官网首页 › 研究观点 › 观点正文

样板间革命三重境界,你修炼到第几层?

发布于 2023-02-03

<p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 12px;color: rgb(136, 136, 136);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">///</span></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 12px;color: rgb(136, 136, 136);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">前言</span></p><section style="margin-left: 16px;margin-right: 16px;"><br /></section><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;">一个新产品已经很难有从无到有的颠覆式技术革命了,更多是从有到优升级或者从小众走向大众。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;">有些城市高层精装、洋房清水,有些地方低端精装,高端清水,行业发展轨迹不同,客户态度不同。下半年我们就在一座精装毛坯共存的城市,开展了一场深入第一现场的大样本调研。本研究的主题词是“样板间”。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;">企业的直接目的是让客户给城市精装修基准配置做取舍,从而构建不同客群增减档策略。我们把研究标的限制在样板间,是希望做得更直接,在第一现场达成目的。2022年,关注“客户需求”与“关键场景”关系的研究越来越多。我们就以此为例解析这类研究的方法。</span></p><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"></span></section><section style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">▼</span></section><section style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></section><section style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section data-role="paragraph" style="margin-bottom: 0px;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;overflow-wrap: break-word !important;"><section style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 45px;letter-spacing: 0px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">01&nbsp;</span></strong><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">@</span></strong><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">urasr</span></strong></span></section><section style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.5px;font-size: 16px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">—</span></strong></section></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 18px;"><strong>找基准线</strong></span></section><section style="margin-bottom: 5px;outline: 0px;max-width: 100%;white-space: normal;text-align: left;color: rgb(0, 0, 0);letter-spacing: 0.5px;font-family: Optima-Regular, PingFangTC-light;font-size: 16px;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 18px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(51, 51, 51);text-align: justify;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;">在执行项目之前,我们开展了市场走访,从市场及成熟案例研究梳理基准配置清单。然后开展定性研究,对客户和他们的需求进行高度抽象,形成升级包建议,其中包括建议升级和建议降级。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;">项目走访,审视市场竞争格局,找寻客户认知精装修基础水位线。我们看到这个城市的产品在展示风格上的水位线是:窗帘挂满墙,墙面不留白——也就是说在做加法。在功能设计上的水位线是:安全环保、动线合理,发展方向是效率提升、收纳升级。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;font-family:&quot;微软雅黑&quot;,sans-serif;">这座城市的<span style="text-decoration:underline;">边际差异</span>比较明显,有形成降维打击的空间。市场现状是各企业为适应市场,不断试错,精益求精,但一切结果代表过去,当代客户的尺子是怎样的呢?</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;"><img class="rich_pages wxw-img" data-ratio="0.4470314318975553" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzMGRHGTM8LxeMTWJaw0lVLzbrBeiaAF9qZhaPHBYSu0icbEyRKPzfiacf0pADRaI929OC2sKEtsiae0Q/640?wx_fmt=png" data-type="png" data-w="859" /></span></section><section style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section data-role="paragraph" style="margin-bottom: 0px;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;overflow-wrap: break-word !important;"><section style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 45px;letter-spacing: 0px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">02&nbsp;</span></strong><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">@</span></strong><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">urasr</span></strong></span></section><section style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.5px;font-size: 16px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">—</span></strong></section></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 18px;"><strong><span style="font-family: 微软雅黑, sans-serif;">找评价标准</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;">样板间作为销售场景之一,是一个舞台化的居所,它脱胎于生活场景,但高于生活场景。那么我们向回走进生活场景中,采用了生活日志(lifelog)的方式,最终抽象出几类“元客户“,从中剥离出样板间有所作为的方向。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;">本研究的方案设计简单说是给受访者写一篇《日记》,我们作为观察者在客户家“生活”了一天,从起床、盥洗、早餐的食谱,到家人之间的冲突,亲子游戏的惬意。受访者尽可能多地通过场景再现而非语言,我们则通过视频、图像等方式捕获他们的日常生活。这是一场足够多信任的沟通,既有企业对我们的信任,也有受访者对我们的信赖,考验我们的记忆力、整合力甚至想象力。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;">本研究选取样本侧重深度参与且刚刚完成精装的家庭。