禾略分享会 —— 城市研究串烧

<p style="margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">放下对于抽象观念的判断，用数据去理解、挖掘城市。</span></p><p style="margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></p><p style="margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">本期，禾略95后分析师们给大家带来宁波人口迁移、成都土地价值演变、城市产品线划分方法三个研究分享，欢迎大家拍砖——</span></p><p style="margin-left: 8px;margin-right: 8px;"><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(0, 0, 0);font-size: 20px;"><strong>-&nbsp; PART 1</strong></span><span style="font-size: 17px;color: rgb(0, 0, 0);"><strong>&nbsp; -<br /></strong><strong>宁波人口迁移<br /></strong></span></p><p style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 15px;color: rgb(123, 12, 0);"><br /></span></strong></p><p style="margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;color: rgb(0, 0, 0);"><span style="font-family: 微软雅黑;">宁波现处于工业转型的时期，所以我们会好奇，宁波人都是从哪来？为何而来？来后会从事何工作？赚了钱之后，是留下来买房还是返乡置业？反之，宁波人会流向哪里？<br /><br /></span>人们公共空间的行为方式可以用来理解城市基础价值取向<strong>，基于这些好奇，</strong></span><strong><span style="font-family: 微软雅黑;font-size: 15px;color: rgb(123, 12, 0);">我们根据宁波人口的迁徙，尝试分析对宁波置业产生的影响，做了以下研究。<br /></span></strong></p><p style="margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;color: rgb(0, 0, 0);"><br /></span></p><p style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-family: 微软雅黑;font-size: 15px;color: rgb(0, 0, 0);">研究思路：</span></strong><br /></p><p style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-croporisrc="https://mmbiz.qlogo.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotsHIPgDlznLTCkOt7zhxKpFVhM0xgWG6lyDzUpweiaibOD8EcfjHajHqg/0?wx_fmt=png" data-cropx1="170.51903114186854" data-cropx2="1133.840830449827" data-cropy1="115.15570934256056" data-cropy2="635.5709342560555" data-ratio="0.5399792315680166" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwax7969QE5vF7EfVjhtzotOStodKJS8Ah1kZbm9RwYQC3klWd9J0ulkf6qwIDf8kF3k8BOD74jGw/640?wx_fmt=jpeg" data-type="jpeg" data-w="963" style="width: 100%;height: auto;" data-backw="515" data-backh="278" /><br /><br /></p><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">从空间分布特征，可得知来宁波的人以中部内陆地区的发展水平较差的城市为主，比如阜阳、上饶、商丘；而离开宁波的这些去到的是长三角、珠三角这些经济发达的地方，比如上海、杭州、深圳。</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-croporisrc="https://mmbiz.qlogo.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotPOLa3HJpicxWnHiaRRtXDTciaoHvCr7M5rkWWhA7b9YY1832ke4Pevib6Q/0?wx_fmt=png" data-cropx1="132.87197231833912" data-cropx2="1280" data-cropy1="0" data-cropy2="640" data-ratio="0.5574912891986062" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwax7969QE5vF7EfVjhtzotmlOLV4chTVCrib90vNIOibOq7MqNaicl1tBYNTErzd7bw2IIviaW23B7sQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1148" style="width: 100%;height: auto;" data-backw="518" data-backh="289" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">综合距离和收入，宁波打工的人主要来自内陆近距离而且收入水平较低的地级市。<br /></span></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-croporisrc="https://mmbiz.qlogo.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotD8JDSS6lSrO6Bfct78qrW2bYWME63IjFnYMulAbpbicoiaHibpGNfKDag/0?wx_fmt=png" data-cropx1="135.08650519031144" data-cropx2="1280" data-cropy1="0" data-cropy2="640" data-ratio="0.5589519650655022" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwax7969QE5vF7EfVjhtzotuuArwKPqxsJ5Uia2cX9odWeIzN00Faiawl3S3ZSxck1y1bn3vbNk1Y7Q/640?wx_fmt=jpeg" data-type="jpeg" data-w="1145" style="width: 100%;height: auto;" data-backw="517" data-backh="289" /><br /><br /></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><strong><span style="font-family: 微软雅黑;"><span style="font-family: 微软雅黑;">#科普#区位商是反应一个城市产业的专业程度，当区位商＞</span>1时，说明这个行业除了能满足本区域人口，还能满足其他地区来的就业人口。</span></strong><span style="font-family: 微软雅黑;"><br /></span></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">宁波的批发零售业、居民服务和制造业区位商较突出，所以来宁波的人大概率会从事这些工作。