="1699" /></section><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">&nbsp;</span><br /></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">就像04-08年的深圳,万科就掐准了深圳的<strong><span style="color: rgb(0, 112, 192);">客群品类</span></strong>。那时的深圳,许多人刚好通过自己前10年的努力赚到了一些钱,对未来的生活有了更高的向往,这时他们会更容易被一些能给他们贴上标签的产品吸引到,于是万科做的<strong><span style="color: rgb(0, 112, 192);">产品品类细分</span></strong>成功抓住了他们的内心。</span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">&nbsp;</span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">回到南昌的房企,很多房企的差距在于对城市的<strong><span style="color: rgb(0, 112, 192);">发展方向和周期</span></strong>没有把握到位。</span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">&nbsp;</span></p><section style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: center;"><img class="rich_pages" data-ratio="0.5378787878787878" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxxJUrCOYiacedpPj5bJJr3CkgoTgjD8TIDFy9sZDbJyY1njria4dy6xGs2bZUEBTHs0cLISl5icP7og/640?wx_fmt=png" data-type="png" data-w="1716" /></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: center;"><img class="rich_pages" data-ratio="0.5365283459964932" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxxJUrCOYiacedpPj5bJJr3CibsaoPJhbtviba8Eh73FFQ6IQYw3fZLVcMaxicqrbC4lp9aCkUcxgFJrA/640?wx_fmt=png" data-type="png" data-w="1711" /></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">&nbsp;</span><br /></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">就以B开发商和A开发商为例,B开发商明显是全周期拿地,A开发商则是逆周期拿地,不难发现A开发商拿地的方向和城市发展方向非常契合。C开发商的劣势完全来自于他们自身对产品的执念,固守自己G2,G3产品线,没有根据城市的发展来进行产品品类的调整。</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 1.75em;text-align: center;"><span style="font-family:微软雅黑, sans-serif;"><span style="font-size: 16px;"><strong><br /></strong></span></span></section><p style="white-space: normal;line-height: 1.75em;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;">最后</span></strong><span style="font-family: 微软雅黑, sans-serif;font-size: 14px;">总结一下,产品只是库存,而商品是活的,能带来价值。要在<span style="font-family: 微软雅黑, sans-serif;font-size: 14px;text-align: left;">商业社会里占领一席之地,需要我们把生产出来的产品商品化,否则就是对资源的巨大消耗。</span></span></p><section style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-size:15px;font-family:微软雅黑,sans-serif;"><br /></span></section><p style="margin-right: 8px;margin-left: 8px;white-space: normal;letter-spacing: 0.544px;text-align: center;"><span style="font-size: 14px;color: rgb(178, 178, 178);">——&nbsp; END&nbsp; ——<br /></span></p><p style="white-space: normal;letter-spacing: 0.544px;text-align: center;"><br /></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: center;"><span style="font-size: 12px;">猜你想再看<br /></span></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;letter-spacing: 0.544px;line-height: 27.2px;text-align: center;"><br /></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;letter-spacing: 0.544px;line-height: 27.2px;"><strong><span style="font-size: 12px;">城市:</span></strong><span style="font-size: 12px;">|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">徐州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">宿迁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">淮北</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">唐山</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">天津</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">深汕</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">哈尔滨</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">兰州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">常德</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南宁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">桂林</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">柳州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">蚌埠</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">合肥</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南京</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">上海临港</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">太原</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">北京</a>&nbsp;|&nbsp;<br /></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;letter-spacing: 0.544px;line-height: 27.2px;"><strong><span style="font-size: 12px;">热点:</span></strong><span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247485505&amp;idx=1&amp;sn=90a4482d0ec14f8a4d441f77c653806c&amp;chksm=97557265a022fb7385559a6648c54242c721582b3811ad664360ea1e6f562f0f62264852c20c&amp;scene=21#wechat_redirect" target="_blank" data-itemshowtype="0" data-linktype="2" hasload="1">深圳土拍</a></span><strong><span style="font-size: 12px;">&nbsp;</span></strong><span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">美国地产</a>&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2"><span style="font-size: 12px;">长租公寓</span></a><span style="font-size: 12px;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">中美贸易战</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">粤港澳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">万科商业</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">2018年走势</a>&nbsp;|<br /></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;letter-spacing: 0.544px;"><strong><span style="font-size: 12px;">专业:</span></strong><span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831987&amp;idx=1&amp;sn=8553537eb64de48a9b7eb16564fe8988&amp;chksm=83517becb426f2fa0c63ef59ace65085334609b45795331170f0edb7f455d154c06d53aa85f7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">穿越熊市</a></span>&nbsp;<span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831371&amp;idx=1&amp;sn=9b15fe316680aabc64e2b7c37e5767d8&amp;chksm=83517614b426ff0229de8ab490c6a7fb33f9e7de34bae145abd3565818c5965c1eca5a4b0029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">地产研报</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831103&amp;idx=1&amp;sn=6ae2c7ba214abd19c76ed907399b77b7&amp;chksm=83517760b426fe767422812a59d53a334c00664a2cc146d59a076bc0e59a062f518c7df00861&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">投资</a>&nbsp;|<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">&nbsp;思考</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830765&amp;idx=1&amp;sn=d21dbefeb5e1aea1599bcec8fae7a7d4&amp;chksm=835174b2b426fda4b66776ffb3da368f2b71e44233e17581d647b246e52aa53255140e3adac0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">客研</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">高周转</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">房价预测</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830457&amp;idx=1&amp;sn=37a5c454028fb849c2c5fce3b3575756&amp;chksm=835175e6b426fcf07c9d8fdee249e33edf0ae7f5684be2290c3145624ad430d880a10a654ebd&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">2018房地产报告</a>&nbsp;|&nbsp;&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">远郊定位&nbsp;</a>|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="outline: currentcolor none 0px;">时势蓝图</a>&nbsp;|</span></p>

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