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特斯拉为何成为中国顶流

发布于 2021-01-26

<section data-role="outer" label="Powered by 135editor.com"><section data-role="paragraph"><section style="text-align: center;line-height: 2em;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-backh="70" data-backw="562" data-cropselx1="0" data-cropselx2="562" data-cropsely1="0" data-cropsely2="70" data-ratio="0.12406716417910447" data-src="https://mmbiz.qpic.cn/mmbiz_gif/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkbCqJa0GtQn7Zy8PeyDqgIh1JX5fPZPicXUMxJ3AVhBHFWSZoMhaI3vw/640?wx_fmt=gif" data-type="gif" data-w="1072" title="6.gif" style="letter-spacing: -1px;background-color: rgb(255, 255, 255);color: rgb(0, 0, 0);max-inline-size: 100%;box-sizing: border-box;caret-color: rgb(255, 0, 0);width: 100%;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;outline: none 0px !important;" /><br /></section><section data-role="outer" label="Powered by 135editor.com" style="box-sizing: border-box;"><section data-role="paragraph" style="max-inline-size: 100%;border-width: 0px;border-style: none;border-color: initial;z-index: 0;text-align: left;box-sizing: border-box !important;outline: none 0px !important;"><section data-role="paragraph" style="box-sizing: border-box;"><section style="text-align: right;margin-left: 8px;margin-right: 8px;"><br /></section></section></section></section><section style="text-align: center;line-height: 2em;margin-left: 8px;margin-right: 8px;"><img data-ratio="1.7765625" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkxNjR1qibqtBwYm3Qkey0Z0fVBzkDqyMUNFkzEK2lX2nRMFObSlD5BOA/640?wx_fmt=png" data-type="png" data-w="640" style="box-sizing:border-box;width:&quot;auto&quot;;" title="2021-01-25_145605.png" /></section><section style="text-align: center;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section></section><section data-role="paragraph"><section style="text-align: center;line-height: 2em;margin-left: 8px;margin-right: 8px;"><img data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIw7EXleNicbrwCbvibTKID88Gb4ZT7qVjNcEE1iaNP89WfoR6pibbpC6DpDo3puCqOgBWsY7C1WrCHYFg/640?wx_fmt=png" data-type="png" width="51" style="box-sizing: border-box;width: 51px;height: 91px;" data-ratio="1.79" data-w="500" height="91" /></section><section style="text-align: center;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section data-tools="135编辑器" data-id="85446"><section style="margin-top: 5px;margin-right: 5px;margin-left: 5px;text-align: center;"><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">今年一开年,</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">特斯拉又火了一把,</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">元旦当天就掀起了“价格屠杀”,</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">Model Y狂降十几万,</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">最低售价33.99万元,</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">此次大幅降价刺激了广大消费者的神经,</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">勾起了极大的消费欲望。</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">这一波操作直接导致官网瘫痪,</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">体验店被挤爆,</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">借此特斯拉成为2021年开年的流量之王,</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">直接引爆了中国汽车消费市场,</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="max-width: 100%;letter-spacing: 1px;font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">赚足了眼球。</span></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-indent: 28px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section></section></section></section><section data-role="paragraph"><section data-id="98856" data-tools="135编辑器"><section style="margin: 10px 8px;text-align: center;line-height: 2em;"><section style="display: flex;flex-direction: column;justify-content: center;align-items: center;"><section style="font-weight: bold;color:#000000;font-size: 60px;" data-original-title="" title=""><p style="line-height: 1.75em;margin-left: 15px;margin-right: 15px;">1</p></section><section style="box-sizing: border-box;width: 15%;height: 1px;background: rgb(0, 0, 0);margin-top: -35px;overflow: hidden;" data-width="15%"><br /></section></section></section><section data-brushtype="text" style="font-size: 16px;font-weight: bold;letter-spacing: 1.5px;padding: 0px 10px;background: #fff;padding: 8px;transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-ms-transform: rotate(0deg);-o-transform: rotate(0deg);" hm_fix="275:232"><section style="line-height: 2em;text-align: center;margin-left: 8px;margin-right: 8px;"><span style="max-inline-size: 100%;cursor: text;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box !important;outline: none 0px !important;">特斯拉</span><strong style="max-inline-size: 100%;cursor: text;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);font-size: 14px;max-width: 100%;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box !important;outline: none 0px !important;overflow-wrap: break-word !important;">°</strong><span style="max-inline-size: 100%;cursor: text;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box !important;outline: none 0px !important;">&nbsp;为什么这么火'</span></section></section></section><section style="text-align: center;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 2em;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section style="text-align: justify;margin: 5px 8px;line-height: 2em;"><span style="color: rgb(0, 0, 0);text-decoration-style: solid;text-decoration-color: rgb(0, 0, 0);font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;">特斯拉在整个2020年就从不缺少话题,经常占据了各大主流媒体的C位。</span><span style="font-size: 14px;caret-color: red;">我们搜集了市场主流汽车品牌的网络搜索指数,</span><span style="font-size: 14px;caret-color: red;">如下图所示,</span><span style="font-size: 14px;caret-color: red;">从数据上看,特斯拉网络搜索量达461万,</span><span style="font-size: 14px;caret-color: red;">超越了奔驰、大众、宝马等传统高人气汽车的搜索量,</span><span style="font-size: 14px;caret-color: red;">高居榜单第一,</span><span style="font-size: 14px;caret-color: red;">当之无愧为汽车界的顶流。</span></section><section style="text-align: justify;margin: 5px 8px;line-height: 2em;"><br /></section><p style="text-align:center;margin: 5px 10px;line-height: 2em;"><img data-ratio="0.9285714285714286" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkEm0IUJZ23B7eCvbL6A7FbGAgcnvSkoib7N4dYDeVVfruWHDnM2WAPoA/640?wx_fmt=png" data-type="png" data-w="574" data-width="100%" style="box-sizing: border-box;max-inline-size: 100%;z-index: -1;cursor: pointer;color: rgb(0, 0, 0);font-size: 18px;text-align: right;caret-color: rgb(255, 0, 0);background-color: rgb(255, 255, 255);width: 70%;display: block;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;outline: none 0px !important;" width="70%" /></p><section style="text-align: center;margin: 5px 8px;line-height: 2em;"><br /></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;text-indent: 0em;caret-color: red;font-family: 微软雅黑, sans-serif;">特斯拉何以能吸引如此多的关注?我们在知乎上搜索:“为什么特斯拉这么火?”,并从这个问题下面收集到了广大网友的评价,然后将这些文字进行语义分割,得到不同频度的词汇,再按照词频多少将文字做成大小不一的词云。从图中可以看到,</span><span style="background-color: rgb(0, 0, 0);color: rgb(255, 255, 255);font-size: 14px;"><strong style="font-size: 12px;text-indent: 0em;caret-color: red;font-family: 微软雅黑, sans-serif;">“尖端技术”“大胆想象”“确定了核心定位”“很酷的跑车”“节能环保”“科技感十足”</strong></span><span style="font-size: 14px;text-indent: 0em;caret-color: red;font-family: 微软雅黑, sans-serif;">明显突出。从这些网友提及最多的词汇中,我们可以总结出以下几点:</span></section><section data-tools="135编辑器" data-id="92742"><section style="box-sizing: border-box;width: 100%;padding-right: 10px;padding-left: 10px;" data-width="100%"><section style="box-sizing: border-box;width: 100%;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section data-id="2185" data-tools="135编辑器"><section><section style="color: inherit;font-size: 16px;padding-top: 5px;padding-right: 10px;padding-left: 35px;margin-left: 27px;border-left: 2px dotted rgb(228, 228, 228);box-sizing: border-box;"><section style="box-sizing: border-box;width: 32px;height: 32px;margin-left: -53px;margin-top: 23px;color: rgb(255, 255, 255);line-height: 32px;border-radius: 16px;background: rgb(63, 63, 63);" data-original-title="" title="" data-num="1"><section style="line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">1</span></section></section><section style="margin-top: -30px;padding-bottom: 10px;font-size: 14px;letter-spacing: 1.5px;color: inherit;box-sizing: border-box;"><section style="text-align: justify;line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 0, 0);">特斯拉明确了自己的核心定位</span>——电动车本身不是定位,酷炫的豪华跑车才是定位。这成功地契合了消费者不断升级的消费需求,他们想买的是一辆很酷的车,而不是要买一辆汽油车或者电动车。</section></section></section></section></section><section data-id="2185" data-tools="135编辑器"><section><section style="color: inherit;font-size: 16px;padding-top: 5px;padding-right: 10px;padding-left: 35px;margin-left: 27px;border-left: 2px dotted rgb(228, 228, 228);box-sizing: border-box;"><section style="box-sizing: border-box;width: 32px;height: 32px;margin-left: -53px;margin-top: 23px;color: rgb(255, 255, 255);line-height: 32px;border-radius: 16px;background: rgb(63, 63, 63);" data-original-title="" title="" data-num="2"><section style="line-height: 2em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;">2</span></section></section><section style="margin-top: -30px;padding-bottom: 10px;font-size: 14px;letter-spacing: 1.5px;color: inherit;box-sizing: border-box;"><section style="text-align: justify;line-height: 2em;margin-left: 8px;margin-right: 8px;">都说特斯拉是一家科技公司不是一家汽车公司,所以它的<span style="color: rgb(255, 255, 255);background-color: rgb(0, 0, 0);">尖端技术以及大胆想象</span>,使得它吸睛无数。