<br /></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-croporisrc="https://mmbiz.qlogo.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotyZgRQRibv8woNd57BIgL6tNkukG9VFrXjNVCnQ5T7RZYtw2SiaGk3hpg/0?wx_fmt=png" data-cropx1="137.30103806228374" data-cropx2="1280" data-cropy1="0" data-cropy2="640" data-ratio="0.5599300087489064" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwax7969QE5vF7EfVjhtzotic3sTIuqTvYJ1OlCgru3EI2iawCicLjzUD0PWhBjLplbqVyYDlqyhKFgw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1143" style="width: 100%;height: auto;" data-backw="516" data-backh="289" /><br /></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><strong><span style="font-family: 微软雅黑;"><br /></span></strong></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="color: rgb(123, 12, 0);"><strong><span style="font-family: 微软雅黑;"><span style="font-family: 微软雅黑;">留宁置业</span>or返乡置业？</span></strong></span><span style="font-family: 微软雅黑;"></span></span><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">从首付收入比来看，在宁波每年赚到的钱不吃不喝要还得起首付，2013-2019年大概需要8-9年，而返乡的话(以阜阳为例)，2013-2019年大概要花从2.49到3.66年。时间越来越久，难度越来越大。</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /><img class="rich_pages js_insertlocalimg" data-croporisrc="https://mmbiz.qlogo.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotYwsCsjbPIIaCvzx4c4tkQ2owxmpNiahTia6u3VyRPmbMXgMrAIBfDOSw/0?wx_fmt=png" data-cropx1="132.87197231833912" data-cropx2="1280" data-cropy1="0" data-cropy2="640" data-ratio="0.5574912891986062" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwax7969QE5vF7EfVjhtzot7VNZLibBRgqSrALibP0caKOVBhAte85I66R78eLpiaiafR6eYJp6icRB2eA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1148" style="width: 100%;height: auto;" data-backw="518" data-backh="289" /></section><section style="text-indent: 0px;text-align: center;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(123, 12, 0);font-size: 15px;"><strong><span style="color: rgb(123, 12, 0);font-family: 微软雅黑;">离开宁波的人有什么特点？</span></strong><span style="color: rgb(123, 12, 0);font-family: 微软雅黑;"></span></span><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">综合距离和收入来看，离家出走的人主要是往沿海经济发达距离较近而且收入水平较高的城市去<br /></span></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-croporisrc="https://mmbiz.qlogo.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotVdIXhbCbibhdNbavZtAXUW3hKf5IE2t1Ygevb2ZqfdT0icIP2myzefCQ/0?wx_fmt=png" data-cropx1="132.87197231833912" data-cropx2="1280" data-cropy1="0" data-cropy2="640" data-ratio="0.5574912891986062" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwax7969QE5vF7EfVjhtzot1lCEibXiaciampXicvAsaVmHjfdJCOscdXuxfYAbkkKbKpCYMB3SLB7M2A/640?wx_fmt=jpeg" data-type="jpeg" data-w="1148" style="width: 100%;height: auto;" data-backw="518" data-backh="289" /><br /></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="color: rgb(123, 12, 0);"><strong><span style="font-family: 微软雅黑;">去从事什么工作？</span></strong></span><span style="font-family: 微软雅黑;"></span></span><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">以杭州为例，从从区位商角度看，信息技术服务业、住宿餐饮业、电热力燃气及水生产大概率是他们的就业方向<br /></span></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-croporisrc="https://mmbiz.qlogo.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotZILQb8c3iay9ZUJsPtDoiaDibsMX6RSq7LOhDkGXPWvDV1wNttHdKBFgA/0?wx_fmt=png" data-cropx1="132.87197231833912" data-cropx2="1280" data-cropy1="0" data-cropy2="640" data-ratio="0.5574912891986062" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwax7969QE5vF7EfVjhtzotmY8U6JDjQYnic7KU811yOS0yibkTq6icejkHCxWvHzEmDJJQeeTibhbNdQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1148" style="width: 100%;height: auto;" data-backw="518" data-backh="289" /><br /></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="color: rgb(123, 12, 0);"><strong><span style="font-family: 微软雅黑;"><span style="font-family: 微软雅黑;">返宁置业</span>or异乡置业？