禾略商业洞察 | 人少的地方有没有商业机会？

<p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">说到商业选址，我们天然就会想到——找一个人多、交通好、竞争少的地方。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">事实上，在人多、交通好的地段，要么竞争充分，要么地价老高，要么怎么做都会死（就像地铁里的商业）。<br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">难道人少的地方，就没有商业机会吗？</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">在传统的认知里，一个地方没有人，怎么能做商业。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">但随着近年不断发酵的网红效应——大排长龙的网红餐厅，门庭若市的网红奶茶，卖到断货的网红爆款等等。</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>消费者在某一时间，会集中爆发某些一次性消费的需求。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">回想一下，你去的那些网红店，有多少家你会去第二次；同样口味的网红奶茶，你还会再喝多少次；买的抖音同款，有多少还会买第二次……</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.666015625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MrINTRMDL0x934EiaexcaVG6OLmP584ElZYd5YLLwpzBZDmricSRXWRGg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1024" style="" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 14px;"></span><span style="font-size: 12px;color: rgb(136, 136, 136);">这么多款收割机，总有一款适合你</span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">网红经济，看似没有长久运营的可能，违背我们对商业运营的常规认识。然而在中国13亿人口的背景下，又变得合情合理——假如中国13亿人，每人给你1块钱，秒变亿万富翁。所以，我们可以大胆地设想：</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">在中国，一次性消费的商业模式，可能是近年最被低估的商业模式。</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">有了这个想法之后，我们决定先通过数据，看看小编熟悉的深圳，哪些地方，一次性到访的人流量最大。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.5932062966031483" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1Mtlso3MicIn7pAib3kjYvhSSH8CiaEqDhdAneGcJEnp78vQEAwTcnVIE4w/640?wx_fmt=jpeg" data-type="jpeg" data-w="1207" style="" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">又名，到深圳必去的N大“景点”</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">通过极光大数据平台，我们提取了2017年9-11月，在深圳居住或工作的人的轨迹数据，按自然分段划分为5个等级，其中红色代表一次到访量最大，主要集中在罗湖、福田、南山三大中心区。</span></p><p><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.6218487394957983" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MMgvpWibxibCcNmud5EicnmHfpF73C9icjS4QLicqhCdIAOphmNuibtqeibhPA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1071" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">具体来说，都是深圳较出名的地方——东门、万象城、华强北、花卉世界、中心公园、会展中心、竹子林、深圳湾红树林、深圳北站、益田假日、中山公园、深圳书城南山区、桂庙（深大堕落一条街）、宝安客运站、深职院……</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.48080438756855576" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1M43F3dTpbmJxuxUUnj48sSqdEu7YHh6D8pnibn4h1YwNINRKB0pxE8cg/640?wx_fmt=jpeg" data-type="jpeg" data-w="547" style="" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">这些“一次性”的地方找到了，怎么去挖掘人少的商业机会呢？</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">我们是这样考虑的，如果能在一次到访量多的网格，剔除居住人口稠密的，剩下的不就是我们设想的，</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>虽然本地人少，却能吸引外来人口来，也就有了一次性消费的商机。<br /></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">于是，我们对深圳的居住人口做了量化分析，深圳人都集中住在哪——</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="354" data-backw="498" data-before-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MfM5WN31pZHJQ8oibfS1w0XicdFiah8D7ia63Re0g1LjNNHLJCmiaFbYO8gA/0?wx_fmt=jpeg" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MsrcFCibuFWyczwqNVa7Qh4XW3tC6iaicS360cUogfbnmT5QzgxtV9FyWg/0?wx_fmt=jpeg" data-cropx1="0" data-cropx2="1041.444866920152" data-cropy1="0" data-cropy2="740.3041825095056" data-ratio="0.7108549471661864" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MfM5WN31pZHJQ8oibfS1w0XicdFiah8D7ia63Re0g1LjNNHLJCmiaFbYO8gA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1041" style="width: 100%;height: auto;" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 14px;"></span><span style="font-size: 12px;color: rgb(136, 136, 136);">红色代表居住人口聚集区</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><br /></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;">同样，对一次到访的人群做了聚集分析，</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;">1、筛选居住人口和一次到访集中区</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;">2、将两者集中区组合在一起</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;">3、减去两者重叠的地方——</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-backh="237" data-backw="400" data-before-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MJOvLuFK3XcaKEQrQdehrxfk9WHY4zdrI1411B0CduONvyUtyPjRnRA/0?wx_fmt=jpeg" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MfOcjW5wIr5jqX49wfouYyx4YO4nAZiaMibnAruDib6YuVYR18icu9mfUsA/0?wx_fmt=jpeg" data-cropx1="362.43727598566306" data-cropx2="1280" data-cropy1="165.16129032258064" data-cropy2="708.8172043010752" data-ratio="0.5925925925925926" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MJOvLuFK3XcaKEQrQdehrxfk9WHY4zdrI1411B0CduONvyUtyPjRnRA/640?wx_fmt=jpeg" data-type="jpeg" data-w="918" style="width: 