数据和算法如何重塑我们的思维方式

<section style="display: none;" data-tools="新媒体管家" data-label="powered by xmt.cn" data-mpa-powered-by="yiban.io"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><section style="display: none;" data-tools="新媒体管家" data-label="powered by xmt.cn"><br /></section></section><section style="margin-left: 8px;margin-right: 8px;"><section style="display: none;" data-tools="新媒体管家" data-label="powered by xmt.cn"><br /></section></section><section style="margin-left: 8px;margin-right: 8px;"><section style="display: none;" data-tools="新媒体管家" data-label="powered by xmt.cn"><br /></section></section><section style="max-width: 100%;white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="font-size: 14px;color: rgb(0, 0, 0);">2020年开局，禾略携手零点，重新出发，奔赴成都进行投策客</span><span style="font-size: 14px;color: rgb(0, 0, 0);">研分享。</span><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><span style="color: rgb(0, 0, 0);text-align: left;"></span></span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlRpdl5zXjk5SFHAKaqTz2vfy1PpKykG5WOxrjicvNzlKLBG6tPEmqohQ/640?wx_fmt=png" data-type="png" data-w="1920" style=""></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><span style="color: rgb(0, 0, 0);text-align: left;"><span style="color: rgb(0, 0, 0);text-align: left;">在各家公司“奇葩”年会如火如荼之际，</span>能参加一场不用喝酒，有礼品拿，有哈根达斯吃，能收获专业知</span><span style="color: rgb(0, 0, 0);">识，还能锻炼颈部和臀部的分享会，实在有些清新脱俗。</span></span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(0, 0, 0);font-size: 14px;"><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6666666666666666" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlFDOoI0XeWKeNmaVkuUgXDmrnb9icN2ZEZombhtT92vQfrwxKfnUX2hw/640?wx_fmt=png" data-type="png" data-w="1080" style=""></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><span style="text-align: justify;font-size: 14px;"><br /></span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(0, 0, 0);font-size: 14px;">以至于现场严重拖堂3小时，仍有许多来宾不愿离开。</span><span style="color: rgb(0, 0, 0);font-size: 14px;">果然是地球不爆炸，地产人不放假，宇宙不重启，地产人不休息，这种敬业精神令人钦佩。</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6666666666666666" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0ml7XyuSYsictd54pictlTgZJS3BmIAu3nvvzlWAucNHWazUh2ruiaHMqlNA/640?wx_fmt=png" data-type="png" data-w="1080" style=""></section><section style="max-width: 100%;white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><br /></section><section style="max-width: 100%;white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="color: rgb(0, 0, 0);text-align: left;font-size: 14px;">那么，成都站投策客研分享具体分享了啥？我们在这做了简单的总结 ——</span></section><section style="max-width: 100%;white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="color: rgb(0, 0, 0);text-align: left;font-size: 14px;"><br /></span></section><ul class="list-paddingleft-2" style="margin-left: 8px;margin-right: 8px;"><li><p style=""><span style="font-size: 13px;"><strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;">全国市场周期</span></strong><strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;"></span></strong></span></p></li><li><p style=""><span style="font-size: 13px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);">万物的尺度</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);"></span></strong></span></p></li><li><p style=""><span style="font-size: 13px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);">从客户需求到故事线打造</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);"></span></strong></span></p></li><li><p style=""><span style="font-size: 13px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);">择时与择地</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);"></span></strong></span></p></li><li><p style=""><span style="font-size: 13px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);">营销操盘手的自我修养</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);"></span></strong></span></p></li><li><p style=""><span style="font-size: 13px;"><strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;">客户洞察的真·价值（零点客研）</span></strong><strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;"></span></strong></span></p></li><li><p style=""><span style="font-size: 13px;"><strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;">客户洞察的真·操作（零点客研）</span></strong><strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;"></span></strong></span></p></li><li><p style=""><span style="font-size: 13px;"><strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;">量化择城 | 如何选择城市投资标的</span></strong><strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;"></span></strong></span></p></li><li><p style=""><span style="font-size: 13px;"><strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;">为未来，埋下一颗理想的种子</span></strong></span></p><p style=""><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;font-size: 14px;"></span></p></li></ul><section style="margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin: 0px 8px;text-align: center;"><img data-ratio="0.05102040816326531" data-src="https://mmbiz.qpic.cn/mmbiz_png/b96CibCt70iaaBAicDNCSs6H0O0SBGSALfnQeMmJcCfqVUUPYQA20XXZYI1RILJCkK9rD8gSGwUzC6wWGjC5VFywg/640" data-type="png" data-w="294" style="width: 479px;height: 25px;" /></section><section style="margin: 0px 8px;text-align: center;"><br /></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section data-id="24189" data-type="lspecial06" data-md5="1e19e" mpa-from-tpl="t"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_gif/b96CibCt70iaZYD7BI4J2xBwzaUL34juaQXK9YY4eGaDjVg4cicyfHucmgmxaJc5xUiciaCpyC1DXJZfscoicE9iawgTA/640&quot;);background-position: 0% 0%;background-size: 100%;background-repeat: no-repeat;background-attachment: initial;background-origin: initial;background-clip: initial;display: inline-block;width: 90px;height: 90px;"><section data-md5="1e19e" mpa-from-tpl="t" style="margin-top: 24px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-color: rgb(156, 156, 156);width: 45px;height: 45px;border-radius: 50%;display: inline-block;"><section data-md5="1e19e" mpa-from-tpl="t" style="color: rgb(255, 255, 255);letter-spacing: 1px;line-height: 45px;"><p data-md5="1e19e" style="font-size: 18px;"><strong data-md5="1e19e" mpa-from-tpl="t">1</strong></p></section></section></section></section></section></section></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6691419141914191" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzc59R300e3Pmia6C9RyHn2fOgiapDJdPoFMaCSeGhNKXC7uHl2oYX3qQGjS0jvqRoYqhJO8DicouicUw/640?wx_fmt=png" data-type="png" data-w="1212"></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section style="margin-left: 8px;margin-right: 8px;"><section mpa-from-tpl="t" style="margin-right: 10px;margin-left: 10px;display: flex;flex-direction: column;align-items: center;"><section mpa-from-tpl="t"><p style="font-size: 15px;text-align: center;"><span style="font-size: 16px;"><strong>《万物的尺度》</strong></span></p></section><section mpa-from-tpl="t" style="padding-top: 2px;border-top: 1px solid rgb(0, 0, 0);"><section mpa-from-tpl="t" style="padding-right: 15px;padding-left: 15px;border-bottom: 10px solid rgb(148, 212, 