</span></strong></span><span style="font-family: 微软雅黑;"></span></span><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">以杭州为例，从2013-2019年，在杭州赚的钱不吃不喝要买得起首付需要10-11年，而回宁波则需要8-9年，两个城市趋势波动均不大。<br /></span></section><section style="text-indent: 0px;text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-croporisrc="https://mmbiz.qlogo.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotkAUk9wUwcLXVUX27UDrMKSRcfjnNXQfu4LsIniaPiaI61fCMhtkNr1WQ/0?wx_fmt=png" data-cropx1="132.87197231833912" data-cropx2="1280" data-cropy1="0" data-cropy2="640" data-ratio="0.5574912891986062" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwax7969QE5vF7EfVjhtzottWsmGbMzX9ziaJehRkznjOcbiaVbpwZjOotESeIwJ1KprqMnm6Bqyrgg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1148" style="width: 100%;height: auto;" data-backw="518" data-backh="289" /><br /><span style="font-size: 15px;"><strong><span style="font-family: 微软雅黑;"><br />——&nbsp;&nbsp;&nbsp; 小结&nbsp;&nbsp;&nbsp; ——<br /></span></strong></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /><span style="font-size: 15px;"><span style="background-color: rgb(123, 12, 0);color: rgb(255, 255, 255);"><strong><span style="background-color: rgb(123, 12, 0);font-family: 微软雅黑;">来到宁波</span></strong></span><strong><span style="font-family: 微软雅黑;"><br />从哪里来：</span></strong><span style="font-family: 微软雅黑;">华中低收入地区为主，其中安徽省最多（29.6%）<br /><strong>来干什么：</strong>从区位商来看，来到宁波，他们主要大概率从事批发零售、居民服务和制造业<br /><strong>留下or返乡：</strong>在宁波置业所需时间波动不大，回乡置业花费的时间越来越长<br /><br /></span><span style="background-color: rgb(123, 12, 0);color: rgb(255, 255, 255);"><strong><span style="background-color: rgb(123, 12, 0);font-family: 微软雅黑;">离开宁波<br /></span></strong></span><strong><span style="font-family: 微软雅黑;">到哪里去：</span></strong><span style="font-family: 微软雅黑;">沿海高收入地区为主，主要是浙江、上海、广东地区突出<br /><strong>去干什么：</strong>杭州为例，大概率会从事信息技术服务业<br /><strong>异地or返宁：</strong>上海为例，花费时间越来越短<br /></span></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(0, 0, 0);font-size: 20px;"><strong><br />-&nbsp; PART 2</strong></span><span style="font-size: 17px;color: rgb(0, 0, 0);"><strong>&nbsp; -<br /></strong><strong>成都历年土地价值演变</strong></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑;">什么是历年土地价值演变呢？</span><span style="font-family: 微软雅黑;color: rgb(123, 12, 0);"><strong><br /><br />是从某一年的土地价值数据，反推出历年的土地价值数据。</strong></span><span style="font-family: 微软雅黑;">今天的分享主要讲述了这样一个演变的方法及原理。<br /></span></span></section><section style="margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;color: rgb(123, 12, 0);font-size: 15px;"><strong>研究方法与原理：</strong></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">举个例子说明：如何从18年推出19年的土地价值？先是从18年找出潜在可升级的板块区域，当然只知道你在哪里可以升级是不足够的，还得知道你升级多少个，所有这里再根据18年到19年的人造地表变化，结合起来就可以得到从18年推出19年的土地价值数据。<br /></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">这里可能会有朋友问，你这里不是说历年的反推演变嘛？怎么就推算未来了？其思路是一样的，18年的潜在可升级板块也就是19年的潜在可降级板块，同样根据人造地表的变化，来反推18年的土地价值。<br /></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(123, 12, 0);font-size: 15px;"><strong><span style="color: rgb(123, 12, 0);font-family: 微软雅黑;font-weight: bold;"><br /></span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑;color: rgb(123, 12, 0);"><strong>其应用的场景</strong></span></span><span style="font-size: 15px;"><span style="font-family: 微软雅黑;color: rgb(123, 12, 0);"><strong>：主要分为”过去”+”未来”</strong></span></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><strong><span style="font-family: 微软雅黑;">过去：</span></strong><span style="font-family: 微软雅黑;">可能对于很多甲方爸爸来说，想要研究一下过去某个城市，谁投资的项目很厉害，甚至是想知道它是如何投资的？它投资的主要地区又是在哪？<strong>所以这个算法就可以</strong><strong>反推出过去的土地属性，进而加上一些项目的落位就可以准确的知道它投资的区域在哪。