100%;height: auto;" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">再按下图的九宫格分类，筛选居住人口低×一次到访人口中（绿色格子）的具体地点——深圳大运中心、联创科技园、牛咀子水库、上沙黄怀德公园、红星美凯龙、园博园、锦绣中华、波托菲诺、沙河高尔夫球会、宝安电子城、TCL科学园国际E城、德普沙井电子城、松岗公园……</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.6780626780626781" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MoovI4DBJ7GLAb19QCoqiac4LrJ9SlLby5o7XH6zibDQacIUEXFxatib9Q/640?wx_fmt=png" data-type="png" data-w="702" style="" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;">可以看出，在深圳这些一次性商业的可能，主要是公园、银行、产业园、交通中转站。也就是说，</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>至今</strong></span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>深圳还没有人，真正做出一次性消费的网红商业体，更多是吃市场好利。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;">我们都以为深圳东部华侨城、大小梅沙，这些会是一次性消费的经典样板，然而数据显示，它们并不是，周边居住人口低，一次到访人口也低。</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.36608557844690964" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MBiawXiaa0fyM9uw7vFOPhY7K1Hc3ib5mVQsuIeGrNFuTSuEFAAicftB1pg/640?wx_fmt=jpeg" data-type="jpeg" data-w="631" style="" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">放眼全国，也早已有一次性消费商业的成功项目</span></strong></span><span style="font-size: 14px;color: rgb(0, 0, 0);">，</span><span style="font-size: 14px;">以珠海长隆游乐园为例，在珠海横琴远郊区，辐射珠三角，乃至全国客群，每年接客量在800万左右。</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;">如果按中国1.8亿青少年的量算，珠海长隆还能再玩20年。</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.75" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MpIOH9VS07Nq9cwjg2ibibMMUDqg6HW1cGnF2Rj0MbRo0kMI8yg4mfVhQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">躲得过比特币，也架不住小孩要去游乐园</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">邻国日本，更是捕捉一次性消费商机的好手。</span></strong></span><span style="font-size: 14px;">以熊本县为例，本是日本的<span style="font-size: 14px;">一个</span>无名小城，就用一个卡通熊的形象，把熊本城推给了世界，在去年的一年内，为熊本城带来了近80亿人民币的直接受益！按人均消费1000元，其实只是80万的游客。</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.5945454545454546" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MXjpJicVqxt7cLw3QqRsB8BrNUia7Jq0ibMHECBq2j2p8Md3fxyPvicVGKA/640?wx_fmt=jpeg" data-type="jpeg" data-w="550" style="" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">没去过熊本县，还没用过熊本熊的表情包吗<br /></span></p><p><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">纵观地产界，做住宅的人，开始都是充满情怀，但落到实际操作上，都在切切实实的算账，可谓是“始于情怀，终于算账”。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">做商业的人，则是“始于算账，终于情怀”，在商业筹备的阶段不停算账，成本啊，招商啊，运营啊……但落到实际操作上，能够长红的商业综合体，往往都是有很多偶发性因素，只能是“尽人事，听天命”。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">而一次性消费的商机，却带来了新的操作，只要故事说的好，不怕韭菜割得快。<br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">对于一次性消费的商业模式来说，在中国是有天时地利人和的优势——<br /><br />天时：网红效益日渐发酵，消费者对于一次性消费缺乏心理预算，有利润优势<br />地利：人少的地方地价普遍低廉，有成本优势<br />人和：中国13亿的人口总量，有规模优势<br /><br />关键是这个商业模式的故事要怎么说！</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">最后，特别鸣谢极光的数据支持，也祝贺他们成功登陆美国纳斯达克~<br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="text-align: right;margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.75703125" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG41ZZyNsZYzFSBenCUPibW1MbrvIaVDcA6x5m0nK7lnlyzbG8zJNQea3CVpReX2tAV8WwPtA72tUMg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><br /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);text-align: center;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">——&nbsp; 猜你想看&nbsp; ——</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);text-align: center;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;"><br /></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">城市：</span></strong><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">| <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank">太原</a> |&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">北京</a>&nbsp;|&nbsp;<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">热点：</span></strong><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">| </span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">长租公寓</span></a><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;"> |&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">中美贸易战</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">粤港澳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">万科商业</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">2018年走势</a>&nbsp;|&nbsp;&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