有些客户的家被邻居争相参观,有些客户的家在社交网站小有名气。我们的《观察方案》不要第一直觉,亦非快问快答,而是聚焦客户各个空间使用的经验、教训。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;"><br /></span></section><section style="margin: 5px 16px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 45px;letter-spacing: 0px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">03&nbsp;</span></strong><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">@</span></strong><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">urasr</span></strong></span></section><section style="margin: 5px 16px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.5px;font-size: 16px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">—</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 18px;"><strong><span style="font-family: 微软雅黑, sans-serif;">找可为空间</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;">一手掌握市场现状,一手掌握客户需求,然后就可以拿出成型的增减配置策略了。成事之术无非如法炮制,我们花了更多精力回归思考,寻找为业之道。</span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;color: rgb(0, 122, 170);">第一境界:</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;">销售员带领购房者参观样板间,销售员是销售立场,趁热打铁,再下一城,购房者是上帝立场,钱在我手,尽在掌握,此情此景,认真品味样板间细节的极少。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;">在置业考量因素中,地段、价格、品牌、户型、小区,物业,排名各异,精装难以进入第一方阵。样板间内功能配置的“有无”比“优劣”重要,风格搭配比细节工艺重要。这是我们的第一层策略建议:向实,关注配置,入虚,聚焦主题——不要把售楼处当作万花筒,五彩缤纷的梦境容易惊醒。</span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;color: rgb(0, 122, 170);">第二境界:</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;">客户能明确讲出哪个样板间更好,但很难给出好的理由。不是一个样板间格局好、配置好、软包好、采光好,客户就一定喜欢。人们对某一个事物喜欢,基于一条非常简单的心理学原理:喜欢你,因为咱俩很像——相似吸引原理。大数据推送正是基于这样的原理,让人欲罢不能。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;">样板间也是类似,在一个熟悉的场域里,和自己的梦想更贴近。这是我们的第二层策略建议:精准的客户定位绕不开,急不得,搞不清为谁而作,对谁而说,向谁而演——不用努力也能躺赢的梦该醒了。</span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;color: rgb(0, 122, 170);">底层境界:</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;">样板间作为一个营销道具,是展现项目的舞台,仍需保持售楼处不可跌破的底线,比如不耍把戏。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 18px;"><strong><span style="font-family: 微软雅黑, sans-serif;"><br /></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"></span></section><section style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="color: rgb(123, 127, 131);font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;font-size: 12px;letter-spacing: 0.544px;text-align: center;caret-color: rgba(0, 0, 0, 0);background-color: rgb(255, 255, 255);">To Be Continued</span></section><section data-role="paragraph" style="white-space: normal;box-sizing: border-box;margin-bottom: 0px;"><section style="max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="text-align: center;max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(123, 127, 131);font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;font-size: 12px;letter-spacing: 0.544px;text-align: center;caret-color: rgba(0, 0, 0, 0);background-color: rgb(255, 255, 255);">///</span></p><p style="text-align: center;max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="background-color: rgb(136, 136, 136);color: rgb(255, 255, 255);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;caret-color: red;">&nbsp;-&nbsp; 小程序 -&nbsp;</span><br /></p></section></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;white-space: normal;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: center;min-height: 1em;line-height: 1.75em;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;caret-color: rgb(255, 0, 0);overflow-wrap: break-word !important;box-sizing: border-box !important;">&nbsp;·「禾略问答」·</span></section><p><a class="weapp_image_link js_weapp_entry" data-miniprogram-appid="wxf051804df9944e68" data-miniprogram-path="pages/index/index" data-miniprogram-nickname="禾略问答" href="" data-miniprogram-type="image" data-miniprogram-servicetype="" href=""><img class="rich_pages wxw-img" data-ratio="0.33830455259026687" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxgXqtJ7x2ATMbtIm1oBmTM5cLtzxaHKiaJINP1DiaedwSS8oUuQadhFxpcXZiaWxTvWyWxXichXeiaGHw/640?wx_fmt=png" data-type="png" data-w="1274" style="" /></a></p><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: center;min-height: 1em;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;text-align: center;min-height: 1em;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;caret-color: red;color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;·<span style="max-width: 100%;color: rgb(127, 127, 