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直播回顾 | 2023,地产又会很嗨

发布于 2022-05-20

<p style="margin-left: 16px;margin-right: 16px;" data-mpa-powered-by="yiban.io"><br /></p><section data-mpa-template="t" mpa-from-tpl="t"><section style="white-space: normal;text-align: justify;margin: 0em 16px;"><img class="__bg_gif rich_pages wxw-img" data-copyright="0" data-ratio="0.10658708164570455" data-src="https://mmbiz.qpic.cn/mmbiz_gif/c6gqmhWiafypv3Qib1OB9L9c0Jibsvavr0eQ9yjHUJWB2kEy7qpkYxDaHlNpU8IibgENkA6icoAicwRRo8RuNUWz1elQ/640?wx_fmt=gif" data-type="gif" data-w="4691" style="width: auto !important;height: auto !important;visibility: visible !important;" /></section></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 10px;color: rgb(136, 136, 136);">正文共4175字,预计阅读时间11分钟</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">结合五一假期发生的一些事件及思考,先回顾一下节前<a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649839232&amp;idx=1&amp;sn=7581ef2c471690ece17bd9e1868c1870&amp;chksm=8351175fb4269e496d3948bc20f6648499e63caf15769a2ca516ba9cbea931948fe44e3f1a2a&amp;scene=21#wechat_redirect" textvalue="直播的宏观分析(上)" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="2">直播的宏观分析(上)</a>的核心内容。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);font-size: 16px;"><strong><span style="background-color: rgb(0, 122, 170);">第一,当前宏观经济的状态?</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">从我们熟知的三架马车的视角看:</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><ul class="list-paddingleft-1" style="list-style-type: disc;margin-left: 16px;margin-right: 16px;"><li><p><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">基础投资触底反弹</span></strong></span><span style="font-size: 16px;">,“五一”期间国家最高领导人的会议,讲了很多方面的内容,都是关于基础投资建设,特别新基建方面。<br /></span></p></li></ul><section style="margin-left: 16px;margin-right: 16px;"><br /></section><ul class="list-paddingleft-1" style="list-style-type: disc;margin-left: 16px;margin-right: 16px;"><li><p><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">消费低迷</span></strong></span><span style="font-size: 16px;">,可能还是以发消费券的方式,结合疫情,针对重点消费行业进行扶持,这块我们看到很多城市都在推进。目前比较重要的物价及通胀问题,我们主要是通过统一大市场,降低中间成本的方式在推进。</span></p></li></ul><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><ul class="list-paddingleft-1" style="list-style-type: disc;margin-left: 16px;margin-right: 16px;"><li><p><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">进出口高位回落</span></strong></span><span style="font-size: 16px;">,这块没有太多很重要的信息出来,当下还是处于稳定增长的状态。</span></p></li></ul><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">总的来说,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>很多经济问题不用太担心,因为我们有很多操作的空间</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);font-size: 16px;"><strong><span style="background-color: rgb(0, 122, 170);">第二,如何看待一系列的房地产调控利好政策?</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">在五一期间,各城市纷纷出台很多房地产的救市政策,怎么看待这些利好。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">从周期上来看,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>国家“房住不炒”阶段性的调控目标已经实现</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">接下来,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>关键是如何定义房地产行业</strong></span><span style="font-size: 16px;">?</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">房地产行业到底是资产业务、还是中间业务?</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">资产业务的话,需要大家建立自己的资金池,用各种各样的方式去融资,然后在这个池子里加杠杆,加了杠杆再去投资。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">过去房地产的模式,实际上就是资产业务的模式</span></strong></span><span style="font-size: 16px;">。这里面包括很多有争议的操作,比如说向员工发放理财,或者成立一个理财公司,小贷公司,类似银行的做法,可以简单的理解为,过去房地产行业金融化程度非常高。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">那未来,会不会发生变化?</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">有些人会觉得出台利好之后,地产行情会好起来,但三道红线摆在我们面前,意味着</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>国家对未来地产行业的定位,是一个中间业务</strong></span><span style="font-size: 16px;">,而不是资产业务。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">中间业务是什么意思?</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">可以理解为,国家是房企的上家,国家提供原材料,房企从事组织生产协调、房屋生产、销售等相关工作。期间所有资金不能持续加杠杆重复利用。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">这也是房住不炒的核心——不仅仅是居民,企业也不能炒。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">因此房住不炒和三道红线并不矛盾,全部调控的都是开发商。而在五一期间出台的地产利好政策,它针对的全部都是购房者。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;color: rgb(0, 0, 0);">也就是说,</span><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">过去的调控是针对房地产企业,当下的利好是针对购房者</span></strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">如果地产行业定义为中间业务,那未来整个房地产的周期,会变得更扁平,就是波动幅度会更温和,对房企来说会获得更好的发展,市场也会变得更健康。