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示范区的人设

发布于 2023-02-16

<p style="margin-right: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 12px;color: rgb(136, 136, 136);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">///</span></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 12px;color: rgb(136, 136, 136);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">前言</span></p><section style="margin-right: 16px;margin-left: 16px;"><span style="color: rgb(136, 136, 136);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 14px;">项目示范区不能靠拍脑袋,示范区都有哪些基本款性格,选择并塑造示范区人格的基本款方法,以四线城市某项目示范区为例,乘叔带着禾妹陪你看懂示范区。</span></section><section style="margin-right: 16px;margin-left: 16px;text-align: center;"><span style="background-color: rgb(0, 122, 170);"><strong style="color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(255, 255, 255);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">主演</span></strong></span></section><p style="margin-right: 16px;margin-bottom: 8px;margin-left: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;"><img class="rich_pages wxw-img" data-ratio="1.2546816479400749" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOkWQ1BOVUOtTgAMcibVM3n87UXZUPRw0Cibpqc6wDB0SvOXDOXT1wj0CQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="534" style="color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-align: center;white-space: normal;outline: 0px;width: 534px;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;"></span></p><section style="margin-right: 16px;margin-left: 16px;"><span style="font-family: 微软雅黑, sans-serif;font-size: 16px;"><img class="rich_pages wxw-img" data-ratio="1.2584269662921348" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JO3j3gQatgmBXNgl1umqC3fLMRqtP539Y8y7wOV7XoONqiczEKcEJd6nQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="534" style="color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;text-align: center;white-space: normal;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 534px !important;visibility: visible !important;"></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">▼</span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section data-role="paragraph" style="margin-bottom: 0px;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;overflow-wrap: break-word !important;"><section style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">@</span></strong><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 1px;color: rgb(117, 117, 118);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">urasr</span></strong></span></section><section style="margin: 5px 16px;outline: 0px;max-width: 100%;text-align: left;line-height: 1.5em;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.5px;font-size: 16px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: rgb(136, 136, 136);letter-spacing: 3px;font-family: Optima-Regular, PingFangTC-light;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">—</span></strong></section></section><p style="margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><section style="margin-bottom: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.33828125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOlrYbRJ6XiaBr1KpvEYePZxfduGYQaict4wM7PounzFjOC7Hyk4dCloyA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1280" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></section><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">这个要从一个自嗨的示范区说起,项目位于某四线城市,定位为当地最高端的楼盘,没有之一,目标是将当地的有钱人“一网打尽”。<br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="381" data-ratio="0.6215722120658135" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOiatlOWZrtWomSuhnqBXxDOZpj8XfOVYicfib3BXRjSdSGiaiaRJdvRvdpSw/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1094" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">示范区作为该楼盘的门面,原方案走的是简欧路线<br /></span></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages js_img_placeholder wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="343" data-ratio="0.6036333608587944" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOzX54z5xzYp4rRWlhzovCGO8SYm1ZBendDOgibduTiaOicXJOET9OHs5PQ/640?wx_fmt=jpeg" data-type="png" data-w="1211" style="outline: 0px;background-size: 16px;border-radius: 8px;height: 346.486px !important;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;"></p><section style="margin: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">原方案是豪是豪,但当地同等价位的楼盘,基本都走这种简欧路线。