</strong><br /></span></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><strong><span style="font-family: 微软雅黑;">未来：</span></strong><span style="font-family: 微软雅黑;"><span style="font-family: 微软雅黑;">这种未知性的东西呢，比较不确定，仅提供参考，就是像前面说的，</span><strong><span style="font-family: 微软雅黑;">可以根据</span>18年推19年，算出19年的土地演变，找出未来土地红利。</strong><br /></span></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotuFS6TZY2plUTa7RQgWVf52KVbjT9QeX0libJ1tLHThDCTBZicYibteEnQ/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(123, 12, 0);"><strong><span style="font-size: 15px;font-family: 微软雅黑;">找出潜在的升级板块：</span></strong></span><span style="font-size: 15px;font-family: 微软雅黑;"><br /></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;font-family: 微软雅黑;"><span style="font-family: 微软雅黑;">拿成都</span>19年的土地价值属性作为例子，将土地分为5级潜在的升级板块，土地等级在这里个人给它设定了一个升级的可升级区间，也就是第五级只能升级为第四级，第四级只能为第三级等等，只能为一级的跃迁机会。</span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotTrqsIQZclzH1QKNyrnlnERNHwPnKcZjzwP2JlCe3Uu03SkLKR0EicZA/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 15px;font-family: 微软雅黑;color: rgb(123, 12, 0);"><br /></span></strong></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 15px;font-family: 微软雅黑;color: rgb(123, 12, 0);">历年的人造地表变化：<br /></span></strong></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;color: rgb(0, 0, 0);font-family: 微软雅黑;"><span style="font-family: 微软雅黑;">通过</span>arcgis计算出历年每一年的人造地表变化的趋势。</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotbx8SVpTu91hvJwk6dicnyT06JQPWwN6EVDLibZYPXM0b2J8Rs2842euA/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;font-family: 微软雅黑;"><br /></span></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);font-size: 15px;font-family: 微软雅黑;font-weight: bold;">个人觉得潜在可升级板块区域，还存在迭代空间，还需探索更权威、更好的方法去寻找这样的一个可升级板块，结论仅供参考，</span><span style="color: rgb(0, 0, 0);font-size: 15px;font-family: 微软雅黑;">如果大家感兴趣或有更好的想法可私聊探讨。<br /></span></span></strong></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(0, 0, 0);font-size: 20px;"><strong>-&nbsp; PART 3</strong></span><span style="font-size: 17px;color: rgb(0, 0, 0);"><strong>&nbsp; -<br /></strong><strong>城市产品线划分方法</strong></span><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /><span style="font-size: 15px;">想要了解一个城市的房地产市场就必须深入了解客户，而了解客户的方法就是从产品入手，什么样的客户偏好怎样的产品是每个房地产企业必须深入研究的课题。</span><br /><br /></section><section style="text-indent: 0px;margin-left: 8px;margin-right: 8px;"><strong><span style="color: rgb(0, 0, 0);font-size: 15px;font-family: 微软雅黑;font-weight: bold;">城市产品线划分研究思路如下：</span></strong><br /></section><section style="margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotDDticpLwfRCicdOZtlcHbxgWIhImcbia5OhO5uhfczBMxw5qUI9ia3yFIw/640?wx_fmt=png" data-type="png" data-w="1280" style="" /><span style="font-size: 15px;"><br /></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><strong><span style="color: rgb(123, 12, 0);">在这里，我们通过单价和总价两个维度来划分产品线类型：产品地段（土地价值）决定单价，<strong><span style="color: rgb(123, 12, 0);">购房门槛（客群分类）决定总价</span></strong><strong><span style="color: rgb(123, 12, 0);">。</span></strong></span></strong><br /></span></section><section style="margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><strong>一、通过单价将街道办划分成5类：郊区、近郊区、近城区、城区、稀缺地段。</strong></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">配套：单价段高区域配套较为完善<br />交通：单价段高区域交通发达<br />周边环境：单价较高区域环境好<br />距离市中心距离：单价高区域距离城市中心近</span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotCL3Y0zqFUXNiaBiaNAjW2XtmfGDmevvs1iaGE6afpOaLdSXQOXh8fF5fQ/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><strong>二、通过平均收入水平将客户划分成六类：</strong></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">1.低端蓝领：可选总价范围较少，仅能接受最低购房门槛<br />2.普通工薪：可选总价段范围稍多，购房门槛中低<br />3.高级工薪：可选总价段范围较多，购房门槛中等<br />4.基层管理：可选总价段多，可以接受大多数产品类型<br />5.中层管理：可选总价段多，可以接受大多数产品类型<br />6.高层管理：可选总价段最多，不受购房门槛限制</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzot2iay2c6mmk0YVsRNbGkwB8POwjddNBW3WClLibVlrr9S8mST4vt8nhtA/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><strong>三、根据客户的收入水平可以算出不同客群可负担的月供和套均总价<br /></strong></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">供以家庭为单位考虑，家庭平均完全劳动力为2人，收入主要来源为工资收入，按工资30%这个月供舒适线进行计算。