204);"><p style="margin-bottom: -8px;font-size: 15px;text-align: center;letter-spacing: 1.5px;"><span style="font-size: 16px;"><strong>&nbsp; 沈洁静&nbsp;&nbsp;</strong></span></p></section></section></section></section></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;">目前客研存在两大困惑 ——</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family:微软雅黑;">困惑</span>1：琐碎繁杂，没有体系</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family:微软雅黑;">困惑</span>2：重复工作，不可沿用</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;"><br /></span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;">针对这两大困惑，禾略形成了可追踪的结构化客研体系</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.592057761732852" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlIBP3kctFljcxqOdAEKAueFDuibzM0Z4viafaW05rlxbQvYSK32VM48HQ/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family:微软雅黑;font-size:14px;"><span style="font-family:微软雅黑;">第一模块&nbsp; 客户战略</span>-打路标、找方向</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;"><span style="font-family:微软雅黑;">试图通过分析</span>“人口节奏、消费置业生活特征、城市特征”，打下一个个路标，挖掘城市客户发展演变趋势。</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family:微软雅黑;font-size:14px;"><span style="font-family:微软雅黑;">第二模块&nbsp; 生意模式</span>-定市场、创生活</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;">在客户发展趋势下，研究细分市场、细分客户，明确市场结构，客户偏好，从而选择适合自己的生意模式。无论是市场还是客户，均通过定量的方式处理，可追溯可更新。</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family:微软雅黑;font-size:14px;"><span style="font-family:微软雅黑;">第三模块&nbsp; 动态监测</span>-两个趋势问题</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;"><span style="font-family:微软雅黑;">在时间轴上，持续动态追踪客户与市场变化，核心是为了持续跟踪：</span>①用户视角发展变化趋势；②市场竞争性趋势。</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family:微软雅黑;font-size:14px;"><span style="font-family:微软雅黑;">第四模块&nbsp; 项目落地</span>-提炼取舍</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;"><span style="font-family:微软雅黑;">项目定位是客研成果的实际应用，关键性动作，定总价</span>+定产品+讲故事。针对这三个关键性动作，可以从前三大模块中提炼，继而取舍，要敢于做不完美的决定，如果“既要也要还要”，一定是错误的。</span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section data-id="24189" data-type="lspecial06" data-md5="1e19e" mpa-from-tpl="t"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_gif/b96CibCt70iaZYD7BI4J2xBwzaUL34juaQXK9YY4eGaDjVg4cicyfHucmgmxaJc5xUiciaCpyC1DXJZfscoicE9iawgTA/640&quot;);background-position: 0% 0%;background-size: 100%;background-repeat: no-repeat;background-attachment: initial;background-origin: initial;background-clip: initial;display: inline-block;width: 90px;height: 90px;"><section data-md5="1e19e" mpa-from-tpl="t" style="margin-top: 24px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-color: rgb(156, 156, 156);width: 45px;height: 45px;border-radius: 50%;display: inline-block;"><section data-md5="1e19e" mpa-from-tpl="t" style="color: rgb(255, 255, 255);letter-spacing: 1px;line-height: 45px;"><p data-md5="1e19e" style="font-size: 18px;"><strong data-md5="1e19e" mpa-from-tpl="t">2</strong></p></section></section></section></section></section></section></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6081730769230769" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzc59R300e3Pmia6C9RyHn2fxM8c5iaqSQEOdia1YjicpxhpGrLXb8xogPY2rdlVgxC4PLIEl8kedsibtQ/640?wx_fmt=png" data-type="png" data-w="1248"></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section style="margin-left: 8px;margin-right: 8px;"><section mpa-from-tpl="t" style="margin-right: 10px;margin-left: 10px;display: flex;flex-direction: column;align-items: center;"><section mpa-from-tpl="t"><p style="font-size: 15px;text-align: center;"><span style="font-size: 16px;"><strong>《全国市场周期》</strong></span></p></section><section mpa-from-tpl="t" style="padding-top: 2px;border-top: 1px solid rgb(0, 0, 0);"><section mpa-from-tpl="t" style="padding-right: 15px;padding-left: 15px;border-bottom: 10px solid rgb(148, 212, 204);"><p style="margin-bottom: -8px;font-size: 15px;text-align: center;letter-spacing: 1.5px;"><span style="font-size: 16px;"><strong>&nbsp; &nbsp; 张辉&nbsp;&nbsp;&nbsp;</strong></span></p></section></section></section></section></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 15px;">禾略市场周期是什么？是一套全国357城统一</span></strong><strong><span style="font-size: 15px;">的数据，科学的方法，有效的标准化工具。</span></strong></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5090252707581228" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlicWkd7S08kLteYY6g5rYwn0wsEN05bGtt4DiazxFRfakYfMCBlQ4Pzrg/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="text-align: left;font-size: 15px;">全国市场周期2019年12月处于向下探底的阶段，预计2020年8月开始周期开始触底反弹。预期2020年上半年全国市场并不会太友好，但政策方面可能会有利于市场。</span><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.53309265944645" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlJ7JRc4EdFic3M2aOrVIh4nJvOREG0GJy642VcZhyjBvLnOoumSzD2OA/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 15px;">从城市线角度来看：</span></strong><span style="font-size: 15px;">强一线至强二线城市目前市场热度优先恢复，市场销售局面开始打开。二线城市目前仍处于冷热不均的状态。</span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6377858002406739" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlYLaDcT3iaJJ9OQdib8DicrZntFGSap9j4IonsiaWxNk5owiaAmyaiaTibRCYw/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 15px;">从城市群角度来看：</span></strong><span style="font-size: 15px;">目前成渝市场接近周期底部，预期在2020年3月会逐步开始回升。</span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5391095066185319" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlYRKiceBIBk1ianWOIj5qBE6gBibvP07FYMMmfoe01dicgiaQ5ob7IeTmibeA/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 15px;">成渝城市群内部来看：</span></strong><span style="font-size: 15px;">成都目前市场偏冷，有一定投资抄底机会</span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5234657039711191" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0ml2iaekI4X8mgYKArKco1CnYML5DgLACneyKQtTia0OpP7IdQMjBGf0G9Q/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 15px;">从城市房价涨跌幅的轮动角度出发：</span></strong><span style="font-size: 15px;">复苏阶段以核心城区上涨为主导；进入繁荣阶段，市区周边开始普遍上涨。</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-family: 等线;font-size: 14px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.44765342960288806" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlnXr6rGEPNmIvIjIMPZficibpRzUJsX3dGc4RxdxykdASRZYwrV8J4DqA/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">复苏阶段远郊区县房价仍存在下挫惯性；繁荣阶段房价下跌城市减少。