</span><span style="letter-spacing: 0.544px;font-size: 16px;">&nbsp; &nbsp;</span><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="542" data-cropsely1="0" data-cropsely2="324" data-ratio="0.6794995187680462" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOqaBLs1HXIRkJqibhVwJmVjDkF8kKLX2Egk1EIR1hyRNtnIzCjFpEVOw/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1039" style="letter-spacing: 0.544px;outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 542px !important;visibility: visible !important;"></section><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">三四线城市楼盘同质化,也是个常规问题了,在我们关于三四线客户购房逻辑的量化研究中,除了江浙一带,全国大部分三四线城市的购房者,并不会为了居住品质付出更高的溢价。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="326" data-ratio="0.5290381125226861" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JO5ZgkyL9z8qbKiaWDkqjjn7dFuHov7GF8qkVzoHzvXlRqt0zajnwKFeA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1102" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.46905829596412557" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOjmbsvwFbTp0ILzrgF4CQtfBuKvXD9ZDuy6VXLJ2me96F9HHncyFVsg/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1115" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">为什么说这个示范区是自嗨呢?</span></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">一开始项目的开发商,也是像你这么想,才将示范区做成大家都在做的“欧式有钱“风格,但这个项目,正是在江浙一带的,比全国其他三四线的客户更有钱一点,更关注居住品质。<br /></span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages js_img_placeholder wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="315" data-ratio="0.5504511894995898" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOEVjRQhpm1MqcupjLyaghCj29FLG0qZNXDUBAOzDThuxNjC7K9NSBicw/640?wx_fmt=jpeg" data-type="png" data-w="1219" style="outline: 0px;background-size: 16px;border-radius: 8px;height: 315.959px !important;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">同时,这个项目示范区原方案,还有两个硬伤——分期建设,楼层功能规划紊乱</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="322" data-ratio="0.5587529976019184" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOWHFRh7E54ibic3zoasplG7lzBDSJLHqic1YCLic1Via5n4POG34UePHDFyA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1251" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">因为开发节奏的原因,示范区分两期建设。一期开的时候,示范区右边都还是工地。假设你要买房,看到这个示范区,你会觉得是谁在跟你说话?</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="336" data-ratio="0.5695652173913044" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JORNZasFFQiarWS7WfqEUlHjcicEyJMhUePlDjwjGsicmH4cKQiawX8wS6uw/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1150" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">怕不是一个急于卖房的精明商人,示范区没盖好就开始卖房。</span></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">一旦消费者形成这种第一印象,后续就很难实现溢价。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="479" data-ratio="0.7153225806451613" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOvboagrPo2LzVupNNHBAf99l895haBTTYGlwJ7IBrv2Izz4UhtDa25w/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1240" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">还有示范区楼层规划,原方案一共用了三层,其中1楼三分之一的空间和2楼整一层楼都设置为开发商自身办公区,客户想看样板间则要爬到3楼</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="328" data-ratio="0.5861182519280206" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOibLicGolp7VjPjViaohaUKuYER925ceIZaaIGficicqKVC0wkyAN33of0Cw/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1167" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.8368320610687023" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOt9iaA4IQ6TCbne6VQT0LGF4zvyLRDpSYeJ49N3Id4ZZM6XHpW3gxAMw/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1048" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">emmmmmm这真的很“自嗨”,示范区超过三分之一的空间都是自己的办公区,是要向客户展示自己工作的敬业和忘我?</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="306" data-ratio="0.5224450811843362" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOAyOjGxKn9u38CGVzlvegKdl4NLoUqloeUPZ8IaewUvJbsR0nojGrdg/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1047" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">到时客户来示范区看房,都不得不发出感慨“哇你们工作好棒棒”然后去隔壁楼盘买房</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="282" data-ratio="0.5151237396883593" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOLib0OVvPmKXUTdsO5ltZw5E6oSMw4KHmtqMe1ljd2Z3Qs3dFkmU1fJw/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1091" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">所以避免自嗨的关键,不断问自己,我的目标客户来到我的示范区,会在大脑中调用什么记忆。项目示范区其实就是“你给客户的人设表演道具”,就是这个项目,你想让用户觉得是谁在跟他们说话?