<br /></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotrHJB3FSt46uiae2Y1iciciaY4h2ibsEtpGPMIdaOSQXu7DPoENYmfdCEbLA/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><br /></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">综合土地价值属性和客群分类两个维度交叉结合，划分出六类产品线：<strong>城郊扎根、城市安居、品质改善、城市高端、功能改善、城郊高端。</strong></span><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzot6Czoh24gCJKAvSNBl2FEOXZcGD8946QDAvbtPichEFnGPaPmcSY9YIg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;">可以看到，正商、康桥、碧桂园、万科是郑州占据市场份额最多的房企，通过研究分析这几家房企的主流产品，发现郑州的<strong><span style="color: rgb(123, 12, 0);">主流产品线为城市安居</span></strong>，其次是<strong><span style="color: rgb(123, 12, 0);">品质改善</span></strong>，主要面向<span style="color: rgb(123, 12, 0);"><strong>普通工薪</strong></span>和<span style="color: rgb(123, 12, 0);"><strong>高级工薪</strong></span>，<strong><span style="color: rgb(123, 12, 0);">客群做首置和改善类产品</span>。</strong><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotydTm0hzErA6mia9eaPj5iameCeq2SPYFcEu3M4ObSnX4OpZAFMrKSic7w/640?wx_fmt=png" data-type="png" data-w="1280" style="" /><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.49895833333333334" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotsr51mEAsxjLnFoyaIGmPk0IsYsONtjQFPCHEDIKD5vPT5MfjI1pDag/640?wx_fmt=png" data-type="png" data-w="1920" style="" /><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzot1KAZiaT7dnFF34RMnXNsPlTDpTtrI5us33icZTmoicU9S4yCUOVWCjUOw/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotpcDBknJpYAwEnGwDJJAGUzzia2n6VJtEApNX2kicibk8PeOicMmLs1ibHNg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwax7969QE5vF7EfVjhtzotoj8zsWhmLkVNeAAhzbDgbsSNibbJkmcYAxh3iaCntq4G8gFGcNKu2VGA/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 15px;">——&nbsp;&nbsp;&nbsp; 小结&nbsp;&nbsp;&nbsp; ——</span></strong></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><br />以i房企为例，基于郑州整体需求和市场竞争情况，匹配不同产品线，更好的抓住市场空白区域，占领更多的市场份额。<br /></span><strong><span style="font-size: 15px;color: rgb(123, 12, 0);">空白型市场：</span></strong><span style="font-size: 15px;">功能改善、城郊尊局、城市高端，需研判未来是否有潜在需求，目前占郑州市场比重仅为3.93%，需求较小；<br /></span><span style="font-size: 15px;color: rgb(123, 12, 0);"><strong>新增型市场：</strong></span><span style="font-size: 15px;">城郊扎根，目前占郑州总成交量49.9%，可调整结构，抢占市场份额</span><span style="font-size: 15px;color: rgb(123, 12, 0);">；<br /><strong>保持型市场：</strong></span><span style="font-size: 15px;">城市安居、品质改善，应尽量保持市场份额。<br /></span></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;text-align: center;line-height: 1.75em;letter-spacing: 0.54px;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;margin-left: 8px;margin-right: 8px;"><span style="box-sizing: border-box;color: rgb(178, 178, 178);font-size: 14px;max-width: 100%;overflow-wrap: break-word;"><span style="font-size: 15px;"><br /><span style="font-family: 微软雅黑;font-size: 15px;color: rgb(123, 12, 0);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="font-family: 微软雅黑;font-size: 15px;color: rgb(123, 12, 0);margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">↓↓↓ 戳原文链接，可观看本次直播录屏 <span style="font-family: 微软雅黑;font-size: 15px;color: rgb(123, 12, 0);"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="font-family: 微软雅黑;font-size: 15px;color: rgb(123, 12, 0);margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;">↓↓↓</span></strong></span></span></strong></span></span><br /><span style="box-sizing: border-box;color: rgb(123, 12, 0);font-size: 15px;font-weight: 700;letter-spacing: 0.54px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><span style="background-color: rgb(255, 255, 255);color: rgb(123, 12, 0);display: inline;float: none;">还有更多禾略地产行业科普课程等你来解锁~</span></span></span></section><section