</span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.4368231046931408" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlKibVszZ4BAu7y4lNTL4CpQDjzEiaJFhrByB86aRb623IhtrpGY8ateQg/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section data-id="24189" data-type="lspecial06" data-md5="1e19e" mpa-from-tpl="t"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_gif/b96CibCt70iaZYD7BI4J2xBwzaUL34juaQXK9YY4eGaDjVg4cicyfHucmgmxaJc5xUiciaCpyC1DXJZfscoicE9iawgTA/640&quot;);background-position: 0% 0%;background-size: 100%;background-repeat: no-repeat;background-attachment: initial;background-origin: initial;background-clip: initial;display: inline-block;width: 90px;height: 90px;"><section data-md5="1e19e" mpa-from-tpl="t" style="margin-top: 24px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-color: rgb(156, 156, 156);width: 45px;height: 45px;border-radius: 50%;display: inline-block;"><section data-md5="1e19e" mpa-from-tpl="t" style="color: rgb(255, 255, 255);letter-spacing: 1px;line-height: 45px;"><p data-md5="1e19e" style="font-size: 18px;"><strong data-md5="1e19e" mpa-from-tpl="t">3</strong></p></section></section></section></section></section></section></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6629129129129129" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzWiaMSib5ib1p8GYZYq7oBRG5J3cKAurb1FKbKAdWejkcx3aqKmqBqelQMlNTGibB8sl7jHZ1e9Nt9xQ/640?wx_fmt=png" data-type="png" data-w="1332" style=""></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section style="margin-left: 8px;margin-right: 8px;"><section mpa-from-tpl="t" style="margin-right: 10px;margin-left: 10px;display: flex;flex-direction: column;align-items: center;"><section mpa-from-tpl="t"><p style="font-size: 15px;text-align: center;"><span style="font-size: 16px;"><strong>《从客户需求到故事线打造》</strong></span></p></section><section mpa-from-tpl="t" style="padding-top: 2px;border-top: 1px solid rgb(0, 0, 0);"><section mpa-from-tpl="t" style="padding-right: 15px;padding-left: 15px;border-bottom: 10px solid rgb(148, 212, 204);"><p style="margin-bottom: -8px;font-size: 15px;text-align: center;letter-spacing: 1.5px;"><span style="font-size: 16px;"><strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 蔡佳琳&nbsp; &nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;</strong></span></p></section></section></section></section></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><strong><span style="color: rgb(47, 85, 126);"><strong style="text-align: left;"><span style="color: black;"><br /></span></strong></span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;">在过去二十年房地产已经度过了井喷式发展的阶段，客户不再有房子就买，客户越来越注重自身体验，购买的是一种观感，一种情感，一种场景化地体验。</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;">2017年万科董事长郁亮提出了“<strong>美好生活场景师</strong>”的概念，认为万科将不再是纯粹的地产服务商，而是为人们创造美好生活的执行者。</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0ml2dn4T4ic05ibz7fA6LtnIAJ4hxPM1BUsQZCIvjC59DlUC7uZXxfziaJ8Q/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family:微软雅黑;">何谓</span>“美好生活场景师”？</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;"><br /></span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-weight:bold;font-size:14px;">一、&nbsp;</span><strong><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family:微软雅黑;">美好生活</span>——相当于“电影</span></strong><strong><span style="font-family: 微软雅黑;font-size: 14px;">”</span></strong><strong><span style="font-size: 14px;font-family: 微软雅黑;">的灵魂</span></strong></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;"><span style="font-family:微软雅黑;">对应客户体验，设计和营销是根据客户的需求，想要的不同体验而去调整思路与战略，以心理学是主导，由理性上升到感性，不同客户</span>对“美好”的定义也是有差异的，因城市的不同而不同。所以这个定义也需要不断迭代、与时俱进。</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 14px;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family:微软雅黑;">二、示范区场景</span>——相当于“电影”的剧本</span></strong></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;">随着人思维方式的变化，客户的升级，产品也要不断迭代。</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;">场景</span></strong><strong><span style="font-family: 微软雅黑;font-size: 14px;">1.0：</span></strong><span style="font-size: 14px;font-family: 微软雅黑;">以设计为导向的传统型售楼处。卖的是品质、地段、品牌和产品，通过售楼处品质呈现，不强加配套附加价值的大金牙型示范区。</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family:微软雅黑;">场景</span>2</span></strong><strong><span style="font-family: 微软雅黑;font-size: 14px;">.0</span></strong><span style="font-size: 14px;font-family: 微软雅黑;">：在传统售楼处基础上，结合配套业态，做强展示、强故事线，强场景感的示范区。让客户通过故事对项目产生共鸣。</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;"><strong style="white-space: normal;"><span style="font-family: 微软雅黑;">场景3</span></strong><strong style="white-space: normal;"><span style="font-family: 微软雅黑;">.0</span></strong><span style="font-family: 微软雅黑;">：</span>随着客户需求越来越多，迭代成以引流量的运营能力为核心，在多无地区，通过故事性营销、场景化营销，给客户营造有感知、有带入性场景氛围。</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-weight:bold;font-size:14px;">三、&nbsp;</span><strong><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family:微软雅黑;">师</span>——开发商的角色，相当于“电影”的导演</span></strong></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;"><span style="font-family:微软雅黑;">作为一个好操盘手要知道房地产开发的本质是做生意、是赚钱，最终目的是要票房大卖，所以<span style="font-family: 微软雅黑;font-size: 14px;">思考原则</span>是从</span>“生意”逻辑出发。避免过度“发力”、没想明白对销售的影响，如示范区主题与客户未来居住体验偏差大、示范区位置不好找、不醒目等。</span></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;">&nbsp;</span></strong></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5607701564380265" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlLMsz2K2QSUtqW5sGiajxcYN96BfpBfuibjfJJLCe9LKL67ERZQoPg2fA/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-weight:bold;font-size:14px;">一、&nbsp;</span><strong><span style="font-size: 14px;font-family: 微软雅黑;">确定主题</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;">1、<strong style="text-align: left;white-space: normal;"><span style="font-family: 微软雅黑;">思考</span></strong>项目定位，思考地块，思考客户，思考对手</span></strong></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;">思考项目地块所处的地段，地形，地貌是什么样的？有什么样的人文资源？到市区需要多长的时间？项目地块上生活着什么样的人？有什么样的人文故事？</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;">思考我们应该选择什么的目标客户？这些目标客户对住宅有什么样的需求？</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;">思考地块的竞争对手有谁？他们卖的是什么产品，目标客户是谁？跟竞品相比我们有什么短板？如何做到差异化？</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;"><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5619735258724429" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlE7tZhY8QE8qVh1KUmwg58lx3QYX0oqH7xbt0Cu1G8v8tNzVQdAMQJQ/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;">2、生活假设</span></strong></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;">项目定位的研究后确立了客户群体，他们的生活状态是什么样的呢？精确到每个小时都在做什么？周末做什么？我们能给他们带来什么样的生活感受？</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;">我们需要做一种假设，为目标客户描摹适合他们的生活场景。</span></strong><span style="font-size: 14px;font-family: 微软雅黑;"></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;"><img class="rich_pages" data-ratio="0.5667870036101083" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlwby1zibwHydFrwe7Aae0t7EJGxsbArJLCrnDDzB01wL7ic9I85ibmqUYQ/640?wx_fmt=png" data-type="png" data-w="831" style="text-align: center;white-space: normal;"></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-weight:bold;font-size:14px;">二、&nbsp;</span><strong><span style="font-size: 14px;font-family: 微软雅黑;">规划体验动线</span></strong><span style="font-size: 14px;font-family: 微软雅黑;">。</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 14px;">根据客户体验动线的先后顺序，在结合功能分区，我们基本可以把氛围四个分镜头，四个场景去讲述这个故事，分别是城界、销售中心、园林/销售通道和样板间。