830258&amp;idx=1&amp;sn=079af6257d826b9b592280754ac66a69&amp;chksm=835172adb426fbbbcbc0ba7b27078f59d0313d5bd0f60d0b385720251d85f0b1797abeb24e54&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">任泽平</a> |&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829214&amp;idx=1&amp;sn=e245560eeadafae388de6a7d7577e04e&amp;chksm=83516e81b426e7976c5c6d425b4a39ade86d0e12ed288238933e3662f48c58d57c4efeb5c801&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">深圳房价</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829123&amp;idx=1&amp;sn=dfa4dc6c2538443c36261850676e445f&amp;chksm=83516edcb426e7ca756d2a80930aa8be108cbd730cb05573393378c60e9c9e8ce88067b00c06&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">屌英</a>&nbsp;|<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">专业：</span></strong><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">| <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831103&amp;idx=1&amp;sn=6ae2c7ba214abd19c76ed907399b77b7&amp;chksm=83517760b426fe767422812a59d53a334c00664a2cc146d59a076bc0e59a062f518c7df00861&amp;scene=21#wechat_redirect" target="_blank">投资</a> |<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank"> 思考</a> |&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830765&amp;idx=1&amp;sn=d21dbefeb5e1aea1599bcec8fae7a7d4&amp;chksm=835174b2b426fda4b66776ffb3da368f2b71e44233e17581d647b246e52aa53255140e3adac0&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">客研</a><span style="max-width: 100%;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">高周转</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">房价预测</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830457&amp;idx=1&amp;sn=37a5c454028fb849c2c5fce3b3575756&amp;chksm=835175e6b426fcf07c9d8fdee249e33edf0ae7f5684be2290c3145624ad430d880a10a654ebd&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">2018房地产报告</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830431&amp;idx=1&amp;sn=b7596dea6473253d931b3fac3435f622&amp;chksm=835175c0b426fcd63330d6b1a95eea4c8c78ff31886b2494fd56162bbba8c5cf939854102298&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">政策解读</a></span>|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830258&amp;idx=2&amp;sn=bc2fe4a1a774ba6c59d982debbf2fd5b&amp;chksm=835172adb426fbbbe9325a4f9b6aa2709f6da75ff2908c48f79f7749df8fb04673499ff7899c&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">极小公寓</a>&nbsp;|&nbsp;&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">远郊定位</a> |&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">时势蓝图</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829662&amp;idx=1&amp;sn=a0f9b47beae15eaada8d20b39fb26c21&amp;chksm=835170c1b426f9d7c8ecebbe881b254293dea7c826683c2e381693d874915dedef067a98d419&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">土地理解</a>&nbsp; |&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649828927&amp;idx=1&amp;sn=2aab44aa0c5c0c3759d29dcda320a1c5&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">PIE模型</a> |&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=400672879&amp;idx=1&amp;sn=2b70716f8cc9b44365df50e1243cb8ec&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">城市地图</a>&nbsp;|&nbsp;<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><section style="margin-top: 0.5em;margin-bottom: 1.5em;max-width: 100%;box-sizing: border-box;"><section style="margin: auto;max-width: 100%;box-sizing: border-box;border-color: rgb(71, 193, 168);width: 3em;text-align: center;color: rgb(255, 255, 255);font-family: inherit;font-size: 1em;text-decoration: inherit;word-wrap: break-word !important;overflow-wrap: break-word !important;"><section style="display: inline-block;max-width: 100%;box-sizing: border-box;border-radius: 50%;width: 3em;height: 3em;line-height: 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!important;word-wrap: break-word !important;">商务联系：yumx@urasr.com<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="max-width: 100%;min-height: 1em;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;"><img class="" data-copyright="0" data-cropselx1="0" data-cropselx2="526" data-cropsely1="0" data-cropsely2="526" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4CH2Q70SCqaiaUnucGGwFRTYoW9SS84sCDbLB8PkBJ5zVxAEsHCJk2kcl2VmQUPibxsDcztjHmXfZQ/640?wx_fmt=png" data-type="png" data-w="1125" style="line-height: 1.6;text-indent: 32px;font-family: 宋体;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;visibility: visible !important;width: 526px !important;" width="526px" 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