他融入了很多大胆的新元素,给人一种十足的科技感。比如它的鹰翼门、超声波感应器、自动驾驶辅助技术、像手机一样频繁迭代系统而不需要额外的安装成本等成功给它带来了话题度。</section></section></section></section></section><section style="line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: right;line-height: 2em;margin-left: 8px;margin-right: 8px;"><img data-ratio="0.8277717976318623" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGk3sbicKJiaC4obp8Ks2dk1AxkGM4cZsicBibgG1PDRny50MP9zxuI9DS2Qg/640?wx_fmt=png" data-type="png" data-w="929" data-width="100%" style="box-sizing: border-box;max-inline-size: 100%;z-index: -1;cursor: pointer;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);background-color: rgb(255, 255, 255);width: 90%;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;outline: none 0px !important;" width="90%" /></section><section style="line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section></section></section><section data-role="outer" label="Powered by 135editor.com"><section data-tools="135编辑器" data-id="95221"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><section style="box-sizing:border-box;display: inline-block;width:2.6em;"><img data-ratio="0.8936170212765957" data-src="https://mmbiz.qpic.cn/mmbiz_gif/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkSRqeUcuK17M1k9rz2oC8nUQibTeVZwZatoxQibRd1F7jgJ6AvGw21O2w/640?wx_fmt=gif" data-type="gif" data-w="47" data-width="100%" style="box-sizing:border-box;width: 100%;display: block;" /></section></section></section><section data-role="paragraph"><section style="margin-left: 8px;margin-right: 8px;"><br /></section></section></section><section data-id="98856" data-tools="135编辑器"><section style="margin: 10px 8px;text-align: center;line-height: 2em;"><section style="display: flex;flex-direction: column;justify-content: center;align-items: center;" hm_fix="338:216"><section style="font-weight: bold;color:#000000;font-size: 60px;" data-original-title="" title="" data-num="2"><p style="line-height: 1.75em;margin-left: 15px;margin-right: 15px;">2</p></section><section style="box-sizing: border-box;width: 15%;height: 1px;background: rgb(0, 0, 0);margin-top: -35px;overflow: hidden;" data-width="15%"><br /></section></section></section><section data-brushtype="text" style="font-size: 16px;font-weight: bold;letter-spacing: 1.5px;padding: 0px 10px;background: #fff;padding: 8px;transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-ms-transform: rotate(0deg);-o-transform: rotate(0deg);"><section style="line-height: 2em;text-align: center;margin-left: 8px;margin-right: 8px;"><strong style="max-inline-size: 100%;cursor: text;color: rgb(0, 0, 0);font-size: 14px;letter-spacing: 0.544px;caret-color: rgb(255, 0, 0);max-width: 100%;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;outline: none 0px !important;overflow-wrap: break-word !important;">谁<strong style="max-inline-size: 100%;cursor: text;max-width: 100%;box-sizing: border-box !important;outline: none 0px !important;overflow-wrap: break-word !important;">°</strong>&nbsp;在购买特斯拉'</strong></section></section></section><section style="text-align: center;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">哪些城市的人对特斯拉的关注度比较高呢?</span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">我们把top10城市数据拉出来看,</span><span style="font-size: 14px;text-indent: 0em;caret-color: red;font-family: 微软雅黑, sans-serif;">第一梯队是上海、北京,</span><span style="font-size: 14px;text-indent: 0em;caret-color: red;font-family: 微软雅黑, sans-serif;">搜索量大于40万,远高于其他城市,</span><span style="font-size: 14px;text-indent: 0em;caret-color: red;font-family: 微软雅黑, sans-serif;">第二梯队是杭州、深圳、广州、沈阳、成都,搜索量大于20万。</span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">这些城市有什么特点呢?</span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><br /></section><section style="text-align: left;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><img data-ratio="0.8470588235294118" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkzaTtUs5LXiaCtzQG9WRu9ZDicw0QtWklQWpJuL0eesQsAdicicRyYMSmSg/640?wx_fmt=png" data-type="png" data-w="680" data-width="100%" style="box-sizing: border-box;max-inline-size: 100%;z-index: -1;cursor: pointer;color: rgb(0, 0, 0);font-size: 18px;text-align: right;caret-color: rgb(255, 0, 0);background-color: rgb(255, 255, 255);width: 70%;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;outline: none 0px !important;" width="70%" /><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;"></span></section><section style="text-align: center;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><br /></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">结合禾略的城市价值表来看,特斯拉搜索量top10的城市都是二线城市以上,且8个在强一或一线城市里,这些城市的共性就是经济发展水平高,人们对于生活的追求早已突破了马斯洛需求的底端<strong>,</strong></span><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;background-color: rgb(0, 0, 0);color: rgb(255, 255, 255);"><strong>他们对于物质有更高的追求,更乐意去消费创新性、高科技的产品</strong></span><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">。