</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 14px;"><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5619735258724429" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlnavyKZSEBzvoCO1qvibTyqicMZwKCImUiammTbB1cNjUMPxYRWXAPggqw/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;">&nbsp;</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;">城界（介绍故事背景）：</span></strong><span style="font-size: 14px;font-family: 微软雅黑;">第一印象区，介绍项目形象，埋下伏笔，形成客户第一感觉；</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family:微软雅黑;">销售中心</span>(高潮前奏）：</span></strong><span style="font-size: 14px;font-family: 微软雅黑;">信息释放区，讲述项目的波澜起伏，一步步把精彩推向高潮；</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family:微软雅黑;">园林</span>/销售通道（高潮）：</span></strong><span style="font-size: 14px;font-family: 微软雅黑;">峰值兴奋区，客户体验项目整体环境，感受项目的核心优势；</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;">样板间（尾声）：</span></strong><span style="font-size: 14px;font-family: 微软雅黑;">与第一区相呼应，对项目的思想内容做启示，引起客户的联想和展望。</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;"><br /></span></strong></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;">在故事里谁是主角谁是陪角？</span></strong></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 14px;">用一个评价体系来找到这部电影的主角，</span><strong><span style="font-family: 微软雅黑;font-size: 14px;">峰值体验跟终点感受</span></strong><span style="font-family: 微软雅黑;font-size: 14px;">。</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;">峰值体验：</span></strong><span style="font-size: 14px;font-family: 微软雅黑;">整个项目的核心触点，这需要我们做出超出观众预期，超出我们承诺范围的东西时，客户的体验就达到了最高点。</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;">终点感受</span></strong><span style="font-size: 14px;font-family: 微软雅黑;">：客户离开时值得回味的东西，意犹未尽。</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-size:14px;">&nbsp;</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family:微软雅黑;font-weight:bold;font-size:14px;">三、&nbsp;</span><strong><span style="font-size: 14px;font-family: 微软雅黑;">拍好电影故事</span></strong></section><section style="margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5583634175691937" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlfXFhH2pORhqVRKeibibjKnlobjAhGHEsWICTb6OMGloorAfek5Z6cklg/640?wx_fmt=png" data-type="png" data-w="831" style=""></section><section style="margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;font-family: 微软雅黑;">剧本定了，演员也选了，要把故事完整拍出来，还需要团队合作的力量，制定适合的团队合作机制，能更好地让营销、财务、项目、设计、物业、广告等各部门可以完美配合，团结协作。</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section data-id="24189" data-type="lspecial06" data-md5="1e19e" mpa-from-tpl="t"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_gif/b96CibCt70iaZYD7BI4J2xBwzaUL34juaQXK9YY4eGaDjVg4cicyfHucmgmxaJc5xUiciaCpyC1DXJZfscoicE9iawgTA/640&quot;);background-position: 0% 0%;background-size: 100%;background-repeat: no-repeat;background-attachment: initial;background-origin: initial;background-clip: initial;display: inline-block;width: 90px;height: 90px;"><section data-md5="1e19e" mpa-from-tpl="t" style="margin-top: 24px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-color: rgb(156, 156, 156);width: 45px;height: 45px;border-radius: 50%;display: inline-block;"><section data-md5="1e19e" mpa-from-tpl="t" style="color: rgb(255, 255, 255);letter-spacing: 1px;line-height: 45px;"><p data-md5="1e19e" style="font-size: 18px;"><strong data-md5="1e19e" mpa-from-tpl="t">4</strong></p></section></section></section></section></section></section></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6558490566037736" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzWiaMSib5ib1p8GYZYq7oBRG55kFRXWpCdEHcfGovSvdF2pxqDmI2licA7BZL6ibe1GbMzUsAzSHbslicQ/640?wx_fmt=png" data-type="png" data-w="1325" style=""></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section style="margin-left: 8px;margin-right: 8px;"><section mpa-from-tpl="t" style="margin-right: 10px;margin-left: 10px;display: flex;flex-direction: column;align-items: center;"><section mpa-from-tpl="t"><p style="font-size: 15px;text-align: center;"><span style="font-size: 16px;"><strong>《择时与择地》</strong></span></p></section><section mpa-from-tpl="t" style="padding-top: 2px;border-top: 1px solid rgb(0, 0, 0);"><section mpa-from-tpl="t" style="padding-right: 15px;padding-left: 15px;border-bottom: 10px solid rgb(148, 212, 204);"><p style="margin-bottom: -8px;font-size: 15px;text-align: center;letter-spacing: 1.5px;"><span style="font-size: 16px;"><strong>&nbsp; 汪国文&nbsp;&nbsp;</strong></span></p></section></section></section></section></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong><span style="color: rgb(78, 78, 78);letter-spacing: 0.5px;">城市投资只有在合适的时机&amp;合适的地点投资才能达到最好的效果。</span></strong></span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong><span style="color: rgb(78, 78, 78);letter-spacing: 0.5px;"><br /></span></strong></span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong><span style="color: rgb(78, 78, 78);letter-spacing: 0.5px;"><img class="rich_pages" data-ratio="0.5385542168674698" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mlPWU6E4L2Iu3tHmPSPPVtJEZtJVicib4pXk43EdvV9PXXIfmaNCxhXenw/640?wx_fmt=png" data-type="png" data-w="830" style="text-align: center;white-space: normal;"></span></strong></span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong><span style="color: rgb(78, 78, 78);letter-spacing: 0.5px;"><br /></span></strong></span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong><span style="color: rgb(78, 78, 78);letter-spacing: 0.5px;">1</span></strong><strong><span style="color: rgb(78, 78, 78);letter-spacing: 0.5px;">、选择合适的时机：</span></strong></span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">从历史的房价波动规律，预判未来房价的走势。</span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong><span style="color: rgb(78, 78, 78);letter-spacing: 0.5px;">2</span></strong><strong><span style="color: rgb(78, 78, 78);letter-spacing: 0.5px;">、选择合适的地点：</span></strong></span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">（1）从大中城市看，首先要理解城市发展的阶段，判断住宅的需求，然后根据城市空间扩张的规律，判读城市扩张的方向以及把握土地价值的变化规律，选择合适的位置并采取对应的投资策略；</span></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">（2）从中小城市看，重点是要关注人口聚集的红利，对于很多中小城市来说，人口红利可以给房价带来很大的增长空间。</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section data-id="24189" data-type="lspecial06" data-md5="1e19e" mpa-from-tpl="t"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_gif/b96CibCt70iaZYD7BI4J2xBwzaUL34juaQXK9YY4eGaDjVg4cicyfHucmgmxaJc5xUiciaCpyC1DXJZfscoicE9iawgTA/640&quot;);background-position: 0% 0%;background-size: 100%;background-repeat: no-repeat;background-attachment: initial;background-origin: initial;background-clip: initial;display: inline-block;width: 90px;height: 90px;"><section data-md5="1e19e" mpa-from-tpl="t" style="margin-top: 24px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-color: rgb(156, 156, 156);width: 45px;height: 45px;border-radius: 50%;display: inline-block;"><section data-md5="1e19e" mpa-from-tpl="t" style="color: rgb(255, 255, 255);letter-spacing: 1px;line-height: 45px;"><p data-md5="1e19e" style="font-size: 18px;"><strong data-md5="1e19e" mpa-from-tpl="t">5</strong></p></section></section></section></section></section></section></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6589641434262948" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzc59R300e3Pmia6C9RyHn2fdLeZa3Q9dvicdQgL6KFCzBaaibL3SgSYjzWES8z0VGueYaiaUUic9EibfaA/640?wx_fmt=png" data-type="png" data-w="1255"></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section style="margin-left: 8px;margin-right: 8px;"><section mpa-from-tpl="t" style="margin-right: 10px;margin-left: 10px;display: flex;flex-direction: column;align-items: center;"><section mpa-from-tpl="t"><p style="font-size: 15px;text-align: center;"><span style="font-size: 16px;"><strong>《<strong>营销操盘手的自我修养</strong>》</strong></span></p></section><section mpa-from-tpl="t" style="padding-top: 2px;border-top: 1px solid rgb(0, 0, 0);"><section mpa-from-tpl="t" style="padding-right: 15px;padding-left: 15px;border-bottom: 10px solid rgb(148, 212, 204);"><p style="margin-bottom: -8px;font-size: 15px;text-align: center;letter-spacing: 1.5px;"><span style="font-size: 16px;"><strong>&nbsp; &nbsp; &nbsp; &nbsp; 曾祥明&nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;</strong></span></p></section></section></section></section></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">营销不好，是销售问题？