</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="301" data-ratio="0.48719937936384794" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JONSNNk2A2URaibfiayD0yz33hF6csfia1Vs2NC83emOGw514HibJNibCvA7w/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1289" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">就像我想买一个好看的杯子,我希望是一个“懂时尚的设计师”在跟我对话,项目定位为当地最高端的楼盘,我想应该是一个有品位、有追求、有责任感的老板在跟我对话。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="270" data-ratio="0.4808362369337979" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOBXlDjbouyendeQIOnibCkz0mooTQB6XvLzQMl7SsXia3jbcvzCaFSHAA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1148" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">嗯嗯,所以,项目示范区塑造的核心——不是展示自我,不是表达产品,而是表达最需要被表达的人设,扮演客户最需要被认可的人设。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="370" data-ratio="0.6407300672430355" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JO52hunzibicI1ItTSDQbIZBNOYMjanlviadFKlT6bWSSatcxHu7Kt8HKTA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1041" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">是不是可以理解为,针对不同项目去做示范区的时候,就要先人格分裂——扮演需要被扮演的性格,而不是直接把自己的直觉做成示范区。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">但示范区要进行人格化的塑造对开发商的要求是不是太高了?</span></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="310" data-ratio="0.535277516462841" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JORyYByu4rLmYyLpbTPAlLjGF3RZ4vjzeZFvDcOnDYtGQKGwbcDCQvrA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1063" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">因为消费者来买你的房,尤其是高端客群,消费是寻求人格的一致性。比方说我觉得自己是一个尊重稳重的人,可能会去买辆奔驰。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="334" data-ratio="0.545" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOaKm6LBuElLXpCkrL6fEGRKiaWibALMOCUJJ9lKrvIKfljMVTnuZ4eoqw/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1200" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">我知道乘叔一直倡导“示范区不能靠拍脑袋”有哪些方法论可以去规划不同示范区的打造方式呢?</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-ratio="0.4926605504587156" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOjVmCTHW82zQiclNrmCQwaIrNQj1GF5Ww2tqVY4sBmINA2MOWwf0vkrg/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1090" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">首先我们要明确消费者存在哪些人格。根据J.Aaker人格问卷,消费者感知最明显的5个人格维度:真诚、刺激、能力、精致、强韧</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.8782435129740519" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOhkfwEoqfF6wb1OYPhyQePicSeDWjLGw7NqQiaYdpy4tXTrW5V8VdQUMQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1002" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.3169336384439359" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOgxTScSzAIiaia5yKHbLjibxLauFXfdXcN0QgLEJzvy4jx5aHD9cz2Dh1A/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="874" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">在规划示范区前,我们需要问自己:我规划的示范区到底属于什么人格?这种人格的人会需要什么道具。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.6059479553903345" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JO6WnZcjvm3PcQ5UOURLSS3RoPaomWIl24MYEKsmWw21TxSCJXKpEqUA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1076" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.35546875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOvyfBT8picAKenqvsxz5YnNuPYdC30icygtBG0Nvtkk4T8gnfgcrwxxhA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1280" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;" /><br style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">对于选择并塑造示范区人格,主要考虑三个因素——消费者的人格、人设道具、竞争对手的形象,还是以刚刚那个自嗨的示范区为例。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">1、消费者人格<br /></span></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">首先回答消费者具备什么样的人格——高端消费客群,追求的理想型人格可以简单概括为“精致”、“能力”、“真诚”,所以该示范区的风格除了突出“有钱”,还要兼顾“有品”。<br /></span></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.41688654353562005" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JO317mCZF2kpJpOsjK1rV9wALiaArUToPXjrJicN9gCiah0pVlJwaVt3QoQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1137" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.3285586392121755" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOicUVAvUsjOliaOMsD1lLYFn0AFzRyXsYHETjCeYDiavEbHmpulcZl1LicQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1117" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">所以在我们修改的方案中,通过“现代有钱”风格,打造示范区一期大门</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages js_img_placeholder wxw-img" data-ratio="0.359375" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOQGURuIzOmibQq74658Tib2On0wX4fEv6hWlFRAoa7euQVLsttNNKv6YQ/640?wx_fmt=jpeg" data-type="png" data-w="1280" style="outline: 0px;background-size: 16px;border-radius: 8px;height: 243.297px !important;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">打造“现代艺术感”的景观设计,给到消费者高端品质感。