</span></section><section style="text-align: left;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><br /></section><section style="text-align: right;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><img data-ratio="1.480083857442348" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGk4n8C43G3xG44XUXrHKvJlNc4UOtbLOa0A8EwOdZ7TR91mD3jWTbdAQ/640?wx_fmt=png" data-type="png" data-w="477" data-width="100%" style="box-sizing: border-box;max-inline-size: 100%;z-index: -1;cursor: pointer;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);background-color: rgb(255, 255, 255);width: 70%;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif;outline: none 0px !important;" width="70%" /></section><section style="text-align: center;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section></section><section data-role="paragraph"><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">城市的发展水平不同,其主流的消费需求也不同。从四个消费时代来看,这些城市普遍从第二消费时代进入了第三消费时代。</span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑, sans-serif;">过去所处的第二消费时代,“have时代”,当时经济快速发展,人们口袋里有钱了,在消费上追求物质上的拥有,别人有的,我家也要有</span><span style="color: rgb(18, 18, 18);background: white;font-family: 微软雅黑, sans-serif;">,</span></span><span style="font-size: 14px;background-color: rgb(0, 0, 0);color: rgb(255, 255, 255);"><strong><span style="color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(0, 0, 0);font-family: 微软雅黑, sans-serif;">买东西讲究实用又实惠,但又好面子,在能力范围内选择看起来最豪的品牌,属于大众化攀比消费时代</span></strong><span style="color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(0, 0, 0);font-family: 微软雅黑, sans-serif;">。</span></span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">像电视剧《欢乐颂》里的王柏川,他家境普通,是个公司小老板,事业刚刚起步,有虚荣的一面。虽然没有出众的才华,但出身平凡的他踏实肯干,卖力打拼,一心想在上海站稳脚跟,渴望获得更大的成功。在平时生活里,他既要通过购买高端品牌来匹配自己小老板的形象,有利于平时商务社交,但又苦于事业刚起步,每一笔费用还是要精打细算,钱要花在刀刃上。因此他会倾向选择豪华外显但又实惠实用型的商品。</span></section><section style="text-align: left;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><br /></section><section data-tools="135编辑器" data-id="97815"><section style="margin: 10px auto;"><section style="box-sizing: border-box;width: 240px;height: 240px;border-radius: 100%;overflow: hidden;margin-right: auto;margin-left: auto;"><img data-ratio="0.6625" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkibvyfC823U1CSMic7UlIkWW87RxIibEXXrJyXkibicvGmDaKP0L4EoZFw0w/640?wx_fmt=jpeg" data-type="jpeg" data-w="400" data-width="100%" style="box-sizing:border-box;width:100%;display:block;" /></section></section></section><section style="text-align: left;text-indent: 0em;margin-bottom: 5px;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">所以在汽车的品牌选择上,他们会倾向于选择购买奥迪或者奔驰这种经典大众豪华品牌,看起来超有面,用起来特实用。</span></section><section style="text-align: left;text-indent: 0em;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section data-tools="135编辑器" data-id="93277"><section style="box-sizing: border-box;width: 1em;height: 1em;border-top: 2px solid rgb(0, 0, 0);border-left: 2px solid rgb(0, 0, 0);margin-bottom: -0.5em;overflow: hidden;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="padding: 10px;box-sizing: border-box;line-height: 2em;margin-left: 8px;margin-right: 8px;"><section style="display: flex;justify-content:center;align-items:flex-end;"><section style="box-sizing: border-box;width: 50%;margin-right: 5px;" data-width="50%"><p style="line-height: 1.75em;margin-left: 15px;margin-right: 15px;"><img data-ratio="1.335593220338983" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkInQ6lbbqd6rqriaJBb5AYViajQtHyHZOmMSA89bDsxjvnpWLcZb3DyVw/640?wx_fmt=jpeg" data-type="jpeg" data-w="295" data-width="100%" style="box-sizing: border-box;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);" title="" /></p></section><section style="box-sizing: border-box;width: 50%;margin-left: 5px;" data-width="50%"><p style="line-height: 1.75em;margin-left: 15px;margin-right: 15px;"><img data-ratio="1.335593220338983" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGk8ncKhwAGxStEbShkFbP4otMl5BiasaIwPFnJ21AybUhoVJa3FX2zfiaQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="295" data-width="100%" style="box-sizing: border-box;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);" title="" /></p></section></section></section><section><section style="box-sizing: border-box;float: right;width: 1em;height: 1em;border-bottom: 2px solid rgb(0, 0, 0);border-right: 2px solid rgb(0, 0, 0);margin-top: -0.5em;overflow: hidden;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section></section></section><section style="text-align: left;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><br /></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">现在,这些城市已经进入第三消费时代甚至第四消费时代。