</span></strong><strong><span style="font-size: 14px;">还是产品问题？</span></strong></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwNhEp6g5m49ZPicj6Yha0mln84RsjAFynrRLpRib1yQ5sMYb7TkVhcJlEichXZ1HOAQhWqGnGQ43e0Q/640?wx_fmt=png" data-type="png" data-w="800" style="text-align: center;white-space: normal;"></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">市场下行时，总是一地鸡毛。</span></strong></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">1、远离市场：</span></strong><span style="font-size: 14px;">以经营定规模，忽视市场容量；以成本定售价，忽视价格趋势；</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">2、远离竞争：</span></strong><span style="font-size: 14px;"></span><span style="font-size: 14px;">关注自己，忽视对手；</span><span style="font-size: 14px;">关注单价，忽视总价；</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">3、远离客户：</span></strong><span style="font-size: 14px;"></span><span style="font-size: 14px;">忽视目标客户的敏感点，忽视产品与客户的匹配程度;</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">3、产品错配：</span></strong><span style="font-size: 14px;">忽视目标客户的敏感点，忽视产品与客户的匹配程度；</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">5、运营薄弱：</span></strong><span style="font-size: 14px;">无运营意识，通过更多资源投入完成阶段目标，库存量过大。</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">如何解决？</span></strong></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">1、洞悉市场：</span></strong><span style="font-size: 14px;">了解扩容的基本动作，改善土地属性扩容，调整产品扩容和价格扩容；</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">理解市场发展的阶段及竞争策略，不同开发商对应不同的产品特点；</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">2、洞悉客户：</span></strong><span style="font-size: 14px;">读懂客户DNA（人口背景、区域位置、家庭结构、家庭价值观、消费价值观、购买动机、土地属性需求、小区房屋需求）；</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">3、做准产品：</span></strong><span style="font-size: 14px;">找到产品的判别因子与开心因子；</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">4、运营优化：</span></strong><span style="font-size: 14px;">守（有前景，亏损大）、停（开工，销售）、调（未建，在建）、降（价格，速度）。</span></section><section style="margin-left: 8px;margin-right: 8px;"><br /></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section data-id="24189" data-type="lspecial06" data-md5="1e19e" mpa-from-tpl="t"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_gif/b96CibCt70iaZYD7BI4J2xBwzaUL34juaQXK9YY4eGaDjVg4cicyfHucmgmxaJc5xUiciaCpyC1DXJZfscoicE9iawgTA/640&quot;);background-position: 0% 0%;background-size: 100%;background-repeat: no-repeat;background-attachment: initial;background-origin: initial;background-clip: initial;display: inline-block;width: 90px;height: 90px;"><section data-md5="1e19e" mpa-from-tpl="t" style="margin-top: 24px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-color: rgb(156, 156, 156);width: 45px;height: 45px;border-radius: 50%;display: inline-block;"><section data-md5="1e19e" mpa-from-tpl="t" style="color: rgb(255, 255, 255);letter-spacing: 1px;line-height: 45px;"><p data-md5="1e19e" style="font-size: 18px;"><strong data-md5="1e19e" mpa-from-tpl="t">6</strong></p></section></section></section></section></section></section></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6006389776357828" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzc59R300e3Pmia6C9RyHn2fLpg0mjDOlaeexet0HRnBL824ACxKUTtQb5Cp5A0vLd4hbOlrkkgSdg/640?wx_fmt=png" data-type="png" data-w="1252"></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section style="margin-left: 8px;margin-right: 8px;"><section mpa-from-tpl="t" style="margin-right: 10px;margin-left: 10px;display: flex;flex-direction: column;align-items: center;"><section mpa-from-tpl="t"><p style="font-size: 15px;text-align: center;"><span style="font-size: 16px;"><strong>《<strong><strong>客户洞察的真·价值</strong></strong>》</strong></span></p></section><section mpa-from-tpl="t" style="padding-top: 2px;border-top: 1px solid rgb(0, 0, 0);"><section mpa-from-tpl="t" style="padding-right: 15px;padding-left: 15px;border-bottom: 10px solid rgb(148, 212, 204);"><p style="margin-bottom: -8px;font-size: 15px;text-align: center;letter-spacing: 1.5px;"><span style="font-size: 16px;"><strong>&nbsp;陈亚秋（零点客研）</strong></span></p></section></section></section></section></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">客研带来的业务价值是什么？</span></strong></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">1、细分客群</span></strong></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">对目标客户进行细分研究，形成全公司业务团队对客户群体、客户产品诉求的一致认知和一致表达，形成土地、客户、产品对位的TCG产品线，支撑规模化发展。</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">2、做准业务决策</span></strong></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">组建完善的客研组织，把“客户视角”作为业务决策的重要考虑因素，作为项目开发启动的重要支点，在拿地阶段排除需求端风险，在定位阶段提高产品竞争力和溢价能力，形成稳健的、穿越周期风险和抵抗市场风险的能力，较高的投资回报率、较低的融资成本。</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><strong style="white-space: normal;"><span style="font-size: 14px;">3、复盘剖析</span></strong></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">运用项目复盘，客观剖析对项目对运营绩效有正面和负面影响的核心要素，帮助首开项目明晰客户策略、并搜集入住客户对产品线的反馈，形成产品设计价值点数据库，帮助产品线设计要素不断迭代优化。</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section data-id="24189" data-type="lspecial06" data-md5="1e19e" mpa-from-tpl="t"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_gif/b96CibCt70iaZYD7BI4J2xBwzaUL34juaQXK9YY4eGaDjVg4cicyfHucmgmxaJc5xUiciaCpyC1DXJZfscoicE9iawgTA/640&quot;);background-position: 0% 0%;background-size: 100%;background-repeat: no-repeat;background-attachment: initial;background-origin: initial;background-clip: initial;display: inline-block;width: 90px;height: 90px;"><section data-md5="1e19e" mpa-from-tpl="t" style="margin-top: 24px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-color: rgb(156, 156, 156);width: 45px;height: 45px;border-radius: 50%;display: inline-block;"><section data-md5="1e19e" mpa-from-tpl="t" style="color: rgb(255, 255, 255);letter-spacing: 1px;line-height: 45px;"><p data-md5="1e19e" style="font-size: 18px;"><strong data-md5="1e19e" mpa-from-tpl="t">7</strong></p></section></section></section></section></section></section></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6573373676248109" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzWiaMSib5ib1p8GYZYq7oBRG57ibmGfwLic8x2TuP7fS3cZJJz8WxsyGDUJib1cicqjuQb041ia7icDia3HDYg/640?wx_fmt=png" data-type="png" data-w="1322" style=""></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section style="margin-left: 8px;margin-right: 8px;"><section mpa-from-tpl="t" style="margin-right: 10px;margin-left: 10px;display: flex;flex-direction: column;align-items: center;"><section mpa-from-tpl="t"><p style="font-size: 15px;text-align: center;"><span style="font-size: 16px;"><strong>《<strong><strong>客户洞察的真·操作</strong></strong>》</strong></span></p></section><section mpa-from-tpl="t" style="padding-top: 2px;border-top: 1px solid rgb(0, 0, 0);"><section mpa-from-tpl="t" style="padding-right: 15px;padding-left: 15px;border-bottom: 10px solid rgb(148, 212, 204);"><p style="margin-bottom: -8px;font-size: 15px;text-align: center;letter-spacing: 1.5px;"><span style="font-size: 16px;"><strong>&nbsp;张浩（零点客研）</strong></span></p></section></section></section></section></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">专业的客户洞察需要专业的研究方法，不同的研究目的，研究群体，要匹配和对应不同的方法，这是一门学问。