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">接下来,我们正式进入正题——</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 36px;">01</span></strong></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 20px;">从社融与M2,看市场行情</span></strong></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 20px;"><br /></span></strong></section><section style="text-align: center;margin-bottom: 0em;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5bcX6XmF7YJpq2IoOatJdhRAkhrclakGhIWfr4ibRmY7ODOmtWHK2PhzNhhf6LYvcxfE6EsCXGaSA/0?wx_fmt=png" data-cropx1="0" data-cropx2="2249" data-cropy1="369.6453287197232" data-cropy2="1268.4671280276816" data-galleryid="" data-ratio="0.4" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5bcX6XmF7YJpq2IoOatJdheX5Ttoed0GYxuO2qEagdDMZHwz4TKqmTXmj9yUbsr6UtDJg3FlEC4g/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="width: 578px;height: 231px;" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">灰色柱子:社融增速-M2增速</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">蓝线:社融规模存量增速<br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">红线:M2增速</span><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">在2016年之前,我们去看M2来判断地产周期是比较可行的,但房住不炒之后,国家开始在去企业杠杆,地产跟社会融资规模的关系变得更为密切,所以具体</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>通过“社会融资增速-M2增速”(灰色柱子),来看市场周期会更准</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">而“社会融资增速-M2增速”的多项式趋势线(灰色虚线),确实也更接近房地产大的周期趋势,可用来做预判的参考。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">上一波地产市场行情的高位,出现在2017年上半年,然后2018年开始往下走,到2019年底的时候,市场继续下行,但因为疫情,2020年突然放水,市场行情冲了一波,持续到2021年四月份,整个中国地产行情都非常火爆。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">2021年五月,市场行情开始回落,到2022年一月份触底,近几个月,资金都持续在一个低位,也就是说,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>现在可能真的是地产行情最差的时候</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">对于企业来说,未来的模式有两个——高周转&amp;高附加值。</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">第一个高周转,作为中间业务,肯定的先有效率,当然“房住不炒”在前,房企自然不能高周转同时加高杠杆;</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">另外一个高附加值,对应产品定位的能力。</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>对于企业来说,短期目标肯定先要“活下来”,降低成本,重新整理团队,而长期目标则需要不断提升产品。</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">对于个人而言,如果你是地产从业人员,我觉得这个时候</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>除了先保住工作,还可以在企业里,持续发出一些声音。</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">比如可以将本文的这些内容传递给领导或老板,告诉他们说现在是市场最困难的时候。(正如“禾略2021年的第一份PPT”里判断的,2021年上半年,是整个房地产市场的高位),</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>同时不断提升自己的基本技能,持续迭代我们对这个世界的认识,提升预判能力</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 36px;">02</span></strong></section><section style="white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 20px;">从房地产贷款余额与M1、M2,看资金压力<br /></span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-align: center;margin-bottom: 0em;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5bcX6XmF7YJpq2IoOatJdhgyXPibPSeDjyN8knH8mnn9iaIhvqyhCicic6NcSyZKy0zAtrKunT34pZLg/0?wx_fmt=png" data-cropx1="0" data-cropx2="2235" data-cropy1="123.7370242214533" data-cropy2="1148.4342560553634" data-galleryid="" data-ratio="0.45703125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5bcX6XmF7YJpq2IoOatJdhcWBkXY0NOmYsDt8aAT8A0IyibhFZFMHQPUKTcfrwia5Fu4DzWRjfs4TA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="width: 578px;height: 265px;" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">紫线-贷款余额:房地产贷款同比</span><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">绿线-M2:同比<br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">蓝线-M1:同比</span><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">从2016年下半年开始,基本上就进入对开发商融资管控收紧的周期</span></strong></span><span style="font-size: 16px;">,房地产贷款余额下行幅度远低于M2,但这一两年依旧这么多房企暴雷,主要原因可能还是因为大家普遍都在习惯性加高杠杆。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">到2021年7月,出现第一个M2与房地产贷款的交叉点后,企业开始陆续爆雷</span></strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">从融资的角度来讲,现在最差的时候已经过去了,但未来不会很乐观。地产贷款余额的增速,很有可能不会再超过M2,也就是说,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>房企以后很难去赚宏观放水的钱</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">同时,客户的需求端节奏,跟开发商供给端的节奏存在错位</span></strong></span><span style="font-size: 16px;">,虽说目前M1在一月份已经见底,但从上一轮的行情来看——2019年3月触底反弹,到2020年9月才见顶,在本轮周期中,客户真正能拿出钱来买房子,还需要等到2022年下半年。