127);font-family: PingFangTC-Light;letter-spacing: 0.544px;text-align: center;caret-color: rgb(255, 0, 0);background-color: rgb(255, 255, 255);">「HotTina」</span>·</span><br /></section></section><section data-role="paragraph" style="white-space: normal;margin-bottom: 0px;"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><a class="weapp_image_link js_weapp_entry" data-miniprogram-appid="wxdcdd1e610d71ae74" data-miniprogram-path="pages/serch/serch" data-miniprogram-nickname="HotTina" href="" data-miniprogram-type="image" data-miniprogram-servicetype="" href=""><img class="rich_pages wxw-img" data-backh="120" data-backw="389" data-ratio="0.30973451327433627" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxBKiaQNH3yAajSVKNDghYCq5gnROOAWjmdwIqhP9gBLpU9iaicBb19EGQVKpTzeP0lOXYyF5icG1y74Q/640?wx_fmt=png" data-type="png" data-w="791" style="width: 100%;height: auto;" /></a></section><p style="text-align: center;"><span style="color: rgb(123, 127, 131);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 12px;letter-spacing: 0.544px;text-align: center;background-color: rgb(255, 255, 255);"><br /></span></p><p style="text-align: center;"><span style="color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;letter-spacing: 0.544px;text-align: center;caret-color: rgb(255, 0, 0);background-color: rgb(255, 255, 255);">*</span></p><p style="text-align: center;"><span style="color: rgb(123, 127, 131);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 12px;letter-spacing: 0.544px;text-align: center;background-color: rgb(255, 255, 255);"><br /></span></p><section data-role="outer" label="Powered by 135editor.com" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="outer" label="Powered by 135editor.com" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: left;line-height: 1.75em;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(89, 89, 89);letter-spacing: 1.5px;text-align: center;-webkit-text-stroke-width: 0.2px;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">▷往期文章彩蛋:不要戳开!!!</span></section><section style="margin: 5px 8px;text-align: center;line-height: 1.5em;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247500345&amp;idx=1&amp;sn=93797fca0ea11825bcc9e5e1c0109c52&amp;chksm=9756b81da021310ba7a377bdce7ef2877fb30eb246731c626bffd343008b77703527595ad2ed&amp;scene=21#wechat_redirect" textvalue="你已选中了添加链接的内容" data-itemshowtype="0" tab="innerlink" data-linktype="1"><span class="js_jump_icon h5_image_link" data-positionback="static" style="inset: auto;"><img class="rich_pages wxw-img" data-backh="86" data-backw="562" data-ratio="0.15350877192982457" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyWURddlHITkZgKz53a4xugLLibwPxIshPkhYb8rUpx6OiaokEiaiaoQAs4pBYvOk4KlGWhp5OagMyWaw/640?wx_fmt=png" data-type="png" data-w="912" style="width: 100%;height: auto;" /></span></a></section><section style="margin: 5px 8px;text-align: center;line-height: 1.5em;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247500355&amp;idx=2&amp;sn=2c6ce758ab3881befb2fbba0ba3603f1&amp;chksm=9756b867a021317120bad43bc938ebb4cdb2953af8c54167618f6a0d2e10e4a0c0dbbeb90f65&amp;scene=21#wechat_redirect" textvalue="你已选中了添加链接的内容" data-itemshowtype="0" tab="innerlink" data-linktype="1"><span class="js_jump_icon h5_image_link" data-positionback="static" style="inset: auto;"><img class="rich_pages wxw-img" data-backh="86" data-backw="562" data-ratio="0.15350877192982457" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyWURddlHITkZgKz53a4xug2z2ZNw3efskOCCTiaR2MZIrkVnqNUUySzc8kPhT5aLfLE1SvHGhoJUw/640?wx_fmt=png" data-type="png" data-w="912" style="width: 100%;height: auto;" /></span></a></section><section style="margin: 5px 8px;text-align: center;line-height: 1.5em;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247500384&amp;idx=1&amp;sn=ce96c211a2ed19ee560b34d30d321292&amp;chksm=9756b844a0213152bb36ae4ebc877ea634416495af8892942074d23f0d1b5581b32b705c0835&amp;scene=21#wechat_redirect" textvalue="你已选中了添加链接的内容" data-itemshowtype="0" tab="innerlink" data-linktype="1"><span class="js_jump_icon h5_image_link" data-positionback="static" style="inset: auto;"><img class="rich_pages wxw-img" data-backh="86" data-backw="562" data-ratio="0.15350877192982457" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyWURddlHITkZgKz53a4xugNEZT4DD88icwcAl08ZuziaiadYt82wzZG5n14t7224xWjyeK8SNXNIp8A/640?wx_fmt=png" data-type="png" data-w="912" style="width: 100%;height: auto;" /></span></a></section><section style="margin: 5px 8px;text-align: center;line-height: 1.5em;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247500776&amp;idx=1&amp;sn=6f4fcd10bc90a8f72744416eda3995a4&amp;chksm=9756b9cca02130da9094518319d318ca4fd11413c1213d18be9cc9d8302528b34816fdd34394&amp;scene=21#wechat_redirect" textvalue="你已选中了添加链接的内容" data-itemshowtype="0" tab="innerlink" data-linktype="1"><span class="js_jump_icon h5_image_link" data-positionback="static" style="inset: auto;"><img class="rich_pages wxw-img" data-backh="86" data-backw="562" data-ratio="0.15350877192982457" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyWURddlHITkZgKz53a4xugA8lpBib3AWM95x6tIIxu56bryKOYOVyRWzd6jsYRjicIiaF1hohgrpN1w/640?wx_fmt=png" data-type="png" data-w="912" style="width: 100%;height: auto;" /></span></a></section><section style="margin: 5px 8px;text-align: center;line-height: 1.5em;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247500347&amp;idx=1&amp;sn=dffbd70a87a2f5610cf728e4970ec869&amp;chksm=9756b81fa0213109c740e135c93ac90c20e029871a10bf1ad6d116f9d663d7a26b7d8a673bbe&amp;scene=21#wechat_redirect" textvalue="你已选中了添加链接的内容" data-itemshowtype="0" tab="innerlink" data-linktype="1"><span class="js_jump_icon h5_image_link" data-positionback="static" style="inset: auto;"><img class="rich_pages wxw-img" data-backh="86" data-backw="562" data-ratio="0.15350877192982457" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyWURddlHITkZgKz53a4xugMQjVx8C1LeClYXAgR1lKe771SGnJj9TxohSmoF4W79ORTDc52UmmNQ/640?wx_fmt=png" data-type="png" data-w="912" style="width: 100%;height: auto;" /></span></a></section></section></section><section data-role="paragraph" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-tools="135编辑器" data-id="86134" style="max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-tools="135编辑器" data-id="86134" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin: 5px 8px;max-width: 100%;min-height: 1em;text-align: right;letter-spacing: 0.544px;line-height: 1.5em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section></section></section><section data-tools="135编辑器" data-id="86134" style="max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-tools="135编辑器" data-id="86134" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;min-height: 1em;text-align: right;letter-spacing: 0.544px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 0.544px;font-size: 13px;font-family: PingFangTC-Light;box-sizing: border-box !important;overflow-wrap: break-word !important;">2023 | 平靓正</span></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;min-height: 1em;text-align: right;letter-spacing: 0.544px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section></section></section><section data-role="outer" label="Powered by 135editor.com" style="max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="paragraph" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="outer" label="Powered by 135editor.com" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;letter-spacing: 0.544px;min-height: 1em;text-align: center;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-tools="135编辑器" data-id="93717" data-width="95%" style="margin-right: auto;margin-left: auto;max-width: 100%;box-sizing: border-box;width: 627.938px;flex: 0 0 95%;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png&quot;);background-size: 100%;overflow-wrap: break-word !important;"><section style="padding: 1em;max-width: 100%;box-sizing: border-box;line-height: 1.75em;letter-spacing: 1px;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section class="channels_iframe_wrp"><mpvideosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe" data-pluginname="videosnap" data-id="export/UzFfAgtgekIEAQAAAAAA-6gmCr8TNAAAAAstQy6ubaLX4KHWvLEZgBPE9oNwCxt6eOGAzNPgMIuOWdw9IlGjQdIugecAA2iV" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7YmwgiahniaXswqzp4uLciawN8Q8x9CyVrZMgusCSfFkibY2q9otfSZF9ATh2QWFKD5LTyWjewlZ5NWYgXBWzcDcF0iawKLTEBiaxtqyzA&amp;adaptivelytrans=0&amp;bizid=1023&amp;dotrans=0&amp;hy=SH&amp;idx=1&amp;m=&amp;scene=0&amp;token=x5Y29zUxcibBkPv3mYib0SvmYgyM26hhcdVOh2k09yf7SicIUwRKicoiaqOlVHCPwwmX8EQw05MGiclaY" data-headimgurl="http://wx.qlogo.cn/finderhead/WAibKjHvK5nH8vQfZJqhgU8iaf6rKibyr5AcjgWVXicz6hLz3KmpZ9sBLw/0" data-username="v2_060000231003b20faec8c4e18d10cbd6c80dee34b07736396e416723fd5650a5715e7448b841@finder" data-nickname="禾略" data-desc="万科的品牌影响力如何?