</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">市场研究方法以实证主义为主，强调以客观事实为依据，涵盖了调查法，观察法和实验法。</span></section><ul class="list-paddingleft-2" style="list-style-type: disc;margin-left: 8px;margin-right: 8px;"><li><p style=""><span style="font-size: 14px;">地产的客户研究主要是<strong>调查法</strong>，包括了线上线下，定性定量；</span><br /></p></li><li><p style=""><span style="font-size: 14px;">客户细分，项目定位要<strong>定性加定量；</strong></span></p></li><li><p style=""><span style="font-size: 14px;">客户满意度以<strong>定量</strong>为主；</span><br /></p></li><li><p style=""><span style="font-size: 14px;">售楼处和园区的标准监测就用<strong>神秘顾客法</strong>。</span></p></li></ul><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">住宅客户的需求研究中，需要根据客户现有的实际行为去推导他的未满足需求，在问卷的设计中也存在很多小技巧。例如，当问及客户需要什么样的房子时，我们通常不会直接询问，而是先问他目前居住的房子有多大，几个人一起住，在居住过程中有什么痛点，从痛点中去推论他未满足的需求。</span></section><section style="white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section data-id="24189" data-type="lspecial06" data-md5="1e19e" mpa-from-tpl="t"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_gif/b96CibCt70iaZYD7BI4J2xBwzaUL34juaQXK9YY4eGaDjVg4cicyfHucmgmxaJc5xUiciaCpyC1DXJZfscoicE9iawgTA/640&quot;);background-position: 0% 0%;background-size: 100%;background-repeat: no-repeat;background-attachment: initial;background-origin: initial;background-clip: initial;display: inline-block;width: 90px;height: 90px;"><section data-md5="1e19e" mpa-from-tpl="t" style="margin-top: 24px;"><section data-md5="1e19e" mpa-from-tpl="t" style="background-color: rgb(156, 156, 156);width: 45px;height: 45px;border-radius: 50%;display: inline-block;"><section data-md5="1e19e" mpa-from-tpl="t" style="color: rgb(255, 255, 255);letter-spacing: 1px;line-height: 45px;"><p data-md5="1e19e" style="font-size: 18px;"><strong data-md5="1e19e" mpa-from-tpl="t">8</strong></p></section></section></section></section></section></section></section><section style="white-space: normal;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.6613876319758673" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzWiaMSib5ib1p8GYZYq7oBRG57pUaCv996sAcRKYwhxlibXqXTicYDic4YicYFVxbtFFZiaWBcKjlQR3gVCw/640?wx_fmt=png" data-type="png" data-w="1326" style=""></section><section data-mpa-template="t" mpa-from-tpl="t" style="white-space: normal;"><section style="margin-left: 8px;margin-right: 8px;"><section mpa-from-tpl="t" style="margin-right: 10px;margin-left: 10px;display: flex;flex-direction: column;align-items: center;"><section mpa-from-tpl="t"><p style="font-size: 15px;text-align: center;"><span style="font-size: 16px;"><strong>《<strong><strong><strong><strong><strong><strong><strong>量化择城</strong></strong></strong></strong></strong></strong></strong>》</strong></span></p></section><section mpa-from-tpl="t" style="padding-top: 2px;border-top: 1px solid rgb(0, 0, 0);"><section mpa-from-tpl="t" style="padding-right: 15px;padding-left: 15px;border-bottom: 10px solid rgb(148, 212, 204);"><p style="margin-bottom: -8px;font-size: 15px;text-align: center;letter-spacing: 1.5px;"><span style="font-size: 16px;"><strong>郑永祥</strong></span></p></section></section></section></section></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><p style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;color: rgb(104, 104, 104);letter-spacing: 0.5px;"><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;">在数据信息爆炸、</span><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;">理论</span><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;">爆炸的时代，观点会不断迭代，核心是需要掌握新的方法和做事方式，毕竟</span><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;">走老路已经到不了新地方了。</span></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;color: rgb(104, 104, 104);letter-spacing: 0.5px;"><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;"><br /></span></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;color: rgb(104, 104, 104);letter-spacing: 0.5px;"><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;"><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;">新方法可以提升观点的可验证性，将观点在方法和常识上的可解释性统合起来，从而得到较为可靠的做事方式，提升辅助决策的科学性。</span></span></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;color: rgb(104, 104, 104);letter-spacing: 0.5px;"><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;"><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;"><br /></span></span></span></p><section style="margin-right: 8px;margin-left: 8px;white-space: normal;"><iframe class="video_iframe rich_pages" data-vidtype="2" data-mpvid="wxv_1166884286469931008" data-cover="http%3A%2F%2Fmmbiz.qpic.cn%2Fmmbiz_jpg%2FAJkYaTAujIzPBmvuxiclhQHov090RV1f4lOTj0nrLBF2ync3aGSiaicQ028KKhLWOy4S2icqUS4icL25jPWfmYlbN7g%2F0%3Fwx_fmt%3Djpeg" allowfullscreen="" frameborder="0" data-ratio="1.775" data-w="852" data-src="https://mp.weixin.qq.com/mp/readtemplate?t=pages/video_player_tmpl&amp;action=mpvideo&amp;auto=0&amp;vid=wxv_1166884286469931008"></iframe></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: right;"><span style="text-align: center;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;background-color: rgb(136, 136, 136);color: rgb(255, 255, 255);">乔布斯谈产品创新</span></section><p style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;color: rgb(104, 104, 104);letter-spacing: 0.5px;"><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;"><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;text-align: left;"><br /></span></span></span></p><section style="margin-right: 8px;margin-left: 8px;white-space: normal;"><strong><span style="color: rgb(78, 78, 78);letter-spacing: 0px;font-size: 14px;font-family: 微软雅黑;">如何通过新方法选择城市投资标的？</span></strong></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;"><br /></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: center;"><img class="rich_pages" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzWiaMSib5ib1p8GYZYq7oBRG5oyPYOH6QWzcjQ0TyZ7R1o4kwZ1GsvBCyFibp5kib46pp4PBDn2GbJlgw/640?wx_fmt=png" data-type="png" data-w="1920"></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;"><br /></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;"><strong><span style="letter-spacing: 0px;text-align: left;font-family: 微软雅黑;color: rgb(78, 78, 78);font-size: 14px;">1、房价预测：</span></strong></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;"><span style="letter-spacing: 0px;text-align: left;font-family: 微软雅黑;color: rgb(78, 78, 78);font-size: 14px;">将房价看做复杂经济混沌系统影响结果，利用Takens嵌入定理及城市房价历史数据重建房价混沌系统整体运动轨迹，并预测房价。