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">当下,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>房企不宜过度悲观,降价卖房,因为以后可能没有融资再扩张投资的能力,需要重新审视现在手里的资源</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">融资方面,所有的再融资,目前看下来只针对两个行业,第一个是科技公司,高新技术企业。第二个是能源行业,比如说煤炭。而房企的再融资继续被限制,不得用于买地和偿还银行贷款。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">资源方面,比如</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>毛坯房可以考虑改做精装修</strong></span><span style="font-size: 16px;">,为什么这个时候做精装修有优势——因为降首付,现在政府的导向对需求端非常友好,降首付意味着客户可能是在首付没有变的情况下,买到精装房。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">同时,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>今年我们面临的通胀压力很大</strong></span><span style="font-size: 16px;">,客户买到房子,这段时间的升值正好可以抗一抗通胀。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">到2022年十二月份,我们面临的通胀压力或将达到最大,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>到2023年上半年,房价大概率会有明显上涨。</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">假如房价上涨20%,也就是说,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>接下来的一年里,房地产存在着边际的弹性</strong></span><span style="font-size: 16px;">,银行公布的一切指标,包括CPI(消费者物价指数),它们的涨幅可能会去到30%。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 36px;">03</span></strong></section><section style="white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 20px;">从三驾马车,看地产角色转型</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">多维度视角看,房地产行业还是个夜壶吗?</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">我们一直认为房地产非常的重要。房地产行,经济就行,房产不行,经济就不行,其实不是,现阶段需要用多维度的视角,去看待地产行业。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">以“三驾马车”为抓手,从消费、出口、固投三个维度看房地产的角色转变。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);font-size: 16px;"><strong><span style="background-color: rgb(0, 122, 170);">从固投来看,房地产重要性下降</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">首先是固投,近年来,经济转型屡次提到“新基建”。新老基建的区别也很明显:老基建是指修桥铺路盖房子,这里以基建工程、地产、水泥、钢铁、公路运输等行业为主。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">新基建是指建网铺线盖基站,这里以5G、云计算、新能源汽车、工业互联网等方向为主。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">也就是说,在老基建当中,跟房地产的关系密切,甚至到达“休戚与共”的水平,而</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>在新基建里,</strong></span><strong><span style="font-size: 16px;color: rgb(0, 122, 170);">房地产只要不拖后腿就行。</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);font-size: 16px;font-size: 16px;"><strong><span style="background-color: rgb(0, 122, 170);">从出口来看,房地产影响占比不大</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">其次从工业的角度去看,虽然出口有一些下降,但也有差不多20%的权重,只需要增长5%,就能为GDP增长贡献1%,所以我们GDP全年目标5.5%,压力还是不大的,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>不需要靠地产去冲GDP</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);"><strong><span style="background-color: rgb(0, 122, 170);font-size: 16px;">从消费来看,消费下行的压力,一靠财政补贴,二靠降PPI</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">最后,在房地产角色转型里面,最大的压力是在于,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>消费会不会下行?</strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="text-align: center;margin-bottom: 0em;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5bcX6XmF7YJpq2IoOatJdhlvCspjN5RibjE3DRaseWwxTyFjy4xUKRRwJ4aqgLptjgU0zpXV5ZP9w/0?wx_fmt=png" data-cropx1="0" data-cropx2="2156.6989619377164" data-cropy1="228.03806228373702" data-cropy2="1186.5709342560554" data-galleryid="" data-ratio="0.44453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5bcX6XmF7YJpq2IoOatJdhndq5icSXdqTrNZibV1tVNic7b4aeFKlQcnEJETooTkXicVSUZ2agbfccsA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="width: 558px;height: 248px;" /></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">红线-CPI:当月同比</span><br /></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">绿线-CPI:食品:当月同比<br /></span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">灰线-CPI:非食品:当月同比</span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">如果不发消费券,消费大概率会下行,同时老百姓的满意度也会下降,因为整个CPI,特别是食品的CPI,在2021年四季度见底反弹。</span><strong style="color: rgb(0, 122, 170);"><span style="font-size: 16px;">发消费券,其实是一种对食品类CPI物价的补贴。</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;"><br /></span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">容易被忽视的是,当CPI上升时,房价没有跌过。</span></strong></span><span style="font-size: 16px;">也就是说,房价也是会通货膨胀。从这点上来看,现在你手里所有跟房地产相关的资产都非常宝贵。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">通货膨胀,带来最大的好处是债务贬值,这有利于解决当下房企暴雷问题</span></strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">暴雷看起来是个现金流的问题,本质上是资不抵债的问题。假如企业的资产因为通货膨胀涨了30%-50%,债务问题并没有膨胀,那资产就能够覆盖债务。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br />我们预判大概2023年年中,房企的暴雷问题会得到解决解决,所以2023年三季度土地市场可能又会很热。