style="margin: 0px 8px;padding: 0px;text-align: center;color: rgb(51, 51, 51);text-transform: none;line-height: 1.75em;text-indent: 0px;letter-spacing: normal;clear: both;font-size: 17px;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;word-spacing: 0px;white-space: normal;max-width: 100%;box-sizing: border-box;-webkit-text-stroke-width: 0px;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><br /></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;text-align: center;line-height: 1.75em;letter-spacing: 0.54px;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" style="margin: 0px;max-width: 100%;padding: 0px;width: 677px !important;height: auto !important;visibility: visible !important;" data-ratio="0.7547169811320755" data-type="png" data-s="300,640" data-w="954" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwY1AC78s4CGW9G8LjECIXfgkXIT2VtsEAq4IRk78zdv1pwnGO2QayJufnoVriasPiaxweKKrRVSpfA/640?wx_fmt=png" /><span style="box-sizing: border-box;color: rgb(178, 178, 178);font-size: 14px;max-width: 100%;overflow-wrap: break-word;"><br />——&nbsp; END&nbsp; ——<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span><br /></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;text-align: center;line-height: 1.75em;letter-spacing: 0.54px;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;margin-left: 8px;margin-right: 8px;"><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;">猜你想再看<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;text-indent: 0em;white-space: normal;text-align: center;line-height: 1.75em;letter-spacing: 0.54px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><br /></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;text-indent: 0em;white-space: normal;text-align: left;line-height: 1.75em;letter-spacing: 0.54px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">城市：</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">徐州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">宿迁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">淮北</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">唐山</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">天津</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">深汕</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">哈尔滨</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">兰州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">常德</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">南宁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">桂林</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">柳州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">蚌埠</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">合肥</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">南京</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">上海临港</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">太原</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">北京</a>&nbsp;|&nbsp;<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;text-indent: 0em;white-space: normal;text-align: left;line-height: 1.75em;letter-spacing: 0.54px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">热点：</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247485505&amp;idx=1&amp;sn=90a4482d0ec14f8a4d441f77c653806c&amp;chksm=97557265a022fb7385559a6648c54242c721582b3811ad664360ea1e6f562f0f62264852c20c&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" data-itemshowtype="0" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">深圳土拍</a></span><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">&nbsp;</span></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">美国地产</a>&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">长租公寓</span></a><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;">&nbsp;|&nbsp;<a 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