</span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">生活在这些城市的人们,物质上已经富足,消费者从当初的眼花缭乱变得“处变不惊”,对很多事物失去了新鲜劲,消费需求升级,开始从单纯的物质消费转向个人的精神消费。普通的商品、普通的性能、普通的体验已经满足不了这些消费者的需求。</span><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;background-color: rgb(0, 0, 0);color: rgb(255, 255, 255);"><strong>他们追求时尚、崇尚个性、注重体验,现在购买的不仅仅是东西,而是潮流,是特立独行,是新鲜的体验。</strong></span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">为了让这个时代的主流消费人群形象更丰满,我们继续从《欢乐颂》里的人物来找感觉,这次选择了包奕凡。</span></section><section style="text-align: left;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><br /></section><section data-tools="135编辑器" data-id="97815"><section style="margin: 10px auto;"><section style="box-sizing: border-box;width: 240px;height: 240px;border-radius: 100%;overflow: hidden;margin-right: auto;margin-left: auto;"><img data-ratio="0.7208333333333333" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkN06fkGgw1fgFFPycRickqHr7GXibyjaa8cXk9cXDx3PIjicqTd15SEeqw/640?wx_fmt=jpeg" data-type="jpeg" data-w="400" data-width="100%" style="box-sizing:border-box;width:100%;display:block;" /></section></section></section><section style="text-align: left;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><br /></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">他英俊风流倜傥,活波跳脱,开屏时如孔雀般耀眼,高调是他的主旋律。在丰富的物质基础上,</span><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;background-color: rgb(0, 0, 0);color: rgb(255, 255, 255);"><strong>潮流时尚、新鲜体验是他的追求</strong>。</span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">特斯拉的出现正符合了这些人新的消费需求。它外形酷炫时尚,采用了鹰翼门设计,车身线条非常流畅,跑车式的设计风格,视觉冲击大。它带来了新的用户体验,比如科技化,智能化的运用,车内的功能都能在一块大屏大号iPad上控制,而且像手机系统那样会时不时更新系统,解决bug和提高使用的便捷性,不断给人新的体验和期待,让一二线城市的这些乐于尝鲜、追赶潮流的科技控欲罢不能。所以特斯拉在一二线城市能够立足,正是因为它的产品特点匹配了这个时代人们的消费需求。</span></section><section style="text-align: left;text-indent: 0em;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section data-tools="135编辑器" data-id="97815"><section style="margin: 10px auto;"><section style="box-sizing: border-box;width: 240px;height: 240px;border-radius: 100%;overflow: hidden;margin-right: auto;margin-left: auto;"><img data-ratio="0.5166666666666667" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkTpuCZibbLEx1DsRYHnwvBVSVOuwnzZAO0GNe9PiaDt16UMZwHMrIOiaoQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="400" data-width="100%" style="box-sizing:border-box;width:100%;display:block;" /></section></section></section><section style="font-family: 微软雅黑, sans-serif;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;background-color: rgb(0, 0, 0);color: rgb(255, 255, 255);"><strong><span style="color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(0, 0, 0);font-family: 微软雅黑, sans-serif;">未来,相信人们对自我的追求、在个性化的凸显上会更加极致</span></strong><span style="color: rgb(255, 255, 255);font-size: 14px;background-color: rgb(0, 0, 0);font-family: 微软雅黑, sans-serif;">。</span></span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">随着95后逐渐步入社会,他们逐步成为市场的消费大军。这些人在上一辈人创造的优渥环境下生长,个性不被束缚,兴趣爱好丰富广泛。</span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">这些人,像《欢乐颂》中的曲筱绡,精灵古怪,像朵有刺的玫瑰花,像魅力超群的小狐狸。好玩,有趣,真实犀利不矫情,活得</span><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;background-color: rgb(0, 0, 0);color: rgb(255, 255, 255);"><strong>肆意潇洒、我行我素,精神世界也相对丰富。</strong></span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><br /></section><section data-tools="135编辑器" data-id="97815"><section style="margin: 10px auto;"><section style="box-sizing: border-box;width: 240px;height: 240px;border-radius: 100%;overflow: hidden;margin-right: auto;margin-left: auto;"><img data-ratio="0.6958333333333333" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkGiaUvUnVaNX7CqAKgw1Kkdb82XqVqjGoMFjxVNQ6NzCjzlDlQkQAXVw/640?wx_fmt=jpeg" data-type="jpeg" data-w="400" data-width="100%" style="box-sizing:border-box;width:100%;display:block;" /></section></section></section><section style="text-align: center;text-indent: 0em;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">在日常的消费生活中,</span><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;background-color: rgb(0, 0, 0);color: rgb(255, 255, 255);"><strong>他们愿意花钱寻求刺激,也同样渴望内在的升华</strong>。</span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">那么与下一个时代消费匹配的汽车形态会是什么类型呢?