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.47421875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOFZoHKsZIIahqFf44ic2UPPMeg5xjGGiarbsgZvkMlPFXb19yL3e5CZ9g/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1280" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">2、人设道具</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">其次,回答示范区要给到消费者什么样的人设道具——考虑到示范区要分两期开放,我们在一期南边靠马路的位置设置了主入口,避免了客户接触到东边二期的施工区,同时也不影响二期示范区开放后主入口的动线,<span style="letter-spacing: 0.544px;text-align: center;">外加在项目北面、西面都设置了围挡,给到高端客群追求“精装</span><span style="letter-spacing: 0.544px;text-align: center;">”、“真诚</span><span style="letter-spacing: 0.544px;text-align: center;">”的理想人格,自我满足的道具。</span></span></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.7178378378378378" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOtIfpAgOQrIgt61QSjTvNZwPcr0JvniaZ1MENIJ1dAGdwVrSOeuH98VA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="925" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.6203125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOibq33ia9PcqyBZGD9faGhKWVSKo54V4J9lx5bFJRXC5vfQUTm4ib2EDjg/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1280" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.6874304783092324" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOLR1fK0KFN0pic27NxiaJptpaOp2ldjSyZRCyLWZjicOYxy8UiaiaVC2uV9w/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="899" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.645956607495069" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOVyDw1RIic6H6vpmuTOY1sDbcItnCfz7XyCbVxo2cPiaiaNqfYrEN93EGQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1014" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">同时,对于原来示范区三层楼三分之一的空间用作办公室的“自嗨”做法,从高端客群追求“能力”型理想人格出发,我们将示范区调整到1楼、2楼,给到客户更高效的体验感。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages js_img_placeholder wxw-img" data-ratio="0.34453125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JO9hPuffhBzudxRcMh61XddibNT1jvPuLibXvOm7ZpWztFa4q8iadILzCpA/640?wx_fmt=jpeg" data-type="png" data-w="1280" style="outline: 0px;background-size: 16px;border-radius: 8px;height: 233.248px !important;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-copyright="0" data-cropselx1="0" data-cropselx2="574" data-cropsely1="0" data-cropsely2="434" data-ratio="0.7398843930635838" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOSev80a4amR8C2iaMmlT9S4ic4GwK2HzliaUPicf6NAgYdLK94p58V2xiaEA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1038" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 574px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">3、竞争对手形象</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">最后,要找到差异化打造的点,巧妙避开竞争对手扎堆的示范区人格——周边在打造“欧式有钱感”,我们选择了"现代有钱"感的风格,<span style="letter-spacing: 0.544px;">包括室内风格,在三四线城市,做出一线城市的都会感,</span><span style="letter-spacing: 0.544px;text-align: center;">样板间设计用爱马仕配色,体现低调奢华感。</span></span></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.316622691292876" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JO0qEBhRFHdImvyqfF0ZlcYsA7iczjaHqjbs7NbibuWQ0GdHRZ874AVEuA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1137" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.5046875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOFG0icEicr88QYxnKQdEwcnvfGZ2RPQxiakpfZow5VeMKdLTgwaGnljJ4Q/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1280" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.4890625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOI1pSw3V7URzFa9daVKbXdkHTrmuujkVMAsX6t8xQaU6eBhlsiahJuOQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1280" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.4953125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/sibV8U4iakTbNvQazHY6WhQXfB4SASR1JOU0D57IicdpKxibBianJ14qlPiagSXOia6DkHdVL33O1pCRvBmbibagV46N8Q/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-type="png" data-w="1280" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 677px !important;visibility: visible !important;"></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 16px;">一旦把握示范区人格打造,可以快速压缩方案时间,高速提效,节省成本,尤其是原来3层德 自嗨做法,压缩到2层,快速但有效。</span><br /></p><p style="margin-right: 16px;margin-bottom: 16px;margin-left: 16px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img 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