华润的品牌正在超越万科?

" data-nonceid="3712679701969013542" data-type="video" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/icons_filled_channels_authentication_enterprise_a2658032368245639e666fb11533a600.png" data-width="1280" data-height="720"></mpvideosnap></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;min-height: 1em;color: rgb(0, 0, 0);font-size: 14px;line-height: 1.75em;overflow-wrap: break-word !important;"><span style="max-width: 100%;caret-color: red;color: rgb(255, 255, 255);background-color: rgb(0, 0, 0);font-family: PingFangTC-Light;font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;「 www.urasr.com」&nbsp;</span></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;min-height: 1em;color: rgb(0, 0, 0);font-size: 14px;line-height: 1.75em;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(127, 127, 127);caret-color: red;font-family: PingFangTC-Light;font-size: 10px;box-sizing: border-box !important;overflow-wrap: break-word !important;">#BE TRUE&nbsp; #BE WELL&nbsp; #BE WILD</span></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;min-height: 1em;color: rgb(0, 0, 0);font-size: 14px;line-height: 1.75em;overflow-wrap: break-word !important;"><br /></section></section></section></section></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;color: rgb(163, 163, 163);letter-spacing: 1.5px;font-family: 微软雅黑, Arial, sans-serif;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section></section></section></section></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-align: center;min-height: 1em;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 0.544px;color: rgb(127, 127, 127);font-family: PingFangTC-Light;font-size: 12px;caret-color: red;background-color: rgb(255, 255, 255);">*</span><br /></section></section><section data-role="outer" label="Powered by 135editor.com"><section data-role="outer" label="Powered by 135editor.com"><section data-role="paragraph" style="max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="outer" label="Powered by 135editor.com" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="paragraph" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;letter-spacing: 0.544px;min-height: 1em;text-align: center;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;min-height: 1em;color: rgb(0, 0, 0);font-size: 14px;line-height: 1.75em;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-size: 12px;letter-spacing: 0.544px;font-family: PingFangTC-Light;box-sizing: border-box !important;overflow-wrap: break-word !important;">关注分享</span></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;caret-color: red;color: rgb(127, 127, 127);font-size: 12px;font-family: PingFangTC-Light;box-sizing: border-box !important;overflow-wrap: break-word !important;">FOLLOW US &amp; SHARE ON MOMENTS</span></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></section></section></section></section></section><section data-role="outer" style="max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="paragraph" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-tools="135编辑器" data-id="98910"><section data-role="layout" style="flex-flow: row nowrap;display: flex;word-break: break-all;"><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-size: 12px;letter-spacing: 0.544px;font-family: PingFangTC-Light;box-sizing: border-box !important;overflow-wrap: break-word !important;">官网</span></p></section></section></section><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-size: 12px;letter-spacing: 0.544px;font-family: PingFangTC-Light;box-sizing: border-box !important;overflow-wrap: break-word !important;">微博</span></p></section></section></section><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-size: 12px;letter-spacing: 0.544px;font-family: PingFangTC-Light;box-sizing: border-box !important;overflow-wrap: break-word !important;">视频号</span></p></section></section></section><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-size: 12px;letter-spacing: 0.544px;font-family: PingFangTC-Light;box-sizing: border-box !important;overflow-wrap: break-word !important;">知乎</span></p></section></section></section><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><span style="max-width: 100%;color: rgb(127, 127, 127);font-size: 12px;letter-spacing: 0.544px;font-family: PingFangTC-Light;box-sizing: border-box !important;overflow-wrap: break-word !important;">b站</span></p></section></section></section></section></section><p style="max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p></section><section data-tools="135编辑器" data-id="98910"><section data-role="layout" style="flex-flow: row nowrap;display: flex;word-break: break-all;"><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><img