脑子里浮现的第一种是牧马人这种类型,</span><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;background-color: rgb(0, 0, 0);color: rgb(255, 255, 255);"><strong>它代表了新的生活方式,代表了诗和远方,代表了刺激的体验。</strong></span><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">想象一下,在忙碌了一周之后,开着你的爱车去那些你从没去过或者从没敢去的荒野地方,远离城市喧嚣,享受驾驶在荒野郊外的刺激。这种极致的生活体验,或许可以驱动出新的消费趋势。第二种类型是这款充满艺术气息的阿斯顿马丁,</span><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;background-color: rgb(0, 0, 0);color: rgb(255, 255, 255);"><strong>它满足了人们的更高阶的情感需求——即对艺术的追求</strong>。</span><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">通过这种艺术性消费,来体现自己更深层次的情感需求。或许,一个艺术消费的大时代正在向我们靠近。</span></section><section style="text-align: left;text-indent: 0em;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section data-tools="135编辑器" data-id="93277"><section style="box-sizing: border-box;width: 1em;height: 1em;border-top: 2px solid rgb(0, 0, 0);border-left: 2px solid rgb(0, 0, 0);margin-bottom: -0.5em;overflow: hidden;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="padding: 10px;box-sizing: border-box;line-height: 2em;margin-left: 8px;margin-right: 8px;"><section style="display: flex;justify-content:center;align-items:flex-end;"><section style="box-sizing:border-box;width: 50%;margin-right: 5px;text-align: center;" data-width="50%"><p style="line-height: 1.75em;margin-left: 15px;margin-right: 15px;"><img data-ratio="0.34418604651162793" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkicP14618EhRM0M6NRxdefmrCqGdgOTLDZQDvo518O6q8Xceq6o65EYQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="295" data-width="100%" style="box-sizing: border-box;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);" title="3.png" /></p></section><section style="box-sizing:border-box;width: 50%;margin-left: 5px;text-align: center;" data-width="50%"><p style="line-height: 1.75em;margin-left: 15px;margin-right: 15px;"><img data-ratio="0.34418604651162793" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGk7sHyZJhMSLoR99D5rpIyILwvl6qMFQCchficaxJdICau9ZHiaGicX0U8g/640?wx_fmt=jpeg" data-type="jpeg" data-w="1080" data-width="100%" style="box-sizing: border-box;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);" title="3.png" /></p></section></section></section><section><section style="box-sizing: border-box;float: right;width: 1em;height: 1em;border-bottom: 2px solid rgb(0, 0, 0);border-right: 2px solid rgb(0, 0, 0);margin-top: -0.5em;overflow: hidden;line-height: 2em;margin-left: 8px;margin-right: 8px;"><br /></section></section></section><section style="text-align: left;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><br /></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;font-family: 微软雅黑, sans-serif;">特斯拉能够在中国市场异军突起,</span><span style="font-size: 14px;text-indent: 0em;caret-color: red;font-family: 微软雅黑, sans-serif;">正是它精准的产品定位符合了这个时代下消费者的需求。</span></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><span style="font-size: 14px;text-indent: 0em;caret-color: red;font-family: 微软雅黑, sans-serif;"><br /></span></section><section data-role="outer" label="Powered by 135editor.com"><section data-tools="135编辑器" data-id="95221"><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><section style="box-sizing:border-box;display: inline-block;width:2.6em;"><img data-ratio="0.8936170212765957" data-src="https://mmbiz.qpic.cn/mmbiz_gif/AJkYaTAujIzh2gAw8yoZ1TkajibpiafGGkSRqeUcuK17M1k9rz2oC8nUQibTeVZwZatoxQibRd1F7jgJ6AvGw21O2w/640?wx_fmt=gif" data-type="gif" data-w="47" data-width="100%" style="box-sizing:border-box;width: 100%;display: block;" /></section></section></section></section><section style="text-align: justify;text-indent: 0em;margin: 5px 8px;line-height: 2em;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><br /></section><hr style="white-space: normal;max-width: 100%;border-style: solid;border-right-width: 0px;border-bottom-width: 0px;border-left-width: 0px;border-color: rgba(0, 0, 0, 0.1);transform-origin: 0px 0px;transform: scale(1, 0.5);box-sizing: border-box !important;overflow-wrap: break-word !important;" /><section style="margin: 5px 8px;white-space: normal;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;line-height: 2em;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp; &nbsp;&nbsp;<br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></section><section style="margin: 5px 8px;white-space: normal;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;line-height: 2em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;color: rgb(0, 0, 0);box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">#2021,真好野#</span></strong><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></section><section style="margin: 