</span></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;"><br /></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;"><strong><span style="letter-spacing: 0px;text-align: left;font-family: 微软雅黑;color: rgb(78, 78, 78);font-size: 14px;">2、多因子量化择城模型：</span></strong></section><ul class="list-paddingleft-2" style="margin-left: 8px;margin-right: 8px;"><li><p style="margin-right: 8px;margin-left: 8px;"><span style="letter-spacing: 0px;text-align: left;font-family: 微软雅黑;color: rgb(78, 78, 78);font-size: 14px;">房价上涨是一种货币现象，也是一种供需矛盾的结果。</span></p></li><li><p style="margin-right: 8px;margin-left: 8px;"><span style="letter-spacing: 0px;text-align: left;font-family: 微软雅黑;color: rgb(78, 78, 78);font-size: 14px;">借鉴证券资产定价因子模型方法：找到城市供需的影响因子，根据影响因子辅助城市进入决策。</span></p></li></ul><section style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: right;"><span style="text-align: center;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;background-color: rgb(136, 136, 136);color: rgb(255, 255, 255);"><br /></span></section><p style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">当我们在理解城市分类的时候，我们用的最多的就是一个城市潜力排行榜，正确的认识一件事情，要从两个维度去思考：</span><span style="font-size: 14px;">第一个维度是β（无力改变的宏观内容），第二个维度就是α（通过努力有所改变的），当我们用这两个维度分析城市，我们会发现，所有城市都会存在生意的机会。</span></p><p style="margin-left: 8px;margin-right: 8px;"><br /></p><p style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">我们把城市分为三类：</span></strong></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;"><strong><span style="font-family: 宋体;"><span style="font-size: 14px;">成</span></span><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;">长型</span></strong><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;">：</span><span style="font-size: 14px;">城市中位数年龄与房价涨幅呈负相关且对房价影响持久，36岁中位年龄是城市房价成长价值重要分水岭；</span><span style="font-family: 宋体;font-size: 14px;"></span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;"><strong><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;">价值型：</span></strong><span style="font-size: 14px;">综合宏观因子与混沌预测结果得出未来城市房价的涨幅大的城市；</span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;"><strong><span style="color: rgb(104, 104, 104);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.5px;">周期型：</span></strong><span style="font-size: 14px;">根据城市房价波动受全国房价影响的剧烈程度划分为周期型及非周期型城市。</span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;"><br /></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;"><span style="font-size: 14px;">成长、价值和周期可以非常量化的反映城市的β，智联招聘数据可以反映城市的α，</span><span style="font-size: 14px;">当我们把所有的α和β全部量化以后，可以将全国做一个主要投资分类——</span></p><p style="margin-right: 8px;margin-left: 8px;white-space: normal;"><span style="font-size: 14px;"><br /></span></p><section style="margin-right: 8px;margin-left: 8px;white-space: normal;text-align: center;"><img class="rich_pages" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzPBmvuxiclhQHov090RV1f470WScYrMibwv3wPnE21ZlgGz3CTbzqPBxESsqJ6pTTL9r8CicQmM4qiaA/640?wx_fmt=png" data-type="png" data-w="800"></section><section style="white-space: normal;text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><p style="margin-right: 8px;margin-left: 8px;white-space: normal;"><span style="font-size: 14px;">这意味着在中国做房地产，选不选的对城市根本不重要，重要的是在城市中选对α和β。</span></p><section style="white-space: normal;text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">那么，有什么新方法能够帮助开发商解决经营决策智能化转型呢？</span></strong><strong style="font-size: 14px;">禾略带来了一颗“</strong><span style="color: rgb(2, 30, 170);"><strong style="font-size: 14px;">种子</strong></span><strong style="font-size: 14px;">”。</strong></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><strong style="font-size: 14px;"><br /></strong></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><strong style="font-size: 14px;"><img class="rich_pages" data-ratio="0.7490974729241877" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwLgWFylc7ZmGAXwLicWnbQhWvbMzCqbslgeXMibaJdcKXmPWcicNNZS0puDictNvdHm0WW5lY7FQHJSw/640?wx_fmt=png" data-type="png" data-w="554" style="text-align: center;white-space: normal;"><span style="text-align: center;"></span></strong></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><strong style="font-size: 14px;"><br /></strong></section><section style="white-space: normal;line-height: 24px;text-align: center;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(178, 178, 178);font-size: 12px;">-&nbsp; 广告高能预警&nbsp; -</span></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong><br /></strong></span></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">市场份额牛不是真正的牛，核心技术牛才是真正的牛</span><span style="font-size: 14px;">，更理性的扩张，更稳健的增长、更持续的盈利</span><span style="font-size: 14px;">，最重要的是，更好的产品，更好的人文关怀，更有技术含量的人和事。</span></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong><br /></strong></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.46551724137931033" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzPBmvuxiclhQHov090RV1f4Qz8GPQHVBox5nnoqtLPZ4p2DB7BTDbHOV9btFnux10fnrPMmyPOoNA/640?wx_fmt=png" data-type="png" data-w="1624" style=""></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong><br /></strong></span></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">都2020年了，还担心找不到数据、不会将数据可视化呈现、不会写PPT、不会跟老板汇报？</span></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 14px;">“禾略种子”</span></strong><span style="font-size: 14px;">作为全新的软硬件结合的设备，面向越来越明确的智能决策需求而推出的、新一代的智能数据产品，具有功能完备的、中心化的云服务体系。</span></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;line-height: 24px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">整个云平台在核心数据资源的基础上，开发了图形渲染、地理计算、大数据智能分析、行业应用等核心能力，通过容器化和微服务将这些技术融合在一起，以 API 和 Web 的形式提供出来。</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzPBmvuxiclhQHov090RV1f4jyMwoEACpWE6qQ83l3pYN2TvPYr0se2HTNDqBDgKgIqBjiaFQpT1nMQ/640?wx_fmt=png" data-type="png" data-w="800" style="text-align: center;white-space: normal;"></section><section style="margin-right: 8px;margin-bottom: 0.1px;margin-left: 8px;white-space: normal;"><span style="font-size: 14px;"></span></section><p style="margin-left: 8px;margin-right: 8px;"><br /></p><p style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong style="white-space: normal;"><span style="font-size: 14px;">专业的价值就是用最低的成本满足客户最高层次的需</span></strong></span><span style="font-size: 14px;"><strong style="white-space: normal;"><span style="font-size: 14px;">求。</span></strong></span><strong style="font-size: 14px;">禾略种子，打造轻量级数据资产，重量级信息平台，拥有企业自己的专业资产。</strong></p><p style="margin-left: 8px;margin-right: 8px;"><br /></p><section style="margin-bottom: 0.1px;white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong>满足客户五大需求：</strong></span></section><ul class="list-paddingleft-2" style="margin-left: 8px;margin-right: 8px;"><li><p style=""><span style="font-size: 14px;">可在线上云环境操作，进行数据访问、可视化、分析计算、二次开发等工作；</span></p></li><li><p style=""><span style="font-size: 14px;">可满足客户对私有云的需求，在各处部署几十套私有化的云服务；</span></p></li><li><p style=""><span style="font-size: 14px;">可单向地向本地传输资源，避免数据泄露的问题，也减轻了对在线环境的依赖；</span></p></li><li><p style=""><span style="font-size: 14px;">可支持CUDA的GPU，计算能力相当于一部小型数据处理中心；</span></p></li><li><p style=""><span style="font-size: 14px;">可以 OTA 更新的系统，有一整套完整的、统一的本地运行环境。