class="rich_pages" data-backh="13" data-backw="13" data-cropselx1="0" data-cropselx2="50" data-cropsely1="0" data-cropsely2="50" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIycoMZjGF8RrRlGEzqzackrSSVqK5SzNApiaN9vmWpNcEuzuMInkGCcu5SiaAn2iba30oI1cPAeJVnqw/640?wx_fmt=png" data-type="png" data-w="300" data-width="50px" style="box-sizing: border-box;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);width: 50px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;max-inline-size: 100%;overflow-wrap: break-word !important;outline: none 0px !important;visibility: visible !important;height: 50px;" /></p></section></section></section><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><img class="rich_pages" data-cropselx1="1" data-cropselx2="103" data-cropsely1="0" data-cropsely2="104" data-s="300,640" data-type="png" data-width="50px" width="50px" data-backw="18" data-backh="18" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy3kArrxGazyPIK26bO7zZfQibibfZGIkjRNwTHwQ4KNp3zu2sgMcS5VLib1OHNDwOibjnPpUoribI5IcQ/640?wx_fmt=png" data-ratio="1" data-w="300" style="box-sizing: border-box;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);width: 50px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;max-inline-size: 100%;overflow-wrap: break-word !important;outline: none 0px !important;visibility: visible !important;" /></p></section></section></section><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><img class="rich_pages wxw-img" data-ratio="1.0044247787610618" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzdKK1pWxDY25IjWC6hzyuZPClD30iaLtAVGt7UszT4kJMlymjsJz0yLneTFRIJS1jvpr56X0OGLrQ/640?wx_fmt=png" data-type="png" data-w="226" data-width="50px" height="71" style="box-sizing: border-box;width: 50px;" width="50px" /></p></section></section></section><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><img class="rich_pages wxw-img" data-backh="47" data-backw="47" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIy3kArrxGazyPIK26bO7zZficyibw72OWmSMvgNNjSWoDHlf7aSgplp7dtCDAEFtJKHBnC8qaLHSIeQ/640?wx_fmt=png" data-type="png" data-w="300" data-width="50px" style="box-sizing: border-box;z-index: -1;cursor: pointer;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);width: 50px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;max-inline-size: 100%;overflow-wrap: break-word !important;outline: none 0px !important;visibility: visible !important;" width="50px" /></p></section></section></section><section data-role="layout" data-width="20%" style="box-sizing: border-box;width: 115.594px;"><section data-role="layout-inner"><section data-role="paragraph"><p style="text-align: center;"><img class="rich_pages wxw-img" data-backh="13" data-backw="13" data-cropselx1="0" data-cropselx2="69" data-cropsely1="0" data-cropsely2="69" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwaUyIuHQngl5c5PD5uQEXrh3UfLLLmbNNIYHsl0uM1fFRJCOicUgwgiaAoBNbUmeBiahGEFZBm9uXAw/640?wx_fmt=png" data-type="png" data-w="300" data-width="50px" style="box-sizing: border-box;z-index: -1;cursor: pointer;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);width: 50px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;max-inline-size: 100%;overflow-wrap: break-word !important;outline: none 0px !important;visibility: visible !important;" width="50px" /></p></section></section></section></section></section></section></section></section><section data-role="paragraph" style="max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-role="paragraph" style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p></section></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: right;line-height: 1.75em;overflow-wrap: break-word !important;"><br /></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: right;line-height: 1.75em;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(89, 89, 89);letter-spacing: 1.5px;text-align: center;-webkit-text-stroke-width: 0.2px;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">感谢你的每一个分享 | 点赞 | 在看</span></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: right;line-height: 1.75em;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(89, 89, 89);letter-spacing: 1.5px;text-align: center;-webkit-text-stroke-width: 0.2px;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">SPECIAL THANKS</span></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: right;line-height: 1.75em;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(89, 89, 89);letter-spacing: 1.5px;text-align: center;-webkit-text-stroke-width: 0.2px;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">▼▼▼</span></section></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p>

← 返回观点全库