5px 8px;white-space: normal;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;line-height: 2em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section style="margin: 5px 8px;white-space: normal;max-width: 100%;min-height: 1em;font-family: 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/></span></section><section style="margin: 5px 8px;white-space: normal;max-width: 100%;line-height: 2em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section style="margin: 5px 8px;white-space: normal;max-width: 100%;line-height: 2em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section style="margin: 5px 8px;white-space: normal;max-width: 100%;text-align: center;font-size: 16px;letter-spacing: 1.5px;line-height: 2em;font-family: Optima-Regular, PingFangTC-light;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;text-align: right;min-height: 1em;letter-spacing: 0.544px;font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;font-size: 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href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(0, 0, 0);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;max-width: 100%;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">兰州</a><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" 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href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(0, 0, 0);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;max-width: 100%;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">柳州</a><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" 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style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(0, 0, 0);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;max-width: 100%;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">南京</a><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(0, 0, 0);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;max-width: 100%;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">上海临港</a><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" 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href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(0, 0, 0);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;max-width: 100%;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">嘉兴</a><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;</span><a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(0, 0, 0);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;max-width: 100%;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">重庆</a><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;</span><a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(0, 0, 0);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;max-width: 100%;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">成都</a><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;</span><a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(0, 0, 0);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;max-width: 100%;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">深圳</a><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;</span><a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(0, 0, 0);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;max-width: 100%;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">上海</a><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;</span><a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" 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href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="color: rgb(0, 0, 0);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);cursor: pointer;max-width: 100%;font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">北京</a><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;">&nbsp;|&nbsp;<br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></section></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;box-sizing: border-box;font-size: 17px;text-indent: 0em;text-align: left;line-height: 1.5em;letter-spacing: 0.54px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;overflow-wrap: break-word !important;"><section style="margin: 5px 8px;max-width: 100%;line-height: 2em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">热点:</strong>|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247485505&amp;idx=1&amp;sn=90a4482d0ec14f8a4d441f77c653806c&amp;chksm=97557265a022fb7385559a6648c54242c721582b3811ad664360ea1e6f562f0f62264852c20c&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" hasload="1" data-itemshowtype="0" style="color: rgb(0, 0, 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