</span></p></li></ul><section style="margin-bottom: 0.1px;white-space: normal;margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-bottom: 0.1px;white-space: normal;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><strong>解决三大难题：</strong></span></section><ul class="list-paddingleft-2" style="margin-left: 8px;margin-right: 8px;"><li><p style=""><span style="font-size: 14px;">找数据：每月更新全国宏观指标和市场数据，帮助用户寻找到有用的关联的数据；</span></p></li><li><p style=""><span style="font-size: 14px;">看数据：通过可视化方式对数据进行探索，初步选择和了解数据；</span></p></li><li><p style=""><span style="font-size: 14px;">用数据：不是简单的数据堆砌，而是在更具体的场景下进行数据的动态监测、解读研判、智能分析。</span></p></li></ul><p style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">房地产行业里面积累了全国大部分最优秀的人才，却没有去做工作流程上的提升和专业化的打造，禾略种子就是想给行业提供严谨、科学、有理有据的工作流程，让每一个人可以在前人的基础上做的更好，去创造更多无限的可能。</span></p><p style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><span style="font-size: 14px;"><br /></span></span></p><p style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><span style="font-size: 14px;">以上是禾略种子诞生的初衷。</span></span></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">感兴趣的朋友，欢迎参加禾略春节后的投资客研分享会——广州站，或者线上与我们沟通交流。</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;"><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;color: rgb(136, 136, 136);">（文末<span style="color: rgb(136, 136, 136);font-size: 14px;text-align: center;">活动</span><span style="color: rgb(136, 136, 136);font-size: 14px;text-align: center;">彩蛋奉上，看小编花式开怼</span>）</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;color: rgb(136, 136, 136);"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><iframe class="video_iframe rich_pages" data-vidtype="2" data-mpvid="wxv_1165914808751915009" data-cover="http%3A%2F%2Fmmbiz.qpic.cn%2Fmmbiz_jpg%2FAJkYaTAujIzWiaMSib5ib1p8GYZYq7oBRG52WO8oPjtibHicP0cDRJeQdFf5ACSlMlWK0pVtlzR32QMnybyK5TIB63g%2F0%3Fwx_fmt%3Djpeg" allowfullscreen="" frameborder="0" data-ratio="1.7843866171003717" data-w="1920" data-src="https://mp.weixin.qq.com/mp/readtemplate?t=pages/video_player_tmpl&amp;action=mpvideo&amp;auto=0&amp;vid=wxv_1165914808751915009"></iframe></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;color: rgb(2, 30, 170);"></span><br /></section><section style="white-space: normal;min-height: 1em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;text-align: center;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><span style="color: rgb(178, 178, 178);font-size: 12px;letter-spacing: 0.54px;">&nbsp; ——&nbsp; END&nbsp; ——</span></section><section style="white-space: normal;min-height: 1em;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 8px;margin-right: 8px;"><span style="font-size: 12px;">猜你想再看<br /></span></section><section style="white-space: normal;min-height: 1em;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><br /></section><section style="white-space: normal;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 12px;">城市：</span></strong><span style="font-size: 12px;">|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">徐州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">宿迁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">淮北</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">唐山</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">天津</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">深汕</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">哈尔滨</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">兰州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">常德</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">南宁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">桂林</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">柳州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">蚌埠</a>&nbsp;|<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">合肥</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">南京</a>&nbsp;|<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">上海临港</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">太原</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">雄安新区</a>&nbsp;|<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">北京</a>&nbsp;|&nbsp;<br /></span></section><section style="white-space: normal;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 12px;">热点：</span></strong><span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247485505&amp;idx=1&amp;sn=90a4482d0ec14f8a4d441f77c653806c&amp;chksm=97557265a022fb7385559a6648c54242c721582b3811ad664360ea1e6f562f0f62264852c20c&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" data-itemshowtype="0" hasload="1" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">深圳土拍</a></span><strong><span style="font-size: 12px;">&nbsp;</span></strong><span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">美国地产</a>&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"><span style="font-size: 12px;">长租公寓</span></a><span style="font-size: 12px;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">中美贸易战</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">粤港澳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">万科商业</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">2018年走势</a>&nbsp;|<br /></span></section><section style="white-space: normal;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 12px;">专业：</span></strong><span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831987&amp;idx=1&amp;sn=8553537eb64de48a9b7eb16564fe8988&amp;chksm=83517becb426f2fa0c63ef59ace65085334609b45795331170f0edb7f455d154c06d53aa85f7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">穿越熊市</a></span>&nbsp;<span style="font-size: 12px;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831371&amp;idx=1&amp;sn=9b15fe316680aabc64e2b7c37e5767d8&amp;chksm=83517614b426ff0229de8ab490c6a7fb33f9e7de34bae145abd3565818c5965c1eca5a4b0029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">地产研报</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831103&amp;idx=1&amp;sn=6ae2c7ba214abd19c76ed907399b77b7&amp;chksm=83517760b426fe767422812a59d53a334c00664a2cc146d59a076bc0e59a062f518c7df00861&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">投资</a>&nbsp;|<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">&nbsp;思考</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830765&amp;idx=1&amp;sn=d21dbefeb5e1aea1599bcec8fae7a7d4&amp;chksm=835174b2b426fda4b66776ffb3da368f2b71e44233e17581d647b246e52aa53255140e3adac0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">客研</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">高周转</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="cursor: pointer;outline-style: none;outline-width: 0px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);">房价预测</a>&nbsp;|&nbsp;<a 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