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">当下拍地,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>很多人说“国进民退”,但这是不客观的</strong></span><span style="font-size: 16px;">,因为在民营企业是在乱加杠杆的时候,高速增长,而国企跟央企则比较克制,他们今天有钱拿地,并不是所谓的“国进民退”,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>本质上是大家采取的策略不一样</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">再来看下PPI(生产者物价指数):</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="text-align: center;margin-bottom: 0em;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5bcX6XmF7YJpq2IoOatJdhnUfhaAqaGeC1Rhenu6b2h9tIpLNlWiaagQOHxMNTia0INibqdgyOOicW2g/0?wx_fmt=png" data-cropx1="0" data-cropx2="2175.076124567474" data-cropy1="251.56574394463664" data-cropy2="1180.4238754325256" data-galleryid="" data-ratio="0.4265625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5bcX6XmF7YJpq2IoOatJdhAIuZsdNOY14zFsdACzIrdQnK3tpPSTD1C5sUGfuPuPpxRCKdQeJ33w/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="width: 562px;height: 240px;" /></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">红线-中国:PPI:生产资料:当月同比</span><br /></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">绿线-南华商品指数:同比<br /></span></section><section style="white-space: normal;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">灰线-美国:PPI:同比</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">2020年5月-2021年9月,因为疫情,我国PPI(红线)强劲拉升</span></strong></span><span style="font-size: 16px;">,这一轮甚至超过2017年的水平,目前呈现趋势性回落。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">美国CPI也是很高的,他们使用</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>强势美元来压低美国的PPI</strong></span><span style="font-size: 16px;">,然后加息来控制国内的CPI通胀。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">比如美元指数原来是80,现在120,等于说升值了50%,以前花一块钱买到的东西,现在可能只需要七毛五,也就是说,那个东西涨价30%,也是能接受的。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">中国的策略正好相反</span></strong></span><span style="font-size: 16px;">,因为我们暂时没能力像美国那样搞强势人民币,可以一直升值。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">所以我们会用大量的</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>财政补贴</strong></span><span style="font-size: 16px;">,像是消费券,去支持整个需求的反弹,包括</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>控制供应</strong></span><span style="font-size: 16px;">,比如今年国家会希望通过把进出口降下来,然后</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>把PPI降下来</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">如果把中国PPI的红线理解为地价,把南华商品指数的绿线理解为房价,可以发现房价已经不涨了,但如果地价继续涨,就会出现房企爆雷的现象。所以这个时候,</span><span style="font-size: 16px;color: rgb(0, 0, 0);">我们需要让地价降下来,回到涨幅匹配的空间</span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 16px;">PPI大概降到2017年的水平,5%左右,会比较好。</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 36px;">04</span></strong></section><section style="white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 20px;">房价周期预测</span></strong></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">最后,我们做了一个房价周期预测:</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="text-align: center;margin-bottom: 0em;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5bcX6XmF7YJpq2IoOatJdhlRnibTd2NpK3peJCDI4pibpgLlJQNNaxUwFTFBlCliab6y65mAbhOeA7w/0?wx_fmt=png" data-cropx1="31.155709342560552" data-cropx2="2177.0051903114186" data-cropy1="331.0294117647059" data-cropy2="1059.294117647059" data-galleryid="" data-ratio="0.33828125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5bcX6XmF7YJpq2IoOatJdhDhGIKNF57xzh0t5971o7YyFnyqI0zQMJPqdpxfX473Rqiaiba6icMEiaEw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="width: 551px;height: 187px;"></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">主要是用房价的变化率,来看大家的购房热情,跟M1、M2没有关系,是我们常用的方法,</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>红线代表消费者的心态</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">当价格涨得飞快,所有人都在抓紧入场,是这个市场最火的时候,然后慢慢开始冷静,跌破零线之后,意味着整个价格已经没有上涨的动力,可以理解为就是没有新增的客户。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">在2021年的第一份PPT里跟大家分享了一个观点,2021年的二三月份是高位,然后</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>可能在2022年的七月份接近底部</strong></span><span style="font-size: 16px;">。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 16px;">所以说项目不好卖,没必要去降价,不如就放一放,当然要评估一下资金成本,借的钱不是销售额的,这是一个很重要的测算点。</span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">*<br /></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><br /></section><section style="text-align: center;margin-left: 16px;margin-right: 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